(navigation image)
Home American Libraries | Canadian Libraries | Universal Library | Community Texts | Project Gutenberg | Children's Library | Biodiversity Heritage Library | Additional Collections
Search: Advanced Search
Anonymous User (login or join us)
Upload
See other formats

Full text of "San Francisco News Letter (Jan.-June 1916)"

^NIA 



n 2007 iHO^aa o 

U c " ».._i, ciaie Library 



-Cafc'mia State Library ^ lB RARY. 



. v 183393 

Accession JSo 









E.t.bliihed July 20, 1856 




' STATE 




PRICE 10 CENTS 



SATURDAY, JANUARY 1, 1916 



AND 

fflalifortua Aiwrtiarr 
$4.00 PER YEAR 



3C 



3EZ3C 



3C 



DDE 



Jt 



] 






Misuse by Novices Now Impossible 
Longer and Even Better Service 

made doubly certain by new refinements added to the tremendous superiorities of 

THE NEW SERIES 

Genemotor 

Neither Weather Nor Altitude Interfere With This Powerful 



$ 



75 



f . o. b. 
Lynn, 
Mass. 



Starter for 
FORD CARS 



And Its Reliable Electric Lighting System 

WINNER of the GOLD MEDAL 

at the Panama - Pacific International Exposition 

Power transmitted direct from the GENEMOTOR to the engine shaft through a 
single silent chain and sprockets — thus insuring silent operation. 

BUILT BY THE 
GENERAL ELECTRIC COMPANY 

CHANSLOR & LYON CO., 1238 Van Ness Avenue 



SAN FRANCISCO 



PACIFIC COAST DISTRIBUTORS 
PORTLAND SEATTLE OAKLAND 



LOS ANGELES 



FRESNO 



3CZ3C 



DIZjC 



J] 



Jt 





fr 



\z 



MISS BARKER'S SCHOOL 

PALO ALTO. CALIFORNIA 

{Boarding and Day School for Girls, 

College Preparatory, 
Grammar and Primary Departments. 

Special Care Given to Younger Children. 
Spring Term Opens January 3, 1916 



^ 



J 



H 



ITCHCOCK 
MILITARY 

ACADEM 

THIRTY-EIGHTH YEAR 



Y 



Located one mile from San Rafael in the healthiest part of beautiful Mann 
County. School fully accredited. Highest rank accorded by U. S. War Dept. 
High morals ;.nd strict attention demanded. Special attention to Physical 
Culture and Athletics. Expert and experienced instructors. Separate room 
for each pupil. Juniors in separate building. Thirty-eighth year begins in 
August. Write for catalog. 

ADDRESS 

President Hitchcock Military Academy 

SAN RAFAEL, CALIFORNIA 



The Beringer Conservatory of Music 

926 Pierce Street, near McAllister 
PHONE FILLMORE 840 SAN FRANCISCO 

Directors: Joseph Beringer (Concert Pianist) 
Mme. Jos. Beringer (Concert Contralto) 

Thorough education in Pianoforte Playing and Singing. 

Special departments for beginners, amateurs and 
professionals. Pupils prepared for the operatic and 
concert stage. Opportunities given to advanced piano 
and vocal students to join the well known Beringer 
Musical Club for public appearances. 



ARRILLAGA MUSICAL COLLEGE 

SAN FRANCISCO 

MUSIC IN ALL ITS BRANCHES 

Sight Reading, Ear Training, Theory, 
Musical Form, Appreciation 

TERMS ON REQUEST— CATALOG 
2315 JACKSON STREET PHONE WEST 4737 



MISS HAMLIN'S SCHOOL 
FOR GIRLS 

2230 PACIFIC AVENUE 

2123 } BROADWAY SAN FRANCISCO, CAL. 

Boarding and Day Pupils. "Accredited" by all accredit- 
ing institutions, both in California and in Eastern States. 



TELEPHONE WEST 546 



California Conservatory of Music 

OfferB Instructions and Training in All Branches of 
MUSIC. ELOCUTION, DRAMATIC ART. DANCING 
Private Lessons in All Branches to Suit the Con- 
venience of the Pupil 

Studios and Recital Hall 

1509 Gough Street, Dear Sutter San Francisco, Cal. 

Oakland Branch-— Pacific Building— 16th and Jefferson Streets 



A. W. BEST 

BEST'S ART SCHOOL 

1625 CALIFORNIA STREET 



ALICE BEST 



Life Classes 
Day and Night 



.*• .* :•': V: e^toning: 

••••••• r^Slntirfg..: .' 



TYPICAL OF CALIFORNIA 

PALACE 

HOTEL 

Since 1875 the Historic Hotel of San Francisco 
NEW MANAGEMENT NEW POLICY 

European Plan Only. Rates from $2 per day upward. 

FAIRMONT HOTEL 

The Most Superbly Situated Hotel in the World. 
Under Same Management. 



The Hotel St Francis 

will never lower its rates beneath the point 
at which it is possible to provide a service 
at least equal to that of the best metropoli- 
tan hotels in the world. It respectfully invites 
comparison between its charges and the 
tariff established by any other hotel of the 
first rank. 



HOTEL OAKLAND 

Oakland, California 
Overlooking Lake Merritt and the Mountains 

Ministering generously to the epicure, the 

artist, and the lover of a beautiful 

natural environment. 

European Plan: From $i.."n a flay up Americas Plan: From $3. 50 a day up 

Extraordinarily low rates to permanent guests 

CARL SWORD, Manager 



400 Rooms — 400 Baths 

Hotel Adelphia 

Chestnut at 13th Street 

(Next to Wanamaker's) 
Philadelphia, Pennsylvania 

For all purposes the most conveniently located hotel. 

MODERATE TARIFF 



David B. Provan, Managing Director 



HOTEL WORTHY 

WM. W. BENSON. Manager 

SPRINGFIELD, MASS. 
Two minutes from station, in center of business district 

$1.50 UP EUROPEAN PLAN 



PORTRAITS 



PHOTOGRAPHS 



Whigham's 

Art Studios 



739 Market St., opp. Grant Ave. 
Phone Doualaa 3780 



1615 Fillmore St., nr. Geary 
Phone Wett 7831 



Elevator Sundays and Holiday) : 1 to 4 

Special Rates to News Letter Readers. San Francisco, Cal. 



L83393 




r»uwi**4 juiy to. mi* 




ITER 

Devoted to the Leading Interests of California and the Pacific Coast. 




Vol. xci 



San Francisco, Cal., Saturday, January 1, 1916 



No. 1 



The SAN FRANCISCO NEWS LETTER AND CALIFORNIA ADVER- 
1'ISKH is printed and published every Saturday by the Proprietor, Fred- 
erick Marriott, 21 Sutter street, San Francisco, Cal. Tel. Kearny 3594. 
Entered at San Francisco, Cal., Post-office as second-class mail matter. 

Chicago Office— Geo. Hlsche, 1310 Westminster, Westminster Building, 
Chicago. 

London Office— George Street & Co., 30 Cornhill, E. C, England. 

Matter Intended for publication in the current number of the SAN 
FRANCISCO NEWS LETTER AND CALIFORNIA ADVERTISER should 
be sent to the office not later than 6 p. m. Wednesday. 

Subscription Rates (Including postage)— 1 year, $4.00; 6 months, J2.25; 
Foreign — 1 year. {6.00; 6 months. $3 25. 



-The spirit of peace went to pieces. 

-For what's left of the Christmas turkey : "Requiescat in 



hash.' 



Santa Claus must have found hard sledding in Europe 

this year. 

San Francisco will blow the horn of plenty in her New 

Year revels. 

Ford is against preparedness — and his peace trip failed 

because of the lack of it. 

Europe, instead of turning over a new leaf, will turn over 

the soil for a frejh batch of graves. 

There is only one thing easier than making New Year 

resolutions — and that is breaking them. 

The mess in China indicates that Yuan Shi Kai had a 

premonition when he tried to dodge the crown. 

Roosevelt's hat is going into the ring on March 1st. 

Here's hoping it will be shot full of holes. 

Lots of the boys got out of the trenches by Christmas — 

were carried out and buried in soldiers' graves. 

A New York woman doctor says that certain foods pro- 
duce criminal instincts. So does the lack of food. 

It has been demonstrated that the ability to make auto- 
mobiles does not presuppose talents as a diplomat. 

Missourian, aged ninety-four, has married. He said he 

was lonesome. One could hardly imagine any other reason. 

With a new mistress in the White House, Washington's 

society is wondering who's going to be who and who isn't. 

To be up-to-date in war time, little old New York has de- 
cided to allow the carcasses of horses to be listed at butcher 
shops for human consumption. Thats a hard blow at the high 
cost of living. Next! 

An Eastern visitor who has returned home from San 

Francisco writes to a daily paper expressing gratitude because 
he was given the finest of care at our city and county hospital 
when he was stricken with typhoid. He considers the attention 
he received true hospitality. 



Several Eastern cities lamented because they couldn't 

have a "white" Christmas — while Californians rejoiced in their 
usual green Christmas. 

Ford took many things into consideration in planning his 

peace trip to Europe, but left out of his calculations the most 
important element — human nature. 

San Francisco merchants beat all records for holiday 

trade this year — and in spite of the croakers who said that the 
Exposition wouldn't do us any good. 

Even the Congressmen from the Middle West, who have 

always fought the development of the American merchant 
marine, are awakening to our need of it. 

The United States, in concealing the facts about the 

Panama Canal, is following British censorship methods — and 
may find the plan just as futile and faulty. 

"The goal to which you are striving draws nearer into 

sight," King George tells his army. He is to be congratulated 
on having farther-seeing eyes than any one else. 

Why the lack of the Leap Year joke, which was once 

an American newspaper standard? Does the modern woman 
feel that she is entitled to propose in any old year? 

England is keeping German commerce off the seas by 

the use of her navy. We are keeping American commerce off 
the seas by the employment of criminal stupidity. 

"Wilson's bride plays golf in high boots," says a news- 
paper headline. These incomplete descriptions of the lady's 
costume are not only misleading, but, to a modest person, em- 
barrassing. 

If the high-priced special war correspondents who send 

stories of their dinners with generals to the daily papers were 
paid for news instead of words, they would have to dine with 
officers or go hungry. 

New York City was visited Sunday by a storm that in- 
cluded fog, rain, wind, snow, thunder and lightning all at once. 
All that was lacking to make the thing complete was an earth- 
quake mixed with a cyclone. 

The Supreme Court of West Virginia has decided that 

the railways of that State must not let their passengers carry 
liquor. It is easy enough to beat that — drink it before you 
board the train and carry it inside you. 

Who put the stopper on the noble work of preserving 

the artistic architectural gems of the Exposition? Even the 
daily papers have taken the tip, and there's nothing doing. 
Something's in the wind, for the appealing letters of "A Con- 
stant reader," "Pro Bono Publico" and even "An Old Sub- 
scriber" are turned down. 



San Francisco News Letter 



January 1, 1916 



EDITORIAL COMMENT 



Hetch Hetchy Bonds the 
Key to Early Water. 

A majority of the voters of 
San Francisco have registered 
their approval of the Hetch 
Hetchy water plan, and now, to 
be logical, it is up to them to 
render all the assistance possible 
on their part to assist in the sale 
of the bonds now on the market. 
The development of the Hetch 
Hetchy construction work cannot 
begin until fvnds are forthcom- 
ing from the sale of these bonds. 
The city administration has just 
awarded a contract for a rail- 
road into the Hetch Hetchy Val- 
ley at a cost of $1,543,080 for 
the purpose of transporting the 
necessary materials into the val- 
ley. Work cannot begin until 
these bonds are sold. 

These securities are gilt edge 
4 1 4 per cents, and are among the 
best for investment purposes, as 

will be found by comparing them with the bonds of Eastern 
cities of the same size. In fact, the securities of California 
cities and counties rank as very desirable investments in the 
East. The Hetch Hetchy bonds are exempt from all taxation, 
State and local, in this State, and from all contributions from 
income taxes under the Federal statute. It is not obligatory to 
list them for income taxes. They are also approved security, 
legal investments, and may be registered in the name of the 
owner and against theft or other loss. All that the owner is 
called upon to do is to detach a coupon, deposit it in bank, or 
present it at the City Treasury, where payments are made twice 
a year. Out of $2,015,000 in the bonds originally placed on 
sale, $185,000 were sold up to December 18th. Banks, capi- 
talists, ordinary investors and others are buying them, but the 
administration is anxious to see them absorbed more quickly, in 
order to work on the Hetch Hetchy railroad as early as possible 
this season. The 69 miles of railroad will give employment to 
about 2,000 men, and the contractors stand ready to attack the 
work as soon as the required amount of funds are available. 
Mr. Citizen, as soon as you receive the regular annual interest 
on your deposit at the bank, invest part of it in several Hetch 
Hetchy bonds. Your annual income will thereby be increased, 
and at the same time you will be materially helping the city . 

W 
Santa Claus was unusually generous 
to the merchants of San Francisco 
this year, and their volume of trade 
was the best in a long period. One 
large department store entered into the playful game with itself 
of attempting to score the record of $100,000 in sales transac- 
tions during one day, and the indefatigable management came 
within a few hundreds of dollars of that total several times. 
On all sides business is reported to be gradually improving in 
an encouraging manner, and the merchants are beginning to 
believe that the slowly creeping wavelet that began with the 
big war orders on the Atlantic seaboard over a year ago has at 
last reached the Pacific Coast. Naturally there will be a little 
reaction in trade after the New Year, but local bank clearings, 




increasing savings deposits, post 
office receipts, increasing port 
clearances, and the crowds at all 
the local amusement places fur- 
nish a background of substantial 
improvement. The bank clear- 
ings for November were 25 per 
cent above the bank clearings of 
November, 1912, the high record 
for that month. For the cities of 
the country outside of New York, 
the total was the highest ever re- 
ported. In the ten months ending 
October 31, 1915, San Francisco's 
exports by sea increased $17,- 
354,783. 

The excellent holiday trade 
which developed in the local 
shopping districts indicates that 
the attractive goods on sale at 
the recent Exposition had a very 
small influence on bay shoppers. 
Months ago the Exposition man- 
agement promised to close the 
gates early in December, so that 



TEAM-WOHK (NEW STYLE). 

— Burwell in the Washington lltrn.'il 

local merchants would have the city's holiday trade exclusively 
to themselves, as usual, the underlying reason being the fact 
that the merchants had contributed freely and largely to the 
original financing of the Exposition. 

The plan of the Southern Pacific Company to erect its own 
big home office building on lower Market street, the several 
large world's shipping concerns which are preparing to make 
San Francisco an agency port of call for their vessels, and the 
decision of the Government to locate on this bay shore the 
second largest military and naval camp of the country, are in- 
dicators of the prosperity with a big P that the future has in 
store for San Francisco. 



Uncle Sam's Fight for 
International Trade. 



Prosperity Here 
With the Holidays 



It is generally recognized by the 
big merchants of this country en- 
gaged in international trade that in- 
tense competition among the nations 
of the world will follow the close of the European war. England 
is neglecting no opportunities to block Germany in trying to re- 
cover her trade, which has been cut off by the tie-up of all her 
big passenger and freighter fleets. The exigencies of war have 
compelled England, France and Italy to use many of the huge 
vessels of their merchant marine for purposes of transporting 
troops and munitions of war. England has drawn heavily in 
this quarter in order to furnish the necessary supplies and troops 
for the Gallipoli and Salonika base stations. These inter- 
national traders of all three of these nations stand prepared to 
fling every vessel they can command into ocean transportation 
service the moment signs of assured peace appear on the hori- 
zon. There will be a rush on their part to grab every chance of 
enlarging and making as permanent as possible their prospects 
in foreign trade. Just now all of them are nervous over the 
increased imports and exports being made by the United States, 
while they are monopolized by the business of war. 

The financiers and traders of the United States recognize the 
importance of this situation, and are actively engaged in de- 
veloping the peculiar opportunities afforded them, as is illus- 
trated in a referendum just sent out by the Chamber of Com- 



January 1, 1916 



and California Advertiser 



merce of the United States for the purpose of endorsing a re- 
port of its Department of Commerce Committee. This report 
recommends an increase in Congressional appropriations for 
the general broadening and improving of the government's for- 
eign commercial service. The referendum will be considered 
by seven hundred affiliated organizations, representing every 
State as well as the territorial possessions. For some time past 
the consular service has been furnishing very valuable data as 
to conditions in commerce and the desirable changes to be made 
in order to render American trade successful in the foreign 
lands where they, the consuls, reside. Efforts will be made 
to furnish them with more funds as well as to enlarge the sys- 
tem. The committee in charge of this movement hope to score 
their five points: Americanization, adequate clerical service, 
promotion of certain consular agencies to the rank of consu- 
lates, the establishment of new consulates, and adequate in- 
spection of the service. Special consideration has been given 
to the development of trade with the American republics. A 
present congressional appropriation of $50,000 is available this 
year for that purpose. Next year the amount will be $75,000. 
On the showing promised, it is hoped that the United States 
will be able to hold their own against foreign competition in 
international trade when the war closes. 

SB- 
Emperor Yuan Shih-Kai must real- 
Problems of a ize he has mounted to a very tick- 

Self-Made Emperor. lish position when he planned to 
elevate himself to the imperial 
throne of China. Whether he will be able to complete his plans 
with the usual ceremonial of ascension is still doubtful. His 
power in China has for a long time been absolute; he has the 
confidence of the various parties who regard him as a true 
patriot willing to step into the dangerous breach where China 
finds herself in this threatening period of her career, when out- 
side enemies are eagerly seeking opportunities to weaken her 
for purposes of dismemberment. He espoused the cause of 
the progressives in the revolution because he realized that 
China must progress or perish. For a long time he has been 
recognized as the strongest man in China and the hope of the 
modernists. He is anti-Japanese, and for that reason Japan is 
credited with neglecting no opportunity to mine his path to 
office with revolutions, newspaper attacks and political in- 
trigue. The revolution of Dr. Sun Yat Sen is accredited to 
Japan, as he sought that country for refuge when his plans 
failed. Japan and the other nations that are eager to witness 
the dismemberment of China are greatly opposed to Yuan's 
action because it will not weaken China. With Yuan Shih- 
Kai on the throne there begins a dynasty strongly anti-Japan- 
ese. If Japan is doing anything to check this movement it is 
likely taking such steps as seem possible to prevent the coro- 
nation of the Emperor Yuan Shih-Kai. By his friends, Yuan 
Shih-Kai is credited with organizing imperial government from 
a republican form for tha reason that the imperial form is more 
flexible and stronger to use in defending China against the 
machinations of several of her unscrupulous neighbors. Under 
any form of government the United States will remain her 
strong friend. 

Whatever national interest has de- 
Still Seeking a veloped in things political centers 

Candidate. on the nebulous condition of the Re- 

publican party. There is an em- 
barrassment of profusion in second rate candidates ambitious 
of first honors in ;he colors of that party. Roosevelt 

continues cleverly to play the enigma. He has declared that 
lie will not allow his name on any primary ballots in the presi- 
dential preliminaries, and takes the stand of a private citizen 



who will support any strong candidate of the Republican party, 
which means that he is back in the Republican fold. His pres- 
ence at the recent Gary dinner at New York, attended by a 
number of men prominent in business, finance and politics, has 
impressed numbers of publicists in reasoning that Roosevelt 
was there for examination and to state personally how he stood 
on certain questions supposed to be vital to the country's wel- 
fare, or the welfare of the Republican party, such as the tariff, 
revenue and preparedness. In some sections of the country 
Roosevelt is still regarded as a very likely candidate on the Re- 
publican ticket. He is still considered by certain leading in- 
dustrial, commercial and financial interests of the country to be 
sounder on the tariff than Taft, which counts for a great deal 
with most of the financiers of the Republican party. 

Out of a recent poll of 700 votes among prominent Republi- 
cans, 249 favored Root and 152 followed Hughes. Hughes is 
satisfactory to the Progressive element that has rejoined the 
Republican party, but he still refuses to consider a nomination. 
Taft supports Root's candidacy. Behind these candidates trail 
Vice-President Fairbanks, Senators Weeks of Massachusetts 
and Sherman of Illinois, and ex-Senator Burton of Ohio. The 
Western contingent of the Republican party is to the fore with 
a trio of candidates : Senators Borah of Idaho and Cummins 
of Iowa, and Governor Johnson of California. The Progres- 
sives, as a party, making a showing in several Western States 
only, their strongest position being in California. By and large, 
numbers of them have returned to the Republican ranks and 
others have joined the Democrats. Despite all the confusing 
talk of the Republicans on the present tariff, revenue, war pol- 
icy and preparedness they realize that Wilson and his policies 
have caught the confidence of the great thinking public, and 
they are in serious straits to find a candidate to beat him; this 
is illustrated by wide combing of the country for a candidate 
that stands a show of attracting votes. For over a year the 
leaders of the party have been industriously seeking, seeking, 
seeking. So far they are still fuddled and undecided over a list 
a yard long. 

sa- 
lt is now fairly well agreed by 
After the War, What? financial experts that no business 
set-back will follow the announce- 
ment of peace in the European war. A sharp drop will follow, 
of course, in the purchase of munitions, but the demand for 
munitions is already slackening on account of the allies furnish- 
ing capital and other aid to their colonies so that they may pro- 
vide the required munitions in extraordinary quantities, which 
they are now doing. These same experts feel confident that 
the war will never see another winter campaign, and that the 
attrition on Germany is already obvious in her financial, food, 
political and trench skirmish developments. Her dash into the 
Balkans is considered to be her last programmed spectacular 
event. The steel ring around her is stronger than at any time 
during the past eighteen months, and is increasing its strength 
with the weeks. So confident are the allies of the result that 
they are already ordering materials and machinery in this 
country for reconstruction purposes following the close of the 
war. These growing orders have convinced leading business 
men of this country that Europe will continue to make like de- 
mands on this country for several years after peace is signed. 
Signs are plentiful that great changes in European industrial 
affairs will follow the war, and that the great land holdings of 
Germany, England, Austria and Russia, will be largely cut up 
into small acreages and distributed among the soldiers on long- 
Time, small payments, in order to prevent an exodus to the 
Americas and other foreign lands. A back to the land move- 
ment would create a tremendous demand for American farming 
machinery. 



San Francisco News Letter 



January 1, 1916 



TOWN CRIER 

This is a highly rational world, my masters. Look you : 

one-half the neutral world interested in the European war is 
energetically engaged in giving donation parties and other en- 
tertainments to raise funds for the purpose of relieving distress 
in Belgium, Poland, Servia and other plague-ridden territories 
in the war zone ; the other half of the neutral world is as keenly 
and zealously intent in manufacturing and devising new man- 
killing devices, poisonous gases and electric bolts to wipe out 
human beings by hundreds. Experts declare that for greater 
destruction the rifle must be discarded, and a machine gun us- 
ing belt of cartridges be adopted in order to destroy the enemy 
by wholesale. Inventors are forcing new machinery to the 
front so fast that there is an excellent chance that if the war 
will last another 6 months the new machines, poisons and "de- 
vastators" will more than quadruple the number already slain. 
Nicholas Tesla has a new device which is said to be an imita- 
tion of hurling thunderbolts at the enemy. It is a wireless 
mechanism by which an ordinary aeroplane, manless, can be 
sent to any point over a ship or an army and drop explosives 
of enormous strength. The new style of poisonous gas bombs 
are certainly more insidious than those in vogue four months 
ago, and face masks afford little protection against them. But 
why should neutrals worry! Under Professor Jordan, Million- 
aire Ford and other impulses the peace propaganda seems to be 
spreading silently and very extensively — in the depths of -the 
sea. 

Special curiosity and quizzing focused on our own Rev. 

Charles F. Aked when the adventurous Ford crusaders reached 
the tide waters of England. Not having the proper passports, 
they were not allowed, of course, to land. As an old-time Lon- 
don resident and divine, Dr. Aked was asked numbers of conun- 
rums regarding the object and prospects of the adventure. As 
none of those on board the vessel had any more general knowl- 
edge of the objects and prospects of the voyage than the bulk- 
heads of the vessel, naturally they winked the other eye and 
inquired regarding the prospects of crops in London. Very 
likely the party will monocle the bird of peace as exhibited in 
Stockholm and return in the same state of equable mind, an ex- 
cellent ballast to trim the ship, 

The new $5,000,000 background and resting place pro- 
vided by the enthusiastic and generous taxpayers of San Fran- 
cisco for their kindly disposed, hard-working and underpaid 
officials, was formally opened for business this week, when 
Mayor Rolph flung wide the temporary wooden doors with an 
immense souvenir key. At his heels trooped his official fam- 
ily, luggage in hand. Naturally, the occasion gave spread-eagle 
opportunities for the orators, and they beplastered the empyrean 
with laudations of their surroundings, the cost in mental anx- 
iety on their part, and the number of dollars on the part of the 
taxpayers. 

Another bunch of feathers was shot out of the Ford 

Pieced Dove when Bryan sent his greetings to the party doing 
the Copenhagen sights, and added the P. S. that he could not 
find time to join the party. With Ford's desertion and Bryan 
taking the back trail to Chautauqua, the Fordless party will 
likely run into a cul de sac, impasse and other good dinners 
with foreign names till Ford pays their trips back home. Of 
all the rummy events and surprises occasioned by the war this 
Quixotic adventure is the rummiest and only a genius with 
millions at hand could transform it into an actual "movie" for 
the world to grin at. 



Capitalist John H. Spring made an easy mark of himself 

in the press and pulpit when he selected a pretty nurse for his 
affinity bride. He should have made his selection from a pro- 
fession more shy and retreating than nurses. That line of affin- 
ity is always so exceedingly plump, impulsive, rosy, joyous and 
clinging that when a man, married or single, plays the Lochinvar 
he becomes a mark for his jealous fellows, especially the mar- 
ried men. Spring may be able to get away with the persimmon, 
but he will have to pay some very heavy express charges before 
he signs a receipt for his Christmas gift. The only Christmas 
waits of the occasion were Rev. Francis Van Horn of Oakland 
and his smirking shadow. Naturally such a clean-cut, diffident 
divine as Brother Van Horn has none of the arts of a publicity 
man, of course, and it was only by a slip that he unconsciously 
hoisted himself by the slack of his breeches into the limelight. 
Such an excellent stroke of fine business acumen will stand 
on the church's bulletin board for at least a week to rouse the 
envy and chagrin of the advanced radicals heading our gifted 
Sunday pulpit purveyors of made-over newspaper sensations. 
For such a stroke of acumen, a tour on the Pantages circuit is 
open to Brother Van Horn for the season. 

To-day is a black, gloomy, pestilential and fateful day, 

mates, January 1, 1916. The Town Crier on his rounds has 
been wallowing through despair and strong language announc- 
ing that Minnesota, Colorado, Washington, Oregon and Idaho 
are as "dry" as the infernal regions and not unlike them in 
other respects, and that any chance intimacy there with an al- 
coholic drink means a prison cell. The worst is yet to come, 
for it falls on our own hearthstones. California and a number 
of other States in the Union will be put on the operating table 
at an election this year in order to discover whether they are 
"wet" or "dry." Oh, for a political doctor that knows his busi- 
ness! The contest will be of the knife and bayonet, chlorine 
gas and knock-out drops character, and raise merry blazes 
throughout the State. Whet up your snickersnee and prepare 
to get busy, for there will be no chance to dodge the issue when 
the night riders of either side surround a waverer and demand 
"Under which flag, Bezonian?" And sousing brings no remedy. 

Captain Karl Boy-Ed and the other emissaries of Ger- 
many who have been actively instigating trouble in the manu- 
facturing plants of this country, providing German money to 
subsidize the cheap daily papers of the country and employ- 
ing knaves to secret bombs on board vessels for destruction at 
sea, show their all-round nerve in the way they criticise the 
methods of this country when they are invited officially to de- 
part. Of all the kaleidoscopic sides of war developed in the 
present contest, this phase is the most extraordinary and novel. 
The German war party apparently has developed an intense 
case of rabies to kill, kill, kill anybody and destroy property 
and everything else that stands in their way to victory. Killing 
innocent bystanders, as it were, on neutral vessels at sea and 
in manufacturing plants in neutral lands in no wise advances 
Germany's legions towards victory. It is war gone mad. 

Workmen are tearing down the Tower of Jewels this 

week, which means the beginning of the end of our great de- 
light, the Exposition. It develops that these glittering orna- 
mental jewels cost $125,000, a rate of one dollar each, which is 
about the cost of many of the jewels we see exhibited in the 
prominent rows and boxes at the grand opera. Local money 
lenders and pawnbrokers will suffer a terrible war scare if the 
managers of the Exposition throw these sparkling baubles on 
the market. There is a report, deleted but not confirmed by 
the daily press, that well known local society women have 
formed a steel clad syndicate to snap up these jewels in bulk 
in case the management offers them for sale. 



January 1, 1916 



and California Advertiser 



At the Theatre 

By May Isabel Fisk. 

She speaks over the heads of line standing at the box-office 
window, to her husband: 

Now, Richard, don't take anything but aisle seats — you know 
I don't like anything else — having those men drag over you be- 
tween the acts. . . . What's that? . . . Eighth row? Is that 
the best he can do? . . . Well, ask him again if he's positive. 
.... I don't believe it, because just look at all these people 
waiting he's got to give seats to. Well, if he's perfectly sure 
I suppose we had better take them. . . Now, Richard, I be- 
lieve if you had been a little more decided with him, we would 
have done better ... Of course he said so — they're all dis- 
agreeable, but I think . . . (They enter the house.) 

The ushers are all busy. I never went into a theatre in my 
life that they weren't showing some one to a seat and I had to 
wait. And it's late at that. . . . Well, dear, it's almost time for 
the curtain to go up — I call that late. ... If it's the eighth row 
we can find them ourselves. Come on. . . . Yes, we can; 
come on. . . . There, this is it. What are the numbers? . . . 
Oh, Richard, I told you on the aisle. . . . Well, suppose he did, 
I said on the aisle, didn't I? ... I don't care, I said .... 
Well, I'm not going to stand up here before all these people and 
argue about it — I know what I said. . . . I'm not, either, but 
you will make me if you continue like that. . . . All right, have 
it your own way — you are so obstinate, Richard, when you get 
an idea in your head. ... I shan't quarrel with you, no matter 
what you say — I'm good-natured, if you're not. 

Oh, bother — now we've got to squeeze past all of them. It 
will pull my bodice all crooked. . . . There, I knew you would 
— you are so clumsy, Richard. . . . Done? Why, you've 
stepped on my skirt and torn it loose from the belt. You might 
have been a little careful. . . . How could I hold it up passing 
in front of all these people? You are so unreasonable. 

These vacant seats must be the ones. I don't believe I'm go- 
ing to be able to see a thing. You know, Richard, it wasn't my 
idea to see this play at all. I should have much preferred to 
wait until next week when they put on a fresh play, whatever 
it was — they've been playing this so long. ... If that woman 
down in front doesn't take her hat off I shan't be able to see 
a thing. . . . Now, isn't that horrid of you, Richard, and just 
like you. What did you bring me for — to have a good time or 
not? . . . Well, all right; then let me enjoy myself in my own 
way. 

What is that usher beckoning to us for? — what does he want? 
. . . Well, here are our tickets. . . . What! They're balcony 
seats! Then what in the world did you drag me down here for? 
... I didn't insist any such thing. I told you at the box-office 
the eighth row would do. . . . You couldn't hear with all those 
people talking? ... I don't believe these seats are sold at all. 
... I don't believe it, with all that line waiting behind you. 
Of course there's no use standing here in the middle talking 
about it. (They crush their way out.) 

I don't see how I'm going to climb these stairs in this tight 
gown. . . . No, I don't want to go home — how hateful of you 
to suggest it. . . . There, we're up at last. 

Eighth row in the balcony! Horrible! Go and see if you 
can't get others. ... All sold out? I don't care if he did say 
so — maybe he's changed his mind by now. . . . Very well ; I 
see you are determined to make me uncomfortable. ... I can't 
help it if they don't like it — we've got to get by — you will 
kindly remember I told you to get aisle seats. 

I don't feel as if I were going to enjoy this a bit. . . You 
don't either? Thank you, that is pleasant. Take me out for 
a nice evening and then do all you can to spoil everything. 

These seats are worse than ever when you get in them. There, 
I've dropped my boa climbing over these people. You'll have to 
go back and look for it. . . . Why, I certainly did wear it. and 
I haven't taken my coat off yet — I couldn't have left it any- 
where. Just ask them all to get up while you look. . . . Well, 
it's a matter of perfect indifference to me whether they like it 
or not. I'm not going to lose my new boa just for the sake of 
not disturbing them. 

You don't see it? Then poke about underneath with your 
cane. . . . You don't see it? Well, you'll have to ask them all 
to get out in the aisle while you look under. . . . There, what's 
that big black thing ? ... Oh, that lady's foot. ... No, it isn't 



there. . . . Now, don't ask me again if I left it at home. But 
it must be there — I remember stepping on something as we 
were getting past. There, what's that? . . . Oh, that man's 
hat! It does look badly. That must have been what I stepped 
on. It is too bad, but you know really it is a risk to put a hat 
on the floor — you know if you held it in your lap or pinned it 
on the back of the seat the way we do — (All seat themselves 
again.) . . . No, I didn't wear it to-night — I remember, now. 
I was afraid I'd lose it just like this. 

Oh, Richard, you didn't get a program. . . . You have one? 
That won't do — I want another one to use now and one to put in 
our program book. . . . No, I won't wait till later — they may 
be all gone. . . . Now, I ask you, did we come here for the com- 
fort of these people or to amuse ourselves ? . . . I should think 
so — go and get it. (Every one again rises.) 

They're all gone? What did I tell you — didn't I say they 
would be ? Now, what good would it have done to have waited 
till the end of the performance if they are all gone already? 
If you would only listen to me. . . . Good gracious, Richard, 
I forgot to tell the nurse to be sure to give baby the bottle in the 
top of the ice-box instead of the one at the bottom. What shall 
we do? . . . You'll have to go right out and telephone — that's 
all there is to it. . . . 

If you say anything more about disturbing these people I 
shall lose my temper — what are they here for? (Every one 
again rises.) 

Well, you're back again just in time — there goes the curtain. 
.... Why, for goodness' sake, if this isn't that stupid thing 
I went to see with Alice! 



There was a crowd at Techau Tavern on Christmas eve 

which taxed the capacity of this famous cafe. The place was 
aglitter with electric bulbs cunningly distributed through gar- 
lands of evergreen. There was, of course, the usual good danc- 
ing floor and the usual good music, but a most unusual crowd 
even for this popular cafe. Every one was merry and light- 
hearted, and the time was all too short before Christmas Eve 
had slipped by and it was Christmas morning. One would 
think to look in at the Tavern any evening in the week that 
there was some special celebration afoot, the crowd of dancers 
is so large and so obviously happy. But it is only the regular 
nightly Candy Dance, at which the ladies receive a truly hand- 
some souvenir in the form of a fancy box or basket of Lyon's 
Perfection California Glace Fruits. The gentlemen are not for- 
gotten, either. The souvenir for the Cigarette Dances is a 
large box of Pall Mall cigarettes, presented without competition 
of any kind. 



"Would you like some views of the hotel to send to your 

friends?" "Sir," said the disgruntled guest, "I presume it will 
be better for me to keep my views to myself." — Louisville 
Courier-Journal. 



-Our friend, Walter E. Hettman who was formerly As- 



sistant United States Attorney, here in San Francisco, has now 
established well-appointed offices in rooms 407 and 409 Me- 
chanics' Institute Building, 57 Post street. 




MACKIE A CO. 
ISL.AY. SCOTLAND 



Never in Bulk 

Charles Meinecke &. Co. 

MM *...«• C...T »14 SACRAMENTO ST.. ». f. 



San Francisco News Letter 



January 1, 1916 



SPORTS AND PASTIMES 



By Outsider 
"Outsiders see most of the game." — Old Saw 

The Year of 1915 

The year 1915 will be known to the future historian of sport 
as the year of idol smashing, and in no previous period of the 
same length have there been so many favorites dethroned. No 
longer can we be said to have an oligarchy or even an aristoc- 
racy in sport of any kind, with the possible exception of balk- 
line billiards, in which Willy Hoppe appears to be still supreme, 
but billiards is a game to which the public is indifferent now- 
adays. 

The war has withdrawn competition by England and her col- 
onies, and in this respect has eliminated international flavor. 
Polo, lawn tennis, rowing, track athletics and boxing practically 
have been all merely national affairs. 

The most noted feature of the year is the complete entry and 
exit of the Federal league in baseball, and the falling off in 
attendance at the games in the East. Perhaps one caused the 
other, and there is no doubt that if you increase the number 
of attractions in any branch of amusement you are bound to 
a certain extent to lessen the quality and therefore the drawing 
power. 

The American League team of Boston — the Red Sox — won 
the world's series. They defeated the Philadelphia Club of 
the National League by four games to one. It is probably fair 
to say that, the country over, the feat of the Boston Red Sox 
in winning the American championship and that of the Philadel- 
phia Club in winning the National championship were ex- 
tremely popular, for the Philadelphia Nationals had not won a 
league championship for thirty-four years, and Pat Moran, the 
manager, and his star pitcher, Alexander, were the talk of the 
country. When it came to the world's series, it was believed 
that Alexander, if he could pitch enough games, would win for 
Philadelphia. As a matter of fact, he won only the first one 
played, and Boston took the next four games. Other matters 
of interest were the deep slump of the New York National 
League team and the weakness of the Philadelphia Athletics. 

In football our local interest was largely diminished by the 
silly split between Stanford and California, but in the East 
more than 30,000 games were played last fall, and the general 
spread of football knowledge throughout the country was re- 
markable. There is no longer any monopoly of skill and knowl- 
edge of the game. Cornell and Pittsburg went through the sea- 
son without defeat, and Cornell gathered the greater prestige 
on account of their victory over Harvard — a very strong team, 
which defeated all its other opponents. The absolute elimina- 
tion of Yale as a factor, and the playing of such minors as 
Washington and Jefferson, and Colgate, were some of the fea- 
tures aside from the supremacy of Cornell and Pittsburgh. 

Of greater interest to us perhaps was the victory of the Ore- 
gon Aggies over the Michigan Aggies, who in turn had defeated 
the University of Michigan, rated as one of the strongest teams 
in the East. The subsequent defeat of the Oregon Aggies by 
Oregon, themselves lower in power than the Washington State 
or the University of Washington, gave rise to interesting specu- 
lation as to how we might have stood as compared to the best 
in the East. 

It was unfortunate that the strong wind at the P. P. I. E. 
track events should have prevented any of the times being ac- 
cepted as records, as we had the classiest field ever gathered 
in the west. 

However, Meredith of Penn in the quarter, Kolehmainen of 
the Irish-American in the five mile, Worthington of Boston in 
the broad, Ryan of the Irish-American in the hammer, were 
really the only ones of Eastern favorites who made good. 
Loomis of Chicago won the 100 yard. Morse of the Salem 
Crescent the 220, Ray of Illinois the one mile, Murray of the 
Olympics the high and low hurdles, Mucks of Wisconsin the 
discus and the shot, Bellah of Multnomah the pole vault, Ho- 
rine of the Olympics the high jump, Talbot of Kansas City the 
56-pound weight, and Richards of Cornell the Decathlon. 

But in the line of track events the real features of the year 
stand out in the work of Taber, formerly of Brown, and of 



Meredith of Pennsylvania. Meredith made good whenever 
called upon, and Taber's clipping three-twentieths of a second 
off Walter George's world professional record for the mile run 
4:12 3-5, was the outstanding feature of the year, however dubi- 
ous this "record" may be. it being a paced performance and not 
in competition. Goulding's work as a walker was remarkably 
good. Kolehmainen still remains the star of our distance run- 
ning. 

In tennis, still more extraordinary events transpired, princi- 
pally the overthrow of the national singles champion, McLough- 
lin, by his team-mate, Johnston of California. Johnston went 
through the field in such a manner that every one who followed 
the game closely was convinced that there was no fluke about 
it, and that at the time of the contests right through to the end 
he was the best man in the game. He and his partner, Griffin, 
won the national doubles. Molla Biurstedt, the Norwegian, 
won the national women's singles, and Mrs. Wightman and Miss 
Sears won the women's doubles. 

All these heroes and heroines, however, succumbed at one 
time or another later, Johnston being defeated by a Stanford 
undergraduate, H. V. P. Johns, so that the mere holding of the 
championship does not always insure the road to continued vic- 
tory. Subsequently Molla Bjurstedt was beaten two out of three 
by May Bundy, and suffered defeat also at the hands of Mrs. 
Wightman, and our own Anita Myers, who had hitherto never 
figured in national competition. 

In rowing, Yale, under Coach Guy Nickalls, proved that her 
victory by a margin of a few feet over Harvard in 1914 was no 
fluke, by giving the Crimson eight a thoroughly convincing de- 
feat at New London this year, taking the freshman contest as 
well. In the varsity they defeated the Crimson by a half-dozen 
lengths. At Poughkeepsie Cornell again came to her own, win- 
ning decisively, but the remarkable feature of the contest was 
the excellent work of the visitors from Leland Stanford, who, 
with intense heroism, pushed the more skillful Ithacans to the 
very end. 

In golf the upsets were quite as remarkable as in tennis, for 
there were three men, Jerome Travers, Francis Ouimet and 
"Chick" Evans who, before the contest at Detroit, were suffi- 
ciently above the field as to make it a fair proposition that 
one of the three would win. In addition to these, Marston and 
one or two others were looked upon as dangerous, but no one had 
a word for Bob Gardner, the ultimate winner. 



Hepsy — That boy of ours seems mighty fond of tending 

to other folk's business. Hiram — Guess we'll have to make a 
lawyer of him. Then he'll get paid for doing it. — Boston 
Transcript. 



This Little HUMAN 
DOCUMEWT tells the story of 



EAGLE 

CONdensED 
MILK 






Its uniformity enables the mother to determine vrlth 
occurocj the proper morilfiraiton desired. M- al 
punty assures her thai the haby is getting a thon 

saieai asome food. It keeps well and 

I prepared. 

Mmir mother* cannot nurralhtti unit onu whtn Ihli 

ib I 1" r-t Ih- mbftltOto thai 

]■ be»i iuitod to the h«hjr - » Individual roqnln 

''bfla Brand" hu b w nwd ■■ an loful 

■ 
■ 
1 ■ ■ i ■ : I hdlng product 



' ConocnSCD ' 



Borden's 

Condensed 
Milk Co. 

"Leaders 

of 
Quality" 

Hut. 1857 
New York 



Borden's Condensed Milk Co. N.L-l-16 

His Hudson St.. NVu York 

nd km "Bahjr 1 * Vrelr*T«"*lKt"B«bT*! 
Blofraphy" »» well a* "Boi 



kddress 



January 1, 1916 



and California Advertiser 




PL/E>ASUR,D'S WAND 

"Obey no wand but Pleasure's." — Tom Moore. 




"Daddy Long-Legs" at the Columbia. 

It's been a long time since we have had a sweeter, 
finer and cleaner play in this town than "Daddy 
Long-Legs." There's something almost exalting 
about it — something which makes you feel like doing 
better and bigger things in your own life. The play 
makes for the kind of sentiment which is real and 
human. Plays of this kind have a mission. They 
should be fostered and encouraged. Renee Kelly is 
seen again as Judy. This time she returns as a kind 
of near-star. Her tutelage under Henry Miller has 
made a finished actress of her. Ruth Chatterton, I 
believe, is the original in the role, but here we are 
more than satisfied and delighted with the beautiful 
performance of the role which Miss Kelly gives. 
She adds just the right touch of wistful tenderness 
to a character which may be easily spoilt. She 
makes her a genuine living personality. Miss Kelly 
has learned the value of repression and consistency. 
She seems not to be acting the part, but to be living 
it. This is probably the chief reason why her per- 
formance is so impressive. With one or two excep- 
tions, the cast is practically the same ■ as before. 
Byron Beasley has the Henry Miller role, and he de- 
serves credit for a sincere performance moulded a 
great deal on the lines of his distinguished predeces- 
sor. Dear Mrs. Eberle is again seen as Mrs. Semple, 
and she is happy in the fact that on this trip she has 
her husband with her. who is doing the part of Wal- 
ters in the last act. That the play has not lost a ves- 
tiee of its popularity is attested by the large and 
enthusiastic audiences. It is a pleasure to listen to 
the comments of the audience as they leave the thea- 
tre. Here comes the true and unvarnished test of 
the success of a play. To have missed witnessing 
"Daddv Long-Lees" is to have missed one of the 
most charming plays seen here in years. I know of 
people who have gone to see it two and three times. 

Paul Gerson. 
* * * 

Oriental Houris Capture Pantages. 

Panta"es contributed a capital bill to boost the 
hob'dav inv of this week. The cream of the offering 
vac "The Girls of the Orient," who were purely 
Oriental as far as the diaphanous draperies revealed 
— if there was anv room for doubt it was laid bare 
bir the harem sonfs that punctuated the dark and 
fathnm'ess plot of the Grand Pasha to steal a $5,000,000 Ameri- 
can heiress who drifted into his clutches, iust as the curtain 
1 if fed. Tn the dancing, fun and confusion of love makine which 
fo"m.-ed. the Pasha married the wrong woman, and the heiress 
cuddled herself in the arms of an amorous vouth who had been 
sineinp- verv sweet ivrics to her. Throughout the livelv court- 
i'n(T and come^". there danced a comedian with hinges all about 
him. even in his hair. As an eccentric dancer he deserved a 
brcn7e Rvr>nsi*ion r'anue. John and Mae Burke hit the house 
so V>aH that it sheuted sa'vos of calls for more. Burke ex- 
p'ai"ed that his wife had contracted a San Francisco cold, and 
the best Mrs. Burke cou'd do was to invite the audience over 
to the ho'iso for sunper after the performance. Burke puts over 
;he experiences of a "raetime soldier" under the coaxine of 
Mrs. Burke and he does it in a wav that is a scream. The 
dancing violinist. Naomi, contributes a pretty bit of artistic 
p'avine and dancing, and does it so naturallv and attractively 
in her e'ever handling of the vio'in as to score a distinct place 
in hio-h c'ass vaudeville. Francis Dver has a pood voice and 
charminsr persona' irv, and exercises both in a wav to win spon- 
taneous encores. The four Portia sisters have no bones in their 
bodies. ->nd are apparently able to contort themselves into anv 
share. The handsome red plush draperies furnished a beautiful 
background to their act. The playlet was a light comedy skit 




Lillian Russell, who will appear at the Orpheum next week. 

by Willard Mack, enacted by Lee Morgan and Beryl Gray on 

the antics of a late commuter in catching his daily train. An 

excellent reel relating an adventure in the great serial, "The 

Red Circle," completed an unusually entertaining bill. 

• » • 

ADVANCE ANNOUNCEMENTS. 
Lillian Russell at the Orpheum. — The Orpheum announces 
for next week a program of extraordinary interest. Lillian Rus- 
sell, the most famous American woman on the stage, "The 
Queen of Comic Opera," has returned to the footlights to play 
a brief tour of the Orpheum Circuit. Miss Russell's engage- 



Not 

Cray 

Hair* 

bat tired 

Eye* 

Make 

us look 

older 

than we 

are. 

Old are 

and DuU 

Eyea — 

tell-tale. 

Marine 



Don* Tell 

\burage 



After the 

Movies 

KO home 

and 

Murine 

your Ere*. 

.wo 

D.'opt 

will re«, 

refresh 

•ad 

clfinte. 

Have it 

handy. 



Tf9 ln«tlTC«BpUT. Ckletvffe. S«*4i Book of to* It* At-v* r— ji— t. 



8 



San Francisco News Letter 



January 1, 1916 



ment in this city, which begins next Sunday matinee, is posi- 
tively limited to one week. She will sing old songs and wear 
dazzling gowns. 

Fatima, one of Abdul Hamid II, the deposed Sultan of Tur- 
key's dancing girls, will appear in a repertoire of Egyptian 
dances. At the outbreak of the Turkish revolutions, she was 
one of the ten dancing girls who escaped from the harem. 
Nine of the number were captured and returned. Fatima made 
her way into Russia, and thence to Berlin. Her appearance in 
New York proved a tremendous sensation. 

Ben Ryan and Harriette Lee, a clever team of singing and 
dancing comedians, will present the comedy skit, "You've 
Spoiled It." Comfort and King will make a bid for laughter 
in Junie McCree's skit, "Coon Town Divorcons." George Austin 
Moore and Cordelia Haager will swap yarns, sing songs and 
dance nimbly. Max Le Hoen and Mile. Dupreece will give an 
exhibition of fancy marksmanship. Mile. Dupreece lights 
matches by snipping the end and the next bullet extinguishes 
the flame. Le Hoen plays an accompaniment on a target of 
chimes while hi' associate sings. Florrie Millership, formerly 
of Harry Fox and The Millership Sisters, is doing a "single" 
entitled "Little Miss Dainty." Arthur McWatters and Grace 
Tyson and Page, Hack and Mack, will be included in the at- 
tractions. "Uncle Sam at Work," one of the most remarkable 
films ever taken, has been exclusively secured by the Orpheum 
Circuit. It is in ten consecutive installments, the first one, 
"Where Uncle Sam Makes His Laws and Keeps His Relics," 
will be the finale to this splendid bill. 
» * » 

Second Concert of Symphony Orchestra. — The San Fran- 
cisco Symphony Orchestra anticipates that the gratifying re- 
sults of the first pair of concerts will not only be equaled, but 
exceeded, at the second pair of concerts which will be given 
at the Cort on Friday afternoon, January 7th, at 3 o'clock 
sharp, and Sunday afternoon, January 9th, at 2:30 o'clock. 
Seats for both concerts are on sale now at the usual places. 
The beautifully balanced program for the concerts of January 
7th and 9th includes "The Peri" (Danced Poem) by Paul Du- 
kas, which will be played for the first time in America by the 
San Francisco Synphony Orchestra; the British Folk-Music 
Settirgs of Percv Grainger and the "Scheherazade" Symphonic 
Suite of Rimsky-Korsakow. 

The symphonic suite, "Scheherazade," of Nikolaus A. Rim- 
sky-Korsakow, is an attempted translation into the universal 
language of music of four of the many stories told to the Sul- 
tan Schahriar bv Scheherazade in the Arabian Nights. The 
British Folk Music Settings of Percy Aldridge Grainger, lov- 
ingly and reverently dedicated to the memory of Edvard Grieg, 
by the composer, are under the following titles: (a) My Robin 
is to the Greenwood Gone; (hi Molly on the Shore; (c) Irish 
Tune from County Derry; (d) Shepherd's Hey. "The Peri" 
(Danced Poem) of the great French composer, Paul Dukas, 
has a score of great beauty, in every way worthy of the master- 
mind which also conceived the musical translation of Goethe's 
"Apprentice-Sorcerer." 

» * » 

Big Attracfons at Pantages. — Mme. Doree and her fourteen 
operatic vocalists, offering "A Grand Operatic Revue," will be 
the stellar attraction on the new eight-act show which opens at 
the Pantages next Sunday. Mme. Doree played the Pantages 
circuit with the "Imperial Grand Opera Company" about two 
years ago, and at that time scored a tremendous success with 
her condensed versions of the standard operas. This season 
she has elaborated on her former offering, and will stage mo- 
ments from "Lucia di Lammermoor," "Martha," "Cavalleria 
Rusticana," "II Trovatore," "Carmen," and other well liked 
favorites. During the engagement the operas will be changed 
four times. Laurie Ordway, the merry little comedienne, who 
isalso a prime favorite with Pantages audiences, will return 
with her mirthful character song hits, including her newest 
travesty entitled "The Cross Red Nurse." "Kings of Harmony" 
is the catchy typing of four big singing fellows who have ar- 
ranged a rollicking vaudeville specialty with a program of 
striking song numbers. "Alice Teddy" is a shaggy-haired 
brown bear that skates, clowns with her partner, and indulges 
in a comedy wrestling match. Al. Luttringer and company will 
present "The Girl from the West," a typical frontier playlet with 
plenty of gun play and virile love making. Billy Strong, a 
black faced funster, and the San Diego skating four, who have 



been creating a furore in the South, will round out the vaude- 
ville numbers. The third installment of "The Red Circle" will 

also be shown. 

* * * 

Monster Benefit to AT. B. Leavitt. — M. B. Leavitt, one of the 
prominent old-time San Francisco theatre managers, who later 
went to New York, will be given a monster testimonial benefit 
in the latter city by "the combined managers and distin- 
guished personages of all parts of the world" at the Manhattan 
Opera House, Tuesday afternoon, January 11th. The Shu- 
berts, Daniel Frohman, Al Heyman, George Lederer, Buffalo 
Bill, Fred Niblo, the Selwyns, Oscar Hammerstein and hundreds 
of others are among those working hard to make the benefit a 
great success. This testimonial marks Leavitt's retirement 

from the amusement world after an experience of fifty years. 

* » * 

Big Hit of "Daddy Long-Legs" at Columbia. — "Daddy Long- 
Legs" is again crowding the Columbia Theatre to the doors, 
just as it did a year ago when Henry Miller gave San Francisco 
its first opportunity to see the dramatization of Jean Webster's 
muchly read story. Renee Kelly is once more the Judy of the 
cast, and is surrounded by Byron Beasley and the players who 
were here before in the play. "Daddy Long-Legs" will start the 
second and final week of its run on Monday night, and will be 
seen for the last time on Sunday, January 9th. It tells with ex- 
quisite skill a dainty love story that is as fresh and sweet and 
wholesome as an early summer breeze. It is to-day the biggest 
dramatic success on the American stage. One of the reasons 
for the play's tremendous appeal is that it fairly bubbles with 
whimsical humor and sparkles with the irresistible buoyancy 
of youth. "Daddy Long-Legs" is an exceedingly up-to-date 
version of Cinderella and Prince Charming, and centers around 
Judy Abbott, a pretty foundling girl, and Jervis Pendleton, a 
lonely bachelor who likes to do good deeds and surround them 
with absolute secrecy. Matinees Wednesdays and Saturdays. 



"You remember that chap Jones, who made a bet of $10,- 

000 that he would walk from San Francisco to New York with- 
out a cent in his pocket?" "Yes; did he win the bet?" "Not 
quite. He got as far as here, was arrested as a vagrant and 
forced against his will to ride three blocks in a patrol wagon. 
That disqualified him." — Exchange. 



(Jrphtum 



O'Farrell Street Pet. Stockton and Powell 
Phone r-oiifirlns 7" 



Week Heirlnning THIS SUNDAY AFTERNOON. MATINEE 
EVERY DAY. 

A GPEAT NEW SHOW 
LILLION RUSSELL 
America's Tovlir-st Woman Singing Her favorite Pongs 

ONK WFFK ONLY 

FATIMA Principal Dancing Rtrl ot Abdul rtamid TI. tv-poscd Sultan of 

Tnrk.-v: BEN RYAN & HARRIHTF I.FF in "Yi i Pd It:' COM- 

FOKT & KIN': in Ilinlc McOw's ' I I [i 1 I F. 

M'-'i i v mi it ■! j . "ibpfiia HA << i i 'orgs am Pioriw it I'iix 

A M'l'UFFrE: FI.'tRRIF Mil I FP'Ttll , IMF 

TYSON: Ptnp. hack A MACK: rvriFS'M IT WORK Oreatesl M 
Picture Evpt Filmed, Secured Exclusively for the Orpheum Circuit. 

Evening Prices, inc.. '_'5c. fine. 7ri'\ Ft-ix senls SI Matinee prices 

levept Cnn.lnro ni>.l hf.li.tTv=l 10/. "R*. 10c Phone Dniielna 70 

S. F. Symphony Orchestra 

ALFRED HERTZ CONDUCTOR 

SECOND PAIR OF CONCERTS 
Friday Afternoon. Jan. 7, at 3 o'clock: Sunday Afternoon. Jan. '.» at 
2:80 o'clock 

CORT THEATRE 
Programme— "The Peri" fPaneedPnem' Paul Dukna < first time in America, t 
British Folk-Music Setting*. Percy Grainger. "6cheberBza.de." Symphonic 
Sul">, op :'■'<. Rimaky-Korsakov 

Prices— Friday. K.m, fl.ro.fl re. 7fr; 1 o* and logo teats, tft.ro. Sunday. II 00 
TV, R0c; hoi and Inge seats. A "". Pea's on >ale Monday at box offices Sherman 
Clny ,fc Co . fort Tliestre, and Kohler .v ' hase. 

Pantages' Theatre M.**«™«op»»!t.ii.«,n 

Commencing Sunday Afternoon. January 2, 1916 

A FINE NEW BILL 
FarawWl Vanf.PV.Ue Tour of MME. POREE A CO. in "GRAND OPERATIC 
REVUJE:*' Grenl Momenta from Piardard operas, Cbm of Fourteen Ojerallc 
Stars, Program rhnngpd ihr»*r. times during engagement; The Merry 
Comedienne, LAURTE orpwaY. 
EIGHT GREAT PANTAGES FEATURES. 

Corner Matnn and Geary Streets 
Phone Franklin i.vt 

The Leading Playhouse 



Columbia Theatre 



same great fuccess as before 

Up to and including Sunday Night January 9th 

Most fascinating comedy of the day 

DADDY LONG-LEGS 
By Jean Webster— Renee Kelly as Judy 
( n>nry Miller Manager) 
Matinees Wed. and sat.; Prices 25c to H.60. 



January 1, 1916 



and California Advertiser 



HUGHES ART COLLECTION ON EXHIBIT. 

Local art lovers will be interested to know that the Rose 
Caldwell Hughes collection of paintings has been placed on 
exhibition in San Francisco at the William Keith Gallery, Sut- 
ter street, above Powell. Mrs. Hughes, whose husband was the 
late Lieutenant-Commander Hughes, of the U. S. S. Philadel- 
phia, and was at one time in command at the Mare Island Navy 
Yard, is a prominent figure in social circles in San Francisco, 
New York and Washington, D. C. Through her intimate ac- 
quaintance with many celebrated artists and art connoisseurs, 
and her residence in the great art centers of the world, she ac- 
quired a fine understanding in selecting the best productions to 
be obtained. The incomparable Whistler's wonderful portrait 
of Lady Archibald Campbell, as Orlando, brings the realization 
of its great perfection. 

Though Mrs. Hughes has seen the greatest canvases in the 
world, it is gratifying to note that some of her most prominent 
selections are works of American artists, though there are many 
rare European masterpieces in her collection. The great 
American master, George Inness, is represented by two pic- 
tures done at widely different periods : the Delaware Valley in 
1864, painted early in his career, and The End of the Day, done 
years afterward, are distinctly different in style, but equally 
wonderful in execution. 

There is a beautiful J. Francis Murphy, in the most delicate 
of sunset tints; Gustav Weigand's Apple Blossoms; a P. P. I. 
E. gold medal creation of Robert Reid's, and a Wood Nymph by 
Lillian Genth, whose pictures are more in demand than those 
of any other American woman. Bruce Crane, George H. Smil- 
lie, Carlton Wiggins, George H. Bogert, Carleton T. Chapman, 
George McCord, E. Loyal Field, A. Stover, Arthur Hoeber, Gil- 
bert Saul, Homer Martin, R. A. Blakelock, George Breustle, 
Max Weyl, Thomas B. Craig and Charles P. Gruppe, Americans 
of the highest standing in the world of art, are among those 
represented by their pictures. Noteworthy European pictures 
are a portrait by Nicholas Largilliere, a landscape by Richet, 
who was a pupil, and the reputed son of Diaz, Daubigny's 
House by Fournier, and a head by Jacquet. Etchings by Pen- 
nell, Whistler, Tissot and others form an exquisite adjunct to 
the collection. 



THE BOYS OF LA BASSEE. 

You'll see from the La Bassee Road on any summer day, 
The children herding nannygoats, the women making hay, 
You'll see the soldiers, khaki clad, in column and platoon, 
Come swinging up La Bassee road from billets in Bethune. 
There's hay to save and corn to cut, but harder work by far 
Awaits the soldier boys who reap the harvest fields of war. 
You'll see them swinging up the road, where women work at hay 
The straight, long road, La Bassee road, on any summer day. 

The night breeze sweeps La Bassee road, the night dews wet 

the hay, 
The boys aie coming back again, a straggling crowd are they. 
The column's lines are broken up and gaps in the platoon. 
They'll not need many billets now for soldiers in Bethune. 
For many boys, good lusty boys, who marched so very fine, 
Have now got little homes of clay beside the firing line. 
Good luck to them, Godspeed to them, the boys who march 

away, 
A-singing up La Bassee road each sunny summer day. 

—Patrick MacGill. 



Emil Steinegger, a native son of California, begins his 

twenty-seventh year as a piano pedagogue this term. For ten 
years Mr. Steinegger has been the leading teacher of the Hitch- 
cock Academy, San Rafael, and is thoroughly acquainted with 
improvisation, form and the genuine Leschetitzky system of 
technical development on the violin. If preferred, lessons will 
be given at the homes of pupils or at the professor's res! 



The minister was dinins; with the Fu"ers, and he was 

denouncing the new styles of dancing. Turning to the daugh- 
the house, he a-';ed stem'y: "Co you yo 5 Ful- 

ler, thin'< 1 io carce these dances are right?" "They 

must be," was t'.ie answer, "because I notice the girls who don't 
dance them are always left." — Exch. 



ROCKEFELLER AND THE DARKY MINER. 

Whi'e at Lester, Colorado, Rockefeller maie the rounds of 
the mining camp and held conversation with a number of the 
mL.ers, among them a darkey known as a "character" among 
his fellows. 

In front of the camp boarding house he met two very black 
negro miners. He walked up to the men, introduced himself, 
and shook hands. 

One of the darkies held the millionaire's hand and pumped 
it vigorously, while he let out a loud exclamation: 

"Is you Mistah Rockyfeller?" he gasped. "Fo' de love ob 
Gawd, man! Now, is dat so! And you-all heah shaking hands 
wid a black boy like me! Now, can you beat dat!" 

The darkey pumped Mr. Rockefeller's arm vigorously again, 
and still held his hand. Then he continued : 

"You! De great and genuine Mistah Rockyfeller! Good 
Gawd, man! Ain't you got a crust now! Jest hear dat! De 
only true Mistah Rockyfeller!" 

The speaker is one of the camp's most eccentric characters. 
A crowd quickly gathered, when it was seen he was talking to 
the New Yorker. 

"My name's William Hood, Mistah Rockyfeller," the darkey 
went on, grinning from ear to ear. "I done heah about you-all 
forever, but I sho never expected to be standing heah shakin' 
you-all by de hand. Mr. Rockyfeller! Ain't dat a name now! 
Everybody's alius yelling and a-hollering about you-all in de 
newspapers. Nobody don't holler about me in de papers. Well, 
now, suh, I wants to tell you-all dat I'se a most faithful em- 
ployee for you-all, suh. And I wants to know, suh, when I'se 
going tuh git in on de pension list? I deserves a pension, suh; 
'deed I does!" 

"Well," replied Mr. Rockefeller, "I am not on the pension list 
myself yet, William." 

"Yes," argued Hood, "but you-all ain't doing no laborious 
labor!" 



CUTS OFF HIS FINGER AS OBJECT LESSON. 

We have heard of the absent-minded man who struck at a 
fly on his nose with his razor, but never of a human being who 
cut off a second finger in explaining how he happened to lose 
the first one. In the current issue of Farm and Fireside is the 
following story of a man who succeeded in this remarkable 
achievement : 

"He did not know much about machinery, but thought he 
would put one of his hands down near a rapidly whirling circu- 
lar saw to see if he could feel any rush of wind. He ventured 
too far and lost one of his fingers, cut off as by a mighty knife. 

"How did you do it?" some one asked, hearing the cry of 
terror and pain from the man's lips. 

" 'Why, I wanted to feel the wind and held out my hand like 
this,' was the reply, as the thoughtless man put out the hand 
which had not yet suffered from contact with the pitiless saw. 
That hand, too, was thrust too near the teeth of the saw and 
another finger went too." 



WHY COBB LIKES AMERICA. 
No smirking degenerate undertakes to sell you nasty photo- 
graphs or escort you to nasty places, as in Paris; no beggars 
spring out of the ground or materialize out of the air, as in Lon- 
don; no military man crowds you off the sidewalk, as in Berlin 
of yore; no pickpocket trails you about, awaiting his chance to 
pilfer your purse or filch your watch, as in Rome; no baggage- 
man rifles your baggage, as in Switzerland; no guide steers you 
into shops with a view to collecting private commissions on 
your purchases, as everywhere on the Continent. Why, you may 
go for days and days without being pestered or mulcted, or 
cheated or mistreated, or called hard names in foreign lan- 
guages. In their quaint, crude, unsophistication these American 
people exact payment or.ly for what they deliver, and no more 
than a fair payment for that. It r.ertai.-ly is not in the least like 
Europe. — Irvio Cobb in Satur rig Post. 



"Loo": here," 

a Mrs. Noah H. Wt 






10 



San Francisco News Letter 



January 1, 1916 




This is the season of the year when the calendar of the aver- 
age woman shows that she is not entirely intent upon her own 
pleasures. Every one is concerned more or less in the affairs 
of the less fortunate, and during the holiday time this concern 
is translated into terms of activity. Every organization bestirs 
itself at the year-end to make good its promise of helpfulness, 
and the women who serve on the directorates of these organi- 
zations find it difficult to make their spare moments square up 
to the demands made upon them. 

The woman whose whole holiday concern is her family and 
personal friends has no idea of the toll that is taken in time and 
money and sympathy from the women who have wider hori- 
zons. The other day I happened into the Recreation Club for 
girls who work, and there I found Mrs. Daniel Jackling, Miss 
Josselyn, Mrs. George Cadwallader, and half a dozen others 
whisking around in big cover-all aprons, busily helping to 
cook a holiday turkey dinner for the hundreds of girls who use 
this club house in their scant margin of leisure and find in it 
the only dabs of color in otherwise drab lives. 

The cynic would visualize a group of women of this sort 
standing around in the latest postures, looking highly decora- 
tive and altogether pleased with themselves for throwing a sop 
to the dispossessed. But as a matter of fact they looked any- 
thing but decorative, for they were aproned up for the real busi- 
ness of work, and they showed that they knew how to fall in and 
do the practical things. And as for their mental attitude, they 
were not doing logarithms in sociology, and wondering whether 
it is right to throw a sop now, or to wait until the ultimate 
day of more equal distribution; nor were they enamored of 
themselves in the role of Lady Bountifuls. They just went 
about the business of getting up that dinner in the simple, effi- 
cient manner of women who have found that there are a lot of 
less fortunate girls in the world who are willing to let others 
become shareholders in providing a little happiness for them. 

This scene that I happened in on is typical of the sort of 
thing that most of the women in that set have been doing this 
year-end, and it is significant of the quickened social conscience 
that the word "charity" never falls save from ashamed lips, 
and that the idea that our scheme of things is not perfect seems 
to have percolated through the top strata that is still privi- 
leged to dispense largesse. 

The woman who poses as the beneficent good angel, who goes 
about with one eye on the bystanders, and drips silly philoso- 
phy sweet as honey from the comb, has gone out of style as 
thoroughly as the mid-Victorian lady with the simper. So many 
of the modern young women in society have gone to college and 
have studied economics and sociology, and many of those who 
have not gone to the university, have read along those lines, with 
the result that all the charitable work that is done by that group 
is done with the full understanding that it does not solve any 
problems, and should not be used as a salve to personal con- 
science. But after all, it helps to smooth a few of the rough 
spots out of the lives of those who must travel along the thorny 
paths, and so long as it does that, praise be that the work shall 
go on. 

S © S 

Every one is still talking about the Italian fete which Mrs. 
Crocker gave the other night and set a new standard for bene- 
fits of' this sort. It was far and away the most triumphant af- 
fair of the kind that has ever been given here, and small won- 
der that congratulations are thick and numberless. That it 
would be a success from the standpoint of numbers was a fore- 
gone conclusion, for Mrs. Crocker is in a position that com- 
mands a large attendance. But the artistic success of the pro- 
gram wasa surprise even to the most kindly disposed. The 
only flaw in the evening, and one that was only felt by the early 
comers, was the fact that while tickets read for ten o'clock, the 
performance did not begin until after eleven. As there was a 
benefit theatre performance on, and a number of private dinner 
parties, it was only natural that the performance should be late, 
but the mistake was in setting the hour at ten and bringing out 



a goodly number of people who had to sit in more or less re- 
sentful anticipation for over an hour. But when the preform- 
ance did begin, all resentment vanished, and the most blase 
person, with a mute challenge that dared any one to break 
through the ice, found himself thawing out into warm respon- 
siveness. 

The surprise of the evening was Mrs. Francis Carolan. Those 
who came with their musical ears attuned to flaws, and criti- 
cisms all done up in neat packages for general distribution, had . 
to undo their bundles and refill them. Those who had never 
heard her before had fancied that her musical studies had not 
been pursued with anything more than dilletante concentration, 
but her voice showed a finish and charm that comes only with 
the hardest kind of work, and she sang with an intelligence that 
proved that she had never tried any of the futile short cuts to 
musical accomplishment. 

Mrs. Carolan has for a number of years spent the winters in 
Paris, where she has worked with the best masters, and her 
voice, while it is not big enough perhaps for the concert stage 
or opera, is of a quality and finish that makes her singing a de- 
light to her friends, and charming for such an occasion as the 
other night. 

Miss Ethel Mary Crocker was the other singer about whom 
there has always been a great deal of curiosity among those 
who have not had the opportunity to hear her sing, but have 
followed her musical ambitions. She has never let social en- 
gagements of any kind interfere with her studies, and in Paris, 
where there are so many wealthy girls flirting with the Goddess 
of music, she is known as one of the few who earnestly submit 
to all the rigorous denials imposed by the Goddess in her seri- 
ous mood. She sang very sweetly the other night, and with a 
good deal of poise for an amateur, her performance on the whole 
rich in promise and surprising in fulfillment. The costumes 
worn by those taking part were unusually stunning, many of 
them showing the daring and artistic touch of John McMullin. 
Miss Crocker's gown was his inspiration and created a sensa- 
tion. 

S> Z< © 

Never has the old year gone out in a madder whirl for the 
younger set and the oldsters have almost as mad a pace set for 



Now On Free View 

In 

THE WILLIAM KEITH GALLERY 

532 SUTTER STREET 

Daily from 9 a. m. to 6 p. m. 

The Collection of 

Mrs. Rose Caldwell Hughes 



Of San Francisco and New Yoik 



Whistler 
Robert Reid 
Hommer Martin 
Bruce Crane 
Carleton Wiggins 
N. Largilliere 
E. Loyal Field 
A. Stover 



PAINTINGS BY 

Geo. Inness 
Lillian Genth 
Geo. H. Smillie 
Geo. H. Bogert 
Max Weyl 
Jacquet 

Ralph A. Blakelock 
W. C. Emerson 



J. Francis Murphy 
Gustave Weigand 
Chas. P. Gruppe 
Geo. McCord 
Carlton T. Chapmai 
Andre Brouillet 
Thos. B. Craig 
E. W. Christmas 



ETCHINGS AND MEZZO TINTS BY 

Whistler Brangwyn Pennell Stevenson 

Cameron Haden Cox Webb 

Van Muyden Millar Tissot Newman 

THE COLLECTION— To be Sold at Absolutely Unreserved 

Auction in THE ITALIAN ROOM of the ST. FRANCIS 
HOTEL on 

Monday, January 10, at 2 Afternoon 

Sale to be conducted by 

Mr. H. Taylor Curtis 

Catalogs on Application 



January 1, 1916 



and California Advertiser 



11 



them. On Friday afternoon, Mr. and Mrs. George McNear will 
present their young daughter to society at a dansant at the 
Fairmont Hotel, and there several hundred people will congre- 
gate, not only to meet the young debutante, but to wish each 
other a Happy New Year. It was a very happy idea of the Mc- 
Nears to choose this day for the reception, for the added lilt of 
starting the New Year merrily is sure to give a swing to the 
affair. 

There are parties galore for Friday and Saturday, the pre- 
eminent New Year's eve celebration for the younger set to be 
hostessed by Mrs. William Irwin in honor of Miss Helen 
Crocker. The debutante set has been looking forward to this as 
the climax of the first part of the season, which has been a 
season of merry moods and a gay forecaster of events to come. 



Mr. and Mrs. Walton Moore and family are at the Hotel Oak- 
land, and will remain there until their new home is finished. 

Among some of the hostesses at afternoon teas at the Hotel 
Oakland are Mrs. L. Starling Beatley, who entertained for Mrs. 
Louise H. Chapin of Los Angeles and Mrs. Chas. H. Freeman, 
Mrs. M. McGauley, Mrs. P. Isenberg and Mrs. C. Bachelder. 

The first Winter Assembly will be held at Hotel Oakland 
Tuesday, December 28th, which were so popular in Oakland 
last year. Mrs. Wm. H. High, 406 Van Buren street, is in 
charge of the arrangements. 

V o- » 

Cards are being received in this city by the hosts of friends 
of Wallace Irwin announcing his marriage with Laetitia Mc- 
Donald at the home of her parents in St. James Court, Louis- 
ville, Ky., Wednesday, January Sth. 



CAPTAIN MARRIOTT ORGANIZES MACHINE GUN 
COMPANY 

Those who object to the increase of our army on the ground 
that it tends to establish a military caste, and that the profes- 
sional soldier has an itch to draw his sword and thereby is in- 
clined to precipitate war, surely can have no opposition to a 
citizen soldiery, which is in keeping with the best American 
traditions. 

There has been a quiet movement in the line of preparedness 
on the part of our National Guard, and the mustering in of the 
machine gun company attached to the Fifth Infantry, N. G. C, 
by Adjutant General Thomas, last week, is in line with this 
tendency, and was its first concrete evidence here. 

The ceremony took place in the State Armory at Fourteenth 
and Mission streets, and was attended by many of the notables 
connected with military affairs. The company was organized 
by Captain Fred A. Marriott, of this city, and great credit is 
due him for the bringing together of such a splendid body of 
picked men, many of whom were recruited from the Exposition 
guards and are ex-soldiers with considerable machine-gun and 
other military experience. Captain Marriott, who was highly 
complimented by the Adjutant-General on the appearance and 
efficiency of his men and on his energy and patriotism in bring- 
ing them together, will retain command of the new organization. 

Through the experience in the present war, the machine gun 
is recognized as the weapon of the future, and many think that 
it will practically supersede the rifle, especially in trench or 
defensive warfare. It has been adopted by the State, and a 
company will be attached to each regiment. Already the 
Seventh Infantry has a machine gun company. 

After the mustering-in and the formal turning over of the 
command to Captain Marriott, the entire company was given 
its first order: To proceed forthwith to the Vienna Cafe at 
171 O'Farrell street, and there attack a succulent supper pre- 
pared by host Galindo. The order was obeyed with cheerful 
alacrity and carried out prodigiously. 

Aside from the members of the company, among those pres- 
ent were: Adj.-Gen. C. W. Thomas, Jr., Col. D. A. Smith. Lt.- 
Col. Hunt, Major Ralph Forrest, Captain Pratt, U. S. A., and 
Lt.-Col. Mattheson and Captain Fred A. Marriott. 



They never do anything by halves at Techau Tavern. 

Expense cuts no figure. Hence it is that the souvenirs which 
are presented to the ladies at the Candy Dances each e- 
are elaborate and costly, consisting of unusuallv attractive 
fancy baskets and boxes of Lyon's California Glace Fruits. 
The gentlemen are equally fortunate at the Cigarette Dances, 
each one receiving a large box of Pall Mall cigarettes. 



EXPEDITIONAL. 

Troops to our England true 

Faring to Flanders, 
God be with all of you 

And your commanders. 

Clear be the sky o'erhead, 
Light be the landing; 

Not till the work is sped 
Be your disbanding. 

On the old battle-ground 
Where fought your fathers, 

Faithful shall ye be found 
When the storm gathers. 

Fending a little friend 
Weak but unshaken — 

Quick! there's no time to spend 
Or the fort's taken. 

Though he defy his foes, 

He may go under. 
Quick! ere the battle close 

Speed with your thunder. 

He hath his all at stake : 
More can have no man. 

Quick! ere the barrier break 
On to the foeman. 

Troops to this England true 
And your commanders, 

God be with all of you 
Fighting in Flanders. 



-C. W. Brodribb. 



W. D. Fennimore 



3g 



A. R Fennimort* 



mMm 



% 




181 Post Street } c v . 
„.„„.... „ } -->o" tranasco 
2508 Mission St. I 

1221 Broadway, Oakland 



Special Demonstration for the 

DEAF 

Beginning Monday, January 
Third to Eighth, a factory 
representative will demonstrate 
and fully explain the most 
wonderful of all hearing devices 

The Little Gem 
Ear Phone 

Awarded Highest Award 

P. P. I. E. 



EMIL STEINEGGER 

TEACHER PIANOFORTE (277H YEAR) 

<10th year Hitchcock Academy, San Rafael) 

Piano, technique, harmony, thoroughbass, improvisation, form. 

The genuine Leschetitzky system of technical development. 

ADORESS 2315 BANCROFT WAV. BERKELEY 

■ 



Dewar Scotch Whisky 

Awarded Gold Medal 

At Panama-Pacific International Expcsition 
San Francisco 




Sherwood & Sherwood 

Pacific Coast Agent, 
San Franciico Lo» Angelet 

For Sale fry the trade 



Diego 



12 



San Francisco News Letter 



January 1, 1916 



CALIFORNIA'S MANUFACTURING CONCERNS 
THREATENED. 

The salvation of California's manufacturing interests is de- 
pendent upon the preservation of California's oil industry, ac- 
cording to Herbert Fleishhacker, president of the Anglo and 
London Paris Bank. "The public, or a considerable portion of 
the public, seems to be of the opinion that the parties most 
deeply concerned in the government's attempt to take over 
35,000 acres of developed lands in the California Midway oil 
district are the oil producers and the Federal Government. That 
is a mistake. The party vitally concerned is the California 
public, the manufacturer, the tax-payer, wage earner, merchant, 
the house wife who uses gas for cooking fuel. 

"If the agents of the government succeed in the program 
which means the elimination of the independent producer and 
the virtual destruction of the California oil industry, the tre- 
mendous losses suffered by citizens who developed that indus- 
try will be insignificant in comparison with the losses suffered 
by the general public. 

"Prior to the discovery and development of the oil industry, 
manufacturing, as anything more than a negligible quantity, 
was impossible in California. The excessive cost of coal fuel, 
coupled with the necessarily greater cost of transportation and 
labor, put a handicap on the Californian which effectually 
barred him from competition even in his own State with the 
Eastern manufacturer. 

"Then in response to the Federal government's invitation, 
California citizens put courage and money into oil lands. They 
developed a fuel so cheap that the California manufacturer 
could save enough from coal prices to equalize the labor and 
transportation cost handicap. They put the California factory 
and the California manufactured product on the map. 

"California oil has builded California communities and made 
wages for thousands of men and women. When gas was made 
from coal the price per thousand feet was around $1.50. With 
the advent of California oil, gas prices went down steadily. In 
many places the rate is 75 cents, and gas is now the cooking fuel 
throughout the State. The government's activities have within 
sixty days resulted in an oil production one million barrels 
short of the actual sales in California, and a consequent in- 
crease of from ten to twenty-five per cent in the price of fuel 
oil. 

"Now, if the government succeeds in its program to seize and 
stop approximately 30 per cent of the oil production in this 
State, prices must inevitably soar to a plane that will make 
manufacturing in California impossible." 



PRESIDENT LILIENTHAL'S SPECIAL XMAS GREETING 

President Jesse W. Lilienthal of the United Railroads, with 
characteristic kindness, took occasion of the holiday season to 
send a general message of greeting and good cheer to all the 
employees of the company: 

"I wish that it were practicable for me to pass right down the 
line and shake each one of you and your wives and children by 
the hand and assure you how sincerely I hope that the coming 
year may bring to you all good health, steady employment and 
freedom from care. The company is going through a very try- 
ing period. Its earnings are falling off — its taxes have been in- 
creased — there is no lessening in the competition of the jitney 
and the municipal lines — there is very little abatement in the 
hostility of the public — and yet we are as concerned as ever to 
do everything in our power for your physical and material wel- 
fare. I do not hesitate to say that you deserve the best from 
the company of which it is capable. With so few exception that 
they do not need to be mentioned, the unusual burdens put upon 
you during the year just closing, due to the great amount of 
strangers in the city visiting the Exposition, and the attendant 
congestion of travel, have shown you to be as loyal, intelligent 
and industrious a lot of men as are employed elsewhere in the 
world. You are entitled to this tribute. We are happy to pay 
it. With this thought in my mind, and because I look upon you 
all as my brothers and fellow-workers, you will understand how 
sincere and cordial are my wishes to you all and to those who 
belong to you for the coming year. May it realize for you your 
fondest hopes, and, at all events, bring you good cheer and hap- 
piness and may it bring us all closer together." 



SAM LAID DOWN HIS HAND. 

Since the death of Frank Unger some good stories are float- 
ing about the clubs regarding some of his early madcap es- 
capades. The following was related at the Bohemian Club the 
other evening : 

Nearly forty years ago, Frank and Clay Green were attend- 
ing a dance somewhere up the country in Solano County. The 
hop took place at a rural hotel where Sam Davis, the Nevada 
newspaperman, happened to be stopping. Sam was not a guest 
at the dance, and the merry-making kept him awake most of 
the night. 

About four in the morning, after the hop had spent its mo- 
mentum, Green and Unger told the crowd in the bar room that 
they were going up-stairs to make Sam Davis vacate his room. 

The idea took with the gathering, and in a few moments the 
two worthies were at Sam's bedside, demanding that he get up, 
dress himself and vacate the room all inside of two minutes, or 
be thrown out bodily. Davis remarked that their hand would 
have to hold over his before he complied with their some- 
what peremptory request. 

"What do you hold?" demanded Unger. 

"Six high," was the reply, as Sam, after a sidewinding mo- 
tion toward his pillow, stuck a gun about a foot long under 
Unger's nose. 

"We pass-out," was Unger's bland reply, as the two bowed 
themselves through the door and disappeared. 

When the two got downstairs and recounted their adventure 
there was considerable hilarity at their expense. 

Suddenly Unger pitched twenty dollars on the bar, and of- 
fered to bet that he could go upstairs and make Davis lay down 
his hand. The bet at this stage seemed a pick-up, and the 
money was promptly covered. At once Unger ordered the bar- 
keeper to mix twenty cocktails, and when they were ready, 
Unger loaded them on a tray and again made a raid on the room 
of the Nevada journalist. 

When he and Green came in, Green bore a lighted candle and 
Unger the cocktails. 

"Does a tray full count here?" was the query. 

Davis took a quick survey of the contents of the tray and 
replied : "It certainly does." 

"Do you lay down your hand, Mr. Davis?" 

Davis, reaching for his gun. pitched over in the corner of the 
room, and a moment later the three men were drinking each 
other's health. 

When the landlord visited the room about noon the glasses 
were empty and the three men were snoring together in the 
same bed. 



Numberless are the stories told of George Washington. 

Upon one occasion, while the American army was in camp, 
Washington heard that the colored sentries were not altogether 
reliable. He determined to test the matter for himself. One 
night, therefore, when the password was "Cambridge," the 
General went out and walked up to a colored sentry. "Who 
goes there?" cried the sentinel. "A friend," was the reply. 
"Advance, friend, and give the countersign." "Roxburgh," said 
Washington. "No, sah," replied the soldier. "Medford," said 
Washington. "No, sar.," was the response. "Charleston," said 
Washington. The sentry lost patience. "I tell you, Massa 
Washington," he said emphatically, "no man can go by here 
without he say Cambridge." — Exchange. 




KumcKrua 




MELLOW AS MOONLIGHT 

CASCADE 

For your HI-BALL today 

The finest, purest and mellowest whisky that 
brains and money can produce, cost to you no 
more than inferior grades; so why not ask for 
and insist on getting CASCADE. 
Instead of saying whisky, just say CASCADE, 
you will enjoy it and feel much better. 

Special enjoyable drink recipes for the asking by writing 
J. H. Norton, care San Francisco News Letter 



14 



San Francisco News Letter 



January 1, 1916 



FADS AND FASHIONS 



Just as the tinkling of sleighbells delighted the hearts of 
the children and grown-ups of yesterday, so are we of to-day 
enraptured with the thought of winter, when tiny coasters may 
cnce more be brought into use, and the snow king zealously 
guards his domain — mountains and streams in glittering snow- 
clad loveliness. 

For these days of sleighing and skating, not forgetting the 
gorgeous wintry mornings when a brisk walk over frozen paths 
brings a glow to our cheeks and brightness to our eyes, clothes 
must play as important a part as for any other occasion. 

Attractive Fur Sets. 

Fashion decreed at the beginning of the season that fur was 
to be popular, and old Father Winter has approved the notion 
by sending us a brisk, crisp winter that makes the touch of fur. 
no matter how small or how large, quite consistent. 

In muffs and neckpieces, there is wide choice both as to mod- 
els and materials. It is no longer considered "home-made" to 
carry a muff of velvet, heavy silk or velours, with just a band 
or two of fur, by way of trimming, or for that matter no fur 
at all. These sets are often made to match coat or suit; one 
especially pretty set worn recently with a tailored suit of dark 
brown duvetyn, was of silk plush in the same tone as the suit, 
trimmed with strips of beaver to match the trimming on the 
suit. The muff was made in the popular melon shape, the 
plush being shirred to a very small opening at the hand, and 
banded with a two-inch strip of beaver. A broad Puritan collar 
of the plush completed the set, and a small hat, with a band 
of the plush around the edge and a beaver ball on the tip-top 
of the crown, was a chic accompaniment. This set was to be 
worn with the suit and also with a heavy, belted and pocketed 
top-coat of dark green velours, intended for sleighing, motoring 
and like purposes, when warmth was necessary as well as be- 
comingness. 

Another pretty set of close-haired fur, made from an old 
seal coat, had a barrel muff and the regulation throw-scarf. 
This set was completed by a long tasseled cap made of the 
same material as the loose 
box-coat, which was of dark 
green duvetyn, also banded 
and cuffed with seal. Gold 
cord, silver and gold lace 
is used for the more dressy 
muffs and neckpieces, and 
oftentimes there is a metal 
or velvet rose as an attrac- 
tive bit of color. 



Popular Tam-o'-Shanter 

With the coming of the 
out-of-door spirit there has 
come a demand for com- 
fortable headgear; not the 
freakish hats and caps that 
were introduced when the 
motoring fad came in, so 
hideous and unbecoming, 
but chic, little caps and 
tams made up in sweater 
cloth, lamb's wool, the ma- 
terial of the coat or suit, or 
knitted to match sweater or 
scarf. These caps are ex- 
tremely youthful and chic, 
easily made, and the height 
of comfort. 

Sets of cap, scarf and 
sports' coat, or sweater, are 
used for skating, cross- 
country walking, and mo- 
toring. One especially 
prettv cap with scarf or 
muffler attached, is being 
made up in chiffon for sum- 





Barrel Muff and Throw-Scarf 
of Seal. 



nevertheless, quite practical- 
and hilly roads. 



mer motoring use; the idea 
is wonderfully practical, as 
the full, gathered scarf end 
may be brought over the 
head and face, veil-fashion, 
protecting the complexion 
and eyes very efficiently. 

Leather is being used for 
these sets quite extensively 
too; a fur trimmed set of 
dull red Russian leather, 
trimmed with sable and 
combined with a short tab- 
ended scarf, also trimmed 
with sable, is unusually 
smart and becoming. These 
leather sets may be made at 
home of suede, or a soft kid. 
They are practical for many 
purposes as they are not in- 
jured by dust, rain or snow. 

There are some attractive 
velveteen and velvet sets, 
also, trimmed with a vivid- 
ly contrasting color. 

The Utility Walking-Stick. 



One of the novelties fol- 
lowing the popularity of 
walking, skating and gen- 
eral out of door winter 
sports is the walking stick 
with a soft silken or velvet 
bag attached for handker- 
chiefs, powder puff and 
other articles necessary to 
Milady's beauty and com- 
fort. Although somewhat 
extreme, these sticks are, 
especially for mountain climbs 



"Well, Tom, what d'ye think of this prohibition busi- 
ness?" "We ought to do like France and Russia." "You're 
givin' it all up, then?' "No; France is giving up absent and 
Russia's giving up vodka. So I'm not going to touch absent or 
vodka till peace comes. Give me beer." — Exchange. 



Bank Cashier — This check, madam, isn't filled in. 

Madam — Isn't what? Bank Cashier — It has your husband's 
named to it, but it does not state how much money you want. 
Madam— Oh, is that all? Well, I'll take all there is.— New 
York Sun. 



Laundry Proprietor (showing visitor the plant) — This 

is the mangle room for all the clothes. Visitor (sarcastic) — Ah, 
that explains it. Some of the shirts that come back look as if 
they were sent through half a dozen times. — New York Sun. 



Melon Muff and Puritan Collar 
of Plush. 




Fashion's 
'Requirements 

Gives that pearly 
white complexion 
so much desired 
by the Women of 
Fashion. 

Gouraud's 

Oriental Cream 

We will send a complexion 
chamois and book of Powder 

' leaves for 15c. to cover cost 
of mailing and wrapping. 

At Druggists and Department Stores 

FF.RD. T. HOPKINS ft S n N 

37 Great Jones SI. New York City 



January 1, 1916 



and California Advertiser 



15 



The Background of the War Zone 

Among the interesting documents in the old Bohemian city 
Saaz, on the Eger River, is a picture showing an attack on the 
fortress Glatz, in Silesia, in which war automobiles were used. 
The mechanically driven cars were flat vehicles, protected by 
huge shields in front, in which the soldiers turned large cranks, 
the rotary motion of which was transferred to cog-wheels and 
to the road wheels. These 15th century "chauffeurs" got a 
speed of four miles an hour out of the armored cars. 



John Hay, Secretary of State in the McKinley regime, re- 
counts in his reminiscences of the Boxer rebellion in China 
that the German Emperor, whose minister, Ketteler, had been 
shot in Peking, sent out a punitive expedition under Count Wal- 
dersee, bidding his soldiers to comport themselves so like Huns 
that for a thousand years to come no Chinese would dare to 
look a German in the face. 



Between twenty and thirty Peers have lost their direct heirs 
in the war. The Vice-Chancellor of Cambridge says the Uni- 
versity has shrunk to less than one-third of its former numbers. 
Of Cambridge men not less than 10,000 are fighting or prepar- 
ing to fight for the defense of their country; that some 700 have 
been wounded; that over 300 have won distinctions in the field. 
We know, too, that of the whole number between 2,000 and 
3,000 would in the ordinary course still be living and studying 
among us. Four hundred and seventy Cambridge men have 
fallen; a hundred and fifty of them, at least, should have been 
undergraduates still. 

* * * 

It will be interesting to learn when the war is over how the 
British submarines managed to break through the narrow 
straits leading from the North Sea into the Baltic. That they 
have done so, probably in considerable numbers, is shown by 
their great activity against the contraband trade between Scan- 
dinavia and the German Baltic ports. Apparently the fleet has 
recently been augmented by at least two flotillas of submarines; 
for according to a despatch from Copenhagen, a flotilla of de- 
stroyers headed by a light cruiser of the "Undaunted" type 
convoyed the submarines to the entrance of the Cattegat, at 
the Northern-most point of the Jutland coast. 



INTERESTING ART EXHIBIT. 

Interesting to the general public, as well as to artists and 
cartoonists, is the exhibition now being given at Best's Art 
School, 1625 California street. This display is of works by the 
pupils at this school, which has graduated many men and wo- 
men who have become famous during the last few years, sev- 
eral now carrying on their art work abroad. 

The walls of the studio are covered with drawings, illustra- 
tions and posters, pen and ink, charcoal, water color, wash 
drawing are all represented in the display, also clever cartoons 
and caricatures of the students, all showing talent and tech- 
nique of a high order. 

There are on view at the exhibition several canvasses by 
Best, with the Berkeley hills as the subject. 

Best's school originated several years ago, when a group of 
newspaper artists, who have since become famous, formed a 
class lor the study of art in the studio of Best. Among them 
were Maynard Dixon, Gordon Ross, J. A. Cahill, Theo. Lang- 
guth, G. W. Fischer and others. The mode of study was based 
on actual experience of these artists with the object of produc- 
ing results in the shortest time. 

Pupils work under the direct supervision of the teacher, re- 
ceiving advice and helpful suggestions. The work is gone over 
each day, the instruction is made personal, and the taler.t of the 
pupil is developed in a way that makes his work individual. 

In Best's school the pupils commence drawing from the model 
at once, and do not spend from six to twelve months drawing 
from casts and still life. Best is known in the East, as well as 
on the Pacific Coast as a landscape painter and illustrator, and 
Mrs. Alice Best has a wide reputation as a painter of portraits, 
designer and poster artist both here and abroad. 



"Say, Johnsing," commended Rastus, looking up from 

his paper, "it says heah dat in Sumatra a man kin buy a wife 
foh foah dollars." "Foah dollars!" gasped Johnsing. "Ef a 
nigger's got foah dollars he don't need no wife." — Dallas News. 



A FUR for HER 
for NEW YEAR 

If Gassner's label is 
inside, She will know 

it is RIGHT. 

LOUIS GASSNER 

MANUFACTURING FURRIER 

112-114 GEARY ST. SAN FRANCISCO 



STYLE AND FIT 

Area man's first consideration when he is about 
to buy a suit. Price is the next. We have studied 
both very closely and we are prepared to make a 
first-class stylish suit to order at cash prices, on 
installments, weekly or monthly. 

C. H. NEUHAUS, Merchant Tailor 

787 MARKET STREET, Upstairs 



Los Angeles 



Pasadena 



Oakland 




PHOTOGRAPHS * 

41 QRANT AVENUE 

San Jose Sacramento San Francisco 



Noreltie* for "Welcoming"" and 
"Bon Voyage" Packages 



Flowers Delirered to Any Part of 
the World 



SEND YOUR HOSTESS A DISTINCTIVE BOX OF FLOWERS 

FROM JOSEPH'S FLORISTS 

GRANT AVENUE, NEAR SUTTER STREET 



Phone Kearny 2842 

Cosgrove's Hair Store 



E«»MhhffH 20 Ya 

239 Powell Street 

San Francisco 



16 



San Francisco News Letter 



January 1, 1916 



v.r , i' i f i iT. i • i '. ; "<V . , ; i i f ii fr -Hftrty i ....... i, ,i U tl& i fi 





sochl-pe 




ENGAGEMENTS 
CLTFT-CAMPBELL. — Mrs. William Clift announces the engagement of 
her daughter. Miss Jean Bawden Clift. to Dr. Howard Campbell, son 
of Dr. and Mrs. Edgar R. Campbell, of Berkeley. Dr. Howard Camp- 
bell is one of the leading physicians of Santa Barbara, where he will 
take his bride to reside. Mrs. Clift and her daughter resided at the 
Clift Hotel, of which they are part owners. No definite plans 
yet been made for the wedding. 

WEDDING ANNOUNCEMENTS. 
HARRISON-LA WSON.— Miss Theresa Harrison has chosen February 14th, 
as the date )f her marriage to Andrew Werner Lawson. It v 
solemnize3 in the evening at the home of the bride, on Washington 
street. Mrs. Melvin Pfaff will be her sister's matron of honor, and 
only attendant Only relatives and close friends will witness the 
ceremony and take part in the reception that will follow. 

WEDDINGS. 

ALEXANl 'KR-KAl'FMAX.— The wedding of Mrs. C. O. Alexander and 
Mr. H. I.,. Kaufman took place Thursday afternoon at 4 o'clock at the 
home in Burlingame of Mrs. Alexander's brother-in-law and sister. Mr. 
and Mrs. Mountford S. Wilson. After the ceremony the bride and 
groom went south an their wedding trip. They will reside in Hemet 
Riverside county. 

BASSETT-CLALK.— Miss Amy Bassett and Robert E. Clark were mar- 
evening at Grace Episcopal Church. The Reverend 
Wilbur J. Gresham read the ritual. Mrs. Harvey E. Bassett was the 
bride's only attendant. A. W. Follansbee was best man. Following 
the ceremony there was a reception at the Harvey Bassett home on 
Union street. Mr. and Mrs. Clark will enjoy their honeymoon in the 
East, returning to San Francisco about March 1st. and sailing for 
Manila a month later. 

FRIEDMAN-STEIN. — Notable among the brilliant weddings of the win- 
ter season was the marriage of Miss Lillian Friedman and Abraham 
Cass Stein. The nuptials were solemnized in the ballroom of the 
Palace Hotel Tuesday evening at 7 o'clock. Immediately after the 
ceremony an elaborate dinner was served in the rose room of the 
Palace. After the honeymoon the young couple will make their home 
in Pittsburg, where the bridegroom is a prominent business and club 
man. 

SLY-HOI.T. — The marriage of Lieutenant Ralph Waldo Holt and Miss 
Fara Sly of Fairfax, Mo., look place on the afternoon of December 
2d, at the home of the bride's parents. Colonel and Mrs. Oscar Sly, at 
Fairfax, Mo. The wedding is a culmination of a school day romance. 
Lieutenant Holt and his bride arrived in San Francisco Friday, and 
will sojourn at the St. Francis Hotel. 

TAYLOR-DODGE. — Mrs. Franklin dishing Taylor announces the mar- 
riage of her daughter. Margaret, to Captain Julian Lee Dodge, U. S. 
A., son of Mr. and Mrs. Lemuel Pomeroy Dodge, of San Francisco, on 
Saturday. December 25th. Rev. Norman Hut ton officiated at the 
ceremony, which took place at the residence of Mr. and Mrs. Louis 
Sherman Taylor, 1111 North Stale street, according to a Chicago des- 
patch. 

LUNCHEONS. 

BRYAN. — With a table decoration that combined maidenhair ferns with 
red and white tulle, one of the delightful luncheons of the season was 
given yesterday by Miss Linda Bryan at her home on Vallejo street. 
The complimented guest was Miss Marion Stovel. 

HOOKER. — Mr. and Mis. Osgood Hookei were hosts at an informal lunch- 
eon Christmas dajj at their home in Burlingame, when they enter- 
tained a group of relatives. 

JOHNSON. — Miss Helen Johnson will be a luncheon hostess Monday after- 
noon. Tt will be given at her home on California street, and Miss 
Marion Stovel will be the complimented guest. 

Kl.AMP. — A luncheon party at the St. Francis was the enjoyable func- 
tion at which Mrs. Frederick Klamp of Honolulu presided Thursday. 
It was in the nature of a farewell, as she is leaving shortly for an 
extended stay in the southern part of the State. 

MARTIN. — Mrs. Eleanor Martin will entertain all the members of her 
large family at a luncheon on New Year's Day, and later in the 
afternoon will be at home to her friends. 

STONE. — An informal buffet luncheon was enjoyed by more than a score 
of the relatives and friends nf Miss Kate Stone and Miss Dorothy 
Baker on the afternoon of Christmas day. 

DINNERS. 

HOPKINS. — Mr. and Mrs. Samuel Hopkins were hosts at a handsomely 
appointed dinner Saturday evening, seating their guests about a 
table decorated with Christmas gi eens and poinsettias. 

With Miss Elena Eyre as the guest nf honor, Mr .and Mrs. 

Frederick Moody entertain* 1 at d lay evening at the Fair- 

mont, where their guests took part in the Tuesday evening dinner 
dance. 
IRWIN.— Mrs. Willi mi G. Irwin gave an elaborate dinner Friday evening 
at her home In Washington street preceding her ball. About twenty- 
four guests were invited to the dinner. 



IACKUNG. — Mr. and Mrs. Daniel C. Jackling entertained all day Sunday 
and at dinner Sunday night on board their yacht, the Cyprus. With 
but one or two exceptions the guests were members of the r 
p Lrty, which has met for the last few nights at a succession of holiday 
reunions. 

K'l.IXK. — Little Miss Elinor Klink complimented some of her friends at 
a dinner given Wednesday evening at the home of her parents. Mr. 
and Mrs. William Klink, on Fillmore street. They attended the Junior 
dame at the California Hall after the dinner. 

RRILL. — The home of Mrs. John E. Merrill in Palo Alto was the scene 
of a merry gathering on Christmas eve, when members of her family 
and others enjoyed her hospitality at dinner. 
!p 'MAS. — A delightful dinner party of Christmas day was that at which 
Mr. and Mrs. William Thomas wore hosts at the Fairmont Hotel. 

WHEELER.— Miss Jean Wheeler's home on Washington street will be 
the setting for a dinner on Friday evening. January 2Sth. After din- 
ner the party will attend the dance to be given by the Gayety Club 
at the home of Mr. and Mrs. C. O. G. Miller. 

TEAS. 
BAKER. — An Informal tea was enjoyed by a coterie of the friends of Miss 

Mai ion Baker Sunday afternoon, at her apartment on California 

street. Mrs. Wakefield Bakf-r received with her daughter. 
NERNEY. — Mrs. Stephen N< rn.-y entertained informally at a small tea 

at her home Wednesday afternoon, having some of the engaged girls 

in to see her new home. 
SHEA. — Mrs. William Shea greeted many of her friends Wednesday at a 

tea at her mother's home. Mrs. Shea is spending the winter here while 

Lieutenant Shea is away on service. 

THEATRE PARTIES. 
DONOHOE. — Mr. and Mrs. Joseph A. Donohoe. Jr.. chaperoned a jolly 

party of young people Wednesday evening at a theatre party at the 

Orpheum. 
SIIIPP. — Mrs. Earl Shlpp gave a theatre and supper party Wednesday 

night to compliment her cousin. Miss Katherine MacAdam. After the 

play, the party enjoyed an hour or so of dancing at the St. Francis. 

DANCES. 
GAYETY CLUB. — The handsome home of Miss Leslie Miller on Pacific 

avenue will be the setting for the dance of the Gayety Club, which In 

scheduled to take place this year on January 28th. 
KLINK.— Mr. and Mrs. William Klink will entertain a party of friends 

at the Palace Hotel. Friday evening, when with their guests they will 

take part in the supper dance that is being given for the benefit of 

the Infants* Shelter. 

PARTIES. 

HALE. — A number of the friends of Mr. and Mrs. Prentiss Cobb Hale will 
litality at an informal eggnog party on New i 
Miss Linda Bryan will assist them In welcoming the gU€ 

HUNTER. — Colonel and Mrs. Alfred Hunter will entertain at an eggnog 
party to be given to-day. New Year's day, at their home at Fort 
Scott. Many will go out from the city to supplement the list of the 
army officers and their wives who are stationed at Fort Scott, and 
who will be among the guests of that afternoon. 

LENT.— Mrs. Elugene Lent gave a pretty children's party Tuesday, having 
between forty and fifty of the young friends of her daughter. Miss 
Ruth. There was a big Christmas tree, about which the children 
danced, and several pretty dancing figures directed by Mrs. Fanny 
Htnman. 

DE YOUNG. — A children's party was given at the M. H. de Young home 
for the little friends of Patricia and C<>nsue!o Tobin and Charles The- 
rlot. 



THE HOTEL PLAZA 

overlooking the beautiful Plaza of Union 

Square, the Hotel of refinement and service, 

is offering special rates to permanent guests. 

Hotel Plaza Company 



January 1, 1916 



and California Advertiser 



17 



DE YOUNG.— Mr. and Mrs. M. H. de Young will be at home to their 

friends on Now Yea] i A dance for those who like that pastime 

rest will provide diversion until the momentous 

hour when the to.ist to 1010 will he drunk, and all of the guests alt 

down to supper. 

CARDS. 
BROWN. — Mi** Elizabeth Brown entertained at an informal card party 

Thursday afternoon, half; •* dozen guests assembling at her apartment 

■ u, pacific 
FARNSWORTH.— Mrs. E. P. Farnsworth presided at a bridge party Fri- 

day afternoon at her home in Washington street. The guest of honor 

was Mis. E. F. Dickins. wife of Captain Dickins of the United States 

Coast Survey. 

ARRIVALS. 
BRECKENFELDT. — Miss Meta Breckenfeldt lias gone to New York, where 

•he will spend the remainder of the winter visiting relatives and 

friends. 
HUNTINGTON. — Mrs. Mary Huntington and Miss Marion Huntington, 

who have been enjoying a motor trip through Fresno County, returned 

Thursday afternoon to their home on Maple street. 
MAY. — Mr. Henry May has arrived from the Orient and is visiting his 

cousin. Mrs. Wm. Babcoek, at her home in San Rafael. 
PAGE. — Captain John M. Page. Coast Artillery Corps, arrived Tuesday 

from Fort Rosecrans. and was admitted to Letterman Hospital for 

treatment. 
WALLACE. — Mrs. Ryland B. Wallaee returned last Friday from Los Gatos. 

where she has been visiting tor several weeks. 

DEPARTURES. 
LOWE. — Mr. and Mrs. Edward Lowe, Jr.. accompanied by their infant son, 

have gone to Grand Rapids, Mich., where they will spend several weeks 

visiting Mr. Lowe's parents. 
WALLER. — Miss Evelyn Waller and her father, C. W. Waller, left on 

Friday afternoon, December 19th, for New York. 

INTIMATIONS 

BAIN. — Mr. and Mrs. Ferdinand Bain will arrive shortly from New York, 
and will go directly to their home in Santa Barbara, where they will 
spend the remainder of the winter. 

BENDEli. — Lieutenant and Mrs. C. Stoekmar Bendel. who have been en- 
joying their honeymoon in Honolulu, arrived in San Francisco on the 
Lurline Tuesday morning. 

BODWELXi. — Miss Inncs Bodwell, who came down from Victoria, B. C. 
to visit Miss Leslie Miller, will spend the next ten days in Burlingame 
as the guest of Miss Helen Garritt. 

FOLOER. — Mr. and Mrs. Ernest Folger are planning an extended visit in 
the Hast, and will leave about the middle of January. They will 
divide their time between New York rind Pittsburg. 

GAN'I'Z.— Lieutenant and Mrs. Henry Gantz are settled In an atraetlve 
home at Fort Sam llueston, Texas, where they will be stationed for 
the next two years. 

GRAVES. — Mrs. Walker Coleman Graves will leave February 1st for New- 
York for an indefinite stay. Later In the spring Mrs. Graves will go 
to Cuba and travel as far Into the Interior as Is compatible with 
com I'm t. 

hays.— Mr. ami Mis John Coffee Hays. Mrs. John McMulUn ami Miss 
Bi .- 1. i ,i .mi made up a pal ty thai - n I n 

HEGER. — Mrs. Robert Haynes ol Loa Ingelo I I riding the fortnight as 

m • i ,,r Mi. .iini Mrs i !. Hogi Chi ' home 

HUM, mally t" thi i' frli nda on Ni « real 

iiku iii'- aii ami Mis Dlxwell Hewitt, wl turned last week from an 

.,, lovable - the Bast, « 111 pass M i 

HOP] INS Mr- Charlei H Hop* ' i has been In New York for 

, returned and is at tin' Fairmont for a short time 

... 
JEFFERSON Mr, and Mrs. John P. Jefferson, who 
week In Montei tto, are spi ndlng 

S aii I'm the Orlenl In a '••■'■ days, to be gone six or sight months. 
KARNS. Captain Frank D. (Cams, r. s. N. and Mis Karns will keep 
, n.,1 , Saturday at tholr home at Vallejo In observance of New 

, , ii. [gland and Vallejo and a few friends 

town Will he the quests. 
i.iiWKY Mi turned to her home In Sacramento, 

end with Mr. and Mrs. 
Hi, I : aue. 

McintOSH Mr. and Mrs, Charles K. Mcintosh h ivs closed their country 
home inn Woo ' *•»> 'he Kittle home on B 

st ,.,.,, t a,,,! winter months. 

Nickel and Miss Ruth Zelle will leave - 
II an indefinite visit Miss Zelle will spend K 
will visit Mr. and Mrs. II. P 
, , ,-, , N . ,r. who is spending the holidays at Bakers- 

William Tevis. will return to the Fairmont the 

first of ne\t v 
PAINTER Mis r later and her little son Terry are spending 

t the home of Pr. and Mrs. S r 
PARK ] 1 Hammond 

the holidays at Norfolk, Virginia, where Lieutenant Parker's ship Is 
■ ned. 

pu.i.sr.ri'.Y Their San Francisco friends win be pit >n that 

r.llsbury will soon be transferred to Cali- 
- the next three | 

■nierbllt. who hav, 

I be In San 
their home. They 
nth. 

- 

at their residence 

on Washington street. 



THE LAND OF LARGE FAMILIES. 

In his article on the winter life of the French Canadians in 
Harper's for November, Howard E. Smith tells of the extraordi- 
narily large families of these simple folk. 

"Soon the twilight grew to night, and the large lamp on the 
table cast its orange glow over the room, and the long table 
filled with steaming dishes. 

" 'You have a large family, madame,' I remarked, as they 
gathered about the table. 

" 'Oui, monsieur, we are sixteen. It is a good gift to le bon 
Dieu, nest-ce pas?" she said, turning toward the cure. 

" 'C'est vrai, mon enfant. It is. There is no better gift than 
that of another child to His kingdom.' 

"I could not but remember that the law also had encouraged 
large families by passing a bill at Quebec giving ten acres of 
land to any family having, from that time forth, twelve or more 
children, and how in two years the law was repealed because 
the demand on those ten-acre lots was in excess of the supply." 



A man walked into a grocer's shop and handed to the as- 
sistant a paper containing some white powder. "I say," he said, 
"what do you think that is? Just taste it and tell me your opin- 
ion." The grocer touched it with his tongue. "Well, I should 
say that was soda." "That's what I said; but by wife said it 
was rat poison. You might try it again and make sure." 



Hotel St. Francis Announces the 

Club Room Special 

A Busy Man's Luncheon 

Beginning January 10, 1916 

50 Cents 
Service From 11:30 to 2:00 



DIVIDEND NOTICE. 
Italian- American Bank. 
Member of the Associated Savings Banks of San Francisco. 
For the half year endli *r 31. 1915, a dividend haa been <ie- 

■ r cenl per 
■ 
will be added to tli.- principal 

■ 
Interest from January l. 1916, 

A. S i President 

tbeasl con 

DIVIDEND NOTICE 

The Hibemla Savings and Loan Society. 

Member of the Associated Savings Banks of San Francisco. 

For 1 1 ■ ■ 
:U the I i '"» ond 

I to de- 
January 1. 1916. l 1". 1916 »il 

■ 

Office— Con. or Market ' '><] Jones street! 

DIVIDEND NOTICE. 

French-American Bank of Savings (Savings Department.) 

Member of the Associated Savings Banks of San Francisco. 

For t : 

will earn Ii 
ftom J 



ALI.KT. President. 



Office — 108 Sutter 



DIVIDEND NOTICE. 
Mutual Savinqs Bank of San Francisco. 
Member of the Associated Savings Banks of San 

For tl 
at the i 



an Francisco. 
d has t 

terest as the principal from J 






■ Third 



DIVIDEND NOTICE. 

Union Trust Company of San Francisco. 

Member of the Associated Savings Banks of San Francisco. 

For 

y 

will h- • -" ,ror 

ry 1. l.U. H 

Office— Market and O - iue- 



18 



San Francisco News Letter 



January 1, 1916 






LF1NANCIAU 



The year is ending under con- 
Confidence in the Future, ditions which suggest that the 

coming twelve months will be 
an exceptionally interesting period in the financial history of 
the United States. The public is evincing its confidence in the 
future by purchasing more securities than it has bought at this 
season in many years, and the country's bank position is so 
strong as to make possible an expansion of world-trade upon 
a scale never before attempted by American business men. 
Some $18,000,000 of railroad and industrial bonds mature this 
month, and nearly $150,000,000 in December dividend and in- 
terest payments is being disbursed. The January disburse- 
ments — for dividends and interest — will reach about $230,000,- 
000, and most of this fund will probably be reinvested. There 
is an encouraging increase in the volume of retail trade noted 
at various commercial centers. There are very few idle men 
in the country to-day, and relatively few idle cars, in contrast 
with the conditions which existed a year ago. It is stated 
that fifty times the freight room available on the trans-Atlantic 
liners could be employed to good advantage were it possible to 
increase shipping facilities to that extent. As it is railroad 
traffic is heavily congested at seaport points, and it is not easy 
to see how the situation can be immediately relieved. Bank 
clearings for November were 25 per cent above the November 
figures of 1912, which was the previous high record for that 
month. For the cities outside New York City the total was the 
largest ever reported. It is significant that there seems to be 
nowhere a boom in business; just a sustained and healthy re- 
covery. The results of the crop year now closing in California 
have been very satisfactory. The demand for our agricultural 
and horticultural products has been and continues to be excel- 
lent. And this applies practically to all our products, canned 
fruits, dried fruits, including prunes and raisins, beans and 
barley. The salmon pack, especially the higher grades, is be- 
ing rapidly marketed. All the shipyards on the coast are work- 
ing up to capacity. 



The government's final report shows the harvest to be 

the largest and most profitable on record. Our agricultural out- 
put for the year is valued at $9,873,000,000, or $83,000,000 in 
excess of the bumper year. The farmer classes of the United 
States are enjoying greater prosperity than ever. Even in the 
South, where there was some difficulty owing to the embargo 
on cotton, there is no real complaint, because cotton has al- 
most doubled in price, thus offsetting the small crop and dimin- 
ished exports. Trade reports from all parts of the interior, but 
especially from the West, are exceedingly encouraging, and 
many distributors in that section are confident of at least six 
months of good business. 



According to the latest trade returns our merchandise 

exports this calendar year will exceed imports by nearly 
$2,000,000,000. This amount has been almost completely off- 
set in various ways — by good imports of about $400,000,000, 
by security imports of not less than $500,000,000, or probably 
more, by foreign loans and credits of $700,000,000 or more, to 
which must be added various remittances for dividends and 
interest freights, commissions, etc. Meanwhile, our exports to 
South America, China an other neutrals actually show a de- 
crease. 



Exports from San Francisco for the eleven months end- 
ing November 30th reached $74,229,421, an increase of $16,- 
348,112 over the corresponding period of last year, according to 
figures made public by customs officials. November, 1915, 
showed a decrease in exports of $1,006,671 compared with the 
same month of 1914. This decrease is attributed by shippers 
to the Panama Canal slide. Europe was San Francisco's best 
customer during the eleven month period, with the Orient a 
close second. 



The Railroad Commission has granted authority to the 

Great Western Power Company of California to issue $27,- 
498,600 par value of common capital stock; $5,263,200 par value 
of 7 per cent preferred stock, and $5,000,000 face value ten- 
year 6 per cent convertible gold debentures for the purpose of 
acquiring the stock of the Great Western Power Company and 
to provide funds for extensions and improvements. 



After January 1st, all receipts of the San Francisco Cus- 
tom House and the Internal Revenue Service, including North- 
ern California and Nevada, will be deposited with the Federal 
Reserve Bank in this city. This will deprive local banks of 
Federal deposits of some $16,000,000 annually. 



The net profits of Tonopah Mining Company for No- 
vember were $92,800, and for Belmont $64,500. For the week 
ending December 18th, the Tonopah camp produced 9,716 tons 
of ore, of an estimated value of $200,848. 



A special New Year's dinner will be served at Galindo's 

famous Vienna Cafe, 971 O'Farrell street, near Powell street, 
which will be decorated with all the fantastic merry-making 
and frolicsome scenes that have made San Francisco famous 
for this annual celebration. Manager Galindo will be at hand 
as usual to direct the merriment and throw confetti at Princess 
Jollity till the clock strikes 12. After the stroke of that hour 
the house will very likely belong to the joyous guests. If there 
is any specialty you want done to make the evening a whirl 
of joy to yourselves and those present, make it known to Mana- 
ger Galindo, and he will likely help you out in any fantastic 
design that will prove popular and entertaining. 



Chuggerton — How's your chauffeur? Carr— Had to fire 

him; he used to be a motorman. Chuggerton — Too reckless, 
eh? Carr — Reckless, nothing! Why, I couldn't break him of 
the habit of slowing up at crossings! — Puck. 



E. F. HUTTON & CO. bankers 

Members— New Ymk Block Exchange: New York Cotton Rxcl mure, n.-w York 
Exchange: New Orleans) otton Exchange; Liverpool Cotton Association; 
Chicago Board ol Trade. 

Private Wire— New York, Chicago to San Francisco and Los Angeles. 

Branch OBIpps— Pan Francisco. 4W California St., and Hotel St. Ptancls; Los 
Angeles, 11 s Fourth street. I. W. Hellman Building. 

PIONEER HOUSE OF THE PACIFIC COAST 



DIVIDEND NOTICE. 
The G°rmin Sivlms ard Lonn Society 
(The German Bank) 
Member of the Associated Stvinis Banks of San Francisco 
For the hall ir ending 1 eceniber 81, 1915, a dividend has been de- 
clared u1 the f four M) per cent pi I deposits payable 

I ■,- I'rirnriry ::.. I ' 1 > : I 'i\ nii'tpSs n.-l • 

i" the deposil accou nd earn dividends h >m January 1. 1016. 

GEORGE TOURNT. Manager. 
Offlci 526 Californli Mission Branch— Corner Mission and 21st 

streets Ri< hniond Dlstrli t Branch— Corner Clement Btreet and 7th ave- 
nue. Kaighl Streel Branch— Corner Halght and Belvedere streets. 

DIVIDEND NOTICE. 

Humboldt Savings Bank. 

Member of the Associated Savings Banks of San Francisco 

For tin? half yeai ending December 31. 1915, a dividend has been de- 

i I; red at the rate of four mi per cent i" i mnura on all savings deposits. 

Mon i i . 3 u ry 8, Pit".. Dividends not railed for are 

added to and bear the same rate of Interest as the principal from January 
1. 1116. 

IT. C. KLBVESAHL. Cashier. 
Office — 7S3 Market street, near Fourth. 

DIVIDEND NOTICE. 

Bank of Italy. 

Member of the Associated Snvlngs Banks of San Francisco 

For the half year Bndlng I lecember SI, 1915, a dividend has been declared 

at the rat^ of four (4) per cent per annum oi gs deposits, payable 

on and after Monday, January 3, 1916. Dividends not called for are added 

to and bear thi Ban • rate Of interest as the principal from January 1, 1^16. 

Money deposited on or before January 10, 1016, will earn Interest from 
Januai v 1 1916. 
A. P. GXANNINI, President, A. PEPR1NI. Cashier. 

Office— Southeast corner Montgomery and Clay Sts. Market St. Branch 
— .lunci on Market, Turk and Mason streets. 



The McCloud River Lumber Co. 

McCLOUD, CAL. 

Our Entire Plant — Saw Mills, Planing Mills, Factories, 
Dry Kilns, Lumber Sheds, Etc. — Covers over 700 Acres. 
Our Lumber Yards Alone Cover Over 50 Acres. 
Offices, Mill,, Factories McCLOUD, CAL. We Solicit Your Inquiries 



January 1, 1916 



and California Advertiser 



19 




Laws Effective New Year's Day 

Ignorantia Legis Nemine Excusat 

Beginning with today, a number of new laws concerning mo- 
torists go into effect, and, naturally, it behooves all owners and 
drivers of autos to learn their import at least. 

\ 
Dimming Law 

The most important of the new regulations affects lighting, 
and the glaring headlight may no longer be used as before, but 
all headlights must be provided with dimmers. To this all mo- 
torists will agree as being an act designed for their safety and 
convenience. The News Letter has led the agitation for this 
change, but just as all virtue in excess becomes vice, so there 
can be an extreme in this direction which might in individual 
cases prove more disastrous than the original evil. Inciden- 
tally, there is no reason why the dimming law should not apply 
equally to street cars, and, for that matter, to steam locomotives 
as well. Where the road runs for a space alongside of the rail- 
way tracks as in the peninsula between Beresford and Red- 
wood the glare is just as baleful as in the case of other autos. 

Right of Way 

The law also as to right of way has been modified, and now 
it is unlawful to pass either of two machines passing in oppo- 
site directions. Furthermore, there will be no short turns al- 
lowed at intersections of streets; a car must make a big, sweep- 
ing turn; and the car which is proceeding from an intersection 
at your right hand has the right of way. 

Registration Fees 

The provision in the new laws concerning registration fees 
will remedy a manifest injustice in the old laws, by which, for 
instance, if you took out a license in June, say, you would be 
obliged to pay for a full year, and if in December for a full six 
months period. Now the year is split into quarterly periods, 
and at most the owner can be out only a fraction of three 
months; which is fair enough, considering there is a certain 
basic cost to the State in registration to maintain overhead and 
cost of number plates, etc. To this expense all should con- 
tribute equally. 

Cash Bail Unnecessary 

The law on bail for speeding also has been changed to ad- 
vantage, for in many instances motorists, especially when re- 
turning home, do not have sufficient cash in their pocket to 
satisfy the local justice. As it is, you give your name and ad- 
dress to the arresting officer, unless you demand to be taken to 
the nearest magistrate forthwith; also a written promise to 
appear before a designated magistrate, for which you will have 
at least five days' written notice. Failure to keep your prom- 
ise shall make you automatically guilty of misdemeanor, re- 
gardless of your guilt or innocence on the charge for which you 
were originally arrested. This is following out the English 
practice in manv misdemeanor cases where it is the rule for 
the arresting officer merely to take the name and address in 
minor offenses. 

Taxation Rcdu. 

Especially in view of ihe fact that motorists everywhere arc 
subject to undue taxation, as the News Letter has frequently 
pointed out, and in California the motor taxes are higher than 



elsewhere in the United States (we pay more taxes than New 
York, for instance, although owning seventy thousand less 
machines), the reduction of approximately 25 per cent in taxes 
will be welcomed. 

The present law for rating the horsepower of a car is that 
one known as the Cubic Inch Displacement. The new law pro- 
vides that the horsepower shall be rated according to the 
American Licensed Automobile Manufacturers' Formula, which 
is known as the A. L. A. M. Formula, and is used by every 
State in the Union taxing automobiles on the horsepower basis. 
The formula is as follows: 

"Square the diameter of the cylinder in inches; multiply this 
product by the number of cylinders; divide this product by 
2.5." 

The tax under the new law is 40 cents per horsepower. If 
the rating of the horsepower of a car should result in a certain 
number and a fraction over, the fraction is not taken into con- 
sideration unless it is a major one, and then it is figured as an 
additional horsepower. 

Under the present law the dealer pays $50 for the first five 
number plates and a fee of approximately $11 for each addi- 
tional pair of plates. Under the new law he has to pay only 
$25 for the first five pairs of plates, and a fee of $2 for each 
additional pair of plates. 



Lights Law 

The text of the law regarding lights is appended. 
Division "A," reads: 



Section 13, 



"Every motor vehicle other than a motorcycle, 
while on the public highway, whether in operation 
or otherwise, during the period from a half hour 
after sunset to a half hour before sunrise, and at all 
times when fog or other atmospheric conditions ren- 
der the operation of vehicles dangerous to the traffic 
on and use of the highway, shall carry at the front 
at least two lighted lamps showing white lights vis- 
ible under normal atmospheric conditions at least 
five hundred feet in the direction toward which said 
motor vehicle is faced, and shall also carry at the 
rear a lighted lamp exhibiting one red light plainly 
visible for a distance of five hundred feet toward the 
rear and so constructed and placed that the 
number plate carried on the rear of such motor vehi- 
cle shall be illuminated by a white light in such man- 
ner that the number thereon can be plainly distin- 
guished under normal atmospheric conditions at a 
distance of not less than fifty feet toward the rear. 
At the times and under the conditions in this section 
hereinbefore specified, all other vehicles, except 
motorcycles and bicycles and such vehicles as may 
be propelled by a pedestrian, shall carry at the left 
side thereof a lighted lamp visible front and rear, 
and from the left, for a distance of not less than two 
hundred feet." 

Other Provisions 

The dimming provision is, in effect, that the front lights must 
be permanently dimmed so as to prevent any glare, and the cen- 
ter rays shall strike the ground at not more than 75 feet in front 
of the auto. 

Unusual noise and cut-outs shall be avoided, and number 
plates are to be kept legible and free from dirt and grease. 

Speed limit: 30 miles per hour anywhere; 20 miles in closely 
settled territory; 15 miles in business districts; and not exceed 
10 miles at any approaching or intersections. 

Vehicles passing from the rear to give an audible signal and 
not to turn in too soon. 

• * • 

Motorist* Pay Stat* $1,954,812 

The following statistics were issued last Saturday by Super- 
intendent H. A. French of the State Motor Vehicle Department 
for 1915. to December 25tb : Automobile registrations 163,604, 
receiots $1,861,950; motorcycle registrations 26.210. receipts 
$51,396; chauffeur registrations 20.683. receipts $40,966; total 
receipts. $1,954,312. Receipts for 1916 licenses, all kinds, 
$360,724.90. Automobile licenses for 1916, between 35.000 and 
40.000. 



20 



San Francisco News Letter 



January 1, 1916 



Nation- Wide Recognition of State Licenses 

Washington, D. C, Dec. 27. — If the measure introduced in 
Congress by Representative W. C. Adamson of Georgia be- 
comes a law, it will be possible for an automobile owner with 
his home state registration number freely to travel in other 
parts of the United States without additional taxation or 
tagging. 

This is the concise manner in which Mr. Adamson sets forth 
what to all intents and purposes is a sensible substitute for a 
Federal automobile registration number: 

"No person personally qualified under the laws and regu- 
lations of the State, Territory or District of his residence to use 
and operate such vehicle or vehicles shall be required in any 
other State or Territory or District into which he may go for 
business or pleasure to make any additional registration or 
take out any additional license or tag or pay any additional 
tax in order to use and operate any such machine ; nor shall any 
owner of such - ehicle who has complied with the laws of his 
own State as to registration, license, tagging or tax be required, 
in order to operate the same vehicle in any other State, Terri- 
tory, or District, to make any additional registration or secure 
any other license tag or pay any additional tax." 

It is set forth that nothing contained in the measure "shall 
be construed to exempt any persons from the police regulations 
of any State, Territory or District into which he may go, save 
only the additional registration, and the taking out of additional 
license or tag or paying of additional tax in case he shall have 
complied with the laws and regulations of his own State, Ter- 
ritory, or District." 

Since the Congressman from Georgia is the chairman of the 
Committee on Interstate and Foreign Commerce, to which the 
bill has been referred, it is reasonable to assume that he will 
interest himself markedly in its passage if he finds that there 
is a sufficient country-wide demand for its enactment. 

Hence the American Automobile Association is calling the 
attention of its clubs and automobilists generally to this com- 
mon sense legislation which will make it possible for the motor 
car road users in this country to enjoy the same liberty pos- 
sessed by the automobilists of Great Britain, France and Ger- 
many, and other European countries. Abroad a single registra- 
tion does for the entire country, and furthermore an interna- 
tional plate of identity is obtainable at a moderate cost which 
is recognized by all the countries. Previous to the war confla- 
gration, plans were under way for the general adoption of an 
international trip-tych which would have reduced to a minimum 
the difficulties of customs regulations : A single payment and 
a checking in and out of each country visited comprising the 

brief incomplex procedure. 

* * * 

Vanderbilt Cup Race Will be on Track 

The Vanderbilt Cup race of 1916 will be run May 13th on 
the Sheepshead Bay speedway, and for the first time will be a 
track"" race instead of a road race. By this means the event that 
originated in the East, in New York City, will be brought back 
to its birthplace, but in a changed form, and the number of 
big racing events for 1916 cut down by one. Race fans at In- 
dianapolis are much exercised over the proposal to hold the 
Vanderbilt May 13th at Sheepshead, because of the closeness 
of the date to that of the annual Indianapolis event, to be run 
May 29th. 

* * * 

Britain Wanta Mechanics 

The British government has advised Canadian recruiting offi- 
cers to try especially to get motor car drivers and repairmen, at 
least 3,000 being needed. The drivers must be able to do re- 
pair work in order to qualify. This was reported at the Wind- 
sor Armory, Windsor, Ont. 

* * * 

New Eight on Market 

Nelson S. Gotshall, representative of the Lewis Spring and 
Axle Company of Jackson, Mich., builders of the Hollier eight, 
who recently arrived in this city, has announced that he has 
closed a deal with the Cole Pacific Motor Company, whereby 
that company will become the Northern Califomian distributers 
for the Hollier eight. The present offices and sales rooms of 
the Cole Pacific Motor Company will likewise be the principal 
Northern California headquarters for the new eight, as well 
as Gotshall's personal offices while in this territory. 

According to Gotshall, the Lewis Spring & Axle Co. were the 



first concern to realize the public demand for a modem eight 
cylinder car selling below one thousand dollars, and met this 
demand by building a car that embodied all the ideas of the 
multiple cylinder principle. With a record of fifteen years of 
building behind them, during which they have produced thou- 
sands of motors, transmissions, axles, steering gears, forgings, 
sheet metal work, etc., the Lewis Spring & Axle Co., Gotshall 
states, is fully equipped to build an eight cylinder car that will 
stand comparison with anything now before the motoring pub- 
lic, selling at anywhere near the price. 

"This is the second season of Hollier eights," remarked Got- 
shall. "It throws an interesting side light on the automobile 
situation of last year when I state that almost all of the past 
year's models of the Hollier were sold to the allies governments 
for ambulance work in the armies fighting in France." 

« * * 

Big Advertising Agency Man Here 

W. H. Rankin, vice-president and general manager of the 
Mahin Advertising Company of Chicago, paid us a visit last 
week, and in conversation said that the outlook for the motor 
trades was never better. Mr. Rankin is particularly well fitted 
to judge, as advertising feels the pulse of commerce earlier 
than any other business. Among other large lines carried by 
the Mahin Company is the Goodrich Company's tires and rub- 
ber goods generally. 

• • • 

Gray & Davis Service Station Popular In Oakland 

Automobile owners will be interested to learn that the Auto 
Electric Equipment Co., located at 460 20th street, Oakland, 
has been appointed official service station for Gray & Davis. 
This appointment fills a long-felt want as heretofore all service 
work on Gray & Davis equipped cars has been taken care of 
by the San Francisco Service Station, which, needless to say, 
has been of considerable inconvenience to the owners of these 
cars. 

Hughson & Merton, after surveying the field carefully, de- 
cided that not only was a branch service station in Oakland ab- 
solutely necessary, but that the Auto Electric Equipment Co., 
being well equipped to take care of this class of work, would 
care for Gray & Davis equipped cars to better advantage than 
any other. 

• • * 

Cadwalader Defies Competition 

"It has been interesting to us to learn how exhaustively the 
modern prospective automobile purchaser goes into the matter 
of detail and specifications," said George Cadwalader, of the 
Logan-Cadwalader Company, the Northern California distrib- 
uters of the Velie cars and trucks. 

"All motordom, apparently, saw our challenge last week, 
wherein we challenged every intending purchaser to compare 
the car which had best represented his ideal with the Velie, and 
to ascertain whether the Velie car did not have in every speci- 
fication and, in every detail of finish, design, roominess and 
power a manifest superiority over the car he had in mind. A 
large number of persons have kept us busy this week pointing 

out the differences between the Velie and other cars." 

• • * 

A First-Class Garaga 

There are many garages in town, and the motorist is often in 
a quandary as to where to go, especially for permanent service. 
There are very few who give you the quality of service of 
Dow & Green, in Taylor street, between O'Farrel and Geary. 
Here your car will receive something more than the "once 

over," and the prices are moderate. 

• • • 

Star Dimmer a Practical and Inexpensive DfVlce 

With the first of the year, the State dimmer law will go into 
effect, and it will behoove all motorists to look to their lights 
and see that they are equipped with some form of dimming 
device. 

None of these is more practical or cheaper than the Star 
Dimmer, manufactured by the Star Dimmer Co. of Santa Rosa, 
of which B. I. Bill Co., 543 Golden Gate avenue, is the local dis- 
tributer. Properly this should be called a diffuser, as the quan- 
tity of light is not diminished, as would be the case with a dim- 
mer, but owing to the scientific breaking of the rays, a soft star- 
light glow is obtained instead of the harsh, blinding glare from 
the ordinary light. 



January 1, 1916 



and California Advertiser 



21 



Wlaton Annual Contest Is Unique 

A unique annual contest is held by the Winton Company 
to determine the drivers who run their car a given mileage at a 
minimum of expense. This year more than 300,000 miles of 
travel without a single cent expended for repair expense is the 
record made by twenty-five winning drivers in the contest for 
Winton Six chauffeurs. 

This is the first time in the eight annual contests for Winton 
prizes that every money winner came through with a clean 
score. Although the expense of previous years aggregated but 
$383.68 for 1,992,995 miles traveled by 135 cars. 

Average repair expense for the entire distance of nearly two 
million miles is 19'4 cents per thousand miles — undoubtedly 
the world's record. 

The Winton Six contest was inaugurated when the Winton 
Company first produced sixes exclusively and has been re- 




Vivian Pritchett, of Millville, N. J., winner of first prize of $500, 
in Winton "Six" Eighth Annual Repair Expense Contest 



newed annually. It is open to all employed drivers of Winton 
Six cars. Drivers are required to submit monthly reports of 
daily mileage and repair expenses, the car owner attesting each 
report. At the end of the contest both the owner and the chauf- 
feur supply an affidavit covering the season's work. All reports 
are submitted to a committee of judges not connected with the 
automobile industry, and these judges pass upon the merits of 
the various performances and award the prizes, $3,500 in cash 
being divided annually. 

The purpose of the contest is to prove by sworn records that 
the Winton Six is a car that does not add to the bank accounts 
of repair shops. And the Winton Company believes that the 
figures prove its belief. 

The judges this year were R. G. Howse of Literary Digest, 
John A. Dickson of Youth's Companion, D. G. Newton of Cos- 
mopolitan, S. C. Rawlins of Vogue, and Robert M. Bankhart 
of the National Geographic Society. In order not to place a 
premium on excessive mileage, to the disadvantage of many 
drivers whose employers do not tour extensively, mileage rec- 
ords this year were restricted to a maximum of 12,500 miles. 
Twenty winning drivers covered the maximum distance. Five 
district prizes went to drivers who did not cover the maximum 
distance. A special prize for owners, to be awarded on the 
best record made by a Model 21-A car, was won by Mr. H. K. 
Browning, of Tarrytown, N. Y., who will receive a new Winton 
car in even exchange for the car he is now driving. 

• • • 
Johnson's Shock Absorber Attracts Crowd 

A very neat exhibit at the Auto Salon at the Palace Hotel 
was staged by the Johnson Shock Absorber Company, and was 
always well attended. 

This shock absorber has been on the coast for less than a 
vear, and has certainly made a name for itself. Judging from 
the number of this type of absorbers that are seen on cars, W. 
G. Ehrhart, the local representative, has smashed all prece- 
dents by placing them on cars on a ten day approval plan. 
Going still further by giving a two year guarantee with each 
set. 

This sort of service is always appreciated by the public. 
Proof of this can be found in Ehrhart's order book, which shows 
that over one hundred sets of Johnsons were sold during the 
three days' exhibit, and Ehrhart isn't mad at anybody. 



Rules 36 M. P. H. Legal Speed 

As no life or limb was endangered, judgment against R. N. 
Rhinelander, who was convicted of speeding in Long Island, 
when his car was going 36 miles per hour, was reversed at 
Mineola, L. I., recently. An appeal was made on a $10 fine 
which was paid under protest. It was ruled that, although a 
person driving a car at a rate of speed in excess of 30 miles 
per hour outside of incorporated villages is presumed guilty of 
reckless driving, yet it does not follow that such speed is con- 
clusive proof that the driver is endangering the life and prop- 
erty of others. 



MoToRoL 

It suits because it doesn't soot" 

If you want to prolong the life of your engine 
If you want to eliminate smoke and carbon 
If you want to reduce your oil expense 



Use MoToRoL 



Hughson & Merton, Inc. 

530 Golden Gate Avenue 

San Francisco, Cat, 



AUTOMOBILE STARTING 
and LIGHTING SYSTEMS 

Give Satisfactory Results When Given Proper Attention 

We specialize on electrical equipment, storage bat- 
teries, etc., and guarantee satisfaction. 

GUARANTEE BATTERY COMPANY 

BRAND & CUSHMAN 
639 Van Ness Ave., S. F. Phone Franklin 2772 




Qcacsn 



"ASHLESS 




AUTOISTS 

SHOULD NEVER BE 

WITHOUT 
THEM 



USE tIKE AN ORDINARY TOWEL | Your Grocer Sell. Em 



HOOVER SPRING COMPANY 



Guaranteed Auto Springs 
617 Turk St.. near Van Ne» Are. 



Quick Repair Work 
Phone Prospect 460 



TIRES VULCANIZING 

TOM H. ELKINGTON 

Long Mileage Tire* and Second-Hand Tires 
E Terr thing Needed for the Bus 

1135 VAN NESS AVE— Near Geary Phone PROSPECT 1566 



El ■■■ 



FBBB FROM CAB BON 

BERNARD T. BILL 



543 GOLDEN GATE AVE. 



SAN FRANCISCO, CAL. 



22 



San Francisco News Letter 



January 1, 1916 




Durand Luggage Carrier 

The Durand-Ferry Mfg. Co., 260 National Life Building, 
Chicago, has brought out a device for carrying luggage on the 
running board of the car. It has a capacity of six or seven or- 
dinary sized suit cases, and quantities of robes, coats, etc., 
which can be securely fastened, kept clean and dry and handy 
when needed. 

The device, or carrier, consists of three metal upright arms 
each fitted with two leather straps, bolted to the running board. 
These arms hold the luggage in place. The carrier is adjust- 
able to fit articles of various sizes. By loosening the thumb- 
screws the sliding arm may be moved toward or away from the 
car as desired. It may be removed from the car readily when 
not wanted. 

The Triplex, or three-arm rack, is used for large cars and the 
Duplex for smaller types. It is so designed that it does not 
interfere with the rear door, and when loaded lightly the front 
door may be used. Rack, complete, including six straps, rope 
and waterproof cover, $8. Duplex size, $6.50. 

* • * 

Wilcox Dirigible Headlight 

A practical dirigible headlight device for motor cars is the 
claim of R. Wilcox, Chicago. By means of this invention the 
headlights can be rotated at will horizontally and vertically, 
while the car is in motion or at rest, control being by a small 
universal lever located on the dash. The lights may be turned 
to right angles with the car in either direction, and when re- 
leased automatically are returned to the normal forward posi- 
tion, and firmly held there, so that when not being manipulated 
they are as steady as the ordinary fixed lights. 

One of the most serious problems the modern high power 
electric headlights furnish is that of glare. This is solved by 
the downward shifting of the lights, without depriving the 
driver of a sufficient light to make the road safe, and he is able 
to meet the requirements of the dimming ordinances and of 
courtesy. The lamps are held by a ratchet device at any ele- 
vation in the vertical plane. 

The principles involved are applicable to any design of car, 
by varying the details of construction, and the apparatus is very 
simple, there being nothing unsightly necessitated, and noth- 
ing to get loose or rattle. The control is carried from the lever 
to the lamps by flexible wire cables, passing over small pulleys, 
and this cable is the only part likely to wear. 

* * * 

To Determine Proper Firing 

It has been found that the temperature of the spark plug will 
indicate whether it is missing or properly firing, according to 
the Carter's Spark Plug Detector Co., Detroit, Mich. It is upon 
this principle that the Carter spark plug detector produced by 
this company operates. 

This thermal device is placed against the metal of the spark 
plug below the porcelain. Each plug is tested separately while 
the motor is running, or within ten minutes after it is shut off, 
so as to permit the detector to register the temperature inside of 
the cylinders, through their respective spark plugs. The de- 
vice sells at $1.50 and tells instantly whether the plug is func- 
tioning properly. Its appearance is somewhat like that of a 
thermometer, the position of the liquid in the glass tube showing 

whether the plug is missing or firing. 

* * * 

U-Sav-Your Dressing Supplants Soep 

U-Sav-Your dressing for automobile bodies is being offered 
by the U-Sav-Your Mfg. Co., Warren, Mass. The company ad- 
vocates the use of this dressing in place of soap and water for 
the varnish of the car. It is put up in 12-ounce bottles, listing 
at 60 cents, and also in gallon cans, listing at $3. It is easily 
applied with a piece of cheese cloth. 



TELEPHONE FRANKLIN 1836 

FOR A 

Touring Car, Limousine or Taxicab 

0% Wljtie £iar IGtn? 

AUTO TOURING COMPANY 




RATES: 7 Passenger Touring Cars $2.00 per Hour 
7 Passenger Closed Cars $2.50 per Hour 
Special Rates by week or month. 

TAXICAB RATES FOR SHORT TRIPS 

Day and Night Service 

Our Taxi Service is Most Reasonable and Unexcelled. We use 
seven passenger closed cars as above for this service which bear 
no mark of identification signifying a rent car. The "Zone" rate 
applies to all Taxi service so when ordering a car ask the tariff first. 



We Make a Specialty ot Repairing Auto Lamps, Radiators and Fenders at Short Notice 

PHONE MARKET 751 




Manufacturers of LAMPS, LANTERNS. REFLECTORS ot all Deecriplion 

METAL SPINNING 



Tips to Automobilists 

(CUT THIS OUT.) 

The News Letter recommends the following garages, hotels and supply 

houses. Tourists will do well to cut this list out and keep It as a guide: 



PALO ALTO.— LARK IN '8 CAFE — Just opened. The only strictly first- 
class cafe on the Wishbone Route devoted to the patronage of automobile 
owners and their families. Corner of University avenue and The Circle. 

SAN JOSE.— LAMOLLE (JR1LL. 36-38 North First street. The best 
French dinner In California, 76 cents, or a la carte. Automobile parties 
given particular attention. 

PALO ALTO.— PALO ALTO GARAGE. 443 Emmerson St., Tel., P. A. 
333. Auto livery at all hours. Tires and sundries In stock. Gasoline, oil. 
repairing, lathework. vulcanizing. Open ijav and night. 



The Six of Sixteen 

JtyM^ Osen McF^rTand Co. 

Golden Gate Avenue 



CLASS "A" GARAGE, inc. 

Strictly Fire Proof Building, 

STORAGE SUPPLIES REPAIRS 

BEST SERVICE ASSURED 
735-751 POST STREET SAN FRANCISCO 

TELEPHONE PROSPECT 2280 



WHERE SERVICE MEANS SERVICE 

M & H GARAGE 

H1Q fllK PI I IQ QT Between Polk and 
019-003 LLL1J Jl< Van Ness Avenue 

WHERE THE PRIVATE OWNER FEELS AT HOME 



January 1, 1916 



and California Advertiser 



23 




Bv Edna Buckbee 

"The Secret Memoirs of Count Tadasu Hayashi." 

This volume contains a revelation of the Japanese point of 
view regarding themselves, their neighbors, and their destiny, 
which is of immediate importance to all interested in the poli- 
cies and future of our Western States. 

The secrecy of these memoirs is due to censorship rather 
than to the author's intent. He was earnest for their publica- 
tion. But certain Japanese officials considered them indecent 
— which they certainly are — and attempted their suppression. 
Mr. Pooley gained private access to the manuscripts, and by 
his alacrity was able to get him out of the country. 

Count Hayashi, through whose efforts the Anglo- Japanese 
Alliance was consummated, makes disclosures concerning that 
bit of statesmanship which vividly shows the excitement and 
chicanery of diplomacy. Following, he gives the official his- 
tory and scope of the agreements between Japan and Russia, 
France and the United States. And while his opinions con- 
cerning the latter are of decided interest, still they are more 
veiled and less enlightening than what follows. 

It is in his estimate of the Chinese that the fearlessly straight- 
forward attitude of the author surprises one, and clears away 
a fog of misconceptions. Of them he' says: "They are not 
bumptious or conceited as the Japanese, but are very large- 
minded, learned and leisurely . . ." and makes the frank ob- 
servation that "if the Japanese will only strip off their gold 
braid they will find that they have left only that which they 
have imported originally from China, and consequently it is 
clear that they are behind the Chinese in every point of civi- 
lization." 

But the most engrossing and significant chapter, wherein lies 
the high local importance of this volume, is that which tells of 
Japan's future policy. In it, with that same candor with which 
Bernhardi so amused a complacent England, he says : "What 
Japan has now to do is to keep quiet, to lull the suspicions that 
have arisen against her, and to wait; meanwhile strengthening 
the foundations of her national power, watching and waiting 
for the opportunity which must one day surely come in the 
Orient. When that day arrives, she will be able to follow her 
own course, not only able to put meddling powers in their 
places, but even, as necessity arises, meddling with the affairs 
of other powers. Then truly she will be able to reap advantages 
for herself." Here is a policy of "watchful waiting" with a 
vengeance. 

Mr. Poole has ably arranged and edited these documents. 
Being himself familiar with Japanese sentiment, he speaks 
of the carefully fostered belief in their own superiority — "One 
expression of it, which is worth remembering in these days of 
land agitation in California and British Columbia, is the refusal 
to allow foreigners tc own land, because such ownership would 
be a 'pollution of the sacred soil.' " It is little wonder that he 
says further on that "Japan is a country to be treated with cau- 
tious courtesy." "Cautious courtesy" is indeed an alliterative 
antidote for "watchful waiting." This book is enlightening, 
even startling, and merits the most serious consideration from 
every Californian. 

"The Secret Memoirs of Count Tadasu Hayashi." Published 

by Putnam Companv, New York. Price $2.50. 

• • • 

"dementia's Crisis." 

A charming California love story, with one of Admiral 
Dewey's officers as the hero, dementia's crisis came when 
she had to choose between her love for the man who had won 
her heart, and a vow which, though made in childhood, was to 
her irrevocable. Edith Ogden Harrison has made a name for 
herself in her former works, especially "The Lady of the 
Snows" and "Princess Sayrane." and in the present volume Lt. 
Arslan Barrington, who won his spurs in active service at 
Manila during the Spanish-American war, plunges like the ar- 



dent heroes of old into the very heart of romance with the open- 
ing of the story. With a California background, decorated with 
old Spanish Missions, and historical fretwork and the poetic 
romance that naturally belongs to the part of California de- 
scribed by the author only an absorbing story could develop. 
Price, $1.25. Published by A. C. McClurg, Chicago. 
• * ♦ 

"The Hundredth Wave." 

Grantley Sanderson has endeavored to make this volume a 
beacon light for truth seekers. His key note is "Are you willing 
to be taught the higher truths about God, even though they de- 
stroy conceptions which you have cherished as your most 
sacred faith in Him, and though they compel you to accept a 
new faith founded in the great truths of the universe which 
science reveals?" He frankly issues the book as a challenge 
of the truth of orthodoxy. 

Price $1.35 net. Published by Charles H. Kerr & Co., Chi- 
cago. 



BURBANK'S FLORAL COMPLIMENT 

TO IN A COOLBRITH 

Recently, F. C. Smith, a prominent business man of this city, 
asked Luther Burbank, the plant wizard, to undertake the task 
of fixing some selected color upon the poppy, eschscholtzia, 
California, and name it after Miss Ina Coolbrith on account 
of her life work in developing California poetry and other noble 
forms of art. Mr. Burbank replied that he had developed a 
crimson eschscholtzia, the most beautiful of all the eschscholt- 
zias, without any name, and Miss Coolbrith's name might very 
appropriately be given to this flower. Formal arrangements to 
this end are now being made. Singularly enough, one of Miss 
Coolbrith's most captivating poems is a song of the Golden 
Poppy, "Copa de Oro." Miss Coolbrith has expressed her 
great delight over this floral compliment. 



Dr. Byron Haines, Dentist, has resumed practice at his office in Gunst 
Building. S, W. corner Geary and Powell streets 



The New 
Poodle Dog 

Hotel and Restaurant 

At Corner 

Polk and Post 

STREETS 
San Francisco 

Phone: 

Franklin 2960 




San Francisco's Leading 

French Restaurant 

MUSIC 



French Dinner Every 
Evening. 75 Cents 
Sunday. $1 00 



NEW DELMONICOS 

362 Geary Street 



Above Hotel St. Francis 



Telephone Sutter 1572 



O'Farrell and Larkln 
Streets 



BLANCO'S 

PHONE FRANKLIN 9 

No visitor should leave the city without see 

ing the finest cafe in America 



J Street 



C Mt.lkrtw. 



BERGEZ-FRANK'S 

Old POODLE DOG Co. 

HOTEL AND RESTAURANT 

Ml SIC AND ENTERTAINMENT EVERY EVENING 
415-421 Beak St.. Su Fruraea \k«»e l«n. 



24 



San Francisco News Letter 



January 1, 1916 



INSURANCE 



The report sent out from San Francisco last week to the effect 
that the Pacific Coast Automobile Conference had disbanded 
and that there would follow a rate war seems to have been a 
bit premature, in that there has been no such action taken, and 
that the association has reorganized and is at present on a 
sound basis. In fact, automobile underwriting conditions on 
the coast are in better shape than at any time since the phe- 
nomenal growth of the industry in this part of the country first 
took shape. The three companies charged with withdrawing 
and disrupting the conference — Royal and Queen, Liverpool & 
London & Globe, and Aetna — are the members that have been 
the backbone of the association, and the reorganization effected 
last Friday is, in a great measure, due to their good work. The 
St. Paul has been out of the conference for months. All board 
fire members have now agreed to bring their automobile com- 
panies into the organization, which eliminates, practically, all 
chances of a rate war. While non-board companies are paying 
brokers as high as thirty-five per cent commissions, they have 
as a rule maintained full rates. The new schedule on practi- 
cally all makes of automobiles became effective December 10, 
and automobile underwriting conditions, to repeat, are in better 
shape in this field than ever before. 

* * * 

The 47th annual insurance report for California, just issued 
by Commissioner Phelps, is the most complete and comprehen- 
sive document ever compiled by the commissioner's office. 

There are 57 California insurance companies licensed by the 
State, 5 fire and marine, stock; 8 legal reserve life; 1 assess- 
ment life; 21 county mutuals, fire; 14 casualty and miscella- 
neous stock companies; 6 inter-insurance and 2 fraternals. Of 
other State organizations there are 259; 93 fire and marine, 
stock; 9 fire and marine, mutuals; 43 legal reserve life; 3 as- 
sessment life; 3 assessment accident and health; 50 casualty 
and miscellaneous, stock; 9 inter-insurers and 50 fraternals. Of 
foreign corporations there are 47 stock fire and marine, and 6 
casualty and miscellaneous. 

* * * 

On the subject of mechanics' liens the Supreme Court has 
ruled that even though the owner of a piece of property fails 
to file the surety bond provided under the act of 1911, the bond 
is still valid. In such cases, says the decision, the owner's 
liability is not limited to the contract price, and laborers and 
material men may have recourse to his property to satisfy their 
liens. The ruling was made in Hammond Lumber Company 

and the Maryland Casualty. 

* * * 

It is announced that the indefinite closing of the Panama 
Canal has compelled the cancellation of an offer to absorb 
certain increased insurance, and shippers must bear the full 
cost of insurance via the Straits of Magellan or Cape Horn on 
cargo after January 15th moving on liners of the American- 
Hawaiian service. There are insurance rates quoted which 
show that those via the Magellan or Cape Horn routes will be 
from 85 cents to $1.10 on cargo destined for Portland or Puget 
Sound. On the opening of the canal rates will be 40 to 50 cents 
to the same ports. 

* * * 

A careful canvas of the different fire offices discloses that the 
average loss ratio for the Pacific Coast this year will approach 
fifty-three per cent. The experience of the past two months 
has had the effect of materially decreasing the average, as 
losses have been comparatively light. 

* * * 

Commissioner Phelps has revoked the California license of 
the Independent Order of Puritans. He claims that the order 
is being operated unlawfully, owing to its relations with the 
American Guaranty Company of Delaware, with which it has 
an agency contract, and the Puritan Life and Annuity of Co- 
lumbus, O., for whom it was selling stock with the intention of 
merging the Independent Order of Puritans when the Puritan 
Life should be organized. 

* • • 

Secretary Robert J. Giles was banqueted by the agents of the 
Occidental Life, last Saturday, and presented by them with a 
handsome silver loving cup. 



Following the discovery of a technical impairment of the 
California Standard's capital stock as a result of the recent 
examination by the California insurance department, the license 
of the company has been revoked, and President Hoover an- 
nounces that immediately following the close of the present 
year stock selling will be resumed at twice par value to make 
up capital and provide a working surplus. He reports the situ- 
ation to be in every way encouraging. 

* * • 

Cesar Bertheau, until recently senior member of the general 
agency firm of Bertheau, Selbach and Bertheau, will on Janu- 
ary 1st accept the appointment of city manager of the German 
Alliance Insurance Association, under George H. Tyson. The 

Association has not been writing in the city heretofore. 

» » • 

The San Francisco office of the Mutual Life, under the man- 
agement of W. L. Hathaway, has distinguished itself by being 
the only San Francisco office of an Eastern Company that, dur- 
ing the present year, made a gain in business written over the 
preceding year. The office closed the first eleven months of 
this year with one million dollars more business than was se- 
cured during a corresponding period in 1914. Although it was 
an exposition year the local office dropped no stitches. 



Wedding Presents. — The choicest variety to select from at 
Marsh's, who is now permanently located at Post and Powell 
streets. 




Mayerle's New Double Vision Glasses^ 

Combine both reading and distance corrections 

in one lens— avoiding the annoyance of changing , 

glasses when you wish to see far or near. ''^tW^^ 

Mayerle's glasses relieve eye strain, freshen your memory 
and strengthen your eyes. 

Two gold medals and diploma-of honor awarded at Califor- 
nia Industrial Exposition. George Mayerle, graduate optomet- 
rist and optician, established 20 years, 960 Market street, San 
Francisco. Mayerle eyewater freshens and strengthens the 
eyes, at druggists' 50c; by mall 65c. 



VISIT CAPITOL CITY of your STATE \ 



I 



A Day's Trip— Well Spent 




l 



Visit i Building — Sutter' 

: ■ n . Cro Icei Arl Gall r; — Riverside Drive, etc, 
$3.35 Round Trip Saturdays and Sundays, with return Mm 
Monday. 

OAKLAND. ANTIOCH & EASTERN RAIL WA 



m^////////J\\\\\\\V/A\\VX>^/////M\\%\\> 



Y I 



NEW 


PARISIAN 


FRENCH 


LAUNDRY 




Mme. 


C. La FON 






First Class Work 


at Reasonable 


Prices 




Laces and Lace 


Curtains a Specialty 




Club, Restaurant and Hotel Service 


991 OAK STREET 
SAN FRANCISCO 


Ph 


one Park 4962 



BRUSHES 



623 Sacramento Street, between 
Kearny and Montgomery Streets. 
With full line of brushes. Brooms and Feather Dusters, on hand 
and made to order. Janitor supplies of all kinds. Ladders, Buck- 
ets, Chamois. Metal Polish and Cleaning Powders. Hardware, 
Wood and Willow Ware. 

Call, write or telephone Keary 5787 
WM. BUCHANAN 



Tel. Kearny 1461 Private Exchange Connecting all Warehouses 

SAN FRANCISCO WAREHOUSE CO. 

Warehousemen Forwarding Agents Distributors Public Weighers 

Spur Track Connection with all Railroads 

Main Office— 625-647 Third St., San Francisco, Cal. 



AUSTRALIA and NEW ZEALAND 



BANK OF 
NEW SOUTH WALES 



(ESTABLISHED 1817 

$17,500,000.00 

- 12,750,000.00 

- 17,500,000.00 

$47,750.000.00 
$267,918,826.00 
J. RUSSELL FRENCH, General Manager 

346 BRANCHES and AGENCIES in the Australian States, New Zealand. 
Fiji. Papua. (New Guinea), and London. The Bank transacts every 
description of Australian Banking Business. Wool and other Produce 
Credits Arranged. 

Head Office: London Office: 

GEORGE STREET. SYDNEY 29 THREADNEEDLE STREET. E. C. 



Paid-up Capital 

Reserve Fund - 

Reserve Liability of 
Proprietors 

Aggregate Assets 
31st March 1915 




The German Savings & Loan Society 

Savings (The German Bank) Commercial 

Incorporated 1868 

526 CALIFORNIA ST., SAN FRANCISCO, CAL. 

Member of the Asiodaied Sarins* Banks of San Fraaeiaeo 
The Followiog Branchea for RECEIPT AND PAYMENT OF DEPOSITS ONLY: 

MISSION BRANCH S. E. Corner Mission and 21st Streets 

RICHMOND DISTRICT BRANCH S. W. Cor. Clement and 7th Ave. 

HAI6HT STREET BRANCH S. W. Cor. Haight and Belvedere 

JUNE 30th, 1915 

Assets $ 60,321,343.04 

Deposits 57,362,899.35 

Capital actually paid up in Cash 1,000,000.00 

Reserve and Contingent Funds 1,958,443.69 

Employees' Pension Fund 199,164.12 

Number of Depositors 66,965 

OFFICE HOURS: 10 o'clock A.M. lo 3 o'clock P. M.eiceplSahirdaya to 12 o'clock M. and 
Saturday evenings from 6 o'clock P. M. to 8 o'clock P. M. for receipt of ttepoaita only 
For the 6 months endingjune 30th, 1915, a 
dividend to depositors of 4% per annum was declared. 



The Anglo & London Paris National Bank 

SAN FRANCISCO 




Paid-Up C-.pil.nl li.lWO.OOO 
Surplus md Undivided 

ProBU 11.600.000 
ToUl tmMTOm 1*0.000.000 


OFFICERS: 


SIO QBEBIIBAim 

On.. 


inula of the Board 


HERBERT PI RISHH A. Kl R rr->.i.l»nl 


WASHINGTON OODOE Tict-PrMldanl 


J, PR1KDI IN HER 


Tic»-PrMld*nl 


C F HINT 


Fmlduil 


C R PARKER 


IKlii'f 


W* n HIGH 


AMIlUnt OuUn 


H CB0THU1 


IlinUnl Cawhtt)' 


R M-RTHCK 


ItlilUnl 1 Mkffl 


J W L1LIENTHAL. 


Jr 
ItlilUnl Ca.hirr 


A. L UNDERH1N 


P«<r»Urj 



THE CANADIAN BANK 
OF COMMERCE 



HIM) orriCt. TORONTO 
SIR IDMUND W M HI C.Y.O..LL.D .D C.L. 
PfajaMajai 

\\ Fl\\nm I.A.1RD Genrral Manater 

IOHN MRD Aaaialaol Ga«eral Maoarcr 



•ST4.ll.ISmD 1IC7 
Paid-up Capital 1 1 5.000.000 

Reserve Fund 13.500.000 

\Kgrfgair Resource 245.000.000 

London Office, 2 Lombard Street, E. C. 

New York Office, 16 Exchange Place 
Branches in all parts of Canada, including Yukon Territory 
and at Seattle, Wash., Portland, Ore., and Mexico City 

All Kinds of Commercial Banking Transacted 

SAN FRANCISCO BRANCH— 450 CALIFORNIA STREET 
Bruce Heathcote. Manager 



PILLSBURY'S PICTURES, img 
VIEWS OF CALIFORNIA 



KODAK finishing done by EXPERTS, 
for your films. 



We will send 



219 POWELL STREET 



Phone Kearny 3841 



Fire and Automobile Insurance 

PACIFIC DEPARTMENT 

The Wllllamsburgh City Fire Insurance Co. Organized 1S63 

Merchants Fire Assurance Corporation Organized 1910 

New Jersey Fire Insurance Co. Organized 1910 

The New Brunswick Fire Insurance Co. Organized 1826 

The North River Insurance Co. Organized 1822 

United States Fire Insurance Co. Organized 1824 

WM. H. ALVERSON, Manager 

374 Pine Street, San Francisco, California. Telephone Sutter 485 

AUTOMOBILE AND TRANSPORTATION DEPARTMENT 

HERBERT W. BAILEY, Superintendent 

SPECIAL AGENTS 

R. L. ELLIS, San Francisco A. M. LOVELACE, Portland 

T. J. KELEHER, Los Angeles W. T. BOOTH, Spokane 

T. B. CLARKE, San Francisco 

AMPLE FACILITIES FOR HANDLING LARGE LINES 



SECURITY AND SERVICE 

That's What You Get When You 

Bond Your Employees 

With 

Pacific Coast Casualty Company 

Of San Francisco, Cal. 
A California Insurance Company 

$250,000.00 on Deposit with State Treasurer as a Guarantee to Policy Holders 
Agents in Every California City 



1863 



1915 



FIFTY-SECOND ANNIVERSARY 

Fireman's Fund Insurance Co. 

Capital $1,500,000 Assets, $10,000,000 

FIRE MARINE AUTOMOBILE 

California and San some Streets, San Francisco, California. 

The Connecticut Fire Ins. Co. 

OF HARTFORD 

CHARTERED 1850 



PACIFIC DEPARTMENT 

The Insurance Exchange, San Francisco 

Benjamin J. Smith, Manager 

West Coast-San Francisco Lite Insurance Company 

Pine and Leidesdorff Sts. San Francisco, California 

Thomas L. Miller, President 
A strong, well managed Institution; organized under the rigid Insurance 
laws of California, Its policy forms are clear and explicit, and define and 
guard the Interests nf policy-holders as do those of no other company. 
Ask any agent, or write the company for sample of policy forms. 

The Home Insurance Company 

Organised 1853 Cash Capital. S6.000.000 

Insurance on personal effects of tourists and temporary sojourners any- 
where In Vnlted States. Canada and Mexico. Insurance against loss by 
Are. Automobile Insurance. Indemnity for toss of rental income by fire. 
H. L,. ROFF. General Agent J. J. SHEA HAN. Ass t Genera,! Agent. 

333 California Street. 

City Index and Purchasers' Guide 

CHIROPODISTS. 

Dr. R. T. Leaner. Surgeon Chiropodist, formerly of 6 Geary street; 

removes corns entirely whole — painless — without knife. Bunions and in- 

growinE nails cured by a special and painless treatment. 212-214 West 

bank Bl dg . »30 Market St. Tel. Kearny 3578. 

NOTARY PUBLIC. 
Martin Aronaohn, Notary Public and Pension Attorney. All legaJ 
papers drawn up accurately 217 Montgomery St.. above Bush. San Fran- 
Cal. Phone Douglas €01. 

ATTORNEYS- AT- LAW 
Samuel M. Shortridge, Attorney-at-I*aw. Chronicle Building. San Fran- 
cisco. Tel. Sutter :* 

Marcus Lome Samuels He Building. Market SL. 

at Fourth. San Francisco. Cal. Tel. Douglas MM 



To NCW \ OYK by Rail and Ocean 

Through fare from San Francisco same as All- 
Rail and includes Berth and Meals on Steamer 

"Sunset Limited"— 74 Hours to New Orleans 
Leaves Third Street Station 5:00 P. M. 

Connects at New Orleans With 

Southern Pacific's Ocean Liners 

Sailing to New York Wednesdays and Saturdays 

The Marvelous "APACHE TRAIL" Aulo Trip, Phoenix 
to Globe, Made by Detour Maricopa to Bowie, Arizona 



For Fares and Berths Ask Agents 

SOUTHERN PACIFIC 



FIRST IN SAFETY 



J 



RAJAH SPARK 
PLUGS 




Fourteen years of suc- 
cessful manufacture, con- 
tinuing the original design 
and workmanship proving 
that the 

RAJAH PLUGS 

cannot be improved upon. I 



For Sale by All Dealers 



PACIFIC COAST DISTRIBUTORS 

Hughson & Merton, Inc. 



530 Golden Gate Avenue 



San Francisco 







Hotel del Coronado 

Goronado Beach, California 
American Plan 

Polo January 1 to March 20 
Annual Polo Tournament March 1 to 20 

Bay and Surf Bathing 

Boating Deep Sea Fishing Tennis 

Motoring 

1 8 Hole Golf Course 



Write for Booklet 



John J. Hernan 



Manager 



To CHICAGO, KANSAS CITY 
and ST. LOUIS 




2 Daily Trains 

via 
Los Angeles, Tucson and El Paso 
"Golden State Limited" 

Through Standard and Tourist Pullman cars from San 
Francisco, Ferry Station, 6:00 p. m. and 10:40 a. m., re- 
spectively. 

"The Calijornian" 

Standard Pullman and Tourist car connection to Kansas 
City, from San Francisco, Ferry Station, 9:00 p. m. 
BEST DINING CAR IN AMERICA 
For Tickets and Berths Ask Agents of 

Southern Pacific 



Palace Hotel 
Flood Building 



Third St. Station 
Ferry Station 



El Paso & Southwestern 
Rock Island Lines 



691 Market Street 




CiuWlAU My M. IW 

SAN 5^ c ««Co 




Devoted to the Leading Interests of California and the Pacific Coast. 




Vol. XCI 



San Francisco, Cal., Saturday, January 8, 1916 



No. 2 



The SAN FRANCISCO NEWS LETTER AND CALIFORNIA ADVER- 
TISER is printed and published every Saturday by the Proprietor, Fred- 
erick Marriott, 21 Sutter street, San Francisco, Cal. Tel. Kearny 3694 
Entered at San Francisco, Cal., Post-office as second-class mail matter. 

Chicago Office — Geo. Hische, 1310 Westminster, Westminster Building. 
Chicago. 

London Office— George Street & Co.. 30 Cornhlll, E. C England. 

Matter intended for publication in the current number of the SAN 
FRANCISCO NEWS LETTER AND CALIFORNIA ADVERTISER should 
be sent to the office not later than 5 p. m. Wednesday. 

Subscription Rates (Including postage) — 1 year, $4.00; 6 months, $2.26; 
Foreign — 1 year. $6.00; 6 months. $3 25. 

The peace talk in Europe is hardly able to get beyond a 

whisper. 

Two onion peddlers were found with molds for making 

counterfeit money. A strong case. 

Pretty tough, to turn from honeymooning to struggle with 

a stubborn and recalcitrant Congress. 

"If at first you don't succeed, try, try again," is the motto 

of the war prophet and military expert. 

That occasional dull thud that you hear is a New Year 

resolutioner falling off the water wagon. 

Bryan may really be planning to head a third party next 

year; or it may merely be that his lectures need advertising. 

By the time the last diplomatic note on the Ancona has 

been exchanged the public will have forgotten what it was all 
about. 

It seems paradoxical that the advocates of preparedness 

are better able to hold their tempers than are the advocates of 
peace. 

It can's be denied that there is something comical in 

watching the other fellow scramble out of the way of the speed- 
ing automobile. 

The opening of the race track at Tia Juana means pros- 
perity for the San Francisco policemen who have secret pool 
rooms on their beat. 

One defender of Ford remarks that while he may be a 

fool, he is no bigger one than the men who started the war. 
Yes, but they got results. 

The discovery that North and South America have inter- 
ests in common was a long time coming ; but let us be thankful 
that it did not come too late. 

It is proposed to nail school desks to the floor to prevent 

the pupils dancing. No better means could be found to drive 
them to worse places for their dancing. 

San Francisco is averaging about one murder a day at 

present. But hangings are lamentably few. Therefore, we 
may look for a further increase in slayings. 



Washington, Oregon, Colorado, South Carolina, Arkan- 
sas, Iowa, went dry with the coming of the new year. How 
long is California to remain on the list of free States ? 

Lynchings in the United States last year totaled 69, 

which was an increase of 17 over the year before. That's a 
gain of only twenty-five per cent. Hurrah for civilization ! 

Nineteen-sixteen came in weeping and shivering. Never 

mind, stranger. You'll find it a good world, albeit a little fool- 
ish in the head sometimes, and by springtime you'll be laughing 
at it. 

"We enter the New Year with God for the protection of 

the Fatherland and for Germany's greatness," says the Kaiser 
in a message to his troops. Rather impudent of him to put the 
Deity in the un-neutral list. 

Alameda boy who joined the Canadian fighting contin- 
gent, and is now in the trenches, has written to his mother beg- 
ging her to get him out. Why doesn't he apply to Ford, who is 
an expert at getting 'em out ? 

The big movie concerns are talking of leaving Los An- 
geles because they cannot furnish the brand of purity demanded 
by that town. Come on up here, filmers: you'll find more real 
decency here and less hypocrisy. 

Prohibition for California is to be on the ballot again 

this year. The only way to choke off these enemies of per- 
sonal liberty is to give them such a drubbing at the polls that 
they will not have the nerve to try it again. 

The average Los Angelan is trying to forget that snow 

fell there the other day. Inside of a month he will so thor- 
oughly have persuaded himself that it was a delusion that he 
will be violently denying such a thing ever happened. 

San Quentin's prisoners were given a big feast on New 

Year's day, and provided with a four-hour vaudeville entertain- 
ment. The honest man shakes his head over such news, and 
wonders where the punishment for dishonesty comes in. 

Canada will have nearly half a million trained soldiers 

when the war is over. And England might take a notion to 
pick on us. And there are no forts on the border. And we have 
iio army. And if the pacificists prevail we will continue to have 
no army. Therefore, it may not be entirely out of place to call 
the pacificists fools. 

Some annexation cranks advocate naming the group of 

cities across the bay "East San Francisco." Cut it out. We 
who love San Francisco do not want to tack a cheap handle onto 
her name and present it to any community. And a community 
that cannot find a name for itself, but has to borrow another's, 
isn't worth annexing. 



:an r rancisco rsews 



Ne 



Letter 



January 8, 1916 



EDITORIAL COMMENT 




Panama Canal Sets Size to 
U. S. Warships. 

As has been forecasted by 
naval experts, the width of the 
Panama Canal marks the lim- 
its of the beam of the future 
dreadnaughts and cruisers of 
the United States navy. The 
matter came up in a recent 
communication of Secretary 
Daniels to Congress, wherein 
he stated that it would be un- 
wise to build dreadnaughts so 
large that they could not eas- 
ily pass through the Canal. 
Under this ruling the new 
dreadnaught California, 32,- 
000 tons and 97 feet beam, 
marks the largest vessels at 
this period to lead Uncle 
Sam's fleets. The canal locks 
are 110 feet wide and 1,000 
feet long, thus giving vessels 
of the California class a free- 
board on each side of 64 feet, scant room for the handling of 
a 32,000 ton vessel. Two cruisers of 35,000 tons and 800 feet 
long are listed for construction; their width will offer no obsta- 
cle, as being vessels of higher speed than the dreadnaughts they 
will be built longer and narrower. It is judged that their beam 
will be inside 95 feet. The 97 feet beam of the California ranks 
high with the present giant vessels of the sea belonging to other 
nations. For instance, the liner Vaterland of Germany, 58,000 
tons, 950 feet long, has a beam of only 100 feet; the largest 
dreadnaught of the British fleet, Queen Elizabeth, 27,500 tons, 
650 feet long, has a beam of 94 feet; the ill-fated Titanic, 52,- 
300 tons, 850 feet long, had a beam of 92 feet. In the foreign 
navies, just now, there is a tendency to provide the new dread- 
naughts with an intermediate speed between the fast cruisers 
and the orthodox slower-going dreadnaughts; for this reason 
the type of vessel like the new Queen Elizabeth is several knots 
faster than vessels of her older type. The new dreadnaught 
California, with her 32,000 tons of impressive strength, stands 
in the van of the vessels mustered by Great Britain, and of 
course of this country. How much larger sized war vessels for- 
eign nations will construct is a problem for the future to dis- 
close. The width of the Panama Canal will, of course, be no 
deterrent with them. The close of the present war may see 
efforts on the part ot the victors to impose great restrictions on 
both the armies and the navies of the vanquished nations. Un- 
der the immense floating debts of the nations involved, and the 
fact that there is little likelihood of a war to break out in the 
near future among the dominant governments, a policy of re- 
trenchment in both the military and naval branches of the vic- 
tors is most likely. Accordingly at the present rating of the big 
war vessels of the world practically all of them can pass the 
present locks of the canal. Of the commercial fleets of the 
world only a few of the latest giant passenger liners are barred 
by size. 

3B- 
The new American ambassador to 
Mexico's Opportunity. Mexico, Henry P. Fletcher, is cred- 
ited with being one of the best men 
in line for the job. He has had a round of experience at Pekin, 
Lisbon, Havana, before going to Chili as American minister 



IT'S MOTHER!' 



in 1909, where he made a spe- 
cial study of the South Amer- 
ican republics. He is roundly 
regarded as a notably handy, 
capable and discriminating 
diplomat in dealing with Latin 
temperament and affairs. His 
standing is reflected in the fact 
that no signs of criticism in the 
press has dented his appoint- 
ment. He has sufficient acu- 
men and strength of character 
to avoid that wretched pitfall 
which has tumbled most of our 
representatives in Mexico 
City, playing favorites with 
one of the several parties dis- 
puting there for absolute con- 
trol. 

Ambassador Fletcher will 
reach his post at the oppor- 
tune time when Mexico will 
have reached the most promis- 
ing period, in several years 
past, for recovery from the protracted internecine strife which 
has prostrated her. Fletcher's mission is first aid to the in- 
jured in advice and material assistance to the Carranza govern- 
ment, the first promising practical attempt to restore Mexico to 
its feet. Just now Carranza is recognized as the de facto chief 
of Mexico. Villa and his rabble of guerrilas have, tor the time 
at least, been swept from the field, and prospects are promising 
that bushwhacking and looting are at an end. Felix Diaz is 
trying to start an uprising in the south, in Oaxaca, but his rec- 
ord in this respect is chiefly strewn with failures. To all ap- 
pearances Carranza commands the situation, and has a force at 
hand capable of grappling readily with success against any 
nearby opposition. Time will place in his hands the ability to 
crush such attempts at a distance. Prostrate Mexico has been 
trampled into a condition where she is hungry for peace. Car- 
ranza will make a formal triumphant entry into the City of 
Mexico, which is regarded as letters patent to government by 
"he Latins, who adore such shows. He must then attack the 
intricate problem of resuscitating the various vitals that were 
the life of Mexico, her finances, industries, commerce, natural 
resources and the like. Capital is absolutely necessary to 
vitalize commerce, and if Carranza 's plans promise success, a 
large stream from the Uinted States will readily appear. It is 
more than likely that Uncle Sam will advance a large sum of 
money to the Carranza government lor the purpose of relieving 
the present distress among the harried and distressed people 
of Mexico, to be distributed under the eye of Ambassador Flet- 
cher. 

In the light of this new regime, Mexico should be greatly 
assisted by this government on a line already instituted by Car- 
ranza, the sending of Mexican school teachers to this country 
for the purpose of studying the best methods of common school 
education. This would be in line with the noble and splendid 
methods of the United States in the Philippines, a line that is 
the most efficient in transforming peons into primary citizens 
and eventually into a democracy worthy to found a great com- 
monwealth. Only with such a bapis of citizenry will Mexico 
become a substantial and successful republic. This is her op- 
portunity, and her future looks promising through the policy 
now being inaugurated by President Wilson. 



January 8, 1916 



and California Advertiser 



Acting in good faith under inade- 
Our Oil Industry quate location laws of .he govern- 

Threatened. ment for taking up land, 250 com- 

panies, organized to mine for pe- 
troleum in the San Joaquin Valley, transformed the forbidding 
deserts of Kern County into one of the richest oil fields in the 
world. These prospecting companies made it possible for Cali- 
fornia and the Pacific States, where coal and other fuels for 
manufacturing purposes is comparatively high, to use a cheaper 
fuel, oil, thereby revolutionizing the prospects of the manufac- 
turing industries of the West and placing them on a broader and 
bigger basis where they are able to compete with Eastern man- 
ufacturers. More than $200,000,000 was expended by these 
oil companies in developing these located lands and demon- 
strating their value, of which the world was ignorant till the 
pioneer locators ventured their fortunes, time and prospects. 

Now comes the government, despite the fact that the lands 
were unpatented and open to entry by qualified locators, and 
brings suit to oust them because of the failure of Congress to 
enact proper laws for the protection of the equities of the pros- 
pectors immediately following the temporary withdrawal of 
President Taft in September, 1910. If the government wins 
this suit and dispossesses these men, who did so much to de- 
velop the oil industry of the State, it will deal a heavy blow at 
an industry that is now contributing $50,000,000 annually to 
the State, and is meanwhile growing enormously. The fault, 
if any, lies with the national lawmakers who neglected to pro- 
vide adequate remedies to protect the investment and work of 
the oil men who were led to believe at the time that their ven- 
tures and investments were secure. Accordingly, the act of the 
government is viewed by them as an act of confiscation. 

The Oil Industry Association, composed of the leading oil 
producers and oil- consumers of the State, has been organized 
tor the express purpose of seeing justice done in this matter. A 
committee is now in Washington seeking Congress to bring 
about a square deal. As there are no charges of crooked deal- 
ing, the question can be handled in an unprejudiced and dis- 
passionate way. It is a vital matter to have these suits dropped 
by the government. Any resident of the Pacific States who has 
a particle of interest with a member of Congress or who com- 
mands the slightest influence with any chamber of commerce 
or like body, should exert his voice through such channels to 
Congress and have an embargo placed on the further pressing 
these suits by the government against the oil men in the Mid- 
way field. 

The gathering of the delegates 
GROWING Contest Over of the thirteen Western States 

Control of State Waters, at the Western States Water 

Conference at Portland, Ore., 
is significant of the growing strength of the movement to divorce 
a State's right in its water power from the Federal claim of 
jurisdiction. The result is fraught with immense importance 
to the Government, the State, the people and water power cor- 
porations, and naturally the issue, as in all questions of State 
rights, will be stoutly contested. Since the close of the Civil 
War it has been the tendency of Congress to more and more 
extend its powers of jurisdiction at the expense of the States. 
The high curve of power in this line was recorded in the Roose- 
velt regime, and the legislation under the so-called Progressive 
methods. 

The water power companies of the West have altogether dif- 
ferent natural problems to contend with as compared with their 
fellows in the East, and for some time past they have sweated 
and strained under the irksome and hampering laws of the 
Government which, nolens volens, aggrandized to itself the 
power of dictating how the water privileges of the State should 



be acquired and developed. It was this growing friction which 
impelled the Governor of Oregon to call a gathering of dele- 
gates of the thirteen Western States to thresh out the situation 
and formulate a plan of campaign to recover the right of a 
State to exercise certain jurisdiction over waters within its bor- 
ders. It was felt that the fact that the Federal Government 
still holds the 'technical title to large tracts of vacant lands in 
these States, with the power and duty of making needful rules 
and regulations for disposing of these lands, should not be al- 
lowed to obstruct, or in any way interfere with, the legitimate 
exercise by these States of their governmental powers to de- 
clare what uses are public within their borders, and to provide 
for the establishment, operation and regulation of such uses. It 
was realized that if the Federal Government could exercise 
governmental functions over the internal affairs of these States 
merely because of its temporary proprietorship of vacant land 
situated therein, these States would be subjected to the arbi- 
trary control of distant bureaus, their industrial progress would 
be arrested, their equality with the original Eastern States in 
this respect would be taken away, and that a government of 
men, in whose selection they would have no choice, would be 
substituted for a government of laws enacted by their own rep- 
resentatives. The Governors of most of these thirteen States, 
backed by delegates, threshed out these and collateral issues, 
and resolved that they were opposed to any legislation which 
was in conflict with their fundamental principles; that the 
States have the constitutional right and power to control and 
regulate the appropriation and use of the waters within their 
boundaries for all beneficial purposes except navigation, and 
also the right and power to control and regulate the rates and 
service of their public utilities; that they are opposed to any 
policy that looks toward imposing the system of leasing gener- 
ally upon the public domain for the reason that such system is 
contrary to the spirit of our free institution and that they are 
opposed to ownership or control either direct or indirect by 
the U. S. Government of intra-State public utilities. The move- 
ment along this line is growing stronger and more persistent, 
and remedial congressional legislation along this line is only 
a question of time. The next shift in the administration at 
Washington, will unquestionably crown the success of this 
Western movement for a State's rights to absolute control of 
its waters for public utility and other purposes. 

3BT 
Governor Johnson called a special 
The Extra Session. meeting of the legislature this week 

to clean up several odds and ends 
that affect his administration policy, the leading one being to 
straighten out the tangled question of party affiliation in the 
new registration which began January 1st. This tangle was 
occasioned by the defeat of his non-partisan ticket bill at the 
polls. Forty-five counties announced they will provide party 
affiliations on the 1916 registration books, ten counties will be 
non-partisan, and three are undecided regarding their classi- 
fication. The administration has taken advantage of this call 
to take the legal measures necessary to preserve the California 
building at the Exposition for use as a State Normal school. 
Claim is made that this will save the State $500,000. The 
directors of the Normal school have gone on record to the effect 
that the California building is ideal for such purpose. Of 
course, it is expected that this property will greatly increase in 
value with the great improvements planned for the preserva- 
tion of the Palace of Fine Arts, the Marina, the new Yacht har- 
bor, and the general improvements in that locality. Assistance 
will also likely be given San Diego to continue her very attrac- 
tive exposition. The proposed measures are in ship shape or- 
der to rush through, so the session should not last longer than 
five days and cost inside $20,000. 



San Francisco News Letter 



January 8, 1916 



TOWN CRIER 

The Republican nationd convention will be called a week 

before the Democratic convention, and the G. O. P. managers 
profess to see a grand piece of political strategy in this pro- 
cedure. A stranger from Mars might dub this flubdub pro- 
cess of reasoning a mote on the brain. In such a claim, of 
course, the Republican sawsmiths bank on turning out the first 
planks on preparedness, tariff reform, fuller dinner pails and 
no more gunning in the courts to bring down corporations. With 
the G. O. P. in power, such sport, as played by the Democratic 
administration, will be given a perennial closed season. Just 
now the G. O. P. is sloshing around in the political mud puddle 
looking for a likely candidate to beat Wilson, and they seem 
to be in a quagmire. They don't want a dyed in the wool Re- 
publican, and they dare not select a short-horn bull moose, 
else a ruction may ensue, a bolt of some kind follow. The 
leaders realize that to beat Wilson they must commandeer 
every vote they can from both the Republican party and the 
recent, scattered Progressive element. Hence their keen anx- 
iety to find the proper compromise candidate who will appeal 
through his record, personality and "promises." The leaders 
feel like the fellow tied to a barrel of powder, with a sputter- 
ing fuse growing shorter and shorter every second. Mean- 
while the Democrats are sitting easy, while formulating legis- 
lation in Congress that satisfies the general voter and demon- 
strates that the government is in safe, sane and competent 
hands to meet the big national and international problems con- 
fronting the U. S. A. 

It is evident that politician Eddie Wolf has won for 

himself the title of "kink" of the board of supervisors. With 
his legislative experience and his forays into the ways and by- 
ways in politics between this city and Sacramento, he has ac- 
quired a second sense in his profession. He is the only one 
here abouts that has been able to develop the proper "come- 
back" by effacing a defeat with a recall. In a recent camera 
conference of the members composing a new clan among the 
board of supervisors, he easily dominated the gathering, and 
gave himself the choice chairmanship of the board, that of 
public utilities. The former labor leader of the board, Galla- 
gher, has stepped into the background under the superior po- 
litical tutelage of Eddie. He is chairman of the supplies com- 
mittee, a mighty fine job in the hands of a mighty fine man. 
McCarthy, the other labor leader, missed winning the coveted 
job of city assessor at the last election, and his office of super- 
visor expired with 1915. Wolf will work with labor and form 
combinations with any one that will drop subconsciously into 
line with his political plans, which are usually successful with- 
out any assistance from the pro-German element and munition 
plant destroyers. The new boss will, of course, treat the Mayor 
very cordially so long as his honor engrosses himself with the 
social activities of his office. If the Mayor ever encroaches 
over the line into the domain of public utilities he is likely to 
bump into an entanglement of crossed wires very much alive. 

And now they are canning rebel yells in the South — to 

be more precise, in Austin, Texas. The Daughters of the Con- 
federation in that section rounded up the strongest bellow 
lungs and most vociferous shouters from among the surviving 
veterans of the early '60's, and after a vigorous training, they 
were bunched up before a yawning phonograph recorder and the 
compressed terrorizing explosive yells packed in their lungs 
turned loose. The idea is a good one, and should be paralleled 
in the present session of Congress when the yell of the raiders 
on the grimy battle scarred pork barrel resounds through the 
corridors of the Capitol. Phonographs bearing these records 



could then be distributed readily throughout the congressional 
districts of the country and prizes of plaster plaques be pre- 
sented to those rarely intelligent voters who recognize the yawp 
of their own representative to "get next," and demonstrate aud- 
ibly that he is tirelessly on his job of striving for an appropria- 
tion to put a million dollar lightning rod on the local post office 
and a new $500,000 bridge across the puddle in the town's back 
yard. This character of team work in Congress by the people's 
enthusiastic representatives is hardly allied to thuggery, rather 
to jugglery, which is sometimes amusing on a vaudeville circuit 
but seldom in congressional legerdemain. 

Luther Burbank is a recognized wizard in grafting and 

breeding plants into almost any shape, color or kind; his weak 
point is in incubating business schemes to market his products. 
His first big venture in marketing his plants on a world wide 
plan v/as with the successful Law brothers. He split with 
them, as he has with some half dozen other agents of keen 
business ability. In his last venture he seems to have fallen 
into the clutches of shenanegin wizards of finance, and these 
parasites have a more sapping effect on plant wizards than any 
other parasite yet discovered. They capitalized Burbank and 
his crops for several hundred thousand dollars in stock, and 
peddled it out among the staunch admirers of the plant wizard. 
Some $350,000 of stock was sold to prominent people at par, 
and of these returns the promoters turned in or will be com- 
pelled to turn in about $25,000 to Burbank. As a capitalizer of 
plant wizardry, Burbank has skirted only the outpost of suc- 
cess. He can transform plants into any shape except money. 
In that predicament he is in the same class as most of us. In- 
different Providence lambastes one human and coddles the 
next one, and the devil take the hindmost that can beat this 
game of life. 

-Oregon is already feeling the first pricking pangs of 



prohibition. The Union Club was raided this week by the 
police, and the president and a bunch of members were ar- 
lested and all the liquor found on the premises was confiscated. 
It's a dry state that makes a man unfeeling under the law, and 
that same dry state has driven numbers of citizens to travel 
with suit cases. In a dozen cities of Oregon the trunk stores 
sold out all their suit cases on January 1st, the day the new 
prohibition law went into effect. Later it developed that all 
these suit cases were being used as carriers of bottled goods 
being taken to homes and other safe depositories. A plague on 
all radicals, wet and dry, who formulate rigid laws which drag 
in all outsiders and compel them to eat, drink and live accord- 
ing to the voting strength of the victorious radical faction. If 
A wants a drink of liquor and knows how to carry it properly, 
as he has done for years, what right has B to conspire with 
C and deprive him of that privilege. Such doings smack too 
much of the sumptuary laws of the Dark Ages. In fact, the 
new engines of slaughter now being used in the European war 
and many of the petty laws now being soberly legislated in this 
country naturally show the penumbra of the Dark Ages. 

Hurrah! The twenty-one American republics have en- 
tered into a tentative agreement to form a league of neutral 
nations, backed by the combined military and naval strength 
of all the republics. Such a movement puts a steel ring around 
the Americas of 17,000,000 men, and nails the Monroe doctrine 
to the mast. Of course, the United States is the defensive cen- 
ter and strong point of the combination, and the strength of 
this country is practically the test of the strength of the or- 
ganization as it now stands, but every year adds to the material 
strength and organization of the Latin republics as a unit. Just 
now it is the aspiring spirit of the movement which counts: it 
indicates progress in the ripening of a united Americanism. 



January 8, 1916 



and California Advertiser 



A Farmer's Boy Emperor of China 

Yuan Shih-Kai, who has just placed himself on the imperial 
throne of China, is generally regarded as the man of destiny 
by the most influential men of his country. To an outsider 
he appears to be a duplicate of Napoleon, but many of his 
countrymen aver that Yuan is a patriot, and is working solely 
for his country, while Napoleon schemed to crown his mighty 
ambition with world-wide, absolute power. Yuan has made 
several efforts to step down and return to his country home, of 
which he is inordinately fond, but at every occasion there was 
not one qualified to take his place. The leading men of China 
regard him as their Chinese wall to block the plans of the Jap- 
anese, Russians and other nations in the persistent movement 
to dismember China. 

Yuan Shih-Kai was the son of a poor man — an agriculturist 
and provincial official — and is a self-made man in the fullest 
sense of the phrase, as it is understood in the United States. 
He did not obtain in his youth that fair Chinese education which 
is generally required to qualify a man for office in the central 
government. He was in command of the military forces in 
Korea, where the acts under his administration became one of 
the contributory causes of the Chinese-Japanese war. Next 
he went to Tientsin to command the headquarters division of the 
troops of Chihli province. In September, 1898, he became the 
ally of the famous Empress-Dowager Tze Hsi in the coup 
d'etat in which the Emperor Kuang-Hsu was imprisoned and 
Tze-Hsi reassumed the regency. 

Following the Boxer uprising of 1900 Yuan Shih-Kai became 
one of the advisors of the Emperor, nominally restored to power, 
but still absolutely under the domination of Emperor Dowager 
Tze Hsi. He became councillor of state and tutor to the heir- 
apparent. In 1908 Tze Hsi fell mortally ill. The day before 
her death was officially announced the demise of Kuang-Hsu, 
whom she had always considered a weakling, was gazetted. In 
the interim of a few hours between the "official" deaths of Ku- 
ang-Hsu and Tze Hsi edicts were drawn up ostensibly by the 
latter naming the infant Pu Yi, son of Prince Chun, brother of 
the dead emperor, as successor to the throne. Yuan Shih-Kai 
and the venerable statesman, the late Chang Chih-tung, handled 
these arrangements. 

On the heels of the announcement that the father of the baby 
Pu Yi and brother of the dead Huang-Hsu, Prince Chun, had be- 
come regent two armed men attacked Yuan in the gardens of his 
palace in the Forbidden City and wounded him severely. One 
of the assailants met death on the point of Yuan's German 
sword-cane, and the other fled. A few days later Yuan Shih- 
Kai, now emperor, was banished in disgrace to his home in Ha- 
nan province on the excuse that he was suffering from rheuma- 
tism. 

When the revolution gained threatening headway in the sum- 
mer of 1911, Yuan was urged to return to Peking, and assist in 
restoring order. He pleaded his rheumatic joints would not 
permit the journey, until Regent Chun, in despair, gave him 
dictatorial powers. Yuan found the capital a greater hot-bed of 
intrigue than ever. The two empresses — the widow of Kuang- 
Hsu and the mother of Pu Yi — headed rival factions. Yuan 
sided with the widow and forced the retirement of Prince Chun. 

Empowered with the office of defending the capital against 
the revolutionary armies, he treated with them and arranged 
for turning over the government on the understanding that he 
would be president of the republic. The members of the im- 
perial family fled, while he remained to head the revolution- 
ary forces which had overthrown the dynasty. 

The plan of himself and party now is to end the government 
that made him its first and only chief and establish a new dy- 
nasty — the dynasty of Yuan. According to custom, he will se- 
lect an imperial name and the written characters therefore will 
not be permitted for any other use thereafter. Through him 
will the Chinese people receive the grace of heaven. 

From farmer's boy to emperor of four hundred million is 
quite a rise in the present age. History gives only a few par- 
allel cases. History also shows that not more than one person 
in a million live in the literature of peoples 1,000 years. How 
long the fates will continue to smile upon him is uncertain, 
are plenty of potential leaders of counter revolutions in 
China — members of the ousted Manchu dynasty who will ven- 
ture to oppose a man who has raised himself up as emperor 



where they would not dare challenge the "government of the 
people." The pretenders to the throne of the families of Ching, 
Pu Yi, Pu Lun, Yu Lang and Chun will be more numerous than 
those who from time to time have threatened the tranquility 
of the French Republic. 

The explanation of Yuan Shih-Kai and the coalition of parties 
behind him is that, through an imperial form of government, 
with its quick and elastic methods of action, there will be 
more energy and promptness ready to defend China against 
the plots of several nations to strip her of territory and treas- 
ures. Japan is endeavoring in every day, through inciting revo- 
lutions in China and otherwise to prevent Yuan from being of- 
ficially crowned Emperor in the forthcoming ceremonies. 



SAN FRANCISCO'S OPPORTUNITY TO START AN ART 
GALLERY. 

The movement to establish an art center here in San Fran- 
cisco, something which will stimulate the entire West in this 
respect, is growing stronger than ever since the close of the 
Exposition, last month. Some practical attempt along this line 
should be made, so that the nucleus of a collection may mater- 
ialize. The News Letter suggests that the board of super- 
visors of the city appoint a committee to attend the forthcom- 
ing auction sale of the collection of selected paintings of Mrs. 
Rose Caldwell Hughes, to be held in the Italian room of the St. 
Francis Hotel, next Monday afternoon at 2 p. m., and consider 
the excellently characteristic canvas of George Innes, one of 
the greatest landscape painters that America has produced. 
Several weeks ago the late Mrs. Alice Skae provided in her will 
that $10,000 be set aside to the city for the purpose of purchas- 
ing a painting for the Park museum, so a fund necessary for the 
purchase is at hand. Mr. Butler of Chicago paid $120,000 for 
twelve paintings of George Innes, and presented them as a gift 
to the art gallery of the city of Chicago. San Francisco pos- 
sesses no canvas of this great American artist, and this is an 
unusual opportunity to acquire an excellent expression of his 
notable work. 



With the New Year the Western States Life Insurance 

Company has issued a captivating re-arrangement of its Twenty 
Payment Life "Coupon Savings" Policy contract, and adds 
thereto a double insurance benefit. This addition provides that 
the company shall pay double the face of the amount of the pol- 
icy in case of the death of the insured shall occur from accident 
while traveling as a passenger on a street car or railroad train or 
other public conveyance operated as a common carrier. A 
slight extra premium charge will be made for this benefit, which 
will, for the present, only be given in the newly arranged 
Twenty Payment Life "Coupon Savings" Policy Contract. Until 
further notice, this double insurance benefit will be confined to 
policies with face amounts not in excess of $5,000. 



"I observe." said the fiend, "that Mr. Rockefeller says 

he owes much of his success to golf." "It was my notion," said 
the low-brow, "that most men owe much of their golf to suc- 
cess." — St. Louis Republic. 




CHAMPAGNE 



Anc n - e M°- n HEIDSIECK fondee en 1785 
KUNKELMANN&C?Succ r - s 

REIMS 



Charles Meinecke &. Co. 

4...T. RMS C...T 314 SACRAMENTO «T . • f 



San Francisco News Letter 



January 8, 1916 



SPORTS AND PASTIMES 



By Outsider 
"Outsiders see most of the game." — Old Saw 

Those Amateur Rules Again 

The News Letter has come squarely out for the abolition of 
all distinctions in sport between amateur and professional, on 
the ground that such distinctions are archaic and hark back 
to England at a period when there were only two classes in the 
community — the gentlemen and all others — in other words, 
practically a feudal conception of life. These rules are out- 
moded in this day, and especially in this country. 

But the Amateur Athletic Union has been tinkering with the 
rules again, as it has found out that it is impossible to avoid 
certain violations, such as summer baseball being played for 
money, or its equivalent, by college men. At best, this is only 
a patchwork, and further change will be necessary from time 
to time, whenever it is ascertained that there is a large number 
of athletes not in sympathy with the existing regulations. In 
this respect, amateur rules do not differ from ordinary law, but 
experience has proven since time immemorial that laws which 
do not have the support of practically the entire people cannot 
be enforced satisfactorily, e. g., sumptuary laws such as prohi- 
bition, and those relating to morality. 

Granting, however, that these laws are to be made, at least 
they should be consistent within themselves. The absurdity of 
not permitting an athlete to have his name used to promote the 
sale of sporting goods — as, for instance, tennis racquets — when 
no mention is made of a much more evident capitalization of 
athletic ability in the signed article in newspapers. It may be 
argued that the distinction between a legitimate sporting writer 
and the other kind would be difficult to draw. Not so, how- 
ever. And one who knows anything about golf, for instance, 
knows that Chick Evans would not have been hired for his 
ability as a writer, and that it is the use of his name only that 
enables him to draw his pay, which, incidentally, in the case of 
this kind of reporter, is much greater than the ordinary reporters 
receive. 

By the way, what is the use of permitting summer baseball 
and then adding that the Union disapproves it? It is similar 
to a legislature passing a law permitting saloons and then to 
save its face adding a rider to the effect that it does not favor 
drinking. 

At the final meeting of the A. A. U. held in New York last 
week it was unanimously agreed that an amateur sportsman is 
one who engages in sport solely for the pleasure and physical, 
mental, moral and social benefits that he derives therefrom, 
and to whom sport is nothing more than an avocation. By com- 
peting or giving an exhibition in any of these sports under an 
assumed name or by being guilty of any fraud or any other 
grossly unsportsmanlike conduct in connection therewith, it was 
decided the penalty should be disbarment for life from amateur 
eligibility of any person guilty of any infringement of the rule. 

For other infractions of the rules, such as receiving pay or 
pecuniary benefits in consideration of or as a reward for par- 
ticipating in any public athletic competition or exhibition, or 
disposing of prizes for personal gain, the offender shall never 
thereafter be permitted to compete or exhibit as an amateur in 
the sport or sports in which such act was committed. 

On the question of summer baseball and summer camps where 
amateurs take part in games with professionals, or where the 
amateur is a player on a team or playing against a team on 
which there are professionals, it was the sense of the meeting 
that such competitions between amateurs and professionals 
should not be favored, but that under exceptional conditions 
and with proper safeguards such competition may be permitted 
without jeopardizing the amateur status of the player. 

The capitalization of athletic fame by granting or permitting 
the use of one's name to advertise or promote the sale of sport- 
ing goods, prizes or other commodities for use in connection 
with athletic games, shall not be permitted. 

• * * 

New Year Golf Tourney 

The Del Monte New Year's golf tournament drew quite a 
large representation from the bay clubs, and with the outside 
visitors at the hotel a large entry list was obtained. 



The victory of Roger Lapham in the first flight was very pop- 
ular, as this sterling golfer has made many friends since set- 
tling here. In the ladies' events the return of Edith Chese- 
brough to the game, after having been out for a couple of years, 
was the feature. With a start of three holes, Mrs. Max Roth- 
schild defeated her in the finals, while her versatile husband 
was winning the third flight of the men's competition. Pretty 
little Mrs. Duncan won the third flight for ladies, which was 
her first victory in open competition, and she was the recipient 

of the warmest congratulations from her many friends. 

* * * 

A New Physical Culturist 

That eminent peace advocate and literateur, Dr. Aked, who 
makes a specialty of reporting salacious trials for the press — 
he covered the Thaw trial in New York and the Diggs-Cami- 
netti case here — is gictured in a morning paper as playing leap 
frog on the deck of the Oscar II. It is an even bet that he will 
be run in opposition to Jess Willard as a physical culturist and 

all around bromide. 

* * * 

The Passing of Jack De Witt 

The death by his own hand of Jack De Witt, the wellknown 
sporting writer, has cast a gloom over the whole colony of devo- 
tees of the great outdoors. For not only was Jack a popular 
writer, but he had a most engaging personality, and belonged 
to a class of big-hearted, hard-bitten men who stood squarely 
on their two feet. He was such another man as the late Bill 
Naughton of the Examiner, and had a following wherever there 
was a gun fired or a dog run. 

In addition to being the rod and gun editor of the Breeder 
and Sportsman, he covered these sports for the Chronicle and 
Bulletin. 



MY GHOSTS. 



I heard the bell on the distant hill, 

The laughter and joy in the street, 
Within my heart all was lone and still — 

No word to cheer, and no form to greet — 
But companions were mine, very close at my side, 
For I sat with my ghosts at Christmas tide. 

No lips gave Godspeed ; no friendly hand 
Reached forth from the hurrying throng; 

But love I had, from a silent band, 

That gently thrilled like a helpful song; 

And the love that I gave, though the world is wide, 

Found the souls of my ghosts at Christmastide. 

—Mabel Porter Pitts. 



The popular Rock Island Railroad lines have just issued 

an unusually attractive illustrated booklet on traveling on "The 
Golden State Limited," the foremost transcontinental train 
through Chicago and St. Louis, with the specially good con- 
nections with California. For that reason the booklet is illus- 
trated with numbers of the great scenic features of the Golden 
State. The text is a pithy and inducing plea for Easterners to 
come to California in any season, but especially in the winter, 
when the East is suffering the cold and buffeting attacks of the 
Storm King. "Why go to California ?" asks the booklet. "The 
answer is: California itself. For no other State offers you 
such a varied choice of attractions, such a diversity of enter- 
tainment." For those Easterners who are seeking the best route 
to California, there is the "Golden State Limited," via Rock 
Island, El Paso & Southwestern and Southern Pacific. Going 
east from California is simply a reverse of this route, as it car- 
lies the traveler, with the best of modern comfort and speed, 
through some of the very best scenery to be had on an overland 
trip. 



Not 

Gray 

Hairs 

but tired 

Eyes 

Make 

us look 

older 

than we 

are. 

Old ace 

and Dull 

Eyes — 

tell-tale. 

Murine 




Eye Remedy Company, Chicago. Sends Book of the Eye npon 



After the 
Movies 
go home 
and 
Murine 
y^our Eyes. 

: wo 
Drops 
will rest, 
refresh 
and 

cleanse. 
Here it 
handy. 

request. 



January 8, 1916 



and California Advertiser 




PLyEA 




'Obey no wand but Pleasure's." — Tom Moore. 



Orpheum Bill Packed ivith Big Hits. 

Lillian Russell has "come back." She made the 
statement herself in a neat little speech. Incidentally 
she poked a good deal of fun at herself, and stated 
that she retired officially from the stage two years 
ago, but was firm in the belief that every woman 
should have an occupation in life, so that in spite of 
herself she had to obey the call of the footlights — 
hence her reappearance. Previous to her speech she 
sang a number of song hits which she had used at 
various times during her career. In all sincerity, 
Miss Russell is as lovely as ever. She may not ex- 
actly be the same "Airy, fairy Lillian" we knew 
so ne years ago, but there is much of the old beauty 
ard dash and style. There is only one Lillian Rus- 
sell, and she can never be replaced. We have to 
thank the Orpheum people for several good things 
lately. In successive weeks we have had Weber and 
F'elds and Anna Held, and now Lillian Russell. 
There is a team on the bill this week doing a stunt 
which precipitates a near riot. They are undoubt- 
edly the popular hit of the program. They are Ben 
Ryan and Harriette Lee. The lady of the duo has 
p method all her own. She is original, and that is 
the secret of her success. She is, moreover, differ- 
e t — decidedly so. In Ben Ryan she has an excellent 
foil, and between them the fun becomes fast and 
furious. Best of all, their jokes are new and their 
brand of fun is all their own. Max LeHoen and 
Mile. Dupreece have a novelty act wherein both of 
t'-iem do some clever shooting. They combine sing- 
ing and dancing in a very agreeable manner. Geo. 
Moore and Cordelia Haager sing clever songs and 
relate capital stories in a fetching manner. They are 
a clever couple. Fatima is an Egyptian dancer who 
rerforms three of her weird dances in a thoroughly 
art'stic way. She is a sensuous appearing lady, who 
is able to move her abdominal muscles in an alarm- 
irg manner. Comfort and King are two black face 
comedians who present a new act brim full of good 
fun and loaded with plenty of laughs. Arthur Mc- 
Watters and Grace Tyson have a screamingly hu- 
morous act which they call "A Revue of Revues." 
The act is constructed solely for laugh making pur- 
poses. Florrie Millership is called on the program "Little Miss 
Dainty." She is undoubtedly small and undeniably charming 
and petite. She can sing clever songs in a clever way and 
dance adorably. Page, Hack and Mack are a nifty acrobatic 
trio who accomplish the seemingly impossible. There is finish 
to their work, and their final stunt has the audience gasping. It 
is an extraordinarily fine bill. 

Paul Gerson. 
• • • 

Another Big All-Star BUI at Pantages. 

Pantages has a rattling good bill, this week, a show that will 
make the most blase vaudeville habitue sit up with keen delight. 
It is one of those prime star bills of class that the management 
is rapidly developing. The interest ranges from a cleverly 
trained wrestling bear to interpretations in grand opera, given 
by excellently selected principals from the Imperial Grand Op- 
era Company. They contribute a strong, spirited and exhilarat- 
ing exposition of the gem scenes of Traviata, Faust. Carmen and 
II Trovatore, any one of them worth more than the admission 
charged at the door. Laurie Ordway is something new in her 
class as an eccentric character comedienne, and she rigs herself 
out as a "sight," something that few actresses care to do, but 
Laurie has a twinkle in her snappy eye, a laugh in every move 
and utterance, and a generous touch of dare-deviltry in her ori- 
ginal methods, wherewith she upsets the dignity of the orches- 
tra musicians and the grinning audience. As a ready bride per- 
sistently praying for a husband, she is bound to make a mark 
in vaudeville, even if she nets only an "easy mark." The Big 




Eva Gauthier and Nila Devi, who trill appear next week at 
the Orpheum. 

Four is one of the best quartettes that has ambled on a San 
Francisco stage; they combine excellent songs garnished with 
the proper touch of comedy, and the audience could not get 
enough of them. Earl Flynn and his Beauty are clever whirwind 
dancers, and exhibit several captivating novelties in that popu- 
lar line. Paula gets an everlasting lot of music out of an ac- 
cordion, the brand that starts an audience to humming the tune 
and keeping time with their feet, a symptom which indicates 
that they are in perfect accord with her, and they were, as 
was proved by the recalls. The playlet, "The Boob," is capitally 
carried off by Charles King and Virginia Thornton, and contains 
several diverting surprises that skirt for a time very close to the 
risque. The movie gives another exciting installment in the 

unraveling of that absorbing serial mystery, "The Red Circle." 

• • • 

ADVANCE ANNOUNCEMENTS. 

European Vaudeville Sensation at Orpheum. — The Orpheum 
bill for next week will have as its headliners Eva Gauthier, 
prima donna, and Nila Devi, prima ballerina, in a series of in- 
ternational songs and dances. The association of a prima 
donna and a prima ballerina is unusual enough to be consid- 
ered a novelty. Dancing to vocal accompaniment has been a 
continental custom for some time, but was introduced in 
Europe as it has been in the East by Eva Gauthrier and Nila 
Devi. These two come to New York at the very height of their 



San Francisco News Letter 



January 8. 1916 



European popularity, and appeared in vaudeville with unquali- 
fied success. They are assisted by a quartette of dancing girls, 
and the efforts of the six result in a beautiful and fascinating 
stage offering. Bayone Whipple and Walter Huston will pre- 
sent their mysterious comedy creation "Spooks," the object o£ 
which is to create an air of spookiness by grotesque song, 
dance and weird music, with mechanical and electrical effects. 
A very spectacular riding novelty is offered by the society 
equestrians, James Dutton and his two pretty assistants, who 
perform a number of clever and difficult feats of bareback rid- 
ing. Earle Reynolds and Nellie Donegan will introduce a 
beautiful, elaborate and novel performance which is a happy 
combination of skating and dancing. Miss Donegan's dresses 
are marvels of beauty and richness. One of her hats has three 
thousand aigrettes, while another is the largest Paradise hat in 
the world. Bert La Mont and his cowboys in their round-up of 
mirth and melody, constitute an exceptionally fine sextette and 
one of the most picturesque vaudeville acts. Ben Ryan and 
Henriette Le^ , in their immense comedy skit, "You've Spoiled 
It;" Comfort and King in Junie McCree's laughable skit, "Coon 
Town Divorcons;" George Austin Moore and Cordelia Haager, 
in songs and stories, and the second installment of the ten-reel 
production. "Uncle Sam at Work," which is entitled "How 
Uncle Sam Gets His Coin," will be included in the attractions. 

* * * 

Big Bill at Pantages. — "Colonial Days," one of vaude- 
ville's pretentious musical offerings, will head an excellent 
eight-act show at the Pantages on Sunday afternoon. Melodies 
of early Virginia days, stately minuets, and quaint colonial cos- 
tumes, made the production an elaborate and delightful num- 
ber. There are fourteen members in the company : S. H. Dud- 
ley, the famous colored minstrel man, and his comedy trick 
mule, is a epecial feature of the new program, with a playlet of 
the South, entitled "The Stranded Minstrel." Lasky's seven 
"Hoboes" will return with their revised edition of "Knights of 
the Road," a jolly travesty on tramp life. This act recently 
returned from Australia, where it scored one of the biggest hits 
of any American act that has visited the colonies in years. Herr 
Bolke, a German scientist, will present "Creo," an artistic illu- 
sion wherein a beautiful model is "created" from a life-sized 
still study in an artist's studio. Anita Heymans, a well known 
local singer, will make her vaudeville debut with the new show 
in a repertoire of popular song numbers. Les Arados, daring 
acrobats, have a splendid novelty in "The Devil's Cavern." The 
fourth installment of Pathe's thrilling serial, "The Red Circle," 
will show further adventures of the criminal family which bears 

the stigma of the circle brand. 

• * * 

Big Play Ready at Alcazar. — Next week will prove a red let- 
ter one for the Alcazar Theatre and for the Lytell-Vaughan 
Company of players, for it will mark the first production in 
this city, and at popular prices, of the big, compelling play, 
"The Law of the Land," by George Broadhurst, author of 
"Bought and Paid For," "The Man of the Hour," "To-day," and 
other widely known successes. Further, this peer of modern 
dramas will have the advantage of being produced under the 
personal direction of the distinguished author, himself, Mr. 
Broadhurst coming to personally attend all the rehearsals. "The 
Law of the Land" ran for an entire year in New York, with Julia 
Dean in the leading feminine role. Bert Lytell will be seen in 
the role opposite to Miss Vaughan, that of a healthy, straight- 
forward, manly young American, and the two will have many 
fine scenes together. 

* * * 

Interpretative Readings of Great Modern Plays. — Leo Cooper 
is to give a course of six interpretative readings of great mod- 
ern plays in the Art Gallery of Paul Elder & Company, com- 
mencing January 12th. In each of the plays selected by Mr. 
Cooper for this course, he has been influenced by a desire to 
show a corner of creation seen through a temperament that re- 
veals human nature in its environment, culture and ideals. The 
first play in the series will be "Search Lights," by the English 
dramatist, Horace A. Vachell. 

• * » 

Tuesday Morning Musicale. — A most interesting announce- 
ment to society and musical folk is that of Rudolph Aronson, 
director of the Riviera Italian Grand Opera Company, and for- 
merly manager of the Metropolitan Concert Hall, New York, 
who purposes giving eight Tuesday Morning Musicales in the 




Elsa Ruegger, the famous 'cellist, who will play at the Tuesday 
Morning Musicale at the St. Francis Hotel. 

Colonial ballroom of the St. Francis Hotel, beginning January 
11th, at eleven o'clock. The most noted vocalists and instru- 
mentalists will be presented, and these musicales will be similar 
to those given with so much success at the Waldorf-Astoria and 
Baltimore Hotels. The first program is particularly alluring; 
one of the vocalists of the occasion will be Tilly Koenen, the 
famous Dutch contralto. Miss Koenen, who created a marked 
sensation on her first appearance in this city six years ago, is 
a prime favorite all over the concert world. The other singer 
will be Ralph Errolle, the well known American lyric tenor, who 
will be heard in numbers by Puccini, Giordano, Barthelemy, 
Hue, Pessard, Fontanailles and Cadman. The instrumental 
soloist will be Elsa Ruegger, the 'cellist, whose fame is world 
wide, her selections being a sonate by Pietro Locatelli and com- 
positions by Schumann, Saint-Saens, and Popper. Uda Wal- 
drop will be at the piano. Box and seat reservations may be 
made by addressing Rudolph Aronson, room 315, Hotel St. 
Francis. The patrons and patronesses include Mr. and Mrs. Ed- 
son F. Adams, Mrs. C. W. Clark, Mrs. Francis Carolan, Mr. 
and Mrs. C. Templeton Crocker, Mr. Wm. H. Crocker, Mr. and 
Mrs. M. H. de Young, Mr. and Mrs. Atherton Folger. Mr. and 
Mrs. William Fries, Mr. and Mrs. Joseph D. Grant, Mrs. Phoebe 
Hearst, Mr. Frank H. Hitchcock, Mr. and Mrs. R. B. Hale, Mr. 
and Mrs. I. W. Hellman, Jr., Mr. and Mrs. C. Frederick Kohl, 
General and Mrs. Oscar F. Long, Mrs. Eleanor Martin, Mr. 
and Mrs. Walter S Martin, Mr. and Mrs. Leopold Michaels, 
Mr. and Mrs George P. McNear, Mr. and Mrs. George A. New- 
hall, Mr. and Mrs. R. A. Oxnard, Mr. and Mrs. George H. Pope, 



W. D. Fenntmore 



A. R Fennimor* 




181 Post Street 
2508 Mission St. 

1221 Broadway, Oakland 



> San Francisco 



Double Vision Glasses 
Will Predominate in 1916 

There i* no doubt but what 

I ; i nil p iople requiring 
i v\r, pairs ol glasses, 

■ 

'■; infills as 

i mil i corrections ur.' combined 
in one lens. Naturally t hop*- 
people who want the ■ 
will wear the new "ciiitexOn**- 
picce " d< mble 

The objectionable features ol 

have been ■■!]- 

lir.-ly eliminated and those 

9 ho jit. obliged i'> wear two 

i cannot 

a i ' hi i ■■ icals can 

wear thi "Caltex" with 

comfort. 



January 8, 1916 



and California Advertiser 



Mr. and Mrs. James Rolph, Jr., Mrs. I. L. Requa, Mr. and Mrs. 
Mark Requa, Mr and Mrs. Henry T. Scott, Mr. and Mrs. Wm. 
E. Sharon, Mrs. John T. Wheeler, and Mr. and Mrs. Mountford 
Wilson. 

* * * 

Symphony Concerts Next Friday. — The third pair of Sym- 
phony concerts, Alfred Hertz, conductor, will be given at the 
Cort Theatre, Friday afternoon, January 14th, at 3 o'clock sharp 
and Sunday, January 16th, at 2 :30 o'clock sharp. The pro- 
gram will include the overture "Iphigenia in Aulis" of Gluck, 
which was arranged by Richard Wagner, the Symphony, G 
minor, op. 54, of Mozart, the concerto, D major, for violin, op. 
61, of Beethoven, the soloist being Louis Persinger, the distin- 
guished violinist and concert-master of the orchestra; and 
"Don Juan," tone poem (after Lenau) of Richard Strauss. 
Louis Persinger, the violinist, has for several years enjoyed 
the distinction of being recognized as one of America's most 
genuinely gifted artists. After a year's concertizing in America 
Persinger was enabled to return to Europe again, this time to 
Brussels, to study with that master of masters, Eugene Ysaye. 
In the meantime he was heard in Concerts throughout Belgium 
and in London, and was "violon solo" of the Orchestra du 
Theatre Royal de la Monnaie, Brussels, for one season. Ex- 
tremely successful appearances in London, Vienna and Copen- 
hagen added considerably to Persinger's growing reputation, 
and in the season of 1912-13 he was able to undertake his first 
extended American tour, appearing as soloist with many of the 
leading symphony orchestras — New York Philharmonic, Met- 
ropolitan Opera House, Philadelphia Orchestra, San Francisco 
Orchestra, etc., and playing recital engagements in most of the 
larger cities. During the season of 1914-15 he accepted an en- 
gagement as concertmaster of the Berlin Philharmonic Orches- 
tra, appearing as soloist with that venerable organization more 
than forty times in the course of his engagement. The tickets, 
in future, will be on sale at the box offices of Sherman, Clay & 
Co., and Kohler & Chase, and on the days of concerts at the 
box office of the Cort Theatre. 



HERE, THERE AND PERSONALLY. 

Standard Oil Company has perfected a mechanical system in 
the Midway oil field whereby a large quantity of flowing natu- 
ral gas is returned "to the lower stratas of the earth and con- 
served, instead of letting it go to waste as heretofore. Under 
natural pressure the gas is pumped down the boring of an old 
well and distributes itself naturally. 



Aviator Glenn Curtis declares that as soon as the war ends, 
some of the aviators will fly across the Atlantic to New York 
in their latest pattern big planes without making a stop. He 
declares the feat could be accomplished any day now. He 
looks forward to a regular trans-Atlantic service of airships. 
A new seaplane has been invented, one that can ride at anchor, 
if necessary, on the waves, even in a bad storm. The war has 
greatly increased the size as well as the power of these strong 
new airships. 



The wills of Elbert Hubbard and his wife, who were drowned 
on the liner Lusitania, were filed at Toronto, Ont., recently for 
ancillary probate, as both held stock in the Northern Crown 
Bank of Canada. The amount of Mr. Hubbard's total estate 
was declared as $397,845, and that of Mrs. Hubbard at $35,- 
735. In each case the estates were divided equally between 
their children, Elbert and Miriam. A direction in each will 
read : "I desire that my body be cremated and not buried in the 
ground." 



The White Star line has agreed to pay $664,000 in settle- 
ment of all claims arising from the sinking of the Titanic in 
April, 1912, when more than 1,500 persons were drowned, law- 
yers for the Line announced in New York recently. Of this 
amount $500,000 would be distributed among American claim- 
ants, $50,000 to British claimants, and $114,000 would be re- 
quired for interest and expenses in connection with the numer- 
ous suits. If all the claimants, both in this country and Great 
Britain, agree to the proposition, the White Star line will be 
released from all further liability growing out of the Titanic 
disaster. 



A STORY OVER SIX THOUSAND YEARS OLD. 

Here is a story some 6,000 years old, according to the in- 
scriptions on certain Babylonian bricks uncovered in the ruins 
of the ancient city of Nippur. It deals with the old story of 
Adam and the flood which destroyed life in this world. How old 
this story really is no archaeologist dare guess. The form of 
the story here given is a new version written by Sumerians, who 
invaded Babylonia about 4500 B. C, and recognized as pos- 
sessing the highest civilization and culture of any nation ante- 
dating the great period of Greek culture. A brief outline of 
the story is as follows: 

Enki, the god of the sea, and his wife or daughter, Ninella, 
ruled over Mankind in Paradise. Paradise was the land of Dil- 
mun, or the modern island of Bahrein. In Paradise sickness 
was unknown. Sin had not entered. Though the years passed, 
it was a land of perpetual youth. No wild beasts destroyed the 
flocks, and no storms raged. Enki, the god, decided to destroy 
mankind with a flood, and he revealed his purpose to Nintud, 
the goddess who had created mankind. For nine months and 
nine days the flood raged, and men were dissolved in the water 
"like tallow and fat." But Nintud, the mother-goddess, de- 
termined to save the king, Tagtug, and him she called to the 
shore and embarked on a boat. Tagtug, who was thus saved, 
corresponds to the biblical Noah. It was the custom of the 
Babylonians to deify their kings after death. The goddess Nin- 
tud explained to the god Enki how Tagtug had escaped the uni- 
versal destruction, and had become a god. He then became a 
gardener. Enki revealed to him the secrets of trees and plants. 
Tagtug was permitted to eat of the fruit of all the trees, except- 
ing that of the Cassia. But he ate of the fruit of the Cassia 
tree, and at once the goddess Nintud took from him immor- 
tality. He was compelled to labor and suffer until the gods 
took pity on him and taught him various arts to comfort him. 



"Tell me, now, Jamie, what was the most wonderful 

thing you saw when at sea?" "I think the strangest thing I 
saw was the flying fish." "Noo, loddie, dinna make a fule o' 
yer mither. Wha ever heard of a fish flying?" "Another 
itrange thing I saw when crossing the Red Sea. We dropped 
anchor, and when we raised it again there was one of the wheels 
of Pharaoh's chariot entangled on it." "Ay, laddie, I'll believe 
that. We've Scripture for that." — Tit-Bits. 



"A young fellow anxious to enlist, had just been exam- 
ined by the doctor. "I am sorry," said the doctor, "but your 
teeth are not good enough." "What!" exclaimed the indignant 
recruit; "my teeth ain't good enough, aint they? Well, they're 
the same teeth what you passed my brother with yesterday." — 
The Strand Maga:we. 



Orpnemn 



OTarrell Street 



» ' 1'owell 



Week bednnlnu 

EVERY I 'AY. 



BVA OAI l IIIKK 
Kall.'l hi a >*•• 



RYAN 4 M w. 

<ex<-'i ■ 



Tills SUNDAY AFTEJRI 

AN UP-TO-DATE BILL 
Prima I^nnn and MI. A DEVI Prima 



na nnil 



> $1 
I'hone I 'ouRlas 






Pant-ages' Theatre 



Market - 



- 

VAUDEVILLE DE LUXE 











" \ r.^c. ■ 

EIGHT PANTAGES FEATUPES 







St. Francis Hotel colons ball room 

:»rj II, at II 

TUESDAY MORNING MUSICALES 

■ 

..-•at* anil boxea at K...m 31"'. Hotel 81 Kranclj. 



10 



San Francisco News Letter 



January 8, 1916 




In spite of the magnificent response to the needs of the Bel- 
gians, the suffering in that stricken country is still so heart- 
breaking that the American commissioners under Hoover, who 
are distributing the relief, write home letters that stir any heart 
that does not pump ice water. 

As there are so many Californians doing the work, the people 
in this State naturally have their sympathies played upon con- 
stantly. 

One never goes to any affair, from the simplest Oolong fest 
to a real debauch in the way of an afternoon tea without some- 
one quoting from a letter from the Hoovers, or Professor Vernon 
Kellogg, or Dudley Gunn, or Father Lathrop, or Secretary Gib- 
son, or one of the other Californians who have gone on to suc- 
cor those dispossessed patriots. The other day some one started 
a story about a little Belgian girl, and one of the belles who is 
supposed to be a very self-centered, hardened young butterfly, 
burst into tears and said : "Oh, I wish that you would all stop 
pressing the Belgian button and turning on the sob stuff — it 
gets me!" 

Whereupon one of the guests pressed another button and 
produced a story which shows that the California youngsters 
have a somewhat humorous view of the war situation. The 
other day, when this lady returned home from a meeting with 
Mrs. William Crocker, the subject under discussion war relief, 
and therefore lasting far into the afternoon, she found guests 
invited to tea already assembled in the drawing room. Sud- 
denly her two small sons, one aged twelve and the other ten, 
burst into the room, bellowing wildly: "I wish that I were a 
Belgian!" Over and over again they shrieked this refrain, and 
you may imagine the effect. 

And at that very moment in many smart households, from 
Pacific avenue to the Peninsula, the same cry went up from a 
hundred boyish throats. Some team work that! 

It was organized by a group of boys from the Potter school, 
who went to the Orpheum and heard a facetious gentleman sing 
a song, the burden of which was "I Wish that I Were a Bel- 
gian." The lads decided that there was something in the charge 
that Europe is draining off a lot of sympathy that is needed 
here at home, and one of these boys with a great gift for action 
decided that the thing to do was for every one of them at the 
same hour to shriek aloud "I wish I were a Belgian." Even the 
boys have no complaint to make against all this emotioning go- 
ing Europeward, thought it was a great joke anyway, and they, 
too, agreed to join the chorus. 

© © © 

A change has come over the spirit of the dance in New York, 
and the first translation into Western terms was at the Irwin 
dance the other night, when suddenly the orchestra began to 
play some lovely classical bit, and some of the girls who have 
been on in New York and have taught their favorite partners 
the steps, took the floor and danced intricate measures with the 
finish of professionals. The dancing of the Templeton Crockers 
was particularly admired. 

In New York the ice skating craze has caught the multitude, 
and the dancers who kept the cafe floors crowded have been 
lifted out of the one-steps and the more or less leisurely dances 
of the past seasons into the highly stimulating, tingling twirls 
of ice skating. 

Those who still dance may be classified among the survival 
of the fittest. 

One reason for the dancing craze was that the one-step and its 
modifications were within the athletic limitations of all ages 
and degrees of agility and grace. Men and women danced who, 
in the elder days of the dance, would never have qualified as 
ball room material. 

Now the dancing set in New York, reduced in numbers, but 
lifted in quality, is making of the dance Art to the 'nth degree. 
The accessories at all the private dancing clubs are beautiful 
and costly in the extreme. At one of the clubs, Belasco was 
called into conference, and his decorators arranged a lighting 
system that would add a glamour to fairyland. With wonderful 



orchestras playing classical music and the lights flooding the 
place with moonlight, or playing on it the raptures of the des- 
ert, one may imagine the marvelous effects produced. 

© © © 

It was hoped that the projected Club de Vingt would arrive 
at such luxurious and artistic distinction, but instead of that it 
has died in the "borning." There have been various conjectures 
about the demise of the idea before it became a reality, but 
most of these conjectures were of the stuff that dreams are 
made of. The truth of the matter is that in spite of the success 
of the New York club under the same management, the projec- 
tors of the plan were afraid to finance it unless assured of the 
intimate social touch that an interested stockholder like Mrs. 
Alexander would have given it. They are counting on her to 
keep the thing going during its infancy, and if a thing of this 
sort can survive infant mortality, it is all right. But Cupid came 
along and removed Mrs. Alexander from her sphere of useful- 
ness, as far as dancing clubs are concerned. In the tussle be- 
tween the little fellow and the goddess of the dance, Terpsichore 
was counted out in the first round. 

Mrs. Alexander's engagement to Mr. Kaufmann was a genu- 
ine surprise, in spite of the "I told you so's" who will never ad- 
mit that anything has the element of surprise. One of this ilk 
was proclaiming that she had suspected it ever since — naming 
a time that antedated the acquaintance of the bride and groom ! 

Those who were at the wedding are enthusiastic over the 
pretty little cermony arranged by Mrs. Mountford Wilson for 
her sister. There were none of the frills of the elaborate wed- 
ding. Even the music being omitted, but the happy spirit of 
every one was so contagious that all agreed that never was 
there a more joyous wedding party. The bride looked so young 
and pretty that all decided that she could pass for the older 
sister of her son, Douglas. One of the nicest things about this 
marriage is the evident delight of Douglas and Miss Harriett 
Alexander in acquiring so thoroughly desirable a step-father. 
Mr. Kaufmann has won the hearts of all the friends of the fam- 
ily, and many a belle is asking herself how it happened that 
the unmarried but willing contingent let Mrs. Alexander walk 
off with a prize like Mr. Kaufmann. The Kaufmanns plan to 
spend part of every year in San Francisco, so that there will not 
be any real break in the large circle of friends which Mrs. Kauf- 
mann has in San Francisco. 

© © © 

The last letters from Mrs. Wakefield (Edith Huntington 
Spreckels) are posted in Egypt, whither she and her honey- 
mooning husband went from China as the most direct way of 
getting back to San Francisco ! When the cables informing her 
of the death of her father in New York reached her, they were 
in Shanghai, and tried to engage immediate passage back to 
San Francisco, but the steamers were so crowded that it was 
impossible to get a booking for months, and they finally de- 
cided to go on to Egypt and come home by way of New York. 
Huntington is not credited with having much worldly goods to 
pass on, but whatever his estate it will undoubtedly all go to his 
daughter. 



The New Year's eve celebration at the Hotel Oakland was 
a brilliant affair. From nine o'clock on, there was a constant 



THE 



NOW ON FREE VIEW IN 

WILLIAM KEITH GALLERY 



532 SUTTER STREET 

Daily from 9 a. m. to 6 p. m.— Tli. Collection of 
MRS. ROSE CALDWELL HUGHES of San FimnclSCO an.l New York 
PAINTINGS BY 
Whistler Geo. Inness 

Robert Reid Lillian Genth 

Hommer Martin Geo. H. Smillie 

Bruce Crane Geo. H. Bogerl 

Carlelon Wiggins Max Wey! 

N. Largilliere Jacquet 

E. Loyal Field Ralph A. Blaltelock 

A. Slover W. C. Emerson 

ETCHINGS AND MEZZO TINTS IiY 
Whistler Brangwyn Pennell Stevenson 

Cameron Haden Cox Webb 

Van Muyden Millar Tissol Newman 

THE COLLECTION— To he Sold at Absolutely Unreserved Auction in 1 

ITALIAN UOOM of the BT. FBAVCI8 HOTF.L oil 

MONDAY, JANUARY 10, AT 2 AFTERNOON 

Sale to he conducted hj- MR. H. TAYLOR CURTIS 

Catalogs on Application 



J. Francis Murphy 
Gustave Weigand 
Chas. P. Gruppe 
Geo. McCord 
Carlton T. Chapman 
Andre Brouillet 
Thos. B. Craig 
E. W. Chrislmas 



January 8, 1916 



and California Advertiser 



ll 



string of motors arriving at the hotel. The ball room, restau- 
lant and grill were the scene of a brilliant display of the smart 
set engaged in the great annual frolic. The demand for the 
beautifully decorated tables was so great that additions were 
placed in the Tapestry Room to accommodate the late arrivals, 
who had participated in the civic celebration or parties else- 
where. Contrary to the former custom of closing the hotel to 
those who had failed to make table reservation, the doors were 
kept open to the public, and the true carnival spirit prevailed 
throughout the evening. When the guests were seated, they 
found thereon souvenirs from the hotel management — paper 
caps, hat, horns and noise makers galore. At eleven o'clock 
the New Year's spirit was in full swing, and the eye was filled 
with a moving picture of color, brilliancy and beauty. At five 
seconds before twelve the rooms were darkened, and sixteen 
cooks, arrayed in fantastic garb for the occasion, walked 
through the various rooms, bearing on trays over their heads 
the letters "Happy New Year, 1916." These letters were cut 
from huge blocks of ice, pieces of green and red glass were 
frozen in the ice, and on the inside Christmas candles were 
lighted. Some 1,500 people participated in the festivities. 
© © © 

The first of the series of popular Musical Mornings will be 
inaugurated at the Hotel Oakland on January 11th, at eleven 
o'clock. These affairs had their inception at the Waldorf in 
New York some few years ago, and met with popular favor 
there. Already luncheon parties are being arranged at the 
Hotel Oakland, following the entertainment. Mr. MacFadyen 
announces a delightful program for the first of these series. 

Mr. H. Walsh, 814 First National Bank Building, is in charge 
of arrangements for a dinner and dance to be given at the Ho- 
tel Oakland, January 8th. Dinner is to be served in the attrac- 
tive Tapestry Room of the hotel, with dancing in the Rose Room 
from 8 to 12 p. m. About sixty guests are expected. 
© © © 

Maude Fay, a sister of Postmaster Charles Fay, prima donna 
of international renown, who was singing leading roles at the 
Munich Opera House at the beginning of the war, and who later 
joined the ranks of the Red Cross nurses, is returning to Amer- 
ica. Her brother will meet her in New York this week. Miss 
Fay was a protege of Madame Johanna Gadski. 
© © © 

The Monday Morning Musicales, which emulate, but are ex- 
pected to surpass in interest and popularity their prototype in 
the Waldorf-Astoria of New York, will begin next Monday in 
the Colonial ball room of the St. Francis. This series, which 
follows out the lines of the Bagby concerts in New York, is one 
of the most gratifying results of the musical inspiration of the 
Exposition. The first concert will be given by Mme. Betty 
Drews, a dramatic soprano, and pupil of Mme. Gerster, teacher 
of Julia Culp; and Miss Mae Mukle, a member of the Innisfel 
Quartette, who has gained fame abroad as a 'cellist. The best 
artists available will be secured for each of the musicales, and 
it is believed that these will prove even more popular in local 
society than the concerts at the Waldorf-Astoria have been 
among the smart set of New York. Parties of prominent so- 
ciety people are already being made up for the first concert. 



Mrs. Brown was entertaining friends, and somewhere 

between angel cake and chocolates the fair guests began to 
pay tribute to their respective husbands. "When we were first 
married," said Mrs. Brown in her turn, with a reflective sigh, 
"Billy used to kiss me every time the train went through a tun- 
nel." "How deliciously beautiful!" ecstatically exclaimed one 
of the young women. "Does he still do it?" "Well, I should 
say not," responded Mrs. Brown, sadly. "Every time we hit a 
tunnel now, he takes a drink." — Exchange. 



The New Year certainly received a royal welcome at 

Techau Tavern, where all the jovial rites which are the feature 
cf New Year's eve at this famous cafe were observed with spon- 
taneous enthusiasm. The place was crowded with merry-mak- 
ers, each striving to outdo the other in good fellowship. The 
decorations, the fun-making and noise-making souvenirs, the 
festoons of serpentines, all combined to fumish the proper at- 
mosphere for a glorious good time. At one large table Colonel 
Charles F. Hanlon, the well known San Francisco attorney, bon 
vivant and prince of entertainers, was the host of some twenty 
guests, among them Anna Held and Lillian Russell. 



Pears' 

Soap, like books, 
should be chosen 
with discretion. 
Both are capable of 
infinite harm. 

The selection of 
Pears' is a perfect 
choice and a safe- 
guard against soap 
evils. 

Matchless for the complexion. 



HOLIDAY PLEASURES AT DEL MONTE. 

Del Monte had the first Paper Chase of the season this week, 
and it was a great success. There were thirty-five riders in the 
party, including ten ladies. There were no accidents, the fences 
were low, and all the horses jumped well. The hares did a 
good piece of work in laying the papers, and were not caught 
by the hounds. At 'he end, every one wound up at the Officers' 
Club at the Presidio, on the invitation of the officers in the 
chase. There was tea and dancing till dinner time. Everybody 
had a good and exciting time, and from now on there will be 
two chases a week open to all. 

The tournament crowd is beginning to arrive, and all the 
Christmas guests are staying over. There are good matches 
every day, both morning and afternoon. 

New Year's eve was observed in an especially fitting man- 
ner. There was a supper dance in the main dining room, seats 
for three hundred and dancing space for at least that number 
of people. Special cabaret entertainers came down from the 
city. The orchestra was complete, and there were hundreds of 
favors distributed for fun and general amusement. As at 
Christmas time, it was a banner celebration, and many new fea- 
tures were provided. 



BIG CHEMICAL DISCOVERY BY CHARLES MARCHAND 
As forecasted in the News Letter, some time ago, Charles 
Marchand has made a complete success of his discovery of sav- 
ing certain valuable by-products from the waste liquors from 
wood sulphite plants, a discovery which will place him in the 
millionaire class in the near future. His patents have been 
amply protected at Washington, and he is now deep in the work 
of installing a plant on a commercial scale for the Kimberly- 
Clark Company of Neenah. Wis., which will be completed by 
March. The company has a daily output of 240,000 gallons of 
waste liquor, containing about 2.45 per cent of fermentable dex- 
trose, which will yield 1.40 per cent of 180 degrees proof de- 
natured alcohol at such a low price that the savings will be $650 
per day, approximately $200,000 per year, out of which Mar- 
chand will receive an extraordinarily handsome percentage. 
This plant is only one of several score which will reap the ad- 
vantage of Marchand's ingenious and very important chemical 
discovery. His success is considered a brilliant coup, as, since 
his announcement, it has developed that thousands of chem- 
ists of all nationalities have been attacking the same puzzling 
problem for the past thirty years. Mr. Marchand will take his 
family from Portlard. Or., where they are now residing, to Wis- 
consin, so that they may be near him during the time he is in- 
stalling the new plant. 



Most of the public benefactors you read about are mak- 
ing money. 



12 



San Francisco News Letter 



January 8, 1916 



BIG NEW YEAR'S ENTERTAINMENT AT-CORONADO 

Hotel Coronado at Coronado Beach, off San Diego, capped 
all its former brilliant successes in entertaining enjoyment dur- 
ing the recent midwinter holidays. Manager John J. Hernan 
composed a captivating program, which covered both indoor 
and outdoor entertainment, and as the weather was ideal, as 
usual, the crack polo tournament, the golfing, boating, fishing 
and surf bathing kept the 500 guests and the hundreds of holi- 
day visitors keyed up to a high pitch of pleasure. New Year's 
day introduced a special program, opening with a thrilling polo 
game. Some of the guests motored down to witness the open- 
ing of the racing season at Tia Juana. In the evening, after the 
usual famous Christmas dinner given with all the novelties of 
Yuletide surprises, dancing ruled with undisputed sway. Three 
big dancing floors were covered by the merry guests — the main 
dancing floor, a portion of the floor adjoining the big bowling 
alley, and the large room adjoining the grill. Enjoyment ruled 
unconfined. Admiral McCallum allowed the band of his war 
vessel to attend the festivities, and three orchestras were going 
all the time in the main ballrooms. Punctuating the night's 
dancing exhibitions were given by the Millers, who have won 
fame by their marvelous athletic dancing, and the Misses Smol- 
ler, the regular exhibition dancers of the hotel. Of course, 
there was the usual concert music, and the other capital de- 
vices offered by the management to keep the guests amused at 
every turn. Dr. Lorini, a well known physician of Southern 
California, and on the staff of the hotel, was on hand, as usual, 
but large as was the number of guests, no call was made on his 
services. "Safety first" is a cardinal rule of the management. 



COST OF THE CLOSING OF THE PANAMA CANAL. 

The cash-loss to ship owners from the closing of the Canal 
cannot be computed, as it involves not only increased insurance 
in cases of perishable freight, which will have to be carried 
through the Suez Canal or around the Horn, but the estimate 
must also include the added cost of coal and provisions and 
many other details of expense. To the United States govern- 
ment there results a loss of at least $200,000 between the clos- 
ing and November 1st. Another disturbing effect of the tie-up 
is the prospect that a considerable proportion of highly profit- 
able freight, which has been recently diverted from the all-rail 
lines on transcontinental routes, and the Southern Pacific Sun- 
set-Gulf Route (Morgan Line) via Galveston, will be turned 
back to these carriers. 

There are assurances that the waterway will be cleared as fast 
as possible and at no very late date. 

It is the weight of the hills which forces the dirt up the chan- 
nel of the waterway. When the weight of the smaller hills 
was diminished the upheavals ceased; when the greater hills 
are relieved of thei: excess load there will be no more trouble 
in the cut. It is a question of time only, and not a very long 
lime at that. 

General Goethals intends to blast away the tops of the offend- 
ing hills in order to bring into the channel all loose earth, and 
thus remove forever the source of the slides. We are told, 
moreover, that no effort will be made to maintain a temporary 
channel for the use of a few ships, and General Goethals is 
quoted as saying: "When the Canal is reopened, it will be with 
a permanent channel through the cut, even if this work takes 
the rest of the year." 



The Archbishop of Canterbury was to officiate at an im- 
portant service in London. The main entrance to the Abbey 
was opened, and a great space roped off so that the dignitaries 
might alight from their equipages unmolested. When a dusty 
four-wheeler crossed the square, driven by a fat, red-faced 
cabby, bobbies rushed out to head him off. "Get out of 'ere," 
one of them called briskly; "this entrance is reserved for the 
Archbishop." With a wink and a backward jerk of his thumb 
the irresistible cabby replied cheerfully: "I 'ave the old duffer 
inside." — Christian Register. 



It's funny how a man whose health is so poor that his 

wife has to carry the baby when they go out anywhere can 
walk fifteen miles around a lodge-room with sixty pounds of 
robe and a miscellaneous assortment of knickknacks attached 
to his person. — Puck. 



WHAT'S YOUR HURRY? 

Slack up, brother, what's your hurry 

That so recklessly you scurry 
With your elbows jabbing sideways and your glance fixed 
straight ahead ? 

Is a minute's time so precious 

That you needs must be ungracious 
And go tramping on your fellow like a hungry quadruped? 

Can't you spare a nod of greeting, 

Pass the time of day on meeting? 
Swap a joke or laugh a little when a neighbor drifts along? 

Is the dollar so enticing, 

Is "success" so all-sufficing, 
That you can't devote a second to a brother in the throng? 

Do you know your destination? 

It's a quiet little station 
Where ambition never troubles and the dollars jingle not, 

Where there is no bootless striving, 

Sordid scheming or contriving, 
And the richest man's possession is a little grassy plot. 

Why be over-keen for speeding 

On a trail so surely leading 
To that lonely little village where we all must come at last? 

Slack up, brother, what's your hurry, 

That so recklessly you scurry? 
You may head a slow procession ere another year is past. 

— Peoria Journal. 



THE MEN IN FLANDERS. 

The men go out to Flanders 

As to a promised land; 
The men come back from Flanders 

With eyes that understand. 

They've drunk their fill of blood and wrath, 

Of sleeplessness and pain, 
Yet silently to Flanders 

They hasten back again. 

In the low lands of Flanders 

A patient watch they keep; 
The living and the dead watch on, 

Whilst we are sound asleep. 

— Margaret Sackville. 



"I can't say I like your new tooth-paste.' 

ing cream." — Yale Record. 



"That's shav- 



Louis Gassner inc. 

Manufacturing Furriers 
112-114 GEARY STREET 

FURS 

Annual Clearance 

SALE 

BIG REDUCTIONS 

During this sale there will be no 
goods sent on approval, 
no returns and no 
exchanges. 



January 8, 1916 



and California Advertiser 



13 




"Court Life from Within." 

One of the most interesting recent volumes of reminiscences 
is that of the Infanta Eulalia of Spain, aunt of the present king, 
who has very frankly described "Court Life from Within." The 
author will be recalled by those who can remember the Chicago 
exposition of 1893 as being the official representative of Spain 
in the celebration of Columbus's achievement 400 years ear- 
lier : and she devotes one chapter to adventures in America on 
that occasion. But for the most part she describes the life of 
Europe's reigning families as it has come under her personal 
observation as a guest in the different palaces. First of all she 
gives a picture of her own childhood and the social restrictions 
she endured perforce. Eulalie is essentially a democrat; she 
was one in her earliest years and has become more so with ex- 
perience and observation. One reads here, quite possibly with 
astonishment, of the rigidity of royal etiquette, even in private 
life. The infanta found herself bound hand and foot by conven- 
tionality, even in the palace, far from court, where she lived 
with her sisters and mother in the first years of her brother's 
reign. And even now, particularly in Berlin, she finds that a 
royal guest in a palace is a sort of bird in a gilded cage, as the 
old song writer puts it. In happy contrast she writes of the 
comparative freedom in the Scandinavian democracies and of 
the extreme simplicity of Haakon and Maud of Norway. The 
infanta's childhood was spent partly in France, in exile, during 
<he republican interregnum some 40 years ago, and she is 
rather more French than Spanish as a result. As a matter of 
fact, she is quite cosmopolitan, happy in any court, but happier 
still in the freedom of private life. Separate chapters are given 
to England, Germany, Russia, Scandinavia and Italy. There is 
another, "The regal pose," dealing with the minor royalties with 
or without thrones and courts, the latter especially exciting the 
author's commiseration for the absolute uselessness of life as 
they live it. 

Published by Dodd, Mead & Co., price $2.50 net. 
» * * 
"Ordeal by Battle." 

A special American edition of F. S. Oliver's "Ordeal by Bat- 
tle," now in its twenty-third thousand in England, has been 
prepared in this country. The history of the success of this vol- 
ume is interesting and goes to prove that our public is not slow 
to recognize merit. As is customary with many English books, 
a small edition was first imported from the London publishers, 
but almost at once it began to be talked about. Theodore 
Roosevelt, for example, said: "In its practical teachings the best 
book that this war has produced is Oliver's 'Ordeal by Battle.' 
I wish that every American would read it, and would realize 
that everything there said, as to both the shortcomings and the 
needs of the English people, applies with far greater force to the 
American people at the present time." 

Published by the Macmillan Company, New York. Price, 
$1.50 net. 

• • » 
"Master Skylark." 

Apropos of the large number of Shakespeare Tercentenary 
celebrations already planned for April, this year. The Century 
Company, New York, announces the early publication of "Mas- 
ter Skylark," a five-act dramatization of John Bennett's novel 
of the same name. The play, it is said, opens in Stratford-on- 
Avon, showing Nick Atwood, a youthful cousin of Shakes- 
peare's, dissatisfied with the monotony of his home life. Then 
comes a company of strolling players, who kidnap the boy be- 
cause of his voice. After a number of adventures along the 
English countryside, Nick reaches London and becomes a 
famous choir-singer. While there he meets his kinsman, Wil- 
liam Shakespeare, who brings about a reunion of Nick Atwood 
and his Stratford relatives. A love interest is supplied by the 



daughter of the master-player who had managed the kidnaping 
of the sweet voiced boy. "Master Skylark" introduces as dra- 
matis personae, in addition to Shakespeare, Ben Jonson, Thos. 
Heywood, Queen Elizabeth, and other famous historical figures 
of England's Golden Age of the Drama. 

* * * 

"The Story of a Pioneer." 

Anna Howard Shaw tells in her recently published autobio- 
graphy, "The Story of a Pioneer," the interesting story of her 
first public speaking. It was while she was at the Big Rapids 
High School that she was to recite a poem, "No Sects in 
Heaven." When she faced her audience, she says : "I was so 
appalled by its size and by the sudden realization of my own 
temerity that I fainted during the delivery of the first verse. 
Sympathetic classmates carried me into an anteroom and re- 
vived me, after which they naturally assumed that the enter- 
tainment I furnished was over for the evening. I, however, felt 
that if I let that failure stand against me I could never after- 
ward speak in public; and within ten minutes, notwithstanding 
the protests of my friends, I was back in the hall and beginning 
my recitation a second time. The audience gave me its eager 
attention. Possibly it hoped to see me topple off the platform 
again, but nothing of the sort occurred." 

Published by Harper & Brothers, New York. 

* • • 

New Edition of Madison Cawein's Poems. 

Under the energetic and able management of Mme. Clarence 
de Vaux-Royer a number of literary entertainments have been 
given at the Cameo Club salon in New York to further the publi- 
cation of a new selection of the best poems of the late Madison 
Cawein. At the last gathering of this character the guests of 
honor were Dr. David Starr Jordan, Ella Wheeler Wilcox, Mrs. 
Samuel Untermeyer, Mrs. Florence Wier Gibson and others 
of equal prominence. The "Kentuckians" gave a dinner at 
Delmonico's to forward the success of these rarely meritorious 
poems. So did the Cameo Club at the Waldorf-Astoria and at 
•.he Shakespeare Club. This volume, composed of the best 
poems of Cawein, is now on sale at all leading book stores in 
New York, and at the Cameo Press, 627 West 136th street, New 
York. Theodore Roosevelt, who is substantially supporting this 
effort to give Madison Cawein the high standing he deserved 
in life, says of the work: "To acknowledge unfamiliarity with 
the poetry of Madison Cawein is to acknowledge a woeful ig- 
norance of contemporary American literature." 

* * * 

Edward H. Sothern began his reminiscences in the January 
Scribner Magazine. He opens at "the very first page of my 
remembrance," a scene on the stage of the old London Haymar- 
ket, in 1863. the little boy looking into a pair of twinkling gray 
eyes, the eyes of his father, who was made up for his famous 
part of Lord Dundreary. The elder Sothern's children were 
"The Blesseds," and were brought up in an atmosphere of ro- 
mance, the land of jolly make-believe, of fairy legends and 
drollery. About this period there is an irresistible personal 
charm in Mr. Sotherns narrative. It is fanciful, rich in anec- 
dote, and pervaded by genial humor. 



Wedding Presents. — The choicest variety to select from at 
Marsh's, who is now permanently located at Post and Powell 
streets. 



MELLOW AS MOONLIGHT 

CASCADE 

For your HI-BALL today 

The finest, purest and mellowest whisky that 
brains and money can produce, cost to you no 
more than inferior grades; so why not ask for 
and insist on getting CASCADE. 
Instead of saying whisky, just say CASCADE, 
^-—si vou will enjoy it and feel much better. 

>HISK*J ' ' ' 

Special enjoyable drink recipes for the asking by writing 
J. H. Norton, care San Francisco News Letter 




14 



San Francisco News Letter 



January 8, 1916 



The New 
Poodle Dog 

Hotel and Restaurant 

At Corner 

Polk and Post 

STREETS 

San Francisco 

Phone: 

Franklin 2960 




San Francisco's Leading 

French Restaurant 

MUSIC 



French Dinner Every 
Evening, 75 Cents 
Sunday, $1.00 



NEW DELMONICO'S 

362 Geary Street 



Above Hotel St. Francis 



Telephone Sutter 1572 



OTarrell and Larkln 
Streets 



BLANCO'S 

PHONE FRANKLIN 9 

No visitor should leave the city without see 

ing the finest cafe in America 



J. B. Pan J. Bergei 



C. Mailhebuau 



BERGEZ-FRANK'S 

Old POODLE DOG Co. 

HOTEL AND RESTAURANT 
MUSIC AND ENTERTAINMENT EVERY EVENING 

415-421 Bush St., Sib Francisco (Above Kearny) Exchange. Douglas 2411 



Los Angeles 



Pasadena 



Oakland 



i 




PHOTOGRAPHS 



41 GRANT AVENUE 



San Jo 



Sacramento 



San Francisco 



Novelties for "Welcoming" and 
"Bon Voyage" Packages 



Flowers Delivered to Any Part of 
the World 



SEND YOUR HOSTESS A DISTINCTIVE BOX OF FLOWERS 

FROM JOSEPH'S FLORISTS 

GRANT AVENUE, NEAR SUTTER STREET 



Phone Kearny 2842 

Cosgrove's Hair Store 



Established 20 Years 

239 Powell Street 



San Francisco 



Gouraud's 

Oriental 

Cream 



Gives that pearly white Complexion so 
desired by the Women of Fashion. 



FADS AND FASHIONS 



AT DRUGGISTS AND DEPARTMENT STORES 



When the practical quality steps in, illusive chic, they say, 
steps out. This may be true when the idea of the practical is 
carried to an extreme. We have learned, however, to add a 
touch of trimming here, and a note of color there; to slash a 
sleeve, or band a skirt in a way that quite overcomes the pre- 
dominance of practical over chic and preserves both. 

The Dress for General Wear. 

Suitable for the business woman, or the young girl just be- 
ginning her days at college, is the popular serge in various 
qualities and weights. This material is appropriate for the 
stormy days of the heaviest of winters, and also for the most 
balmy of climates. Wool poplins, gabardines and tweeds are 
also serviceable, and make exceedingly attractive costumes. 
These models, often simple in design, permit of a smart touch 
of some distinctive color or effect, perhaps a motif, symbolic 
of the mystic Orient, or of the most fantastic cut-in-stone rel- 
ics of our aborigines, the Indian mound builders, which have 
been brought to view after almost numberless decades. De- 
tails of this kind often close the high collar, being in the form 
of buttons, oddly shaped, or medallions, serving as buckles, 
or simulating belts on the dress itself. With these effective 
novelties a dress or suit may be rendered unique to a degree, 
and carry an individual note, difficult to obtain but very satis- 
factory to the wearer, as she may be sure that her creation is 
for her wear alone, and will not be duplicated. 

The Use of Lace and Net for Blouse or Frock. 

Net has once more come into popular use for dainty blouses 
and frocks, both for daytime and evening wear; thread run nets 
are especially favored for the latter purpose. Plain net is used 
considerably for blouses in simple designs, tucked here and 
there and with tiny frills that fold softly about the neck, or lend 
grace to the sleeve. Chantilly, that charming lace of web-like 
'.exture in almost too delicate a weave to be worn, is also used 
to fashion many gorgeous creations. Shadow lace, too, has its 
part in the making of the 
more elaborate dresses, in 
combination with soft taf- 
feta or satin, as trimmings 
in narrow bands, for 
sleeves, or in softly flaring 
bretelles. Strange as it may 
seem, velvet in vivid colors 
is often used for trimming 
these filmy costumes in 
panels and bandings, mak- 
ing a wonderful effect. 

Safin or Taffeta 

As Trimmings. 



Narrow pleatings and 
ruchings of lace and net 
seemed to be used univer- 
sally for trimming the 
dainty evening costume ; 
soft satin, too, in the nar- 
rowest of bands or folds, 
occasionally beaded with 
small pearls, edges the tiny 
ruffles and sleeves as well 
as tunics or flounces which 
compose the costume. 
These tunics are draped up 
often with loops of satin 
folds having perhaps an 
end here and there weight- 
ed down with metallic or- 
naments of various sizes. 
Fancy braid and folds of 
satin are often combined 
in applique designs, bow- 




Lace and Satin Dinner Dress 



January 8, 1916 



and California Advertiser 



15 



knots and similar details on 
tunics of lace or net, with 
charming effect. Very of- 
ten one finds the underslips 
of flouncing embroidered 
with bows of narrow metal- 
lic ribbon or braid, either 
silver or gold, or in delicate 
pastel shades, matching 
the bodice trimming. Taf- 
feta ribbon with the fasci- 
nating picot edge is also 
favored for these under- 
flounce trimmings, and air- 
ily bob up and down, the 
weight of the tiny pearl or 
cut-bead ornamentations 
bringing it again into place. 

Is the Wide Skirt Losing 
Favor? 

At the Fashion Fete 
held at the Ritz some time 
ago, the crinoline effect was 
still the most accentuated 
feature; there were many 
dainty, airy creations, all 
made with the bouffant 
skirt, corded or lightly 
boned. The more conser- 
vative afternoon, and the 
majority of the street cos- 
tumes, however, are gradu- 
ally narrowing down in 
width. Many of the street 
suits and dresses have an 
underskirt nearly as nar- 
row as it was a season or 
two back, the width and flare being confined entirely to the 
long tunic or overskirt, which is again a much favored detail. 
Within a short time it is being whispered the full skirt will be 
seen only on dressy afternoon costumes and evening frocks. 




Serge Daytime Frock. 



400 Rooms— 400 Baths 

Hotel Adelphia 

Chestnut at 13th Street 

(Next lo Wan»mak«'«) 
Philadelphia, Pennsylvania 

For all purposes the most conveniently located hotel. 

MODERATE TARIFF 



David B. Provan, Managing Director 



HOTEL WORTHY 

WM. W. BENSON, Manager 

SPRINGFIELD, MASS. 

Two minutes from station, in center of business district 

$1.50 UP EUROPEAN PLAN 



NEW 


PARISIAN 


FRENCH 


LAUNDRY 




Mme. 


C. La FON 






First Clm Work 


at Reasonable 


Prices 




Laces and Lace 


Curtains a Specialty 




Club, Restaurant and Hotel Service 


991 OAK STREET 
SAN FRANCISCO 


Phone Park 4962 




Hotel del Coronado 

Coronado Beach, California 
American Plan 

Polo January 1 to March 20 
Annual Polo Tournament March 1 to 20 

Bay and Surf Bathing 

Boating Deep Sea Fishing Tennis 

Motoring 

1 8 Hole Golf Course 

Write for Booklet 

John J. Hernan -:- Manager 



Hotel St. Francis Announces the 

Club Room Special 

A Busy Man's Luncheon 

Beginning January 10, 1916 

50 Cents 
Service From 11:30 lo 2.00 



TYPICAL OF CALIFORNIA 

PALACE 

HOTEL 

Since 1875 the Historic Hotel of San Francisco 
NEW MANAGEMENT NEW POLICY 

European Plan Only. Rates from $2 per day upward. 

FAIRMONT HOTEL 

The Most Superbly Situated Hotel in the World. 
Under Same Management. 



HOTEL OAKLAND 

Oakland. California 
Ox'erlooking Lake Merritt and the Mountains 

A pleasing focus of social amenities and public affairs. 

European Plan: From $1.50 a day up 
American Plan: From $3.50 a day up 

Extraordinarily low rates to permanent guests. 

CARL SWORD. Manager 



16 



San Francisco News Letter 



January 8, 1916 




~*. ■?. .-- 



SOCMr 




ENGAGEMENTS 
RCETTCHER-BRYAX.— The engagement m Miss Ruth Boettcher, richest 
heiress in the West, and Ensign Hamilton Bryan. U. S. N.. son of 
Mrs. Prentiss Cobb Hale, was formally an noun red Monday. Mi>- 
Boetteher spent many months here ami in San Diego, and Mr. Bryan's 
attentions were so marked that the engagement was no surprise. He 
Is ' graduate of the naval academy at Annapolis. Xo date for the wed- 
ding is known. 

WEDDING ANNOUNCEMENTS. 
AMOSS-MiI.ARl-:x.— One of the weddings scheduled for this month is 
that of Miss Marguerite Amoss and Loyal] Md^aren, which will be 
solemnized at noon on January 15th, at the home of the bride's 
mother, Mrs. Thomas Amoss, in Napa. Only members of the two 
families will be in attendance. 
:-\\ il.i.t'i iT.— Miss Horothy Baker's marriage to Dr. George 
Willcutt will be solemnized on the evening of February 10th at Trin- 
ity C lowing the ceremony a small reception for relatives 
and a lew close friends will be held at the Century Club, which will 
be beautifully decorated for the occasion. 

;-FRIL<:NDLY.— The marriage of Miss Emma C. C. Herr- 
scher and Julius Charles Friendly, a prominent business man of Port- 
land, Or., will lake place in the ball room of the Palace Hotel, next 
January 12th. Rev. Dr. Martin Meyer will officiate before 
a limited number of intimate friends and relatives. The bride is the 
beautiful and accomplished daughter of Mr. and Mrs. Joseph Herrscher 
of this city, Mil Is widely known in charity and kindred work. After 
an extended honeymoon as far as Palm Beach, Fla.. and New York. 
the bridal couple will make their home in Portland after April 1st, 
THOMAS -BOCQUERAZ: — A wedding of note will be that of Miss Ger- 
trude Thomas and Roger Bocqueraz. The exact date has no! 

pon, but it will occur the latter part of February, and will 
be one ot* tii ■ brilliant events of the season. The ballroom of the Falr- 
monl lintel will be the scene of the marriage, which is scheduled for 
four o'clock. 
WBTMl tRE- HUBBARD. — Mr. and Mis. Clarence Jesse Wetmore have 
issued invitations to the wedding of their daughter. Miss Phelina 
Camden Wetmore. to Mr. Herbert Lincoln Hubbard, on Tuesday even- 
ing. January 18th, at 9 o'clock at the family residence on Monte Vista 
avenuo, in Oakland. 

WEDDINGS. 
BOW UN-COOPER. — Mr. and Mrs. William Nelson Bowen announce the 
marriage of their daughter. Miss Ruth Bowen, to John Walter Cooper. 
on December 20th. the Rev. Mears officiating, at the First Congrega- 
irch of Alameda. The relatives and a few friends joined in 
eel brating the nuptials at a bridal supper at the Hotel Oakland. 
JONES -GORDON.— -A romance which began in childhood resulted in the 
marriage of Miss Katherine Forbes Howell Jones of Newark. X". J.. 
Colin John Gordon of Tarkdale, Ore., at Grace Cathedral. 11S0 
California street, on New Year's day. Dean J. Wilmer Gresham per- 
formed the ceremony, after which a few invited guests attended a 
it the home of Mrs. A. B. Forbes, the bride's grandmother, 
2135 Sacramento street. The happy couple will reside at Tarkdale, 
where the groom lias a large fruit ranch. 

ENBERG - BERN ER.— Miss Madeline Rothenberg and S. W. 

married Sunday niyht at the home of the bride's parents, Mr. 
and Mrs. I* Rothenberg, on Washington street. There were no at- 
tendants, and the festivities were limited to the relatives and a very 
few family friends. Mr. and Mrs. Berner will reside at tie Palace foi 
a time until their own home is ready for them. 
TAT-MIGHETjL.. — Fashionable society attended the marriage of .Miss 
Elinor Tay and John Kdwin Mighell this week at Sorosis Club. It was 
an unusually pretty wedding. The decorations were in lavender and 
pink. The Rev. George <:. Fl.lredge of Berkeley officiated. Mr. and 
Mrs. Mlghell will reside at their new home on Lake strei 

ins father. Captain William E. Mlghell, and of the Henshaw 
family. The many gifts received by the youthful couple were 
enough to furnish the home. 

LUNCHEONS. 
. — Mrs. William B. Bourn was hostess at a luncheon at her home 
Sunday, having about a dozen guests. 

HOPKINS.— Miss Gertrude Hopkins gave a farewell luncheon in compli- 
ment to Misses Beatrice Nickel and Ruth Zelle, who left Sunday for 
the East. The impromptu affair took place Wednesday afternoon, 
i St. Francis Hotel. 

JOHNSON.— Miss Helen Johnson ent> rtalned some of her friends at a 
pretty lunch parti Monday, as a compliment to Miss Marion Stovel. 

i.A MONTAGNE.— Mrs. Clinton La Monl igne was host is Tuesday at a 
luncheon given at her home In honor of Miss Marion Stovel. who Is 
to be ;> bride a week from to-day. 

LANGSTROTH. — Mrs. Lowell Langstroth was hostess at an Informal 
luncheon recently, having complimented Miss Helen Bertheau on that 
occasion. 

iMBER. — Mrs. A. Kenneth Macomber was hostess Monday at an in- 
formal luncheon. 

THOMAS. — Miss Gertrude Thomas will entertain a coterie of congenial 
friends Tuesday at a luncheon which she will give at the Franclsca 
Club. The affair will be in honor of two popular brides-to-be, Mis? 
Helen Bertheau and Miss Dorothy B 



TUCKER.— Mrs. James Bills Tucker will give a luncheon for twelve guests 
for Miss Hannah Hobarl at the Town and Country Club. January 12th. 

wales.— An Informal luncheon was enjoyed by a group of the frli nde ol 

Major and Mrs. Philip Wales on Sunday. This affair took place at 
their handsome home in Mcnlo Park, where they passed the week-end. 

DINNERS. 
BENNETT.— A delightful affair on Wednesday evening was the dinner 

given by Miss Horothy Bennett at her home at Mare island, 
HOWELL.— Lieutenant and Mrs. Howell presided at an informal dinner 

Saturday evening. 
HUNTINGTON.— Miss Marlon Huntington has Invited a number of her 

friends to enjoy her hospitality at dinner this evening In her home 

on Maple street. 
McCORMICK.— Mr. and Mrs. Ernest McCormick presided at dinner Wed- 
nesday evening at their home on Washington street, and afterward 

with their guests attended the ball of the Wednesday Evening Dancing 

Club at California Hall. 
MARTIN.— One of the most interesting functions of last wed< was the 

dinner given Saturday evening by Mrs. Eleanor Martin at her home 

on Broadway, where decorations In keeping with New Year's day 

tilled the house. 
PARKER.— White carnations and maidenhair ferns, placed In gr 

arrangement in a silver basket, filmed the effective decoration at the 
evening by Mrs. E. Grahame Parker. It was 

in honor of Major and Mrs. Philip Wales, and was held at the hoi 

home on Clay street. 
POBTT. — The debul ras in evidence at the dinner dance given 

Tuesd evening by Mr. and Mrs. Henry Poett at the Fairmont 

Hotel. Miss Emily Tlmlow was the incentive for the delightful affair. 

POMEROY. — Miss Harriet Pomoroy has asked some of her friends to dine 

lie on Friday, January 28th, and all later on will go to the 

C. O. G. Miller home for the Gayety dance. 
WILSON.— Preceding the dance of the Neighbors, this evening, Mr. and 

Neighborhood dance, and Miss Marion Huntington will also entertain 

dinner guests. 

TEAS. 

CROCKER. — Mr. and Mrs. Charles Templeton Crocker <-ntert fl 

Of friends Sunday afternoon at a tea which they gave at their 
home in San Mateo. 
HALE. — Mr. and Mrs. Prentiss Cobb Hale and Miss Linda Bryan \- 

home informally on New Year's day. Many of the guests at- 
llded the Other neighborhood teas from here. 
PERKINS.— An informal tea will be given next week by Miss Ruth Per- 
kins at her homo on Jackson street. Miss Emilia Gordon will be the 
guest of honor. 

THEATRE PARTIES. 

GARRITT. — Miss Helen Garrltt will give a theatre party next v 
evening for a number of the debutantes and their escorts. 

PARTIES. 
DAVIS. — Yellow chiysanthemu ■ ns formed an effei 

M on for the home of Mr. and Mrs. Francis H. Havis on Bcotl 
ggnog party was enjoyed New Year's day. 
McCTJTCHEN.— Mrs. B. .1. McCutchen's "freak party" on the evening of 
January llth for the benefit of the Belgian relief promises to be a 
very jolly affair. Mrs. McCutchen already has eighty 
from friends who promise to attend as freaks, No men will b 
mltted t«i the McCutchen home, 2016 Pacific avenue, on that night. 
I>E YOUNG. — "Telephone Invitations*' brought about an infon 

ing of friends at the home of Mr. and Mrs. M. H. de Young on New 
p*S eve. The guests enjoyed a dellghftul evening of dancing and 
music. 



THE HOTEL PLAZA 

overlooking the beautiful Plaza of Union 

Square, the Hotel of refinement and service, 

is offering special rates to permanent guests. 

Hotel Plaza Company 



January 8, 1916 



and California Advertiser 



17 



RECEPTIONS. 

CRi >CK EJTT. i there was the time-honored reception of 

Mrs. Joi i ■ ■ kett, who has held open house every New fear's 

for man She was assisted in welcoming her guests by Mr. 

and Mi ..■■■: i n. r Irving Scott. 

i'.lOl.L. - The officers oi the Army, Navy and Marine Corps, together with 
the feminine portions of their families, were bidden to the New Tear's 
reception given by Major- General and Mrs. Franklin Bell. Green 
and holly were used In profusion throughout the house at Fort Mason. 

BOYD. .Miss Louise Boyd greeted scores of her friends on Saturday af- 
ternoon, .mi Informal invitation having been extended. The John F. 
Boyd home on Pacific avenue was a center for many of the families in 
town that day to greet each other. 

CABDMON CLUB.— -The Most Rev. Edward J. Hanna. D. D. t Archbishop 
of San Francisco, will be the honored guest at a reception to be 
given at the home of Mrs. Eleanor Martin on the evening of January 
ISth. The reception will be given under the auspices of the Caedmon 
Club. 

GWYN. — Mrs. William Gwyn was hostess at a reception Saturday at her 
home in Pacific avenue. 

JOHNSTON. — Holiday decorations were in evidence at the home of Mr. 
and Mrs. John G. Johnson, who greeted a number of their friends 
Saturday afternoon. They were assisted in receiving by Mlrs. W. H. 
Landers. 

HASTEN. — Miss Marion Stovel was the guest of honor at a reception re- 
cently given by her aunt, Mrs. Joseph M. Masten. 

MEIRE, — Mr. and Mrs. Ernest Meire. Misses Hildreth and Lloyd Meire, 
entertained informally on the afternoon of New Year's day at their 
residence on Broadway. 

DANCES. 

POHTT. — The debutante group were entertained at a dinner dance which 
Mr. and Mrs. Harry Poett gave Tuesday night in honor of Miss Emily 
Tir.ilow at the Fairmont Hotel. 

WACHHORST. — Dr. and Mrs. Newton Booth Wachhorst gave a large 
New Year's eve dance at California Club, decorating the place in an 
artistic way for a carnival evening. Supper was served during mid- 
night, and dancing continued for several hours. 

CARDS. 
ASHE, — Mrs. William Ashe presided at an informal bridge party Thurs- 

■ i -i> afternoon in her attractive apartment on Pine street. 
ASHE. — Mrs. Porter Ashe was hostess at a bridge party Thursday after- 
noon at the Cecil Hotel, where she Is passing the winter, having closed 

her handsome home in San Rafael, 
FENNIMORE. — Mrs. Arthur W. Fennimore will entertain some of her 

friends at a bridge tea on the 21st, to meet Miss Gertrude Hanna. 
HOWELL. — Two tables of bridge were entertained this week by Mrs. 

James B. Howell, whose guests assembled in her attractive apartment 

on Van Ness avenue. 
OWEN. — Mrs. Arthur Owen will give a bridge tea on the 21st. in honor 

of Miss Gertrude Hanna. 
SFRBCKJ3LS. — Mrs, A. it. Sprockets will give a bridge party on Monday. 

January 10th, at her studio In Vallejo street, to assist in th> 

for the Belgians. 

ARRIVALS. 
HERRTN, -William P. Herrln and his daughter, Miss Katherlne Herri n, 

who went East several weeks ago In their private car. have returned 

to their Ihufip on Broadwo i 
SHARP. -Mrs Uexander Sharp has arrived In San Francis.... where she 

hopes bo organise one or more chapti i s of the woman's section of the 

Navy League of the United Btatea 
WILDER, Miv Jane Wilder sailed Wednesday from Honolulu and win 

arrive here to-day. She has tato irtmenl on Ts 

.in.i plana I o i '■main hare I m 

DEPARTURES. 

DIBB1 iBE Mi. i I Dibble*, who h&i 

at the Bellsvue for several I irned t-> their home in 

saui a Ba ■ 
i;i'ii Mrs. Spencer Biddy accompanied her father and mot) 

eckela, left Tuesday afternoon for their beautiful 

) n \]r. isol, Santa Barbara, where she will be their guest for a 

week. 
LYMAN.— Edmunds Lyman will sail to-day for South America, and he 
ray aboul two months. He win spend 
in Chile, where he will visit Walllan Halllway, win 

fflngham Sutton !--ft Wednesday f->r Pomona 

she will visit Mrs Robert Henderson, who went south several weeks 

ago. 

INTIMATIONS 
ARMSBT. M \imsny will leave shortly foi 

he will Join Mrs, Armsby. who went south several weeks ago In the 
hope that the mild climate of Southern California would benefit her 
ith. 

Mrs Henry and Miss Marion Crocker are at the 

and have named no date for their home- 
com ■ 
FELTON, Mi and Mrs Charles Pelton have taken a houso In 

ntilng the ■ of the 

wim 

GRIFFl rifflth have come up from Pie 

and will live here foi They have rented the 

.TACK i I 

■ ports. Th 
Is, and they being 

away about thr 



UAIDLAW.—Mrs. Horace W. Laidlaw has taken an apartment at the 
Warren, with her son, Beverly Laidlaw. 

M \ i; TIN.— Mrs. Eugene Murphy and Mrs. Walter S. Martin went to Del 
Monte for the week end. 

BCARTIN.— Lieutenant Martin J. Martin, U. S. N., fiance of Misa E> Ltherini 
Mac Adam, will arrive from St. Louis next Sunday. The wedding 
will take place January 18th. 

MORGAN. — Mr. and Mrs. Cosmo Morgan, Jr., who have been spending 
the holidays with their son, Cosmo Morgan, have returned to their 
home in Los Angeles. 

pETJLLINS.- — Mr. and Mrs. Carlton Mullins and their little son, who have 
been residing in Mill Valley for the past year, have moved to Oakland, 
where they have taken an attractive bungalow on Mtoraga avenue, 

PEROTTI. — Mr. and Mrs. Eduoardo Perotti and their family will leave 
some time between January 15th and January 20th for their home 
in Uruguay. Meanwhile they are at the Hotel Richelieu, where their 
friends are calling to say good-bye. 

SHARP. — Mrs. Alexander Sharp, who is in San Francisco for a few days 
en route to "Washington, D. C, gave a talk at the Fairmont Hotel on 
Thursday afternoon at 2:30 o'clock on the work of the women's sec- 
tion of the Navy League of the United States. 

SPRBCKELS. — Mr. and Mrs. C. A. Spreckels have been passing the 
Christmas holidays and the New Tear with Mr. and Mrs. Spencer 
Eddy at Burlingame. 

WILDER. — Judge Arthur A, Wilder, who has been spending the past few 
months in Washington, D. C, arrived in San Francisco and sailed 
Wednesday on the Lurline for his home in Honolulu. 



An old Scotswoman who had put herself to considerable 

inconvenience, and gone a long way to see a sick friend, learned 
on arriving that the alarming symptoms had subsided. "And 
hoo are ye the day, Mrs. Crawford?" she inquired in breath- 
less anxiety. "Oh, I'm quite weel, noo, thank ye, Mrs. M'Cal- 
lum." "Quite weel," exclaimed the visitor, "after me haein' 
come sae far to see ye!" — Exchange. 



Shronk stopped his motor car at a desolate crossroads, 

and yelled to a farmer who lay on a cart of fertilizer: "Hey, 
Cornsilk, is this the way to Croydon?" The farmer raised him- 
self from the fertilizer in astonishment. "By heck, stranger, 
how did you know my name was Cornsilk?" "I guessed it," 
said the motorist. "Then, by heck," said the farmer, as he 
drove off, "guess your way to Croydon." — Exchange. 



To N G W Y Ofk by Rail and Ocean 

Through fare from San Francisco same as All- 
Rail and includes Berth and Meals on Steamer 

"Sunset Limited"— 74 Hours to New Orleans 
Leaves Third Street Station 5:00 P. M. 

Connect* at New Orleans With 

Southern Pacific's Ocean Liners 

Sailing to New York Wednesdays and Saturdays 

The Marreloua "APACHE TRAIL" Auto Tnp, Phoenix 
to Globe, Made by Detour Markopa to Bowie, Arizona 



For Fares and Berths Ask Agents 

SOUTHERN PACIFIC 



FIRST IN SAFETY 



18 



San Francisco News Letter 



January 8, 1916 





IF1NANCIAU 




Big Consolidation 
Of Oil Properties 



By long odds the biggest financial 
and commercial deal which has 
happened in California properties in 
a long while is the consolidation of 
the oil holdings of the Associated Oil Company, Union Oil 
Company, the Independent Oil Producers' Agency, comprising 
175 independent oil companies, General Petroleum and Cali- 
fornia Petroleum Company. The organization of these five big 
companies into a corporation styled the Pan-American Petro- 
leum and Transportation Company, is now going on in New 
York. The proper financial assistance stands ready for under- 
writing purposes, and the plan gives every promise of going 
through. Mark Requa, a pioneer in the oil game, and an expert 
in its details, has been working on this promotion for more than 
a year past. For over a year he has had experts in the field 
making careful surveys regarding strict values of the five prop- 
erties mentioned. Payments in stock of the new organization 
will be given on a_ pro rata valuation of these properties. The 
stocks of all five companies have been very strong for the past 
several months. Associated Oil has advanced from about 46 
to 76. This big consolidation will reduce the big companies of 
this State to three huge corporations. Standard Oil, the Shell 
Company (British-Dutch), and the Pan-American Petroleum. 
They control all the big refineries, pipe lines, fleets of oil tank- 
ers, transportation cars and more than one-half the productive 
wells of the State. They practically control the oil reducing 
and transportation of the State, and thereby set the price of oil 
in this territory. 



Mining in the West gives every sign 
Mining Prospects of being on the eve of entering one 

Entering Bright Era. of the most prosperous eras in its 

history. Prospects are the brightest 
in years from Juneau, Alaska, to the extraordinarily promising 
camps in Arizona, where the new mines in the Oatman district 
are attracting national attention. Now that Carranza is in the 
saddle, peace has come to prostrated Mexico, and the mines 
there will shortly be back on their old-time stable production. 
The reorganization of the leading Comstock mines and the 
present exploration of the old-time rich lower levels, by the able 
assistance of the great modern pumps which literally gulp up 
ihe water there by the thousands of gallons, has given immense 
impetus to public interest in the work going on there. The 
prospects are that the famous old lode, which has always shown 
periodic surprising "come backs" in its history, will uncover 
another bonanza lode in the near future. Experts have staked 
their reputations that the ore is there, and that it is only a ques- 
tion of steadfast persistence to uncover it. Tonopah continues 
to be the banner camp of Nevada, by reason of its steady out- 
put of values in ore. Any half dozen mines that can produce 
close on to $200,000 per week, year in and year out, is some 
camp, especially when the shareholders get their dividends 
regularly. The Rochester mines are now solidly on the pro- 
duction map, and are naturally improving right along. Gold- 
field also has its steady producers, and is being vigilantly 
watched by investors on account of the excellent prospects of 
several big properties. The values are in the ground there, as 
has been demonstrated time and again; the problem is to find 
them in a permanent ledge at depth, as in the case of Goldfield 
Con. and Jumbo Ex. Just now the big companies are turning 
their attention to milling the vast quantities of low grade ore 
on hand. With the opening of spring in these camps a bigger 
impetus to mining will be given all along the line. 



United Dry Goods and Associated Merchants companies 

are to be reorganized into a single company, with capital stock 
of $50,000,000. 



Although the number of merchant ships under the Ameri- 
can flag decreased during the fiscal year ending with last June, 
the tonnage of the merchant marine showed a record-breaking 
increase, according to the annual report of the Commissioner 
of Navigation. On June 30, 1914, 26,943 vessels, having a total 
gross tonnage of 7,928,688, were under American registry. A 
year later the number had increased to 26,701, but the aggre- 
gate tonnage was 8,389,429. Figures made public recently by 
the Commissioner showed that since the fiscal year closed there 
had been a steady increase, both in the number of ships and 
tonnage, the merchant marine on December 1st comprising 26,- 
888 vessels, aggregating 8,444,258 tons gross. 



Alaska Packers are expected to go on a higher dividend 

basis at the meeting of the board of directors on January 18th 
next. Of late the price of the stock has been very strong and 
is now close to par. 



Dow, Jones & Co. estimate the interest payments and 

dividend disbursement for January at $350,000,000. 



Dr. Byron Haines, Dentist, has resumed practice at his office in Gunst 
Building, S. W. corner Geary and Powell streets. 



STATEMENT OF THE CONDITIONS OF THE 

BANK OF ITALY 

SAVINGS COMMERCIAL 

Member— Associated Savings Banks of San Francisco 

Tin* San Knui'i-ru f li-nriiiH Hmiso Association 

DECEMBER 31, 1915 

RESOURCES 

FirsI Mortgage Loans on Real Estate $ 7,813,769.79 

Other Loans (Collateral and Personal) 5,156.297.76 

Banking Premises, Furniture, Fixtures and Safe Deposit 

Vaults (Head Office and Branches) 865.357.77 

Othei Real Estate i* 

Customers' Liability under Letters of Credit 178,854.66 

Other Resources 71.061.18 

i nil ed States, suite. Municipal and otln-r 

Bonds $5,081,362.96 

'•ASH 2.969,691.20 8,053,954.16 

J22.321.860.69 
LIABILITIES 
Capital Paid Dp $1,250,000.00 

- $15S 1 

Ondivii 216,148.60 874,243.50 

Dividends Unpaid 43,890.00 

Letters .>i Credit 178,854.66 

i EPOSITS 20,17 

122,321,860.69 
ST.VI E OF CALIFORNIA 
CITY AND COUNTY "F SAN FRANCISCO 

A. 1' G1ANN1N1 and A. PEDRTNI, being each separately duly 
sworn, each ror himself, says that said A. P. Giannlni is President 
and lhat said A. Pc-drini is Cashier of Ihe Bank of Italy, the corpora- 
tion above ntloned, and that every statement contained therein is 

true <>i our "ah knowledge and belief. 

A. P. GIANNTNT, 
A. PEDRINI. 
Sul scribed and sworn in before me this 31st day of December. 1916. 
THOMAS S. BURNES, Notary Public. 

The Story of Our Growth 

As shown by a Comparative Statement of Our Resources 

IIKCKMBEB :n. 1004 IStt.48B.91 

DECEMBER 31, 19«fi $1.021. 29O.S0 

DECEMBER 31. 1906 I1JV99.947.28 

DECEMBER 31. 1907 *2.22IJ47.35 

DECEMBER Jl, 1908 ------ *2,574,004 90 

DECEMBER 31, 19 9 $8,817,217.70 

DECEMBER 31, 1910 - - - 86,539,861.47 

DECEMBER 31, 1911 - - - $8,379,347.02 
DECEMBER 31. 1912 - - #11,228,814.56 
DECEMBER 31, 1913 - - $15,882,911.61 

DECEMBER 31, 1914 - $18,030,401.59 
December 31,1915 $22,32 1 ,860.69 

NUMBER OF DEPOSITORS 58,854 

Savings Deposits Made on or Before January lO, 1916 
Will Earn Interest From January 1, 1916 



Figures for the United States for week ended December 

25th show exports of $55,539,607, and imports of $30,799,640. 



E. F. HUTTON & CO. BANKERS 

Members— New York Stock Exchange: New Turk Cotton Ezcl ange, New York 
CntTVi- F.xchange; NewOrleansCotton Exchange; Liverpool Cot ion Association; 
Chicago Board of Trail--. 

Private Wire— New York, Chicago to San Francisco and Los Angeles. 

Branch Offices— i?an Francisco. 490 California Bt., and note! si. Francis; Los 

Angeles, lis Fourth Str.-et, I. \v. Hell man Building. 

PIONEER HOUSE OF THE PACIFIC COAST 



January 8, 1916 



and California Advertiser 



19 




Eliminating the Glare 

Now that glaring headlights are prohibited in California, it is 
interesting to learn that they are needless. A comparatively 
simple adjustment of existing lights may be made which will 
do away with the glare. 

Electrical experts and others, after careful consideration, 
have become convinced that the principal source of glare in the 
case of the ordinary automobile headlight is waste light that 
is projected into the air instead of being concentrated on the 
road, where it is needed. By eliminating this waste, it is 
thought that more efficient road lighting can be developed, while 
the glare nuisance can be reduced to a minimum of absolute 
safety. 

Glareless headlights will be given considerable attention by 
the Society of Automobile Engineers at its winter meeting in 
New York City, this month, at which the Electrical Equipment 
Division of the Society's Standards Committee is expected to 
make important recommendations bearing on the proper con- 
struction and application of headlights from the safety or non- 
glare standpoint. The engineers, among whom are numbered 
representatives of all the prominent manufacturers of automo- 
biles and equipment in the United States, naturally regard the 
subject as one of the greatest importance to the industry, and 
have had it under deliberation for more than a year. From 
their investigations it has developed that a reduction of glare 
and an improvement in effective lighting may result from im- 
proved methods of constructing both the bulbs and the reflec- 
tors in which they are mounted. 

The Electrical Equipment Division of the Standards Com- 
mittee has devoted much thought to the possible modification of 
present equipment, with the somewhat startling discovery re- 
sulting that with only minor changes in the way of improved 
adjustment a majority of the present headlights can be made 
to yield safe and highly satisfactory illumination. The result 
of this conclusion, as embodied in the recommendations upon 
which the society will act, is a set of practical directions by 
use of which any motorist can readily adjust his lamps in such 
a way as to reduce their glaring tendencies to an almost negli- 
gible degree. The two fundamental requirements are that the 
bulbs be properly focused within the reflectors, and that the 
reflectors be properly aimed. The first adjustment can be ac- 
complished by means already provided in every lamp, and the 
second by bending the props on which the lamp is supported in 
such a way as to direct the light upon the road a stated distance 
in front of the car. 

In St. Louis, recently, these recommendations were put to a 
practical test, and of 4,500 cars examined by the municipal au- 
thorities, 3,000 passed successfully, and were at once sealed by 
the bureau, thereby not requiring further examination. Gas 
headlights or poor reflectors of a cheap pattern were responsible 

for the failure of most of the others. 

* * * 

The Cost of Gasoline 

When gasoline was around 10*2 and 11 cents, the News Let- 
ter advised motorists to lay in a stock, as it was hardly possible 
for it to go lower, and undoubtedly would rise rapidly in the 
near future. 

Twenty-five cent gasoline — in the opinion of some of those 
who are closely watching the situation, gasoline is likely to ad- 
vance to that price a gallon. 

The rise in price is attributed to a tremendous increase in de- 
mand as against an output unable to keep pace with the en- 
larged calls for gasoline and petroleum. Both the foreign and 
domestic demands for gasoline have shown gTeat gains. With 
the Russian fields out of the market, the European needs have 
turned strongly to this country for satisfaction. 



The growth in the domestic consumption of gasoline is meas- 
ured by the expansion of the motor vehicle industry in the 
United States during the past year. There were 198,400 more 
motor vehicles sold during the past fiscal year than in the pre- 
ceding one. Gasoline consumed by motor vehicles this fiscal 
year amounted to 13,000,000 barrels. This was a gain of 3,000,- 
000 barrels over the preceding year. 

Oil men are predicting that Pennsylvania crude will go to 
$2.50 a barrel before many months. This is of interest in con- 
nection with the prospect of a higher price of gasoline, as 
Pennsylvania petroleum is generally credited with carrying the 
highest content of gasoline. 

In Paris recently gasoline sold for 75 cents a gallon. With 
the Russian supply cut off to the other allies, and with the clos- 
ing of the Suez Canal to merchant ships, shutting off the supply 
from Eastern fields, the European bids for gasoline are likely to 

become stronger during the continuance of the war. 

* * * 

Manufacturers to Help Prosecute Reckless Drivers 

While automobile drivers, as a class, are the most careful 
users of streets, there are a few reckless owners and chauffeurs 
who discredit the rest. In the East, the manufacturers will lend 
moral support to severe prosecution of such offenders and 
against speeding, cut-outs and useless horn blowing, which 
frighten people. 

Contrary to general opinion, speed and recklessness are not 
principal causes of accidents. Of 3,389 persons struck by ve- 
hicles of all kinds in New York City during June, July and Au- 
gust, 737, or more than 20 per cent, were struck by horse- 
drawn trucks and wagons, whose ordinary speed is only four or 
five miles an hour, and which never exceeded ten or twelve 
miles. And of 1,084 persons struck by vehicles in August, only 
4 were struck by automobiles as a result of speeding, and but 
one as a result of recklessness of the driver. 

Attempt will be made, however, to have the 96 leading auto- 
mobile manufacturing companies embraced in the N. A. C. C. 
membership conduct a campaign of education among purchasers 
of their cars and trucks. Much more good will result from 
friendly co-operation between city and State authorities and 
the automobile interests than by misrepresentation of the facts 
and attempts to place most of the blame for street accidents 
upon the motorist, thereby antagonizing all users of motor ve- 
hicles. 

* • « 

Opposition to the Federal Auto Taxes 

Washington, D. C, January 1. — Why the proposed Federal 
taxes on automobiles and gasoline may not be enacted into law 
is explained by citing some passenger car statistics recently 
compiled by the American Automobile Association. 

Particularly in the Middle West, where roads improvement 
is just getting under way, has the self-propelled vehicle come 
into its own. Iowa has a passenger automobile for every 15 
people. Furthermore, this percentage is higher in the country 
than in the city districts, according to the figures of the Iowa 
Highway Commission. In the State there are 140,168 cars, 
which pay in registration taxes $1,137,500, which money of 
course goes to the upkeep of roads. Iowa has made a specialty 
of dirt road dragging, but sentiment is accumulating for im- 
proved roads which will withstand the rainy periods. 

Kansas is another State wherein the blacksmith shops are 
being converted into garages. Over 73,000 cars are owned in 
Kansas, and it is said that very rarely now can a livery stable 
be found in the small towns. Road conditions are similar to 
those found in Iowa. 

For an Eastern seaboard State. New Jersey undoubtedly pro- 
vides for more motor vehicle travel per mile than any other 
commonwealth. Over 90.000 cars, of which 79,300 are passen- 
ger vehicles and some 11.000 motor trucks, pay in annual license 
fees $1,155,000. So great has been the traffic on New Jersey 
roads that the commercial organizations and the A. A. A. clubs 
of the State have united in a campaign looking forward to a 
vastly amplified road expenditure. 

"Way Down East," in Maine, 21,574 automobiles were li- 
censed in 1915. Since Maine in great degTee is a vacation State 
there are thousands of visiting cars which use its roads leading 
to shore and lake and mountain resorts. Maine has in process 
the working out of a State vstem of some 1.300 miles 

connecting cities and towns in which are found 73 per cent of 
the entire population of the State and 73 per cent of the total 



20 



San Francisco News Letter 



January 8, 1916 



property valuation. Though Maine is a State with many miles 
of coast line, there is some difference of opinion on military 
preparedness. 

In California there are over 160,000 automobiles owned in 
the State, besides many others which are attracted because of 
the wonderful roads construction now in progress. California 
believes in war preparation, and its trunk line highways now 
under construction will make it possible to mobilize thousands 
of troops in a comparatively brief period, for the main lines 
are being supplied with feeders which ultimately will connect 
every county in the State with the big arteries which extend 
from the Oregon line to the Mexican border. 

* * * 

Seal for Approved Headlight 

Professor David I. Gallup, of the Worcester, Mass., Poly- 
technic Institute, has made a suggestion to the Worcester Au- 
tomobile Club officials that they communicate with the high- 
way commission to arrange a seal which may be stamped 
upon headlights that have been found all right under the new 
headlight law, and in that way prevent the indiscriminate hold- 
ing-up of motorists night after night to see if their lights are 
perfect. 

* * * 

Kansas Car Bill 

Topeka, Kan., Dec. 27 — C. W. Myers, head of the State motor 
car license department, has just compiled a set of figures show- 
ing that Kansas owners expend $13,140,000 a year on the main- 
tenance and upkeep of their cars. His figures are based on the 
license records showing ownership of 73,000 cars, exclusive of 
those in the hands of the dealers, within the State. 

Myers has taken an average of $15 a month as the upkeep 
cost, and thus worked out his findings. It shows a cost of $180 
a year a car, divided equally between gasoline and oil, tires 
and accessories, and labor and repairing. The value of the 
Kansas owned cars is given at $75,000,000. "The motor not 
only has converted blacksmith shops into garages, but also has 
driven the old-fashioned livery stables out of business." 

» » » 
New City Scenic Boulevard 

"With the letting of the contract for the improvement of the 
old Corbett Road a new scenic and direct route out of San 
Francisco will shortly be established," says F. L. BuBroy, the 
head of the Saxon Sales Company. 

"The new road when completed may be said to start from the 
ferry, going out Market street to Seventeenth. It is at this 
point that the real short cut begins. 

"Out over Seventeenth street, the road runs through a right- 
of-way over the Twin Peaks Tunnel property which the city 
secured for the easterly end of the big bore. 

"This section of new road will come out at 24th street, where 
the latter thoroughfare is joined by the Corbett road. 

"From this point of juncture the Corbett road will be im- 
proved until it merges into the Portola Boulevard, which has 
now been completed from the Sloat boulevard until it reaches 
the Corbett road. 

"The view from the upper heights of the Corbett road gives 
one a splendid idea of lower San Francisco; the view includes 
the full length of Market street with Goat Island, Oakland, 
Berkeley and Alameda in the distance; while to the right 
one can get a splendid conception of that section of the city 
that is termed the Potrero, South San Francisco and Bernal 
Heights. 

"From the records of the Board of Public Works it is seen 
that the distance by the new road is about the same as that by 
way of Market, Valencia, Mission street, Daly City. The latter 
loute practically only has the advantage of the distance from 
the Junipero Serra boulevard to the county road, a distance of 
about five blocks. 

"In the saving of time, however, the odds are in favor of the 
new highway, as it is practically a motor road, and one escapes 
the traffic congestion to be found along Valencia and Mission 
streets westward. 

"The motorists have appreciated that the old Mission street 
road was far shorter than going out Golden Gate Park over 19th 
avenue, hence as the new road is about equal to the Mission 
street route, it will have the same advantage over going by way 
of 19th avenue. 



"For those who live in the Western Addition and that section 
of the city, the new road will be quickly reached by way of 
the Panhandle, Page street, over Ashbury avenue to the fire- 
house, where either the new road around Twin Peaks can be 
taken, dropping down into the Corbett road about five hundred 
feet before it merges into the Portola Boulevard, or by follow- 
ing the car tracks of the 18th street cars until it reaches the new 
Corbett road." 

* * * 

Novelties at the Bis Show 

New York, January 1. — The big annual show of the National 
Automobile Chamber of Commerce is in full swing at the Grand 
Central Palace, and all signs indicate that this is a happy New 
Year for the manufacturers. It is apparent that the idea of 
opening the show New Year's eve was a smart one, as the usual 
opening day attendance is undoubtedly greatly augmented 
through the fact that it is a holiday. 

Never was there a more beautiful show, which of course 
means cars as well as background, and never did there appear 
to be more interest exhibited by the public. 

The convertible car v/as probably the most conspicuous and 
attractive feature, about twenty manufacturers showing types 
of this economical and useful design. Last year there was but 
one, "The AU-Year Car," a Kissel conception. It created a big 
stir, not only because of its originality, but because it so obvi- 
ously brought important economy to the motorist desiring to 
drive in winter as well as summer, and did so without sacrificing 
appearance. 

So many manufacturers have since last year followed in Kis- 
sel's footsteps, the public seemed very much interested in the 
Kissell booth and the All- Year models. 

The plan and workmanship of the Kissel All- Year Car are 
presented in a very striking manner in a mounted body, half of 
which is completed and the other half showing the car "in the 
rough." One side is the finished tonneau, with its brightly 
enameled body, hood and fenders, upholstery — in fact, the car 
just as delivered to the purchaser. On the other side, the motor, 
the chassis under the flooring, the raw material of the top itself, 
and manner in which it is constructed and attached, is shown. 

Among others showing convertible cars are Hudson, Chal- 
mers, Hupmobile,- Mitchell, Paige, Saxon, Jeffrey, Jackson, 
Overland, Cole, Studebaker, Maxwell and numerous others. The 
Hudson top is stationary, only the sides being removable for 
fair weather driving. The Maxwell is also of this construction, 

but the other cars named have removable tops, as well as sides. 

* * » 

A First-Class Garage 

There are many garages in town, and the motorist is often in 

a quandary as to where to go, especially for permanent service. 

There are very few who give you the quality of service of 

Dow & Green, in Taylor street, between O'Farrell and Geary. 

Here your car will receive something more than the "once 

over," and the prices are moderate. 

» * » 

Statlstlallcs for 1915 

Superintendent H. A. French of the State Motor Vehicle De- 
partment, last Saturday issued the following statistics for 1915 : 
Registrations — Automobiles, 163,716; motorcycles, 26,216; 
chauffeurs, 20,755. Receipts— Automobiles, $1,862,447.50; 
motorcycles, $51,402.00; chauffeurs, $41,102.00. Total receipts, 
$1,954,951.50. Receipts for 1916 licenses to date, $654,978. 
Automobile licenses for 1916, approximately 65,000. 



VISIT CAPITOL CITY of your STATE 

A Day's Trip— Well Spent 



I 




I 






Visit beautiful Capitol Grounds— Capitol Building— Sutter's 
)■'<■■ i i Jrocteer A r1 Gallery I tiv< i sli le i "rive, etc. 
$335 Round Trip Saturdays and Sundays, with return limit 
Monday. 

OAKLAND, ANTIOCH & EASTERN RAILWAY 



January 8, 1916 



and California Advertiser 



21 




Specially equipped 3-passenger "The Six of '16" Roadster. 
Built by Mitchell-Lewis Motor Co., of Racine, Wis., for Winona, 
Minn., Fire Department. 

War Increases Jeffery Sales 

Figures from the Department of Commerce at Washington 
covering exports during the month of October reveal the fact 
that the business in war munitions which has been so much dis- 
cussed is actually much less in proportion than has been gener- 
ally supposed. 

The total of exports from this country for the month amounted 
to $334,638,578, while the total of all war materials shipped 
from this country during the same period was only $40,661,560. 

There has been a heavy foreign business with those nations 
which remained at peace, particularly in automobiles and motor 
trucks. Also machinery, beds, dried beans and a thousand and 
one other items are waiting in our freight yards for steam ships 
to carry them to South America, Australia, South Africa, New 
Zealand and other parts of the world which are at peace. 

As an example of the effect which the closing of the Euro- 
pean factories has brought about, Mr. Charles T. Jeffery, presi- 
dent of the Thomas B. Jeffery Company of Kenosha, Wiscon- 
sin, has just made the announcement that the Jeffery Company 
has completed plans for the erection of two new large buildings 
in addition to the enormous plant which is now working at high 
speed in the attempt to fill the tremendous demand for Jeffery 
pleasure cars and trucks. 

"Jeffery shipments have increased more than one hundred 
per cent over last year," said Mr. Jeffery. "The company is em- 
ploying double the number of men; and the wheels are whirring 
twenty-four hours a day in many departments." 

* * • 

New Truck Arrives 

Another motor truck has entered the local market. It is the 
Standard vehicle, manufactured by the Standard Motor Truck 
Company of Detroit, and will hereafter be handled in Northern 
California by the Mathewson Motor Company. 

A shipment of these trucks has already been received, and 
are now on exhibition. 

"Ever since we announced that we had taken the agency for 
the Vim light delivery truck, we have had inquiries for vehi- 
cles to handle heavier freight," says E. Linn Mathewson. 

"This demand was so great that for the last 60 days we have 
been investigating the different makes of motor trucks not in 
the local market. After exhaustive tests and demonstrations 
we have become convinced that the Standard trucks will give 
the greatest service to the owner. We therefore have closed 
for the Northern California district. 

"The problem of economical transportation is one of the most 
vital issues of to-day, and is of equal importance to the mer- 
chant, farmer and transportation. Solution of the problem is 
as important as the selection of a truck to do the work, and can 
best be solved only by specialists in transportation service. 

"The twenty years' experience of the Standard factory in the 
manufacture and distribution of units for heavy duty, service- 
able vehicles was a guarantee to us that they thoroughly under- 
stood and appreciated what a motor truck should be. 

"These trucks are produced in 2, 3 1 2 , 4 and 5 ton vehicles, 
giving a range of models that covers every truck in demand out- 
side of the light delivery service. They have a range in length 
of frame back of the driver's seat from 108 inches to any spe- 
cial length desired on the 2 ton model, and a range on the others 
from 121 inches to 169 inches, making them serviceable and 
equal to every demand of to-day." 



Velle Appoints San Jose Agent 

Although December is considered one of the months when au- 
tomobiles of the better grade move more or less slowly, last 
month was an exception, according to George Cadwalader, of 
the Logan-Cadwalader Company, the Northern California dis- 
tributers of Velie pleasure cars and trucks. He made the fol- 
lowing announcement recently: "We have had a number of 
applications for the San Jose territory, and have appointed the 
Consolidated Garage, First and San Carlos streets, our repre- 
sentative." 



MoJoRoL 

'It suits because itdoesnt soot" 

If you want to prolong the life of your engine 
If you want to eliminate smoke and carbon 
If you want to reduce your oil expense 



Use MoToRoL 



Hughson & Merton, Inc. 

530 Golden Gate Avenue 

San Francisco, Cal. 



AUTOMOBILE STARTING 
and LIGHTING SYSTEMS 

Give Satisfactory Results When Given Proper Attention 

We specialize on electrical equipment, storage bat- 
teries, etc., and guarantee satisfaction. 

GUARANTEE BATTERY COMPANY 

BRAND & CUSHMAN 
639 Van Ness Ave., S. F. Phone Franklin 2772 




am 

* wASHLESs 



AUTOISTS 

SHOULD NEVER BE 

WITHOUT 
THEM 



USE LIKE AN ORDINARY TOWEL | Your Grocer Sell. Em 



HOOVER SPRING COMPANY 



Guaranteed Auto Springs 

617 Turk St., near Van Nest Ave. 



Quick Repair Work 
Phone Prospect 460 



TIRES VULCANIZING 

TOM H. ELKINGTON 

Long Mileage Tire* and Second-Hand Tirea 
Everything Needed for the Bus 

1135 VAN NESS AVE-— Near Geary Phone PROSPECT 1566 



IBQESEHQEEISaai 


FREE FROM CAR HON 

BERNARD I. RILL 

543 GOLDEN GATE AVE. SAN FRANCISCO, CAL. 



22 



San Francisco News Letter 



January 8, 1916 




YlclUess Garage Lantern 

There can be no doubt that there are many times when an 
ordinary lantern is more useful around the car or garage than 
the electric trouble light that requires a wire connection trailing 
alter it, or a flashlight, the battery of which may run out when 
a new one is not easily obtainable. The usual kerosene lantern, 
however, has a number of faults, among which are the neces- 
sity of trimming the wick frequently and the tendency to smoke 
and soot up the burner and chimney. 

An improved form of lantern, known as the Acorn Uni-Lite 
is offered by the Acorn Brass Mfg. Co., 426 S. Clinton street, 
Chicago, 111. The lantern burns either gasoline or kerosene, 
though gasoline is recommended because it is cleaner. A fea- 
ture of the lantern is that it has no wick. It gives a light of 300 
candlepower, which is about twenty times as much as is given 
by an ordinary lantern. The lantern lists at $9, and will burn 
fifteen hours on one filling of the quart fount. An automatic 
cleaning device makes it possible to clean the orifice in the gas 
tip should it choke or clog. A mica chimney is provided that 
cannot be easily broken, and the lantern is made of heavy metal, 
nickel plated. The light is not affected by wind and will burn 
upside down. 

* * * 

For the Garage Door 

The great weight of modern garage doors has called for im- 
proved hinges, and a ball bearing hinge is now being offered 
by the Stanley Works, New Britain, Conn. These hinges are 
made of wrought steel, and ball bearing washers permit the 
door to swing smoothly and easily. The hinges are so con- 
structed that the case-hardened tool steel bearings are protected 
from dust and moisture, making oiling unnecessary. Each bear- 
ing will support a crushing weight of 2,000 pounds. 

The hinges are made in two styles and three sizes. No. 1457 
with a one-inch offset is furnished in 10 and 24-inch lengths. 
No. 1458 is 36 inches long with 1 1-16 inch offset, designed for 
use on wooden doors. No. 1459 is 36 inches long and has 2y 4 
inch offset for use on brick and concrete garages. They are 
furnished in plain steel without screws, and brass and antique 
copper plated. 

* * * 

Electrically Wound Clocks 

Of all clocks, probably the automobile clock is the most likely 
tc be forgotten when it comes to winding and setting, for such 
clocks are not so constantly under the owner's eyes as the house 
or office clock. Electricity is used for winding the new Hart- 
ford seven-jeweled self-winding clock, placed on the market by 
'.he Hartford Clock Co., Hartford, Conn. These clocks are 
offered after a series of tests, which are said to have covered a 
period of nearly four years. There is no metallic connection be- 
tween the clock movement and the case, as an inside case of 
rubber completely surrounds the movement. 

The power is supplied through the medium of a long and very 

• flexible coil spring, which is adjusted to give the balance wheel 

the proper beat, and being rewound electrically each minute, 

causes a constant spring tension, thereby effecting an accurate 

running with minimum wear. 

The clock lists at $10, and is furnished in either flush face 
or extended models. The setting device is reached by remov- 
ing the bezel, thereby preventing any one from tampering with 
it. An electric current of anywhere from 2 to 50 volts will run 
the clock satisfactorily. 



LARKINS & COMPANY 

CARRIAGE AND AUTOMOBILE BODY BUILDERS 

Establish- i in I ; 

1610-1612-1614 VAN NESS AVENUE 

Between Cal ■ ~ - Phone Pi isi ■ 

Where their entire attention will be devoted to the prompt delivery 
of the best work that a modern plant, high-class mechanics and 
materials can produce. 



TELEPHONE FRANKLIN 1836 

FOR A 

Touring Car, Limousine or Taxicab 

AUTO TOURING COMPANY 




RATES: 7 Passenger Touring Cars $2.00 per Hour 
7 Passenger Closed Cars $2.50 per Hour 
Special Rates by week or month. 

TAXICAB RATES FOR SHORT TRIPS 

Day and Night Service 

Our Taxi Service is Most Reasonable and Unexcelled. We use 
seven passenger closed cars as above for this service which bear 
no mark of identification signifying a rent car. The "Zone" rate 
applies to all Taxi service so when ordering a car ask the tariff first. 



We Make a Specialty ol Repairing Auto Lamps, Radiators ana Fenders at Short Notice 

PHONE MARKET 751 




MBiiufacturors of LAMPS, LANTERNS. REFLECTORS of all Description 
METAL SPINNING 



Tips to Automobilists 

(CUT THI8 OUT.) 

The News Letter recommends the following garages, hotels and supply 

houses. Tourists will do well to cut this list out and keep It as a guide: 



PALO ALTO.— LARKIN'S CAFE— Just opened. The only strictly first- 
class rafe on the Wishbone Route devoted to the patronage of automobile 
owners and their families. Corner of University avenue and The Circle. 



SAN JOSE.-LAMOLLE GRILL. 36-38 North First street. The best 
French dinner In California, 76 cents, or a la carte. Automobile parties 
tlven particular attention. 



PALO ALTO.— PALO ALTO GARAGE. 443 Emmerson St.. Tel.. P. A. 
J33. Auto livery at all hours. Tires and sundries In stock. Gasoline, oil. 
repairing, lathpwnrk. vulcanizing. Open n*av and night 



The Six of Sixteen 

^|£# Osen McF^rTand Co. 

Golden Gate Avenue 



CLASS "A" GARAGE, inc. 

Strictly Fire Proof Building 

STORAGE SUPPLIES REPAIRS 

BEST SERVICE ASSURED 
735751 POST STREET SAN FRANCISCO 

TELEPHONE PROSPECT 2280 



WHERE SERVICE MEANS SERVICE 

M & H GARAGE 

fil Q B1£ FI I IQ QT Between Polk and 
019-003 E,l_l_10 Ol. Van Ness Avenue 

WHERE THE PRIVATE OWNER FEELS AT HOME 



January 8, 1916 



and California Advertiser 



23 



The Background of the War Zone (fc 



The Germans fear above all things the cool, dogged British 
perseverance, according to a Scandinavian man of letters, who 
has just been visiting Germany. Few people outside of Ger- 
many probably have doubted that just this perseverance is one 
of the chief assets of the allies. 

* * * 

Belated word comes from Berlin by way of Switzerland and 
London that a peace demonstration, in which 10,000 men and 
women took part occurred on the occasion of the opening of the 
Reichstag on November 30th. It is said that the demonstration 
was not organized by socialists and that some soldiers took 
part in it. The affair may have had something to do in guiding 
the chancellor's opening speech. Anyway, the development is 
highly interesting. 

* * * 

According to Baron Ishii, Minister of Foreign Affairs, "Japan 
has furnished and will furnish an ample supply of arms and 
munitions to Russia. Two Japanese arsenals are working in- 
cessantly, producing immense quantities. Russia has no need 
of men, since only a third of the men mobilized are under arms. 
By the end of December, Japan will have done much to arm the 
other two-thirds. Hitherto we have not considered the even- 
tuality of sending an army to Europe, but, if it appeared desir- 
able, Japan could immediately despatch a very strong force, 

as she would not run the risk of a defeat." 

* * * 

According to the American Economic Association, which met 
in connection with the Pan-American Congress, the money cost 
of the war to July 31st, this year, exclusive of the capitalized 
value of human life, was estimated at $37,696,774,000. By 
January 1st the aggregate value would be $55,000,000,000, and 
should the war continue, at the end of the second year, next 
August, it would reach $80,000,000,000. Of course, much of 
this treasure was accumulated in the several war chests of the 
nations engaged, and most of it has now been returned to the 
regular channels of trade, a great amount of it coming to 
America. There is no loss in money; the loss from an economic 
view is the fact that it was not invested in substantial develop- 
ments in the several countries engaged. In some instances it 
has been so invested, but a large part of it has been shot into 
the air instead of into permanent improvements. The money 
spent in munitions bought in this country is now being distrib- 
uted to labor here and in dividends to stockholders. 

* * » 

Congress was asked by Secretary Garrison at Washington 
Friday to appropriate as soon as possible $42,013, to enlarge 
the West Point military academy for accommodation of 140 
additional cadets, and $15,000 to meet certain special expenses 
of the army. 




Mayerle's New Double Vision Glasses^ 

Combine both reading and distance corrections^ 
In one lens— avoiding the annoyance of changing 
glasses when you wish to see far or near. 

Mayerle's glasses relieve eye strain, freshen your memory 
and strengthen your eyes- 
Two gold medalsand diploma-of honor awarded at Califor- 
nia Industrial Exposition. George Mayerle, graduate optomet 
rist and optician, established 20 years, 960 Market street, San 
Francisco. Mayerle eyewater freshens and strengthens the 
eyes, at druggists' 50c; by mail 65c. 



STYLE AND FIT 

Area man's first consideration when he is about 
to buy a suit. Price is the next. We have studied 
both very closely and we are prepared to make a 
first-class stylish suit to order at cash prices, on 
installments, weekly or monthly. 

C. H. NEUHAUS, Merchant Tailor 

787 MARKET STREET, Upstairs 



^ 



MISS HARKER'S SCHOOL 

PALO ALTO. CALIFORNIA 

{Boarding and Day School for Girls, 

College Preparatory, 

Grammar and Primary Departments. 

Special Care Given to Younger Children. 

Spring Term Opens January 3, 1916 



^ 



J 



H 



ITCHCOCK 
MILITARY 

ACADEM 

THIRTY-EIGHTH YEAR 



Y 



Located one mile from San Rafael in the healthiest part of beautiful Marin 
County. School fully accredited. Highest rank accorded by U. S. War Dept. 
High morals and strict attention demanded. Special attention to Physical 
Culture and Athletics. Expert and experienced instructors. Separate room 
for each pupil. Juniors in separate building. Thirty-eighth year begins in 
August. Write for catalog. 

ADDRESS 

President Hitchcock Military Academy 

SAN RAFAEL, CALIFORNIA 



The Beringer Conservatory of Music 

926 Pierce Street, near McAllister 
PHONE FILLMORE 840 SAN FRANCISCO 

Directors: Joseph Beringer (Concert Pianist) 
Mine. Jos. Beringer (Concert Contralto) 

Thorough education in Pianoforte Playing and Singing. 
Special departments for beginners, amateurs and 
professionals. Pupils prepared for the operatic and 
concert stage. Opportunities given to advanced piano 
and vocal students to join the well known Beringer 
Musical Club for public appearances. 



ARRILLAGA MUSICAL COLLEGE 

SAN FRANCISCO 

MUSIC IN ALL ITS BRANCHES 

Sight Reading, Ear Training, Theory, 
Musical Form, Appreciation 

TERMS ON REQUEST-CATALOG 
2315 JACKSON STREET PHONE WEST 4737 



MISS HAMLIN'S SCHOOL 
FOR GIRLS 



2230 PACIFIC AVENUE 
2117) 



2123| 



BROADWAY 



SAN FRANCISCO, CAL. 



Boarding and Day Pupils. "Accredited" by all accredit- 
ing institutions, both in California and in Eastern States. 



TELEPHONE WEST S46 



California Conservatory of Music 

Offrr* !n*tnn-tmn* Hid Trainin* in All Hr»n> 

Priratt* I**- 
renianoe of the ! 

Studios and Recital Hall 

1509 Gough Street, near Sutter San Francisco, Cal. 

Oakland Branch—Pacific Building ---16th and Jefferson Street* 



A. W. BEST 



ALICE BEST 



BEST'S ART SCHOOL 



1625 CALIFORNIA STREET 



Life Classes 
Day and Night 



Illustrating 
Sketching 

Painting 



24 



San Francisco News Letter 



January 8, 1916 



INSURANCE 



An award made by the Industrial Accident Commission of 
California is subject to review and annulment in the Supreme 
Court, where the finding on any jurisdictional fact is without 
the support of substantial evidence, and this notwithstanding 
the provision of the Act that the findings of the Commission on 
questions of fact shall be conclusive and final. An award can- 
not stand if a finding of a jurisdictional fact is without any 
support except that of hearsay testimony. It is held in a pro- 
ceeding before the Supreme Court instituted to review an 
award allowing compensation to a wife for the death of her 
husband, that there was no legal proof that the injury resulting 
in death was accidental, as the only proof was that found in 
the hearsay statements and explanations of the deceased to 

various persons. 

» » * 

From present indications, the reorganization of the Pacific 
Automobile Conference will be effected and in practical opera- 
tion early in January. All the board fire offices writing this 
class of business and some of the non-board have signified their 
approval of the new constitution and rules submitted by the 
committee appointed for that purpose, and the committee has 
been discharged. Casualty companies issuing auto coverings 
are now laboring among themselves to bring each other into 
line, and everything looks promising for a strong and enduring 
association. 

* * • 

On January 20th, Warren Hilleary, superintendent at San 
Francisco of the Royal Indemnity's Pacific department of acci- 
dent prevention, will go to the New York office as a supervisor 
of the accident branch of the company's business. He was with 
the Pacific Coast department of the Frankfort before connect- 
ing himself with the Royal Indemnity two years ago. 

» * » 

The Western States Life wrote $6,336,538 during the first 
eleven months of the present year, a gain of $1,734,000 over 
the same period last year. 

* * * 

President H. R. Hunter, of the Life Underwriters' Associa- 
tion of San Francisco is being urged to be a candidate for re- 
election at the annual meeting next month. 

» * * 

W. A. Wood, agency director of the West Coast-San Fran- 
cisco Life at .Los Angeles, resigns on January 1st to go with 
the Occidental Life in a similar capacity. 

* * * 

Commissioner Phelps has warned Cali- 
fornia members of the Knights of Honor 
of St. Louis not to accept certificates of 
reinsurance from other assessment con- 
cerns claiming to have taken over the 
business of the Knights of Honor and not 
licensed by the California Department. 



"Well, Tom, what d'ye think o' this prohibition busi- 
ness?" "We ought to do like France and Russia." "You're 
giving it all up, then?" "No; France is giving up absent and 
Russia's giving up vodka. So I'm not going to touch absent or 
vodka till peace comes. Give me beer." — Exchange. 



BRUSHES 



623 Sacramento Street, between 
Kearny and Montgomery Streets. 
With full line of brushes, Brooms and Feather Dusters, on hand 
and made to order. Janitor supplies of all kinds. Ladders, Buck- 
ets. Chamois. Metal Polish and Cleaning Powders. Hardware, 
Wood and Willow Ware. 

Call, write or telephone Keary 6787 
WM. BUCHANAN 



Tel. Kearny 1461 



Private Exchange Connecting all Warehouses 



SAN FRANCISCO WAREHOUSE CO. 

Warehousemen Forwarding Agents Distributors Public Weighers 

Spur Track Connection with all Railroads 

Main Office— 825-647 Third St., San Francisco, Cal. 



DIVIDEND NOTICE. 

The German Savings and Loan Society 

(The German Bank) 

Member of the Associated Savings Banks of San Francisco 

For the hall year ending December SI, 1916, a dividend has been de- 

i nij ,i ihe rate of four <!) per cenl pe num on all deposits, payable 

on ami after Monday, January '-'■. 1016 Dividends nut railed for are 
, <unt and earn dividends from January 1, 1916. 

GEORGE TOURNT, Manager. 
Office— S26 California street. Mission Braneh — Corner Mission and 21st 
bmond District Branch — Corner Clement street and 7th ave- 
nue. Halght Street Braneh — Corner Halght and Belvedere streets. 

DIVIDEND NOTICE. 
Humboldt Savings Bank. 
Member of the Associated Savings Banks of San Francisco 
For the half year ending December 31, 1915, a dividend has been de- 
it the rate of four ill per cent per annum on all savings deposits. 
payable on and after Monday, January 3. 1916. I livldende not called for are 
added to and bear the same rate of Interest as the principal from January 
i, rue. 

H. C. KI.EVKSAIil, ('ashler. 
Office — 7S3 Market street, near Fourth. 

DIVIDEND NOTICE. 

Bank of Italy. 

Member of the Associated Savings Banks of San Francisco 

For tli' half year ending December 31. 1916, a dividend has been dei I 

at the rate "f pnir iii per cenl per annum on all savings deposits, payable 

on ami after M lav. January :i. 1916. Dividends not called for an 

to and bear i ; of Interest as the principal from January 1. 1916. 

Money deposited on or before January 10, 1916. will earn Interest from 
try 1. 1916. 
A. P. GIANNINI, President. A. PEDRINI. Cashier. 

Office— Southeast corner Montgomery and Clay Sts. Market St. Branch 
— Junction Market, Turk and Mason streets. 

DIVIDEND NOTICE. 

The Hibernia Savings and Loan Society. 

Member of the Associated Savings Banks of San Francisco. 

For t lie half year ending i lecember SI, 1916, a dividend has been declared 

,i thi iii,- of four ii> ]" i cent pi r annum on all deposits, payable on and 

aft- i MondOS dends not drawn will be added to de- 

uosltors' ;i,, nts, become a pari th 1 and will earn dividend from 

i 1916. i eposlts ma,!,, mi or before January-10. 1916 will draw 
interest from Januat 1 , 1916. 

R. M. TOBIN, Secretary. 

-Corner Market, McAlli 



The Western States Life has engaged 
R. N. Griswold as actuary to succeed F. 
S. Withington, whose contract expires on 
January 1st. Mr. Griswold comes from 
the staff of Consulting Actuary Haight 
of Indianapolis, and previously was con- 
nected with the actuarial department of 
the Connecticut Mutual. A successor to 
Mr. Withington as secretary of the West- 
ern States will be elected at the January 
meeting of the company's directors. 
* * * 

The F. A. Gesell Company of Los An- 
geles has been appointed State agent of 
the Amicable Life of Waco, Texas. 



Secretary Mark T. McKee of the Na- 
tional Council Insurance Federation Ex- 
ecutives is billed to visit California on 
January 20th. 



^ e Angel 

— departs 4:00 p. m. daily 



Santa Fe 

^i w 



Safety and Comfort 

You get both on this excellent train of the Santa Fe to 

Los Angeles and San Diego 

The Angel furnishes the only through sleeper service 
to the San Diego Exposition — makes good connec- 
tions with trains to Tia Juana Race Track. 

Santa Fe City Offices 

673 Market Street, San Francisco— Phone Kearny 315 

Market Street Ferry— Phone Kearny 4980 

1218 Broadway, Oakland— Phone Lakeside 425 




C.UU1AX July >e. f*M 




VBH 



Devoted to the Leading Interests of California and the Pacific Coast. 




Vol. XCI 



San Francisco, Cal., Saturday, January 15, 1916 



No. 3 



The SAN FRANCISCO NEWS LETTER AND CALIFORNIA ADVER- 
TISER is printed and published every Saturday by the Proprietor, Fred- 
erick Marriott, 21 Sutter street, San Francisco, Cal. Tel. Kearny 3694. 
Entered at San Francisco, Cal., Post-office as second-class mail matter. 

Chicago Office — Geo. Hische, 1310 Westminster, Westminster Building, 
Chicago. 

London Office — George Street & Co.. 30 Cornhill, E. C. England. 

Matter intended for publication in the current number of the SAN 
FRANCISCO NEWS LETTER AND CALIFORNIA ADVERTISER should 
be sent to the office not later than 6 p. m. Wednesday. 

Subscription Rates (including postage) — 1 year, 5400; 6 months, $2.25; 
Foreign — 1 year. $6.00; 6 months. $3 25. 

This session of Congress threatens to make a record for 

gab. 

The British laborers place their unions above their 

country. 

We have six new supervisors. New broom sweeps clean. 

Try it on the streets. 

' California has two hundred and thirty-nine millionaires. 

But what a lot of the rest of us there are! 

Chancellor Day says Roosevelt has made a booby out of 

Wilson. Nature did the trick for the Chancellor. 

One delegate after another quits the Ford party on the 

plea of illness. "This makes me sick" seems to be their plaint. 

There is an uncanny regularity and persistency in the 

way bullet and knife keep striking the enemies of Yuan Shih 
Kai. 

Within a week after Seattle went dry a water supply pipe 

burst and caused a temporary water famine. It is hard to be 
sorry. 

President Wilson's success in settling delicate diplo- 
matic affairs with Germany and Austria takes another prop 
away from Bryan. 

It is proper to call it the Johnson primary law, consider- 
ing that it was passed for the sole purpose of aiding Johnson in 
his senatorial aspirations. 

William Waldorf Astor is now Baron Astor of Hever 

Castle. Well, if he likes that better than being an American, 
America is glad to lose him. 

The chicken trust has been declared not bankrupt. But 

many a man has gone bankrupt by reposing too much faith in 
the blandishments of a chicken. 

It has been suggested that the navy yard be removed 

from Mare Island to Goat Island. And Vallejo is shouting: 
"Quit it — we won't be the goat!" 

"Germans sure they will be victors in the war," "France 

sure of triumph." are conflicting headlines in a newspaper. The 
French and Germans will get consolation out of the predictions, 
and the neutrals, having long ago ceased to speculate on the 
outcome, will look on them both as boasting that has no founda- 
tion. 



The interior States are fighting preparedness as they 

have fought an adequate merchant marine — with stubborn- 
ness, but with neither sense nor logic. 

The steel workers at Youngstown, Ohio, who looted a 

saloon, got howling drunk, tried to burn up the town and were 
shot, will be hailed by labor as martyrs. 

Robert Herrick, the novelist, who has won fame by writ- 
ing novels dealing with marriage and divorce, has been sued 
for divorce. He who lives by the sword" . . . 

An Eastern sculptor says that Bryan's mouth "is beauti- 
ful in repose." Before he can get anybody to believe that he 
will have to prove that it was ever seen in repose. 

Bargain sales of clothing have been prohibited by the 

authorities in Berlin, for fear of causing a shortage in textiles. 
German women are now really awake to the realities of war. 

Fresno man in resisting burglars who were robbing his 

store was shot through the big toe. He'll toe the mark here- 
after when bandits tell him to let them go quietly on with their 
work. 

The steel trust has raised the wages of its employees ten 

per cent. But the agitators will continue to complain that the 
corporation does not turn its whole plant and the profits there- 
of over to the workers. 

The plasterers on the city library have consented to go 

back to work. The public has grown so well trained that it 
does not grumble at union tyranny, but rather gives thanks 
when the tyranny abates a trifle. 

San Quentin has 2,417 inmates, making it the second 

largest prison in the country. Which shows how easy it is to 
attract guests if you give them plenty of amusement and en- 
tertainment, supplemented by sumptuous holiday dinners. 

The Board of Health assures the public that the dark- 
colored water that is coming through the faucets lately is not 
tmhealthful. Well, it may be all right to take a chance up in 
Oregon or Washington, where there's no substitute — but here 
there are other moist beverages. 

San Francisco high school boys pushed a fellow student 

over a twenty-foot embankment in hazing him, and broke both 
his legs. The school principal referred to the episode as a boy- 
ish prank. It would be interesting to hear his opinion as to 
how far one can go before being guilty of criminal violence. 

Four prominent St. Louis men, believing that they were 

being let into a plan to make fortunes by cheating at faro, were 
fleeced out of $175,000. The men who fleeced them have been 
arrested, and are looked on as crooks. It is an unfortunate thing 
that the law cannot provide prison punishment for all parties 
to such a swindle — the looted as well as the looters. 



San Francisco News Letter 



January 15, 1916 



EDITORIAL COMMENT 



WE ARC ALL TOR PEACE.) 




1st day out: 



PRHfl tigJig essl fTArr >Bf ACE> 

' ROOStVflTPMCtjid'r, - — C / ,'• 




3RD. DAY out. 



Sorry Plight op the 
Republican Party. 

The national Republican 
leaders are reported to be 
gathering at Washington 
for the purpose of making 
a great chivaree this spring 
— they propose a rampage 
with the "big noise" all 
along the line to stiffen up 
the courage of their fol- 
lowers and show the oppo- 
sition that Victory with a 
big V is breaking her bonds 
to reach them. So far their 
antics resemble the prac- 
tice of the ancient Chinese 
army, when with piercing 
yells and the violent beat- 
ing of tom-toms and wind- 
bladders, they endeavored 
to frighten off the enemy 
with sheer noise. Taft, 
Senator Borah, Roosevelt 
and Root are regarded at 
this date as likely to furnish 
the candidate. Root, how- 
ever, sticks fast to his de- 
claration that he is not and 
will not be a candidate. 

Fairbanks has been nominated by Indiana as its candidate for 
the office, but Fairbanks is justly regarded as Indiana's joke, 
for advertising purposes. Boies Penrose and other senators 
and congressmen of the same breed, who own pocket boroughs, 
are active, bestirring the political pots in their bailiwicks to 
develop more intensive results. Their skins sweat blood with 
the fear that they may not be able to dig up a candidate strong 
enough to beat Wilson. Their best man is Root, and he won't 
run, and the more the leaders rake over the possible candidates 
the more and more it develops that the Republican party has run 
to seed. The leading sample candidates suggested so far are 
"has beens," leaders of the party that have been ingloriously 
defeated, and for the biting reason "cause." They have never 
shown even faint signs of a "come back." 

Leaders of the party at Washington insist that Root must 
run. Every effort is being made to tempt the wandering Pro- 
gressives back to the fold. Hallelujahs and a festive spread 
and enthusiastic welcome await all these wanderers and prodi- 
gals who lit out during passing personal brain storms and Circe 
calls. Just now Roosevelt seems to be sitting on the velvet as 
the most likely candidate to head the party, which is a jolly 
ideal situation for a man of Teddy's temperament, who exudes 
great gobs of joy when he is the center of the limelight with an 
interrogation point hanging over his blooming head. He would 
make a dash like a charging bull if given half a chance at the 
prize. Nomination or no nomination, it is patent to all his 
friends that he will work tirelessly and vehemently for the de- 
feat of the Wilson administration. 

Meanwhile, the Democrats are straightening out and fortify- 
ing their party lines with strong Wilson policies and the best 
legislation to be had on the vital questions of this extraordinar- 
ily critical period, a brand of legislation which will make clear 
to all thinking voters that this is no time to swap horses while 
crossing an unusually dangerous stream. 



f WHAT KIND OF PEACE?! 




| PEACE AT AMY PRICET% 

L 




4-TH DAY OUT 



BY WIRELESS FROM THE PEACE-SHIP. 

— Bartholomew in the Minneapolis Daily A'cus. 



Brightening BusIness 
Prospects for U. S. A. 

The prospects of greater 
business for the first four 
months of 1916 are much 
brighter than for the same 
period of 1915, according to 
a recent report of the 
Chamber of Commerce of 
the United States. More 
optimism is in the air than 
has prevailed in over a de- 
cade, and the general belief 
and expectation is for such 
prosperity for 1916 as will 
recompense the people of 
this country for all their 
past misfortunes. There 
are, of course, localities 
where caution and conser- 
vatism still remain, but 
they are scattered, and it is 
foregone that they will im- 
prove with the revival of 
trade that is now sweeping 
over the country. By and 
large the business men are 
taking less interest in the 
war and centering their ac- 
tivities in promoting their 
growing business. This is accounted for by the fact that the 
influence of the war at present is on the whole more favorable 
to this country than the reverse. Naturally, it is felt that with 
the close of the war the demand for munitions and general food 
products will slump sharply, but many commercial experts off- 
set this shift with the promise that Europe will be obliged to 
substitute new orders on a large scale for machinery, tools, 
farming implements, structural material and like things to re- 
place those destroyed by the war. Certainly Europe must buy 
these somewhere in order to catch up quickly in the world's 
trade. It will also be an occasion for Europe to replace her 
manufacturing plants with the latest patterns which America 
has devised. Europe will require every man within her borders 
for reconstruction purposes and routine work, and it is expected 
that very little immigration, if any, will come to this country. 
Meanwhile, the American manufacturers and producers have 
tackled the problem of manufacturing dyes and drugs and other 
commodities which this country formerly depended on buying 
abroad. Many of these former imports are now being handily 
manufactured in this country, and the American manufacturers 
are confident that they can hold the trade against the renewal 
of competition of Germany, England and France. Merchandise 
stocks in the hands of the retailers of the country are reported 
to vary from light to normal. Orders for future shipment in 
the spring are being more generally placed than for some years 
back, thus showing steadfast confidence in the future. It is this 
lively business in the East which is promoting demand through 
which California is selling her many products. 

On this point President Sproule of the Southern Pacific Com- 
pany, who has just returned from a business trip in the East, 
says that after the war the indications are that we will find our- 
selves in a strengthened condition commercially and financially 
with respect to the rest of the world, but optimism along this 
line must be reasonable. 



January 15, 1916. 



and California Advertiser 



For some years past there have been 
The New Course of manifestations that the big nations 
Empire in the World, of the world are seeking wider and 
closer knit alliances. Germany's 
diplomatic maneuvres along this line have aimed at territorial 
extensions, backed by war, if necessary. The United States 
and Great Britain have acted along more permanent lines of 
guaranteeing peace and the development of commerce and a 
broader understanding of the democratic principles of govern- 
ment. Japan, whose ideal of government is Germany and the 
iron fist, as an ally of Great Britain for the time being, has 
steered a middle course, and has taken what she could without 
rousing direct action on the part of the world's powers. 

Just now these new governmental activities of the big powers 
of the world is being best exemplified in the present movements 
in England, Germany and the United States. By bringing about 
the present European war, Germany unwittingly is developing 
that object which she energetically and vehemently sought to 
destroy, the dismemberment of the British Empire. Evidence 
is apparent in all Great Britain's colonies and dependencies 
that the attempt to destroy England's rule of the seas has deeply 
impressed the peoples of her many possessions, with the con- 
clusion that unless they stand loyally and steadfastly at her side 
in such attacks, the national life of each and all of them is not 
worth a picayune, and if the cause of England is lost, their lands 
will revert to the exploitation of the victor. Great Britain is 
having practical displays of this feeling in volunteers to the 
Empire's colors from Canada, Australia, India, South Africa, 
Egypt and other dependencies and colonies. Parliament has 
marshalled recruits from such sources before, but in the pres- 
ent crisis, with a new patriotic conception that they are no 
longer an appendage of the British empire, they are of the new 
empire, and as citizens of that empire they are on the same 
footing as the citizens of old London town. 

Foreshadowings of this change have been apparent in politi- 
cal quarters for several years past in the demands of Australian, 
Canadian and other influential colonies to have a representation 
in the British Parliament on the ground that as they contribute 
to the maintenance of the powerful fleet of the empire, they 
should have the privilege of a voice in the way the funds should 
be distributed. General Botha's recent victories in South Africa 
in suppressing the rebellion of one wing of the Boers instigated 
by German influences, and his wise pacification of the old 
breach between the English and the Boers, have made a deep 
impression on England and on the other colonies. His master- 
ful and broad-minded political views of a closer knit empire 
where all are British citizens, no matter on what soil covered 
by the British flag they hale from, is an expression of the new 
movement. It has'been noticeable of late that Parliament is 
also looking into the future with a larger conception of a British 
empire by the appointments of native officials abroad to high 
office, thereby constructively giving them a voice in the gov- 
ernment. Very recently this was illustrated by the appoint- 
ment of Sir Sankaran Nair to the executive council of the Vice- 
roy of India as the representative of education. This move- 
ment of the several nations of the empire for a greater unity 
means a solidarity on stronger and more permanent lines than 
those established by Rome, an idea that could find expression 
only in the modern humanitarian and political conceptions of 
government, a parliament of nations. England has been a pio- 
neer in opening the way for larger civic liberties, as in the 
Magna Charta, and most of the modern governments have pat- 
terned their procedures along her fundamental lines with more 
or less modifications. 

In the Americas this movement is reflected in the present or- 
ganization of the Pan-American Congress on commercial and 
united defense lines. In Germany it has expressed itself in the 



aspiration of the Kaiser to conquer an empire reaching from the 
Baltic to the Mediterranean, and thence to the borders of India, 
a domain greater than that ruled by imperial Rome. If success- 
ful, he would become the greatest military power on earth, and 
the arbiter of Asia and Europe. 

3BT 

Some time ago forty-four 
Business to Assert Economic nations of the world endorsed 
Pressure to Prevent War. a proposition at the Hague for 

the establishment of an inter- 
national court. Congress and the President desired to get at 
the real judgment of the businessmen of this country regarding 
that decision, and the Chamber of Commerce of the United 
States was asked to take a referendum of the opinion prevail- 
ing among the business men of the country. Two hundred and 
eighty-two commercial organizations, chambers of commerce 
and boards of trade located in this country and its non-contigu- 
ous possessions and American chambers of commerce abroad 
gave a slightly dissenting vote. 

There was also a large majority in favor of the special com- 
mittee's recommendation that, for consideration of questions 
which arise between nations and which do not depend upon 
established rules or upon facts which can be determined by an 
international court, the United States should take the initiative 
in joining with nations in establishing a council of conciliation. 
Two propositions were recommended for enforcing peace. The 
first, that of bringing economic pressure to bear on any nations 
which resort to military measures without submitting their dif- 
ferences to the international court, was carried by a two-thirds 
vote which binds the national chamber of commerce. A large 
dissenting vote marked the recommendation that in the event 
that concerted economic pressure should not be sufficient to 
bring the recalcitrant nations to terms, military force should be 
used. This vote was slightly over the two-thirds margin re- 
quired to bind the chamber, but the margin was so small that 
recount may change the result. The treatment of shipping in 
the course of the present war went, as might have been ex- 
pected, in favor of stronger and better defined rules for the pro- 
tection of life and property upon the seas. There was also 
practical unanimity in favor of this country taking the initiative 
in establishing the principle of frequent international confer- 
ences for the progressive amendment of international law. 

The concerted movement being 
Preparedness made against preparedness for de- 

Compulsory. fending the U. S. A. on the part of 

the peace propagandists led by 
Bryan and other dreaming theorists, is hardly making a scratch 
in the advance so thoroughly begun. From all over the country 
reports are to the effect that enthusiastic organizations of citi- 
zens are coming into life, many of them composed of women, 
for the sole purpose of stimulating and maintaining the move- 
ment. A large body of this character was organized in San 
Francisco, this week. California and the Pacific States are 
manifestly and deeply committed to this movement, because of 
their practically isolated situation with the other sections of 
the United States. In a measure, these thirteen Western 
States are almost in the same position as was the original thir- 
teen States of the Union. All military experts agree that, under 
our present plans of defense and preparedness, the Pacific 
States offer an easy mark for military rivals on the Pacific to in- 
demnities running into the billions of dollars on threats of a 
powerful navy to destroy the shore cities. With the present 
inadequate transcontinental service for moving troops, no as- 
sistance of men in proper numbers could be transported here in 
time to afford relief against the mobile fleet of the enemy. 



San Francisco News Letter 



January 15, 1916 



TOWN CRIER 

The diplomatic complexities of the war in Europe is 

not a marker to the situation rapidly developing in the munici- 
pal family of Mayor Rolph. The advent this week of the six 
new successors on the board of supervisors, with their individ- 
ual political aspirations and hopes, furnishes a situation com- 
parable only with the story of what occurred when the golden 
apple was tossed among the gods feasting on Mt. Olympus. 
Some rather juicy and profitable apples enter into the present 
case. On the heels of the advent of these new supervisors 
blithely came former Mayor Eugene Schmitz, who demanded 
under the law the privilege of sitting with the board and join- 
ing in its councils, but with no vote. Schmitz knows all the de- 
vious intricacies of the municipal machinery from A to izzard, 
and he is understood to be carded to shed light on anything 
any everything the Mayor may overlook or the supervisors 
forget. In the political history of the city there has never as- 
sembled such a cat, dog and angel child combination to pull 
a happy-go-lucky, devil take the hindmost community into a 
sizzling place in the sun or guaranteed hell-fire. The daily 
papers, if they dare print the real news of developments, sub 
rosa and altruistic tralala chiroscura, as the case may be, will 
be rarely interesting reading. There'll be a hot time in the old 
town from now on. 

San Rafael is evidently the luckiest candlelight of a lit- 
tle burg in Northern California to attract aristocratic European 
titles to this neck of the woods, and we in San Francisco plume 
ourselves that we are planted so near the X-ray social effects 
of these plush-covered worthies. An heir to the Fairfax title 
in England left his historical name on a strip of land at Fair- 
fax, from which domain Ty Cobb could slug a baseball into the 
purlius of the blooming, beautiful countryside of San Rafael. 
Earl Fairfax's life there is semi-historical. So is the jolly 
roadside inn on the same land. Baron von Schroeder made San 
Rafael historical, haut du monde, as the winter guests rubber- 
stamped, who paid half rates at the famous hotel, rubber- 
stamped the situation. At any rate, this is sufficient to indicate 
that San Rafael, the blase in this particular line, has bumped 
the bumps in bona fide aristocratic social display, and is en- 
titled to a bronze plaque in that regard if any are forthcoming 
from the post-Exposition. Now comes Earl Cowan from Wil- 
shire, England, and contributes his presence to the glowing 
effulgence of the town. Alas, that San Francisco, Oakland and 
Richmond cannot snuggle closer to the social glories of debon- 
nair San Rafael, but the waters of the bay chilly prevent. But 
if the "movie" barons ship all their paraphernalia and society 
actresses from Los Angeles to San Francisco and settle down 
to do business here, we'll show San Rafael a trick or two in this 
aristocratic social game, and it won't be passed by the censor 
either. 

Zanis come and zanis go despite the constant and desper- 
ate efforts of the Southern Pacific Company to halt them and 
tassalate their nobs. The ordinary statistician is not acquainted 
with the breed of bovine that tries to break his way into the 
fatality list, but stand near a railroad crossing any day, and 
you will catch him in his attempted flight into eternity. Ac- 
cording to the records of the Southern Pacific Company, 525 
vehicle drivers on the Pacific Coast did their best to break 
through railroad crossings in the two years ending June 30, 
1915. During that same period 525 crossing gates were broken 
down by drivers who risked their lives in recklessness and 
over-speeding. Of course, these gates were put down by auto- 
matic machines of the company because trains were approach- 
ing. Here is a tab made personally on the recklessness of 



some notable breeds of motormaniacs. Of the 17,021 cars 
specially observed, 11,836 drivers, 69 l /% per cent, looked neither 
way in crossing the track; 2 7-10 looked one way only, and but 
27.8 per cent looked in both directions. A hardened, careless 
3,301, or 19.3 per cent of the total number, shot across the tracks 
at reckless speed. Out of the 17,021, only 35 drivers stopped 
their machines to see that no trains were approaching. When 
some men make their first reckless payment on a machine, they 
seem to think the limit is thereafter off in the going. 

Leap year, the feminist movement and suffrage started 

off briskly this week, when Miss Anna Dunly, a wet nurse with 
dry proclivities regarding bottled liquor, got a strangle hold 
on Charles J. Surgam, a married man of Oakland, and disap- 
peared in the direction of semi-tropical Florida for the honey- 
moon. It will be an acutely tropical black molasses moon if 
the lawyer that Mrs. Surgam has wired to succeeds in netting 
the elopers into court. How a wet nurse with dry proclivities 
and alive with suffrage and feminism could do such a thing 
without asking the advice of Dr. Aked, Mr. Bryan, Harry Ford 
or other of the prolific peacemakers is too indelicate under the 
circumstances to inquire. However, this tropical flight indi- 
cates the style of elopement likely to prevail during the season 
of 1916, and furnishes men, single, married and mixed, the 
dominant mode in strangle hold attachments. Modifications of 
this style may be expected in Los Angeles where the chemically 
pure atmosphere promotes more of a consideration over the 
health of the green-lined pocket book, for the reason that fem- 
inism is more rampant there and jiu-jitsu more frequently takes 
the place of the strangle-hold in such affairs. Under the cir- 
cumstances the future hope of California must lie in the hys- 
terical hope that if California goes dry at the election this fall 
these eloping wet nurses, as represented by Miss Anna Dunly, 
will be merciful — as regards husbands. 

The recall of a judge or two on the local Superior bench 

would have a compelling effect in short-stopping the straw 
bond evil — for a time. Unless public vigilance was maintained 
the evil would insidiously crop up as usual. The straw bond 
profits are too profitable for its promoters to let lie fallow for 
any length of time. That has been its history since the early 
'50's, when the early Sydney coves introduced it from Austra- 
lia. Of course, politics, as usual, is not at the base of the evil, 
and mixing with the boys has nothing to do with a "pull." It 
is an ignorant rogue that cannot grease the way to liberty with 
iron bolts in a canvas sack if he can dig up enough coin to pay 
the ready brokers a percentage on the amount of bail fixed by 
the court. So absurdly flagrant is this practice that a stranger 
from Mars visiting our police courts would jump to the con- 
clusion that "straw bonds" and the disappearance of culprits 
was a regular part of our judicial system. Poor old "Tax- 
payer," he sputters and complains when the "straw bond" evil 
stinks to high heaven and demands an "investigation," which is 
perfunctorily made in most cases. And the grafters grin as he 
dodders back to his work while they start up the game again. 

Malignant Fate, the omnipotent Kaiser and sleeping pow- 
ders cannot prevent the members of the Ford party in Europe 
from forcing peace on the neutral nations if they fail to shoot 
the serum into any of the belligerents. The irony of the situa- 
tion developed in Germany, where the Kaiser ordered the party 
transported "in bond'' across his territory to Holland, where 
they voiced their protests and principles with vigor and the us- 
ual newspaper publicity. The transportation of such a notorious 
peace body "in bonds," without giving the members an oppor- 
tunity to stammer or stutter even the letter P. will likely prove 
the star jest in the history of the war. 



January 15, 1916. 



and California Advertiser 



Phineas Taylor Barnum 



In connection with certain proceedings relating to the estate 
of Phineas Taylor Barnum, it has developed within the last few 
days that $1,000,000 is laid aside by the trustee to meet an an- 
nual payment of $40,000 to Baroness Nancy Barnum d'Alexan- 
drey Orengiani, a resident of Paris, France. The baroness was 
formerly Mrs. P. T. Barnum of Bridgeport, Conn. Her first 
husband was one of the greatest money-makers and money- 
losers of two generations ago in the United States, and his rec- 
ord in this respect was maintained, so far as money-making 
went, up to comparatively recent years. After a great number 
of drafts have been made upon his fortune, to meet public be- 
quests and private gifts, the residue of the Barnum estate to- 
day has a value exceeding $1,222,000. As a young man his 
career was checkered with ups and downs in the business world. 
Always restless, he was scarcely out of one thing before he was 
interested in another, and his tastes were as liberal as his tal- 
ents were versatile. It was in a measure indicative of his future 
activities that he should start as a storekeeper, become an edi- 
tor, be punished for libel and enter the show business before 
he was 25. 

The United States and the world remember him, of course, 
as a showman, although he was many things besides, and as a 
showman he will always claim, and be granted, special distinc- 
tion for having given utterance, boldly and unblushingly, and 
many are inclined to think bravely, to the conviction, gained 
from personal experience after long years of observation, that 
the American people like to be humbugged. This conviction 
was one on which he evidently acted from the time he pur- 
chased Joyce Heth, a slave woman, for $1,000, passing her off 
as a nurse of George Washington, to the time when he plas- 
tered the walls and signboards of the nation with alluring pic- 
tures of creatures that never had existence. 

Joyce Heth was represented to be 161 years old; it was proved 
later that she could not be over 70. Of course, there was no de- 
ception in the case of Charles S. Stratton, otherwise "General 
Tom Thumb," or in the case of Minnie Warren, or Commodore 
Nutt. These were all genuine, and they helped wonderfully 
toward restoring Barnum to the good graces of those who had 
heaped favors upon George Washington's nurse. Nor was 
there any deception in Jenny Lind, "the Swedish Nightingale," 
nor in the fee of $100,000 he gave her for 100 appearances. 
Early in the fifties $1,000 a night for a singer, or for a public 
entertainer of any kind, seemed a preposterous sum; yet the 
receipts of Jenny Lind's tour are said to have reached $712,000. 
At this time Barnum's museum in New York was running in full 
blast, and the nation's leading showman was at the height of his 
earlier prosperity. But he "went on notes," and, in the panic of 
1856-57, lost practically everything. He had become used to 
failures, however, and before the civil war period had well be- 
gun he was again getting rich, a trip to England with Jenny Lind 
as the attraction, having gone far toward restoring his fortunes. 

His most conspicuous achievement in the circus line, after 
he took up with the arena, was, of course, the discovery and ex- 
hibition of "Jumbo." Long after Barnum ceased to be an active 
factor in circus and menagerie management his name was a 
certain drawing card for circus companies. He was the in- 
ventor of "the greatest show on earth" four-ring school of cir- 
cus, and the organizer of the first mammoth circus business 
combination, that of Barnum, Bailey & Hutchinson. 

The purchase of Jumbo, by Mr. Barnum, was the cause of at 
least a week's mild excitement in London. Curious people came 
under the spell of this sudden spasm of excitement, and Mr. 
Ruskin, of all people, indited an indignant letter to the Times, 
thundering against the selling of the biggest elephant in the 
Zoological Gardens to an American showman. The excitement 
and indignation was at its height when it was calmed by that 
inimitable entertainer, Mr. Corney Grain, who, seated by his 
piano on the platform of St. George's Hall, added nightly to 
the gaiety of the capital. Mr. Grain explained, to convulsed au- 
diences, how on Sunday night he had gone to bed all uncon- 
scious of Jumbo's existence, and how on Monday morning as he 
read the Times at breakfast, he discovered that it was impos- 
sible for him to part with him. He thought at first, he said, of 
joining the ranks of the elderly ladies who were sending buns 
and flowers to the depa-ting beast, and he told how at night, 
as he rocked himself tearfully to sleep, he heard in his dreams 



the voice of the elephant on the ocean calling plaintively for the 
steward. After that, London discovered it could part with 
Jumbo, and did so with dry eyes. 

It has just been said that he was many things beside a show- 
man. He was a devoted Universalist. He was a temperance 
lecturer. He was an uplift politician and served four terms in 
the Connecticut Legislature. He is said to have been one of 
the best mayors Bridgeport has ever had. He wrote books, a 
story called "Lion Jack," an autobiography and "Humbugs of 
the World." He was generous toward his relatives, friends and 
employees. He was good to the schools. In the end he gave 
"Jumbo" to Tufts College. A round-faced, good-natured, jolly, 
David Harum kind of Yankee, he was always on the best of 
terms with the world, and everybody — even those who went to 
his shows on the strength of his lithograph posters — liked him. 



PHYSICAL CLAIMS VS. CHRISTIAN SCIENCE. 
Editor News Letter. 

Dear Sir — A contributor to the San Francisco News Letter re- 
cently deplored the tendency to undervalue the physical side of 
existence. He eulogizes a new book on athletics which teaches 
how one may, through physical culture, "bring the body to a 
state of perfection . . . ward off disease," etc. This book, he 
tells us, shows the "control of the body through the mind," but 
bears no relation to the "silly claim of Christian Science," etc. 

If man were "first and foremost an animal," as the writer con- 
tends, then the South Sea Islander would be our highest speci- 
men of physical manhood. Health is not a question of weight. 
When referring to our great authors or statesmen, one does not 
ask how much does he weigh, but what has he thought or 
achieved for the world. One of our writers has said: "The 
mind is the measure of the man." The text book of Christian 
Science, "Science and Health with Key to the Scriptures," by 
Mary Baker Eddy, states on page 258 that "Man is more than a 
material form with a mind inside, which must escape from its 
environments in order to be immortal." Christian Science 
teaches that "Health is not a condition of matter, but of Mind." 
Page 120. 

As to the contributor's unflattering epithet regarding Chris- 
tian Scientists, probably the gentleman is ignorant of the fact 
that in our ranks are many men of the highest literary attain- 
ments, cultured scholars, authors, historians and other eminent 
professional men. A religion that has brought healing and com- 
fort to thousands, as Christian Science has done, is entitled to 
the respectful consideration of all thinking people. 
Yours sincerely 

Thomas F. Watson, 

Committee on Publication. 
San Francisco, Cal., January 14, 1916. 



In the privacy of his home the village butcher was tell- 
ing his wife of the arrival of a new summer resident. "She 
came in to-day," he said, with enthusiasm, "and I can tell you 
she's a real lady, brought up select and exclusive. She don't 
know one cut of meat from another, nor veal from mutton." — 
Christian Register. 




en 



STRAIGHT 

ourbor\ 



Charles Meinecke &. Co. 

A.i.t, PMW Co.rr 314 SACRAMENTO ST . S f 



San Francisco News Letter 



January 15, 1916 



SPORTS AND PASTIMES 



By Outsider 
"Outsiders see most of the game." — Old Saw 

The Polo Prospects 

Unless the San Mateo Polo Club takes some active steps to 
organize a No. 1 team, it looks as if they will pull a flivver this 
year. With a fair team they might be in a position to have a 
season later on, and have as opponents the Cooperstown play- 
ers who are in the south, and possibly also the Coronado team. 
Tom Driscoll being out of the game for the time, owing to his 
recent operation, will weaken the side, but one might be made 
up with Walter Hobart as back, Bill Devereux No. 3, Cheever 
Cowdin No. 2, and Will Tevis No. 1. This, of course, would 
be contingent on the same old question of Devereux being able 
to procure mounts. 

Although this would be the strongest available team that the 
peninsular club could put into the field, yet it would hardly 
satisfy some of the regulars like Harry Hastings, who would be 
considered for a place if Devereux were out of the way. These 
feel, not unnaturally, that although Devereux is admittedly a 
strong player and is always in condition, yet as he does not keep 
up any ponies and does not take part in the preliminary games, 
he should not come in at the last moment, and by borrowing 
mounts displace men who have worked hard through the prac- 
tice games. 

The point involved is whether the game is played primarily to 
win and as a spectacular attraction for sight-seers, or for the 
fun of the thing. Owing to having moved into the country near 
Los Gatos, Harry Hastings does not find it so convenient this 
year to take part in the preliminaries, and has shipped his 
stable to Del Monte. 

The rain, of course, has sadly interfered with the play so 
far, but there have been some new recruits : Joe Eastland is try- 
ing to forget his matrimonial troubles by chasing the willow 
ball; Archibald Johnson, the Governor's son, has ponies up, as 
also Orrin Wilson. In the practice games may be seen Walter 
Hobart, Ray Splivalo, Will Tevis, Elliott McAllister, George 
Cameron and Frank Carolan, in addition to the new comers. 
Hobart, Devereux, Cowdin and Tevis are, with the exception 
of Harry Hastings, the only ones who could make a decent 
showing against the lads from the land of Cafeteria. 

George Parsons is working hard putting the Del Monte field 
into shape, but of course, aside from the army team stationed 
there, the hotel management would have to rely on our local 
men for representatives. 

* * » 

New York, January 9. — Among the polo players who will 
take part in the Coronado Country Club's tournament, which 
starts early in February are : C. W. Simons of the St. Louis 
Country Club, A. M. Heckscher, C. Perry Bealdeston and Mal- 
colm Stevenson. 

* * * 

Give Battling Levinsky a Chance 

My friend Dan Morgan, mentioned in this column two or 
three weeks ago as having some points about his literary style 
— directness and punch — that might be well incorporated in 
President Wilson's form letters concerning the murder of Ameri- 
can citizens (including women and babies) on the high seas — 
has written me another communication, which I subjoin, as 
much for the information contained as for the style. It would 
appear that Dan is press agenting for Battling Levinsky, and 
it will not be Dan's fault if he does not get that eminent litera- 
teur and physical culture expert, Jess Willard, into the ring. 
Personally, I am quite in accord with Dan in thinking that Wil- 
lard is a "big stiff" and the poorest man to hold the Queens- 
berry title since the days of Joe Goss, who was champion under 
London prize ring rules only. I will except the short technical 
supremacy of Marvin Hart, who, however, did not win it but 
had it wished on him by Jim Jeffries. 

I hope Dan will write me some more soon, and if he does I 
shall surely print it, which is more than most press agents can 
boast of. 

Jess Willard Champion. Sounds Funny 
Willard and his managers are asking for 35,000 to box 
Fulton & Moran, two 100 dollar fighters, while big Jess 



himself will not draw much more than Moran or Fulton. 
If he had ever done anything except whip Porpoise Jack 
Johnson, the public would not laugh at his demands for 
big money. Willard and Moran refused time and again 
to box Battling Levinsky, and even before Jess was called 
champion he could not be coaxed into a ring with Le- 
vinsky. 

The battler don't think much of Moran or Fulton, he 
feels that he could stop either one in 10 rounds, but Wil- 
lard who is a bigger man physically, might be able to last 
the limit of 10 rounds with Levinsky, who will show big 
Jess that as a champion, he is a good swimmer. 

Dan Morgan. 

* * * 

Can McLoughlin Come Back? 

The question of who will be our lawn tennis champion this 
year is now being discussed in Eastern circles, and this sum- 
ming-up of McLoughlin's chances by Grantland Rice is fair 
and reasonably sound; although overlooking the point I made 
some time ago, that Mac depended too much on speed, which 
he is bound to lose, and also he has become a regular fellow 
and not a mere machine : 

What has 1916 in view for Maurice McLoughlin? Just a 
year and a half ago this California Brilliant in the Land of 
Lawn Tennis had reached the highest height ever known by an 
American player. 

Just a year and a half ago he had within less than a week 
overpowered Norman Brookes and the late Anthony Wilding, 
two of the supermen of the game. 

This was a feat unparagoned in lawn tennis play. That was 
only a year and a half ago, and yet McLoughlin, still a young 
man, is rated by most of the leading experts with only an out- 
side chance to bag another championship. 

McLoughlin's slump stands as one of the queerest athletic 
turns on record. Since beating Brookes and Wilding in 1914 — 
where he reached the top — his game has never been the same. 

That same season he was beaten by Norris Williams, but to 
many this defeat was merely "one of those things." It was 
something more. That defeat was prophetic of the shadow 
gathering above McLoughlin's game; still a fine game, but not 
the smashing game of old. 

Nineteen hundred and fifteen proved well enough that Mac 
had lost something from his best days. According to George ^ 
M. Church, part of this slump was due to McLoughlin's ser- 
vice. "Mac," says Church, "hits the ball on the left corner in 
place of the right corner. This shift puts an overwhelming 
strain upon his stomach muscles, as it isn't a normal method. 
It was the most effective service I have ever seen, when at its 
best, but it was quite evident that such a service could only 
last so long. The last blow came when Mac met Brookes and 
Wilding. The cannonball stuff has never been in evidence 
since." 

There is a general feeling among leading tennis players that 
McLoughlin will not reach the height again. Perhaps they are 
right. They all say that young William Johnston is the best 
lawn tennis player America has ever produced. They fgure 
that he should be the logical favorite for the next title cam- 
paign. But there is a general feeling among those not so 
closely adjacent to the expert dope that McLoughlin isn't yet 
through. They still believe he can make one more return trip. 
They believe he will be a good bit better in 1916 than he was 
last year. Here's hoping they are right. For McLoughlin has 
done more for lawn tennis in America, in the way of popu- 
larizing a great sport, than any other single entry. 

* * * 

Nick Gianakopulos won the cross-country race at Van Cort- 
landt Park, New York, last week, beating Hannes Kolehmainen, 
who was second, by forty yards. This is Hannes's first defeat 
this year. But shades of St. Patrick, are there no Irish coppers 
left in the world that two such names as those mentioned 
should appear one, two, in any athletic feat. 



Phone Kearny 2842 

Cosgrove's Hair 



St 



ore 



osgrove s 

Established 20 Years 

239 Powell Street 



San Francisco 



January 15, 1916. 



and California Advertiser 




PIvDASURE/S WAND 



"Obey no wand but Pleasure's." — Tom Moore. 





Evelyn Nesbit and Jack Clifford in their original songs and dances next week at the Orphcum. 



High-Class Acts at Panlages. 

About as pretty and clever an act as one cares to see is 
"Colonial Days," which through sheer merit should have the 
headline honors this week. There is a charm and daintiness 
about it which is captivating. Of the ten people in the act, the 
three vocalists are undoubtedly the cleverest. Their brief 
operatic trio is pure delight. All have unusually fine voices, 
and they blend perfectly. If nothing else, this number alone 
would make a visit to this popular house worth while — but the 
program, individually and collectively, is high class. Lasky's 
Hoboes are paying a return visit, and their antics are most 
amusing. It is an act out of the ordinary, and the people are all 
capable. S. H. Dudley, the minstrel man, has for his chief sup- 
port a comical looking mule, who fits in nicely and aids materi- 
ally in the fun making. Dudley's comedy is refreshing. Rich- 
ard Bolke again presents his mystery, "Creo," wherein he mys- 
teriously produces a woman from some secret source which 
baffles everybody. It's a clever stunt, and is diverting and en- 
tertaining. Anita Heymans is heard in several songs to advan- 
tage. She has a big dramatic soprano. Her opening song, 
Tosti's "Good-bye," she renders in a highly efficient manner. 
Her voice possesses fullness and power, and this is combined 
with a pleasing personality. Les Arados are two acrobats who 
have a novelty act which is very clever. They do many feats 
which I have never witnessed before. Pathe's thrilling moving 
picture serial is in its fourth installment, and has everybody 
on the qui vive. "The Red Circle" is about the last word in 
moving picture thrills. Don't miss Pantages this week, as the 
whole bill is calculated to stimulate interest in your vaudeville 
and make regular visitors at this theatre. 

Paul Gerson. 
• • » 

Another Bit < mphony Orchestra. 

Alfred Hertz, the versatile and successful director of the 
San Francisco Symphony Orchestra, dissipated all doubts re- 
garding his position in selecting the numbers of a program 
this week, by giving a liberally variable selection, international 
in composition and ideals as compared with the pure classicism 



of his first offering. He showed his catholicity in music and for 
music with selections from French, German, Australian and 
Russian masters. From these compositions, Conductor Hertz, 
as during the first concert, drew a new conception and breadth 
of interpretation through his extraordinary facility in handling 
his orchestra. Again he showed that rare gift inherent in 
truly great orchestra leaders in compellingly drawing by some 
mysterious power from the men at the instruments the exquisite 
harmonious tones and expressions he sought in order to portray 




8 



San Francisco News Letter 



January 15, 1916 



the composition according to his own refined conception. That 
he was successful was shown in the impulsive and heartfelt 
plaudits that welcomed his program. Durka's "Peri," originally 
written by a Frenchman for a ballet which starred with a Rus- 
sian dancer, simply floated in melody, a delicate theme magi- 
cally handled in its harmonies. "Leonore," Beethoven's third 
overture, has frequently been heard here, but was revealed this 
time in new lights and shades distinctly elevating to lovers of 
pure music. Granger's selections of British folk songs were 
played at rapid speed, and this idea of Conductor Hertz was 
repaid with a new and happier idea of the composition inter- 
preted by an orchestra handled as a unit and under the com- 
pelling pressure of a leader confident of giving the ideal con- 
ception of the theme. The other numbers were interpreted in 
like masterly style. This second concert has widened and deep- 
ened the confidence of the public that San Francisco, under the 
new leadership of the Symphony Orchestra, is passing into a 

distinctively new musical era. 

* * * 

ADVANCE ANNOUNCEMENTS. 
Evelyn Thaw at the Orpheum. — Evelyn Nesbit and Jack Clif- 
ford will head a great new show at the Orpheum next week. 
She does not care to take advantage of the incident that made 
her a witness in the most sensational criminal case in the an- 
nals of the American courts, but trusts to her own ability and 
industry to win deserved recognition from the public. A hand- 
some and graceful woman, with a better voice than is ordinarily 
found, and great skill as a danseuse, in conjunction with Jack 
Clifford she will present the singing and dancing novelty which 
made them immense favorites in the London music halls. Harry 
Mayo and Harry Tally, formerly of the Empire City Quartette, 
have combined their efforts and are making a great success with 
their team work. Mae Francis, a clever singing comedienne 
with a liberal supply of catchy songs and an abundance of gor- 
geous gowns, will make a bid for popular approval. She brings 
with her Clarence Caskill, an excellent accompanist. Burley 
and Burley, two quaint comedians, impersonate respectively a 
dude and a Scot. The Yardys present a European novelty, 
which consists of a unique demonstration of muscular develop- 
ment. The girl of the team is a perfect wonder. Hamilton and 
Barnes, a man and a girl, contribute a merry act composed of 
catchy songs and witty sayings, which they call "Just Fun." 
"Are We Prepared?" the third of the series of motion pictures, 
will be given. A special feature of this splendid bill will be 
that popular star comedienne, Eva Taylor, and her company in 
the one-act sketch entitled "Suspicious of Hubby;" the author 
is Lawrence Grattan, Miss Taylor's leading man. The hold- 
overs will be James Dutton and company, society equestrians, 
and Eva Gauthier, prima donna, and Nila Devi, prima ballerina, 

in their new art, "Song Motion." 

» » » 

Lectures on "The Soul of Woman." — Paul Jordan Smith is 
to give a course of six lectures on "The Soul of Woman in 
Modern Literature," in the Art Gallery of Paul Elder & Com- 
pany on consecutive Thursday afternoons at three, commenc- 
ing January 20th. The new feminism has created a revolution 
in the ranks of the woman movement. It declares that the pri- 
mary purpose of woman is spiritual; that suffrage and social 
reform are good enough in their way, but that woman as wo- 
man has a greater value to contribute to life, and that she must 
do this at all costs. Far from being conservative, however, the 
feminists have gone far ahead of their sisters in proposing revo- 
lutionary social and ethical changes, and are awakening aston- 
ished protests everywhere. The first lecture in the series will 
be "Henrik Ibsen — The Prophet of Spiritual Emancipation," 

next Thursday, at 3 p. m. 

* * * 

Tuesday Morning Musicales at St. Francis.- — The second of 
the "Tuesday Morning Musicales," so auspiciously inaugurated 
this week, will take place in the Colonial ballroom of the St. 
Francis Hotel on January 18th, at 11 o'clock. Impresario Ru- 
dolph Aronson has made a delightful innovation in musical 
affairs here. The instrumentalists selected for the second con- 
cert include two great pianists, Tina Lerner and her husband, 
Vladimir Shavitch, and Antonio de Grassi, the eminent violin- 
ist. The vocalist oi the morning will be Laure de Vilmar, the 
famous American dramatic soprano. It is in no sense exaggera- 
tion to class Tina Lerner among the greatest of pianists, while 
Vladimir Shavitch has created a big sensation whenever he has 




Tina Lerner, the brilliant Russian pianiste, who will play at the 
Tuesday Morning Musicale at the St. Francis Hotel. 

played in San Francisco. Miss Lerner will play the gavotte 
of Sgambati, a paraphrase on a Strauss waltz by Tausig, and 
two Chopin numbers. The concluding number will be a suite 
for two pianos by Arensky, played by herself and Mr. Sha- 
vitch. Signor de Grassi is a great favorite here, and his num- 
bers will include the Faust Fantasie by Wieniawski, the Corelli- 
Tartini-Kreisler Variations, "Chanson Meditation," by Cotto- 
net, and the Waltz Caprice by Nandor Zsolt. Mme. de Vilmar, 
who worked the large audience at the last concert in Festival 
Hall up to a state of intense enthusiasm, will be heard for the 
first time here in concert recital, her numbers including the 
Jewel Song from Faust, Salome's aria from Massenet's "Hero- 
diade," and selections by Schubert, Tosti, Gluck and Hildach. 
The accompanist will be Fred Maurer. Seats may be obtained 



A Perfect 
Complexion 

Gives that deli- 
cately clear and 
H refined corn- 
el plexion which 
k every woman 
■ desires. Keeps 
~ away skin 
troubles. 




*4 



Gouruad's 

Oriental Cream | 

We will send a complexion cham- 
ois and book of Powder leaves for 
15c. to cover cost of mailing and 
wrapping. 
At Druggists and Department Stores ' 
FERD. T HOPKINS & SON 
7 Great Jones St., New York City, 



January 15, 1916. 



and California Advertiser 



at Sherman, Clay & Co.'s, Kohler & Chase's, and at room 315, 
Hotel St. Francis. 

* * * 

Sensational Flying Gymnasts at Pantages. — The Four Cas- 
ters, a quartet of death defying aerial athletes, is a sensa- 
tional headline attraction on the new eight act show which 
opens at the Pantages at Sunday's matinee. The men have been 
featured for several years with all of the big "white top" circus 
shows, and have a routine of tricks while careening through the 
air which sets an audience gasping with relief when the gym- 
nasts leave the stage. The finish of the performance of the four 
is unquestionably one of the most daring feats in vaudeville. 
The special added feature on the new program is Knox Wilson, 
the former musical comedy star, who was leading man with 
Anna Held, and was also starred in "Miss Nobody from Star- 
land," and various other Broadway successes. The four Vaga- 
bonds are the singing portion of the big hit, "The Totem Pole," 
which was a box-office winner for two seasons on the Pantages 
circuit. Jack Henderson, who played the role of the half- 
breed in the production, is the director of the Four Vagabonds, 
and the harmony efforts of the quartet are exceptionally fine. 
Hannah Leach and Jack Holland, international dancers who 
danced before royalty by command, and were the furore here 
at one of the leading cafes, will present a new series of the lat- 
est approved modern dances, "The Girl of the West," a dra- 
matic episode with Al. Luttringer and company, Jarvis and 
Harrison in "Flirtology," and Everett and White, acrobats, with 
the fifth sensational installment of "The Red Circle," will round 
out the rest of the bill. 

* * * 

Fourth Pair of Symphony Concerts Ready. — The fourth pair 
of concerts of the San Francisco Symphony Orchestra, Alfred 
Hertz, conductor, will be given at the Cort Theatre, Friday, 
January 28th, at 3 o'clock, and Sunday, January 30th, at 2 :30 
o'clock, and from all indications the theatre will hardly be able 
to accommodate the crowds of music lovers who are rallying 
to the support of the newly organized orchestra. The program 
will be made up entirely of Wagner numbers, and should be 
of peculiar interest in view of the fact that Mr. Hertz held, for 
thirteen years, the post of Chief Wagnerian Conductor at the 
Metropolitan Opera House, New York, and is steeped in the 
traditions and ideals of the great Bayreuth master. The pro- 
gram includes the prelude from "Parsifal," two numbers from 
"Tristan and Isolde." namely, the Prelude and Isolde's Love 
Death, and Anton Seidl's arrangement of Tristan's Vision; the 
intensely dramatic overture from "The Flying Dutchman;" the 
"Siegfried Idyll," composed in honor of Wagner's son's 
christening; and the prelude to "The Mastersingers of Nurn- 
berg." Of these, the "Vision of Tristan," which has never be- 
fore been performed in San Francisco, contains the most beau- 
tiful lyric episode of the entire music drama, and gives great 
opportunity to Louis Persinger and Horace Britt, violin and 
'cello soloists respectively, of the orchestra, to interpret the vo- 
cal parts of Tristan and Kurvenal, which are embodied in this 
number. The "Prelude to the Mastersingers of Nurnberg" will 
be played in a vein new to the San Francisco public; inasmuch 
as Conductor Hertz infuses into the number much of the blithe- 
some spirit in this the greatest of all comic operas. Tickets on 
sale at Sherman & Clay's, Kohler & Chase's, and the Cort 
Theatre. 

« * » 

Indoor Yacht Club. — The sailors of the Indoor Yacht Club 
will give another Kiddies Ball, a Fete in Fairyland, and the af- 
fair will be staged at the Exposition auditorium on Saturday 
evening, February 12th. We well remember the great affair 
of last year and the spectacular production that was staged. 
This year the Indoor clubmen promise to surpass their efforts 
of 1915 by a hundred per cent. The club has always kept its 
word; in fact, the boys at the Indoor clubhouse have always 
more than made good. 



NOTABLE EXHIBITION BY ARTIST W. A. COULTER. 

W. A. Coulter, who has made a distinct name for himself as 
the leading painter on the Pacific Coast of marine subjects, 
will give a special exhibition of his new canvases in the Mer- 
chants' Exchange Building, main floor, California street, below 
Montgomery, beginning Wednesday afternoon, January 12th, 
and continuing throughout the month. The public generally is 
invited to examine these excellent pictures, representing the 
spirit and life of the sea. When the present Merchants' Ex- 
change was finished after the big fire of 1906, Mr. Coulter was 
selected to paint the heroic panels on the walls of the gathering 
room on the main floor. These panels are one of the art fea- 
tures of San Francisco, and represent the Golden Gate and other 
characteristic sea-scapes of this region. 



Fred had been permitted to visit a boy friend on the con- 
dition that he return home not later than five o'clock. He ar- 
rived at seven, and insisted that he had not loitered. "Do you 
mean," demanded the mother, "that it took you two hours to 
walk a quarter of a mile?" "Yes, mother; Charlie gave me a 
mud-turtle and I was afraid to carry it, so I led it home." — Chris- 
tian Register. 



In a rural'court the old squire had made a ruling so un- 
fair that three young lawyers at once protested against such a 
miscarriage of justice. The squire immediately fined each of 
the lawyers for contempt of court. There was silence, and then 
an older lawyer walked slowly to the front of the room and de- 
posited a $10 bill with the clerk. He then addressed the judge 
as follows: "Your Honor, I wish to state that I have twice as 
much contempt for this court as any man in the room." — 
Youth's Companion. 



Fond Mother — Aye, dear lad, there's not a day passes but 

what I think of you in that awful submarine, with only the pero- 
scup to breathe through." — Punch. 



"Timothy came last, looking half scared, half sheepish, 

and half amused." — -Young's Magazine. Timothy must have 
been a big chap, at least.— New York Tribune. 



The Lady — Don't you think that Muscovite onslaught is 

awful? The Gent — I've never tried it; can you show me the 
steps? — Leland Stanford Chaparral. 

St. Francis Hotel colon.*., ball room 

iday, January 18, nt n A. K. 

■ ond of Hi" 

TUESDAY MORNING MUSIC ALES 

Anisic TINA LERNER, I . wmik 3H \ 

QRASSI, Violinist; LAURI ■■■■ VILMAR, Soprani . Fred Mauror. 

Sear.- '■'■■-.. RToblei & I >nd 

B -'. Francis 

Pantages' Theatre »•» 

tmenclnff Sunday Afternoon. January Id, 

BLUE RIBBON VAUDEVILLE 

Ihe Air." WORLD'S PREMIER 1ERIAL GYM 
NA8T8; kmix u [LSO tnna Held: 

HANNAH l,K \' II \NI> JACK IHM ' 

FOUR VAO IBOSP, II ■'■■ 
Corned] tcrobats: kii IH I 1 
CIRI 1 I " 

OFarrell Street Bel. Stockton and Powell 
llaa 70 
AFTBRNOON. MA I'INBB 



Orplwuiu 



Week bealnnlnc THIS SUNDAY 
OVERT DAI 

A GREAT NEW SHOW 
EVELYN NESB.T AND JACK CLIFFORD 
In Tii,-ir Orlafni 
Kim, ' islcal 

I' V 

Grattan'a 

ti 11 MatlriM pi 
rhone Dougli 

S. F. Symphony Orchestra 

ALFRED HERTZ CONDUCTOR 
THIRD 

CORT THEATRE 

nan) Richard 

FOURTH PAIR RTS 

CORT THEATRE 

'.»y. January 

■ 

utchman:" "• Sletrir:' 



Fri.lar. Jam. -1 



- and Chaa*. and Cort Theatre *>- 






» and 



10 



San Francisco News Letter 



January 15, 1916 




Society has refused to come to terms with the limitations of 
life. The calendar of any member of the smart set (plural num- 
ber, feminine gender) will prove that the number of hours of 
the day are made of elastic, and may be stretched to meet all 
demands. Nor will any member of that circle take issue with 
Edison on the wastefulness of sleep. To be sure, one has to 
be massaged and marcelled and toned up for this gait, but the 
marvel of it all is that the women stand up to it all without any 
very terrible toll on their good looks. The most valiant dream- 
ings of the greatest athlete never went beyond the tasks women 
set for themselves — and somehow, by the grace of the automo- 
bile, the telephone and the rest of the modern first aids, they 
manage to pull off most of them very successfully. 

The war is responsible for the terrific pace at which women 
are going this year. In addition to the demands of society, local 
charities, and all the other claims of a complicated social sys- 
tem, comes this heartbreaking demand for succor to the war 
victims, and the person who has not been called upon for ser- 
vice in their behalf is as rare as the thoroughly consistent hu- 
man being. 

Peel the rind off the most innocent looking conversation, and 
before you get down many layers you find a demand that you 
cannot refuse. 

Mrs. So-and-So compliments you on the cake you are serving 
with tea. She wonders whether your cook could give the recipe 
for it to her cook, and proudly you proclaim that you made it 
yourself with a few simple turns of the wrist, and modestly you 
affirm that the baking of an excellent cake is the easiest thing 
in the world — and so on, until suddenly your subconscious self 
warns you that you have been using a mixing spoon to dig a 
ditch for yourself. 

It isn't such a chasm after all, and you fall pleasantly enough 
into it. Of course you cannot refuse to bake a cake, say once 
or twice a month, for the cake sale which Mrs. Osgood Putnam 
and a committee of women conduct weekly, the proceeds to go 
to the Hoover Relief Committee. 

g) © © 

However, you decide that you will not display your talents 
so casually again. You do not want another burden added to 
the excess impedimenta you are already carrying through life. 
You meet, let us say, Mrs. Lewis Hobart, and she tells you of 
the day-by-day struggle, all day and every day, that just a few 
women are making to meet the new demands for relief. You 
feel ashamed of your own temperamental, spasmodic efforts, in 
contrast to the patient, quiet, generosity of these women, and 
you spill over some of your desire to really be of use. Where- 
upon Mrs. Hobart gives you a number of reservations for the 
Cafe Chantant on the 19th, and assures you that it is very nec- 
essary to make a big financial success of that affair. It is an 
easy matter to dispose of those tables, for every one is going 
and the program is to be the last syllable of cleverness. 
© © © 

Then you decide that you have done your duty and you won't 
be involved in anything else, but when a friend rings up and 
invites you to an informal hour or two at bridge, for 25 cents a 
corner, you decide that even if the invitation is loaded, though 
the stakes may go to the Belgians or any one else but the right- 
ful winners, you can safely take a chance that you have seen 
right through the bolt the hostess has fired, and by no chance 
can there be any reaction that will put you once more on the 
firing line. 

You find that you are not naturally suspicious by nature! 
There is a come-back! It is an Endless Chain Bridge party! 
Each one of the players there must in turn give a bridge, and 
the twenty-five cents collected from each person is given to 
Mrs. John Lawson, who is the treasurer of this idea, for the 
benefit of the French war-sufferers. 
© © © 

In the glow of appreciation kindled by the statement that 
there are already several hundred dollars in this fund, without 
any special tax on any one, you sit down to the telephone to 



make up your party and you find that every one that you want 
has already been welded as a link into this endless chain. 

Finally you get together a group that you don't want — people 
that you decided long ago could be swept from your horizon to 
the added beauty and color of your sky line. There is nothing 
else to do — you have tried to make yourself believe that you 
are justified in breaking the chain, but the haunting idea that 
you are thus perhaps personally responsible for the death of 
some wounded French soldiers who might have been saved in 
some hospital equipped from funds raised in just this way, 
prevents you from breaking the chain. 
© © © 

Each week has some new testimony of the ingenuity of the 
women who have set their hearts and their purses and their wits 
to the relief of the war victims. The climax of this week was 
the affair given on Tuesday night at the home of Mrs. E. J. 
McCutcheon. The guests were invited to a "freak" party, and 
as men were banished for the evening, there was no limit to 
freakishness of the costumes. 

When the affair was first planned by the hostess and a little 
group of friends, men were included as "possibilities," but were 
later rejected by the committee, not because of any unfitness 
on their part to disclose their natural talent for freakishness, but 
because it was feared that the women themselves could not 
stand the test if men were present. 

It was feared that the majority of the women would succumb 
to a natural, biological temptation to look "pretty" if men were 
present, and thus blunt the point of the party. There are not 
many women who are willing to lay all their claims to good 
looks upon the altar of Absurdity, and there are legions who 
would rather be counted pretty than funny — especially if the 
other sex is in sight. So to keep the affair at the crescendo of 
the ridiculous, and to insure that the women would come in just 
as freakish get-ups as they could conceive, mere husband and 
brothers and other male kith had to be content with hearing 
about it afterwards instead of being "among those present." 

And there were some features — the side shows, for example 
— which they were never to hear about. So each one just told 
one, or two, or three men all about them, and naturally this 
unheard-of secrecy and restraint has put all clubdom in the 
know, with the result that the men are having a very good time 
teasing their women folk about it. 

Up at the Pacific Union Club a group of husbands came very 
near putting "one over" on the women the night of the party. 
One of them rang up, at about ten o'clock, when the party was 
in full swing, proclaiming himself as Chief of Police White, 
and very apologetically announcing that he would have to send 
'■-. plain-clothes man out to investigate whether some of the re- 
ports about violations of ordinances, which had been turned in 
to him by the League of Pure White Souls were true. 

The lady who took the message got very excited, to the 
amusement of the men on the line, but the next one that she 
called to the 'phone to plead with the Chief of Police, saw 
through the hoax, and gave them back as good as they sent. 



The Musical Club of the Peninsula gave its annual concert 
at Hotel Del Monte last Wednesday, and as there are a great 
many real artists living there and at Carmel and Pacific Grove, 
the guests were given a rare treat. There were four dances, 
two special concerts and a bridge each week, so Del Monte 
guests are well taken care of. That is outside the special events 
constantly happening. The work in the grill is proceeding 
nicely, and soon there will be dansants every afternoon at tea- 




181 Post Street 
2508 Mission St. 

1221 Broadway. Oakland 



San Francisco 



A NEW YEARS 
RESOLUTION 
EASY TO KEEP 

a N'fw Year has dawned up- 
; i we are all arrowing 
older—bill whs should we call 
attention u< <>nr ngi-. 
ly if we bed that 

point where two pairs <>f 
glass - are necessary, Re- 
solve tiiis sear that sou will 
Improve y<"ir persona] ap- 
pearance and efflclencs by 
wearing the new "Caltt 

iinc and 

distance corrections a 
Dined in one lens. I 

i chaiiflritttr gls 
entirely eliminated when yon 
wi iir ' Caltez Oneplece" Bl* 
locals. 



January 15, 1916. 



and California Advertiser 



ll 



time. The drawing room is very nearly finished, and is to be 
a dream. Polo starts in earnest February 1st. Harry Hastings 
arrived this week, and there will be some minor matches with 
the Presidio boys right along. 

© * © 

The Hotel Oakland's Saturday night dances are meeting with 
great success. Among those who entertained dinner parties 
Saturday night were Mrs. A. C. Richards, who entertained for 
Miss Wetmore; Mr. J. H. Rourk entertaining a party of seven, 
and Mrs. F. Nusebaumer a party of five. 

Tuesday, January 11th, the Ivory Ball Room of the Hotel 
Oakland, at 11 o'clock, will mark the opening of the series of 
Musical Mornings that promise to be very successful. The ar- 
tists engaged for the first concert are Miss Mukle and Mme. 
Betty Drews. Frederick Maurer, Jr., will be the accompanist. 
Luncheon reservations continue to come in for parties after the 
musicale. 

Thursday, January 14th, Mrs. W. S. Noyes will be hostess at 
a reception and dance in the Ivory Ball Room of the Hotel Oak- 
land. Four hundred guests are expected. A buffet supper will 
be served in the main dining room. 

Mrs. Wickham Havens is one of the members of a committee 
who are arranging for a card party to be given at the Hotel 
Oakland the early part of February, as a benefit for the Ladies' 
Relief Society. 

© © © 

The "Revue des Modes," to be given at Scottish Rite Hall on 
the evenings of Monday, Tuesday and Wednesday, March 1st, 
2d and 3d, for the benefit of the French wounded, promises to 
strike a new note in entertainments. The committee in charge 
of the "revue," consisting of Mesdames Walter S. Martin, 
Charles Templeton Crocker, George T. Cameron, C. Frederick 
Kohl and Augustus Taylor, is determined to create a notable 
Fashion Show, one that will begin a new era in smart philan- 
thropic events. The costumes will be furnished by San Fran- 
cisco's most exclusive firms, which have hitherto refused to ap- 
pear in fashion shows. The gowns, hats, furs, jewels and other 
paraphernalia of milady's wardrobe are being designed in Lon- 
don and Paris, especially for this occasion. The models will 
be society maids and matrons, with the exception of the matinee 
intime, when the frills and fancies will be displayed by pro- 
fessional models for the exclusive gaze of milady. The "re- 
vue" will be put on in the same manner as in the French revues 
in Paris. A compere, personified by one of San Francisco's tal- 
ented bachelors, will introduce each number with quip and jest, 
the lines of the skit being written by a well known librettist of 
the Bohemian Club. The costumes will be introduced by living 
pictures. 

© © © 

The attractive Kathryn A. Swartz, of Warsaw, Indiana, and 
Nicholas R. West, the well known oilman, formerly test chemist 
for the Russian government, were married New Year's day to 
the great surprise of their many friends. Every one had fan- 
cied it was merely platonic friendship, and that "Nick," who 
had never succumbed to loveliness before, would evade the lit- 
tle god in this instance as he had in others. 
9 8 8 

The management of the Hotel Coronado has sent out beauti- 
fully colored embossed invitations, asking guests to a specially 
attractive Spanish ball to be given in its attractive big ball- 
room, on the evening of January 29th. Only those in costume 
will be permitted on the floor till 10 :30. Aside from the regular 
social dancing, there will be a number of brilliant Spanish 
dances, interpreted by Miss Cornelia Strobhar and A. Courtney 
Campbell, Jr., in The Bolero de Madrid, La Malajuena y El 
Torero, The Jales de Jerez and the Soleares. Las Sevillianas 
will be danced by members of the younger set. 



WOMEN'S SECTION, NAVY LEAGUE. 
Hundreds of patriotic San Francisco women have already 
been enrolled in the newly organized local women's section of 
the Navy League. The section was formed last week at a 
meeting held at the Fairmont Hotel, attended by a large num- 
ber of prominent women. Mrs. Alexander Sharp, widow of the 
late Captain Alexander Sharp, U. S. N.. presided and explained 
to those present that the Navy League is for the purpose of cul- 
tivating patriotism and urging Congress to provide the United 
States with a navy sufficient to protect this country against Pr- 
ogression and keep the horrors of war permanently from 



American shores. Mrs. F. H. Colburn, 972 Bush street, was ap- 
pointed regent of the new section; Mrs. Charles A. Gove, vice- 
regent; Mrs. Bernhard Sinsheimer, secretary; Mrs. Hinckley 
Taylor, treasurer; Mrs. Arthur H. Dutton, chairman of press 
committee. Hundreds of women are flooding Mrs. Colburn with 
letters asking for information about the women's section of the 
Navy League, and applying for membership in it. 



MOVIES AND MORALS IN LOS ANGELES. 

Los Angeles, Jan. 14. — The all-consuming desire on the part 
of many of our well, meaning, but ill advised, citizens and citi- 
zenesses to reform, to regulate and sterilize this supposedly 
chemically rotten movie town out of existence, is at last awak- 
ening a few of the business men to the fact that one of Los 
Angeles' most attractive industries is being suffocated by the 
gas route. Certain skirted males and females of Los Angeles, 
some time ago, thought they had discovered in the movie vil- 
lagers certain abodes of crime. Dreadful places where male 
hands pinched tender ladies where they should not be pinched, 
and under the cover of darkness bold, bad male voices tried 
to make dates with maidens in adjoining cafeterias, where milk 
and honey allured Innocence to the Inferno. 

Several women, moral sleuths, wrote to General Harrison 
Gray Otis of the Times, whose martial soul is ever alert to 
succor distress, especially when skirted. Then the Board of 
Censors got busy, and there was the deuce to pay. Now, the 
owners of the moving picture concerns are not exactly made of 
the mutton which composes the carcase of the pop-eyed lambs. 
They fought back, and are still fighting the all-round charges 
made against the every-day life of the people in their employ. 
Owing to the equable, warm weather and sunlight so essential 
to the success of making films, that prevails the year round in 
Los Angeles, there are more film companies in and about Los 
Angeles than in any other part of the world. It is claimed that 
seventy-five per cent of the moving pictures of the country are 
taken near Los Angeles. Eminent star players are brought to 
the coast, and these pay liberally for their pleasures and sur- 
roundings; they buy homes and automobiles, and help materi- 
ally to keep Los Angeles alive and in the limelight, some- 
thing it perennially craves. Many thousands of dollars are 
spent each day by employees alone. It is not uncommon to send 
1,000 persons into the country fqr a day to take battle pictures; 
one concern recently required the presence of 1,000 men and 
women ir. a small town near Los Angeles to lynch a man from 
San Francisco — a glowing tribute to San Francisco. 

Now the moving picture magnates tell the Los Angeles peo- 
ple that unless the Board of Censors is abolished and they are 
assured of no further molestation, they will abandon California 
and go to Florida, where they have been given assurances of 
just treatment. 

Having grown weary of baiting the railroads, steam and elec- 
tric lines and other public utilities, the reformers "are getting 
after" the movies. 

But the movies have the advantage over railroad, telephone, 
water, lighting and other companies, for they can say: "We will 
abandon our studios to the rats and the owls, and go to Florida," 
and they certainly will go there or to the San Francisco bay re- 
gion unless the Los Angeles skirted reformers, male and fe- 
male, stop heckling them over "morals" and other charges. 
They insist that a chemical test on their villages show a per- 
centage of purity up to the celebrated "chemically pure" test 
given Los Angeles some years ago. and they are willing to let 
the case go at that as long as they are held fellows in business 
with the pure bred Los Angelanos. 



Dr. T. N. Iglehait. one of the best known of San Fran 

Cisco's prominent dentists since the early '80's, passed away 
this week, after a slight attack on the heart, at the age of 72 
years. The demise of Dr. Iglehart will prove a sad loss to his 
wide circle of friends and to the profession he adorned. 



A feast at right that the most discriminating epicure 

easily describe as best, is served for one dollar at Maison 
Doree. Ellis above Powell street, with wine. Lunch fifty cents. 



Pat — I hear you and the boys struck for shorter hours. 

Did you get 'em ? Mike — Sure. We're not working at all now. 
— Columbij Jester. 



12 



San Francisco News Letter 



January 15, 1916 



Here, There and Personally 

In reporting the Philippines government bill to the Senate, 
the Philippines committee was so nearly unanimous that one 
must inquire into the cause of such unprecedented harmony. 
It appears that an important concession was made by the Demo- 
cratic members of the committee in the wording of the pream- 
b'e declaring the purpose of the United States to grant inde- 
pendence to the Filipino people. The preamble had formerly 
read that independence would be granted when "the people of 
the Philippine Islands shall have shown themselves to be fitted 
therefor." This was changed so that it now reads, when "it will 
be to the permanent interest of the people of the Philippine 
Islands." The change is not substantial, perhaps, inasmuch as 
it would probably prove to be as difficult for all sides to agree, 
at some future time, concerning the "fitness" of the Filipinos 
for independence as to agree concerning "the permanent in- 
terest" of the same people. This form will not be acceptable 
to the Filipino leaders, but they must perforce acquiesce; it also 
skirts the Baltimore platform promise, which favored an im- 
mediate declaration of recognizing that independence as a 
stable government can be established. The present war may 

have been the cause of this change. 

* • • 

No Christmas gift so far reported is more to the point than 
that of Henry C. Frick, who has taken steps to pay the school 
children depositors of the failed Pittsburg bank the full amount 
of their deposits, to the probable actual cost to himself of some 
$83,000. The public spirited philanthropy should help to restore 
any confidence which may have been lost in the essential sound- 
ness of the savings bank habit; though there won't always be a 

Frick on hand to make good the occasional loss. 

* * » 

Joan of Arc's place in the hearts of the French people won't 
be lessened by Pope Benedict's reported decision to withhold 
her canonization until after the war, in order to avoid any ap- 
pearance of being unneutral. But the Pope's decision, if as re- 
ported, is not surprising. Joan was unquestionably a French 

warrior and patriot. 

* * » 

An epidemic of grip is reported throughout the Middle West, 
the worst outbreak in 25 years. One Chicago concern with 12,- 
000 employees, reports that it had to employ 1,000 substitutes 
to fill vacancies caused by the disease. Similar reports come 

from other cities. 

* • • 

In five business days last week $150,000,000 worth of war 
materials was shipped to the allies from New York. It is not 
even a paradox that this record-breaking bit of business may 
have more to do with bringing about peace than Mr. Ford's ship- 
load of pilgrims and reporters will have. 

* * * 

General Joffre in command, by the new decree, of all the 
armies of France, takes rank as the most trusted French com- 
mander since Napoleon. That he is also the greatest since 
Napoleon there is no reason to doubt. Military genius is one 
of the Republic's assets in preparedness. It was largely the 
placing of too much dependence upon it that made the Franco- 
Prussian war what it was. France learned the lesson. 

* * * 

Nearly a quarter of a billion dollars were spent in highway 
construction and maintenance in the United States during the 
year 1914, as shown by statistics just issued by the office of 
public roads and rural engineering. One-fifth of the work was 
done under the State aid system, the various State highway de- 
partments paying $24,220,000 and the counties and townships 
$25,193,000. State aid laws are in effect in 44 States, New Jer- 
sey having instituted the system in 1891, and Tennessee and 

Georgia being among the last to adopt it in 1915. 

* • • 

Mr. Carnegie has doubtless given his personal consent to the 
sale of some $25,000,000 of United States Steel Corporation 
first mortgage bonds, held by the several trusts which he en- 
dowed in England and Scotland. The sale at present American 
prices for such securities can be very profitably made, and the 
proceeds invested in the British war loan will be utilized in the 
support of the British government's prosecution of the war. It 
is an odd ending of Mr. Carnegie's years of pacificist campaign- 
ing. 



WHEN GENIUS BURNS. 

At the age of 18 David is said to have written his first psalm, 
Shelley wrote "Queen Mab," and Mendelssohn composed his 
music for "A Midsummer Night's Dream." 

At 19 Bryant wrote "Thanatopsis." 

At 21 Disraeli wrote "Vivian Grey." 

At 22 Alexander Dumas wrote plays. Voltaire's first tragedy 
was brought out, and Keats wrote "Endymion." 

At 23 Horace is said to have written his first odes, Heine 
published his first songs and Schiller's "The Robbers" had 
made him famous. 

At 24 Shakespeare wrote his first play. 

At 26 Sheridan wrote "The School for Scandal." 

At 28 Racine wrote "Andromache," and Hannah Moore 
wrote "The Search After Happiness." 

At 29 Addison's first essays appeared; Owen Meredith pub- 
lished "Lucille." 

At 30 Confucius began his religious works. 

At 31 Pliny finished his "German War." 

At 34 Luther wrote his ninety-five theses; Baxter wrote 
"Saints Everlasting Rest," and Thomas a Kempis wrote "Imi- 
tation of Christ." 

At 35 Mohammed began the Koran and Poe wrote "The 
Raven." 

At 36 Thackeray's "Vanity Fair" had appeared. 

At 50 Bunyan finished "A Pilgrim's Progress." 

At 51 Dante finished his "Divine Commedia." 



Katherine and Margaret found themselves seated next 

to each other at a dinner party and immediately became con- 
fidential. "Molly told me that you told her that secret I told 
you not to tell her," whispered Margaret. "Oh, isn't she a mean 
thing!" gasped Katherine. "Why, I told her not to tell you!" 
"Well," returned Margaret, "I told her I wouldn't tell you she 
told me — so don't tell her I did." — Everybody's. 



TAKE 
YOUR 
CHOICE 



EIGHT 
TRAINS 
EVERY 
DAY 



To— 



Los Angeles 

' *'■/ / SUNSFT \ *^ I 



SUNSET 

|0GDEN &SHASTA| 

ROUTES 



YOU CAN LEAVE San Francisco (Ferry Station) at 4:20 
P. M. on the "San Joaquin Valley Flyer;" or at 6 P. 
M. on the "Owl Limited" — 

DINNER IS SERVED in Dining Car (also breakfast next 
morning) and you arrive in Los Angeles before 9 
o'clock— 

THEN, IF YOU LIKE you can be in 5an fliego with its 
Exposition 12:50 same afternoon, and within 25 
minutes' ride of Tia Juana Race Track. 
9 9 © 

OR, IF YOU PREFER, you can dine leisurely at home 
and take the "Lark" at 8 P. M. from (Third Street 
Station)— 

AFTER BREAKFAST in Dining Car next morning, you 
reach Los Angeles at 9:45, with a full day before 
you for business or pleasure. 
© O 9 

IN ADDITION, there are five other daily trains, includ- 
ing the "Shore Line Limited"— "Down the Coast 
by Daylight." 



January 15, 1916. 



and California Advertiser 



13 




Monograph on Kipling. 

John Palmer, dramatic critic of the Saturday Review, has 
contributed a monograph on Rudyard Kipling to the "Writers 
of the Day" series. Mr. Palmer is a clever writer, who does not 
always seem quite sure of himself or his inspiration. Dash, 
rather than brilliance, characterizes his work. He has, how- 
ever, intelligence, wit and common sense, though he is rather 
fond of clothing his common sense in perverse and paradoxical 
form. His book on Kipling is bright and readable and outside 
the beaten track. His theories about Kipling's art are gayly de- 
livered, as though Mr. Palmer did not claim for them final au- 
thority. Yet his entertaining observations are often pointed. 
They will please the casual reader and will not offend Kipling 
lovers. There is a Gallic lightness to the book, though hardly 
Gallic form. 

Mr. Palmer holds that Kipling is essentially a man of letters. 
"Mr. Kipling seems sometimes to write as an engineer, some- 
times as a soldier. At times he would wager that he had spent 
all his life as a captain of marines, or as a keeper of woods and 
forests, or as a horse dealer. He gives his readers the impres- 
sion that he has lived a hundred lives, mastered many crafts 
and led the life, not of one, but of a dozen, active and practical 
men of affairs." Mr. Palmer treats Mr. Kipling as the first-rate 
writing man who has learned many things, but who, above all, 
has learned to "handle his style." 

Price 50 cents net. Published by Henry Holt & Co. 

• * w 

"My March to Timbuctoo." 

Two years ago General Joffre was practically unknown even 
in his own country. To-day his name is a household word 
among millions the world over. Except for newspaper and 
magazine articles, and these not always satisfactory, we know 
little or nothing of the man who turned back the German hosts 
at the battle of the Marne, and whose name will rank among 
those of the greatest generals of this war. Anything that will 
throw light upon Joffre's character is naturally seized upon by 
an eager public. 

In 1893-94 General (then Major) Joffre commanded an expe- 
dition to Timbuctoo in Central Africa, which had then been 
visited by only three white men. On his return to France in 
1895 he published an account of the march in the Revue du 
Genie. This has lately been exhumed and printed in book form 
as "My March to Timbuctoo." 

Translated into English by Ernest Dimnet. Published by the 
Duffield Company. Price 75 cents net. 

• * • 
The California of Aviators. 

Sinclair Lewis's California — as it is pictured in one portion 
of his new novel, "The Trail of the Hawk" — is very different 
from the Bohemian literary California of most stories. It is the 
California of mechanics and cf aviators; and it is founded on 
Mr. Lewis's own year and a half of experience in that State. 
He lived for a time at Carmel, near Monterey; then at the Be- 
nicia Arsenal, the government arsenal for the entire Pacific 
Coast; then did newspaper work in San Francisco. 

Published by Harper & Brothers, New York. 

• • » 

Another of Theodore Dreiser's plays, "The Rag Pickers," 
which will appear in his forthcoming "Plays of the Natural and 
Supernatural," has been accepted for stage production by Wal- 
lis Clark. Published by John Lane Co., New York. 

• • • 

Mr. S. Roland Hall has made careful study of salesmanship, 
and in his new book, just issued by Funk & Wagnalls Company, 
he offers to all salespeople suirtrestions which are practical and 
at the same time attractive. "Short Talks on Retail Selli 
its title. Every merchant would find it profitable to place a copy 
of it in the hands of every salesman in his employ. 



DEMISE OF HERMAN PERLET, NOTED COMPOSER. 

Herman Perlet, composer, director, musician of note, and 
known in every music center of this country, passed away at 
his home in Oakland, this week, at the age of 54 years. At 14, 
he became organist of one of the largest churches in Washing- 
ton, D. C. A little later he began to compose musical pieces, 
operas and musical comedies. Most of his life was passed in 
New York, where he found a field for his unusual talents. He 
was master of a number of instruments used in an orchestra, 
and an expert on the piano. Some eight years ago he came to 
California with his wife and daughter, and chose a residence in 
Berkeley on account of the facilities it furnished him in keep- 
ing in touch with things musical in San Francisco. He quickly 
became a figure in the best musical circles here. He was the 
director of the Philharmonic Orchestra last season, and was 
enthusiastic in developing the best ideas of music in organiza- 
tions of young folk. As a member of the Bohemian Club, he 
wrote the music of "The Fall of Ug," one of the annual plays 
given by that club at its redwood grove on the Russian River. 
His demise was sudden. During the day he had complained of 
not feeling well ; in the evening he was reading when suddenly 
stricken. He was a Mason, and the burial ceremonies were con- 
ducted by that order. 



WOMEN TO MEN. 

God bless you, lads ! 
All women of the race, 

As forth you go, 
Wish you with steadfast face 

The best they know. 

God cheer you, lads! 
Out in the bitter nights, 

Down the drear days, 
Through the red reeking fights 

And wasted ways. 

God bring you, lads. 
Back to the motherland. 

True laurels gained, 
Glory in either hand, 

Honor unstained. 

Women of Britain's race, 

As forth you go, 
Wish you with proud, glad face 

The best they know: 
God bless you, lads! 



— Punch. 



A well known banker in a down-town restaurant was eat- 
ing mush and milk. "What's the matter?" inquired a friend. 
"Got dyspepsia." "Don't you enjoy your meals?" "Enjoy my 
meals?" snorted the indignant dyspeptic. "My meals are 
merely guide posts to take medicine before or after." — Illus- 
trated Sunday Magazine. 

"Every time the baby looks into my face he smiles," 

said Mr. Meekins. "Well," answered his wife, "it may not be 
exactly polite, but it shows he has a sense of humor." — Pacific 
Unitarian. 




MELLOW AS MOOS LIGHT 

CASCADE 

For your HI- BALL today 

The finest, purest and mellowest whisky that 
brains and money can produce, cost to you no 
more than inferior grades; so why not ask for 
and insist on getting CASCADE. 
Instead of saying w his ky. just say CASCADE, 
vou will enjoy it and feel much better. 

Special enjoyable drink recipes fee the aakiog by writing 
J. H. Norton, care San Fraocwco New* Letter 



14 



San Francisco News Letter 



FADS AND FASHIONS 



For those of us who are fortunate enough to be able to step, 
as it were, from beneath the cloudy, wintry skies of the north 
into the sunshine and flowers of the south, the shops are fairly 
overflowing with linens ; soft silks, cool looking suitings, the 
most feminine of hats, parasols and all the other accessories 
that go to make up the summer costume. 

The Popular Bolero Suit. 

When the various European countries unconsciously exerted 
their influence on styles by their entry into the war, or their 
equally difficult stand of neutrality, the bolero was again in- 
troduced into the woman's wardrobe, it being the Spanish note. 
It is a model that has always been a great favorite. It is gen- 
erally becoming and may be made at home with results as good 
as if fashioned by a tailor. Fine blue serge, soutached, or 
trimmed with a design in gold braid or galoon, is most often 
seen in the bolero models; often the upper portion of the pleated 
or gathered skirt is of taffeta in black or the same tone as the 
serge. Collars and cuffs of taffeta and taffeta covered buttons 
are also used with good effect. 

Stripes and Checks. 

In both the suitings and the soft silks being fashioned into 
fiocks and suits for southern wear and early spring, the popu- 
larity of stripes and checks is quite as marked as it was last 
season; the combination of black and white and soft gray is also 
noticeable. The soft wool suitings in checks ranging from the 
very tiny pattern to the aggressive checker-board designs are all 
good, relieved with a touch of vivid green, rose, or orange; 
black taffeta and moire are also effective for trimming these 
suits and tailored frocks. The striped silks are usually com- 
bined with a plain satin or silk, in a tone that harmonizes with 
or is an effective contrast to the predominating color in the 
striped material. Sheer fabrics, crepe Georgettes, chiffon- 
cloths, silk voiles, and the various other transparent fabrics 
promise to be as good for sleeves, collars and other trimming 

purposes as they have been 
for the past few seasons. 

Net Blouses Practical. 



Blouses of chiffon-cloth, 
chiffon and similar mater- 
ials, dainty and becoming 
to a degree, were never 
very durable. It was really 
heartbreaking when one 
had a particularly becoming 
and rather expensive blouse 
to have it begin to pull out 
and wear under the arms 
and at the elbows after only 
one or two wearings. This 
was partially done away 
with when cotton net was 
introduced for lining these 
waists; this season we have 
the ret blouse itself, often 
lined with net or chiffon- 
cloth. These waists are de- 
lightfully sheer and they 
have a wonderful wearing 
quality. 

Often the net blouse is 
trimmed with a linen cluny, 
or another equally pretty 
lace in a rather heavy pat- 
tern. Then again collar and 
cuffs are of a picot-edged 
Georgette in a delicate tone 
of rose, yellow or pale 
pink. Novelty buttons in 
quaint effective colorings 
are sometimes used at the 




(Cj McCaLL 



January 15, 1916 

closing of collar, or down 
the front, forming unusually 
attractive trimming details. 
The softly colored blouse 
of crepe Georgette has by 
no means taken a back seat 
because of the popularity 
of the new net favorite; 
these are being brqught out, 
if anything, in prettier and 
more charmingly colored 
designs than ever before. 
Rose pink is a favorite 
shade; it combines so well 
with the dark blues, browns 
and other tailored suit col- 



Wars and Parasols. 

Small and medium sized 
hats as always are the first 
outputs of our New York 
milliners, for the south and 
early spring. Many of the 
prettiest of them show a 
combination of straw and 
taffeta. One especially at- 
tractive medium-sized hat 
displayed on the Avenue 
some time ago was of tete 
de Negre satin, the brim 
turned up a trifle on the left 
side and the frame was cov- 
ered smoothly save for a 
cord effect around the outer 
edge of the brim and at the 
top of the crown. The only 
trimming was a severely 
straight upstanding wing 
made of the satin, edged with a cut ruching of maline in the 
same shade of brown as the hat. The effect of the hat was 
smart and tailored. Another pretty small hat was made half of 
straw braid and half of changeable taffeta, the taffeta being 
draped over one side of the crown, finishing in a high upstand- 
ing loop on the side. Imitation Goura in a soft shade of gray 
was effective trimming on another small hat. In parasols there 
are many novelties as always at the opening of a season. Some 
Japanese effects are seen, and some hand-embroidered designs; 
a particularly pretty fancy parasol was of dark taffeta gathered 
and tasselled at the points. 




Serge Bolero Suit. 



Hundreds of ladies and business men have long since 

learned that Techau Tavern offers the finest special luncheon 
in the city. The Tavern has always catered to people who are 
particular what and where they eat, and its reputation for cook- 
ing and service places it on a par with the best hotels in the 
East and in San Francisco. The special luncheon menu is 
selected with particular care. It varies daily, and each day's 
menu offers a luncheon which piques the appetite and satisfies 
the palate of the most critical. 



Member of the Touring Company — My good lady, the 

last place I stayed at the landlady wept when I left. Landlady 
— Oh, did she? Well, I ain't going to. I wants my money in 
advance. — Tit-Bits. 



Plain and Striped Taffeta 



Not 

Gray 

Hairs 

but tired 

Eyes 

Make 

us look 

older 

than we 

are. 

Old age 

and Dull 

Eye9 — 

tell-tale. 

Mnrl 



DoritTell 
Yonv age 



Eye Remedy Company, Chicago. Sends Book of the Eye upon 



After the 
Movies 
go home 
and 
Murine 
your Eyes. 

wo 
L>.ops 
will rest, 
refresh 
and 

cleanse. 
Have it 
handy. 

reqneit. 



January 15, 1916. 



and California Advertiser 



15 



BLESSED ARE THE PEACE-MAKERS. 

Of old with a divided heart 

I saw my people's pride expand, 
Since a man's soul is torn apart 

By mother earth and fatherland. 

I knew, through many a tangled tale, 

Glory and truth not one but two; 
King, Constable and Amirail 

Took me like trumpets ; but I knew 

A blacker thing than blood's own dye 

Weighed down great Hawkins on the sea ; 

And Nelson turned his blindest eye 
On Naples and on liberty. 

Therefore to you my thanks, O throne, 

O thousandfold and frozen folk, 
For whose cold frenzies all your own 

The Battle of the Rivers broke; 

Who have no faith a man could mourn, 

Nor freedom any man desires; 
But in a new clean light of scorn 

Close up my quarrel with my sires; 

Who bring my English heart to me, 

Who mend me like a broken toy; 
Till I can see you fight and flee, 

And laugh as if I were a boy. 

— Gilbert K. Chesterton. 



-Colonel (of a very gallant Colonial regiment) — Now, 



boys, here's the English General coming to inspect you. Keep 
steady, no spitting, and for heaven's sake don't call me Alf ! — 
Tatler. 



THE SPIRES OF OXFORD. 
(Seen from the Train.) 
I saw the spires of Oxford 
As I was passing by, 
The gray spires of Oxford 
Against a pearl-gray sky. 
My heart was with the Oxford men 
Who went abroad to die. 

The years go fast in Oxford, 
The golden years and gay, 
The hoary Colleges look down 
On careless boys- at play. 
But when the bugles sounded war 
They put their games away. 

They left the peaceful river, 

The cricket field, the quad, 

The shaven lawns of Oxford 

To seek a bloody sod — 

They gave their merry youth away 

For country and for God. 

God rest you, happy gentlemen, 
Who laid your good lives down, 
Who took the khaki and the gun 
Instead ot cap and gown. 
God bring you to a fairer place 
Than even Oxford town. 



-W. M. Letts. 



"Gentlemen," remarked the professor, "the general func- 
tion of the heads of several learned members of this class is 
to keep their neckties from slipping off." — Harvard Lampoon. 

The latest American church device for "raising the wind" 

is what a religious paper describes as "some collection box." 
The inventor hails from Oklahoma. If a member of the congre- 
gation drops in a twenty-five cent piece or' a coin of a larger 
value, there is silence. If it is a ten-cent piece a bell rings, a 
five-cent piece sounds a whistle, and a cent fires a blank car- 
tridge. If any one pretends to be asleep when the box passes, 
kens him with a watchman's rattle, and a kodak takes his 
portrait. — London Christian World. 

Success has turned many a man's head — in fact, it's a 

long head that has no turning. — Boston Transcript. 



Hotel St. Francis Announces the 

Club Room Special 

A Busy Man's Luncheon 

Beginning January 10, 1916 

50 Cents 
Service From 11:30 to 2:00 



TYPICAL OF CALIFORNIA 

PALACE 

HOTEL 

Since 1875 the Historic Hotel of San Francisco 
NEW MANAGEMENT NEW POLICY 

European Plan Only. Rates from $2 per day upward. 

FAIRMONT H OTE L 

The Most Superbly Situated Hotel in the World. 
Under Same Management. 



HOTEL OAKLAND Oakland. California 

Overlooking Lake Merritr and the Mountains 

stion in America, commanding riensofa - £ »lt 
water lake in the heart ol thee tains In t tie background. 

rim tin- Bay. An ideal bom ioi n lined pi rmar ml guests. 
Europi.'nn Plan: From It. -n n <1aj up American Flan i ilny up 

Write for our extraordJ entrates. Carl Sword. Manager 



HOTEL WORTHY 

WM. W. BENSON, Manager 

SPRINGFIELD, MASS. 
Two minutes from station, in center of business district 

$1.50 UP EUROPEAN PLAN 



Louis Gassner inc. 

Manufacturing Furriers 
112-114 GEARY STREET 

FURS 

Annual Clearance 

SALE 

BIG REDUCTIONS 

During this sale there will be no 
goods sent on approval, 
no returns and no 
exchanges. 



16 



San Francisco News Letter 




January 15, 1916 



— . 



SOClMr PERSONAL ITEMS 




WEDDING ANNOUNCEMENTS. 

BRUNE -VAN FIJ3ET. — Miss Alice Brune will become the bride of Alan 
Van Fleet on Monday afternoon, January 31st. Only relatives and in- 
timate friends will witness the ceremony, which will be performed at 
i o'clock in St. John's Episcopal Church in Ross, Reverend William 
<le Witt officiating. After the ceremony a large reception will be held 
at the home of the bride's parents, Mr. and Mrs. Henry Brune. in 
Ross. The bride will have but one attendant, Miss Flora Miller, and 
William Van Fleet, a brother of the bridegroom, will be the best 
man. 

WEDDINGS. 

HERRSCHER-FRIENI'LY.— Miss Emma Herrscher, daughter of Mr. and 

Joseph !!■ ame the wife of Julius C. Friendly, of 

Portland. Wednesday night at an elaborate wedding ceremony at the 
Palace Hotel. The Reverend Dr. Martin A. Meyer read the ritual of 
the ceremony. After the wedding a dinner was served to lt»o guests 
in the concert room. l*ater a reception followed in the ballroom, 
e over two hundred guests were bidden, and t was 

Ltly enjoyed by all. Mr. and Mrs. Friendly will go to Palm 1 
Florida, on their honeymoon, and will make their future home in 
Portland. 
STOVEL.-BOYESBN— Mlsa .Marion Willis Stovel. daughter of Mr. and 
Mrs. Charles J. Stovel. became the wife of Hjalmar Hjorth Boyesen of 
New Yoik Wednesday night at a large and fashionable wedding. 
The ceremony took place at the home of the bride's grandmother. 
Mrs. Jane Martel, in the same room where Mr. and Mrs. Stovel were 
married about twenty years ago. The Rev. Frederick W. Clampett of 
Trinity Episcopal Church read the words of the ceremony. Mr. and 
Mrs. Boyesen will spend the honeymoon at Coronado. and will return 
here for a visit of a week or so before continuing on to New York, 
where they will reside. 

LUNCHEONS. 
iCK. — Mrs. Albert M. Babcock of San Jose, regent of the New San 
Jose Chapter of the I'. A. R., was hostess at a luncheon Wednesday 
at the Palace Hotel in honor of Mrs. John F. Swift, nation;: 

president general, and Mrs. Frederick Braddock, chairman D. A. R.. 
national committee on Southern mountain schools and first 
:ian of D. A. R. I nmlttee on patriotic education. 

KENT LEY. — Mrs. Robert Irving Bentley has issued invitations to a 
luncheon and bridge party which she will give Friday afternoon. 
January 21st. at her home on Green street. The affair will be in 
honor of Miss Katibel MacGregor. 

BELL. — Mrs. J. Franklin Bell will be hostess at a bridge luncheon to-day 
In compliment to Mrs. James A. Erwin. who will leave shortly for Fort 
Douglas to join her husband, Colonel Erwin oi thi ■-■ . ith Cavalry. 

BRYAN. — Miss Linda Bryan will be the complimented guest at a luncheon 
and bridge party which Miss Louise McNear wFll give Tuesday after- 
noon, January 18th, at the Bellevue H<m 

DEAN. — Miss Helen Dean has issued invitations to a luncheon which she 
will give Friday. January 21st. at the Fairmont Hotel. The affair 
will be in honor of Miss Dorothy Baker, one of the popular brides- 
to-be. 

MARTIN. — Mrs. Walter Martin entertained Informally at luncheon Mon- 
day at the St. Francis Hotel. The table was prettily decorated with 
red carnations and maidenhair ferns. After luncheon bridge was en- 
. 

nils— Comrdimenting the Misses Lloyd and Eilldredth Metere, the Misses 
Cora and Frederlcka Otis entertained at luncheon Friday aft' 
at their home on Broadway. 

I. — Mrs. Mark Requa gave a luncheon on this Wednesday in honor 
of Mrs. Norman Lang, who is visiting her mother, Mis. S. M. M<_- 
Kee, in Oakland. 

ROSSI.— An enjoyable luncheon was given Tuesday afternoon by Miss 
Marita Rossi at the Town and Country Club. 

SHERWOOD.— The Francises Club was the setting for a luncheon over 
which Mrs. Willi Thursday afternoon. A group 

of friends of the hostess were Invited to meet Mrs. William I ». Moore 
of New York. 

THOMAS.— W it. George Wllcutt, and 

Miss Helen Bertheau. who v. the bride of Hall Roe on the 

19th of tins month, wei I eon at which Miss Ger- 

trude Thomas was host* moon at the Francli i i 

TREAT.— MiSf of Dr. George WJlcutt, will be 

the inspiration i on to be given by Miss Myra Treat. Tues- 

February 1st. at the Town and Country CI 

TUCKER. — Mrs. James Bills Tucker 3S at a luncheon in honor 

of Miss Hannah Hobart, one of this most popular debutantes. 

The Town and Country Club was the setting of the 
WM.sox. — An Impromptu luncheon was given Wediu ernoon by 

Mrs. Russell Wilson at the Burlingame Club. 

DINNERS. 

BELL. — General and Mrs. J. Franklin Bell entertained Captain and Mrs. 
E. E. Lynam informally at dlnnei Sunday evening at their atti 
quarters at Fort Mason. 

BLISS.— Mr. and W Biles will gV pllment to 

Miss Dorothy B \\ IHcutl at their home on 

Vallejo street. 1 date for the entertainment has not been 

decided upon, but it will take place the last week of this month. 



DONOHOEL— A coterie of friends will enjoy the hospitality of the Misses 
Katharine. Christine an I dinner to be given Fri- 

day i nuary 28th, al theli ho ■■ on Broadway. Later In the 

evening the hostesses and their guests will attend the Gayety C 

FOLGER. — Mr. and Mrs. Ji Thurs- 

day evening. The delightful affair was given at their home on J 
avenue. 

HEYNEMANN.— Miss Marion Stovel and Hjalmar Hjorth Boeyesen, whose 
marriage wi 1 Wednesday evening at the home of the bride 

on Buchanan street were complimented by an informal dinner given 
Sunday evening by Mr. and Mrs. Alexander Heynemann. 

HUNTINGTON. — Miss Marlon Huntington had some friends in to dine 
at her home on Saturday night, before the Neighborhood dance, all 
attending the affair at Century Club afterward. 

JENKINS.— Mr. and -Mrs. Marry Jenkins were hosts at a dll 

their home Wednesday nlghl rht or ten of their friends. 

LICHENSTEIN.— Mr. and Mrs. I If Llchenstein were hosts at a hand- 
some dinner party given in honor Of Miss Emma Herrs. her and Julius 

C. Friendly of Portland, who were married on Wednesday. 
MARTIN. — Basl ik roses and lilies of the valley placed on a cloth 

half covered with violets formed the attractive decoration at the 
dinner recently given by Mrs. Eleanor Martin at her home on Broad- 
way. 
McNEAR.— A dinner will be given by Miss Louise McNear on Friday 
: ing, January 28th, at the Bellevue Hotel. After the dinn 
of young folk will attend the dance that is to be given 
home of Miss 1 aty Club. 

lay evening B I 
i i, i.i<utenant-Command<L and Mrs. Ralph I ■ i at a 

tinted dinner. 
SMITH.— Mr. and .Mrs. Clarence Smith will theli friends 

rty next Wednesday night, all attending the 
Fall mont Hotel aftei ■■ 
TEAS. 
BAKER. — MlS8 Emma Maye Baker has sent out cards for a tea to bi 

at her home on the 20th ol I a farewell to Miss 

Murl ■■ New York to study music 

FAUNIi | I ' her sister, Miss El 

-iiiui Saturday afternoon tea to have their friends meet Miss 
Man- oar H. Bo< yesen, foi 'ies of 

affairs ar- 
FLAMAVEN -Miss Anita Flal the St PfS 

January 18th, in honor 

! RATT. — A few fri tality of Mrs 'it, Jr.. 

■ . |i 
It was In honor of her cousin, Mrs, William I New Fork, 

who is with her husband at tie- St 

V .Mis. William Thomas BesnOU will give a tea on Tuesday, the 

nth. to meet Mrs. Alfred i ti 

RECEPTIONS. 

ni'N'N 

i street In honor ol Mrs. J. E. B 

who has just returned from New York, where she ! 
four years. 

CONCERTS. 

messek. — ; Mrs. Alien M< iter, Mrs. R< 

n the month, for the Belgian fund. 
Is as yet uncertain, but it will be within the month. 

THEATRE PARTIES. 

KINGSTON. — Miss Marga ton was hostess at a theatp 

Thursday evening In honor of Miss Katherine MaoAdam, whose mar- 
Lieutenant Martin S. N-. will be solemnized on 
nuai y 18th. 
McNBAJR '■■<■ i' Near, Jr., will give a theatre party 
on ■ night, in compliment t>> Miss Hi tn and 
Ro< . 



THE HOTEL PLAZA 

overlooking the beautiful Plaza of Union 

Square, the Hotel of refinement and service, 

is offering special rates to permanent guests. 

Hotel Plaza Company 



January 15, 1916. 



and California Advertiser 



17 



HOUSE WARMING. 
BL. — Mr. and Mrs, Charles James ECuckel will entertain at a houac- 
warml leld avenue, Oakland, on Janu- 

ary 22d. Mrs. iv:i i. VII I Inda Ri s until her marrlagi lasl 

igust The guests will number about ISO, and Mrs. Kuckel will be 

1 in receiving ■• hei mother, Mrs. Russ of San Francisco, i 

her sisters. Mrs. a. Sykes of Berkeley, and Airs. E. Armstrong of 
Oakla ■ 

DANCES. 

BROOKS!. Thi the benefit entertainment and dam,, that is 

being arranged by Mrs. Reginald Brooke, assisted by Mesdames Henry 

T. Scott in. I Marion i i has ' n changed from the evening of 

February 3d to February 4th. it will be held it the St. Francis Motel. 
The object of ttiis function is the relief of the men who haV6 
been blinded in the European war. 

; ;. Mrs. George Can entertained informally Saturday evening with 
a supper dance at the St Francis Hotel. 

liOLBROOK. — A children's dancing club was organized last Wednesday at 
the home of Mrs. ilari> HolbrOOk on Pacific avenue. About a score 
Of children belong- to the club, and at the first meeting a number of 
In mothers were present, 

HOSS1. — Miss Marita Rossi gave an informal supper dance Friday evening- 
at the Palace Hotel. 

SEXTON. — Mrs. Ella M. Sexton's subscription club will g-ive a dance at 
Sequoia Club to-night. 

TUESDAY NIGHT ASSEMBLY.— The Tuesday Night Assembly, which 
has been enjoying a series of delightful dances this winter, will give 
a special dance on Saturday, the 15th of January, to which they have 
asked a number of their friends. Mrs. John D. McGilvray, Jr., or- 
ganized this subscription series. 

CARDS. 

BAKER.— Mrs. Frank Baker gave a. bridge party on Friday afternoon, at 
the studio of Mrs. A. ]-.. Spreckels. From now on the plan is to have 
i series of these bridge teas to enable different groups to view the 
tombola prizes which arc to be disposed of the first of March for the 
Belgian fund. 

LEONARD. — Mrs. Lane Leonard was hostess recently at an informal 
bridge party and tea which she gave at her apartment at the St. 
Xavicr. 

OSSEWAABXJE.— An informal bridge party was the diversion planned 
Thursday afternoon by Mis. James Ossewaarde, who asked a group of 
friends to her home on Alcatraz on that afternoon. Following the 
card games, tea was enjoyed. 

ARRIVALS. 

FEE.— Mr. and -Mis Charles s Fee and their daughter, Miss Marcia 
Fee returned Saturday from San Diego, where they have been visit- 
ing for tin. past two weeks, 

KING.— Misses llnj-el and Genevieve King, who have been sojourning for 
tie- past week nt Saratoga, returned Thursday to their home on 
Broadway. 

PARROTT. — Mrs. John Parrott arrived Sunday from New York, where 

sin- has linn passing the winter, sin- whs .-ailed home because of the 
serious illness of her son, John Parrott, Jr., who is confined to the 
Red I Irbss i [ospital in San Mateo, 

: i-i.-i H ■[..— Mr. and Mrs, Stanley Sproul ami tin fur "s mother, Mrs. 

i ii Sproul, arrived this morning 01 Matson tinei Mai from 

i lulu, where thej have been enjoying a brief visit. 

WILDER, All- In" Wilder arrived Thursday morning from II 

mi the Moana, which In making the tin 

tin- Islands. Ii.i\ ii ivy storms. 

DEPARTURES. 
COLEMAN. Roberl Coleman, Jr., left Saturday for Yale, after having 

h bis family at Burling 
DIBBLE! Ml I ruesi at Mrs Mm - 

ii.i the past week, left Saturd rbara, where 

she has 

i in -,. i ilbblee, 

JACKLINi - D - - 

yacht, "i lypress," for s 

Cab' -I " - Their Drat stop win I 

nun ii,! n \v Halliard ha- t to be away 

i six weoka Meanwhile their home in Gough street is i.. 
cupied ■■■ Mr and Mr Hard, 

•. York. t.. be away 
for 1 1 nmer. 

OVERTON. Mrs <■ p. Overton las closed her handt 

ilulu, where 
he next three months. 
WINSTI - U P from tl 

the t, , onths. 

INTIMATIONS 

ids in Santa 

saving 

M. and Mme. 



I i i X --Mr. ami Mis, Walter Martin and MOUntfOrd \\il"..i we 

ii-- to sail u ■-■in. --id. i, with the Jackling party, but lefl Thursdaj foi 

Coronado, where thej will loin the yacht. 
MESSER, — Mis. Allen Messsi has been enjoying thi wee] end In Bei 

keley. She has been thi i ■- guest of Mrs. Selim w iworth, who 

entertained Informally in compliment to the visitor. 
O'Connor. — Miss Lily O'Connor has returned to her apart tits at the 

Fairmont, after a visit of several weeks in Bakersfield. 
PRATT. — Letters have been received from Lieutenant and Mrs Henrj 

Conger Pratt thai they are having a delightful time In San Antonio, 

Texas, where the former is aide to Brigadier-General ii 'ge Rell. 

ItOOGERS. — Mr. and Mrs. Philip Mowry Rodgers. whose wedding whs an 

event of last Tuesday, are en route to Honolulu on their honeymoon 

trip. Mrs. Rodgers was Miss Myrtle Smith. 
VINCENT. — Miss Elizabeth Vincent, who left Paris when the war broke 

out. is settled in Santa Barbara, where she will reside indefinitely. 
WILSON. — Mrs. Russell Wilson entertained Sunday evening at her home 

on Pacific avenue, at a dinner in compliment to her nephew and niece, 

Mr. and Mrs. William Moore, of New York. 



WEALTH WON BY POWDER KINGS RECALLS 
ARABIAN NIGHTS. 

In an article on the powder industry in the American Maga- 
zine, Merle Crowell says: 

"The war price for smokeless powder is around one dollar a 
pound ; the producing price is variously estimated between forty 
cents and sixty cents a pound. 

"So much wealth is rolling in that the five main companies 
in the American field, the Du Pont, Atlas, Hercules, Aetna and 
Canadian Explosives, Ltd., after setting aside sufficient funds 
to retire their bonds and preferred stock by the end of 1916, 
are still earning upward of one hundred per cent annually on 
their common stock. 

"The Du Pont Company counts it an off day when it fails 
to earn one per cent of its stock, Wall street says. After paying 
an eight per cent extra dividend in August the company cut a 
$58,000,000 'melon' on October 1st in the declaration of a 200 
per cent dividend on the common stock, which had risen from 
$129 a share, the antebellum price, to $750. At the same time, 
by one of those bits of financial prestidigitation which the man 
in the street never understands, the company sold itself to itself 
for $120,000,000, and changed its name from the E. I. Du Pont 
de Nemours Powder Company to E. I. Du Pont de Nemours & 
Company. 

"This company has a long-established custom of rewarding 
employees who have been of special service, with stock at the 
end of each year. The workmen have also been encouraged 
to invest their savings in the industry. The result of this policy 
has been that fifteen per cent of the common stock is held by 
employees, many of whom have become wealthy in the last 
year." 



"Please stop at Regent Street!" said the passenger in- 
side the 'bus, curtly. "Right, sir!" replied the conductor, oblig- 
ingly. Presently he rang the bell, and the 'bus stopped in the 
middle of a wide and very muddy street. "Here you are, sir," 
said the conductor. "Can't you drive a little closer to the curb?" 
growled the fussy passenger as he prepared to alight. "Right, 
sir!" said the conductor again. Then he shouted loudly to the 
driver: "Pull up closer to the pavement, Bill! The gent cleans 
his own boots." — Tit-Bits. 



"I had a seventy-mile drive yesterday," she said, enthu- 
siastically. "There ain't no such thing," retorted the golf- 
player, grimly. — Detroit Free Press. 



REMOVAL NOTICE 

DAN O'CALLAGHAN 

REAL ESTATE AND INSURANCE 

has removed his office to 
No. 101 Montgomery St., at Sutter St. 

in consolidation with 

KERNER & EISERT suBS*** 



18 



San Francisco News Letter 



January 15, 1916 





^financial; 




Mining Prospects 
Growing Brighter. 



The year 1916 is expected to be of 
the primest importance to the big 
mining camps of Nevada, especi- 
ally Goldfield, Tonopah, Rochester 
and the Comstock. The new Oatman district will also have an 
opportunity to prove its prospective values, which so far have 
exceeded all expectations. In the Goldfield belt several mines, 
Kewanas, Merger Mines, Sandstorm, Kendall, Blue Bull and 
Si'ver Pick are now in a stage of development where 1916 is 
going to tell the story of their hopes. If one or two of them 
should make good there would follow a slashing and widespread 
interest in that camp. So far Merger Mines seems to be in the 
best position, and this fact is reflected in the persistent demand 
for the shares of that company at 20. A sharp rise in Merger 
would naturally start the others going. Experiments in the new 
oil flotation process seems certain to introduce a new method 
in saving values in low grade ores that will add substantially 
to the income of mining properties possessing such ores in 
quantity. If the new process is a success, and those who have 
tried it out on a small scale at Salt Lake declare that it is, a 
new period of success awaits Nevada. Should the price of 
silver advance to 75 cents, Tonopah would enjoy the golden 
period of its existence. Investors can do no better than taking 
a chance in some of the smaller priced properties there. The 
deep work now underway in the north-end mines of the Com- 
stock will demonstrate the success of the present deep mining 
in that camp. So far the outlook has been most promising, as 
shown in the sharp rise of the north-end properties. Fortified 
with this outlook, the middle group of mines, Chollar and Po- 
tosi, and others, are going to raise a fund to unwater the levels 
to the 3200. The indications are that the Comstock has a new 
future every bit as promising as in the days of the bonanzas, 
for several of the companies were in excellent paying ore at the 
time the flood of waters broke into the levels and stopped deep 
mining till the present day, when giant pumps and cheap elec- 
tric power were at hand to clear and work those same levels 
properly. 



The rate of production at present in the United States is 

about 38,000,000 tons of pig iron and about 41,000,000 tons of 
steel ingots per annum. This compares with a rate of 19,000,- 
000 tons of pig iron and 16,000,000 tons of steel ingots one year 
ago, and 33.500,000 tons of pig iron and 35,000,000 tons of steel 
ingots at high water mark in the year 1913 for pig iron and 1912 
for ingots. Furnaces and mills are running at full capacity, and 
it is impossible to fully supply the demand for prompt delivery. 
About 75 per cent of the sales are for domestic consumption, a 
prime factor indicating the present structural building under- 
way in this country and indicative of prosperous times. Presi- 
dent Gary, of United Steel, says : "We have the greatest country 
with the greatest opportunities, and may properly be hopeful 
and confident. 



During the week ending January 8th, Tonopah-Belmont 

shipped bullion valued at $115,000, and Belmont a shipment 
valued at $80,000. The output of the camp for the week's ore 
shipments was valued at $204,934. Rochester Mines Co., since 
the beginning of work early in 1913, produced 52,282 tons of ore 
valued at $1,015,345, to December 31, 1915. This is an average 
of $19.52 per ton, a strong and promising showing for a new 
camp. 



The export and import business of the port of San Fran- 
cisco show a gain of $29,399,62 for the year of 1915, over the 
year of 1914. This tremendous increase is a record for the 
port. The total exports from this city for 1915 were $81,974,- 
817. For the vear of 1914 the exports were $64,784,092 and the 
imports $69,995,217. The figures show a gain of $16,319,462 
in export business and an increase of $12,979,600 import busi- 
ness for the year. 



The industrial situation has undergone a complete change 

during the year. The war itself, in the first place, laid paralysis 
upon industry and credit. Nobody would assume ability to 
foresee the effects of such an unprecedented convulsion in the 
business world. But gradually, as it became certain that 
Europe would buy enormously in this market, and that our 
bank reserves would be strengthened by heavy importations of 
gold, confidence was regained. The purchases of foodstuffs 
and army supplies gave the initial impulse, but as these in- 
creased in proportions, and the effect spread to collateral in- 
dustries, the natural buoyancy and hopeful spirit of the country 
was revived. In the last quarter of the year all lines of industry 
have been working practically to capacity. 



The Crocker National Bank shows an unusually strong 

financial position at the close of the year, December 31, 1915, 
on the call of the comptroller of the Treasury. Loans and dis- 
counts total $15,472,115; cash on hand, $16,404,787; while the 
deposits amount to $28,252,623. The resources of this solid in- 
stitution total $35,769,954. The surplus and undivided profits 
reach $3,281,432. 



The financial report of Wells Fargo-Nevada National 

Bank at the close of business, December 31, 1915, shows loans 
and discounts totaling $19,956,344; $11,193,209 in gilt edge 
bonds, and $21,134,057 cash in bank. The surplus and un- 
divided profits amount to $5,152,054. The total deposits to 
$37,416,392, showing the bank to be in a very strong financial 
position. 



The local national banks all "neglected" to follow the 

notice given out at Washington that at their annual meeting 
this week they should vote for boards of directors, so that there 
should be no "interlocking" directorates under the new Federal 
bank law. The local banks took the position that the legality of 
this law is still to be determined. 



Dividends amounting to $795,125 were paid during the 

month of November in the various sugar stocks and industrial 
and public service corporation stocks that are listed on the 
Honolulu Stock Exchange. These figures are compiled from 
local 'change sheets. For the last five months dividends thus 
paid amount to $5,234,984, as follows: July, $879,725; August, 
$1,160,265; Sept., $1,119,704; Oct., $1,280,165; and Nov., 
$795,125. 



E. F. HUTTON & CO. bankers 

J— New Yotk Stm k Exchange-: New York Cotton Excl ange. New Y*Tk 
Coffee Exchange: NewOrleanaCotton Exchange: Liverpool Cotton Association; 
' Ibicago Board of Trade. 
Private Wire- New York. Chicago to Son Francisco ami Los AngelOB. 

Branch Ofli(-es-~San Francisco, 190 California St.. arid Hotel St. Frauds; Loi 
Angeles, 1 1- Fourth Btreet, I. W. Bellman Building. 

PIONEER HOUSE OF THE PACIFIC COAST 



NOTICE OF ASSESSMENT. 
Natural Soda Products Company. 
Location of principal place of business, San Francisco, California. Lo- 
cation of work.". Keeler. Inyo County, California 

NOTICE IS i:i;i:i:i , i GIVEN that at a meeting of the directors, held 

on the S9th daj of mber, 1915, an assessment (No. 2) of One Dollar per 

was Levied upon the capital stock of the corporation, payable Imme- 
diately lo M, 'j, WATTERSON, Treasurer, at Inyo County Bank, Bishop, 
California. 

Any stock upon which tl nent shall remain unpaid on Monday, 

the 14th day of Feb] ' i; will he delinquent and advertised 

it public auction, and, unless payment is made before, will be sold on 
Monday, the 6th day of March, L&16, at 12 o'clock noon, to pay the de- 
linquent assessment, together with costs of advertising and expenses of 
sale, 

NOAH wnixKi.io. Secretary, 
OlhVc- — No. 013 Market street. San Francisco. California. 

ANNUAL MEETING. 

Joshua Hendy Iron Works. 

The regular Annual Meeting of the Stockholders of the Joshua Hendy 

Iron Works will ho held at the office of the Corporation, No. 75 Fremont 

Btreet, San Francisco. California. >'ii Tuesday, the Bth day of February, 

■lit;. .,! ii, ■■ hour "i l '"> o'clock a. m„ for the purpose of electing a Board 

■ if Directors to serve for tin- ensuing year, and the transaction of such 

other business as n.. i ■ ire the n eetlng 

CHAS. C. GARDNER, Secretary. 

Office— 75 Fremont street. San BYanciflCO, Cal 



January 15, 1916. 



and California Advertiser 



19 




Parish Pump Politicians and the Gasoline Tax 

The News Letter was the first publication here to call atten- 
tion to the manifest injustice of the tax which the parish pump 
politicians at Washington propose to levy on gasoline and autos. 
As we have had many approving letters endorsing the stand we 
took and the clarity with which the whole matter was stated, 
complementary to our editorial of December 18th — The Crime 
of Motor Owning — we now present the case more particularly 
from the oil producers' viewpoint as well. 

It is of vital interest not only to every motorist but to every 
one interested in the prosperity of our country more than in pea- 
nut politics to use his, or her, influence with senators and con- 
gressmen to have this measure rejected. 

Of course, we are well aware that in certain circles the old- 
fashioned game of corporation-baiting is still regarded as the 
king of outdoor sports; nevertheless, it is not the producing 
corporation, but the consumer, who will suffer directly. To be 
sure, through the stifling of an industry by adding an unneces- 
sary burden, the yeggmen and second story workers who have 
the nerve to produce oil — to make two blades of grass grow 
where none grew before — and to make money out of the trans- 
action, ultimately will suffer; but, believe us, it is the small pro- 
ducers who will go under first. Therefore, if there is any virtue 
in not being able to do a thing very well — President Wilson 
seems to think so, as shown in his tender care of "small busi- 
ness" — this virtue will receive the usual reward, that of being 
its own and only reward. 

Incidentally California, which already pays $2,500,000 in 
State and personal property taxes on autos, would pay $4,000,- 
000 more into the Federal treasury, divided thus: 

Horse-power tax $2,500,000 

Gasoline tax $1,500,000 

and this would be increased from year to year if (a big if) the 
number and mileage of the motors of all kinds increased. 

The administration at Washington proposes a revenue tax on 
crude oil, kerosene and gasoline, as well as on automobiles. 

We contend that since internal combustion engines furnish 
more horsepower than all other sources of power combined, 
and since kerosene and gasoline are the source of this industrial 
horsepower, these products of petroleum should not be taxed. 

A tax of one cent a gallon on kerosene and gasoline would 
amount to approximately $40,000,000, a tax of 10 cents a barrel 
on crude oil would aggregate at least $26,000,000. and a tax of 
$5.00 on each automobile would mean $13,750,000, or a total of 
approximately $80,000,000. 

What crime have these users of petroleum and its products 
committed that they be so discriminated against? 

Gasoline has become almost as much of a daily necessity as 
wheat. It is used for power, for light, for heat, for food, for 
medicine, in all the arts, in the manufacture of more than a 
thousand daily necessities. All these articles are furnished the 
public as cheaply as they can possibly be made. Why should 
the government impose a tax that would increase the cost of 
these articles from 10 to 25 per cent? The consumer in the end 
pays it all. Would the government think of placing such a 
revenue tax on wheat ? 

There are approximately 2,750,000 motor cars in the United 
States. They use about 500 gallons of gasoline a year each. 
Therefore, auto owrers. besides paying a tax on their cars of 
0.000. would be compelled to pay a gasoline tax of $16.- 
000,000. In addition to this thev would have to pay the big 
end of the $26,000,000 tax on crude. 

The automobile horsepower alone amounts to more than all 
other horsepower in this country. Its fuel is gasoline. To levy 



a tax on gasoline would be to burden one o fthe greatest sources 
of industrial power, Which ought to be free from taxation. If 
the 2,000,000 automobile owners of the United States would 
write to the Senate Finance Committee and the House Ways 
and Means Committee at Washington, they could by their very 
number make these legislators think twice before imposing such 
a tax. 

If the proposed tax on crude, kerosene and gasoline is im- 
posed, almost every man, woman and child in America will be 
affected. It must seem strange to the consumer that our legis- 
lators at Washington can think they are gouging the Standard 
Oil Company by taxing an article of such common use as pe- 
troleum. It must seem strange to the consumer that an industry 
so important as petroleum should be singled out and taxed to 
death. 

The market price of crude oil today is so high that it is diffi- 
cult to conserve working capital. The price of gasoline has 
soared because of scarcity of crude, until it is making the cost 
of automobile travel excessively high. To add from one to two 
cents a gallon arbitrary revenue tax would be to place a serious 
embargo upon domestic commerce. The farmer will be com- 
pelled to revert to the horse plow. The automobile truck will 
have to give way to former methods of transportation. 

There is no more reason why oil should be taxed than there is 
why other staple articles, such as coal, iron, flour, lumber, meat, 
etc., should be taxed. Petroleum and its products have ceased 
to be luxuries. Any action that affects economy in the opera- 
tion of gasoline propelled vehicles or machinery is a serious 
blow to commerce and business. 

Therefore, the imposition of the proposed tax would mean 
the singling out of the oil industry among all the legitimate 
business of the country for a discriminatory and burdensome 
tax. It would place gasoline in the same category with liquor 
and tobacco, which are universally looked upon as harmful to 
mankind, whereas gasoline has become one of the greatest aids 
to human progress, annihilation of distance and comfort of 
mankind. 

Every user of petroleum, kerosene and gasoline should op- 
pose the tax as being exorbitant and discriminatory, because 
it imposes a tax upon articles of common necessity and not upon 
articles of luxury which is contrary to the settled policy of this 
government, and ought not to be departed from, because the pe- 
troleum industry is now in an abnormal condition owing to the 
fact that the war demands of Europe have depleted our supplies 
and prices have already advanced as high as the consuming 
public can afford to pay, because of the startling decrease in 
the production of crude petroleum in this country, because the 
Standard Oil Company could absorb the tax where it had com- 
petition and pass it on to the consumer where it had no compe- 
tition, and because the tax applied at the point of manufacture 
would necessarily be a tax upon exports, which, if so consid- 
ered, would be forbidden by Article 1, Section 9, Paragraph 5, 
of the Federal Constitution, which forbids the taxing of any 
article exported from any State. 

All oil fraternities, automobile associations, farmers and other 
consumers should get in touch with each other and protest by 
letters and telegrams to the members of Congress, and especi- 
ally to members of the Senate Finance Committee and House 
Ways and Means Committee. Sympathetic protests from other 
associations and interests should also be secured until the whole 
citizenship becomes a negative expression voiced loudly to 

Congress as soon as the bill is introduced. 

• • • 

Ve 3u»or Ultra Crepldam 

The Christmas number of the Ford Times, a monthly publi- 
cation devoted to the interests of the Ford automobile, has been 
received. This little pamphlet, like many others sent out by 
auto manufacturers, is attractively prepared, and the pictures 
and typographical make-up excels many publications which 
are obliged to rely on a cold and unsympathetic public for sup- 
port. 

It may be noted, however, that this number of the Ford paper, 
as in numerou? previous issues, devotes a great deal of space to 
the matter of preparedness for war. What this exactly has to 
do v. ith the sale of the Ford auto or the auto business generally 
we are at loss to understand, especially in view of the fact that 
the Times comes out squarely against preparedness. We are 
further in the dark just why we should be instructed on this 
particular matter by an auto manufacturer, no matter how sue- 



20 



San Francisco News Letter 



January 15, 1916 



cessful, any more than by one of his mechanics or salesmen. 
And yet, if some jitney driver should send out a pamphlet to 
the public announcing that in his — the jitney jehu's— opinion, 
precautions against burglary are wrong, or that a police force 
encourages crime, we would regard it as a joke or an exhibition 
of megalomania. 

Mr. Ford, we understand, practically had no education and 
now has no culture; therefore, for his benefit, we will translate 
the Latin phrase — Ne sutor ultra crepidam. It means that the 
shoemaker should stick to his last. This is just as simple and 
direct, although not so coarse and vulgar, as some of the epi- 
grams reported to have been originated by the eminent peace 
advocate himself, e. g., when the loan to the allies was being 
negotiated: "They (the British and French commissioners) 
should be tincanned out of the country." 



Street Cars Cause More Accidents than Automobiles 

Nearly twice as many persons were killed or injured in street 
railway accidents in Massachusetts during the year 1914 as in 
automobile accidents, observes the Massachusetts Highway 
Commissioner in his report for that year, recently issued. 

"Any computation made," he states, "on assuming an ordi- 
nary mileage for automobiles, and taking the actual mileage of 
the street railways, will show that the motor vehicle runs sev- 
eral times as many miles as the street car does before it either 
kills or injures any one." 

Considering only accidents to persons who were not pas- 
sengers, 10,000 street cars killed or injured 1,491 persons, and 
about 100,000 automobiles and trucks killed or injured 3,304. 
Some person was either killed or injured for every 16,000 miles 
that a street car was operated, and one person for every 110,- 
000 miles a motor vehicle was operated, assuming that the au- 
tomobile traveled an average of 5,000 miles in the year. 

"In accident cases it often happens," the commissioner ob- 
serves, "that the pedestrian, the bicycle rider or the driver of a 
carriage, is careless or reckless and to blame, rather than the 
operator of the motor car. It is certainly deplorable that so 
many accidents occur, but it must be born in mind that some 
accidents are unavoidable, no matter how careful the operators 
of motor cars may be." 

The figures given and observations made confirm those of 
the coroner of Cook County for street accidents in Chicago, 
those of the New York police department, and the accident re- 
ports of the Boston police department, which show that only a 
small minority of accidents are due to the fault of motor vehicle 
operators, and that the ratio of accidents per mile traveled is 
much smaller for automobiles than for street cars and horse- 
drawn vehicles. 



Auto Licenses Pass Million Mark 

Superintendent H. A. French of the State Motor Vehicle De- 
partment announces the following figures to last Saturday on 
motor vehicle registrations for 1916: Receipts, $1,041,768.30. 
Registrations (approximately) 100,000. 

» » * 
Ohloans Fear Federal Tax 

Ohio will be hit hard if the Congress imposes the proposed 
Federal tax on cars to be levied at the factory on the basis of 
horsepower in the machine. Statistics gathered show there are 
448 motor vehicle factories scattered throughout the country. In 
Ohio there are fifty-two factories. Michigan, with eighty-six, 
and New York, with sixty, lead Ohio. 



Unique Mercer Body Details 

On viewing the Mercer exhibit, one is immediately impressed 
with the many refinements in body details. The center cowl, 
streamline body styles, which made the Mercer so conspicuous 
a year ago, are still maintained, but many little improvements 
are observed. 

For instance, the auxiliary seats of the six passenger model 
when not in use fold into compartments built under a center 
cowl. These compartments, and the entire back of the front 
seats, are beautifully finished in black walnut paneling. Doors 
that roll out of sight just like a roll top desk cover, hide the 
extra seats from view when they are not in use. Black walnut 
paneling is also used back of the front seats on the Sporting 



Model. There are three separate compartments built in under 
the center cowl of this car. The middle one is large enough to 
conveniently carry an ordinary size suit case. The others can 
be used to carry miscellaneous items. Instead of carrying the 
tools in the conventional type of tool kit stored away some- 
where where they are rather hard to get at, the Mercer people 
have conceived the idea of building a compartment in the right 
front door, which holds each tool in its proper place. This 
door does away with the necessity of unrolling a tool kit and 
scattering tools around as formerly. 

* * • 
MaVe Up Your Mind Beforehand 

"More good, valuable time is wasted by automobile buyers 
tc-day than in any other business because these purchasers do 
not have a definite idea of what essentials of designs and con- 
struction the car they desire roust have," says M. M. Hartmann 
of the Hartmann Motor Sales Agency, distributers for Paige 
cars. "If practically every buyer had a definite idea of just 
v,hat he wanted, what he was going to buy in the way of essen- 
tials in design and construction, he would not only save con- 
siderable of his own time, but would do away with the annoy- 
ance of calls from the motor car salesman who represents makes 
that in price or design in the end are not desirable to his par- 
ticular taste. 

"Not over rwenty-five per cent of the motor car buyers to- 
day absolutely have a definite idea of the car they are going to 
purchase. They shop around, listen to this salesman and that 
salesman, and in many instances in the end buy something that 
proves to be unsatisfactory and not what they desired in the 
beginning. 

"Not to waste the time of prospective buyers as well as our 
own, our company has formulated certain questions which we 
generally put to the buyer before we talk business, outlining a 
car which we think fills every legitimate demand of the user of 
to-day. It is outlined on the practical efficiency of our Paige 
car, and after our customer reads it and cares to have further 
demonstration or be enlightened upon the particular construc- 
tion and design, we are always pleased to accommodate, but 
with this scheme we have a definite point to start from, which 
usually results favorably for our business." 

* * * 
Passing of the Spavined Gypsy Nag 

Long before the first robin dares to set foot on northern soil, 
John Floris, a South American gypsy, and band of co-workers, 
living in a small cottage in West Twenty-fifth street, Indian- 
apolis, will have started for the Pacific Slope over the old 
National road in a motor propelled palace, that will, in com- 
parison, make the main ticket wagon of a three-ring circus look 
like a country hotel 'bus. 

This resplendent domicile is built on a Buick D-4 one-ton 
truck chassis, which is equipped with a Buick valve-in-head 37 
horsepower motor, and mounted on pneumatic tires. The body 
was built expressly for Mr. Floris. It is the first of the kind 
ever turned out in this country, for indeed the genial and pro- 
gressive Mr. Floris is the first of his kind to discard the 
horse for the motor car. While this nomadic vehicle is not 
equipped with quite all of the conveniences of the modern 
apartment, it has all the latest motor appliances, and will be 
far ahead of anything in gypsy rolling stock ever seen. 

The old, time-honored Romany love for gaudy paint and 
colored glass finds its fondest hopes more than realized in this 
newest thing in motor cars, and it will be a dull citizen indeed 
who will not stand awed and bewildered when this gasoline 
gypsy wagon of many colors thunders through the towns and 
villages along the old National trail. 

When asked in regard to his plans for the future, the Latin- 
featured and picturesque Mr. Floris replied in well-broken 
English : "Humph, we al) early start Californey, San Francis- 
syco." Whereupon his jewelry bedecked wife added, as she 
laid aside a big briar pipe, "Etaoin shrdlu cmfwyj okog." 

* * * 

A First-Class Garage 

A self-respecting man respects his car, and he insures the 
painstaking attention to which every car is entitled by keeping 
it at Dow & Green's Garage in Taylor street, between O'Farrell 
and Geary. Service is the slogan of this deservedly popular 
garage. 



January 15, 1916. 



and California Advertiser 



21 



New Home of Overland 

All contracts and arrangements have been completed for the 
erection of the new Overland home in San Francisco, on the 
west side of Van Ness avenue, with a frontage of 120 feet, run- 
ning from the corner of Bush street southerly to Fern avenue, 
with a depth of 220 feet. The final details were approved by 
General Manager A. D. Plughoff of J'. W. Leavitt & Company, 
on his recent visit to the Overland factory at Toledo. 

In speaking of the new home Plughoff says : "There seems 
to be an impression that the Leavitt interests have been merged 
with that of the Overland Company, from the fact that the 
Willys-Overland Company has purchased the site of our new 
home. This, however, is erroneous, as the Willys-Overland 
Company is merely our new landlord. 

"Over a year ago we realized that our present quarters was 
not adequate to our present volume of business, not considering 
even the natural increase we feel that we are to enjoy. Hence 
we had to look around for more commodious quarters. 

"Here we found our first stumbling block: there was not a 
building in existence, in or adjacent to automobile row, that was 
large enough to accommodate us. We found many property 
owners who were willing to erect structures for us, but all such 
offers were accompanied by long leases which, from the stand- 
point of good business, could not be accepted. 

"Our contract with the Willys-Overland Company does not 
run on indefinitely; therefore, we did not think it advisable to 
sign any lease that would run beyond the life of our contract 
with the Overland factory. The officials of the Overland fac- 
tory also appreciated our situation as well as the growing de- 
mand for Overland cars. 

"The necessity for larger quarters for us as Coast distribu- 
ters became so pronounced that the Willys-Overland factory 
decided to purchase the land for our new building. 

"The new building and ground represents an investment of 
over $400,000, which, by the way, is a compliment to Califor- 
nia, as it shows their faith in the future of business here. 

"The building will be a six story structure which will give 
about 185,000 square feet. The full width of the first floor, 
running back 100 feet, will be devoted to the sales room, with 
a 22 foot ceiling. At the rear of the salesroom will be a mez- 
zanine floor on which will be located the accounting depart- 
ment." 

• * * 

The Convertible Car 

The next big step in the automobile business is the all-ab- 
sorbing topic among manufacturers, dealers and other visitors 
at the New York Show. A few years ago it was a question be- 
tween full-floating and semi-floating axles. Then came the 
question of fore doors or no fore doors. Starting systems versus 
the hand crank next agitated the industry. Then followed de- 
bates on the streamline body versus the old style. During the 
past year the multiple cylinder type of motor has commanded 
wide attention, particularly among the manufacturers them- 
selves. But the most interesting development of this year to 
many people is the arrival of a high-quality, low cost, enclosed 
car. Among the cars of this type shown at the Grand Central 
Palace none has attracted more attention than the Jeffery Se- 
dan^ It will be remembered by close followers of the business 
that the first motor Sedan was shown by Jeffery four years ago 
— the first closed car without fore doors and providing access 
to the front compartment between divided front seats. 

The new Jeffery Sedan possesses all the beauty of the origi- 
nal car which sold at a high price, yet the 1915 product costs 
only a little over $1,000. and has a demountable winter top. 

• • • 

New Light Eight on Local Market 

Embodying features which stamp it as one of the most inter- 
esting automobiles that has ever been introduced to the local 
motor buying public and sponsored by the Lewis Spring and 
Axle Company of Chelsea, Michigan — one of the oldest auto- 
mobile manufacturing concerns in the United States — the Hol- 
lier Eight car arrived in this city recently, and is now on dis- 
play in the salesrooms of the Cole Pacific Motor Company. 

Considerable interest centers about this latest addition to 
San Francisco's automobile row. as it is one of the few light 
eight cylinder cars on the market. The local Hollier eight ar- 
rivals include a three-passenger roadster and a five-passenger 
touring car. Both are handsomely finished and will undoubtedly 
enjoy a wide appeal in the local market. 



A Stock i gful 

Motor cars have figured as Christmas gifts in far greater 
numbers this year than ever before, according to advices that 
have reached the Studebaker Corporation. Many dealers have 
reported that purchasers specified Christmas morning deliveries 
for new cars. In most cases the heads took their families by 
surprise. Judging from the number of Studebakers presented 
as Christmas gifts, the motor car is becoming more widely 
recognized than ever before as an ideal expression of the 
Christmas spirit. Close to 1,000 Studebaker automobiles were 
ordered during the month of December, with Christmas morn- 
ing delivery requested in each case. 

* * * 

Jitney Not a " Tool." 

That a jitney 'bus is not a tool within the intent of the law 
was the decision of Judge Richards of the municipal court at 
Tomah, Wis., when the driver of a jitney, who was served with 
an attachment, claimed the car was the only tool wherewith he 
earned his living. The action followed the seizure of the jitney 
by the sheriff in payment of a debt. 



MoJoRoL 

"It suits because itdoesnt soot' 

If you want to prolong the life of your engine 
If you want to eliminate smoke and carbon 
If you want to reduce your oil expense 

Use MoToRoL 

Hughson & Merton, Inc. 

530 Golden Gate Avenue 

San Francisco. Cat. 





QDOCSEL 

* wASHLESs 

LIKE AN OROINARY TOWEL | Your Grocer Sell. Em 



AUTOISTS 

SHOULD NEVER BE 

WITHOUT 
THEM 



HOOVER SPRING COMPANY 



a— 

Guaranteed Auto Springs 

617 Turk St.. near Van Net. Are. 



Quick Repair Work 
Phone Prospect 460 



TIRES VULCANIZING 

TOM H. ELKINGTON 

Long Mileage Tiret end Second-Hand Tirei 
Everything Needed for the Bus 

1135 VAN NESS AVL-Neir Ge.ry Phone PROSPECT 1566 



iHeiasHEmmnBi 



FREE FROM CAB BOH 

BERNARD I. BILL 



543 GOLDEN GATE AVE. 



SAN FRANCISCO, CAL. 



LARKINS &. COMPANY 

CARRIAGE ANO AUTOMOBILE BODY 8UILDERS 
1610-1612-1611 VAN NESS AVENUE 

Where their entire attention will be devoted to the prompt it 

of the best work that a modern plant, high-class mechanics and 

materials can produce. 



22 



San Francisco News Letter 



January 15, 1916 




Safety Locks for Fordi 

A device that locks both the throttle and spark levers of the 
Ford is offered by the Safety Lock Co., Locke, N. Y., under the 
name Safety. This is a simple lock, consisting of a bar which 
holds the two levers — gas and spark — in off position, when the 

padlock is in place. Price, SO cents. 

* » * 

Clear VUw Pain Guard 

The Clear View Rain Guard Co., 205 West Lombard street, 
Baltimore, Md., has a device for the purpose of keeping out the 
rain that usually drives through the joint in ventilating wind- 
shields. This clamps on to the lower edge of the upper half 
of the shield and the action of the wind against the front of 
the glass presses the upper half of the shield against the lower 
half, thereby shutting out the rain. The more pressure of wind 
and storm against the glass the tighter it hugs to the lower sec- 
tion. It is transparent, and therefore does not interfere with 

the vision. Price, $1.00. 

* * * 

A New Easyon Chain 

The Leather Tire Goods Co., Niagara Falls, N. Y., announces 
that is bringing out a new size of Easyon chain especially 
for Fords and other small cars. The new size will be 3% inch 
and will fit 3 or 3 l / 2 inch tires and sell at $2.60 per set of 8. The 
second size, 4V£ inch, will fit 4 or 4% inch tires and sell at 
$3.50 per set, and the larger size, 5*2, will fit 5 or 5^2 inch tires 
and sell for $4.50 per set. Easyon chains are individual chains 
which fasten to the spokes with leather covered fasteners hav- 
ing snaps at each end for holding and adjusting the cross chains. 

* * * 

Hero Safety Fender 

The Hero Safety Fender is made by the Hero Manufacturing 
Company, Finance Building, Philadelphia, Pa. This safety ap- 
pliance for motor vehicles has a direct connection between the 
foot brake and the fender, and is at all times under the driver's 
control. When not in use it is out of the way. It is said to with- 
stand a hard blow, but does not injure the person that it lifts 
out from under the car. A small push pedal, very much re- 
sembling a foot throttle, is placed directly under the brake 
pedal, and any operation of the brake in times of emergency 
also operates the fender. 

» » » 

Rothermlch Combination Light 

The Rothermich combination tail and signal light and license 
tag holder, made by the Rothermich Co., 3944 Olive street, St. 
Louis, Mo., is a device operated from the foot brake; pressure 
on the pedal sets the signal "Slow" and sounds a loud buzzer, 
although the buzzer attachment is optional. When driving, the 
part reading "Slow" points toward the ground. 

» * • 

Lewis Nojar Clock 

The Pennsylvania Rubber Co., Jeanette, Pa., is manufactur- 
ing the Lewis Ncjar rubber incased cock, the invention of S. G. 
Lewis, general manager of the company. The clock is incased 
in pure red rubber, which is said to absorb all road vibrations. 
As the rubber is non-conducting, the clock is immune from elec- 
trical disturbances. The casing fits about the entire clock, leav- 
ing only the face exposed. The clock is stem wind and guar- 
anteed for two years. Two models are made, one for the Ford, 
which is attached to the steering wheel, and the other for dash 
attachment to all other makes of cars. 



Automobile Starting and Lighting Systems 
Give Satisfactory Results When Given Proper Attention 

We specialize on electrical equipment, storage batteries, etc. 
and guarantee satisfaction- 

GUARANTEE BATTERY COMPANY 

639 Van Nets Ave. BRAND & CUSHMAN Phone Franklin 2772 



TELEPHONE FRANKLIN 1836 

FOR A 

Touring Car, Limousine or Taxicab 

AUTO TOURING COMPANY 




RATES: 7 Passenger Touring Cars $2X0 per Hour 
7 Passenger Closed Cars $2.50 per Hour 
Special Rates by week or month. 

TAXICAB RATES FOR SHORT TRIPS 

Day and Night Service 

Our Taxi Service is Most Reasonable and Unexcelled. We use 
seven passenger closed cars as above for this service which bear 
no mark of identification signifying a rent car. The "Zone" rate 
applies to all Taxi service so when ordering a car ask the tariff first. 



We Make a Specialty of Repairing Auto tamps, Radiators and Fenders at Short notice 

PHONE MARKET 751 




Manufacturers of LAMPS. LANTERNS. REFLECTORS of all Description 

METAL SPINNING 



Tips to Automobilists 

(CUT TH18 OUT.) 
The News Letter recommends the following garages, hotels and supply 
houses- Tourists will do well to cut this list out and keep It as a guide: 



PALO ALTO.— LARKIN'S CAFE— just opened. The only Btrlctly first- 
class cafe on the Wishbone Route devoted to the patronage of automobile 
owners and their families. Corner of University avenue and The Circle. 

SAN JOSE.— LAMOLLE GRILL, 36-38 North First Btreet. The best 
French dinner in California, 76 cents, or a la carte. Automobile parties 
given particular attention. 

PALO ALTO.— PALO ALTO GARAGE. 443 Emmersnn St., Tel., P. A. 
333. Auto livery at all hours. Tires and sundries In stock. Gasoline, oil, 
repairing, latbework. vulcanizing. Open day and night. 



The Six of Sixteen 

y/rto^S^ Osen McFarland Co. 

Golden Gate Avenue 



CLASS "A" GARAGE, inc. 

Strictly Fire Proof Building 

STORAGE SUPPLIES REPAIRS 

BEST SERVICE ASSURED 
735-751 POST STREET SAN FRANCISCO 

TELEPHONE PROSPECT 2280 



WHERE SERVICE MEANS SERVICE 

M & H GARAGE 



819-835 ELLIS ST. ^ftis™ 

WHERE THE PRIVATE OWNER FEELS AT HOME 



stk and 
Avenue 



January 15, 1916. 



and California Advertiser 



23 



The Background of the War Zone 

Americans who have settled in the Canadian Northwest are 
reported to be returning in large numbers to their former homes 
in Nebraska, Iowa and elsewhere, through fear of conscription. 
Canada has patriotically rallied to the defense of the empire, but 
it is not at all likely that conscription would be resorted to even 
if enlistment had been less ready. A large element in the 
strength of the empire is the spontaneous loyalty of its overseas 
dominions. 

• * * 

The last ditch fight at this session of Congress will not be 
made by the foes of preparedness, but by the unterrified de- 
fenders of the pork barrel. The chairmen of the rivers and 
harbors and public buildings committees are preparing appro- 
priation bills calculated to eat up revenues to the amount of 
$50,000,000 to $100,000,000. They are desperate gentlemen 
who know precisely what they want and for whom they want it, 

and, besides, they know where the votes come from. 

• * » 

How serious the revolt in China has become is somewhat un- 
certain, for in so huge and inorganic a country actual conditions 
are even more difficult to discover than in Mexico, where they 
have at times been something of a mystery. Moreover, there 
are interests with considerable machinery for publicity which 
distort news from the Far East and make some reservation of 
judgment only discreet. In China, revolution, like everything 
else, is on a colossal scale; the Tai-ping rebellion in the 19th 
century lasted for a generation, and by some estimates cost 
40,000.000 lives. The world was hardly aware of that terrific 
struggle in which "Chinese" Gordon won his first laurels; if 
China is in for another of its periodical convulsions the world 
is just now in no position to be shocked. But the risings may 
be greatly exaggerated, and it is possible that Yuan Shih-Kai 
has correctly read the will of the country. It is for the Chinese 
to show whether they want progress of reaction. 

• • • 

Prof. Ernst Haeckel, the veteran German biologist and phil- 
osopher, expresses the opinion that the war has ended the "il- 
lusion" of the existence of a providential God, predestination 
and the immortality of the soul. It is comparatively easy to find 
additional proof of what you already believe. The professor 
was freed from the "illusion" long ago. The war hasn't changed 
his personal opinion regarding it, and the layman may be per- 
mitted to doubt whether it is as effectually "ended" as the pro- 
fessor believes. In fact, there is abundant evidence that the war 

has had the contrary effect upon many people. 

• * * 

A majority of the 25,000 employees in government navy yards 
and shops and stations will receive increases in pay. Secretary 
Daniels made this announcement at Washington recently in 
making public the results of hearings conducted by the navy de- 
partment, at which committees from 10 yards made statements. 

• • • 

The torpedoing of the new Japanese line Yasaka Maru in the 
Eastern Mediterranean by a submarine, German or Austrian, 
has prompted the Nippon government to despatch three war 
vessels with orders to protect Japanese vessels. All those on 
board the vessel were picked up by a French gunboat at mid- 
night, and were landed at Port Said. 

• • • 

The British Parliament has voted to prolong its life eight 
months longer, and to increase the strength of the array to four 
million men. 

• • • 

Ten thousand delegates, representing all communities, were 
present in Bombay Monday at the opening of the annual Indian 
rational congress, which was notable for the loyal and patriotic 
utterances of (he speakers. "Millions in India are waiting to 
serve," was the keynote of the opening speeches. In the presi- 
dential address Sir Satyendra Sinha said the supreme feeling in 
India was "admiration for the self-imposed burden England was 
bearing in the struggle for liberty and freedom, and pride that 
India had proved herself not a whit behind the rest of the em- 
pire in the assistance given the mother country." 



Dr. Byron Haines, Dentist, has resumed practice at his office In Gunst 
BuildiiiK. S. W. corner Geary and Powell streets. 



Iding Presents. — The choicest variety to select from at 
Marsh's, who is now permanently located at Post and Powell 
streets. 



The Crocker National Bank 

OF SAN FRANCISCO 
Condition at Close of Business December 3 1 , 1915 

RESOURCES 
Loans and Discounts - - $15,472,115.84 

U.S. Bonds ... . 2,015,600.00 
Other Bonds and Securities - - 1 ,507,452.03 
Capital Stock in Federal Reserve Bank 

of San Francisco - - 1 20,000.00 

Customers' Liability under Letters of Credit 249,999.20 
Cash and Sight Exchange - 16,404,787.85 

$35,769,954.92 

LIABILITIES 

Capital $2,000,000.00 

Surplus and Undivided Profits - 3,281,432.40 

Circulation - 1,969,900.00 

Letters of Credit - - - 265,999.20 

Deposits .... 28,252,623.32 

$35,769,954.92 

OFFICERS 

Wm. H. Crocker President J. B. McCargar Assistant Cashier 

Chas. E. Green Vice-President G. W. Ebner Assistant Cashier 

Jas. J. Fagan Vice-President B. D. Dean Assistant Cashier 

W. Gregg, Jr. Cashier J. M. Masten Assistant Cashier 

John Clausen Mgr. Foreign Dept. J. Suckermann. Asst. Mgr. Foreign Dept. 

G. Fens Baldwin ..... 



Auditor 

BOARD OF DIRECTORS 

Wm. H. Crocker Charles T. Crocker Chas. E. Green 

Frank G. Drum A. F. Morrison W. Gregg, Jr. 

Jas. J. Fagan George W. Scott Henry T. Scott 



»»amM%%\v«s0^»>mMWMirV#####s4nM%Miw«a£ 

VISIT CAPITOL CITY of your STATE 

A Day's Trip- Well Spent 













Visit da — Capitol Building— Sutter's Zt 

Port— Cro ker Art OaJlen Riverside Drti #* 
$3.35 Round Trip Saturdays and Sundays, with return limit 

Monday. 3 

OAKLAND. ANTIOCH O EASTERN RAIL WA Y 

■Hi 



V//////A\\\\\\\V/tV\VO 



•yyy//>n\\\w> 



NEW PARISIAN FRENCH LAUNDRY 

Mme. C. Lb FON 

First Class Work at Reasonable Prices 

Laces and Lace Curtains a Specialty 

Club, Restaurant and Hotel 5ervice 

991 OAK STREET 
SAN FRANCISCO 



Phone Park 4962 



BRUSHES 



623 Sacramento Street, between 
Kearny and Montgomery Streets. 
With full line of brushes. Brooms and Feather Dusters, on hand 
and made to order. Janitor supplies of all kinds. Ladders, Buck- 
ets, Chamois. Metal Potts*, and Cleaning Powders. Hardware. 
Wood and Willow Ware. 

Call, write or telephone Keary 6787 
WM. BUCHANAN 



Tel. Kearny 1461 Private Exchange Connecting all Warehouses 

SAN FRANCISCO WAREHOUSE CO. 

Warehousemen Forwarding Agents Distributors Public Weighers 

Spur Track Connection with all Railroads 

Main Office— 625-647 Third St-, San Francisco, Cal. 



24 



San Francisco News Letter 



January 15, 1916 



INSURANCE 



The Industrial Accident Commission rules that where a news- 
paper reporter, whose duties required the gathering of news in 
the town in which he lived and in the town two miles away 
where the paper was published, was injured while returning at 
the close of his day's work to his home on the usual and best 
bicycle route, on a bicycle furnished by the employer, his leg 
being crushed by a passing automobile, held that he was not 
performing a service as reporter at the time of injury, and there- 
fore not entitled to compensation. Applicant was going home, 
and his risks were those of any other bicycle rider proceeding 
along that road and did not arise out of his employment. His 
risks were those of the commonality. The commission holds 
that it cannot obtain jurisdiction over a controversy where the 
employer or insurance carrier applies for the adjustment of a 
controversy unless the injured employee consents thereto, 
otherwise the employee would be deprived of his right of elec- 
tion to sue for damages in the courts on the ground of personal 
gross negligence of the employer. 

* » » 

John T. Fogarty, assistant manager of the Royal and Queen 
for the Pacific Department, has been re-elected president of 
the San Francisco Board of Fire Commissioners. 

* * * 

At the annual meeting of the Casualty Adjusters' Association 
of California, R. P. Wisecarver, of the London and Lancashire, 
was elected president; A. W. Sisk, vice-president; and C. S. 
Pearson, secretary-treasurer. The association is giving close 
consideration to a plan for reducing the cost of medical at- 
tendance. 

* * * 

Superintendent of Agencies for the Edward Brown & Sons 
general agency at San Francisco W. H. Gibbons, is making a 
two months' tour of the Pacific Coast field. 

* * * 

Insurance Commissioner Phelps, of California, has sent out 
notice to all casualty companies operating in the State to the 
effect that all such concerns must compute their compensation 
loss reserves at 74 per cent of their total earned casualty pre- 
miums, instead of the 50 per cent requirement fixed in schedule 
"P" of the convention blank. This 74 per cent standard will 
be applied to all such business written by companies reporting 
to the California department whether the business be written 
within or without the State. Heretofore, several companies 
from other States have been permitted to report their other 
State's business on a 52 per cent basis, but this year the 74 
per cent basis will be strictly enforced. 



George A. Moore, for forty years prominent in accident and 
life insurance circles, passed away at his home in Alameda, 
Saturday. He had been actively engaged in business until a 
week ago. For twenty-five years he was president of the 
Pacific Mutual Life, and later was chosen as head of the West 
Coast Life. At the time of his death he was a director of the 
West Coast-San Francisco Life. 

* * * 

Charles A. Craft, secretary and underwriting manager of 
the Pacific States Fire since organization of the company, has 
resigned, his duties as special agent for the Phoenix of London 
requiring all his attention. 

» * * 

Edward Brown & Sons, Coast representatives, have applied 
for admission of the Hamilton Fire into Oregon. 

* * * 

Contending that the quarterly insurance license tax is an oc- 
cupational tax and should be forced against all occupations, the 
Portland insurance agencies are opposing its collection. 

* * * 

L. E. Thompson has been named receiver for the Mutual Fire 
Insurance Company of Portland. Unpaid claims, seven thou- 
sand; assets, three hundred. 

* • * 

Commissioner Wells of Oregon announces his intention to 
abide by the opinion of the Attorney-General, which is to the 
effect that under the law of 1889 any one who solicits insurance 
or receives an application therefor, or who attempts as a broker 
or middleman to place any fire insurance, is an insurance agent. 

* * * 

The Capital Fire of Sacramento has been appointed general 
agent for the Globe Indemnity. 

* » • 

Three companies and nine firemen were dropped from the 
Tacoma fire department Saturday in order to reduce city ex- 
penditures to conform with the amount allowed in the budget. 

* * * 

W. J. Seroy has resigned the position of agency organizer 
for the Columbia Life & Trust of Portland to accept the general 
agency of the company for Northern California, with head- 
quarters at San Francisco. J. M. Kuhn, until January 1st man- 
ager at Portland for the Germania, succeeds Seroy as agency 
organizer for the Columbia Life & Trust. The Germania has 
not yet appointed a successor to Kuhn. 

» * * 

The Tacoma Life Underwriters' Association this week elected 
Arthur Finley president, Harry Pelletier and William Peterson 
vice-presidents, Frank Neyhart secretary, and John P. Dole 
treasurer. 



Insurance Commissioner Phelps has re- 
quested a full attendance of casualty men 
at a meeting called for this week, at 
which time a final decision will be made 
as to whether the Casualty Adjustment 
Inspection Bureau shall make audits on 
all compensation policies. But for the 
strenuous opposition of the State fund 
there would be no doubt that such an 
agreement would be favored. It is un- 
derstood that Governor Johnson is back 
of the State fund in this opposition, 
while the Commissioner strongly favors 
the proposition. 

* * * 

Certified copies of the original articles 
of incorporation of the Tokyo Marine, 
written in Japanese, were filed with the 
Secretary of State recently, and applica- 
tion will be made for a California license 
— the company proposing to compete with 
California and foreign concerns in gen- 
eral insurance, the elasticity of its char- 
ter permitting it to do so. The company 
is already doing business in this country 
and is capitalized at about two million 
dollars, and claims assets of exceeding 
seven and a half millions. 



We 

ANGEL 



Santa re 

% w 



— a fast Santa Fe train furnishing the only through sleeper 
service to 

San Diego 

— goes via San Joaquin Valley and Los 
Angeles 

— daily from here 4:00 p. m. 

When you go to Southern California take this superior train. 

Makes good connections with trains to Tia Juana Race 
Track. San Diego Exposition — again during 1916. 

Santa Fe City Offices 

673 Market Street, San Francisco— Phone Keamy 315 

Market Street Ferry — Phone Kearny 4980 

1218 Broadway, Oakland — Phone Lakeside 425 



C>UMI4i«4 July *>. IUt 





(&vil%%#rnm%btttxtwtit» 

Devoted, to the Leading Interests of California and the Pacific Coast. 




Vol. xci 



San Francisco, Cal., Saturday, January 22, 1916 



No. 4 



The SAN F3ANCISCO NEWS LETTER AND CALIFORNIA ADVER- 
TISER is printed and published every Saturday by the Proprietor, Fred- 
erick Marriott, 21 Sutter street, San Francisco, Cal. Tel. Kearny 35;m 
Entered at San Francisco, Cal., Post-offlce as second-class mail matter. 

Chicago Office — Geo. Hische, 1310 Westminster, Westminster Building 
Chicago. 

London Office— George Street & Co.. 30 Cornhill, E. C, England. 

Matter intended for publication In the current number of the SAN 
FRANCISCO NEWS LETTER AND CALIFORNIA ADVERTISER should 
be sent to the office not later than 5 p. m. Wednesday. 

Subscription Rates (including postage) — 1 year, $4.00; 6 months. $2.26; 
Foreign — 1 year. $6.00: 6 months. $3 25. 

Congress vs. Wilson equals Hysteria vs. Calmness. 

Think of old Senator Works yelping for war! We'll 

have Bryan wanting to lead a regiment next. 

It seemed sort of fitting that Huerta should die when the 

situation over Mexico had reached its most turbulent stage. 

-Not even the Kaiser could have survived the many oper- 
ations that the newspaper despatches have inflicted upon him. 

Uneasy lies the head that wears a crown- — and Yuan is 

finding that just as uneasy is the head that is awaiting a crown. 

Army man wants Alcatraz' Island fortified. Not neces- 
sary. Just turn loose that fog siren, and any hostile fleet would 
flee. 

Man named Cashmaker has filed a petition in bank- 
ruptcy. The old question, "What's in a name?" gets new life 
from this. 

Europe, with all its fighting, is able to keep the corner 

of an eye on China, and wonder if there will be any chance to 
get a slice of it. 

Oakland has barred the jitney 'bus from the business 

district of the city. Hats off to the first city to show courage 
and common sense! 

King Peter has the gout; nobody knows what the Kaiser 

has; Yuan rebellionus severicus; Greece's ruler is in a nervous 
sweat. We'd rather be just plain people. 

Oakland preacher has telegraphed President Wilson 

that he approves of the latter's course in Mexico. That's about 
on a par with a little boy writing to Santa Claus. 

The newest trouble in Mexico has put many a Congress- 
man and Senator on the front page of the newspapers who 
otherwise would not have got beyond the Congressional Record. 

The plan to light Market street brilliantly will probably 

be given up because of the expense. The so-called cleaning of 
Market street costs far more than it is worth, because men in- 
stead of modern machinery are used. But men can vote. Hence 
they are kept .it work. And it costs money. So we haven't any 
money for lights. City government is a wonderful thing, isn't 
it? 



The average congressman who is howling for interven- 
tion would howl still more loudly in anguish of spirit if it were 
suggested that he lead a company of fighting men into Mexico. 

With one or two killings a week in San Francisco — in one 

case four deaths in a batch — the sob sisters are having a beau- 
tiful and hysterical time weeping over the troubles of criminals. 

One of the best preliminaries to preparedness would be 

to send a lot of patriots to Congress instead of a flock of poli- 
ticians who care more for their own fences than for their 
nation's good. 

Gunman who shot woman has surrendered on hearing 

that she will recover. He knew that if she died he might come 
before a severe judge and get as much as two or three years. 
As it is, he will probably merely be told that it isn't polite to 
shoot ladies. 

The police continue sporadic raids against Chinese gam- 
bling houses. "Why you all time laid me — why you no laid 
white man some times, give me lest?" is the Celestial query. 
You'll have to pay the policeman some blibe money, John. You 
sabbee — blibe money? 

We apologize for saying that murderers are not pun- 
ished here. Man who killed his friend was given the horrible 
sentence of ten years. That's fearful — but people must be 
taught that society has some rights, and that now and then it 
can be frightfully severe. 

While the fanners are buying automobiles, the State is 

having a conniption fit in trying to extend the credit of the ag- 
riculturists and add to their incomes. Blessed be the farmer — 
the rest of us must merely be contented with paying huge 
prices for what he produces. 

It is declared in defense of Lowell High School that or- 
ganized hazing has not existed there. The boy who had both 
legs broken when he was pushed over an embankment by a gang 
of bullies is unable to see what difference it makes whether 
the brutality >^, organized or disorganized. 

The police report on the Exposition shows that of nearly 

nineteen million visitors only eighty-three became sufficiently 
"lit up" to require police attention. With such figures as these, 
how is San Francisco to live up to the name that a lot of East- 
erners have given her of being an exceedingly immoral city? 

The police say they can't close the pool rooms because 

the police judges refuse to convict the offenders; the police 
judges say they cannot convict them because the police do not 
secure sufficient evidence. And anybody who knows anything 
knows that neither the police nor the police judges want to 
suppress the pool rooms. 



EDITORIAL COMMENT 



The present holdover resent- 
Whv Not Consolidate merit on the part of many San- 

i'he City's Street Car Lines? Franciscans against the new 

management of the United 
Railroads is difficult to understand in the broad light of marked 
changes for the better on the part of the present Lilienthal ad- 
ministration of the company. Apparently the shadow of the 
previous management still rises the choler and ill-will of most 
of the hard-shell roorback citizens to whom the very idea of the 
United Railroads has the same effect as a red rag on a raging 
bull. These citizens insist on seeing the solution of the 
problem of the city's street car lines only in the success of the 
present nucleus of the municipal railway system. Indeed, their 
hope has been more persistently and widely intensified through 
the success made by the municipal lines during the recent ex- 
position season. The 
present city administra- 
tion promoted and 
brought this system into 
practical service, the 
first of its kind in this 
country, and naturally 
Mayor Rolph and the 
board of supervisors 
seek to amplify their 
enterprise into a much 
greater success, and thus 
demonstrate to the world 
that municipal owner- 
ship of street railroads 
is a practical financial 
success. Great credit is 
due them for what they 
have accomplished. 

Under the present 
management of the 
United Railroads a spirit 
of conciliation and good- 
will towards the rival 
Municipal Railway has 
been carefully observed, 
but even strangers with- 
in our gates easily rec- 
ognize that special priv- 
ileges and special care 
hedges the municipally 
owned cars and tracks. 
Such acts are natural, 
and will increase with 

time, as the municipal lines are the proteges, the pet utility of 
the city fathers, and every loyal taxpayer expects the Mayor 
and the supervisors to press all precautions and diligence to 
make them a success as an important daily cash receiver on 
the investment made by the city. 

Naturally, this rivalry in street car competition between the 
two companies is leading to more and more friction, and any 
man with ordinary business acumen and experience will safely 
forecast something more serious than irritated feelings in the 
near future. Such being the situation, it is evident that some 
fair and reasonable adjustment of the problem should be made 
before serious entanglements occur. 

Several years a ;o, a somewhat parallel case occurred between 
two local public utilities, which was handled expeditiously and 
satisfactorily to the three parties concerned, the two competing 



The Art of Playing Both Ends Against the Middle. 



r>s 



telephone companies and the public. In this case the Pacific 
Telephone Company bought out the franchise and properties 
of the Home Telephone Company, and thus with one stroke 
cut off the extra charge of a second phone to subscribers and 
eliminated almost all of the regular monthly overhead charges 
of the Home Telephone Company, aside from furnishing a sim- 
pler and far more satisfactory service. A similar elimination of 
overhead charges and a far more satisfactory service in trans- 
fer and other public convenience in street car service would be 
accomplished were the city to buy the United Railroads. 

The time is ripe for such a deal. The Municipal system is a 
success and solidly on its feet; it is a compact organization, a 
piece of machinery well tried out in every detail. It is emi- 
nently fitted by experience in management and civil service to 
lake over and handle the additional business of the United Rail- 
roads. Some time ago 
there were rumors from 
an Eastern source that 
the United Railroads 
would listen to an offer 
of purchase. There is 
just as strong likelihood 
now that they would put 
a price on their property 
if approached, as did the 
Spring Valley Water 
Company. 

The value of the 
bonds issued by a city 
are limited to a certain 
percentage of the regu- 
lar gross valuation that 
is placed on assessed 
real estate and improve- 
ments, and the funds 
received are disbursed 
for schools, hospitals, 
street work and the like. 
In this restriction on the 
percentage of the gross 
on which bonds may be 
issued there is an excep- 
tion; it is in the case of 
bonds issued to purchase 
any income paying prop- 
erty such as street car 
lires. This exception is 
based on the reason that 
the receipts in car fares 
will furnish profits to redeem the bonds as they mature, and to 
pay the interest on the outstanding bonds issued to pay the 
railroad for its property. Accordingly in such a deal with the 
United Railroads the city would be in a position to issue the 
necessary bonds to make the purchase. 

In the hands of the Municipal Railway management, with 
much of the overhead expense eliminated by the consolidation 
of the two systems, jitney competition relegated to side streets 
and other costs duly pruned, the regular daily receipts and 
profits of the unified system should be the largest in local car 
line history, and grew in proportion with the expansion of the 
city, which can then develop new suburbs. This is a practical 
proposition of prime importance to the future of San Francisco, 
a proposition which ought to appeal strongly to the taxpayers 
as well as to the purpose and ideas of Mayor Rolph and the 




J~ - 



January 22, 1916 



and California Advertiser 



California's Bid 
For New Settlers. 



board of supervisors to develop both in extent and intensively 
the business and i evidence section of the whole peninsula. 

ysr 

The Tourist Association, which fur- 
nished such notable efficiency dur- 
ing the recent exposition, has inter- 
ested several prominent organiza- 
tions of local business and professional men in that problem 
vital to the hour: After the Exposition, what? The subject has 
been recognized as of such paramount importance to the resi- 
dents of Central and Northern California that the counties in 
these regions have enthusiastically joined in the movement, 
impelled by that old-time truism that "One for All and All for 
One" is the best and only successful way to attract business 
and permanent settlers to California. Team work between the 
city, with its special influence and organizations in communica- 
tion with all parts of the world, and the counties, now splendidly 
equipped with their paraphernalia, exhibits, experience and 
data accumulated at the recent exposition, is bound to get de- 
sirable results under the proper executive head. A united and 
systematic advertising campaign is suggested; it goes without 
saying that the leaders in this movement recognize the fact that 
such a campaign will prove abortive unless handled judiciously 
and systematically. Another point of prime importance is the 
proper handling of these settlers on their arrival here. There 
are numbers o£ "birds of prey" in the real estate game in this 
State, as the members of the Housing and Immigration Com- 
mission will admit, and care should be exercised that the im- 
migrants do not fall into their clutches. California has suffered 
numbers of times en a wholesale scale in this particular, for 
the settlers who were swindled naturally made known their 
wrongs and wrote back to their home people. Those complaints 
quickly put up the bars in that country against any further im- 
migration here. California is better equipped, better organ- 
ized than at any previous period in her development for at- 
tracting the best class of settlers, and efforts should be adopted 
to stamp out this rascality and deception of unconscionable 
farm land agents, who fatten on the ignorance and simplicity 
of immigrants. The increasing numbers of settlers who have 
been treated fairly and are successful will become incompar- 
ably the best source of advertising to attract more settlers, and 
at the same time build up a bulwark of confidence in the future 
of California. Efforts by local organizations along this line 
have been made many times in the history of the State, but 
never has there been a period when the movement was more 
opportune and promises of record success more certain. 

The above caption is the slogan in 
Go to Church. Los Angeles to all erring Christians. 

Indeed, that and selling lots is the 
war cry of that angelic city. Is it any wonder that the pastors 
of the different denominations, and the good Lord knows, and 
he only knows, how many there are in that thinly spread but 
enterprising town, are worried about non-attendance. The 
wicked automobile lures the churchman away to the woods and 
the fields — albeit some of the wood they see is in a road house 
and the fields the grass growing on beer barrels. But as the 
automobile is emptying church and club alike, and being now 
u poor man's joy and not a rich man's luxury, the clergy are 
putting forth their best endeavors to compel people to attend 
church — can it be called divine service? 

All old San Franciscans know that the News Letter is the 
ftaunchest advocate of the church and church people, but, un- 
fortunately, the News Letter, as belonging to an old and a 
well established enterprise, is inclined in certain respects to 
be reactionary. The News Letter believes and will continue to 
believe that the churchman, in order to win respect and sup- 



port, must be dignified — not only in demeanor but in language. 
Perhaps the day has passed when a clerical has to preach upon 
a Greek error in translating the written word because nowadays 
people do not learn "the "classics" as they did forty odd years 
•'■go. 

Still, the News Letter contends there is a limit, and it be- 
lieves when it quotes the following advertisements of church 
tervices which appeared in a Los Angeles paper of January 15 
that "the limit has about been reached." 

At the Church of the People a gentleman called Blight will 
speak on "Why we love England." Then a lady in another 
church will tell the Los Angelenos about "God's obligation to 
man." This church, by the way, is "the Church of the New 
Civilization." Here is a mental pabulum which should satisfy 
anybody : 

"7 :30 p. m. — Monthly Question Drawer on 'Cigar Store Gam- 
bling; Christian Science and Homicide; Ford's Peace Ship; 
Should the Moving Picture Censorship be Abolished? Can a 
Movie Actor be a Good Man? Second Marriages Anent Presi- 
dent Wilson; If the Kaiser Should Die; Leap Year and Women 
Proposing; etc' " 

It is, however, reserved for "a gent" of the name of Dr. J. 
Whitcomb Brougher, D. D., to preach the sermon of the day. 
Here is what this "clerical gent" offers: 

"11 a. m. — 'Love on Trial, or How to Tell the Genuine from 
the Counterfeit.' Anthems by Quartette and Great Choir. 
Alice Lohr, noted contralto, sings the 91st Psalm (McDermid.) 
"7:30 p. m. — 'Leap Year — Should Women Propose?' Great 
vested choir sings. Ray Hastings, famous organist, gives fine 
organ program. 

"Special— G. Harris White (Doc. White), famous baseball 
pitcher, sings two solos." 

To add to the interest, this D. D. has a baseball pitcher sing 
as a secondary attraction. 

Another gentleman will discourse on "The Snoring Christ- 
ian." A German pastor demands in his sermon "Show Your 
Colors," which is not being done to any appreciable extent by 
the Central Powers when blowing up defenseless ships, so the 
German evangelist is right, probably, in his sermon. "Mexico 
To-day" should be a timely topic, and the preacher is probably 
a rabid Republican and desires intervention. Another gentle- 
man asks: "Why Join the Church?" A parson with the war- 
like name of Maile, wants to know through his sermon "How 
shall we pray for the war?" The answer may be somewhat 
belligerently mixed if a few irascible Germans and a pugnacious 
Englishman attempt to reply. 

This is only a fraction of the interesting discourses one can 
hear on a Sunday in Los Angeles. It is really true that Los 
Angeles is the only city in the United States where people are 
turned away lrom the churches as well as from the theatres. 
And is there any cause for wonder, when one can be entertained 
with such remarkably kaleidoscopic discourses and popular 
baseball pitcher anthemists? 

3B- 

This country seems to be very nearly unanimous in the 

opinion that the present army establishment is inadequate, but 
there is a strong sentiment against any great increase in the 
regular forces and a feeling proportionately strong against en- 
forced military service. If this situation persists, following the 
arguments in Congress, the country will be obliged to rely upon 
volunteers for defense. The question of their reliability natu- 
rally confronts those interested in this important question. 
Militarists, of course, prefer the trained and reliable service 
soldier : the citizen, never having faced an armed invading foe 
of veterans, continues to believe that the volunteer will prove 
reliable enough to answer the purpose. 



San Francisco News Letter 



January 22, 1916 



TOWN CRIER 

Dr. Aked is really a rarely lovable, capable, enthusiastic 

and altruistic fellow in allowing some other chaps to pull his 
half-baked chestnuts out of the fire. He has pricked the staid 
members of the First Congregational Church of this city into 
semi-nervous prostration by resigning his pastorate and seizing 
a prominent part on the salary list of Henry Ford to further a 
perfervid activity that gives every indication of making more 
disturbance in Europe than the belligerents. Dr. Aked has ac- 
quired the solid reputation of being a wizard in raising an ex- 
traordinary funds to build new churches for his flocks and then 
resigning to accept a call in other quarters, there to repeat his 
usual feat. He has few peers in attracting and holding an au- 
dience. It is difficult to fill his place in the pulpit, and thus it 
is that the churches from which he resigns are usually left with 
a huge edifice on their hands, a dwindling congregation in pros- 
pect and nervous "movie" dreams. On the present Ford peace 
crusade, Dr. Aked, like other illuminati of the party, seems to 
have contracted or developed numerous eccentricities more or 
less fatal to the Burbank breed of peace propogandists. That 
picture of Dr. Aked elegantly playing leap frog on the deck of 
the Ford vessel will never be hung over the pulpit of the First 
Congregational Church of this city. 

With Bryan, Tammany and the rabid Republicans at 

his heels, this session, President Wilson has no sinecure in 
carrying through his policies in Congress, despite the fact that 
the Democratic party has a small majority. The several big 
questions regarding preparedness, neutrality, the tariff and the 
like have made holes in the lines of both parties, and dubious 
henchmen of each side seem to think that their proper place on 
certain questions is in the ranks of the other party. Bryan has 
ordered his trusty followers in Congress to hack viciously at 
every effort that attempts to subvert ideal Peace, to fight all 
efforts that may in any way support preparations that will prop 
war. Tammany has thrown down the gage to Wilson that he 
must appoint a Tammany nominee to the postmastership of 
New York, which will become vacant shortly. Wilson may 
sorely require these Tammany votes in certain pinches. The 
rabid Republicans are vigilantly on their job to slip the knife 
between Wilson's ribs at every opportunity, and thereby make 
political capital for the Republicans. It's a merry life, my mas- 
ters, to be President of these United States in the present great 
crisis of the world. 

Willie brewed a peck o' malt, and all the "drys" tip- 
toed to see what he would do with the accursed stuff, and Willie 
declared he would remove the accursed stuff from the earth. So 
he up an swallowed it at one gulp. Thereupon the "drys" reso- 
'.uted to make the Examiner their organ for proclaiming the 
"dry" propaganda. And Willie's "dry" now, while in Califor- 
nia; so is his paper; so is the crowd. There's an old saying 
that one can't sell his cake and get by with the dough without 
rome sordid, sentimental, outspoken cuss interfering with his 
business. Of course, that is not the reason that the angry liquor 
interests are attacking Willie and withdrawing their advertise- 
ments from his paper, cutting off subscription and literally 
playing hob with his peace preparedness for the forthcoming 
political campaign. He is on the safe side, of course, because 
the vineyard interests, hotel interests, club interests and other 
Mkely and lively interests in California take no interest in the 
outcome of the liquor question here this fall. There is only 
one way ior him to balance his business books on the right side, 
and that is to have the Los Angeles Examiner champion the 
cause of the "wets." 



The immense success of an exhibition ice skating floor 

installed by a local popular dining establishment shows signs 
that a large rink of this kind might shoulder the present popu- 
lar craze for dancing out of the limelight. From the crowds 
that daily pack this establishment to witness the almost magi- 
cal pirouetting and easy grace of the artistic expert imported 
skaters, it is easy to forecast that San Franciscans would 
quickly become inoculated with the ice skating craze. Indeed, 
the delight in this new indoor sport is already riding into lively 
popularity in the East, and big spectacles are being prepared 
for the indoor ice floors which several big hotels propose to in- 
stall in their ballrooms this season. Feet count for something 
big these days, without the feet being of an extraordinary size 
either. A great general once said that an army is no better 
than its feet. Very likely the Kaiser would make the same de- 
claration in these combative war days. Society bells and chi- 
ropodists continue to maintain that the "feet's the thing." At 
any rate, the present craze for the tango, rag, and the rest of 
the inspired musical Terpsichorean motions, call for cultivated 
and intelligent feet. In fact, this seems to be the age in the de- 
velopment of this country where the brains of the population 
lie in the feet. They are safest there, even if the brains are 
threatened with corns, a failing rather chronic among many of 
our most carefully bred taxpayers. 

According to the research of a profound doctor of medi- 
cine, no less than the Commissioner of Health of New York, 
the present epidemic of grip, which does not carry the brand of 
the real vicious, cantankerous grip, is a by-product of several 
noxious developers such as pneumonia. The social buds and 
those who incline to robust social delights in the giddy whirl, 
take too many alcoholic drinks, according to this learned spe- 
cialist. They get too little rest and sleep in the maddening 
social pace, and thus their restless systems become hotbeds, as 
it were, for the nocuous germ. Time was that a draught of the 
proper kind of liquor was supposed to knock out these unre- 
generate germs, but since those seven States of the union re- 
cently slid into the "dry" column, liquor seems to have lost its 
strength and hopes of salvation, and the sportive germs now 
use the old brands of liquors for bath purposes. According to 
the reasoning of this theory of the sapient physician, the grip 
germ will increase in hilarity with himself as the number of 
States fall into the "dry" column. What theories and conten- 
tions a half-baked doctor can develop in an agile and athletic 
germ of ordinary talents and education! Therein is a capital 
field for exploitation which the movies have not even scratched. 

Fools rush in where even kaiser's fear to venture, but 

cr.se-hardened newspapermen can always be relied upon to in- 
vade Mexico for reprisals on Mexican bandits who have am- 
bushed American citizens. There is more bilk patriotism 
shelled across the line into Mexico from this side than jingoism 
incubated in Congress. The United States has no more right 
to invade Mexico to punish the men who shot down the fifteen 
Americans than Italy had, some years ago, to come into this 
country with soldiers to punish the citizens here who killed 
several Italians caught in Black Hand practices. Carranza has 
been recognized by this country as head of the de facto govern- 
ment there, and this country will look to him and hold him ac- 
countable for the proper punishment of the assassins. Mexico 
is fairly well shot to pieces, but she still possesses some rights 
as an independent government. However, this is an election 
year, and the opposition to the present administration at Wash- 
ington is filling the streets with its calamity howlers and the 
reports of augurs and carefully suborned editors who declare 
that the very devil will be to pay unless we lose Wilson. He's 
responsible for keeping up the present rain storm. 



January 22, 1916 



and California Advertiser 



The Inside of the Ford Peace Trip 



Henry Ford's return to Dearborn has been accomplished af- 
ter the manner of the Ford who established his popularity in 
the first place as much by his innate modesty and diffidence as 
by the philanthropic spirit he has displayed in his extraordinary 
industrial successes. He shuns publicity to-day as eagerly as 
he has sought it for his various peculiar ideas in these latter 
months. Whether this is due to his recent illness and his ad- 
mitted need of a rest does not yet appear, but thus far it may 
be taken as a hopeful sign by many thousands of people who 
have long respected him for his good works, and who cannot 
understand the blunder of his peace expedition. He himself 
throws a little more light on the venture in an interview with 
the New York reporters on his arrival from Bergen. He says 
he wanted to help the women's international peace congress 
to be held at The Hague, and declares with special emphasis : 

"The idea (of the peace ship) is not mine at all. The fact is 
that I am merely using my money in a good cause to finance 
the congress." 

How, then, did this strange affair happen, in spite of the re- 
fusal of the President of the United States to compromise 
America's position by approving it, and in spite of the advice 
of some of Mr. Ford's best friends? 

Mme. Schwimmer, the Hungarian lady whose mysterious 
peace documents seem to have been such an asset to the Ford 
expedition, first appeared in Detroit several months ago, and 
was well received by some Detroit women who seem to have 
lost interest in her later. Her peringrinations called her to other 
fields where peace work was more promising. 

Subsequently arrived Miss Angela Morgan of New York, au- 
thor of "The Battle Cry of Mothers," a poem which she reads 
with great effect at receptions and teas, and frequently with an 
honorarium. Miss Morgan's mother was acquainted with one 
of Detroit's most prominent and kindly women, and Miss Mor- 
gan was given much encouragement. She was not, however, 
receiving the honorarium as frequently as she might have, and 
this was of special interest because she was sojourning at a 
hotel where she had to pay for what she got. Miss Morgan 
was later joined at the same hotel by a Miss Rebecca Shelley, 
a Michigan peace worker. Together they secured an interview 
with Dean Marquis, an intimate friend of Mr. Ford, in the hope 
that he would induce Mr. Ford to help them spread the propa- 
ganda of peace, and bring about a conference of neutrals. Dean 
Marquis discouraged the proposition on the ground that it would 
embarrass the government. Miss Morgan soon returned to 
New York, but Miss Shelley remained in spite of the high cost 
of living, and sent word to Mme. Schwimmer that there ought 
to be something doing in Detroit. 

In Detroit Mme. Schwimmer met Mrs. F. H. Holt, who in turn 
presented her to Mrs. Ford, who interested Mr. Ford. Through 
the good offices of a Detroit editor, President Wilson was in- 
duced to grant Mme. Schwimmer an interview at which Mrs. 
Snowden, an English peace worker, was present. The president 
declined to endorse a conference of neutrals to end the war. 
Then came the peace ship and all the cartoons. The ship, ac- 
cording to Jane Addams, was Mmes Schwimmer's idea of press- 
agenting world peace, and was not sponsored by the women's 
peace party. And all that Mme. Schwimmer has by way of 
documents to prove that the warring nations are willing to stop 
fighting is a series of statements from people who interviewed 
European diplomats, and these statements are the veriest rot 
as in any intimating that peace at this time is a possibility. 

Mr. Ford avers that his expedition was not a failure since it 
"started the people talking." "When you do that," he says, 
"you start them thinking, and when people start thinking they 
think right, and something good comes of it." 

Lord Northcliffe, who own? the London Times, the London 
Daily News and a score of other influential publications, fully 
corroborates the argument that peace is impossible at this time 
when he says of Mr. Ford : 

"We regard anybody who wants to make peace now, before 
the allies are prepared, as a pro-German." 

And Mr. Brandes endorses the argument that the Ford 
method was defeating its very purpose when he thus refers to 
Mr. Ford's sudden departure from Europe: 

"The results would have been the same (if he had stayed). 



The situation would not have been affected in any event save to 
hinder the peace idea, for now people will smile whenever 
peace is mentioned." 

Despatches from Copenhagen tell how Gaston Plaintiff, who 
is now managing the peace party, refused the request of several 
lady members to buy gowns for them to wear at the Hague 
meetings. He also refused to agree that Mr. Ford would pay 
the return passages of delegates who fail to sail with the main 
party January 12th. 

"A marked change has come over my whole viewpoint since 
I went away," he said. "Before going to Europe I held the view 
that the bankers, militarists and munition manufacturers were 
responsible. I come back with the firm belief that the people 
most to blame are the ones who are getting slaughtered. They 
have neglected to select the proper heads for their governments 
— the men who would prevent such chaotic conditions. In the 
great majority of cases the people select their rulers and they 
are afraid of them. They don't write enough letters to them 
and let them know their views." 

Asked if he thought a republic was not a more advisable form 
of government than a monarchy, the pacificist replied : 

"Yes, I think that is so. But France is a republic, and it does 
not elect the men who would prevent the nation preparing for 
war. And you see where France is now. The trouble is that 
citizens don't take enough interest in the government. But so 
far as neglecting government is concerned, I am one of the 
worst offenders. I have been a voter for thirty-one years, and 
during that time I have voted but six times. Then it was be- 
cause Mrs. Foid drove me to do it. 

"Formerly my idea was that in this country also the men 
behind the campaign for preparedness were the militarists and 
munition manufacturers. But I find the people who don't elect 
the right men are the ones to blame ; they should express their 
own minds." 

Mr. Ford was ^sked if he had obtained expressions of 
rympathy with his peace movement from officials in the coun- 
tries visited, and whether he had had successful relations with 
them. He replied that he had "seen others just as good." 

Dean Marquis is quoted as saying: 

"Mr. Ford dared do a fool thing because he felt he was right. 
Henry Ford was drawn into the peace proposition because he 
has the heart of a child. The thought of people suffering was 
a reality to him. It was not his plan. It was that of the Wo- 
men's International Peace Society. Miss Jane Addams and 
others went to him. He merely acted as the financier." 

Before the Oscar II sailed for Europe, the following rather 
remarkable discussion of peace terms took place at the Ford 
headquarters, according to the daily papers : 

"Although Mr. Ford was plied with numerous questions, such 
answers as he would have made were forestalled by two at- 
taches of his publicity bureau, who took it upon themselves to 
jnswer the questions addressed to their employer. 

"He was asked, for example, to suppose that his mission 
would be successful. 'With Germany occupying Belgium,' the 
question ran, 'would you be willing for the war to cease now 
and leave Germany in possession?' 'Germany don't want Bel- 
gium, ' Mr. Delavigne of the press bureau promptly interposed. 
How do you know?' The press agent puzzled over that for a 
moment, and then found the solution. 'Oh, well,' he said, 'let 
ier keep a chunk of it.' " 

Mr. Ford says he is "only the custodian" of his money, that 
i.e can't use any more of it than he is using now, and that he 
wants to devote the rest to the benefit of others. A high ambi- 
tion, surely, and full of promise for humanity. May he find 
wisdom to fulfill it! 

Henry Ford, the man. as he is known in Detroit, his home 
i-ity, is sketched as follows by the editor of the Detroit Satur- 
day Night: 

"It is, we believe, a fair estimate of the man to say that he is 
a mechanical genius of a sweet and lovable disposition with al- 
most boundless ignorance on almost every subject of human 
knowledge outside of his mechanical specialties. He never 
had the advantage of an adequate education at school or col- 
nd he has succeeded in reaching middle life with fat less 
of the fruits of self -education than many men of the same age 
with less opportunities. On education, in fact, he is half ag- 
nostic. He does not believe in college education at all "except 



(Continued to Page 17) 






San Francisco News Letter 



January 22, 1916 




The most interesting news of the week is the announcement 
that Mrs. Templeton Crocker will be queen of the Mardi Gras 
ball this year, with Stanford Gwin as the royal consort of La 
Belle Helene. 

Ever since Helene Irwin made her debut, the committee in 
charge of the Mardi Gras ball has been trying to prevail upon 
her to be queen of the annual pageant which colors each season 
with its magnificence. 

Miss Irwin was willing, but parental displeasure stood in the 
way. Her father had a stern notion that undesirable romance 
and extreme youthfulness were apt enough to come into head- 
long collision without any undue encouragement, and he con- 
sidered that i kingly consort chosen for pulchritude and royal 
bearing had romantic possibilities that might not show fast 
colors in the matrimonial wash! The committee offered to 
choose a married man for the part: to let Mr. Irwin choose the 
king himself ; to select a chap in love with some other girl, but 
all these concessions failed to make a dent in Papa Irwin's no- 
tion that it was "dangerous business." 

After her marriage there was a trip abroad, and a period of 
mourning, and one thing and another to interfere. Templeton 
Crocker had no objection to his wife's ascending the throne 
without him, and so this year there is nothing to prevent the 
royal aura from hovering on the beautiful brow of Mrs. 
Crocker. 

The color of the aura has not yet been determined. Mrs. 
Crocker's resemblance to Madame Racamier has been com- 
mented upon by artists all over the world, and here in San 
Francisco she has posed as Recamier herself, after the famous 
picture of the reclining lady, at a portrait show for the benefit 
of the Crocker Armitage. Which would naturally suggest a 
French court for this queen. But last year the lovely Anna 
Peters was Marie Antoinette for a night, and those in charge 
like to create an entirely different background each year. 
Moreover, Mrs. Crocker herself has a passion for the Oriental, 
and undoubtedly some period that is a flame of color will pre- 
vail. A number of the plates of the great Russian designer, 
Leon Bakst, have been obtained with the idea that this season 
the gorgeous designs made by this artist for the Imperial Rus- 
sian ballet might furnish the motif of this pageant. 

Last year the committee in charge played the game of 
"Now you see him, now you don't," with the king, until the very 
last moment. Alfred Whittell lightly tossed off an acceptance 
of the throne, and then along came Father Whittell, and said 
that a young man trying to learn his adopted parent's business 
had no time for such royal nonsense, so what could the young 
man do but kick over a pasteboard throne for good, solid real 
estate ? 

Walter Hush captured the appraising eye of the committee, 
but Walter himself did not put out an eager hand for the scepter. 
In fact he put both hands behind him and refused to clutch the 
insignia of royalty — couldn't stand the joshing of his friends, 
and there were family reasons and so forth and so on, which 
necessitated the committee as a solid phalanx trampling down 
his excuses, and reducing him to royal pulp! 

This year they were fortunate enough to have Stanford 
Gwin available. Gwin's training for the concert stage in P t .ris 
has included a course in stage deportment, and this sort of 
thing is right in his line. The royal party thus nobly led by a 
king and queen to the manner trained, will be supplemented'by 
courtiers and ladies-in-waiting chosen by Queen Helene and 
King Stanford. There is much speculation about the girls 
Queen Helene will honor, and a will o' the wisp rumor that she 
has shown no disposition to accept coercion on the part of some 
members of the committee who are pulling wires for favorites 
of their own. 

© © © 

The stork is hovering over the home of the Harry Scotts 
much to the delight of those concerned and the concerned-in- 
laws. Henry T. Scott is very anxious for a grandson, and al- 
though he is devoted to Mrs. Walter Martin's little girls he 



would be very pleased to see the male line of the family con- 
tinued. 

S © ■'• 
Walter Martin has recovered from chicken pox, which was 
epidemic down the peninsula way, and he and Mrs. Martin are 
now on their way soulh to join the Jackling party at Coronado, 
lrom which joint they will enjoy a leisurely cruise through 
Southern waters, carefully avoiding landing at Mexican ports 
where Villa's followers shows a penchant to put to death Ameri- 
cans, and thus show President Wilson what they think of Car- 
ranza! 

-:• e s 

Mrs. Eugene Murphy has not been so fortunate as some of 
those who got on speaking terms with the germ of chicken pox. 
Her convalescence has been slower than most, and while she is 
no longer under quarantine, she is not yet buoyantly well. Al- 
though it is generally listed as a childish disease, the children 
did not succumb in as great numbers as the grown-ups to this 
last invasion. Which Walter Martin pathologically explains 
as further proof that "most of us are in second childhood any- 
way." 

© S- 9 

Mrs. A. B. Spreckels's tombola drawing will come off March 
11th, 12th and 13th. She hesitated to announce the exact dates, 
as every day unique and beautiful things are added to the col- 
lection, and the list of prizes is the most remarkable ever 
brought to gether in San Francisco. That one woman has been 
able to accomplish this proves what a person of talent and in- 
spiration can accomplish when she sets herself whole-heartedly 
to the task. 

v 3 * 

On Tuesday night, wedding bells rang out their silvery peal in 
the Fairmont Hotel, where Miss Katherine MacAdam and Lieu- 
tenant Martin J. Peterson were married at one of the prettiest of 
the long list of weddings which have wafted the perfume of or- 
ange blossoms over the season. 



Learn French for $5 

Grant Gordon and Justice B. Detwiler, organizers and 
managers of the Spanish course for business people, in- 
vite you to become a member of their classes in " Con- 
versational and Pictorial" French, under the direction of 
the noted Professor 

Baron Albert Du Vivier 

Beginning Monday, January 17, 1916, at Kohler & 
Chase Hall, 26 O'Farrell Street, San Francisco. 

© © © 

Gordon- 1 ietw llei Convi Picto Coursi 

French i* given in thh ■ 
Classes meet each 

course has been given. 

Clasi es i ach ar le hi P solid 

and positlvi i eiaxa tlon. 

maj mi :.i I i ■ i . ,. .. 

p. m., during* the sai ou may lnteri 

to suit 

. ■ ;irv. 
■ 

The "i • ' -■ i, h is 

based ui m I afore the results 

are N< ' t 

Five dollars Is the cosl 

For Particulars 

PHONE KEARNY 5454 

or Address 

GRANT GORDON, Secretary 

SUITE B, KOHLER & CHASE BUILDING 
San Francisco 



January 22, 1916 



and California Advertiser 



The bride wore one of the loveliest wedding gowns that has 
been turned out in these seasons of quaint touches, such as 
short skirts and long trains. While her gown showed the usual 
departures from the conventional wedding gowns of the yester- 
years, it lost, somehow, none of the dignity of a wedding gown 
by so doing — truly a triumph of sartorial art. 

And the bridesmaids and the matron of honor's frocks looked 
as though they had been spun by the fairies who commute from 
one end of the rainbow to the other. Gowns of pinks and blues 
and lavenders and yellows, all gossamered over with silver; 
bouquets of primroses and hyacinths, baby roses and forget-me- 
nots bobbing on silver staffs for the bridesmaids and for the 
matrons of honor, set primly in a lace frame. Lieutenant Peter- 
son represented the army, navy and civilian society in his 
ushers, and all these walks of life were likewise included in the 
guest list. The wedding party included, besides the bride and 
groom, Mesdames Thomas Minturn, Jr., Charles C. Soule, the 
Misses Dorothy Kinkaid and Marguerite Kinston, Mr. Austin 
Tubbs, and Lieutenant Soule, Thomas Jones and John F. Mc- 
Clain. 



Mrs. W. L. Oliver will be hostess at a reception and dance 
at the Hotel Oakland on Thursday night, February 4th. For 
those who will not participate in the dancing, card tables will be 
arranged in the Rose reception room. Very attractive table 
decorations will be arranged, and the supper will be served in 
the dining room adjoining the ball room. About 500 guests are 
expected. 

© © © 

The annual meeting of the San Francisco Fruit and Flower 
Mission was held on January 12th. Reports were read showing 
that the work of the mission had materially increased the past 
year. Keenest appreciation was expressed by the members at 
the meeting for the generous assistance given them by the con- 
tributing friends, through whose co-operation they are enabled 
to carry on the work and care of the needy sick. The following 
directors and officers were elected: Officers — Miss Elsie Hess, 
president; Miss Helen E. Gibbs, vice-president; Mrs. F. Man- 
debaum, second vice-president; Mrs. L. Strausburger, treas- 
urer; Mrs. J. J. Eppinger, corresponding secretary; Miss Miriam 
K. Wallis, recording secretary. Directors — Miss Virginia Gibbs, 
Miss Belle Armer, Miss S. E. Johnson, Miss Sarita Henderson, 
Miss Hannah L. Leszyinsky. 

8 9 8 

An unusually attractive Fashion Show will be held in the 
court of the Palace Hotel, Saturday, March 4th, next, for the 
benefit of the Doctor's Daughters, the San Francisco Maternity, 
Home of the Incurables and other deserving institutions that 
have done so much to relieve local distress. The afternoon per- 
formance in the court will be followed by a tea dansant, and 
the evening performance by a supper dance in the ball room of 
the Palace. The entire entertainment is to be for home charities 
exclusively. The patronesses are Miss Suzena McEwen, and 
Mesdames Joseph King, John Metcalf , Carter Pomeroy, William 
Sherwood, George Somers, Charles Slack, Ernest McCormick, 
John Polhemus and Leon Poos. 
C I 

The Saturday night dance here at Hotel Del Monte was 
of particular interest on account of the numerous dinner parties 
given before it. Mrs. R. L. Richards had as her guests, Lieu- 
tenant and Mrs. Roscoe, and Lieutenant Cobbe. Mr. and Mrs. J. 
A. Lindsay and Mr. and Mrs. James Dunamier had several of 
their Victoria friends. Mrs. Cooper had as her guests Mr. and 
Mrs. Carl Stanley, Miss GiUen of New York, Captain Reynolds, 
Mr. J. S. Orcutt of Boston, Miss Spence. Mr. John Cooper, Mr. 
and Mrs. A. E. Boyce. There were several other parties of 
interest, including Mr. and Mrs. R. H. McKaig. Miss McKaig. 
Mr. McKaig. Jr.. and several officers from the Pi As the 

rill is not quite completed, several machine loads of 
young people drove to the lodge for refreshments after the 
dance. As the moon was very bright, the drive through the 
forest and along the sei was wonderfully beautiful. 

Mr. and Mrs. R. Spl 'and Mrs. C. A. Spreckels. Mr. 

and Mrs. Sp " south to Palm Beach 

for a few \\ re they are to join some Chicago friends. 

In March they all will return to Del Monte. 



The recent remarkable success of Grant Gordon and Justice 
B. Detwiler in organizing and managing their recent course of 
Spanish lessons for business people has induced them to widen 
their field in a new and attractive direction. They are now 
sending out invitations to assemble members for their new 
classes in "conversational and pictorial" French under the 
direction of the noted Professor Baron Alfred du Vivier, to be- 
gin next Monday, January 24th, at Kohler & Chase Hall, 26 
O'Farrell street. The class will meet Mondays and Thursdays 
till the whole course of thirty lessons has been given. Students 
may select any one of the five lessons given on each of those 
days as will make it most convenient for themselves. The 
hours are 10:30 a. m., 12:15 p. m., 3:00 p. m., 6:15 p. m., or 
8 :15 p. m. Students may shift the hours to suit their time pro- 
gram on those days. These classes are unique in many par- 
ticulars; previous knowledge of French is unnecessary, and 
the system of teaching is so simple and flexible that French 
conversation is positively guaranteed, as was done fully and 
satisfactorily in the recent Spanish course which proved so 
popular. The charge for the course is $5. Among the number 
who have already joined the class are Mrs. Remond Payne, Mrs. 
George Forderer, Mrs. Charles Holbrook, Jr., Mrs. Ettore Ave- 
nali, Mrs. Herbert Fleishhacker, Mrs. Meyer Ehrman, Mrs. 
James H. Follis, Mrs. George F. Grant, Miss Sarah Collier, 
Miss Margaret Abercombie, Mrs. H. P. Umbsen, Mrs. Jas. 
A. Black. Miss Cooper, Miss Harriet Jolliffe, Miss Slack. Mrs. 
Franklin Schwabacher. Among the patronesses are Mrs. John 
Drum, Mrs. Wickham Havens, Mrs. Walter S. Martin, Mrs. 
John Merrill, Mrs. A. W. Scott, Mrs. Andrew Welch, Mrs. Wal- 
lace Wheaton Briggs, Mrs. T. C. Coogan, Mrs. Daniel Easter- 
brook, Mrs. F. G. Sanborn Mrs. G. W. Percy, Mrs. I. Lowen- 
berg and Mrs. Sewell Dolliver. 



THE PASSING OF MRS. LOVELL WHITE. 

Mrs. Lovell White, one of the most prominent women here 
in social, club and civil life, and widely known in the East for 
her activities, passed away this week after an illness of some 
three months, due to cerebral hemorrhage. Her son, Ralston 
White, and her sister, Mrs. Margaret Whitcomb, were with her 
to the last. Mrs. White's seventy years were distinguished at 
many points. She was the daughter of Jonathan Lyon, one of 
Des Moines wealthy and prominent residents, and after her 
graduation at Oberlin College she seemed to slip naturally into 
the inception of that career which distinguished her through- 
out life. Her first work of this character was in leading the 
contest in Iowa to get Des Moines, her home town, selected 
the capital of the State. While a belle in society there she met 
Lovell White. After their marriage the couple came to Cali- 
fornia, and White became associated with William Ralston in 
many enterprises, the last being banking, in which he remained 
during his later life. From the time of her arrival here, Mrs. 
White entered with her active spirits into plans for developing 
the social and artistic betterment of San Francisco. She founded 
the California Club in December, 1907, and was its president 
for many terms. I! was her energy and persuasive powers 
which induced the Government at Washington to set aside the 
Calaveras Grove as a national park. For years she was an in- 
defatigable member of the Playground Commission and chair- 
man of the Outdoor Art League in efforts to beautify the city. 
Her last important cosition. bestowed for her exceptional quali- 
fications, was vice-president of the Woman's Board of the Ex- 
position. Her charities and the untiring efforts she bestov 
striving to ease the lives of laundresses and the surrour 
of women in other occupations are numberless. Her pa? 
a distinct loss to the community, and will be sincerely felt by 
thousands of people who have been the recipients of her kindly 
attentions. 



Not 
Gny 

Maka 

as look 

0M*f 

than we 

■re. 

Old lie 

• nj Dull 



Don* Tell 
Your age 



t« S»Te»ST ItBkfflMI 






After the 

go home 
and 

Murine 

wHl re-t. 
r ■- f r <?■ * h 
and 

clean**. 
Ha-re it 
handy. 
• r»-, a***. 



San Francisco News Letter 



January 22, 1916 




PL/EASUR1/S "WAND 

"Obey no wand but Pleasure's." — Tom Moore. 





Ralph Dunbar's Singing Bel! Ringers, next week at the Orpheum 



The Third Pair of Symphony Concerts. 

In listening to the three sets of concerts under Conductor 
Hertz, there has been an all absorbing interest born, not only 
of the keenest enjoyment, but also intermingled wonder. The 
perfectness of results in so short a time testifies both to the in- 
defatigable effort of orchestra and leader alike. At the same 
time it must convince the musical public that our orchestra's 
work under the old regime has put it into readiness for the 
hand which now holds the baton. The third program, although 
not furnishing the variety of the other two, was quite as charm- 
ing, embracing the works of the classic and modern German. 
We were led from Mozart's lovely Symphony in G Minor, which 
finds the composer in his tenderest mood perhaps, through that 
noble "Concerto" in D Major for violin and orchestra by Bee- 
thoven, to the final passionate tone poem of Richard Strauss, 
"Don Jaun." 

The Concerto brought to our attention a new artist in Mr. 
Louis Persinger. While the exquisite tone of his violin held 
sway, there were moments when one forgot to breathe. In writ- 
ing these words, am I not paying the highest tribute to that 
worthy, modest young musician that can be given, for what is 
music at any time save what it means to the soul of the listener? 
His technique is masterful — we expected so much — however the 
tender grace of his intelligent interpretation could not be en- 
tirely anticipated, albeit we felt something of this from his 
tone, when the "Narrator" spoke, during the playing of Schehe- 
razade in the concert of the week previous. 

Perhaps I am a bit of a crank, but might I say, as much exu- 
berance of spirit as we feel because of our recent great acquisi- 
tion in the coming to San Francisco of Alfred Hertz, why must 
we interrupt the "Movements," and necessarily the trend of 
thought, tender at times, at others almost ecstatic, of a sym- 
phony by too prolonged applause? Would it not be more to 
his liking should we curb our outburst until the conclusion of the 
number. 

On the 28th and 30th inst. come the fourth "pair," which, no 



doubt, will be a revelation, for our leader is reputed to be one 
of the greatest exponents of the world's acknowledged master 
of opera. Richard Wagner. 

Betty. 
* * * 

Captivating Bill at the Orpheum 

The Orpheum circuit, sooner or later, "gets" them all. There 
is no star too great to fit into the Orpheum chain of theatres. 
The latest is Evelyn Nesbit — at one time probably the most 
talked of woman in this country. Miss Nesbit has previously 
been appearing at the head of her own organization — but she, 
as well as the others, cannot withstand the lure of vaudeville — 
and here she is. With her partner, Jack Clifford, she appears 
in songs and dances. Her singing voice is surprisingly good, 




FOR QUALITY, THE BEST 

In Bulk and Cases 

Charles Meinecke & Co. 



Acme Coast 



314 SACRAMENTO ST., 8. F 



January 22, 1916 



and California Advertiser 




Elmer Grar.din and Adele Rolland in the comedy, "It Pays to 

Advertise," at the Columbia Theatre, commencing Monday, 

January 24th. 



and with proper training should develop immensely. Her 
dancing is of the Fox Trot variety, simply another version o£ 
it. Miss Nesbit wears gorgeous gowns, and really works con- 
scientiously. She is good to look at, and altogether furnishes 
a most meritorious act. Her vaudeville success is assured. The 
program is real creamy vaudeville from beginning to end. The 
Yardys, a man and woman athlete, start the ball rolling. They 
do several sensational stunts. Comes now Mae Francis, a pe- 
tite Miss, with the valuable asset of decided fine appearance 
and charming personality. She sings several clever songs, and 
effects changes of costume throughout. An unusual number is 
the act of Eva Gauthier and Nila Devi. The former is a singer, 
with a voice of true quality and power, and the latter a dancer 
of quaint dances. Assisting them is a small ballet of four, em- 
bellishing an act beautiful in costumes and scenery. 

Burley and Burley, two English comedians, show us how it is 
done on the other side of the big pond. Eva Taylor, known for 
several years as a stock company leading woman, returns with 
her act, "Suspicious of Hubby," which I am under the impres- 
sion she has done here before. Be that as it may, the act looms 
up better and funnier than ever. For pure, unadulterated fun, 
there are few humorous acts to excel it. Hamilton and Barnes 
are here again with a new budget of funny stories and sayings. 
This talented couple have an original way, and they could hold 
their audience indefinitely. Harry Mayo and Harry Tally, 
formerly of the Empire City Quartette, now have an act of their 
own. They sing and relate some funny stories, and then allow 
the audience to hear their voices as produced on the phono- 
graph. They scored an instant hit, and proved one of the big 
successes as well as the surprise of the bill. James Dutton and 
company present the most beautiful equestrian act I have ever 
seen. It is wonderful what these people do with a big circus 




Louis Pcrsingcr. the distinguished violinist who will he om .nsts at the Tuesday Morning Musicale at the St. Francis 



10 



San Francisco News Letter 



January 22, 1916 



act on the stage of a theatre. Don't miss this week's bill. It 
is certainly a hummer. 

Paul Gerson. 
* * * 

Big Star Acts at Pantages. 

Pantages has another slashing good bill this week, a bill 
that keeps the big audiences on edge from the rise of the cur- 
tain to the close. The special hair-raisers are the Four Casters, 
wizards of the flying trapeze, who turn series of almost impos- 
sible somersaults in the air while you hold your breath in con- 
sternation, wondering what will save them. In these daring 
aerial flight they are the epitome cf ease, grace and clean-cut 
finish. Their act is easily the greatest of its kind on the stage. 
Knox Wilson, the musical comedy favorite, needs no introduc- 
tion. He was the gem funmaker in "The Burgomaster," "Land 
O' Nod," Anna Held's "Flirting Princess," and other Broadway 
riotous merry making successes. It is needless to say that he 
is maintaining his reputation of the Pantages circuit. Where 
that management captures all these high priced and exclusive 
acts fo:: their patrons is one of the mysteries of the vaudeville 
business. Hannah Leach and Holland Jack, who have won an 
international reputation in the society dancing world, gave a 
whirlwind exhibition of their most famous dances, and literally 
"carried the audience off its feet." They are originators as 
well as adepts in their art, and dance with a grace, abandon, 
vim and lithe rippling movement that titilates the nerves in the 
feet of the audience. The Four Vagabonds, as a harmony quar- 
tette, are warbling spell binders, and the audience could not 
get enough of their singing. Jarvis and Harrison are an origi- 
nal couple in "flirtology," and carry off their act with a clean- 
cut finish that bespeaks their adroitness, cleverness and success. 
Everett and White are the usual comedy acrobats with several 
new kinks to their credit. The playlet, "A Girl of the West," 
has a picturesque setting, and is capably handled by the Al. 
Luttringer Company. The reel continues another thrilling epi- 
sode in that absorbing mystery story, "The Red Circle." 

ADVANCE ANNOUNCEMENTS 

Orpheum. — Evelyn Nesbit and Jack Clifford are scoring a 
great hit at the Orpheum with their songs and dances. Miss 
Nesbit's costumes are very beautiful and costly. Next week 
will be the last of their engagement, when they will introduce 
new songs and dances. A great new bill is announced to begin 
Sunday matinee. Ralph Dunbar's Singing Bell Ringers, five 
men, all of whom are fine instrumental and vocal musicians, 
will render melodies and songs of yesterday and to-day. The 
bells used by them range from one to thirty pounds, and are 
the largest of their kind in existence. With the Bell Ringers is 
associated Lloyd Garrett, the famous boy soprano. Charles 
(Chic) Sale, the successful boyish interpreter of bucolic types, 
will be a special feature. His offering is of a protean nature, 
and he depicts a country school entertainment, including the 
school-ma'am, a little girl speaking her piece, a sort of Topsy 
giggling a song, a saccharine rural professor and a "constabule" 
who is a member of the school board. The Harmony Trio con- 
sists of Billy Golet, Dave Harris and Charles Morey, who are 
experts on the mandolin, banjo, guitar, violin and Hawaiian 
ukulele, and the possessors of excellent voices. Dressed as 
Roman Gladiators, the two Tuscano Brothers give a picturesque 
and hazardous performance of battle-axe juggling, in which 
they are unrivaled. Dancing ranging from classic to modern is 
gracefully and cleverly exemplified by the Ziegler Sisters and 
Johnny Singer. Eva Taylor and her company, in their laugh- 
able success, "Suspicious of Hubby," and Mayo and Tally in 
new songs, are included in the attractions. The fourth of the 
series of the Uncle Sam at Work Motion Pictures, entitled 
"Uncle Sam's Proteges at Work and at Play," will conclude a 
thoroughly delightful program. 

* * * 

Fourth Pair of Symphony Concerts. — The fourth pair of 
concerts of the San Francisco Symphony Orchestra, Alfred 
Hertz, conductor, which will be given at the Court Theatre on 
Friday afternoon, January 28th, at 3 o'clock, and Sunday after- 
noon, January 30th, at 2 :30 o'clock, will be devoted entirely to 
selections from works of Richard Wagner, whom Richard 
Strauss declares the "greatest orchestral virtuoso who ever 
breathed." Wagner, who at no time in his life was able to play 
his own scores at the piano, never acquired the mastery of any 



instrument of music, and whose singing was atrocious, com- 
posed all his famous operas, and before his death became the 
most sensational, revolutionary, best advertised and greatest 
inusician of the 19th century. 

San Francisco is fortunate in having in Alfred Hertz, the 
man whom Henry T. Finck, in his great work, "Wagner and 
His Works," declared "has no superior in Wagnerian conduct- 
ing." Mr. Hertz has arranged a program fairly filled to the 
bim and overflowing with the most interesting works of the 
great master. 

Program — Prelude, "Parsifal." "Tristan and Isolde," Pre- 
lude and Isolde's Death. Tristan's Vision (arrangement by A. 
Seidl. Overture, "Flying Dutchman." Siegfried Idyll. Pre- 
lude to the "Mastersingers of Nurnberg." 

It will be remembered that the first performance of the opera 
"Parsifal," outside of Bayreuth, was given at the Metropolitan 
Opera House under the musical direction of Mr. Hertz. The 
"Vision of Tristan," from "Tristan and Isolde," will be given 
for the first time here, and great opportunity will be given Louis 
Persinger, the concertmaster, and Horace Britt, principal of the 
'cellos, who play the music of the opera alloted to the charac- 
ters of Tristan and Kurneval. The wonderful prelude to "Tris- 
tan and Isolde" and Isolde's final scene, which Liszt named the 
'Love Death," will precede Tristan's Vision. 

* * * 

Second of the St. Francis Monday Concerts. — The second 
concert of the series of Monday Morning Musicales at the St. 
Francis Hotel will be distinguished next Monday by the ap- 
pearance of Katherine Heyman, pianiste; Eugenia Argiewicz- 
Bem, violinist. Miss Heyman is a California girl, having been 
born in Sacramento; she went abroad seventeen years ago, and 
while she has appeared in all the great musical centers of Eu- 
rope, this is the first time she has returned from abroad. Miss 
Heyman has played with the Boston Symphony, New York 
Symphony, Berlin Philharmonic, London Philharmonic, and 
while with the Panama-Pacific Exposition orchestra she was 
selected by Saint-Saens to play his concertos under his direc- 
tion. This is Miss Heyman's first appearance as a soloist in 
San Francisco. 

Miss Eugenia Argiewicz-Bem has had a very brilliant career 
in Europe ever since, at the age of 7 she made her debut in 
Petrograd. This talented young Polish artist has played with 
the leading symphony orchestras both in this country and in 
Europe. She toured the old world with Teresa Careno. 

* * * 

Star Farce at the Columbia. — "It Pays to Advertise" will be 
the attraction at the Columbia Theatre for two weeks, starting 
Monday night, January 24th, with matinees Wednesdays and 
Saturdays. The play is about advertising, purely and simply. 
It teaches that advertising partakes of both science and art. 
This farce delights in the highest degree, and at the same time 
teaches the layman more of the inside of the advertiser's art 
than he ever knew existed. The story deals with a rich soap- 
maker's son; the father wants his boy fo be a business success; 
the boy doesn't want business, but the father by a deft plot 
launches him; he advertises without having the right goods, 
falls into by-ways of peril, and — but hew he retrieves proves 
the right sort of advertising, because the boy is right. The 
farce runs along caimly, and you think you have the secret of 
the theme, when biff! in the middle of a healthy laugh you find 
you were all wrong, and you laugh again. The play comes here 




MELLOW AS MOONLIGHT 

CASCADE 

For your HI-BALL today 

The finest, purest and mellowest whisky that 
brains and money can produce, cost to you no 
more than inferior grades; so why not ask for 
and insist on getting CASCADE. 
Instead of saying whisky, just say CASCADE, 
you will enjoy it and feel much better. 

Special enjoyable drink recipes (or (he asking by writing 
J. H. Norton, care San Francisco News Letter 



January 22, 1916 



and California Advertiser 



11 



presented by the George M. Cohan Theatre Company intact, 
direct from a fifty-two weeks' run at the home theatre. 

* * * 

More Big Headliners at Pantages. — Maurice Samuels and 
his players, who achieved one of the biggest successes that the 
Pantages circuit played two years ago, will return to the popu- 
lar Market street vaudeville theatre with their touching playlet 
of emigrant life, entitled "A Day at Ellis Island." Samuels' 
impersonation of the Italian who has been in America two years 
and hoodwinks the emigration officials to allow his pretty Sicil- 
ian bride to land without the proper papers, is conceded to be 
one of the best bits of character acting in vaudeville. Little 
Tony Rizzo, the brilliant young violinist, still remains one of 
the bright spots of the sketch. The little folks will enjoy 
the antics of Barnold's dog and monkey actors. The trained 
animals have a pantomimic comedy with full stage equipment, 
called "A Hot Time in Dogville." A feature of the performance 
of the dumb beasts is noticeable that the animals go through 
their routine without any of the trainers appearing on the 
stage. A troupe of whirlwind Arabian acrobats, styled the 
"Ten Toozoonis," garbed in fantastic attire, will present an ex- 
hibition of gun spinning and fast tumbling. The Hazel Kirke 
trio will offer a revue of popular song and modern dance num- 
bers. Miss Kirke was the original Nell Brinkley model for the 
"Betty and Billy" series of drawings, and the gowns which she 
displays are distinctly of the Brinkley type. Seymour Freith, 
another member of the three, is the composer of "No Wedding 
Bells for Me," "They Say He Went to College" and other song 
hits. Princeton and Yale have a slang classic which is one of 
the fun hits of the show. Helen Lowe, former prima donna of 
"The Pink Lady," and the sixth episode of the thrilling Pathe 
serial, "The Red Circle," will round out the show. 

Tuesday Morning Musicales. — Another well satisfied audi- 
ence of musical and society folk attended the second of the 
"Tuesday Morning Musicales" given by Rudolph Aronson in 
the Colonial Ballroom of the St. Francis Hotel the early part 
of the week, and the novelty of the idea and the excellence of 
the program served to make the institution a permanent and 
emphatic success. The morning was rainy, but the attendance 
was much larger than at the first concert, and for the musicale 
of next Tuesday at eleven o'clock another goodly gathering is 
assured. The soloists will be Mme. Bernice Pasquali, the well- 
known prima donna soprano from the Metropolitan Opera 
House, and who has been singing with the La Scala Opera 
Company in Los Angeles; Jack Hillman, the popular baritone; 
and Louis Persinger, the distinguished violinist and concert- 
master of the San Francisco Symphony Orchestra. Mme. Pas- 
quali will sing the aria from Bizet's "I Pescatori di Perle," and 
selections by Moskes, Debussy, Vanzo, Horsman and Catalani, 
and Mr. Persinger will play "La Folia," by Corelli, the Kreisler 
Rondino of a theme by Beethoven, the Spanish Serenade by 
Chaminade-Kreisler, and Wieniawski's Mazurka. Jack Hill- 
man, who is just completing a very successful concert tour, will 
have a wide range of songs, including compositions by Strauss, 
Franz, Paladilhe, Massenet, Rummel, Grant-Schaefer, Beach 
and Huhn. The accompanist will be Uda Waldrop, which as- 
sures the artists the very best of support 

* * * 

Painters, Pictures and the Puhlic. — Eugen Neuhaus, assistant 
Professor of Decorative Design at the University of California, 
is to give a course of six lectures under the title "Painters, 
Pictures, and the Public." in the art gallery of Paul Elder & 
Company, 239 Grant avenue, on consecutive Tuesday after- 
noons, at 3 o'clock, commencing January 25th. The first lecture 
is on the subject of "The Significance of Art." Subsequent 
lectures in the series will be "The Artist's Point of View 
The Public's," "The Laws of Pictorial Composition," "Har- 
mony, and How it i« Achieved," "Rhythm as Found in Nature 

and in Pictures," and "What Co'or Means to an Artist." 

* » * 

Events in the Paul Elder Cillery. — The third read: 
"Great Modern Plavs." by Leo Cooper, will be the American 
play, "Children of Earth." by Alice Brown, the ten thousand 
dollar prize play as produced at Little Theatre in New York 
City. This will be on Wednesday. January 26th, at 10 :45 a. m. 
The second lecture in the course of "The Soul of Woman in 
Modern Literature." by Paul Jordan Smith, will be given on 
Thursdav afternoon, January 27th. at 3 o'clock, in the Art Gal- 



lery of Paul Elder & Company, 239 Grant avenue, San Fran- 
cisco. Subject will be "August Strindberg — the Man Who 
Worshipped and Hated." 

* .'f £ 

Big "Kiddies" Fete Being Prepared. — At an enthusiastic 
meeting of over three thousand members of the Indoor Yacht 
Club, definite plans for the Fete in Fairyland and Kiddie's 
dansar.t, which will be held at the Civic Auditorium Saturay 
evening February 12th, were shaped and a number of commit- 
tees appointed. The affair will be the biggest and most lavish 
of any given by the Indoor sailors. Those who witnessed the 
Kiddies' ball of 1915 will remember the spectacular affair 
which wps staged, when over 1,500 persons participated as tal- 
ent alone. This year all records will be broken, and not alone 
will be the evening given over to a fancy dress ball, but there 
will be produced a series of vaudeville and carnival stunts that 
have never before been seen in the West. A committee has 
been appointed to select the prettiest girl in San Francisco for 
Cinderella. All those who desire to enter the contest are re- 
quested to send their photographs and name and address to the 
Cinderella committee at the clubhouse, No. 4 Eddy street. The 
selection will be made by photogrsph. 



"So this is your studio?" "As you see." "But it is very 

cold here." "Yes; just now I am painting a frieze." — Grand 
Rapids Press. 



Columbia Theatre 



Corner Mason and G^ary Streets 
Phone Franklin 160 

The Leading Playhouse 



Two Weeks Starting Monday. January 21 
Cohan and Harris Kno^ 

IT PAYS TO ADVERTISE 

The George M. Cohan Theatre, New York, company and production intacl or 

the farcical classic of tin' age. Direct Eroiu 52 Howling Weeks in Gaj 

Manhattan. 

Evenings, 50c to $2. Saturday Matinees 25c to $l,->0; Wednesday Matinee 

■JnC tO $1. 

S. F. Symphony Orchestra 

ALFRED HERTZ CONDUCTOR 

FOURTH PAIR <>I CONCERTS CORT THEATRE 

FRIDAY JANUARY 28, 3 F K„ Sunday. Jan 
Selections RICHARD WAGNER 

" rarsifn!:' I listen and [sol 

ami Tristan time here: 

Dutchman". Overl igfrled Idyll:" ' Masterslngers ol Numbers." 

Prices— Frids Sunday, Si U0I 

lerroan 'lay A Ca*s and 
Kohl, r uii'i Chase, ami Corl Thes 



(Jrplieum 



O'Farrell Street 



Bet. Stockton and Powell 
Phone Douglas 70 



SUNDAY AFTERNOON. MATINEE 



Week beginning THIS 

EVERT I 'AY. 

EVELYN NESBIT AND JACK CLIFFORD 
— ihhts and Dances In Conjunction with 

A WONDERFUL NEW SHOW 
RALPH SINGING BELL RINGERS, featuring Lloyd Garrett, 

■ -arm: HARMONY TKIO Singers find Instrumentalist 

IOHNNY 

..f Bobby;" MAYO » 

AT WORK r\ND AT PLAY: tllAKLKS (CHIC) SALF. Impersonator of 

Bamoroui Rural Chart 

evening Prices. 10c J1 Matinee 

'except Sundays .ind h"' ■ ■ - ^ 



Phone l >nuglaa 70. 



Pantages' Theatre 



Market Street Opposite Mason 



Commencing Sunday Afternoon, Jannal 

THREE BIG HEADLINERS ! I 



MAURI' 

AM' MONKE1 

DOGV1I icing "I* 

Arai.ian « 
l-IKi 1 



touching 

\ HUT TIME IN 

dog 1 i ■ 

BE t:l I' 



EIGHT ALL STAR PANTAGES ACTS 



St. Francis Hotel colons ball room 

TUIRI> OK THE 

TUESDAY MORNING MUSICALES 

• 
FALL Prima l-nni Soi ■• . 
HILLMAN. Bar =•• •< 

the I 
s>,._ -Herman. Clay A C 





Gouraud's 

Oriental 

Cream 



Gives that delicately clear and refined 
complexion which every woman desires. 
Keeps away skin troubles 



AT DRUGGISTS AND DEPARTMENT STORES 



12 



San Francisco News Letter 



January 22, 1916 



SPORTS AND PASTIMES 



By Outsider 
"Outsiders see most of the game." — Old Saw. 

The Western Golf Association Championship 

That Del Monte has been awarded the Western golf meet for 
1916 is, of course, a great source of satisfaction to our golfers 
here; though why the directors of the association should be 
worrying about the special car arrangement proposed is be- 
yond me. Accepting the view of some of the purists that trav- 
eling by a train provided by the California Golf Association 
would disqualify golfers as amateurs, would logically result 
in any private man being debarred from accepting transporta- 
tion on a 'bus from the station on his way to play a week-end 
round of golf with a friend. Similarly in the case of an inter- 
club match where it is the custom for the hosts to provide at 
least this much for their guests. The special train is merely an 
extended jitney service. 

The U. S. G. A. stands a dark, forbidding shadow in the 
background, and threatens to disqualify all participants in the 
train courtesies. Well, supposing that it does take this action, 
the Western golfers should worry. In the first place the United 
States tournament would look pretty sick without the competi- 
tion of the men from the Western clubs, and besides what could 
be easier than the Western Association granting a restoration 
of privileges to all participants in the Californian tourney. This 
would be quite in line with the church dispensations, granted 
before the event, during the middle ages, and which were freely 
purchased by wealthy gentlemen when they had some pet sin 

in prospect. 

* * * 

Amateur Rules 

The new rules adopted by the United States Golf Association, 
and which are in line with those of the Amateur Athletic Union 
and the National Lawn Tennis Association, have just been an- 
nounced. By these, amateurs "are prohibited from accepting 
or holding any position as agent or employee that includes as 
part of its duties the handling of golf supplies, or engage in 
any business wherein one's usefulness or profits arise because 
of skill or prominence in the game of golf." 

These are very good so far as a declaration of spirit is con- 
cerned, but I am afraid that they are not specific enough and 
will lead to endless disputes and bickering, the very thing that 
rules are made to avoid. Were it otherwise, there would be 
no necessity for rules at all, but all matters could be referred 
to governors for settlement, according to their best judgment. 

On top of this ruling comes Ouimet, who announces that he 
intends to open up a golf and sporting goods house in Boston, 
and that he is not relying on his fame as a golfer to sell goods. 
McLoughlin, the tennis player, does exactly the same thing in 
Los Angeles, with tennis as a leader, and makes precisely the 
same statement. Of course, no one for a moment believes 
either of these two men when they say that they are not capital- 
izing their proficiency in sport. 

The sale of sporting goods is a very unusual and very re- 
stricted business, on all fours, for instance, with the manufacture 
and sale of optical goods, and no man would deliberately enter 
such a trade unless he had much more commercial experience 
and skiU than either of the two young men mentioned, or was 
not relying on a factitious reputation to create an artificial de- 
mand. Mike Donlin, the ex-New York baseball star, and Eve- 
lyn Thaw are cases in point of people breaking into a game, 
where all they carried to market was fame in another direction. 
However, it is certainly laboring a point to dwell on what must 
be obvious to even an athletic mind. 

But while the getting is good why do not the authorities get 
after the newspaper athletes. Certainly no class of men use 
their athletic ability as an asset more than the authors of the 
signed articles in golf who have leaped into the newspaper col- 
umn from a championship at a wage far ahead of regular news- 
papermen that have been years on the job. 
* * * 

Stanford and California Make Up 

Without the intervention of Henry Ford and his galaxy of 
puling propagandists on the Oscar II, our rival colleges have 
concluded a pact, and will hereafter meet in baseball, boating, 
track and field, and lawn tennis contests. So far as the public 



is concerned, it is like handing a man a toothpick when he is 
tarnished for a dinner. It is football that is of interest in these 
intercollegiate events. Baseball is well enough, but as an ex- 
hibition, there is nothing that the colleges can give us that can 
compare to professional ball — and as for the others, except to 
participants and their friends, track and field athletics are about 
as interesting as watching a man blow his nose. 

Of what earthly use is all the money that the public spends 
on the up-keep of the State University if we are not to have 
borne fun out of it. No, indeed, the college lads who govern 
athletic sports will have to go further in the peace line if they 
expect to convince us that their heads have any other use than 

as a knob to hold down a collar. 

* # * 

National Golfing Fixtures 

The following events were announced by the U. S. G. A. at 
their meeting in Chicago last week : 

The amateur championship has been awarded to the Marion 
Cricket Club, Philadelphia, September 2 to 9; the national wo- 
men's championship to the Belmont Springs Country Club, Bos- 
ton, September 11 to 14, and the national open championship to 
the Minikahda Golf Club, Minneapolis, June 27 to 30. 

* * * 

Golf at the Presidio 

At the "get-together" tournament held by the Presidio Golf 
Club last Saturday, J. T. Waddell won the premier honors with 
a score of 3 up, on par. J. W. Leavitt, the popular automobile 
man, was second, 1 up. Both had four holes allowance. These 
were very creditable scores, as any one who knows the difficul- 
ties of the Presidio course will admit. 



An Eastern visitor, after being served with lunch at 50 

cents and a seven course dinner for $1, by courteous waiters at 
Maison Doree, Ellis above Powell, wonders how they do it. 



TAKE 
YOUR 
CHOICE 



To- 



E1GHT 
TRAINS 
EVERY 
DAY 



Los Angeles 

"VT SUNSET \ " 1 

(ogden a shasta) 

ROUTES 



YOU CAN LEAVE San Francisco (Ferry Station) at 4:20 

P. M. on the "San Joaquin Valley Flyer;" or at 6 P 

M. on the "Owl Limited"— 
DINNER IS SERVED in Dining Canalso breakfast next 

morn. ng) and you arrive in Los Angeles before 9 

o'clock— 

THEN, IF YOU LIKE you can be in San Diego with its 
Exposition 12:50 same afternoon, and within 25 
mmutes' ride of Tia Juana Race Track. 
■:■ 9 9 

OR, IF YOU PREFER, you can dine leisurely at home 
and take the "Lark" at 8 P. M. from (Third Street 
Station)— 

AFTER BREAKFAST in Dining Car next morning you 
reach Los Angeles at 9:45, with a full day before 
you for business or pleasure. 
9 9 •:• 

IN ADDITION, there are five other daily trains, includ- 
ing the "Shore Line Limited"— "Down the Coast 
by Daylight." 



January 22, 1916 



and California Advertiser 



13 



Here, There and Personally 



In making a hyphenated baron out of Mr. Astor, the king 
took his chances on what the new baron would do in case of that 
impossible war between Great Britain and the United States. 
The hyphenated German-born baronets had to leave the king- 
dom a year ago. No Englishman need fear that Baron Astor 
would ever need to be exiled from his adopted country because 
of a sneaking fondness for his fatherland, where the rents come 
from. 

* * # 

Mr. Fletcher, the American embassador to Chili, whom the 
president has nominated to be embassador to Mexico, is a Re- 
publican in politics, and he has an excellent record in the diplo- 
matic service. His confirmation will be fought in the Senate, 
however, in order that an assault may be made on the adminis- 
tration's Mexican policy. Presumably, Mr. Fletcher's nomina- 
tion will be confirmed when the speech-making ends. 

* * * 

It is said that Ernest Thompson Seton, celebrated nature 
writer, is seeking to establish his claim tc a British earldom. 
Mr. Thompson bases his right on the secret marriage of the 
fifth and last earl of Winton, contracted in 1716, after the 
nobleman had escaped from the prison in which loyalty to the 

Stuart dynasty had lodged him. Here's hoping he gets it. 

* * * 

The announcement that the "movies" have moved up to the 
fifth place among American industries, ranking next to steel, 
suggests that we have an enormous economic reserve that would 
go a long way in case of need. A few years ago there were no 
movies, and "the world went very well then." It would not be 
brought quite to a standstill if the movies should cease to move. 

Andrew Carnegie's present fortune is estimated to be $60,- 
000,000. He has given away $350,000,000. He is eighty years 

of age. 

* * * 

Everybody knows Ingoldsby's ingenious rhyme to Mephis- 
topheles, as well as the way in which the authors of "Rejected 
Addresses" found a word to rhyme with chimney. But perhaps 
the most remarkable of all is a certain venture to find a rhyme 
to porringer : 

"The Duke of York a daughter had, 
He gave the Prince of Orange her, 
And now I think I've won the prize 

For finding rhyme to porringer." 

* * * 

Many people in other lands find it difficult to understand quite 
what is meant in the United States when the term "pork" is ap- 
plied to a certain kind of legislation. A member of the present 
House of Representatives at Washington introduced, before the 
holiday recess, a bill appropriating $75,000 for a postoffice 
building in Ladysmith, Wis. Ladysmith has a population of 
3,000. Supposing that representatives of other districts and 
States should have measures of a similar nature to further, and 
supposing they should ask the first representative for his aid, 
and the first representative should promise his aid on condition 
that the others gave their aid to Ladysmith, and supposing that 
as a result of this bargaining Ladysmith, a town of 3,000 in- 
habitants, should get a $75,000 postoffice building — that would 

be "pork." 

* * * 

The capital prize of 6,000,000 peseta ($1,200,000) in the 
Christmas drawing of the Spanish government lottery was won 
by the crew of the cruiser Alfonso VIII. The prize will be di- 
vided among 719 men who subscribed to the ticket, the price 
of which was 1,000 pesetas. 



THE MORALS OF THREE REPORTERS. 
An interesting newspaper story, the moral of which some- 
how seems to have gone astray, was told by George Ade at the 
dinner recently given to Brand Whitlock in Chicago. It was 
of a serious-minded young reporter who was given his first em- 
ployment on the Chicago Tribune. He was assigned to the ho- 
tel run, which he covered conscientiously and thoroughly. But, 
the best he could do. he was constantly being scooped on good 
stories from visitors at the hotels, which appeared in the col- 



umns of two other Chicago newspapers, the Herald and the 
Times. 

Finally the city editor, to stop the scoops, assigned one of the 
older reporters to the hotel run and shifted the cub to the finan- 
cial page. He promptly made good there, got a strong standing 
among the patrons of the newspaper, and in course of time be- 
came president of the biggest bank in the United States, the 
National City of New York. The cub reporter was Frank Van- 
derlip, ore-time comptroller of the currency. 

It developed later that all of the good stories on which he was 
scooped were deliberate fakes, perpetrated with the connivance 
of the hotel clerks, who registered fictitious names for the bene- 
fit of the imaginative young men employed on the two other 
newspapers and to the discomfiture of Vanderlip. 

The later history of the two wicked reporters who perpetrated 
these deliberate fakes upon their newspapers and the public 
is instructive. One of them was Charles B. Dillingham, now 
manager of the New York Hippodrome, the biggest amusement 
concern in the country. The other was Peter Dunne, creator of 
Mr. Dooley. Retributive justice? 



EXHIBIT OF W. A. COULTER'S MARINES. 

A notabel selection of canvases of W. A. Coulter are on ex- 
hibition in the large room north of the entrance of the Mer- 
chants' Exchange building on California street. Mr. Coulter's 
forte is marines, and his characteristic paintings are attracting 
a great deal of attention from the ship owners and skippers that 
frequent the Exchange. As past masters and students of the 
sea in all its moods and expressions, they view Mr. Coulter's 
pictures with satisfaction. The gem of the forty-three canvases 
is the "Burning of the Blue Light," a large canvas done in 
black and grays with strong and admirable effect. The lonely 
hulk of the vessel is stripped of all her masts and rigging as 
she rolls in the sea, and abaft the blue light burns, her signal 
of sore distress. Far above, the moon shoots rays through the 
storm wrack which illuminates a strip of the rolling waves. 
Gloom and depression loom in the background. The idea is 
handled with an original imaginative conception and expressed 
in quiet and forceful restraint. It is an unusually appealing 
picture. Its price is $50,000. The other pictures are all in 
Mr. Cou'ter's best style, expressing a fine sympathy with the 
sea and its many moods. 



Pears' 

The public's choice since 17S9. 

"Your cheeks are 
peaches," he cried. 

"Xo, they are 
Pears'," she replied. 

Pears' Soap 
brings the color oi 
health to the skin. 

It is the finest 
toilet soap in all 
the world. 



Phone Kearny 2842 



Cosgrove's Hair Store 



Established 20 Years 

239 Powell Street 



San Franc'sco 



14 



San Francisco News Letter 



January 22, 1916 




WEDDINGS. 

AMOSS-McX<AREN. — Only Immediate relatives witnessed the marriage of 
Miss Marguerite Amoss and Loyall McLaren, which was solemnized 
at high noon Saturday at the home of the bride's parents, Mr. and 
Mrs. Thomas Amoss. in Napa. The rooms were transformed Into a 
bower of spring bloom for the ceremony, and the Informal wedding 
breakfast that followed it. roses predominating in the decorativi 
scheme. Mr. and Mrs. McLaren will enjoy a honeymoon of sei 
weeks before establishing themselves at their home in Berkeley. 

BAKER-MARTTN. — Miss Mildred Baker and Richard Martin were mar- 
ried in Chicago Wednesday night. Miss Baker, who is a daughtei ol 
John Baker, visited here recently. The wedding ww 
of the friends of the two families, and a reception and suppi r fol- 
lowed the ceremony, which took place at one of the fashionable ho 
The young couple will reside In Chicago. 

BERTHEArj-ROE*.— Miss Helen Bertheau, daughter of Mr. and Mrs. 
Caesar Bertl eau, became the wife of Hall Roe. son of Mrs. Wm. B. 
Storey, Wednesday night at a fashionable wedding, which tooU i 
at the home of the bride's godparents. Mr. and Mrs. George F. 
mann, in Broadway. The Rev, Caleb S. S. Dutton of the First Uni- 
tarian Church, solemnized the ritual. Supper was served to 
150 guests seated at table? done in all kinds of spring Hoy 
dils, primroses, violets and freesia, artistically blended. 

MacAl (AM- PETERSON, — Army, navy and civilian society grace I I ; 

ding of Miss Catherine MacAdam and Lieutenant Martin J. Peterson. 
r. S. N., Tuesday night at the Fairmont Kot^l. The Rev. Frederick 
W. Clampett read the ceremony before a beautiful floral altar in the 
gray room. Supper and dancing in tie- red room concluded tl vt fl- 
ing. Lieutenant and Mrs. Peterson left for St. Louis, where tl,, foi 
mer is doing recruiting service. They will reside there for a year 
or so. 

LUNCHEONS. 

BBRRY. — Miss Alice Brune. who is to become the wife of Alan Van Fleel 
Monday, January ?.lst. was the guest of honor at a luncheon given 
Friday by Miss Dorothy Berry at her home in Sacramento street 

CHAM BERLIN.— Mr. and Mrs. Wlllard Chamberlin have asked a score or 
so of their friends to be their guests at a luncheon at the Burlin- 

game Country Club on Sunday, in honor of Miss Gertrude Thomas I 

Roger Bocqueraz. 

CROCKER. — Miss Margaret Nichols was the inspiration for the enjo abli 
heon at which Miss Helen Crocker was hostess Wednesday after- 
noon, it was given at the Town and Country Club. 

DEAN. — Misses Gertrude Thomas and Dorothy Baker, both of whom will 
be brides of next month, shared the honors of a luncheon at which 
Miss Helen Dean entertained on Friday. The Francisca Club was the 
scene of this affair. 

FRANKLIN. — Mrs. Walter Scott Franklin has issued cards for a luncheon 
on February 2d. 

GOLDARCENA. — Miss Olympia Goldareena gave a luncheon on Saturday 
in compliment to Miss Kate Isobel McGregor and bei bridal party. 

HATHAWAY. — Miss Marie Hathaway has issued invitations for a lunch- 
eon for Wednesday, January 26th, In honor of the Misses Lucille Johns, 
Therese Harrison and Linda Bryan. It will be at .the Hathawa; home. 

HEWITT. — Mrs. Dixwei! Hewitt was the charming hostess at an Informal 
luncheon Monday afternoon. Half a dozen guests ace pted hi \ hos- 
pitality in her attractive home in Broadway. 

JENNINGS.— The Misses Marita Rossi. Jean Wheeler, Ruth Welsh and 
Julia Van Fleet shared the hospitality of Miss [sahel Jennings Tues- 
day afternoon at luncheon at the Town and Countrj i 

LANGSTROTH. — Miss Emily Timlow was the complimented guest at a 
luncheon at which Mrs. Lovell Langstroth was hostess Tuesday after- 
noon at her home on California street 

Mt ' I !M'> K>R. — Miss Isobel McGregor entertained en Mondaj her bridal 
party and some other friends at a luncheon at the Francises i 

ROSENFELD. — Mrs. Henry Rosenfeld was hostess at a lunchi . 

Tuesday. About twenty guests were present, and the ho* 
assisted by her daughter. Mrs. .1. R. EC. Nuttall. 

SPRINGER.— Mrs. George Springer was hostess al a luncheon for twentj 
of her friends Tuesday, with bridge afterwards. Her sister, Mis* I 
Netterville, assisted in greeting the guests. 

WELSH.— Misses Elena Eyre. Julian Van Fieri and Marita Ross! were 
among the guests at the impromptu luncheon at which Miss Ruth 
Welsh entertained Wednesday. The pleasurable affaii took p] ■■ 
the hostess 1 home on Sacramento street. 

WELCH.— Mrs. Andrew Welch gave a luncheon Thursday after] i. Mr. 

and Mrs. Welch are established for the winter at 1 
Hotel. 

WRIGHT. — Mrs. living Wright entertained at luncheon Wednesday, her 
guests assembling for this affair at the Francisca Club. 

DINNERS. 

BERNSTROM.— Mr. and Mrs. Richard Bernstrom entertained a dozen 
friends Tuesday evening at a dinnei dan - at Hie Fairmont Ho 

BLISS.— Mr. and Mrs. Walter Bliss will give a dinner Monda 

at their home on Vallejo streel Hiss ] 

WillCUtt will be the inspiration for the affair. 
KARMANY.— Colonel Lincoln Karmany, U. S. N.. and Mrs. Karmanj er. 

a dinner recently at their home at | , ln honor of I 

C. Barker. U. S. N.. and Mrs. Barh 



KING. — Mr. and Mrs. Norris King entertain fllnm I TllUl 

day evening at their attractive home In San Ad 
MILLER. — Miss Helen Bertheau and Hall Roc. whose i to be 

one of the important events of tl ' re the guests of honor at a 

dinner given Sunday evening by Mr. and Mrs. C. O. G. Miller and Mr. 
. Mrs Bi rnard Ford, at thi Miller home on I ■■■ Ifli i i qui 
TAYLOR.— Mr. and Mrs. William Taylor. Jr.. entertained with a dozen 

covers at dinnei' Wedm 

Afterward, with their ded the Cafe Chan tan t, - 

at the Fairmont for th< relief fund. 

THORNE \ cotei friends enjoyed the hospitality of Mr. and 

.i iiian Thorw at dinnei Frida evening, it was given at their resi- 
dence i n l ■ ay. After dinner I Subscription 

i unee at the St. Francis Hotel. 

TEAS. 
BLISS Ad Georj dley 1 ills - ga ire a fai ■■■■.•. i ll bridge ti 8 Wi flnesi 

for Miss Muriel Box ton, who ie leaving tor New York Bati 
i ii'xxi;,- a magnificent of daffodils and violel 

i >ri »vi i to ha '■ e been coi e bo ■ - . was 

the striking decoration at a Saturday afternoon by Mrs. 

James Francis Dunne, it took placi In the Palm Court at the I 
en In honor of M- ' 

Rucker. 
HILL. -Alexander Hill wi tea at his 

.mi. moon, having some fifty or sixty friends in for the aft- ' 

Mr. and Mrs. John Ho Mr, Hill. 

walki; i Cyrus Walker has asked a dozen friends to sha 

hospitality at tea on the afternoon of I 

q p ai ... 

Assembly for the relief of the Polish war sufft 

DANCES. 

ALLEN.— Mr. and Mrs. Wyatt All< osts al the dinnei 

al th< Fairmont Tuesd i 
m | had a danci 

her i I Dr. Georgi Wlll- 

cutt, whom number pies I ed this 

month. 
McGRBGOR. — Mr. and Mrs. .). a. M i od Miss Kat« Isobi 

Greg' dance party al tin- Palai Friday night. 

SATURDAY EVENING ASSEMBLY.- The Satu 

will gi i i I 

Vt rLCUTT. — A supper dance « '$ I 

r. . i . . 

in honor Of their sun. Dr. George WllCUtt, and his ' 

thy Baker. 

MUSICALES. 

HOTEL OAKLAND.— The second of the Tuesday Morning Musical' 

be held In the Ii B Ro Hotel < takland, Jai For 

this program, Mr. McFadyen will present Miss Hey man. a California 
girl, who left Ll Eui >pi She has won distil 

by playing with the leading sympli stras In the Bast bj 

Europe. She Intro 

iraerl !Om] 

undei - as' direction his th the Efti 

chestra, 'i his will be her first app 

Also Miss Eug< nla Vrgiewlcz-E I 

marked ability al mal ng debut In Petroj 

■: r i Jul. the not< d i rltli 
[■■is ?-. sa Id : "i shall make a memo 

gleW ll ■■-. .i • - '' I Brill l I : :> ■■■Is." 

THEATRE PARTIES. 

--( !harlea N. Black i 

tflss Mary Louise Black, ga\. 
followed by a supp< i dance at the St. Francis Hotel, The affair was 
planned in compllmenl to M ■ ■ 

housi n days. Mi- lefl Sunday 

for her home in Newark, N. J. 



THE 


HOTEL PLAZA 


overlooking 


the beautiful Plaza of Union 


Square, the 


Hotel 


of refinement and service. 


is offering 


special 


rates to permanent guests. 
Hotel Plaza Company 



January 22, 1916 



and California Advertiser 



15 



McNEAR. Mr. and -Mrs i ieorge W\ Mi Near > ntertalm 

■ ■ ■ 

BEYMOl R. — The 

supper part y for ten ol J nda s night In hoi 

Muriel Saturday for New Fork, Mi 

Mrs. 1 1- in s Peterson chapero ■ i with 

dancing at th< si. Francis. 

CARDS. 

BUSS. — Mrs. Qeorge ! udlej Blis some of her Friends Wed- 

. sda j in compll m< n E to U isj Sffui lei Bo ton [1 ■.- as a bri 

tea. 
MEK.--A bridge party, followed bj suppei and dancing, was the pi 

able affair provided Saturday evening b3 Miss Margaret Mee 

large number of her friends. Her attrai tlve home In San Rafael was 

the setting for this function. 
LANGSTROTH.— Misses Cora Smith, Harrlel Pomeroy and Fre I 

Otis enjoyed the hospitality of Mrs. Lovell Langstroth at bridge Wed- 
nesday afternoon ^t her California streel home. 
BPEFYER. — Miss Speyer and Miss Ethel Speyer had a bridge tea al their 

home Wednesday, and, after cards, others came in to visit over the 

repast. 
WELSH.— Mrs. Bertha Welsh was hostess Wednesday afternoon at a 

bridge party which she gave at her home in Devisadero street. 

RECEPTIONS. 
CAEDMON ASSEMBLY. — The home of Mrs. Eleanor Martin on Broadway 
was thrown open Tuesday evening for an elaborate reception at which 
the Caedmon Assembly entertained In honor of Archbishop Edward 
.[. Hanna. Several hundred were asked to meet the Archbishop, and 
a most enjoyable evening was passed. 

ARRIVALS. 

FREEMAN. — Mr. and Mrs. Eugene Freeman have returned from Victoria, 
B. C. where they have been guests of Mrs. Francis D. Little for. the 
past six weeks. They are established at tin- 01 i ft Hotel. 

GIPPORD. — Harold Gifford arrived Tuesday from Honolulu, and will 
spend several weeks here visiting his sister. Mrs. Arthur Wilder, at 
her apartment in Taylor street. 

I.iiWM \h. ami Mrs. Charles Lowe have arrived from New York on 
their honeymoon, and will sail February 2d on the Great Northern 
for Honolulu. Their marriage, which occurred last week, was a 
prMMiiii.nl social event in the Eastern metropolis. Mrs. Lowe was 
formerly Miss Madeleine Mayer of New York. 

LTJCKENBAC1 1 John L'-wis Luckenbach, whose marriage to Miss 

Katie-bel McGregoi win take place next Wednesday, arrived this weelt 
from New York and is at the *t. Francis Hotel. He was accompanied 
by his mother, Mis. Edward Luckenbach; his sister, Mis-; Dorothy 
Luckenbach; Lewis Luckenbach, a cousin, and Howell E. Sayre, the 
last of whom wiii be the besi man. 

DEPARTURES. 

BROCKS H tfrs Clark Brockwa> lefl lasl week for Honolulu, where 
sh<- will visit several armj friends, Prior to hei departure for the 
Islands she was the house guesi of Mrs. John Dickenson at San 
Benito vineyard. 

JACOnsoN.— Mr. and Mrs, Clarence re obeon n ho hav< been irtsltlng 

i,, ,,■ I,,, sei era! we ks ha\ e retui ned to I 01 tland. The] pli '" 

here a:: Jn in April, ei ite to New York. 

TOETT.— Mr. and Mrs. Harn Poet! have -"'"■ to New York, where the> 
will visit their relatives for the next two weeks. 

INTIMATIONS 

\xci;r,\i, Captain Louis ^ncrum. '". S N., and Mis, Ancrum afi 

f Majoi md Wrs Frederi Bi Iman at theii home In \ all* lo. Cap- 
tain and VTi \ '" i urn are t< '■ n 

where iu<v a 111 be stationed ■ 

1: \ RRi r\. miss 1 days in Bur- 

Hngame, n ■ ■ " ■ ■ - ' '" '' ' 

in. m ■( V|1 ■ ,1 I; ; i .. for Now York on ibo t thi rsl 

Q| I . 1.. 


SHERWOOD M 

ed the autumn In San Pranclsco. where they were guests il 
now In Horn 
F< tRMAN. -Mrs S.mds F01 • an Ol - 

p. Preston al hei on Powell s 

IMl.MAX Mi ind Mrs Alfred llnlman will spend the n 

HOPKINS Mr and Mrs Sam H 

-.try Club, vt hen th« j I sts of 

Mr, a ad Mi B Johtl I ■'Hots. 

■ 1 , ' 

ilnson, :it their home in New 
irnla. 

i.\\\ 

NICKEL Mi Lnd M lown for tt 

Nlin.v n and Mrs Albert Nlbl 

which is one 

1 re. 
SELLE 

will 
8HAR< l fow frit "' 

Park. 



1.. 
1 1. SpreH 

. . 
B 1. ' 

(1 . 1 ■ i \ i ■ 
■ 

r of J ronolulu is vi 
■ 1 , ■ . ■ l1 home in .!■'■ ■!.. Mrs. Walker 1 1 ■ 

■ fng friends. 
1 and Mrs. Vlncenl WTiitnej an leaving for Nevi YovlA 

In ' 1 ■'■■■■■ da to ■ \ eraJ weeks. 



STATE INLAND WATERWAYS ASSOCIATION TO MEET 
The third annual meeting of the Inland Waterways Associa- 
tion of California and a special Congress under its auspices, 
will be held in the Palace Hotel, San Francisco, Monday and 
Tuesday, February 21-22, 1916. All sessions of the Congress, 
which will be open at 10 a. m., February 21st, will be public, 
and a cordial invitation to attend and participate in its discus- 
sions is extended to all who believe in a comprehensive plan for 
dealing with the waters of the State. 



THE FIRST MOTOR TRUCK SHOW. 
The first show for motor trucks only will be held in the 
Palace Hotel, January 25th to 27th, from ten a. m. to eleven p. 
m. of each day. This unique exhibit will attract thousands in- 
terested in the most modern development of gasoline propelled 
vehicles. It is true that in grabbing for the passenger car trade 
the manufacturers were inclined to slur the lowly commercial 
vehicle, and until recently it has not kept pace with the pleasure 
car. But the war opened the eyes of public and maker to its 
possibilities, and the truck of to-day is as far ahead of the 
same make of a year ago as the passenger car is ahead of its 
antitype of 1910. 



SAFETY FIRST IN THE POWDER MILL. 
In describing the du Pont industries in The American Maga- 
zine Merle Crowell says: "The larger buildings at Carney's 
Point, such as the dry houses, have galvanized iron chutes 
running from the upper floors to the ground. If fire starts, the 
workmen tumble into these chutes and slide to safety in a pile 
of sand a rod away from the base of the building. They may 
land on one another's necks, and even break a few bones, but 
it is a dirt-cheap price to pay for the escape." 



E. H. Prentice, president of the Phoenix Desk Company, 

lias practically recovered from the illness with which he was 
•.ecently stricken on a recent visit in Monrovia, Southern Cali- 
fornia. For the last six weeks he has been recuperating at the 
St. Francis Hospital in this city, where his many friends have 
made a point to ease his confinement with calls and messages. 



It's easier to convince a woman than it is to keep her 

convinced. 



W. D. Fennirnoro 



A. R Fennimor* 



^life 



181 Post Street lec 

> ban rranasco 
2508 Mission St. J 

1221 Broadway, Oakland 



Never Tell Your Age 

To Anyone 

a 111 persist in 

railing KttentlO 

by wearlngtwopaJrsol 
one for reading and 

■ 
■ 
pair ore 
tb corrections 
nr" ground in a sins 
thereby eliminating the an- 
tnstantly cnang- 

the ap- 
i 

B 

that you lm\ » I 
that nv. r pairs of 

member the nai 



Novelties for "Welcoming" and 
"Bon Voyage" Packages 



Flowers Delivered to Any Part of 
the World 



SEND YOUR HOSTESS A DISTINCTIVE BOX OF FLOWERS 

FROM JOSEPH'S FLORISTS 

GRANT AVENUE, NEAR SUTTER STREET 



16 



San Francisco News Letter 



January 22, 1916 






l^NANOAy 



The whole country is doing a good 
General Prosperity business, an increasing portion of 

Throughout America, which is not related to "war orders." 

The shipyards are tied up with 
more business than they can turn out during the next year or 
two; the lumber industry is active again, and building opera- 
lions in many sections show a notable increase; the steel plants 
are pushing work en new additions so as to benefit from the 
huge volume of business that is coming to American manufac- 
turers from all quarters of the world; the country merchant is 
replenishing his stock, and the demand for steel products is in 
excess of the present record production. American manufac- 
turers are now in position greatly to increase their foreign sales 
if they can manage to care for such orders without detriment to 
their expanding business at home. In order to secure the full 
benefits of this situation, however, it will be necessary to keep 
prices very near the level that obtains in other parts of the 
world. The railroads continue to make an extraordinary show- 
ing, and were it not for the freight congestion and the lack of 
proper equipment, their earnings would be much greater than 
they are. Net earnings for the twelve months of 1915 broke 
all records. It is evident that the railroads will have to do an 
immense amount of new construction work during the coming 
year. Retrenchment during the last several years has been 
carried to such lengths as to make it imperative for the great 
systems in the future to add to their equipment and undertake 
improvement work on a large scale. The investment markets 
will apparently be prepared to take the securities which the 
railroads must sell if the foreign situation clears up. There 
has been of late a broadening of the market for all good rail- 
road issues. Very few people think that the presidential elec- 
tion this year will incline to unsettle business, as all industries 
are too active. 



Standard Oil of California will cut a big "melon," by a 

presentation of nearly $25,000,000 par value of stock to its lucky 
stockholders, numbering some 6,000 individuals. The average 
distribution will be some $16,000 each in addition to a regular 
quarterly dividend of $21.50 per share to be paid April 15th. 
The shares in New Yorw sold as high as $384 during the week, 
but have since recovered themselves around $370, on the de- 
mand becoming more steady. On this market value of the stock 
above par, the size of the "melon" reaches the big sum of $92,- 
000,000, one of the biggest dividends of its kind in the history 
of the several Standard Oil properties. This is the third stock 
dividend of Standard Oil of California since the fire, and the 
management is now entering on the most promising era in the 
eventful history of petroleum development. 



The Belmont Company's engineers are now surveying the 

well known Bull Moose property located on Bare Mountain, 
with a view to purchase of the property. This move is part of 
the policy of the company to provide new mining property for 
development, so that the prospects of the stockholders will be 
maintained in values. In other words, while the old levels of 
their properties are being worked out, new ones are added in 
live and promising camps, so that the income and profits of the 
corporation are carefully maintained. 



The recent advance of the common stock of the Pacific 

Gas and Electric Company from 56 or thereabouts to 64 l n is 
to be attributed solely to the general expectation among in- 
vestors that this security will be restored to a cash dividend 
basis sometime this week, at the next meeting of the board of 
directors. 



For the week ending Jan. 15th, Tonopah Mining Com- 
pany shipped bullion estimated in values at $66,225. For the 
same week Tonopah shipped ore valued at $186,006. 



According to the Standard Oil Bulletin, the production 

of California petroleum fell off 14,100,000 bbls. in 1915, as com- 
pared with 1914. The bulk of the loss, 10,700,000 bbls., was 
in the Sunset-Midway field. The average daily production last 
year was 245,388 bbls. The total for the year 89,566,779 bbls. 



Tonopah Ex. has made a sustained gain in the value of 

its shares, the rise being based on the rising price of bar silver. 



It is estimated that the international trade of the United 

States approximates around $500,000,000. 



-Quietness continues in local securities. Local wheat has 



been showing strength of late. 



LOCAL BUSINESS MEN TAKING LESSONS ON WAR. 

Major-General J. Franklin Bell, commanding the Western 
Department, made a happy hit at the Palace Hotel before a 
large gathering of local business men with his first military lec- 
ture on preparedness. General Bell explained that the art of 
war had made such progress since the days of Napoleon that 
it had come to embiace the application of nearly every practi- 
cal science known to civilization; that it was so widely com- 
prehensive in its scope that no one could hope to master the 
art in every one of its branches in an ordinary lifetime; that 
therefore all officers and men in the army were more or less 
specialists, but that Generals were expected to have a general 
knowledge of all branches of the art in order that they might 
be competent to properly supervise work of their subordinates. 
He said that inasmuch as a series of lectures had been ar- 
ranged by specialists, he would not occupy their time in dis- 
cussing any technical details of the military profession, but 
preferred to give business men some reasons why their taking 
special interest in the matter of military training was a wise 
and patriotic step. During the course of his remarks he had 
something to say about our foreign commerce and the necessity 
of fostering and protecting it if the prosperity and welfare of 
our people were to be promoted and maintained at their present 
high standard. He closed with explaining why the army was 
not only willing but glad to co-operate with them in their ef- 
forts to acquire a knowledge of military training. 

If all goes well with these lectures and sufficient interest is 
developed, there will be a camp opened at Monterey this com- 
ing summer for practical experience of the business men in 
military service and camp life. Many army men are foregather- 
ing in this city in expectation that they may be mustered into 
the service of drilling these new recruits from among the gen- 
eral citizens. The proposed new law provides for an in- 
crease of 140,000 men recruits. Most of these officers will have 
to take examinations to qualify for their positions as tactics 
and other practices in the service have changed in many import- 
ant particulars since they retired. 



The ladies have become accustomed to receiving costly 

and refined souvenirs at Techau Tavern, and were, therefore, 
rot surprised, although unquestionably pleased, to be presented 
with dainty little souvenir bottles of La Boheme perfume, last 
Saturday. La Boheme is a perfume de luxe, appealing to the 
most refined and cultivated people, and will, without doubt, 
rival in popularity the famous Parfum Mary Garden. La Bo- 
heme will be the ladies' pet souvenir at the Tavern for many a 
long day, and the management will have to look far for a sou- 
venir to match it in the esteem of the fair sex. 



Clergyman (to tattered hobo' — Instead of spending your 

life wandering about the countryside and sleeping under hedges, 
why cannot you act like a man, and go out into the world and 
fight for your hearth and your home.? Hobo — 'Cause I'm not 
a Hearth-tender. — Punch. 



E. F. HUTTON & CO. bankers 

Members— New Yoik Stock Exchange: New Yorl Cotton KxcJ muro. New Y"rk 
cchange: New Orleans Cot ton ExrlmnHe; Liverpool Cotton Association; 
Chicago Board of Trade 

Private Wire-New York, < hicago t. San Ftai Cisco and Los Angeles. 

Branch Offices— Pan Francisco. 490 California St.. and Hotel Bt Francis; Los 
Anff.-irs. [in Fourth Street, I. W. Ilt-Minon Building. 

PIONEER HOUSE OF THE PACIFIC COAST 



January 22, 1916 



and California Advertiser 



17 



The Inside of the Ford Peace Fact 



{Continued from Page 5) 

for a doctor or lawyer or something like that." He has read 
less than the average schoolboy. He would never win a prize 
in spelling, and what he says so frequently and so verbosely in 
the newspapers of late months is what others say for him, and 
write for him, and in large measure think for him. Asked at 
the beginning of the war what effect the devastation of Belgium 
would have on the purchasing power of Europe he replied, 
quite seriously: 'What difference would it make if all Belgium 
rell into the sea to-morrow? Who would notice it in business?' 

"Perhaps it is unnecessary, yet it is illuminating, to add that 
with this sort of comprehension of the movement of economic 
forces Mr. Ford combines an approximatetly complete lack of 
information on human history, ancient or modern. Anybody 
endowed with sufficient patience to attempt to analyze and 
digest any of his numerous utterances on the defense of his 
own country, on the present war, or on his method of stopping 
it will of course have suspected as much. It is a revelation to 
him that people do not love war and that the men in the trenches 
do not yeain to be killed. Therefore the stopping of the war 
should be all very simple, he thinks. 

"With many thousands of the women of Canada, understand- 
ing that the existence of their country and their empire is at 
stake, protest through the officers of the Daughters of the Em- 
pire, against his peace plan, he inadvertently insults them with 
the reply that they represent "a military group," and tries to 
make them believe that the men who 'are piling up wealth out 
of range of shot and shell' are the men 'who caused the war.' 
The most modest possible measures proposed for the defense of 
his own country against attack he describes through his rhe- 
torical scribes as 'the reptile that is creeping through the coun- 
try carrying the deceptive and dangerous word 'preparedness' 
written open its back;' and hires a congressional lobby for 
•?20,000 to prevent any enlargement of the military and naval 
establishment of the United States. 

"We do not believe that Henry Ford is thinking of the money 
he will make through using his peace expedition to advertise 
the name of the automobile he makes. Nor are we at all sure 
that he is not thinking a great deal of personal aggrandizement 
in his curious venture. There are men for whom publicity is 
the crown of life. It is their substitute for enduring fame, 
pleasing as a glass diamond to the man who cannot get the real 
thing. 

"Chauncey Depew avers that Brother Ford is engaged in 'a 
struggle for the front page.' Quite possibly. And yet a year 
ago we would not have said that. His generosity with his em- 
ployees, his hospital and charity donations, his interest in his 
city, all stamped him as a man of philanthropic motives. For 
all we know, his motives in this peace expedition may be en- 
tirely philanthropic 

"But there has been an extraordinary change in Henry Ford 
in the past year — from the time, be it noted, that President Wil- 
son sent for him to interpret the state of the country. Mr.Ford, 
we understand, neither added to nor subtracted frcm the sum 
of the President's knowledge, but he came home a changed 
m?n. Before that fateful day he was always modest in express- 
ing an opinion about things he did not know or understand, thus 
conserving a large portion of his leisure hours for other things; 
but since then he seems to have been talking with increasing 
velocity and variety, barring neither the cigarette nor the 
national guard in the whirlwind of his denunciations, nor neg- 
lecting the humble convict in his reform of penology. To-day 
he predicts the end of the war. much a c Dowie predicted the 
end of the world. How much he means of it we do not know, 
though we recall that Dowie's end came first. 

"If so be that Mr. Ford's megalomania requires a sensation 
of some proportions he is to be congratulated on the result. No 
private citizen within the recollection of this generation has 
pulled oft any stunt that compares with his peace expedition in 
newspaper publicity. But if we are to ascribe to Henry Ford 
complete indifference to his own fame and name, and full sin- 
cerity in this enterprise, we pav a very poor compliment to his 
intelligence. Don Quixote was sincere, too, but he got into the 
funny papers in his day, just as Brother Henry is getting into 
them now, and was thus explained by Cervantes, his creator: 



" 'His judgment being completely obscured, he was seized 
with one of the strangest fancies that ever entered the head 
of any madman : this was a belief that it behooved him, as well 
for the advancement of his glory as the service of his country, 
to become a knight-errant, and traverse the world, armed and 
mounted, in quest of adventures, and to practice all that had 
been performed by knights-errant of whom he had read; re- 
dressing every species of grievance, and exposing himself to 
dangers which, being surmounted, might secure to him eternal 
;'lory and renown. . . . And thus wrapped in these agreeable 
delusions, and borne away by the extraordinary pleasure he 
found in them, he hastened to put his designs into execution.' 

"Yet in nothing that Mr. Ford's writers have said for him does 
it appears that he knows anything about the cause of the war, 
or cares anything about it. And that explains why he is willing 
to reckon all the lives that have been spent by the heroes of 
this war for the principles of their respective governments as 
sheer waste, and for the sake of ending this conflict would un- 
wittingly be a party to the incubation of another. Mr. Ford's 
entire stock in trade is a parcel of documents shown him by 
Mrs. Rosika Schwimmer of Hungary, and purporting to be 
signed statements from all the belligerent governments showing 
that they are disposed to discuss peace. To estimate the value 
of these documents we need not question their validity. They 
have been laid before the president of the United States, and 
the president of the United States has refused to act on them. 
and yet the president of the United States is known at home and 
abroad as a man of peace. Few Americans, understanding the 
president's sources of exclusive information and his desire for 
peace, and the delicacy with which the foreign policy of the 
United States must be handled in this crisis have been willing 
to butt in and embarrass their government, as the roll call of 
Mr. Ford's small but select party of free excursionists booked 
for the Oscar II will show. The world, praise be, will take 
note of that, and so far as 'Saturday Night' may speak for the 
people of Detroit we want the world to understand also that 
This city is not a breeding ground for busybodies, that it re- 
spects Henry Ford as a successful manufacturer and admires 
him as a philanthropist, but that it would regard his peace ex- 
pedition as a joke were it not such a humiliation to his city and 
his country." 



TRAVEL EAST IN LUXURY. 
Sunset Limited to New Orleans through balmy skies. Thence 
through historic scenes of days of war, now alive with southern 
life and industry. The Sunset Limited and its connection at 
New Orleans with the New York and New Orleans Limited 
makes an ideal winter trip East. Service the best. Stop-over 
at points of much interest. For booklets and information apply 
Washington Sunset Route, 874 Market St., San Francisco, Cal. 




Splendid Drill Work of San Francisco Cavalry Troop 



The largely attended meeting of representative business men, 
held last Friday, at which a lecture was given by General Bell, 
for the purpose of arousing interest in and inducing citizens to 
train themselves for preparedness, calls particular attention to 
the fact that a well organized cavalry troop has sprung into be- 
ing in this city with a celerity and efficiency perhaps unequaled 
except in time of war — "The San Francisco Cavalry Troop, " or- 
ganized about four months ago. It is a credit to San Francisco 
that this could be done, and disproves that there is any lack of 
patriotism or disinclination on the part of citizens to respond 
to the country's needs — at least here in San Francisco. The 
city may well be proud of the prompt response made by these 
citizens, the splendid ability and work in organization that has 
been done, and the unparalleled promptness and remarkable 
completeness of the organization, the men of which are now 
drilling, attending lectures and studying military affairs with 
the regularity, smoothness and discipline of a well established 
troop. 

Thornwell Mullally, who started the Troop, organized it, and 
who has made arrangements for it, gives much of the credit to 
the War Department and to General Bell and General Murray, 
the present and past commanders, respectively, of the Western 
Department, and to other regular army officers. Through the 
interest and kindness of the Department and these regular army 
officers, Mr. Mullally was able to arrange, through the initial 
period of the organization work and training, for the use of 
cavalry horses and equipment. Without their essential aid, 
he has stated, the splendid results would not have been pos- 
sible, and to them the Troop cannot but feel deeply grateful. 

Mr. Mullally further says that the men composing the Troop 
are actuated by the highest motive, namely, the service of their 
country. To this, together with the aid above mentioned, he 
ascribes the phenomenal success of the Troop. He said noth- 
ing, however, of the ability which he has shown as an organizer 
and, we might say, as a leader in getting the men together, 
handling them, providing them with facilities, making it pos- 
sible for them to get regular army instructors in drills and lec- 
tures, quarters, equipments and horses. He does not, however, 
need to say anything of this, as we have come to know of his 
ability in this direction from his work as the acting head of the 
United Railroads during and after the fire, and in connection 
with the Exposition and other matters of a public nature that 
he has managed. 

The high motive, however, spoken of by Mr. Mullally is evi- 
denced in the seriousness with which the men do their work. 
And it is work — hard work. Every Wednesday the men as- 
semble for a lecture given by Lieutenant Charles Burnett, of 
the First Cavalry, U. S. A. Lieutenant Burnett is peculiarly 
'.veil qualified for this work both by experience and ability. 
After the lecture questions are asked. A copy of the lecture is 
sent to each man for his further study and examination. These 
lectures cover a wide scope in military knowledge and training, 
and go into the various subjects thoroughly. They are intensely 
practical, so as to school officers thoroughly in handling men in 
the field and in actual war. Other prominent military authori- 
ties will be asked to give talks in military matters to the men 
from time to time. A carefully prepared list of military books 
of a practical nature is furnished each man as a military library 
for further studies. 

After the lecture the men proceed to their quarters and the 
stables at the Riding Academy, don their uniform, which is a 
service uniform — made for work — saddle their horses, march 
to the Presidio drill grounds, where the further instruction of 
Lieutenant Burnett and Lieutenant Kenyon A. Joyce, Sixth 
Cavalry, U. S. A., who is also well qualified by experience and 
ability, the men are put through a rigorous mounted and dis- 
mounted drill lasting two hours. This drill is hard, serious 
work from start to finish, just as much as that of the cavalry 
men of the regular army, for the work is exactly the same. In 
fact, some of the troopers drilled with the regular cavalry 
when they were stationed at this post. It is a tribute to the 
physical condition of the San Francisco men that they have 
been able to do this work so well from the start. 

The rapid progress of the men in this work has elicited the 
enthusiastic praise of the regular army officers, who say the 
result has been ascribed to the intelligence of the men, to the 
mental training which they have received in colleges or in their 



professions or business, and. above all, to the concentration and 
serious purpose of the men due to the fact that they are en- 
gaged in preparing themselves to serve their country in the way 
of their country's greatest need, for it is recognized that our 
country has not a sufficient number of trained men to protect it 
from attack. There is not to-day in our country a sufficient 
number of men trained even to act as privates in case of war. 
If war were made upon us it would require some months to fit 
an adequate number of even enlisted men. There is, of course, 
an absolute dearth of men trained as officers, and a serious, 
dangerous menace to the very existence of our country is that 
men cannot act efficiently as officers without training. 
A striking editorial in a local paper brings this out as follows : 

"Two prime causes of the British defeat at the Dardanelles 
stand out in high relief against that tragic background of wasted 
valor and dreadful suffering and bloodshed. They are: First, 
the incompetence of the commander-in-chief and of many of his 
subordinate officers. Second, the interference and the ineffi- 
ciency of civilians in authority, planning and directing military 
and naval operations. And these two features we Americans 
should take seriously to heart. For these two fatal and inherent 
faults of the British military system are faithfully reproduced 
in our own system, and if we come to grips with any first class 
military power, we shall inevitably have to face the same bitter 
experience of slaughter, failure, defeat and retreat which has 
been the record of every major British military operation during 
the year 1915." 

The hard work which the men of the San Francisco Troop are 
doing on the drill ground and in lectures and studies is exactly 
the training suited to fit them as officers. The quality of the 
men, the seriousness of their purpose and their experienced in- 
structors, enable tho men to cover the ground rapidly and effi- 
ciently. Thirty day encampments are good, but the work of 
the San Francisco Cavalry Troop goes further. It is done 
regularly throughout the year, learning the new and going over 
the old. They propose also to have several yearly encamp- 
ments lasting for several days each. It is proposed to ride to 
the encampment — a day's march or so — some thirty miles, camp 
out, and from sunrise to sunset engage for several days in the 
hard training and duties of the regular army men, and march 
back to their city quarters. Particular attention is to be paid 
lo proficiency in shooting. The Troop has a sub-calibre shoot- 
ing range installed, where they have the opportunity to show 
that practice makes perfect. With the consent of the command- 
ing officer of the Western Department they hope to get further 
practice in shooting on one of the Government rifle ranges and 
to qualify as marksmen and experts. Many of the men are 
good horsemen, either from playing polo or riding generally. 

Too much credit cannot be accorded to the men who are giv- 
ing their time to this work; and the speedy, thorough, efficient 
and practical manner in which the organization has been per- 
fected and arrangements made for it, which has already put the 
Troop on a permanent basis, where it is doing such splendid 
work, shows that the man who did it has the proper qualifica- 
tions for making an officer. The manner in which he endured 
a serious injury, while engaged in the drill, which has confined 
him to the St. Francis Hospital for now over two months, shows 
that he has the requisite strength and nerve. 

The men who compose the Troop are professional and busi- 
ness men and representative of the best and most sterling of our 
citizens. They are business men, lawyers, doctors, newspaper 
men and capitalists. The roster of the S. F. Cavalry Troop is 
as follows: 

First S n 'in rii I ell .Mullally. Si 

Vincent wini Armsby Q i Stanley W. 

Morshe id. i Lawrence I P. Neville. 

S. F. B. Moi - .1.1 .1. Tobln i in. 1'rl- 

m M. Abbott, Raymond Armsby, John C. < 'harles 

B ' 1 ] i i Qeoi Boyd 

n, Uberl i ' Ibblee, Harrison Olbblee, Henry Fostei i 
i Eastland, Dr. Jai 

- fSan i" SI : : ivens, Robert G. I 

- ' ' " eorge H. Howard h phreys, Archibald 

. ■ i lllnton LaMo I H 

Lent. A. S. Mill i . Kno Hi NeaV Ken- 

neth Moon fi .i " i itt l.ewy T. ! 

William lay B. SpllvaJ : tlmmel, 

Jwlnnerton, William S. Te\ is. Jr., Wharton Thui p West- 

"ii Alfn .1 Whltti w illlama. 



January 22, 1916 



and California Advertiser 



19 




Supeiintendent H. A. French sends the following figures for 
The State Motor Vehicle Department business to last Saturday 
for 1916: Registrations — Automobiles, 129,582; motorcycles, 
10,314; chauffeurs, 1,941; auto dealers, 950. Receipts — Auto- 
mobiles, $1,317,702.40: motorcycles, $20,628; chauffeurs, $3,- 
882; auto dealers, $23,282; motorcycle dealers, $410. Total re- 
ceipts, $1,365,404.40. 



The Story of the Automobile Trade Told In Tacts and Figures 

The romance of the motor car industry which, within the 
century, has developed from practically nothing to the third in 
?ize in the United States, being only exceeded by woodworking 
and steel products, is comprehensively told in the figures sent 
to the News Letter by Alfred Reeves, General Manager of the 
National Automobile Chamber of Commerce at Washington, 
D. C. 

While New York State leads in total registrations, California, 
with 163,716 cars (excluding motorcycles) and a population es- 
timated by the State school board at 2,800,000, has the greatest 
per capita ownership, or one car to every 17 persons. Califor- 
nia also pays the greatest amount of taxation for licenses and 
drivers' fees, $1,954,951 in 1915. 

The motor car production for 1916 will exceed 1,200,000. 

On the basis that any person with an income of $1,200 can 
own a car, there is market for automobiles to the number of 
5,000,000. 

Motor vehicles sold during 1915, 892,618. 

Retail value of cars and trucks sold in 1915, $691,778,950. 

Passenger cars sold in 1915 842,249. 

Retail value of passenger cars sold in 1915, $565,856,450. 

Motor trucks sold in 1915, 50,369. Retail value of motor 
trucks sold in 1915, $125,922,500. Motor car sales almost dou- 
bled from 1907 to 1908, from 44.000 to 85,000. 

Number of carriages sold annually from 1908 to 1912, 1,000,- 
000. 

Miles of public road in the United States, 2,273,000. 

Money spent in this country on highway construction last 
year, which made for tremendous increase in real estate values, 
almost $250,000,000. 

Automobile exports to 80 different countries in 1915 in- 
creased 250 per cent and will exceed $100,000,000. 

In 1914 it was $28,507,464. 

England is our best buyer of automobiles, taking for the year 
ending June 30: trucks, 5,306; pleasure cars, 8,321, valued at 
$21,000,000. 

Estimated value exports of commercial vehicles only, 1915 
(increase 600 per cent), $63,000,000. Estimated value exports 
passenger cars during 1915 (increase 90 per cent), $37,000,000. 

Freight carloads cf automobiles shipped during 1915 ex- 
ceeded 200,000. 

Miles traveled annually bv motor vehicles (average of 5,000 
miles per carl, 12,000,000,000. 

Gasoline consumed annuallv by motor vehicles (average of 
400 gallons per car) 980.000,000 gallons. 

Lubricating oil consumed (average of 12 gallons per car), 
28.800.000 gallons. 

Tires used annually on motor cars, 12,000,000. 

Number cf brands of tires used en motor cars, almost 125. 

Number of types and sizes ?f tires. 140. 

Motor vehicles registered in the United States from State re- 
ports, July 1, 1915. 2.070 000. Total registrations for 1915, 
2,400,000. 

Total manufacturers of passenger and commercial cars, 448. 

Commercial vehicle manufacturers, 257. 



Dealers, garages, repair shops and supply stores, 27,700. 

States in which automobile factories are located, 34. 

Proportion of motor vehicles to population of United States, 
1 to 48. 

Proportion of motor vehicles to miles of road, 1 to 1. 

Proportion of automobiles to area of United States, 1 to 1 1-3 
square miles. 

Scientific engineering, standardization of main parts, skilled 
manufacturing, big production and efficient selling brought the 
passenger car to an average price in 1915 of $672. 

The automobile and improved roads in some localities have 
increased land values 100 to 400 per cent. 

Automobilists pay registration fees in all States and personal 
property tax, in addition, in all but four States. Many States 
also require and charge for a driver's license, while others have 
a wheel tax. There was paid more than $7 per car in motor 
vehicle fees for registration in 1915, exceeding $14,000,000. 

Keen competition in the automobile industry brought failures 
in the past five years of 400. 

Exports of cars and trucks per month are at the rate of 
$8,500,000. 

In 1903 the production was 11,000. 

Value of production in 1903, $12,650,000. 

Big production came with the standardization of the most im- 
portant parts of the cars in 1910, when the number of cars 
msde reached 187,000. 



Famous French Drivers In tbe War 

Records of the French War Department are of interest to 
American followers of automobile racing in showing the pres- 
ent activities of the famous French automobile racing car 
drivers who have participated in American speed contests. 

George Sizaire, who competed in the United States, is at- 
tached to President Poincaire's reserve staff as an emergency 
driver, and has taken the President on two trips to the front. 
Albert Guyot has joined the aviation corps and was one of the 
first men to fly in Russia. He is at present attached to the head- 
quarters staff of one of the armies operating in the Argonne, 
and has only been away from the front six days in fifteen 
months. 

Arthur Duray, runner-up in the 1914 Indianapolis race, is 
attached to the General Automobile Reserve and is driving a 
De Launay-Bellville car, and is undertaking special missions 
from Paris to the front. Jules Boillot is a sub-lieutenant, and 
is taking instructions as an aeroplane pilot. Jules Goux, winner 
of the Indianapolis Speedway race in 1913, is attached to the 
staff of the military governor of Belfort. Jean Chassagne, Sun- 
beam pilot, formerly the member of an artillery corps, is now 
attached to an important aerodrome in the suburbs of Paris. 
Victor Rigal, who has been both a Sunbeam and Peugeot driver 
and has performed in America, is now a sub-lieutenant in charge 
of an automobile convoy. Among the old-time automobile 
drivers, Victor Hemery is a driving instructor; Louis Wagner, 
of Vanderbilt fame, is serving in the artillery; Rougier is an 
aviator; Henry Fournier has charge of a shell making factory; 
Morris Sizaire is in command of an automobile repair shop at 
the front; Caillois is doing similar work at Challons; Charles 
Feroux, automobile editor, is attached to the government aero- 
plane motor laboratory, and tests all new motors before they 
are accepted by the army, and Rene Thomas is making aero- 
plane motor parts in his own shop near Paris. 



FIRE 


PROOF BUILDING 




20-- 


-MARSHALL SQUARE-- 

GARAGE 


-20 


EXPERT AUTOMOBILE REPAIRING and MACHINE WORK 






AUTO SUPPLIES 








NO. 20 MARSHALL SQUARE 




Odp. 


8th an 


i Market Sts. Sa 


i Francisco 



London and Lancashire Fire Insurance Company 

Orient Insurance Company 

332 PINE STREET SAN FRANCISCO, CAL. 

Sam B. Stoy. Mgr. CO. Smith, Agency Supt. W. B. Hopkini, Local Sec. 



Automobile Department W. M. KLINGER, General Agent 



20 



San Francisco News Letter 



January 22, 1916 



Indianapolis Plans Great Speedway Bace 

New York City, January 21.— Perhaps no subject was of 
greater universal interest among the thousands of automobile 
owners gathered here during the automobile show than the 
coming season's speedway races. 

During the automobile show, the Indianapolis Motor Speed- 
way, the first built in the United States, issued its entry blanks 
for its sixth annual International Sweepstakes Race to be held 
in Indianapolis Tuesday, May 30, 1916. 

The distance for this year's race is 300 miles. The opportu- 
nity to get rich quick is more potent for 1916 than ever before 
for the driver who is able to capture first place at Indianapolis, 
New York, Chicago and other speedway races. 

There is just one little thing not to be overlooked, according 
to racing fans, and that is the word "quick." From the^way 
the cars went faster and faster in 1915, the winning drivers 
have a most strenuous racing season ahead of them for this 
year. Veterans of the game believe that after the Indianapolis 
race it will be practically possible to tell who will bank Amer- 
ica's racing fortunes when the season is over. Thus, aside from 
being the initial race sport of the year, the Indianapolis race 
w ill have even greater significance. 

It is interesting to note that every car must show a speed of 
at least eighty miles per hour in the official speed trials of one 
lap of the track in order to be eligible to start in the race. These 
s-eed trials are to be held on May 26th and 27th. A ruling of 
the Contest Board of the American Automobile Association, 
which will be enforced, declares that not more than three cars 
of any one make may start in any one speed event as a factory 
or team entry. Two additional cars of the same make may start 
provided they are entered by individuals having no connection 
with the factory team, but are bona fide entries. In event of 
more than five cars of one make being entered, the fastest five 
in the official speed trials shall be eligible. 



The Semi-Trailer In Trucking 

That the era of the trailer and the semi-trailer for motor 
trucks is upon us even the most skeptical cannot doubt, if he 
reads the trade papers which keep abreast of the development 
along these lines. A few years ago, users of trailers and semi- 
trailers were comparatively scarce. While the economy and 
the efficiency of this method have been recognized, the rather 
odd appearance of trailers and semi-trailers has prevented their 
general use; but as many of the more progressive business- 
houses have begun to use them in spite of this seeming objec- 
tion, people are becoming accustomed to them and ceasing to 
regard them as odd. 

Another objection formerly raised to this method of hauling 
was that motor trucks would not "stand up" under the increased 
load. Nevertheless, actual practical tests have proved that a 
truck can safely haul more than twice as much as it can carry, 
if no more than the normal load for which it was built is put 
on the driving wheels. 

It was also feared at first that the ordinary wagon would not 
stand the strain of being used as a trailer on account of the 
speed at which it would be drawn; but the wagon, too, has held 
up under practical tests. 

It has been found advisable for trailers to be built on general 
wagon plans, since the wagon is the result of many centuries 
of development, and it would be hard to improve upon it. Trail- 
ers for Fords and other light roadsters should have roller or 
ball bearing axle and rubber tires on account of the speed ; but 
for heavy hauling steel tires and a plain bearing axle are just 
as good, provided means are employed for keeping the latter 
lubricated. 
_ There are at present two methods of utilizing the trailer prin- 
ciple — the semi-trailer and the full trailer. The former is un- 
doubtedly the best. It enables the driver to manipulate in nar- 
row streets, driveways, lumber yards, coal yards, and other 
places too narrow to allow the use of a four-wheel trailer. 

In many cities, trucks with four-wheel trailers are prohibited, 
but the tractor semi-trailer unit is allowed on all streets. With 
the tractor and semi-trailer, the driver can back the vehicle in 
exactly the same way in which a teamster backs a wagon with 
a team of horses. Backing is out of the question with the four- 
wheel trailers, except with a few built for the purpose, and even 
with these it is necessary to have an extra man and special ap- 
pliance, which causes much delay. 



The most important advantage of the semi-trailer method 
is that a part of the weight may be used for traction. If there 
is not enough weight on the driving wheels they will slip on 
muddy roads, on wet asphaltum, or on snow and ice. With the 
tractor semi-trailer enough weight is concentrated on the driv- 
ing wheels to allow them to draw the entire load with no chance 
of slipping. 

* * * 

Holller Eight MaVers Bid for Popular Favor 

Predictions that the Hollier Eight car which arrived in this 
city last week and was placed on display in the salesrooms of 
the Cole Pacific Motor Company, would prove one of the big- 
gest drawing cards in local motordom, gives every evidence of 
being fulfilled to the letter, according to W. B. Cochran, vice- 
president and general manager of the company. Cochran states 
that, despite the fact that the weather during the past week 
was conducive of almost anything except interest in motor cars, 
scores of prospective buyers took demonstrations in the new 
arrival, in consequence of which many orders were booked for 
early deliveries. 

Tests of all descriptions were made of the car, says Cochran, 
including speed, hill climbing stunts, high gear work, resiliency 
and flexibility of the motor, the car's roadability over all kinds 
of roads and grades, its economy on fuel and lubricants, and its 
ease of operation. 

In all of the tests — and Cochran claims the car was put up 
against them many times each day — the Hollier demonstrated 
its suitability under all conditions for general all-round usage. 
When unusual demands were made of it, such as negotiating 
particularly steep inclines where traction was poor at best, the 
car is said to have shown considerable reserve power, an im- 
portant factor with owners, as most of the latter frequently 
demand much more of a car than the builder originally intended 
it should meet. 

* * * 

In 1915, more than $15,000,000 was expended in factory ad- 
ditions and equipment by the auto trade. Large increases in 
capitalization of many large companies and refinancing them on 
a scale hitherto undreamed of were so common that a new 
$6,000,000 or $10,000,000 corporation was not deemed unusual. 
Enormous profits directly influenced by the war brought about 
these conditions. 

* * * 

Farmers Using Motor Trucks 

It is estimated that more than 4,000 American farmers are 
now using motor trucks. This is about four per cent of the 
total number of trucks sold in the United States. These vehi- 
cles have nearly all been bought within the last two or three 
years, indicating a swiftly proved economic success, a supposi- 
tion greatly strengthened by a recent careful canvas of the 
Kissel Motor Car Company. Of the numerous Kissel-Kar 
trucks in agricultural service, there was not an owner found 
who had any regrets at having purchased the truck, while not 
a few reported that they could trace as great an actual saving 

to it as any piece of machinery on the farm. 

* * * 

« * * 

A. First-Class Garage 

A self-respecting man respects his car, and he insures the 
painstaking attention to which every car is entitled by keeping 
it at Dow & Green's Garage in Taylor street, between O'Farrell 
and Geary. Service is the slogan of this deservedly popular 
garage. 



A Motor Truck Show 

Will be Held in the Ball Room and Parlors of the 

Palace Hotel 

January Twenty-Fifth, Twenty-Sixth and Twenty-Seventh 

Nineteen Hundred and Sixteen 

From Ten A. M. to Eleven P. M. 

You are Most Cordially Invited to Attend 

Entertainment 
Afternoon and Evening Admission Free 



January 22, 1916 



and California Advertiser 



21 



High Speed Motor Engine* Popular 

"We are selling the Marion car because we honestly think 
that it is by far the best car on the market for the price to-day," 
says E. E. Wickstrom, of the American Auto Company, dis- 
tributers for the Marion car. 

"At the time that we closed for the Marion agency we had 
under consideration, and in fact had almost closed for one of 
five well known makes. But the announcement of the re-ar- 
rangement and readjustment of J. I. Hanley's interests under 
the new name of the Mutual Motors Company of Jackson, Mich- 
igan, changed our plans. 

"We at once sought the Marion agency, not only from the 
fact that we knew the car was right, that it had a host of satis- 
fied owners on the coast, but we had absolute faith in Hanley, 
who in the past had proved that he could produce a standard- 
made motor car at the right price, followed up by a consistent 
service system that meant repeat orders. 

"That we were right in our judgment is shown when one in- 
vestigates the latest Marion models. When one stops and con- 
siders the new French type, high speed, six cylinder motor that 
is installed in it, they will realize how well abreast of the times 
this factory is to-day. 

"This motor has cylinders with three-inch bore and five inch 
stroke, and develops a rating of 21.6 horsepower under the 
A. L. A. M. rule. 

"To the ordinary automobile owner the statement that a six 
cylinder motor under any rule has only twenty-two horsepower 
would strike him as being under powered, especially for the 
steep hills and grades encountered on the Pacific Coast. 

"This, however, is misleading, for the twenty-two horsepower 
is developed at only 1,000 revolutions per minute. As this 
motor at its highest efficiency works best at 3,000 revolutions 
per minute, one can see that this greater speed must develop 
increased power. 

"By actual test it has been found that the Marion motor at 
1,500 revolutions per minute develops 31.5 horsepower; at 
2,000 revolutions per minute develops 40 horsepower, and 3,000 
revolutions per minute develops 56 horsepower. 

"While under the old rule which is still in existence the motor 
is designated as a 22 horsepower motor, yet it has the possi- 
bility of employing 56 horsepower when needed." 

* * * 

Jitney Runs 11,000 Miles In Year 

Thirteen thousand miles of the hardest kind of service a mo- 
tor can be put to without one cent of cost for repairs is the 
record just made by a six-cylinder Saxon car. 

Some months ago William Coy of this city purchased a six- 
cylinder 1915 Saxon, and placed it in the jitney service. This 
was at the beginning of the big rush of visitors to San Fran- 
cisco to visit the Exposition, and before it closed Coy had 
driven his Saxon 11,000 miles over the streets of San Fran- 
cisco. Finishing up on the jitney work, Coy decided to take 
a vacation, and spent several weeks touring the State. 

From San Francisco he drove to Los Angeles, and thence to 
San Diego. After driving around the Coronado district he went 
across the Mexican line to Tia Juana. Returning to Los An- 
geles, he started north by way of the Mojave desert over El 
Camino Sierra to Lone Pine. 

From Lone Pine he drove on to Independence and Big Pine, 
thence over four ranges of mountains to Goldfield. Any one 
who has ever traveled over this section knows what these four 
ranges are and the condition of the roads, and fully appreciates 
how good a car must be to fully negotiate them. 

From Goldfield he drove on to Tonopah, thence up through 
the sage brush country to Reno. All along the route he made 
side trips to interesting points. At Reno he was figuring on 
crossing the Summit to San Francisco, but investigation showed 
that this would be an impossibility on account of the deep snow. 

* » • 

Latham Auto Supply Co to deal wllh (be Trede Exclusively 

The popular house of the Lathan Auto Supply Co., 1455 Van 
Ness avenue, announces that they will sell to dealers only in 
the future, and by so doing expect to give better service and 
prices. While they will be missed by the private owner, yet 
ultimately he will get the benefit of their system as the goods 
percolate through the regular trade channels. The firm is a 
very extensive dealer in all kinds of accessories, and for a 
long time has occupied a leading position here. 



New Tire Factory Branch 

An announcement of interest to automobile owners of this 
State has just been made to the effect that the Perfection Tire 
and Rubber Company, one of the most important tire manufac- 
turers in this country, has established a factory branch in San 
Francisco. The Western headquarters of this country will be 
located in the Hearst Building and are in charge of Charles W. 
Harris. 

The entry of the Perfection Tire and Rubber Company into 
this field means another strong competitor for the rapidly 
growing tire business of the Pacific Coast, and the establish- 
ment of Western headquarters in San Francisco is another proof 
of the importance of this city as an automobile and tire center. 

The Perfection Tire and Rubber Company operates factories 
at Fort Madison, Iowa, and at Wabash, Ind. Each factory has 
a capacity of 1,000 tires per day. 

Both plants are being enlarged, and Harris says the company 
plans an extensive campaign for advancing the sale of its goods 
throughout the United States during the coming season. 



MoToRoL 

It suits because it doesnt soot" 

If you want to prolong the life of your engine 
If you want to eliminate smoke and carbon 
If you want to reduce your oil expense 

Use MoToRoL 

Hughson & Merton, Inc. 

530 Golden Gate Avenue 

San Francisco, Cat. 



<£r~ w ASHLESS J^U 



AUTOISTS 

SHOULD NEVER BE 

WITHOUT 
THEM 



| USE LIKE AN ORDINARY TOWEL | Your Grocer Sell, 'Em 



TIRES VULCANIZING 

TOM H. ELKINGTON 

Long Mileage Tires and Second-Hand Tires 
Ererything Needed for the Bus 

1135 VAN NESS AVE.— Near Geary Phone PROSPECT 1566 



'EraraiffliiDSfflE 



FREE FROM CAR HON 

BERNARD I. BILL 



543 GOLDEN GATE AVE. 



SAN FRANCISCO, CAL. 



LARKINS & COMPANY 

CARRIAGE AND AUTOMOBILE BODY BUILDERS 
l>t tolls! i 
1610-1612-1614 VAN NESS AVENUE 

Betwc Sta. Phone Prosi 

Where their entire attention will be devoted to the prompt delivery 
of the best work that a modern plant, high-class mechanics and 
materials can produce. 



Automobile Starting and Lighting Systems 
Give Satisfactory Results When Given Proper Attention 

We specialize on electrical equipment, storage batteries, etc. 
and guarantee satisfaction 

GUARANTEE BATTERY COMPANY 

639 VanNe.tAve BRAND 4 CUSHMAN Phone Franklin 2772 



22 



San F 



rancisco iNews 



Ne 



Letter 



January 22, 1916 




Warner Auto Covers 

The Warner Auto Top Co., 1646 to 1650 Central avenue, Cin- 
cinnati, 0., is manufacturing a large line of automobile uphol- 
stery covers. These covers are patterned and tailored by tailors 
experienced in custom work, and are designed to give a touch 
of individuality to the car. The arm pieces, where the most 
wear occurs, are reinforced with muleskin and all seams are 
bound with Boston leather to prevent wear at these points. 

Seven or eight different grades and styles of material are 
offered, giving the purchaser a large selection, both as regards 
price, color and quality. "Jeans" is a low priced double tex- 
ture cloth with a coating of rubber between the two layers. 
"Clean-easy" is another style, this being a single texture cloth 
without any rubber incorporated in it. For those who want a 
higher grade of cloth, duck in light gray, medium gray and 

brown, is being offered. 

* * * 

\itomoblle Clock Encased In Rubber 

Automobile clocks are subject to many unusual conditions 
that an ordinary clock is not required to withstand, among these 
being vibrations from road shocks, electrical effects from elec- 
trical equipment on the car, and dirt. The Pennsylvania Rub- 
ber Company, Jeannette. Pa., has invented the Lewis Nojar 
rubber incased automobile clock. 

The clock is entirely incased in red rubber, which not only 
absorbs road shocks, but also makes the clock immune from 
electrical disturbances, since rubber is a non-conductor of elec- 
tricity. The rubber casing fits firmly around the clock, leaving 
only the face exposed, and thus effectively preventing dust and 
dirt from getting into the interior and clogging the works. The 
life of the clock should therefore be increased, because when 
dirt enters a clock it has a tendency to grind out the bearings. 
The clock is stem-wind and is made in several styles suitable 
for different makes of cars. 

Universal Foot Control 

A foot control that leaves the driver's hands free to operate 
steering wheel, brakes, horn, etc., is a new device being offered 
to motor car owners by the Universal Device Company, Three 
Rivers, Michigan. According to the makers, the Universal Foot 
Control gives the driver absolute control of his car at all times, 
saves an unlimited amount of gasoline by not speeding the 
motor when turning corners or slowing down, and makes the car 
run smoother and steadier. It is priced at $1.80 delivered, and 
is sold under a guarantee of satisfaction. 

* * * 

Egyptian Fuel Mixer 

A simple device to reduce cylinder friction in motors and pro- 
duce more power per gallon of gasoline has been invented by 
R. D. Loose, recently of Springfield, 111., and now arranging 
to locate in Detroit. It is called the Egyptian Mixer, and is 
claimed to make a gasoline saving of 10 per cent. 

The device changes the mixture in the carbureter by drawing 
all condensation from the walls of the intake manifold and 
sending the gasoline through the carbureter and on through the 
cylinders with a whirling motion of such force that the whirl 
continues until stopped by the compression stroke. The mixer 
is a sort of slotted cylinder, made of brass, with flange on one 
end, and is fitted into the manifold so that the connection is 
air tight. The inventor claims that this method of causing the 
mixture to enter the cylinder in a whirl instead of in straight 
lines or stratas prevents the uneven collection of gasoline on 
the cylinder walls. 

Mechanics who have tested this mixing device state that it 
produces very good results when used on a Ford or any other 
car having a short manifold, while one wellknown motor expert 
of_ the Curtiss aviation staff is quoted as recommending the 
mixer for all high-speed aero or motor car motors. The de- 
vice weighs less than one ounce, and sells for $3. 



TELEPHONE FRANKLIN 1836 

FOR A 

Touring Car, Limousine or Taxicab 

(% Uljtip S»tar ffitn? 

AUTO TOURING COMPANY 




RATES: 7 Passenger Touring Car* $2X0 p«r Hour 
7 Passenger Closed Cars $2.50 per Hour 
Special Rates by week or month. 

TAXICAB RATES FOR SHORT TRIPS 

Day and Night Service 

Our Taxi Service is Most Reasonable and Unexcelled. We use 
seven passenger closed cars as above for this service which bear 
no mark of identification signifying a rent car. The "Zone" rate 
applies to all Taxi service so when ordering a car ask the tariff first. 



We Make a Specialty of Repairing Auto tamps, Radiators and Fenders at Short Notice 

PHONE MARKET 751 




.it LAMPS. LANTERNS. REFLECTORS of nil Description 
METAL SPINNING 



Tips to Automobi lists 

(CUT THIS OUT.) 
The News Letter recommends the following garages, hotels and supply 
houses. Tourists will do well to cut this list out and keep It as a guide: 

palo alto.— PARKIN'S CAFE— Juut opened. The only strictly Oral 
class cafe on the Wishbone Route devoted to the patronage of automobile 

owners and their families. Corner of University avenue and The Cinle. 



SAN JOSE.-I.AMOLLE GRILL. 36-38 North First street. The best 
French dinner In California. 76 cents, or a la carte. Automobile parties 
■riven particular attention. 



PALO ALTO.— PALO ALTO GARAGE. 443 Emmerson St.. Tel.. P. A. 
333. Auto livery at all hours. Tires and sundries In stock. Gasoline, oil. 
repairing, lathework. vulcanizing. Open day and night. 



The Six of Sixteen 

Srfo^r^ Osen McFarland Co. 

Golden Gate Avenue 



CLASS A" GARAGE, inc. 

Strictly Fire Proof Building 

STORAGE SUPPLIES REPAIRS 

BEST SERVICE ASSURED 
735-751 POST STREET SAN FRANCISCO 

TELEPHONE PROSPECT 2280 



WHERE SERVICE MEANS SERVICE 

M & H GARAGE 

819-835 ELLIS ST. B a e r e N e e n ss P A V k e nue 

WHERE THE PRIVATE OWNER FEELS AT HOME 



January 22, 1916 



and California Advertiser 



23 



The Background of the War Zone 



"A wonderful story of a French engineer's deed of sacrifice 
comes from Salonika," says the Telegraph's Paris correspond- 
ent. "The French submarine Turquoise was recently disabled 
in the Sea of Marmora, and captured by the Turks, the officers 
and crew being taken prisoners. The submarine was towed in 
triumph to Constantinople, and exhibited as a trophy. Turkish 
officers visited the submarine and took the French engineer on 
board to show them the working of the machinery. The engi- 
neer had a heroic idea, which he explained in notes he left be- 
hind with a friend. He went on board with six Turkish officers, 
took the submarine out to sea. then sank her, with himself and 
the six Turkish officers, and she has not been seen again." 

"The extent to which the peerage has voluntarily surrendered 
the lives of its sons to the service of the Empire is strikingly 
illustrated in the pages of. the new 'Debrett,' " says the Pall 
Mall. "The roll of honor of more than 800 names of those who 
have been killed or have died of wounds fills twelve pages, and 
an analysis of the list shows that it contains : 1 member of the 
Royal family, 6 peers, 16 baronets, 6 knights, 7 M. P.'s, 164 
companions, 95 sons of peers. 82 sons of baronets, 84 sons of 
knights. The cruel way in which fate has hit some families is 
shown by the list. Changes in the succession to more than 100 
titles have been caused by the deaths in the war. In quite a 
number of instances the peerage is threatened with extinction 
owing to the death of all possible heirs. Half a dozen baronets 
are also left without heirs, and several titles are in doubt owing 
to the heirs being reported 'missing.' " 

Mr. Fen Tillett, in the presence of Lord Derby, told this tale : 
A young British officer — "a youngster," Mr. Tillett called him — 
caused his military superiors not a little anxiety by reason of 
the personal risks he ran from time to time, quite unnecessar- 
ily. When these superior officers were questioned as to the 
reason for their solicitude concerning the personal safety of 
this young officer, the reply was : "It's all very well for him; but 
if anything happens to him, we shall be blamed. And that 
youngster's mother," said Mr. Tillett, as he closed the story, 
"happens to be the Queen of England." Loud cheers greeted 
these final words, because not till he uttered them had Mr. Til- 
lett given the slightest clue to *he identity of the officer of whom 

he was speaking. 

* * * 

The latest German statistics show that in twenty-four leading 
German cities the birth rate decreased during April, May, June 
and July, 1915, by twenty per cent, as compared with the corre- 
sponding months in 1914, which is equivalent to a loss of four 
hundred thousand births annually throughout the German Em- 
pire. 

* * * 

Brown and Jones were single men; 
Each had the pluck of an average ten; 
Jones enlisted; so did Brown, 
In the same old reg. of the same old town. 
Jones enlisted for you and me; 
Brown to be Sergeant Brown, V. C. 
Jones's deed made the country ring; 
Brown did the same, identical thing. 
General Robinson saw them done: 
Jones got a V. C; Brown pot none..' 

— Sacerdos, in ihc Doncastcr Gazette. 

* * * 

"Libre Belgique," the daringly published Brussels news- 
paper, the home of which the Germans' despite their most stren- 
uous efforts, have failed to unearth, has now reached its fifty- 
third number, says the Central News Rotterdam correspondent. 
Domiciliary searches for its editors and staff take place every 

day, but no single capture'has been made. 

* • • 

When the war opened, the entente had a population of 230,- 
000,000 as against 116,000.000 for the central powers. The Ber- 
lin Tageblatt estimates that conquest has reduced the enterte 
to 214,000,000. and increased Germany and its allies to 150,- 
000,000, reducing the disparity from ll'4.000,000 to but 40 
000, which in a war of such a scale is almost negligible. More- 
over, new territory has been added at the rate of about 386 



square miles a day, making a total gain of 310,500 square 
miles. It must be said, however, that just as the numerical 
superiority of the allies did not show a corresponding superior- 
ity in strength, so the power of the central states is not in- 
creased in proportion to the territory occupied and the popula- 
tion held in subjection. Indeed, the further the front is ad- 
vanced the longer become the lines and the greater the drain 
on military reserves. The chief gain, perhaps, lies in the iron 
and coal of France and Belgium, and in the grain supplies 
drawn from the countries to the east and south. 

It's a long way to gay Paris and its 70,000 street lamps of 
before the war, but the increase of the number of lights from 
23,000 to 24,000 is a significant step on the way. It looks at 
least as if Paris would never have to be any darker, electrically 
speaking, as a result of the present conflict. 



THE CAMPAIGN OF CLEAN ADVERTISING. 

Frederick S. Nelson has been elected president of the Ad- 
vertising Association of San Francisco. He has announced 
that he will endeavor to carry the association to success on two 
planks of a constructive platform : An absolute cleaning up 
of untruthful advertising for the sole purpose of eliminating 
waste and making advertising more productive; and, second, 
constructive upbuilding of advertising among manufacturers 
and wholesale interests of this city to create greater activity 
in and consumption of home products. Nelson was instrumental 
lecently in stopping some very misleading advertising in local 
papers, which was greatly injuring legitimate trade in the same 
; ine. So far he has proved a strong practical worker in stamp- 
ing out untruthful advertising. May his worthy and aggressive 
work continue. 



Wedding Presents. — The choicest variety to select from at 
Marsh's, who is now permanently located at Post and Powell 
streets. 



Dr. Byron Haines, Denttst, hns resumed practice at his office In Gunst 
Rulldlng. S. W. corner Oearv and rnwell streets 



r 



VISIT CAPITOL CITY of your STATE £ 



A Day's Trip— Well Spent 



^>^yyyxxx^x\\\\v\vzkvxv^^s#^vy^yAi\\%vv^^^xA 




1 Grounds— Capitol Building- Si 
--Riverside 1 *rtv< 
$3.35 Round Trip Saturdays and Sundays, with return llmli 

Monday. 

OAKLAND. ANTIOCH & EASTERN RAILWAY 



NEW PARISIAN FRENCH LAUNDRY 

Mme. C. La FON 

First Class Work at Reasonable Prices 

Laces and Lace Curtains a Specialty 

Club, Restaurant and Hotel Serrice 

991 OAK STREET 
SAN FRANCISCO 



Phone Park 4962 



BRUSHES 



623 Sacramento Street, between 
Kearny arid Montgomery Streets. 
With full line of brushes. Brooms and Feather Dusters, on h:.nd 
and made to order. Janitor supplies of all kinds. Ladders. Buck- 
ets. Chamois. Metal Polish and Cleaning Powders. Hardware. 
Wood and Willow Ware. 

Call, write or telephone Keary 6787 
WM. BUCHANAN 



Tel. Kearny 1461 Private Exchange Connecting all Warehouses 

SAN FRANCISCO WAREHOUSE CO. 

Warehousemen Forwarding Agents Distributors Public Weighers 

Spur Track Connection with all Railroads 

Main Office — 625-647 Third St., San Francisco. Cal. 



24 



San Francisco News Letter 



January 22, 1916 



INSURANCE 



Thirty-three of the thirty-five fire insurance companies writ- 
ing automobile insurance, members of the Pacific Board, have 
signed the new constitution and general rules of the reorganized 
Pacific Coast Automobile Conference. The American of New- 
ark and the Rochester German, of the George O. Hoadley 
agency, are the companies on the outside. The rule that busi- 
ness on the books written below standard rates should be can- 
celled within thirty days, and that in extraordinary instances 
the executive committee might apply to the executive commit- 
tee for relief, failed to meet with the approval of the Hoadley 
companies. The Hoadley agency demanded that cancellations 
should in all such cases be made immediately. The officers of 
the reconstructed organization are : F. B. Kellam, branch sec- 
retary Royal, president; J. H. Anderson, assistant manager L. 
& L. & G., vice-president. Executive committee : J. B. Levison, 
Fireman's Fund; G. E. Townsend, Aetna; B. Goodwin, of Chris- 
tensen & Goodwin; Arthur Brown, of Edward Brown & Sons; 
George H. Tyson, German American; Sam B. Stoy, London & 
Lancashire; Washington, of the Phoenix. 

Although insurance carried by the Panama-Pacific Interna- 
tional Exposition, including private, State and government ex- 
hibitions. State buildings and property in the Zone, probably 
exceeded $7,000,000, and some of the rates ran as high as 10 
per cent, the total losses were less than $300, as against $478,- 
000 at the Chicago exposition, and $100,000 at the St. Louis 
fair. The exposition proper carried but $1,500,000, covering on 
14 of the main buidlings, and this ran for a period of nearly 
one year. The insurance was placed by the San Francisco 
Brokers' Exchange through a committee consisting of Albert 
M. Bender, J. B. F. Davis and Johnson & Higgins, and all 
commissions were relinquished to the Exposition. The fire 
fighting apparatus, all of the most modern design, was housed 
in three fire houses within the grounds, the area of which was 
about 650 acres. 

* # * 

A decision of the Industrial Accident Commission of Cali- 
fornia is to the effect that an actress, employed at a salary on 
a vaudeville circuit, is an employee and not an independent 
contractor, and an accidental injury sustained is compensable. 
Where the employer has the power of direction and control of 
the route of the performer, time of performance and manner of 
putting on the act, such performer is under contract of sevice. 
Her vocation is not to be classed with such professional ser- 
vices as are rendered by lawyers and physicians. The fur- 
nishing of her own costume and skates does not make her a 
contractor any more than the furnishing by carpenters and 
brick masons of their own tools and working apparel. 

* * * 

George O. Hoadley, coast manager of the American of New- 
ark, has been given the coast management of the Aachen & 
Munich and Caledonian fire insurance companies. Archie Olds, 
formerly coast manager for these two companies, goes with the 
Hoadley agency as assistant manager. Tom C. Williams, for- 
mer assistant manager under Hoadley, retires. 

* * * 

The controversy between the San Francisco Brokers' Ex- 
change and Marsh & McLellan over the writing by the latter of 
the line covering the California Wine Company, has led the 
brokerage firm to notify the Pacific Board that unless their ap- 
plication for membership is favorably entertained by the Ex- 
change, '.hey, Marsh & McLellan, will bring two companies to 
the coast and establish a general agency. 

* * * 

The Century Fire has appointed the brokerage firm of Ma- 
condry & Co. general agents for California, with headquarters 
in San Francisco. The Century was formerly with Harry 
Rolf in the San Francisco office of the Home, and was forced 
out by the taking on of the Franklin. 

* * * 

The United States Surety of San Francisco, having collected 
together 25 per cent of its $100,000 capital stock, has applied 
for a license. The company was organized by contractors, who 
were dissatisfied with their experience with surety companies 
already doing business. The company has twelve months in 
which to pay in the balance of the subscribed capital. 



Commissioner Wells reports that the business of insurance in 
Oregon was fairly profitable last year to all kinds except fire. 
He says that one of the unfortunate circumstances of the year 
was the number of destructive fires in small towns. Figures 
show that in twenty-two towns three or more buildings were 
burned. He finds encouragement in the fire prevention crusade 
in Portland and elsewhere. 

Commissioner Fishback of Washington states that fire losses 
in his State were abnormally large during 1915, and will aver- 
age probably sixty per cent of premiums paid. He attributes 
this condition to a variety of causes, one of the chief being the 
operation of the arson ring along the entire Pacific Coast. Col- 
lections made by the Washington department exceed the 1914 
collections by over $17,500. The 1915 collections totaled $391,- 
S60, and those for 1914, $374,200. On fire insurance this tax 

totaled $143,565 thi? year. 

* * * 

Max Abrams, a San Francisco tailor, was sentenced this week 
to three and a half year? in San Ouentin for burning his home 
for the insurance. His wife, jointly accused, is to be tried on 

March 2d. 

* * * 

The Washington Advisory committee now consists of Her- 
bert Folger (George H. Tyson agency), W. O. Wayman (Way- 
man & Henry), R. P. Fahj (L. & L. & G.), W. H. Breeding 
(Aetna), Walter M. Speyer (New Zealand), all of San Fran- 
cisco, and Evart Lampong. Seattle, and W. S. Berdan, New 

York. 

* * * 

The initial report of the receiver for the Columbus Securities 
Company of Seattle, the holding company for the Empire Life 
of the same place, indicates a very small balance, probably less 
than fifteen thousand dollars, in favor of the stockholders and 

other creditors of that concern. 

* * * 

George Leisander, manager for the Germania, will be the 
next president of the Life Underwriters' Association of San 
Francisco; Walter O. O. Orr, vice-president, and Walter C. 

Palmer, secretary-treasurer. 

* * * 

Rolla E. Fay will, in February, relinquish the management 
at San Francisco of the Southwestern Surety to accept the office 
of superintendent of the casualty and liability department of 
the Aetna in the Pacific district. Mr. Fay is a graduate of the 
University of California, and began his insurance career with 
*he Pacific Surety six years ago, going with the Southwestern 

in 1911 and becoming resident manager in 1914. 

* * * 

Fire Chief Murphy of San Francisco recommends in his an- 
nual report the installation of at least 50 additional cisterns in 
sections of the city at present without water mains, and that 
the excavation at Howard and 10th be converted into a cistern. 
For safeguarding the districts north and south of the Park he 
proposes that a 3,000,000 gallon reservoir be put in Lincoln 
Park, and that a 5,000,000 gallon reservoir be constructed in 
Sunset district. He also favors an extension of the fire limits. 

NOTICE OF ASSESSMENT. 
Natural Soda Products Company. 
tlon ol prim I] place ol bi San Francisco. California. Lo- 

cation of works, ECeeler, Inyo County, California, 

NOTICE is i:i;i;i:i:y GIVEN that at a meeting of the all 
on the 29th day o Decembei L916 ni essment (No. 21 of One Do! 
share w orporatlon, payable imme- 

diately to M Q. WATTBRSON, Treasurer, at Inyo County Bank. Bishop. 
California. 

Any stock upon \\iii, ii t! unpaid on Monday. 

the 11th day of February. II* 16, will be delinquent and aclvei 
at public auction, payment Is made before, \\- 1 1 1 i><- 

Monday, the 6tl d March, 1916, at 1" o'clock noon, t<- pay the de- 

linquent assessmeTi pith cosl Ing and exp. i 

snip. 

NOAH WRINKLE), Secretary. 

Office — No. 613 M t, San PYallclscO, California. 

ANNUAL MEETING. 
Joshua Hendy Iron Works. 
The regular Animal Meeting of the Stockholders of the Joshua Hendy 
Iron Works will !"■ held at i!i<> office of jh< I 

street, nla. on Tuesd lay of February, 

1916 at the hi a m for the pun 

ol I I I- erve for tl ind thi transs 

b islness as ra 

CHAS. C. GARDNER Secretary. 
Office — 75 Fremont street. San Francisco, Cnl. 






'While others are 

Claiming Quality 

We are guaranteeing it." 




PACIFIC COAST DISTRIBUTORS' 



yil9Mlil^®J®K^l^llllsliK@Ig! 



S30 GOLDEN GATE AVE. SAN FRAN C I SCO - 
LOS ANGELES PORTLAND SEATTLE 

ll*2g SO. OLIVE. ST. 343 AN KE.NY ST fl OC EAST PIKE. .ST., 






t 



ANOTHER 




MODEL 83-B 




35 horsepower en bloc motor— -electrically 
equipped — high tension magneto— demount- 
able rims— 4 inch tires (non-skid on rear) 

$795 on the Pacific Coast 

(ROADSTER $775) 

Outselling any car of its size— virtually two for one 



Investigate Our Time Payment Plan 



J. W. LEAVITT &. CO 



\ 



DISTRIBUTORS 

GOLDEN GATE AVENUE AT HYDE STREET 

R , . Los Angeles Oakland San Diego Pasadena Fresno 

orancnesat Sacramento Portland Seattle Sopkane 



J 




■ iIiUIAU My M. I*M 

SAN FJMTCltty, 




Devoted to the Leading Interests of California and the Pacific Coast. 




Vol. XCI 



San Francisco, Cal., Saturday, January 29, 1916 



No. 5 



The SAN FRANCISCO NEWS LETTER AND CALIFORNIA ADVER- 
TISER is printed and published every Saturday by the Proprietor, Fred- 
erick Marriott, 21 Sutter street, San Francisco, Cal. Tel. Kearny 35y4 
Entered at San Francisco, Cal., Post-office as second-class mail matter. 

Chicago Office — Geo. Hische, 1310 Westminster, Westminster Building. 
Chicago. 

London Office— George Street & Co.. 30 Cornhtll, E. C. England. 

Matter intended for publication in the current number of the SAN 
FRANCISCO NEWS LETTER AND CALIFORNIA ADVERTISER should 
be sent to the office not later than 6 p. m. Wednesday. 

Subscription Rates (including postage)— 1 year, $4.00; 6 months, $2.26; 
Foreign — 1 year. $6.00; 6 months, $3 26. 



The cost of battleships is going up — and battleships are 

going down. 

Noah would have felt right at home in Southern Cali- 
fornia last week. 

The yellow peril is again furnishing material in Con- 
gress for oratory — and for demagogy. 

Too many Congressmen are more anxious to defend the 

pork barrel than to defend their country. 

We might sell pools on whether the opening of the Pan- 
ama Canal or the end of the war comes first ! 

Ford's doves of peace should get into the trenches. They 

are better qualified for fighting than for pacifying. 

The lumbermen who were not making their board last 

year are now growing rich from the orders that are being 
planked down. 

The country is shy of money for defense ; but it can put 

up a postoffice at Rube's Corners, by heck, and make a canal 
out of Hog Crick. 

When the newspapers' special correspondents in Europe 

are at loss for real news, they can always fall back safely on 
peace speculations. 

Former President Taft has told the girls at Vassar how 

he keeps himself thin. He evidently meant to tell how he keeps 
himself not so fat. 

Considering what the weather has been doing to South- 
ern California, that section of the State can hardly be blamed 
for wanting to go dry. 

The natural gas in Los Angeles was cut off by the storm 

last week. The real estate boomers should have been able to 
supply the deficiency. 

Shooting and stabbing over trivial causes are growing 

more frequent, the natural result of trivial sentences, or none 
at all, for such offenses. 

Every man's house is his castle, except in prohibition 

communities, where a lot of burly deputies are allowed to rum- 
mage bureau drawers and closets to see if a citizen has more 
liquor than the law thinks is good for his health and morals. 



Private houses in Seattle are being raided, and stocks of 

liquor seized. Are you going to vote for the same damnable 
condition in California? 

Will the Bull Moose wed the Elephant, or will the two 

parties each put up a candidate and give that much more cer- 
tainty to Democratic success? 

Some of the Ford flock, back from Europe, argue that 

the peace trip did some good. Sure — it made us all laugh; 
and that's always good for the public. 

The man who is suing for divorce because he was hyp- 
notized into marrying is giving a valuable hint to a lot of other 
married men who always wondered just how it happened. 

San Franciscans who complain of the recent rain, and 

more rain, should be compelled to move to one of the many lo- 
calities on which cyclones, blizzards and floods have been in- 
flicted. 

The primary law tangle has put the public mind in a 

like tangle, and registration is slow. With a few years more of 
progressive government in California we will progress back- 
ward into chaos. 

California's public schools cost $56.94 per year per 

pupil. Which would not be objectionable if the pupils received 
a real education in the fundamentals instead of a smattering 
of the non-essentials. 

If the extreme militarists had their way we would all 

wear uniforms, while under the pacificists' rule skirts would be 
our garb. The country will be in luck if it can achieve a golden 
means of preparedness. 

New York brokers, at a luncheon the other day, hooted 

a picture of President Wilson when it was thrown on a screen. 
Their boorishness didn't hurt the President, and revealed the 
brokers as a lot of rough-necks. 

The optimistic Republicans are trying to pick a winner 

for candidate for president, while those who see the hand- 
writing on the wall are wondering whom they can choose that 
will be the least inglorionsly beaten. 

It is a base slander to say that a ship stranded in San 

Pedro harbor during the storm because the wind blew all the 
water in port out to sea. The trouble was that an acre or two 
of priceless Los Angeles soil fell in and blocked the ding- 
blasted harbor. 

English newspapers continue to suspend on account of 

the high price of paper. Meanwhile, our papers continue to 
give their patrons nine or ten pounds of reading matter on 
Sundays. We would willingly, and to our mental benefit, let 
the English have some of it. 



EDITORIAL COMMENT 




HvDryIAm 




Japs as Immigrants. 

Labor's influence with 
the present administra- 
tion at Washington is re- 
flected in several bills 
and laws. Of these the 
Seamen's law is a strik- 
ing example in the face 
of the powerful influ- 
ences brought by the 
shipping powers of the 
country to modify sev- 
eral of its most restric- 
tive clauses in favor of 
crews. Now comes an- 
other bill, which is of 
manifest benefit to labor 
through a new immigra- 
tion act which imposes 
drastic restrictions on the 
entrance ot Japanese, 
Chinese and Hindu sub- 
jects to this country. The 
important effect of the 
passage of this bill, 
which was reported this 
week by the Immigra- 
tion Committee, will, of 
course, be the preven- 
tion of Asiatics coming 
to this country to com- 
pete with American 
labor, especially in the 
Pacific States. Of course 

Japan will voice a vigorous protest, but it will not make a dent 
in the policy of the administration, and the insistence of the 
united labor leaders of the country that the bars against the 
invasion of Asiatic laborers are absolutely necessary to the 
preservation of the welfare and future of the American laborer. 
Canada and Australia have enforced such laws, and Japan, 
China and the other countries along the Asiatic littoral have 
expressed disapproval, and in time have dropped the matter, 
but in the case of the United States, with all the cross-currents 
of political currents and rampant demagogism, Japan has 
stoutly opposed this country's rights as a republic, open to 
settlement, to welcome European immigrants and turn back 
those haling from Asia. Japan seems to regard this treatment 
by Uncle Sam as a left-handed insult, derogatory to her stand- 
ing among the nations of the world. Yet she bows and retires 
when the colonies of England take the same position as the 
United States. 

This new bill is a revival of the action anti-Japanese which 
swept over the Pacific Coast some two years ago. Its special 
point will be based on the agreement made when the Japanese 
government agreed not to issue passports to Japanese laborers 
immigrating to the United States. As usual, Chinese and 
Japanese students, business men, travelers and certain classes 
will be exempted. It is through misrepresentation of one of 
these classes that Asiatic immigrants with funds are sometimes 
able through palm-itching examiners to buy their way into this 
country, but the number is small unless a "ring" of crooks em- 
barks in the business on a wholesale scale. 

The big movement of national preparedness now sweeping 
over the country will have a strong and direct influence in 



£i£M>> 



backing this new immi- 
gration bill as the only 
potential enemies that 
may attack the Pacific 
Coast lie along the Asi- 
atic littoral. The pre- 
cept is likely to be fol- 
lowed that an ounce of 
prevention in Asiatic im- 
migration to these shores 
may in time save many 
hundred millions of dol- 
lars in assembling the 
desired amount of am- 
munition for defense. 
And in the interim labor 
believes it will thrive 
much better without the 
competition of the yel- 
low men. 

3Br 

The Rising Price 
Of Gasoline. 

What is the matter 
with the price of gaso- 
line in California that it 
has the temerity to ad- 
vance from 10 cents per 
gallon to 16y 2 within a 
few months. In the East 
it has climbed from 11 
to 23 cents per gallon, 
and gives every evi- 
dence of going consider- 
ably higher. Forecasts of 35 cent gasoline is common along 
the Eastern seaboard. The big oil distributers and refining 
companies declare that the advance is natural, and is based 
on the old-time law of supply and demand. The enormous 
demand for gasoline, occasioned by the European war, is urged 
as the cause of higher prices in this country. Perhaps, but 
the fact remains that the price of gasoline went down, down, 
down, during more than the first year of the war; so did the 
price of crudes and all its refined and manufactured products. 
Prices at the well fell so low that many producers faced bank- 
ruptcy. 

The turn in price came almost between two suns, and the 
vigorous plunges the price is making skyward in the eyes of 
motor car users of gasoline is impressing many that some big 
power in gasoline distribution is carefully arranging this spec- 
tacular climb in prices. It is notorious among oil operators 
in Californa that under the depressing business conditions oc- 
casioned by the outbreak of the war in August, 1915, that oil 
production and trade suffered the most among the affected in- 
dustries of the country. In that same period several of the 
biggest oil corporations, both in the East, here in California, 
and in the mid-continent fields, picked up all the good oil hold- 
ings and plants they could gather in at low prices from owners 
who were forced to sell because they could not raise sufficient 
funds to bridge the period of depression. The price of gasoline 
and other products of petroleum were sent tumbling during 
this same period, and to all appearances the oil game had gone 
to pot. 

From more than one source charges are openly made that 
some oil trust or combination is behind the present movement, 



January 29, 1916 



and California Advertiser 



in disregard of the Sherman act and other laws to restrict mo- 
nopoly. If any of the old time practices of monopoly are be- 
ing resumed, it is the duty of the proper Federal Government 
officials, the attorney-general, to take cognizance of what is 
going on, and, if the inquiry warrants, to set in motion the 
proper legal machinery to insure justice. 

The price of gasoline has gone up more than 60 per cent in 
California in the past few months, and more than 100 per 
cent in the East, and there is every evidence that it will go 
much higher. Gasoline is an absolute necessity, these days, 
in the life of many of the most important industries of the 
country, and a rise of 10 cents per gallon means an increase 
of many millions of dollars to the income of the big oil refining 
companies of the country. Never in their history was their 
methods in refining gasoline so efficient and profitable as at 
present. Even the lowest grade of California petroleum is now 
forced to yield several hundred per cent more gasoline than 
formerly, and added fortunes are now being made out of new 
by-products which have been revealed in tuluol and valuable 
constituents. The old Standard Oil stock was worth $100,- 
000,000. Before the so-called dissolution it was worth $600,- 
000,000; now it is worth $2,000,000,000, which goes to show that 
dissolution is a great and profitable industry. Since that sane 
dissolution the same Standard Oil corporation has distributed 
some $500,000,000 in cash to stockholders, besides fat stock 
dividends worth added millions of dollars. The price of the 
ordinary gasoline used in the every-day automobile enters 
largely into the accumulation of these great stores of wealth, 
wherefore comes the popular appeal on the part of the users, 
farmers, motorists and others, to know whether or not that price 
is fixed by the order of the oil barons. 

SB" 
Australia, one of our best buyers in 
the Pacific trade zone, is now ship- 
ping far more money in payment of 
goods to this port than ever before. 
The European war has transformed her trade, both domestic 
and foreign, and the Antipodean continent is evidently enter- 
ing upon a new industrial and commercial era, the most success- 
ful in her history. Like all the other commercial centers of 
the world, Australia suffered a period of intense business de- 
pression immediately following the opening of European hos- 
tilities. After going through a period of lassitude she awoke 
to the fact that numbers of supplies, absolutely needful to her, 
were unavailable on account of the war, and that the only way 
to get them was to manufacture them herself. In many of these 
lines of goods she possessed the raw material herself. It re- 
quired special effort to construct the necessary machinery and 
needful plants, and now Australia is turning her large supplies 
of leather into shoes, her woolen into staple goods, developing 
her salt resources on export lines, and the like. This means, 
of course, a more self-contained economic condition, and marks 
one of the many big readjustments in trade and industries in 
the world which are being forced by the tremendous transform- 
ing influences of the war. 

This new position in the trade of the world by countries af- 
fected, as in the case of Australia, will have a marked effect on 
the commerce of the belligerents of Europe when the war is 
over, and they settle down to the desperate game of trying to 
retrieve the remnants of their old trade connections with Aus- 
tralia and the other countries that have developed their indus- 
trial opportunities in the interim. Australia, for instance, is 
manufacturing woolen goods to replace those which Germany 
supplied before the war. Will Germany be able to pay the 
long freight carriage and still be able to undersell the New 
Australian woolen manufacturers and undersell the price of the 
shoes now being made in Australia from the kind of leather 



"Blow-Outs" in 
The World's Trade. 



formerly exported ? These are conundrums that the merchants 
of every country are eagerly whetting their wit to solve. On 
this solution are staked great fortunes. It is a complex problem 
at the best, and over it the most acute and experienced commer- 
cial and financial experts are divided. 

7B- 

The government is showing an in- 
Uncle Sam After creasing success in getting larger 

The Income Tax Dodgers, returns of revenue from the new 

personal income tax. Quite nat- 
urally, the agents of the government had to develop the system 
of the new law, and then came the difficult task of collecting 
the full tax estimated by the U. S. Treasurer. It is due to the 
acumen, persistence and versatility of these agents that during 
the last year the collection of this personal income tax mounted 
from $28,253,534 to $41,046,162, an increase of nearly $13,000,- 
000. This means that they are rapidly acquiring the faculty of 
ferreting out "buried" sources of income. Indeed, their facili- 
ties and contrivances along this line, backed as they are by 
the power and resources of the administration, are complete for 
the purpose. It is only a question of time when these revenue 
agents will become familiarly acquainted with the gamut of 
these facilities, and the government will then have reached a 
position where practically all the revenue due it under the per- 
sonal income tax will be collected. 

The reports from the revenue districts into which the coun- 
try is divided for the collection of this tax offers some rather 
interesting returns. For instance, New York State towers head 
and shoulders above all others; indeed, above large sections 
of States, in the huge total it contributes to the government. 
Out of the $41,046,162 collected throughout the country by the 
personal tax revenue agents last year $17,417,537 was contrib- 
uted by New York State. Of the 174 persons in the country 
who enjoy an annual income of $500,000, 102 are registered in 
that State. Wealth has the habit the world around of accumu- 
lating in masses at natural financial points for the purpose of 
being more efficiently handled in immense sums. Great pro- 
jects seek such money centers to get the requisite capital to 
materialize big commercial and industrial ideas into working 
form for the purpose of earning fair dividends on the money 
invested. New York attracts the capital of this continent, and 
that is why for generations to come it will head the States of 
the Union in the payment of personal income tax. If the bank- 
ers of New York and the brokers of Wall street have their way. 
New York will be made a greater magnet than ever to draw 
capital in its direction. 

3Sr 

A recent canvass of the United 
Peace Policy Prevails. States Senate on the question of 

neutrality showed only six Senators 
who were opposed to the President's general policy. On this 
showing, and what is known of the position of the members of 
the House, there is not the slightest chance, under the conditions 
that have prevailed since the war opened, of this country being 
drawn into the present European maelstrom. Republican lead- 
ers in Congress occasionally irritate the confidence of the 
Democratic majority along this line, by making rabid comments 
for the special purpose of heckling their opponents and discon- 
certing them, as in the case of Senator Borah. In the many 
spirited discussions of the questions covering neutrality, noth- 
ing stands out so strong as the determination on all sides to 
maintain a policy of peace. If there is a war body masked 
anywhere in CongTess, it has the wisdom to remain quiet under 
present conditions, on account of the present temper and de- 
termination of the people. In this situation America faces the 
future with the full power of her resources and assured con- 
fidence. 



San Francisco News Letter 



January 29, 1916 



TOWN CRIER 



Truxton Beale has succeeded again through his tempera- 
ture and temperament in boosting himself into the "fight" 
limelight by engaging in a common go-as-you-please scrap 
with George von L. Meyer of Boston, ex-secretary of the navy, 
just outside the door of the Metropolitan Club, Washington. A 
fine old rough and tumble fight, a persuasive "movie" rough- 
house worth extra money to see the show, was underway when 
Captain T. M. Spotts, a former member of Meyer's staff, shoul- 
dered his way between the scrappers and separated them. Both 
men carried colored "scrap" signs on their faces, and their 
former faultless attire was beyond the butler's power to correct. 
Naturally the fracas caused a deal of consternation in the clois- 
tered rooms of the exclusive Metropolitan Club, especia'ly 
as there was a formal dinner under way to which both the 
combatants were guests. Meyer coolly sat throughout the din- 
ner, but Beale, for reasons, retired. Both men were silent re- 
garding the cause of the row. The report of the tempestuous 
gust of passion which swept Beale into the fight indicates the 
old-time furious bursts of rage which at times marked his ac- 
tions while he was living here in California, a decade or so 
ago. Those outbursts got him into the records of the notorious 
Thaw-White shooting case in New York. Telegrams from the 
East disclosed that just before the murder in the roof garden 
Beale had been picturesquely describing in detail to Thaw how 
he had attacked and shot Frederick Marriott in his home in 
San Francisco and escaped punishment, and this review of the 
vengeful personal assault on the part of Beale was instru- 
mental in prompting Thaw to kill Stanford White. 

Hearst continues to be extraordinarily successful in 

carrying water on both shoulders, according to the veracious and 
complete accounts of his exploits as published in his several 
score of widely circularized publications. But his latest feat 
of walking a hairless line over the chasm which divides the 
Liquor interests and the Prohibitionists of California has 
started the perspiration down the backbones of his most tem- 
peramental followers, and roused admiration and gratulations 
over his wonderful nerve. Everybody loves Hearst for his 
nerve; there is nothing like it in the heavens above nor in all 
the nervine bottled since the days of the stimulating Baby- 
lonians. If you doubt this statement, read the articles in any 
one of the two score publications signed by himself here and 
there. With his wonderful energy and desperate enterprise he 
would have brought peace to Europe long, long before this had 
not Ford butted in, crossed the wires, and made such a mess 
of the whole business that not even Bryan can straighten it out. 
In this new situation it is safe to say that the war in Europe 
will not end till Hearst gives the word, nor will either the 
"wets" or the "drys" win this fall till he tips the result he de- 
sires. As the world is in such capable hands, the rest of us 
had best drop off in sleep. 

The nations of the earth are certainly being inoculated 

by the war bug, willy nilly. Democratic England has at last 
established conscription for the war, a step which places her 
close to Germany and France in military preparedness as re- 
gards raising forces. The neutral nations are itching uneasily 
with the same malady; even the placid United States is show- 
ing certain qualms, and by the blinkers on the head of Janus, 
the great war god, something should start here if an errant 
comet of the air or a stray bomb, wandering in space, should 
drop with an explosion on United States soil. The devil's 
awing these days in all sorts of guises, and he may catch us 
unprepared before we are out of the woods. 



Dr. Frederick Burke, head of the San Francisco Normal 

School, is out after funds to put the California Building on 
the Exposition grounds in proper shape for early use. The gods 
of the machine must look down ironically on all the flubdub 
processes by which we humans endeavor to hoodwink each 
other. From its first inception the California Building has been 
a monetary joke. Goats and dunderheads have been hunting 
funds for it ever since the inception of the idea. Enough funds 
have been gathered for that building to make it a new Eternal 
City. The original money was contributed by the Board of 
Supervisors of the State, after the funds promised by others 
failed to materialize. Efforts were made to raise millions to 
construct that idealized building, and at the call of "time," 
$500,000 materialized, a showing which caused several of those 
in charge of the fund to swoon. They swooned off and on over 
the spending of the money for a long, long time, and the echoes 
of the squabbling may still be heard any darksome night off 
the marina. The $500,000 set aside by the State for the pur- 
chase of the building and its site is another joke which time 
will puncture. Dr. Burke will pass many sleepless nights 
if he fritters his time in trying to straighten out the kinks in 
the passing of the California building. To select a new site 
and erect a building constructed on plans that are adaptable to 
Normal School requirements would be a short cut in saving time 
and much money. To doddle over the California Building for 
a Normal School is a waste of time and a huge success in dis- 
sipating the public's money. 

Senator Works ol Los Angeles occasionally makes a 

bovine of himself apparently with a natural, an insouciance un- 
affectedness that hits the spectator like a boomerang. Re- 
cently in Congress he upstarted to make a dent in the big ques- 
tions of the hour. He thunderously resoluted all by himself 
and demanded like a full-fledged bombastic Achilles that armed 
intervention should be rushed into Mexico. Then turning 
quickly on his heels and drawing another long breath, he thun- 
dered his denunciations against any attempt to strengthen in 
any way, shape or manner the army and navy of these United 
States. Can you beat this for consistency? No wonder there 
are thirty-seven candidates in the Los Angeles district sitting 
up nights to beat him out in the next election for the senator- 
ship. 

The women of this day and generation have certainly 

passed that awkward period to all husbands when their most 
dreadful oration was, "It's midnight by the clock; where have 
you been so late?" Many millions of men have lied boldly and 
conscientiously in reply. The slogan for suffrage has pro- 
duced a new type of the feminist orator, and her type was illus- 
trated in Washington recently when Miss Jane Addams ad- 
dressed the Senate Committee on military affairs to argue 
against the national war party. She stood for a large body of 
new citizens who have found their voices, and though it may be 
heard occasionally at midnight, it marks a new era just as 
certain in denunciation as does the phonograph. 

If Carranza kills Villa will he be subjected to the same 

accusations that were made against Huerta for killing Madero, 
and what will Uncle Sam do if Villa "comes back," as he has 
so robustly on several occasions ? Figureheads of government 
are easily set up, but only those who take a crack at them 
know how easily they are laid low. Felix Diaz is probably in 
the best position to tell the most plausible lies in this matter. 

American exports reached $3,555,000,000 in 1915, an in- 
crease of 70 per cent, breaking all records. No wonder the 
banks and mints of the country are jammed with money, and 
that increased space is being demanded by the mints. 



January 29, 1916 



and California Advertiser 



Prophecies of the Astrologers for 1916 



In America the astrologer is somewhat of a rare bird, but 
in England — principally in the persons of these four — he flour- 
ishes. With January 1st the almanacs appear, and, reading 
them, as many do, in all good faith, the Englander may cast 
his future and his country's pretty much as he likes, for all four 
are different. Old Moore and Raphael are usually pessimistic ; 
the other two invariably optimistic. Contributing a modest sum 
to the support of a science thought by many to be already long 
extinct, "you takes your choice." One would think Zadkiel and 
Orion would be the more popular, but they are not. If anything 
they run second. Prophecy is a somewhat direful art: the direr 
it is, seemingly, the better. Old Moore starts out pleasantly by 
dubbing 1916 "The Year of the Flaming Sword." But he does 
r.ot prove of much help in solving that question in which we are 
all most deeply interested — "When will the war end?" He in- 
volves Holland in the war this winter, at about the same time 
that England is suffering from a desperate financial situation 
and is tried by danger of insurrection in either her land or sea 
forces. Diplomatic splits are due — notably between France and 
Russia. Air-raids and other catastrophes of war are presented 
in such a way that, were any one of them peculiarly disastrous, 
it would seem to have been foretold here. May 27th is to be 
England's day of disaster and mourning, and the Black Sea is 
to be the place where "the worst effects of the planets will be 
directed," until its name becomes a byword. In his summary 
Old Moore declares, with no undue lucidity : 

The intensified influence of the planet Mars raging in the 
sign Leo will bring a year of great conflagrations, drought, ex- 
plosions, lavish expenditure on arms and munitions of war, and 
a great surge of military enthusiasm will move over France, 
who will fight for the liberty of its people as well as for the free- 
dom of nations. The Red Lion is rampant; the flaming Comet 
displays its dread passage in the form of a vast simitar over 
the skies. The blood of the martyrs comes up from under the 
altar of self-sacrifice, crying: "How long, O Lord, how long?" 
But the end is not yet. The fires of human passion will yet burn 
more fiercely than ever, springing forth into action in a thou- 
sand directions, in a thousand forms of destruction. The hour 
of the builders has not yet arrived. Deadly fevers will claim 
their hundreds of thousands. There will be burnings upon a 
vast scale. 

Zadkiel, who has been propheting since 1830, is distinctly 
pro-Ally. It is not to be supposed that prejudice can influence 
the stars in their courses, however. Astrology is a study for 
the imaginative mind. It presents you with any quantity of por- 
tents, each with its alternative, and trusts you to make the best 
of them. In this you are often guided by the desire not to 
wound your client by untactfulness. So it is with Zadkiel. He 
sees Germany in danger of collapse in January or March, and 
shifts other forbidding omens across the Atlantic, where "either 
the President or the Cabinet, or both, will be in trouble; and 
the Cabinet will be, in all probability, reconstructed, or come 
to a sudden end." It is rather dull of the stars to say that, isn't 
it? Is prophecy after all so difficult an art? 

Raphael, who is now ninety-six years old, distinguishes him- 
self by apologizing for not predicting the war. All four pro- 
phets failed in that respect; which only proves the war's spon- 
taneous nature and shows how natural it was that each nation 
engaged should be forced into it against its will. He says : 

"Although" signs were very threatening. I confess I could not 
believe that such a terrible conflict would occur, or that we 
should be drawn into it. There are ominous signs that its dura- 
tion will be a matter of years. I hope I am mistaken." 

We are given his prophecy in brief : 

"He is almost as pessimistic as Old Moore. The year as he 
sees it starts off with overcrowded hospitals, serious labor trou- 
bles, and violent storms. Italy will be greatly disturbed, and 
there will be rioting in Rome. 

"The heavy death role, especially among royal persons, con- 
tinues in the spring. Italy sees serious misfortunes, much vio- 
lation of sacred edifices and great destruction. The President 
of the United States suffers in health and prestige, and un- 
seen .ire wirnesseJ in the Senate. 

"In the summer grave troubles fall upon Holland and a 'lady 
of high title and lineage will pass to the Great Beyond.' There 
will be a serious crisis in British finance and a sharp dispute 



with another Power, probably America. The United States 
fleet will be mobilized, but peace will be preserved." 

Orion is too nebulous in his optimism to warrant quoting. 
Better turn to the prophets in this country, where we find them 
given front-page prominence in the daily newspapers rather than 
in almanacs. At least, the Washington Times so honors the 
word of Gabriel Neith, who is described as "foremost among the 
astrologers of America." There is a satisfying definiteness 
about Mr. Neith. As to the war, "the end is far off." Peace- 
will appear probable in March of this year, but war may con- 
tinue nevertheless until 1918. Mr. Neith explains to those who 
are interested in knowing how he found this out: 

"This is a cyclic war. The subcycle of Mars, the warrior, be- 
gan with the equinox of 1909, in the cycle of Jupiter, the builder 
of 'ame. When the period of Saturn, the subduer, came in 
1914, the war cloud burst, and it is probable that the conflict 
wi'l continue until 1918, when dawns the period of Venus, 
hu-nan love and sympathy. Unfortunately, the subcycle of 
Mars continues until 1944, and even though there may be a 
temporary cessation of hostilities in 1916 or 1918, war is likely 
to break out with renewed vigor later. Unless peace is attained 
in the spring of 1916, Holland, Norway and Sweden may be- 
come involved in the war. There are also certain indications 
that March and June may be months of peril for the United 
States through internal troubles as well as external dangers." 

Mr. Neith also picks out January and March as bad months 
for Germany, and mentions the death of a high official. May 
will be disastrous to either the Kaiser or the Crown Prince. If 
to the latter, he has died so many times already that once more 
will hardly be noticed. 



OPENING SHELL ON THE SEX QUESTION. 

There'll be a great time in this old world from now on if the 
Birth Control League of Los Angeles, just organized, has any- 
thing to say on the birth question. As the new organization is 
composed of women, it goes without saying that more will be 
fulminated on the subject of sex relation than has been gener- 
ously sown in wind screeds and words in the interminable suf- 
frage campaigns. Estelle Lawton Lindsy, the Joan of Arc of the 
new movement, pithily sets forth the propaganda of the new 
militant movement on sex relationship as follows: "I believe 
a woman's body is her own, to do with as she pleases. I do 
not believe any power on earth, man, government or any other 
influence, has any right to dictate to a woman what she shall do 
with her body. Woman has a right to choose the father of her 
children. She has the right to say when the male shall become 
the father of her children, and no power less than God Al- 
mighty has a right to dictate to her in the matter. Let us have 
common sense, decency and an absence of prudery in dealing 
with our sex questions. I am for this movement along such 
lines." 



Regular patrons are becoming more numerous daily at 

the wonderful lunch for 50 cents prepared by a real chef at 
Maison Doree. Ellis above Powell street. Dinner one dollar. 



trade Bn\\\ nun 


MARK 


fiOORD 


•s 


LONDON. ENG.. GINS 


DRY 




OLD TO M 




TWILIGHT 


Charles Meinecke 


4. Co. 


».t.r. P.cn. c...» 314 SACRAMENTO ST .• F 



San Francisco News Letter 



January 29, 1916 




PL/EASUR.E/S "WAND 

"Obey no wand but Pleasure's." — Tom Moore. 




"It Pays to Advertise" at the Columbia. 

Yes, sir, the real, dyed-in-the-wool "tired business 
man" was there in force Monday evening. At first he 
yawned, then he began to take notice, then he smiled, 
and at last he broke out in loud guffaws — laughs would 
not exactly describe it. Here was a play to his liking. 
It had to do with business, and all the staid old con- 
ventions of business life were made merry with, and 
the before mentioned "tired business man" came to the 
conclusion that business is not always such a serious 
matter. The authors had a new idea, not exactly origi- 
nal, but it had to do with a phase of business never 
utilized by playwrights. The value of advertising is 
here shown in a startling manner, and though the au- 
thors perhaps stretch a point here ar.d there to ma'-:e the 
thing appear consistent and logical, the fabric of the 
entire play is woven together for just one purpose, and 
that is to create laughs. 

The characters in the play inform us of the huge 
sums spent annually in advertising many of the com- 
modities of life. We are told facts about these things 
we didn't know before. The play is specially adapted 
for the grim-visaged, conventional business man, the 
chap who has been grinding all day. It was a treat on 
the opening night to see these fellows laugh the loud- 
est of all, but they did not have any monopoly. The 
play is a great success because it is something away 
from the conventional type of farce, and because it is 
up to the minute. The supporting company is the New 
York cast, and is on the whole excellent. Adele Rol- 
land, who assumes the leading feminine role, is a de- 
cidedly pretty Miss, with a certain charm of manner, 
and a capital actress withal. A fine performance was 
that of Elmer Grandin, an actor little known out here, 
but who has many successes to his credit. Frank All- 
worth as the advertising man of the firm, who has all 
the facts and figures at his finger ends, and who can 
rattle them off with the speed of a machine gun, gave 
an impersonation full of the spirit of genuine humor 
and unction. Elza Frederick was excellent in a difficult 
part, and the others were uniformly good, working into 
an ensemble which made the acts pass off rapidly. If 
you want to laugh long and heartily, if you wish an 
evening of pure, unadulterated fun, then don't miss "It 
Pays to Advertise." It's a scream! 



"The Law of the Land" at the Alcazar. 

Don't fail to see the Alcazar players in this remarkable play. 
It is the finest performance this sterling company has pre- 
sented this season. The play is unusual. Broadhurst has de- 
vised some situations which are tense and compelling, and the 
interest is maintained to a remarkable degree. His first act 
keeps everybody tense. If the author in like degree had kept 
up the wonderful pace in the second and third acts, which he 
set for himself in the first act, he would have brought out a 
tremendous play. Even as it is, it is a great acting vehicle; 
and one of the best things in the play is the genuine heart 
interest which is evolved. Miss Vaughan in this play gives 
the most notable performance of her long Alcazar career. Mr. 
Lytell, too, is most excellent in a splendid role. Alexis Luce is 
simply great as Harding, easily the best work of his Alcazar 
career. 

Paul Gerson. 
* * * 

Monday Morning Musicales at the St. Francis. 

The second of the MacFayden series took place on the 24th 
inst, giving an opportunity to again realize what a fine pianist 
we have in Miss Katherine Heyman and introducing to us a new 
violinist, Mme. Eugenia Argiewicz-Bem, who made her initial 
appearance. Miss Heyman played the following numbers as 
only a great artist could, responding to the most spontaneous 




William Rock and Frances White in a "Dansant Character- 
istique," next week at the Orpheum. 

and hearty applause: Prelude, DeBussy; Sarabande, Grovley; 
Finale (Presto) Chopin, in the first group; and later The Magic 
Fire from Die Walkuere, Wagner-Brassin and Isoldena Lieb- 
sted, Wagner-Liszt. At the conclusion of her part of the pro- 
gram she was insistently brought back to play an encore, gra- 
ciously giving Wehle's Tarrantella, which required no end of 
technique, with consummate skill. 

Between the piano numbers we listened to a violin in the 
hands of a little woman who wielded her bow with the power of 
a man, and yet combined with it the tender intuition of a wo- 
man's understanding. The "Andante Religiese" from Vieux- 
temps' Concerto in D Minor, was a divine message, and the 



Not 

Gray 

Hairs 

but tired 

Eyes 

Make 

us look 

older 

Ulan we 

are. 

Old age 

and Dull 

Eyes — 

tell-tale. 

Murine Eyi 



Don* Tell 
\bur age 



e Remedy Company, Chicago. 8end> Boofc of the Eye upon 



After the 

Movies 

go home 

and 

Murine 

your Eyes. 

Two 

D.'ops 

will rest, 

refresh 

and 

cleanse. 

Have it 

handy. 

request. 



January 29, 1916 



and California Advertiser 




Madam Melba, who assisted by Ada Sassoli, harpist; B. Emilio 

Puyans, flutist; and Uda Waldrop, pianist, will give a concert 

at Scottish Rite Hall, next Thursday evening, February 3d, 

at 8:30 sharp. 

allegro held her audience spell-bound. When she again ap- 
peared, it was to confirm our first impression that San Fran- 
cisco has added another splendid musician to the list, and after 
playing "Beurree from Suite by Ries, Arioso of Bach-Franke 
and a delightful little bit, called La Fileuse, we still clamored 
for more, and she responded with Canzonetta by D'Ambrioso. 
Mr. George S. McManus accompanied Mme. Bern and deserves 
mention for his conscientious work. 

There are to be four more of these excellent hours of music 
which promise every delight. The first was given over to Mme. 
Betty Drews and Miss Muckle. The next, in February, will fea- 
ture Mme. Lorna Lachmund, lyric soprano, and Mr. Horace 

Britt, whose 'cello is already well known. 

* * * 

Steiltdorff's Auditorium "Pops." 

While Conductor Hertz and the Symphony are holding sway 
in our city, in the Oakland Auditorium across the bay there is 
being given every Sunday afternoon, beginning at three o'clock, 
two hours of delightful musical entertainment. Entirely upon 
his own responsibility and expense, Mr. Steindorff has inaugu- 
rated these concerts, devoting the first half to the orchestra 
alone and the second to the rendition of the principal solos from 
opera, with the voices added. The first Sunday, "Aida;" the 
second "Faust;" and on January 23d. "Rigoletto," with Mme. 
Leroy-Chase, soprano; Miss Van De Mark, contralto; Mr. Ralph 
Errole, tenor; and Mr. E. Puccini, basso. 

The price of these excellent programs is twenty-five cents. 
Mr. Steindorff is doing this for the sole purpose of educating 
the masses to good music. In his programme he cleverly wove 
into the first part of last Sunday's offering the "Andante Con 
Moto" from Schubert's Unfinished Symphony; also the 
"Traume" from Tristan and Isolde. He delighted the untrained 



oar with the familiar Mendelssohn "Wedding March" and Von 
Weber's fascinating "Invitation to the Dance," the concluding 
number being the Overture to William Tell. Don't you think 
we might divide honors a bit and lend encouragement as well 
as to listen to some of these excellent hours of music? 

Next Sunday the programme will include Lucia, and naturally 
the Sextette, while the following week is to be Wagnerian, at 
which time the orchestra will play certain movements from 
Symphonies and Wagnerian numbers not given in San Fran- 
cisco. Betty. 

* * * 

Uncorked Laughter Floods Pantages. 

Capital novelty acts come breezing into the Pantages bill 
from week to week with a regularity that makes the oldest pa- 
trons gasp with delight. The Ten Toozoonins, whirlwind Ara- 
bian tumblers, are all that Kipling described of the Fuzzy 
Wuzzies of the Soudan, whirlwinds under the highest power 
speed, and as reckless of limbs as a 42 centimeter shell. Mau- 
rice Samuels and his competent company again capture the de- 
lighted house with his inimitable Italian patois and comedy an- 
tics in trying to pass his son and bride through the clutches of 
the immigration officers at Ellis Island. His method is an easy 
familiarity with the audience, handled with the keen discern- 
ment of knowing just how far to carry the comedy effective to 
sustain the laughter. Bruce and Calvert, the happy Hollanders, 
provide a new brand of comic patter spiced with personal as- 
persions. So do Princeton and Yale in forms of new slang which 
is salted with wit and happy hits that keep the audience keyed 
up with grins and cackles of enjoyment. They are facile and 
adroit in working up their clever points. Helen Reed contrib- 
utes a round of new and entertaining Irish songs carrying melo- 
dies that keeps one humming the refrain. Pantages is always 
springing the latest and best novelties in animals to be found in 
the vaudeville field. This week there is an extraordinary troup 
of trained dogs and monkeys, who go through their complicated 
acts all by themselves. The setting is a village street, and 
something new develops every moment. A monkey butcher 
steals a dog from a carriage, and in a jiffy claps him into a 
machine ; out comes a string of sausages which he sells to a lady 
dog shopper. There is a reckless booze-fighting dog attired as 
a man, who goes through the usual bibulous antics in his efforts 
to walk home. The feature of the act is the arrest of one of his 
cronies by a monkey policeman, who rings up a patrol wagon, 
and that madly driven wagon lands the culprit in jail in a whirl- 
wind that would take a medal from the local police. 

* * * 

Events in the Paul Elder Gallery. — Eugen Neuhaus, assist- 
ant Professor of Decorative Design of the University of Cali- 
fornia, will give his second lecture in the course on "Painters, 
Pictures and the Public," in the Paul Elder Gallery, 239 Grant 
avenue, San Francisco, Tuesday afternoon, February 1st, at 
3 o'clock. The subject will be "The Artist's Point of View vs. 
the Public's." 

The fourth morning in the series of "Interpretive Readings 
of Great Modern Plays." by Leo Cooper, will be given in the 
same gallery on Wednesday, February 2d, at 10 :45 a. m. Mr. 
Cooper will read three one-act plays by Giacoso, Tcheckoff 
and Lady Gregory. 

On Thursday afternoon, February 3d, at 3 o'clock, Paul Jor- 
dan Smith, of the English Department of the University of 
California, will speak on Robert Browning. "The Ideal Lover." 
This will be the third lecture in the series, "The Soul of Wo- 
man in Modern Literature." 

{Continued to Page 13) 



VJ* O. Fen n ' fiwfi 




Whtl DouMi- Vi«K>n GU**e* Mr»n 
To Their Weirrrv 

i.JT that rUy> 



* e MGoodGi aSS 



181 Post Street > c r 

, oan rrjncisco 
2508 Mission St. I 

1221 Broad w.y. Oakland 



pcafBnr- of r-risr n 



10 



San Francisco News Letter 



January 29, 1916 




Friends in Washington write me that our own "Jim" Phelan 
is being "rushed" by the matchmakers, and the new Senator 
from California is evidently enjoying his "debutante" season. 
He has leased one of the handsomest homes in the Capitol, and 
from the social standpoint finds it no handicap that the home is 
not hostessed by a wife. 

All over the world the rules of society are divided into two 
sets, resilient rules for the male and hard and fast ones for 
the female. The chief pleasure of the majority of the women 
on the "inside" lies in keeping their sisters who are trying to 
break in fuming and fussing and salaaming on the outside just 
as long as they can. Men are never required to do setting up 
exercises for any length of time, provided they have the open 
sesame. 

Tis written in song and story, the tale of the wife of the Sena- 
tor or Congressman who goes to Washington expecting to bask 
in social glory, only to find that she is dining and wining no- 
bodies, and that the Somebodies inhabit the frigid zone when 
the newcomers knock. Those who have "arrived" find it very 
stimulating to retard the progress of those who are on the way. 
Transplanted home town glory hardly ever washes, and never 
boils without fading. The wife of the Senator from Red Gap 
suddenly finds that she is not "vogue" in her new surroundings. 

There was much speculation here about sending a bachelor 
on to Washington, but that speculation was confined entirely to 
those who are inexperienced in the social game. The exports 
knew that a bachelor with social gifts and a bank account is 
a most welcome addition to society anywhere in the world, for 
obvious and potential reasons. So the doors of the Phelan home 
in Washington swing wide welcome to the most exclusive set 
in Washington. 

© © © 

Here is a lovely story on Hansom Grubb, one of the dashing 
beaus in the younger set. He is telling it on himself, so what 
harm in telling it here! For several months Grubb has been 
reading up on psychic phenomena, and in conversation he has 
shown a decided bias toward the occult. He has held in firm 
hand a brief for the queer folk who profess to peer into the fu- 
ture, and his defense of them would ran something like this: 
"Of course I know they do a lot of faking, and they are not 
the kind that I would choose to hold the gift of divination — but 
you can't deny that some of them possess it — that here and 
there one runs into an ignorant, unkempt creature who somehow 
has this gift in greater or less degree. 

"Take, for example, that bunch of fake fortune tellers out 
at the Exposition. Yet one of those fakirs told me my name — 
and it's not a name in the common or garden list of the Smiths 
and Jones — and he told me other things that made me marvel." 

There was one young woman in particular who liked to draw 
him out on this subject and place him on the defensive. Finally 
she put all her cards down on the table and let him see that it 
was a marked pack! She herself had told the fortune teller 
about her friend. Hansom Grubb, and had prompted a friend to 
suggest to Grubb that he ask for the particular Rajah who was 
primed with the information. And as Grubb himself says, he 
"fell for it!" 

© © 9 

Mrs. F. W. Wakefield (formerly Mrs. John D. Spreckels, Jr.) 
has confided to her intimate friends that she intends to put up a 
fight to regain the custody of her children by her first marriage. 
She wants the courts to rule on how much time they may spend 
with her, for otherwise she fears that she will not have them 
at all, as Jack Spreckels is determined to have entire charge 
of the children, and they are now with him and his bride in the 
home that John D. Spreckels built for his son when he married 
Edith Huntington. 

The Wakefields for a time despaired of getting accommoda- 
tions on the Pacific, and were going to India and coming home 
across the Atlantic, when sailing arrangements were made for 
them by friends in Shanghai. They were in Upper Siberia when 
they got word that they could retrace their steps and come home 



this way. It is not altogether a happy home coming, for during 
her absence her father, to whom she was devoted, died in New 
York. But the honeymooning trip in the Orient was filled with 
adventures, which will supply an early anecdotage for these 

young people. 

© © © 

The marriage of Miss Kate Isobel McGregor and John Luck- 
enbach on Wednesday night at the J. A. McGregor home in 
Pacific avenue was characterized by the delightful cordiality 
which radiates in this hospitable home. All the appointments 
of the wedding were of the handsomest, but there was nothing 
stiff and formal or pretentious about the affair, in spite of the 
beauty of the appointments. The McGregors, in common with 
other choice spirits, have a natural gift of providing entertain- 
ment without stint, and yet subduing the offensive dollar mark. 

The bride looked very handsome in her wedding robes, and 
all the Eastern guests were most enthusiastic in their praise 
of the wonderful floral possibilities of California, maintaining 
that in no other city at this time of the year could flowers in 
such profusion and such coloring be secured for decorative pur- 
poses. John Luckenbach, the fortunate young man who won 
this charming girl, has but one fault that her friends cannot 
forgive — he lives in the East, and will take his bride there to 
live, punctuating each year with visits to the coast. 
© ffi 9 

Miss Hannah Hobart continues to be the motif of much of 
the entertaining that is done for the debutante set. She has in- 
herited much of her mother's charm, a great deal of her father's 
daring, and many attributes entirely her own conspire to make 
her a very unusual and attractive young person indeed. 

The divorce of the father and mother did not bring about a 
break in the relationship of the children with their father, and 
Walter Hobart takes great pride in his debutante daughter. 
She shares his love for sport of all kind, and as he says "is 
some little speed maniac, and great fun to take about in a rac- 
ing car." Family and friends do not find it a very comforting 
picture to see father and daughter start off in his racing car for 
a drive beyond the confines of the motorcycle policeman, for 
it's dangerous business, this racing. 
© © © 

The dinner dances at the hotels continue to be the Mecca of 
the fashionables who find this one of the happiest diversions 
with no particular tax on the energies and no social responsi- 
bility resting on any particular hostess for the success of the 
affair as a whole. Her only concern need be that the group at 
her own table is having a good time, and while there is always 
much visiting back and forth among the coteries at the different 
tables, no one takes any responsibility for more than her own 
party. On Tuesday night at the Fairmont Hotel there was a 
goodly showing of the smart set, in spite of the number of pri- 
vate affairs during the week that were set to dance music. 

The news that there is to be an ice skating pavilion interests 

those in the smart set who are always looking for novelties and 

who love to compete in something new. There is no doubt that 

this set will buckle on ice skates and go to it enthusiastically. 

© © 9 

Friends of Mrs. Dennis O'Sullivan have received letters tell- 
ing them that she has gone to Flanders to do relief work there 
under the Hoover commission. Mrs. O'Sullivan was Miss Cur- 
tis of this city, and is one of the most fascinating and talented 
women who write California after their names. She is an art- 
ist and a poet, many of the words of the songs with which 
Dennis O'Sullivan sang his way into hearts the wide world over 
having been written by his wife. She is also a remarkable lin- 
guist, and during her years of residence abroad has not only 
mastered the usual languages, but has picked up the patios of 
many a sequestered people. She speaks the language of Flan- 
ders fluently enough to be of more service there than any 
American woman the commission could find, and will be of in- 
estimable service there. 

Since the death of her sister, Mrs. Thomas Magee, Sr., Mrs. 
O'Sullivan has been loth to visit California, filled as it is with 
memories of her departed ones. Her home in London, however, 
always has a special welcome for friends from San Francisco. 



Mrs. Lewis Vernon Harcourt, the new vicereine of India, the 
second American woman to occupy this position, is a descend- 
ant of Miles Morgan, whose bronze statue stands on Court 
Square in this city. Her mother was a sister of the late J. 



January 29, 1916 



and California Advertiser 



11 



Pierpont Morgan. The doughty sergeant of the late American 
colonies was a power in dealing with the Indians. His descend- 
ant, who is noted for her good tact, can be depended upon to 
uphold the family tradition in the East. 
© © © 

Most elaborate and very unusual, brilliant and resplendent 
will be the decorative scheme of the ballroom of Hotel del 
Coronado for the Spanish ball on the evening of January 29th. 
The stage will be done in royal purple, while the drapes will 
also be in the same color, which will represent a beautiful gar- 
den in Granada; at the rear of the garden in the distance are 
two huge gold pillars surmounted by the crowns of Coronado, 
which will be illuminated by soft amber lights; on either side 
of the stage are two banners loaned by Frank A. Miller of the 
Mission Inn, and which were presented to him by the Spanish 
Ambassador at Washington; beneath these banners on either 
side of the stage are two huge torschiere lamps of massive gold 
and two gold chairs which were once in the Chapultepec Cas- 
tle in the City of Mexico, and which were sent to America by 
the former President, Porfirio Diaz. These chairs were origi- 
nally sent to Mexico by the King of Spain in the early Spanish 
days, to the Emperor Maximilian, and once graced the throne 
room in the castle at Madrid. 

This notable ball will open with a chorus of forty singing the 
famous aria from Carmen, followed by the dancing set com- 
posed of the members of the younger society set, who will give 
Las Sevillanas. Signor Aubrey Scotti, the noted baritone, will 
sing the famous Toreador song from Carmen, while Miss Cor- 
nelia Strohhar and Mr. A. Courtney Campbell, Jr., will give 
El Bolero de Madrid, A. Malaguena Y el Torero and El Jaleo de 
Jerez. Miss Dorothy Smoller will give Los Soleares, a dance 
which she learned in Manila, and which has never been seen 
in this country before. Mrs. L. L. Rowan, the noted musical 
director who has studied much abroad, will have charge of the 
music and effects at the ball. 

© © © 

The San Francisco Chapter of the Woman's Section of the 
Navy League is planning to give a leap year tea dansant at the 
Fairmont Hotel on Feburary 29th from four to seven. The 
money raised will help towards raising the funds necessary for 
permanent headquarters. Meetings are being held every Thurs- 
day at 2:30 p. m., in the red room of the Fairmont Hotel. At 
the meetings, interesting papers are read and talks on pre- 
paredness are given by prominent navy men. There are now 
almost 200 members, and with each day new members are tak- 
ing the pledge. There is no distinction shown, and all are 
welcome to attend these meetings. The dansant committee is 
as follows : Mrs. Wm. T. Sessions, Mrs. Francis M. Wright, 
Mrs. Squire Vance Moody ; Mrs. W. M. Wymore, Mrs. D. C. 
Heger, Mrs. Kirby Crittendon, Mrs. Ella M. Sessions. 
© © © 

To-day, Saturday, there will be an exhibition "special" golf 
match on the iinks at Del Monte between Wilford Reid, at one 
time international champion; Mr. Fovargue, French champion; 
and James Donaldson of the Glenview Golf and Country Club, 
Chicago. 111., and George Smith of Del Monte. There will be 
only the one special exhibition match now. The return match 
will be played at some later date. 
© © © 

The Saturday night dinner parties at the Hotel Oakland are 
becoming very popular. Quite a number of reservations have 
been made for Saturday night, the 29th. Among these are Miss 
F. Merry, to entertain a party of fifteen friends, and Mr. F. St. 
Sue, who will have twelve guests for the dinner dance. 

The Oakland Civic Center will have a lecture in the Ivory 
ball room at the Hotel Oakland on Thursday afternoon at 2 
o'clock. Topics of vital importance will be discussed. 

Friday, January 28th, the second of the winter assemblies will 
be held in the Ivory ball room at the Hotel Oakland. 
•:• -:• •:- 

Local merchants are all enthused over the big 1916 Spring 
Fashion Show which will be held at the Civic Auditorium on 
Saturday evening, February 12th, in conjunction with the Fete 
in Fairyland. Live models will display all the latest spring 
styles from a revolving platform erected in the center of the 
huge auditorium under the glare of fifty exposition cintellators. 
Everything, from shoe to exquisite spring millinery, including 
fancy ball gowns, hosiery, lingerie, elegant furs, natty tailored 
suits, bathing suit? and gentlemen's attire will be shown in the 
biggest fashion show that has ever been staged in the West. 



"DOLLAR DAY" AND A DANCE FOR CHARITY. 

St. Valentine's Day will be "Dollar Day" in San Francisco, 
which means that every one who can possibly afford the outlay 
will be solicited to contribute one hundred cents to help the 
city's poor through the medium of the Associated charities. It 
is confidently expected that the total receipts will exceed those 
of "Dollar Day" a year ago. Then the donor of each dollar 
was given a certificate of membership in the Associated Chari- 
ties. This year the certificate will enable him to obtain free 
admission to a St. Valentine dance and vaudeville entertain- 
ment in the Civic Auditorium. The dance will be informal, and 
the best available talent is being secured to appear in the cab- 
aret performance. 

Headquarters of the "Dollar Day" campaign have been es- 
tablished at 511 Sutter street, with Harry R. Bogart, secretary 
of the Associated Charities, directing the work in conjunction 
w ith an executive committee consisting of Superior Judge Frank 
J. Murasky, chairman; Mesdames M. C. Sloss, Philip King 
Brown, E. F. Conlin, J. J. Gottlob, A. E. Graupner, Sigmund 
Stern, F. W. Stephenson, S. I. Wormser, Misses Emily Carolan, 
Marion Delany, E. M. Davenport, Messrs. Jacob Blumlein, Mil- 
ton Birnbaum, Selah Chamberlain, George Q. Chase, F. W. 
Carpenter, Richard W. Costello, Eustace Cullinan, 0. K. Cush- 
ir.g, Robert M. Eyre, Wellington Gregg, Jr., Lawrence W. Har- 
ris, Charles H. Kendrick, William B. Pringle, Fred Suhr, Geo. 
Uhl, S. I. Wormser and D. A. White. Robert M. Eyre has 
charge of the dance and vaudeville arrangements, and an ener- 
getic committee is assisting him in procuring novelties for the 
event. 



NEW PLANS REGARDING THE TARIFF. 

Several weeks ago the News Letter called attention to the 
widely divergent and bitter differences of opinion regarding 
tariff legislation in this country, and suggested that practical 
and more satisfactory results could be accomplished along the 
iines of a competent independent non-partisan tariff board. Cur- 
rent news from Washington this week is to the effect that Presi- 
dent Wilson is favoring this line of attacking the problem, and 
that he favors the creation of a non-partisan board, with broad 
powers to investigate tariff duties, the relation between indus- 
tries at home and abroad, and the entire tariff and commercial 
machinery of the world. He has already laid his plans before 
the party leaders in the Senate and House, and has made it 
plain that he believes the proposed commission shall not be 
established with the view of upholding or criticising any par- 
ticular tariff policy, but should be entirely non-partisan and 
capable of gathering facts without any political bias. 



It's awfully hard to appreciate good advice that doesn't 

tally with our desires. 



An Ideal Complexion 

Gives that 

snowy * hitr complet- 
ion which fashion requires 
the well groomed woman* 
t to poneii. 

(We will tend a complet- 
ion chimoil and book of 
Powder leaves for 15c. 
, : to cover cost of mailing 
■v ) lid wrapping. 

Al Drusfflsts and Department Slon*s 

Gouraud's 

Oriental Cream 

FFRO T HOPKINS fit SOV Props. 



Novelties for "Welcoming" and 
"Bon Voyage" Packages 



Flowers DeliTered lo Any Part of 
the World 



SEND YOUR HOSTESS A DISTINCTIVE BOX OF FLOWERS 

FROM JOSEPH'S FLORISTS 

GRANT AVENUE, NEAR SUTTER STREET 



12 



San Francisco News Letter 



January 29, 1916 



"See-ho! See-ho!" 

Hunting the Hare with Beagles and Foot-Harriers 

By Henry McDonald Spencer 

There are some who hold that a man who invents a new drink 
is greater than a poet, and if the quantitive test be applied the 
bartender will beat out the bard. But every one will agree 
that one who introduces a new sport to an ennui-ridden com- 
munity is entitled to a special niche in the Hall of Fame. 

All kudos, therefore, to the beautiful and accomplished 
Mrs. Fred Kohl, who will shortly have a pack, or "cry," of 
beagles to chase the elusive jack-rabbit through the craggy 
hills, bosky dells, lush meadows and wooded copses of the pe- 
ninsula. A club is being formed in Hillsborough for the pur- 
pose of following the foot-hounds, and much enthusiasm is be- 
ing engendered under the lady's gracious leadership. To be 
sure, there are those who are inclined to indulge in cheap wit at 
the expense of the future Burlingame Beagles, or Hillsborough 
Harriers, but fien all innovators have had to endure, more or 
less, the shafts of "small-time" ridicule, if not of more aggres- 
sive opposition. Almost any outdoor pastime is commendable, 
however, that will take people out of the gloomy Anglo-Saxon 
home where the inmates sit and sulk in separate rooms. 

Beagle-hunting is simply a very healthful exercise, involving 
a tramp at a good rate over the country in every direction, 
regardless of roads, and with the outcome of the chase as the 
incentive. At least it is healthful to all concerned, excepting the 
hare. Without some added interest, walking is very dull and 
soul-deadening work at best, and requires a Greer Harrison or 
Eleanor Sears, or some such "nut," to practice it for its own 
sake. Following the beagles, which is done only on foot, al- 
though an old-time sport, has been growing in popularity in 
England of late, and there are, or were, prior to the war, over 
one hundred packs kept in the United Kingdom. 

The beagle is a sort of jitney hound ranging from 14 to 16 
inches in height at the shoulder, has large pendant ears, and is 
generally of a blue-mottled, hare and badger pied, or black and 
tan color. When the country is very rough and there are num- 
erous dykes and stone walls, a larger hound known as a foot 
harrier, is used, but the latter is not to be confounded with 
harriers followed on horseback and which are still larger. The 
beagles are necessarily slow, so that the hunt can keep up on 
foot; in fact, horses are not allowed to take part in the chase, 
as otherwise the hounds are insensibly pressed forward beyond 
the control of their huntsman, and also become too fast for 
pedestrians. The hare, of course, easily out-distances both 
hounds and humans in a straightaway, but as it is a very silly 
animal, it will double or quarter on its tracks, and thereby give 
the keen-scented hounds an opportunity to catch up. Whether 
the Californian jack will thus accommodate the sport, or go 
off straight for too great a distance to be followed successfully, 
remains to be seen. 

The hounds draw for the hare, and, spreading in a line behind 
the master and whippers-in, the field beats the bushes and 
hedges with sticks to arouse the quarry. "Puss" being started, 
a loud "See-ho" is given, and the chase is on. When the hare 
is "beaten," the Master takes the hounds in hand, and urges 
them on to a kill. Blood is necessary to beagles, as otherwise 
they become slackers, grow listless, and fall off in their future 
work. After the death the "Who-whoop" is sounded, and at the 
break-up" the hounds are rewarded with the "paunch," the 
ears are taken off to be nailed to the kennel door as trophies, 
while the farmer on whose land the quarry was originally found 
is entitled to the rest of the carcase. I fancy, however, that the 
typical Californian ranchman would not thank the hunt, for 
the remains of a jackrabbit, even when it suffered so noble an 
end ; and furthermore he is not so supine and reverential towards 
his "betters" as the European peasant. There is not much 
farming land in the foothill country west of Hillsborough and 
Easton, and if the jack will be so accommodating as to run in 
that direction, no complications are likely to ensue. The hunt 
sometimes lasts for several hours, and ten to fifteen miles 
are covered, but for all concerned, it should not exceed three 
hours, and even less is better. 

In the earlier days of the sport it was customary for the fol- 
lowers to take poles along for the purpose of vaulting ditches 
and fences, but that is not done now. Imagination fairly reels 
at the picture of some eupeptic, elderly matron doing a pole 



vault over a six foot fence or a flying leap across a ten foot 
ravine. 

The officials of the hunt, the M. F. B. — Master of Foot Bea- 
gles — whippers-in and huntsmen are dressed in a recognized 
uniform which is very smart indeed. It consists of a light vel- 
vet hunting cap, green coat, white stock, white drill knickers 
and green stockings. A distinctive collar to the coat, or a waist- 
coat showing the club colors, is sometimes worn. The ordinary 
members of the club come in mufti and are identified by a club 
badge or insignia in the form of a brooch or hat-pin for the 
ladies, and a button or scarf pin for men. 

One of the most interesting features of the hunt is the music 
of the horn, and Shakespeare employs it in some of his plays 
with charming effect, notably in "As You Like It." In England 
what is known as a Kohler reed is sounded at different stages 
of the chase, and there is a very musical series of notes for 
each occasion. The principal calls used are: A single note at 
"throwing-off" the hounds; "Doubling the horn" when the 
hounds are on scent; the "Veline," a pretty note at "finding;" 
the "Gone away" is self-explanatory; the "Mort" or "Rattle" is 
the death note, and is frequently followed by the "Recheat." 
There are other calls, some of which have fallen into disuse, 
but which could be revived with great effect. It is to be hoped 
that Mrs. Kohl, who is very musical and possesses a lovely 
voice, will insist on a full rendition of this very interesting 
and colorful feature of the hunt. 



PASSING OF A WELL KNOWN RAILROAD AGENT. 

Edward Lloyd Lomax, the oldest passenger agent in point of 
service employed by any railroad in this country, passed away 
this week from paralysis, after a month's stroke. As a passen- 
ger agent he held an enviable record in all the positions he hon- 
ored. His record covered a half century. He was born in Feb- 
ruary, 1852, in Fredericksburg, Va., and at an early age turned 
his attention to engineering, and after graduation from the 
Coleman University he joined a United States engineering party 
in 1869 in the Northwest. Soon afterwards he entered the 
railway service of the Burlington and Missouri River Company. 
His advance was rapid. In 1874 he joined the freight and pas- 
senger department of the St. Louis and Southeastern Railway, 
and became general passenger agent of the St. Louis, Iron 
Mountain and Southern Railway in 1879. Two years later he 
was appointed general passenger agent of the Toledo, Cincin- 
nati and St. Louis Railway. Later he became assistant pas- 
senger agent of the Chicago, Burlington and Quincy system, and 
three years later served in the same capacity with the Union 
Pacific. Then he joined the Western Pacific and became recog- 
nized as one of the greatest colonizers among Western railroad 
men. Irrigation, crops and reclamation were his hobbies. He 
leaves a widow and two children, E. L. Lomax, Jr., and Miss 
Mildred Lomax. He was a Mason, and belonged to numbers of 
other organizations and clubs. 



The ladies who have visited Techau Tavern the last two 

Saturdays have been greatly pleased with the new souvenir 
with which each has been presented. This is a new perfume of 
rare delicacy, known as La Boheme, and possessing the re- 
fined characteristics of the most famous perfumes, an elusive, 
subtle odor, yet of lasting quality, appealing to the fastidious! 
La Boheme is certain to rival in popularity the best known per- 
fumes, such as Parfum Mary Garden and Carolina White per- 
fume. It will be presented to the ladies every Saturday. 




MELLOW AS MOONLIGHT 

CASCADE 

For your HI- BALL today 

The finest, purest and mellowest whisky that 
brains and money can produce, cost to you no 
more than inferior grades; so why not ask for 
and insist on getting CASCADE. 
Instead of saying whisky, just say CASCADE, 
you will enjoy it and feel much better. 

Special enjoyable drink recipes for ihe asking by writing 
J. H. Norton, care San Francisco News Letter 



January 29, 1916 



and California Advertiser 



13 



ADVANCE ANNOUNCEMENTS. 

United from Page 9) 

Melba to Sing Here Next Week. — Melba, declared by Pitts 
Sanborn of the New York Globe, to be still "the greatest living 
prima donna," by the very exacting Krehbiel "the brown, bright 
nightingale of all the song birds," will, assisted by Ada Sassoli, 
harpist; B. Emilia Puyans, flutist, and Uda Waldrop, pianist, 
be heard in concert at Scottish Rite Hall next Thursday night, 
February 3d, at 8 :30 sharp. Since her last visit to San Fran- 
cisco, Madame Melba has worked like a Trojan on her voice, 
and the Eastern critics found "the same golden voice, the same 
vocal poise, the lovely perfection of tone; in short, the same 
perfection of singing that we have always heard." The direc- 
tors of the Chicago Opera Association permitted Melba to dic- 
tate her own terms and monopolize whatever roles she wanted 
for "guest" appearances, and some of the biggest nights of the 
recent season, at the Auditorium in Chicago, were the Melba 
nights in "La Boheme" and "Traviata." With the Boston Sym- 
phony Orchestra at Philadelphia and Boston, Melba had suc- 
cesses that were nothing short of sensational. She has earned 
$164,000 for the Red Cross; $28,000 of which was made in Can- 
ada, and has been the recipient of great social attention every- 
where. Seats for the Melba concert are on sale at the box office 
of Sherman, Clay & Company. 

* * * 

Big New Novelties at Orpheum. — Frank Fogarty, the cele- 
brated Irish wit, who has been given the sobriquet "The Dublin 
Minstrel," will reappear after a long absence. His talk scin- 
tillates with humor. That delightful comedienne, Mrs. Gene 
Hughes, will, with the assistance of a company of her own, pre- 
sent Edgar Allen Woolf's novelty comedy playlet "Youth," 
which furnishes most enjoyable entertainment. William Rock 
and Frances White are too well and favorably known to require 
eulogy. They are, in their particular line, the cleverest team 
in vaudeville, and their act, which is entitled "A Dansant Char- 
acteristique," includes a series of character songs and dances 
which are both novel and fascinating. Marie Bishop, a gifted 
young violinist who, until last season, has confined her talent 
to symphony orchestras and concert tours, will be heard in a 
judiciously selected program. Billy Bouncer, the celebrated 
English clown, will introduce his famous bouncing and bound- 
ing contest, which takes place on what is technically known as 
a "Trampoline." The contest is open to all athletically in- 
clined young men. When the first contestant starts to bounce 
the fun commences. A prize is awarded to the winner, who is 
selected by the applause of the audience. Van and Bell, the 
Boomerang Throwers, who were featured in the Public Scene 
with "America" at the New York Hippodrome, will give an ex- 
hibition of their marvelous skill. Charles (Chick) Sale, in his 
clever impersonations of rural types, and Ralph Dunbar's Sing- 
ing Bell Ringers, are also among the contributors to this great 
show. "Protecting the Ships at Sea," the fifth installment of 
the Uncle Sam at Work motion pictures, secured exclusively 
for the Orpheum Circuit, will close the performance. 

* * * 

The Next Symphony Concerts. — The San Francisco Sym- 
phony Orchestra will give its fourth Sunday concert of the cur- 
rent season at the Cort Theatre, to-morrow afternoon. The pro- 
gram, which will commence promptly at 2:30 o'clock, is devoted 
entirely to selections from the compositions of Richard Wag- 
ner. For the fifth rair of concerts, which will be given at the 
Cort Theatre on the afternoons of Friday, February 4th. at 3 
o'clock, and Sunday. February 6th. at 2 :30 o'clock, the program 
will have the assistance of the eminent Russian pianist, Ossip 
Gabrilowitsch. Born the son of a lawyer, at St. Petersburg, on 
January 26. 1878. Mr. G.ibrilowiltsch received, when six years 
old, his Erst piano lessons from his brother. Rubenstein ad- 
vised Gabrilowitsch's parents to allow their son to become a 
professional pianist, and he was sent to Tolstoff at the St. 
Petersburg Conservatory In 1898 he began his career as a 
virtuoso. Mr. Gabrilowitsch in 1909 married the daughter of 
Mark Twain, and he is as great a favorite socially as he is musi- 
cally ale at the box offices of Sherman. C 

for the Friday as well as Sunday af- 
ternoon conroifs of the fifth pair, are $2. $1.50. $1 and 75 
and loge seats are $3 each. Seats on sale at the Cort Theatre on 
^f the concerts only. 



"Motherhood," Sensational Sex Drama, Coming. — Following 
"It Pays to Advertise," at the Columbia Theatre, will be offered 
the sensational sex drama in four acts, "Motherhood." The 
play is from the pen of Lillian Langdon and Charles Bolles, 
and it is said that the authors have introduced to the stage a 
theme which has created no end of discussion; in fact as much 
as has Brieux's "Damaged Goods." The leading roles in the 
forthcoming production will be played by Blanche Hall and 
Jack Bryce. The performance comes here from the Little 
Theatre, Los Angeles, where it is creating a furore at present. 

The advance sale of seats begins Thursday. 

* * * 

Big Show at Pantages. — "The Style Show," a musical tabloid 
with fourteen pretty fashion models, is the big topping feature 
on one of the best all-around shows that the Pantages has pre- 
sented in months. There are several good funmakers with the 
production. The girls have all been chosen for their stunning 
figures, and the gowns, frocks and hats bear the distinctive 
brand of "Made in Broadway." "Oklahoma" Bob Albright is 
making his annual tour of the vaudeville houses, using clever 
Cliff Carney, the young pianist, to play his song accompani- 
ments. Albright is unquestionably one of the most popular 
singing entertainer that is appearing in vaudeville to-day. The 
Potts Brothers will present their rollicking English comedy 
playlet, "A Doubles Doubles." The Standard Brothers have 
an acrobatic offering which smacks of genuine class. Bert 
Wiggins and Company will show a new routine of juggling and 
comedy in "The Lonesome Soldier." and dainty Billie Seaton 
has a fetching personality with her rendition of popular bal- 
lads. The seventh episode of "The Red Circle" becomes more 
complex and mysterious as it goes along. It is one of the most 
interesting "movie" serials that has yet been released by the 

Pathe Company. 

* * * 

The Evolution of Music. — Albert I. Elkus will give a course 
of six lectures in the Paul Elder Gallery, 239 Grant avenue, 
San Francisco, on consecutive Saturday forenoons, commencing 
February 5th, at 10 :45 o'clock. The subject of the course will 
be "The Evolution of Music to its Present Aims and Structure." 
The first lecture will be "The Music of the Greeks — and Mel- 
ody in Music." The subjects of the other lectures in the course 
will be "Rise of the Theory of Modern Music," "The Classic 
School and the Growth of Modern Musical Forms," "The Na- 
tionalization of Music," "The Development of Opera" and 
"Contemporary Music and its Tendencies." 



Ovpheum 



OFarrell Street 



Ret. Stockton and Powell 
Phone Douglas 70 



SUNDAY AFTBHNOON. MATINEE 



and 



Week heElnnlnit THIS 
EVERY PAY 

A SUPERB NEW BILL 
FRANK FOGARTY in Qui 

Human 

" Youth " A v Mien Wo 

! l.V ROl V 

-Ml 
s!\'.;i\.; BR1 L RINOF.1 THE SHIPS A I 

WILLIAM ROl 18 WHITE In "A Dannan' 

Bvenlng Prices. 10 "th<- Box sc.its $1 Matin- 

l 'hone I'ouplas JO. 



Scottish Rite Hal J 



SPECIAL I 

FRANK W MEALY IT- 

MADAME 

MELBA 

na' 
■ I FRT. Tlmr. P M 

EMI1 I" PI 



t 



On Sal" at Sherman A Clay's. 



Columbia Theatre 



Mason and Gearj 
■ 
The Leading Playhousa 



DAY, FEBRIARY t. 
I>nl>ar ■■ Pnllar FKtT Valine* Saturday 

Cohan and Harris 1 uns ' 

IT PAYS TO ADVERTISE 

- 

nal Prama ' MOTHF-RH 



Pantages' Theatre 



Market Street Opposite Maaon 



Commencing Sunday Afternoon. J*- 

A VAUDEVILLE REVELATION I I 









14 



San Franxisco News Letter 



January 29, 1916 



Here, There and Personally 

The Governor of Arizona has opened negotiations with the 
Governor of California asking co-operation in an effort to add 
to the national territory. Access by both States to the Gulf of 
California is the goal desired. The method of acquisition is to 
be left to the federal authorities, as they settle with Mexico 
for indemnities due citizens of the United States. The modest 
proportions of the plan, as compared with some others pre- 
viously heralded, may commend it. No bid for the entire pe- 
ninsula of Lower California is set up. As for the proposed 
change and what it would mean to the federal government as 
well as to the two States named, that is best understood by a 
person conversant with the problems caused by the erratic 
Colorado river and the needs of the Imperial Valley irrigation 

system. 

» * * 

In England, in the early centuries, there was at all times a 
tendency on the part of authority to interfere with dress, and 
this reached, probably, its high-water mark in the reign of the 
masterful Elizabeth. When the gallants of the court stuffed 
their breeches with rags and feathers till they became inordi- 
nate in their girth, the Queen ordered these feather bags to 
be cut. When the depths of ruffs and the length of rapiers 
grew excessive, she placed "select grave citizens at every gate 
to cut the ruffes and breake the rapier's points of all passengers, 
that exceeded a yeard in length of their rapiers, and a nayle 
of a yeard in depth of their ruffes." It is to be suspected these 
grave citizens dealt more gently with the Elizabethan gallants 
than did the Cossacks of the Emperor Paul, in Russia, when 
ordered to stop every passenger, who wore pantaloons, and 
slash these from their legs with their hangers. 
• * » 

Who smoked the first pipe in England, and when ? The Se- 
bright MS. has this remark concerning William Middleton: 

"It is sayed that he, with Captain Thomas Price of Plasyollin 
and one Captain Koet, were the first who smoked, or (as they 
called it) drank tobacco publickly in London; and that the 
Londoners flocked from all parts to see them." 

Mr. Apperson, in his new Social History of Smoking (Seeker, 
6s.) adds that no date is named and no further particulars are 
available. He also queries the suggestion that Ralph Lane was 
the pioneer in 1586. Europe knew the tobacco plant as early 

as 1560. 

a a a 

Many speakers have been the victims of curious introductions, 
but probably few have found such utter absence of humor in 
their chairman as fell to the lot of Mr. Lloyd George, at a 
Disestablishment meeting in Flintshire. The chairman was a 
Welsh deacon, whose convictions were far in advance of his 
power of expression. "I haff to introduce to you to-night," he 
explained, "the member from Carnavon Boroughs. He haff 
come here to reply to what the Bishop of St. Asaph said the 
other night about Welsh Disestablishment. In my opinion, 
gentlemen, the Bishop of St. Asaph iss one of the biggest liars 
in creation; but thank goodness, we haff a match for him here 
to-night." 

City Index and Purchasers' Guide 

CHIROPODISTS. 
Dr. R. T. Leaner, Surgeon Chiropodist, formerly of 6 Geary street; 
n»m«ves corns entirely whole — painless — without knife. Bunions and In- 
Krowlnc nails cured by a special and painless treatment. 212-214 West 
bank Bid??.. 830 Market St. Tel. Kearny 3578. 

NOTARY PUBLIC. 
Martin Aronsohn, Notary Public and Pension Attorney. All legal 
papers drawn up accurately. 217 Montgomery St., above Bush, San Fran- 
cisco. Cal. Phone Douglas 601. 

ATTORNEYS- AT- LAW 

Samuel M. Shortridge, Attorncy-at-Law, Chronicle Building, San Fran- 
cisco. Tel. Sutter 36. 

Marcus Lome Samuels, Attorney-at-L.aw, Pacific Building, Market St., 
at Fourth. San Francisco, Cal. Tel. Douglas 304 



PILLSBURY'S PICTURES, i NC 
VIEWS OF CALIFORNIA 



KODAK finishing done by EXPERTS, 
for your films. 



We will send 



219 POWELL STREET Phone Kearny 8841 



"Yes, grandma, I am to be married during the bright and 

gladsome yuletide.'' "But, my dear," said grandma, earnestly, 
"you are very young. Do you feel that you are fitted for mar- 
ried life?" "I am being fitted now, grandma," explained the 
prospective bride, sweetly; "seventeen gowns!" — Louisville 
Courier Journal. 



AUSTRALIA and NEW ZEALAND 

BANK OF 
NEW SOUTH WALES 



{ESTABLISHED 1817) 



Paid-up Capital 
Reserve Fund - 

Reserve Liability of 

Proprietors 

Aggregate Assets 

3)st March 11(15 




$17,500,000.00 

- 12,750,000.00 

- 17,500,000.00 
$47,750,000.00 

$267,918,826.00 



J. RUSSELL FRENCH, General Manager 

Mfl BRANCHES and AGENCIES in the Australian states. New Zealand, 
Fiji. Papua, i New Guinea), and London. The Hank transact 
description oi Australian Banking Business, wool and other Produce 
Credits Arranged. 

Head Office: London Office: 

GEORGE STREET. SYDNEY 29 THREADNEEDLE STREET. E. C. 



^ German Savings & Loan Society 

(THE GERMAN BANK) 



Savings 



Incorporated 1868 



Commercial 



526 California Street 



San Francisco, Cal. 



(Member Savings Banks of Ban Franc! 

The following Branchei pt and Payment of Deposits only: 

MISSION BRANCH, S. E. Corner Mission and 21st Streets 
RICHMOND DIST. BRANCH, S. W. Cor. Clement and 7th Ave. 
HAIGHT ST. BRANCH, S. W. Cor. Haight and Belvedere 

DECEMBER 31st, 1915: 

Assets $61,849,662.02 

Deposits 58,840,699.38 

Capital actually paid up in Cash 1,000,000.00 

Reserve and Contingent Funds 2,008,962.64 

Employees' Pension Fund 211,238.93 

Number of Depositors 67,406 

Office Hours: 10 o'clock A. M. to 3 o'clock P. M., except Saturdays to 12 
o'clock M. and Saturday evenin-is from 6 o'clock P. M. to 8 o'clock P. M. 
for receipt of deposits only. 

For tin- c months ending December Slat, 1915. a dividend to depositors of 
cent per annum wbj 

The Anglo & London Paris National Bank 

SAN FRANCISCO 

PUd-Op OapHal l4.ooo.uoo 
Surplut »t><] Undivided 

Profit* il.»f*i.ii00 

Total Ro*oare*a MQ.flSO.0M 

OFPUr.KS 

Of H>a Ebwrd 
BBBBIBT ri.KlSHHiCKKB Pr«id.o» 
WASHINGTON DODOK Vle*-Pr«M*nl 




J fkirdi »M.cn 

C. Y BURT 

C R PAKIKR 

WM H HIGH 

H OHO) HSU 

Q R BL'ttlili K 

.i n LIUIKTBAL, i 

A. L LANUERMAN 



Vtrc-f'rrtidtbt 

Oi I'mldant 

Tuhlft 

AMifUiit CmliMjf 
AiiliUDt C**b!ar 
AMirUot Ouhlw 
Jr. 
iMiiUnt C.h.tr 

Stentary 



THE CANADIAN BANK 
OF COMMERCE 



BEAD OFFICI. TORONTO 

SIR IDMUND WALKER C.V.O ..LL.0..D.C.L. 

Presideol 

ALEXANDER LAIRD General Min»er 

JOHN AIRD Aiiin.nl Geaerel Manacer 



ESTABLISHED 1K7 
Paid-up Capital * 1 5.000.000 

Reserve Fund 13.500.000 

Aggregate Resource 245.000.000 

London Office, 2 Lombard Street, E. C. 

New York Office, 16 Exchange Place 

Branches in all parts of Canada, including Yukon Territory 

and at Seattle, Wash., Portland, Ore., and Mexico City 

All Kinds of Commercial Banking Transacted 

SAN FRANCISCO BRANCH -450 CALIFORNIA STREET 

Bruce Heathcote, Manager 



January 29, 1916 



and California Advertiser 



15 



The Background of the War Zone 



Lloyd George made an earnest appeal to the trade unionists 
of Glasgow on Christmas morning to relax their rules so as to 
allow a speedy output of big guns and shells for our armies in 
the field. 

"Upon your acceptance of my proposals depends not merely 
victory, but also the saving of numberless lives," he said. 

"It is essential that we should equip our armies with a large 
number of heavy guns and shells. 

"We need 800,000 skilled men. There is only one way to 
get them — taking skilled men from work which unskilled men 
and women can do after a week or a fortnight's training. 

"If we fail, at the best you prolong the war with its untold 
tale of misery and loss; at the worst we lose the war with all 
that defeat portends for the future of democracy. 

"All this chaffering about relaxing a rule here and suspending 
a custom there is out of place in this war. You cannot haggle 
with an earthquake." 

* * » 

The war fund being raised in the United States by Chinese 
whose sympathies are with the revolutionists now opposing 
Yuan Shi Kai is expected soon to reach the $1,000,000 mark, 
according to an announcement made in San Francisco recently 
by members of the Chinese Republic Association. The asso- 
ciation says that despatches received by it tell of minor en- 
gagements, chiefly in the province of Yunnan, between the pro- 
visional troops and the forces of the government. The revolu- 
tionists are reported to have seized an arsenal and equipped 
themselves. In provinces farther south, however, Yuan's sol- 
diers are reported to have offered strong opposition and the 
military leaders of the revolt are said to be awaiting help from 
the Chinese in America. 

» * * 

A copy of the proclamation issued by the Kaiser to the Ser- 
bian people has just been published: 

"To my noble and heroic Serbian people — It has been an un- 
fortunate necessity that has put our two nations in conflict, 
but the fault has not been yours, O heroic Serbians ! but rather 
that of your government which allowed itself to be deceived by 
its perfidious allies. Do you wish to continue on this disastrous 
policy, sacrificing yourselves to the Allies who have been your 
ruin? 

"You have been fighting for three years, and your valor has 
demonstrated that you are worthy of liberty. For that reason 
we come, not as enemies, but as your friends, for the purpose of 
reorganizing your national liberty and guaranteeing your rights. 
We therefore invite the population which have abandoned their 
national territory to return to their homes, their customs and 
their labors, and when they have returned they will find that our 
promises are not false. — Wilhelm." 

The Germans have established a provisional government at 
Nish. 

* • • 

In the first 200 days of its war, down to December 8th, Italy 
spent only $800,000,000, or a paltry $4,000,000 a day. It is 
but the small change of the war. 

Reuter's correspondent sends some interesting facts with re- 
gard to the tremendous task imposed on the Post Office by the 
soldiers' Christmas letters in and out. 

"This Christmas the staff stands at forty-five officers and 
1,500 men, temporarily supplemented by about 750 men from 
home. The normal average mails to be handled run to 4,000 
bags of letters and 2,000 bags of parcels, most of the latter of 
which are 'returns.' This represents about 1,500.000 letters a 
day, including, of course, a great mass of official correspond- 
ence. 

"During Christmas week the heaviest daily mail consisted of 
18,500 bags of letters and parcels. By a conservative estimate 
the array postal authorities reckon this to have represented 
about 3,000,000 letters and 500,000 parcels." 

* • • 

One of the most interesting tendencies observable in London 
to-day is the altogether engaging good humor with which it is 
receiving many changes. London is learning to accept with 
gratitude the service of the lady ticket collector, of the lady lift 
attendant, and now, of the lady tram conductor. There seems 



to be arising in public life a kindlier interest, all in the right 
direction, in the work of other people. If the trolley pole gets 
off the wire, for instance, and the lady tram conductor struggles 
with it in vain, more than one deliverer will appear from inside 
the car to help her. To be sure, it were better, very often, that 
the matter were left to the driver, who sooner or later appears 
on the scene, but what the assembled company loses in time, 
they certainly gain in amusement. Anyway, every one seems 
cheerier after the incident. 

• * * 

The Under-Secretary for War announced in the House of 
Commons this week that the total German casualties as pub- 
lished in the Berlin casualty lists total 2,535,768. Of this num- 
ber, he said, 588,986 were killed. The War Under-Secretary 
said the German wounded and missing number 1,566,549, while 
356,153 men had been taken prisoners. In addition, 24,080 
Germans had died from various causes. 



MUSIC. 

Sounding brass and tinkling cymbal, 

He that made me sealed my ears, 
And the pomp of gorgeous noises, 

Waves of triumph, waves of tears, 

Thundered empty round and past me, 

Shattered, lost for evermore. 
Ancient gold of pride and passion, 

Wrecked like treasure on a shore. 

But I saw her cheek and forehead 

Change, as at a spoken word, 
And I saw her head uplifted 

Like a lily to the Lord. 

Naught is lost, but all transmuted, 

Ears are sealed, yet eyes have seen; 
Saw her smiles (O soul, be worthy!) 

Saw her tears, (O heart, be clean!) 

—Gilbert K. Chesterton. 



"Halloa! Are you Bafy's, the butcher?" "Yes." "Well, 

this is Mrs. Brown's residence. Will you please send me a 
large, thick steak by twelve o'clock?" "Well, you just bet your 
sweet life I will." "Do you know, sir, to whom you are speak- 
ing?" "Sure I do. You're Jenny, Mrs. Brown's cook." "You 
are mistaken, young man. You are speaking with Mrs. Brown 
herself?" "Is that so? Then in that case, madam, we'll call 
the bet off."— Tit-Bits. 



ssifMmrfSsmcm 

This Little HUMAN 
DOCUMENT tells the story of 




EAGLE 

Condensed 
MILK 



THE OfrQUUl 




niformity cniil.K's the mother to rlei.Tminc with 

lodificatioti (]esir--d. It? absolute 

■mm h«r that the bahy i> getting a thoroughly 

"lesome food. It keeps well ami 

prepared. 

■any t- ir,»r> cannot r 
Mimttnff trlM ib« probUm ti to r*t *b* »'.i*»«ti'- ■ 
ii b*»t «oiW Iota* r.hj'. Indltidiu) r»io>" 

l»(> Brand" ha.* b'fd tari~*aifnlly in " »♦ •' 
v mlf a rrntary an-1 Ih- lb 
of cfct M *— wbn hat? h*«t> csrrir-1 thrrafh lb* mtieaJ r*r . -4 
o*> "(••>• Brand" b»*« establlar-* ' 



•tiikCo. U.-1-M 
.'*on St.. N-.' 

P1*mm>»4 m* Ba>>r • HVlfara' •!-•> IUM . 
* trail m 'rV>T«**n - * lUHpm " 

.Addreas 



16 




San Francisco News Letter January 29, 1916 



«j* • » ' j^MS^I^a / ^ , * , , 



^/-O 



ENGAGEMENTS. 

JOHNSON- McCALL.—The engagement of Miss Bernice Elvira Johnston 
and Richard Percy McCall is announced. Miss Johnston is a daugh- 
ter of Mrs. C. E. Johnston and the family resides at the Warrin 
Apartments. Mr. McCall is well known in social and business circles 
here. 

WEDDING ANNOUNCEMENTS. 
WILSON-MOORE. — The marriage of Miss Madge Wilson and Dr, Chester 
Moore will be an event of the last week of March, the exact date 
not having been determined. 

WEDDINGS. 

McGREGOR-LUCKENBACH.— The marriage of Miss Kate Isobel Met 
Gregor and John Lewis Luckenhach was solemnized at 9 o'clock Wed- 
nesday evening at the Pacific avenue home of the bride's parents, Mr. 
and Mrs. John A. McGregor, in the presence of about one hundred 
and fifty friends. Dr. Josiah Sibley, pastor of Calvary 1 
Church, officiated. The bride was given in marriage by her father, 
who returned from a business trip to the East the day before. A 
supper followed the ceremony. Luckenhach 'a home is in Brooklyn, 
where he v ill take his bride to reside after a honeymoon trip through 
the South and a stay of several weeks in Florida. 
WEDDING ANNIVERSARIES. 

DUNCAN. — Mr. and Mrs. William Coppee Duncan celebrated their fourth 
wedding anniversary with a dinner dance given a week ago Monday 
evening at their residence at Burlingame. 
LUNCHEONS. 

BAKER. — Miss Marion Baker's apartment on California street was the 
setting for a luncheon given Wednesday in honor of Miss Dorothy 
Baker by her niece. Miss Marion Baker. 

BELL. — Mrs. Franklin J. Bell, wife of General Bell, gave a bridge lum heon 
at her home at Fort Mason on last Saturday. 

BENNETT.— Mrs. Frank M. Bennett, wife of Captain Bennett, command- 
ant at Mare Island, was hostess Tuesday at a luncheon, followed by 
bridge. 

BERRY. — Miss Dorothy Berry had some friends in to a little luncheon 
party at her home Thursday as a bit of gayety for Miss Alio Brune, 
for whom ever so many affairs are being given just now. 

BOARDMAN. — Miss Dorothy Baker will be the complimented guest at a 
luncheon at which Mrs. Samuel Boardman will be the hostess next 
Wednesday afternoon. 

CAMERON. — A group of friends were guests of Mr. and Mrs. George T. 
Cameron at luncheon Sunday at Burlingame. 

Oi I AMBERLA1N. — Mr. and Mrs. Willard Chamberlain gave a lull 

at the Burlingame Country Club Sunday in compliment of Miss Ger- 
trude Thomas and Roger Bocqueraz. who are to be married on I i> 
ruary 23d. 

EYRE.— Miss Elena Eyre was hostess at a delightful luncheon part} 
day, with Miss Alice Brune as the guest of honor. 

HATHAWAY. — Three brides-fleet. Miss Theresa Harrison, Linda B 

and Lucille Johns, were the complimented guests at a luncheon over 
which Miss Marie Hathaway presided Wednesday. 

HOTAUNG. — Mesdames Marion Lord. Max Rothschild, Misses Cornelia 
O'Connor and Edith Bull, were the guests of Mrs. A. P. Ho tall 1 
a luncheon Tuesday afternoon. The informal gathering took , 
at the hostess' home on Franklin street, and after luncheon 
rubbers of bridge were enjoyed. 

LA MONTAGNE. — Mrs. Clinton La Monta^ne was a luncheon i 

Tuesday afternoon at the Franeisea Club, when Miss Theresa Harri- 
son, the fiancee of Andrew Lawson, was the complimetned guest. 

LEVENSAJLBR, — Mrs. James Levensaler will give a luncheon party on 
February 9th, complimentary to Mrs. William Ede, who with Mr i 
and their children, plan to leave for Honolulu on about the 16th. 

McCLERNAND. — Mrs. Edwaid C. McClernand. wife of General M 

nand. U. S. A., was hostess recently at a luncheon given in 1 ir ol a 

number of army matrons. 

McGREGOR. — Miss Katie-Bel McG as hostess al a luncheon given 

Monday at the Francises Club In compliment to .Miss i oi icken- 

bach, sister of her fiance, John Luckenhach. 

MILLER.— Mrs. H. M. a. Miller has Issued Invitations for a luncheon 
this afternoon. It will be in compliment to Miss Alice Brune, the 
fiancee of Alan "Van Fleet. 

WILLIAMS.— Half a dozen guests enjoyed the hospitality of Mrs 

Williams at an informal luncheon Tuesday at her home on Pacini 
avenue. 

DINNERS. 

ANDERSON.— Mr. and Mrs. Frank Anderson entertained Wednesda . 
ing at an informal dinner at their apartment on Powell street. 

AIKEN.— Dr. and Mrs George M. Stratton were the honored i 

dinner which Mr.-. Charles Aiken arranged for Tuesday even!] 

one of the downtown cafes, 
BAROOCK. — A group of ,.-,,-] the hospitality of Mr. and Mrs. 

Harry Babcock at dinner Wednesday evening. Their fcu^sts wll 

semble at the Babcock home on Si otl stn et. 
BATES.— Mr. and Mrs. Harry Bates ^ave a small dinner Mondaj 

in compliment to Mrs. Lord. 
BEALE.— Lieutenant Grafton Beali entertained al a delightful -I 

on board the Yorktown recently! 
BLISS.— Mr. and Mrs. "Walter Bliss gave a dinner party Monday night in 

honor of Miss Dorothy raker and Dr. Gr-orge Wlleutt. It was very 

informal. 



BISHOP.- MX. and Mrs James Hall Hish..p and Miss Marion Lord enjoyed 
dinner Tuesday evening at the home of Mr. and Mis. Charles K. Har- 
Iev on Broadway, the party later viewing the pcrformanee at 
the theatres. 

COWDIN. — Mr. and Mrs. J. Cheever Cowdln gave a dinner dance on 

January -7 u the Hotel st. Francis. Mr. and Mrs. Cowdin have been 
in New York since about Christmas, and they have been heartily 
welcomed on returning a few days ago. 

DOWNEY. — One of tha most enjoyable affairs of last week was the din- 
ner party at which Surgeon J. O. Downey entertained Wednesday 
evening at Mare l 

PENNIMORE.— Mr. and Mrs. Arthur Fennimore will be dinner hosts on 
Monday evening at their residence on Lake street. The pleasurable 
affair will be in compliment to Miss Dorothy Baker and her fiance. 
Dr. George Wlllcutt. 

FRIEDLANDER.— Mr. and Mrs 'J', Carey Friedlander entertained Mr. 
and Mrs. Andrew Welch, Miss Augustus Foute and Albert Russell at 
a dinner party Tuesday night, concluding the evening by informal 
dancing at the Palace Hotel. 

HAYBEY. — Professor and Mrs. Charles Mi: entertained Friday 

) in compliment to their daughter. Miss Mary Gayley. 
who returned Monday to her home in Berkeley, after an extended 

in tin i; i i Later the partj will attend the Berkeley Assembly. 
BARLEY. — Mr. and Mrs. Charles K Harley wen- hosts at a small dinner' 

party Tuesday night, with a box at one of the theatres afterwards. 
IIOBART. — Mr. and Mrs. Walter Hobart were imHts Sunday evening 

which they gave at their home in San Mateo. About 

a dozen friends enjoyed their hospitality. 
KOHL.— Mr and Mrs. c. Frederick Kohl presided at an Informal dinner 

Sunday evening at " i ' .m. home at ISaston. 

LEE. — Mr. and Mis i.'uyler Lee will be dinner hosts on Friday evening, 

February ith. 
PILLS BURT.— Mr. and Mrs. Horace Davis Pillsbury, the latter of whom 

inst returned from the East, will be hosts at dinner "ii tin- evening 
iiruary 4th. 
SI lEUYVi lOD.— A coterie of friends bay.' been QO wltii Mr. 

and Mrs. William Sherwood on the evening of February Ith, at their 
reside],-, on Pierce street After dinner they will attend the benefit 
for the blind soldiers and sailors of the Allies, that is to be given at 
the St. Francis Hotel. 

WOOD. -Mr. and Mrs. Baldwin \\ i gave a dinner Sunday evening at 

their home In Ss n Mateo. 

WT3LCH. — Mr. and Mrs. Andrew Welch are among those who are plan- 
ning to entertain at dinner before the Mardl Gras ball on March 7th. 
They will be hosts to i party that win later occupy two boxes 

at the ball. 

TEAS. 

HULEN. — Mrs. Vard H tiulen entertained several ol her friends al i ■■ 

informal teas last week, one group having 0886 nbled Tuesday and the 

other Thursday afternoon at her home on Broderlck Btreel 

RECEPTIONS. 

KTJCHEL.— Mr. and Mrs. Charles Jai of Oakland entertained 

at a housewarmlng reception at their new home at 755 \\ 
avenue. Saturday afternoon. Mis Kuebel v., formerl] Miss Linda 
Russ of San Francisco. 

CARDS. 

BROOKs er Jonathan B ks, !'. s. x and Mis. Brooks will 

ridge party at their home at Mare island on the evening <>f 
February gd, in compliment to Dr. B O. ESytinge and Mrs. Bytlnge. 
CHURCHILL \it- u iiii< i Churchill, who is spending the win 

town, was hostess at B eard party Monday. The table was done In 
the ln-w black and White striped styl\ with fn •si.i fl0W< 

OTIS. — Miss Prederika Otis gave one of the bridge parties Tuesday In 
the s-ries that is being given f"i ii i . . m relief fund. 

WHEELER.— Mr. and Mrs. Charles Stetson Wheeler, Jr.. gave an In 
bridge pai t y Monday ev< nlng al l hel i I ■ 



THE HOTEL PLAZA 

overlooking the beautiful Plaza of Union 

Square, the Hotel of refinement and service, 

is offering special rates to permanent guests. 

Hotel Plaza Company 



January 29, 1916 



and California Advertiser 



17 



PARTIES. 

is km. am. Miss Madge Wilson will be the complimented guest al a sup- 
per party at which Mr, and Mrs. Frederick ECellam will pr< ld< 
n ng of February 8th, ;it their hmne on Pacific avenue 

THEATRE PARTIES. 

Mi-Mt ' i.i.in. — ; Mr. and Mrs. Latham McMullin gave a theatre party Mon- 
day night, taking their guests to the Columbia Theatre and supper 
i wards, with Informal dancing, it was tn com pi I men 1 to Miss 
Gertrude Thomas and Roger Bocqueraz. 
MILLER.- -Mr. and Mrs. Cyril Tobin were the Inspiration for q theatre 
■ ■ i supper party at which Mr, and Mrs. c O. G Miller were the 
hosts Thursday evening. 

DANCES. 

COWDIN.— Mr, and Mrs. J. Cheever row. tin asked some fifty or so of 
their guests Thursday evening al a dinner dance at the Hotel St. 
Franols. 

BYRE. — Robert Eyre invited a coterie of the younger set to a supper 

dance given Wednesday evening at the Palace Hotel. 
HOLMES. — Alfred Holmes will issue invitations shortly for a dinner ■lame 

to be given on Monday evening, February 1st. Miss Dorothy Baker 

and Dr. George Willcutt will be the inspiration for the affair. 
JOHNSON. — A coterie of the young friends of Miss Frances Johnson, 

daughter of Mrs. James Ward, will enjoy her hospitality at a dancing 

party this evening. It will take place at her home on Buchanan 

street. 
P1NCKARO. — Mr. and Mrs. Eyre Monroe Pinckard chaperoned a supper 

dancing party at the Palace Hotel Wednesday evening, at which Miss 

Elena Eyre was the hostess. 
SAN MATEO POLO CLUB. — Announcement cards were sent out a couple 

of days ago, stating that ther would be a subscription dance at the 

San Mateo Polo Club to-night. 

ARRIVALS. 

DE PUE. — Mrs. Edgar J. De Pue. who has spent the past two months 
visiting friends in the East, returned Sunday to her home in Sac- 
ramento street. 

HARVEY. — J. Fred Harvey of Boston, partner in the firm of Harvey & 
Wood, which controls a string of a dozen New England hotels, in- 
cludlng Bellevue Hotel. Boston, is registered at the Fairmont with Mrs. 
Harvey. 

EVANS. — Miss Evelyn Evans, who has been visiting relaitves in New 
York for the last three months, returned to San Francisco to-day. 

HARRISON. — Mrs. Eugenie Crystal Harrison has returned from Cleveland, 
where she has been visiting her sister. Mrs. Charles Hickox for the 
past five month. Mrs. Harrison is settled at the Alta Casa, when: she 
has taken an apartment for the winter. 

HILL. — A cordial welcome is being extended to Mrs. Horace L. Hill, 
who arrived Sunday from New York, and is at the Hotel Oakland. 

FILLSBURY. — Mrs. Horace D. Pillsbury. who has been in Boston for 
several weeks, arrived home Tuesday morning. 

1'OPE. — Mrs. George A. Pope, who has been in New York since the holi- 
days, returned home on Friday. 

THOMPSON. — A cordial welcome is being extended to Colonel Robert 
M. Thompson, who arrived recently from his home In New York. He 
is at present visiting Mrs. George W. Gilibs at her home on Jackson 
street. 

DEPARTURES. 
<*.\ N PI ioi.i >. — Myron Lehe Canfleld has gone to Spokane, He has accepted 

a position there with a power company and will make the northern 

city his home. 
CHAMBBJRLXN.— Willard Chamberltn left Tuesdaj aftera i the East, 

where he contemplates spending the nexl three weeks. He will visit 

his parents at their home In Boston. 
filer. — Mr. and Mis. Walter <: Filer have sons Blast, to i„- awe 

eral weeks. 
smith Mrs, Robert Hayes Smith left for New York Monday, to be 

;iw e v Be\ era I weeks 
WILL] K.MS Miss Plorenee Williams, daughter of Mr. and Mrs. I Carry 

Alston Wiiii in: of Berkeley lefi recently for Philadelphia to study 

;u i ;it the Philadelphia Academy. 

INTIMATIONS 
CARRIGAN. Mrs. Clarenc here a few weeks 

|oln i" i husband in London, has arrived safely, according to e 

received l>j h< r 1 1 lends here. 
DOWNINNQ.- Dr. Samuel P. Downing has been join. -a by ins n 

Mrs. Martha W8 Itlng of Knreka. and together ''■■ 

ii an apartment al the Chesapeake In Berkeley. Thej will be 
I there Indefii 

hi [TON Mrs Henrj Foster DUtton will visit her sister. Mrs Harry 

Mi Farland, in Honolulu, this spring-, probably in March 
HAMILTON Hamilton has returned to her home in 

^ i. after spending the week-end in San Mateo .is the guest of Mr. 
Mis. Ras/moi 
m. i.auk.v Mi-, and Mrs n event 

ranuary 16th at Napa, Ing their hi ;i Del 

Monte On then- return they win reside in rterk- i! ■ 

Mr and Mrs. Hall Hoe. whOSW marriage tOOfc 1 k, and 

who apent sevei al days al the Nickel ranch in Southern 

are now en route to Kansas City, where they will make thell 

for a year or so. 

SVl'ltl'TU Mr and Mrs cr and Mis- •' Bothin will 

be at San M it. o for the balance of the I their 

pi 

TUBBS Mr and M down from their rs 

iy, and will 

llltam B. Tubbs. at her 



<r 



^ 




i 



CHEVROLET 




BABY GRAND 



The Car of Today 




$750 f. o. b. Factory 

Built by W. C. DURANT, the pioneer manufacturer on the ac- 
cepted advanced design of the Valve- in -the- Head Motor— 
which he has used for the last ten years. 

THE CHEVROLET is a car which cannot be judged by the price 
you pay for it — gives more for every dollar than any other 
car built. 

It has POWER equal to every demand. 

It has COMFORT unequalled by any car selling in the S3me 
class. 

It has EFFICIENCY that produces low cost of operation ex- 
pense and upkeep. 

OTHER MODELS: 

"FOUR-NINETY" TOURING CAR $650 

CHEVROLET MONROE ROADSTER $625 

BABY GRAND TOURING CAR $865 

ROYAL MAIL ROADSTER $865 

F. O. B. San Francisco 

All equipped with electric lights and starter 

We rot only announce this model, but we are ready to 
SHOW IT— DEMONSTRATE IT— DELIVER IT NOW 

Coupon service book goes with every Chevrolet car sold by us. 
Good at all Chevrolet service stations on the Pacific Coast. 



Mathewson Motor 



Company 



Local Distributors 
SAN FRANCISCO— OAKLAND 

1600 Van Ness Avenue 2412 Broadway. 

Prospect 720 Lakeside 157 

CHEVROLET MOTOR CO. 

OF CALIFORNIA 

NORMAN DE VAUX 

President end General Manager 
PACIFIC COAST DISTRIBUTORS 



^ 



J 



18 



San Francisco News Letter 



January 29, 1916 




"Making the Man." 

Few men are better qualified than William Greer Harrison to 
write a book on athletics, and describe through experience and 
observation the prime healthful results on the human body. All 
his life of 60 years Mr. Harrison has been imbued with prac- 
tical views regarding the development and enjoyment of a 
healthy body for the soul's habitation. His views on this sub- 
ject he has set forth in a handy, compact little volume, which 
he aptly styles, "Making the Man: A Manual of Excellence." 
The exercises laid out by Mr. Harrison are so simple that a 
hint should set every reader to practicing them. The long ex- 
perience in this line of physical development by the author has 
enabled him to cover the field in a way that will be the most 
natural and helpful to the reader. Every man who wants to be 
a hale and sane man should read this book and practice the 
wise lessons set forth. Price, $1.25. Published by H. S. 

Crocker Co., 565 Market street, San Francisco. 

* * * 

"Memories of India." 

Sir Robert Baden-Powell, hero of Mafeking and founder of 
the boy scouts, spent many years in India, and he presents a 
breezy and informal account of soldiering and hunting experi- 
ences in that land. Readers of this book will soon leam that 
Sir Robert is a keen wit. In his youth he was constantly play- 
ing pranks on his comrades, but he knew how to take a joke 
even when it was against himself, and he relates several in- 
stances in which he was the victim. Much of the material for 
the book is taken from letters which the author wrote to his 
mother with no thought of publication, and while there is no 
account of the incidents in Sir Robert's career that made him 
famous, yet he presents a wonderfully graphic picture of army 
life in India. The author reveals himself as a man with a big 
heart, a wholesome love of fun and a capacity for hard work. 
The book is profusely illustrated with sketches made by Sir 
Robert himself, for he is an artist of no mean ability. Most of 
them were made right on the spot for the benefit of his mother, 
whom he seems to have kept particularly well informed about 
his experiences. 

Price, $3.50 net. Published by McKay. 

* * * 

"The Stranger's Wedding." 

In several of his novels, W. L. George, the English novelist, 
reveals an inclination to dwell on disorganizing elements of 
contemporary society. The theme in "The Stranger's Wed- 
ding" is a highly uncongenial marriage between a man of the 
upper and a woman of the lower class of English society. If 
this is accepted merely as a particular case, no charge can 
properly lie against the course he pursues, because this case is 
governed solely by an arbitrary set of circumstances. But the 
thesis cannot be demonstrated by such means, for it is very ob- 
vious that Mr. George's aim is to generalize his conclusion. 

Mr. George's thesis is specially unconvincing because of the 
excellent mental and attractive physical characteristics of his 
principals. Although Sarah Groby is the daughter of a Cock- 
ney washerwoman, she is not destitute of a measure of educa- 
tion, is of striking beauty and possesses other fine personal 
qualities that make her superior to the average of her class. 
The other participant in the romance is Roger Huncote, an 
aristocratic young settlement worker in a poor quarter of Lon- 
don. He does not go unwarned that marriage with an "infer- 
ior" courts disillusion. 

Price, $1.35 net. Published by Little-Brown. 

* * * 

"Master Skylark." 

Apropos of the large number of Shakespeare Tercentenary 
celebrations already planned for next year, The Century Com- 
pany announces the early publication of "Master Skylark," a 
five-act dramatization of John Bennett's novel of the same 
name. The play, it is said, opens in Stratford-on-Avon, show- 



Los Angeles 



Pasadena 



Oakland 




PHOTOGRAPHS 



41 QRANT AVENUE 



San Jo 



Sacramento 



San Francisco 



STYLE AND FIT 

Area man's first consideration when he is about 
to buy a suit. Price is the next. We have studied 
both very closely and we are prepared to make a 
first-class stylish suit to order at cash prices, on 
installments, weekly or monthly. 

C. H. NEUHAUS, Merchant Tailor 

787 MARKET STREET, Upstairs 



The New 
Poodle Dog 

Hotel and Restaurant 

At Corner 

Polk and Post 

STREETS 
San Francisco 

Phone- 
Franklin 2960 




San Francisco's Leading 

French Restaurant 

MUSIC 



French Dinner Every 
Evening, 75 Cents 
Sunday, $1.00 



NEW DELMONICOS 

362 Geary Street 



Above Hotel St. Francis 



Telephone Sutter 1572 



BLANCO'S OTm Ssi I " u » 

PHONE FRANKLIN 9 
No visitor should leave the city without see- 
ing the finest cafe in America 



J. B. Poo J. Bcrfei C. Miilbebmu C. LlUnne L. Cootard 

BERGEZ-FRANK'S 

Old POODLE DOG Co. 

HOTEL AND RESTAURANT 
MUSIC AND ENTERTAINMENT EVERY EVENING 

415-421 Biuh St, Sib Francisco (Above ktirnr Eiehioie. Douglu 241 1 



Tel. Kearny 1461 Private Exchange Connecting all Warehouses 

SAN FRANCISCO WAREHOUSE CO. 

Warehousemen Forwarding Agents Distributors Public Weighers 

Spur Track Connection with all Railroads 

Main Office — 625-647 Third St., San Francisco, Gal. 



January 29, 1916 



and California Advertiser 



19 



ing Nick Atwood, a youthful cousin of Shakespeare's, dissatis- 
fied with the monotony of his home life. Then comes a com- 
pany of strolling players, who kidnap the boy because of his 
voice. After a number of adventures along the English coun- 
tryside, Nick reaches London, and becomes a famous choir- 
singer. While there he meets his kinsman, William Shakes- 
peare, who brings about a reunion of Nick Atwood and his 
Stratford relatives. 

* * * 

"Making Money." 

Owen Johnson's new novel, "Making Money," is a stirring 
romance of love and money, with a more universal appeal and 
wider interest than any of the author's previous work. The 
background of the story is laid in the glamour of the great city, 
the smart society of New York and the money-mad rush of 
Wall street at the time when everything was booming. 

Many will feel that "Patsie," the heroine, a wholesome, mis- 
chievous, delightful young person, almost puts into the shade 
the hero and his friends who are making spectacular plays at 
the Wall street game. 

Cloth, 12mo., $1.35 net. Published by Frederick A. Stokes 
Company, New York. 

* * * 

New Harper Publications. 

Harper & Brothers announce that they will publish within 
the next few days "Over the Front in an Aeroplane," by Ralph 
Pulitzer. It is the first book on the war from the Harper press. 
This is an account of a flight in a French army aeroplane from 
Paris to the front and back again — Mr. Pulitzer being the only 
civilian to whom such a privilege has ever been granted. In ad- 
dition, he recounts his experiences and impressions during other 
trips by train and motor to the fighting lines in Northern France 
and Belgium. 



SPRING IN THE SEMI-TROPICS. 

The tossing tops of the palms are loud with a wind from the 

Spanish Main 
That strums the harp of the sunlit beach to a sounding old 

refrain : 
Oh, clear and blue as a maiden's eyes the clean sea-spaces lie, 
Till my heart is off with the wheeling gulls that jest with the 

lonely sky — 
Off to the rim of the ocean-world, to my lost sea-love again. 
Whose hair is spun of the windy scud and whose robe is the 

summer rain. 

Over the rim of the world of men I know that my love is true — 
Who is naught of flesh, who is naught of blood, but born of the 

windy blue; 
Her name we stammer with halting tongues — we hearts that 

have heard her call 
Through the din of a hundred smoky towns, and found her the 

best of all! 
Oh, we name her Spring, or Dawn-on-the-Sea, or Rapture-that- 

once-we-knew. 
But the gray gull knows that the names are one when it comes 

to the tribute due. 
So it's off, my heart, to the rim of the world, to your lost sea- 
love again. 
Whose hair is spun of the windy scud and whose robe is the 

summer rain! 

— Kenneth RanJ. 



r 



VISIT CAPITOL CITY of your STATE \ 



A Day's Trip-it ell Spent 







■ 

$3.35 Round Trip Saturdays and Sundays, with return limit 
Monday. 

OAKLAND, KNTTOCH& EASTERN R All HM1 



! 



j 



To CHICAGO, KANSAS CITY 
and ST. LOUIS 




2 Daily Trains 

via 
Los Angeles, Tucson and El Paso 
"Golden State Limited" 

Through Standard and Tourist Pullman cars from San 
Francisco, Ferry Station, 6:00 p. m. and 10:40 a. m., re- 
spectively. 

"The Californian" 

Standard Pullman and Tourist car connection to Kansas 
City, from San Francisco, Ferry Station, 9:00 p. m. 
BEST DINING CAR IN AMERICA 
For Tickets and Berths Ask Agents of 

Southern Pacific 



Palace Hotel 
Flood Building 



Third St. Station 
Ferry Station 



El Paso & Southwestern 
Rock Island Lines 



691 Market Street 



NEW PARISIAN FRENCH LAUNDRY 

Mme. C. La FON 

Fint Clau Work at Reasonable Prices 

Laces and Lace Curtains a Specialty 

Club, Restaurant and Hotel Service 

991 OAK STREET 
SAN FRANCISCO 



Phone Park 4962 



BRUSHES 



623 Sacramento Street, between 
Kearny and Montgomery Street*. 
With full llnm of brushes, Hrooms and Feathor Duton, on hand 
and mad*? to order. Janitor supplies of all kinds. Ladders. Buck- 
ets. Chamois. Metal Polish and Cleaning; Powders. Hardware. 
Wood and Willow Ware 

Call, write or telephone Keary 5787 
WM. BUCHANAN 



NOTICE OF ASSESSMENT. 
Natural Soda Products Company. 

irornla. Lo- 

' at a meet it*, held 

»ne Tv.)lar per 

share wn* lvrl*d U] tyable lmme- 

Bishop. 

the Mttl i.lverllsed I 

irfti will be sold on 
■ 
Unguent ■—■■men *: and expenses of 

\!I WRTIO 

ANNUAL MEETING. 
Joshua Heody Iron Works. 

Iron \\ 

s; y*»r. and the transa 

VER. Seer 

- 



20 



San Francisco News Letter 



January 29, 1916 



LIBRARY TABLE 



"California as a Health Resort." 

Many books have been published on California, but none 
have proved so engrossing as this volume of F. C. S. Sanders, 
M. D., a graduate of Cambridge University. The explanation 
of the author's success is probably due to the fact that prelimi- 
nary to his visit here he lived for several years in Asia, where 
the climate conditions sap the constitution of the Caucasian. 
He was quitting the service as an expired surgeon aboard ship 
and preparing to return to England via the Suez route when, 
by a happy chance, he was asked to take charge of three in- 
valids bound for England via the Pacific Ocean and the United 
States in order that his charges might avoid the intense heat 
of the tropics. That change in the itinerary luckily brought Dr. 
Sanders to California. One of his patients developed a compli- 
cation, and on the advice of friends here the doctor took the 
invalid to a mineral spring well known for certain curative 
properties. Right here the doctor began to glimpse some of 
the physical wonders of California. He was specially familiar 
with the spas and watering places of Euroep, and had spent 
much time and inquiry to discover the virtues of curative 
springs being developed in other parts of the world. It was this 
enthusiastic curiosity regarding mineral waters that awoke in 
him the possibilities of California in this field. The more 
springs he visited here the more enthusiastic he became. And 
impelled by this enthusiasm he wrote the present book, "Cali- 
fornia as a Health Resort," detailing his discoveries and what 
they meant to him as an expert of mineral spring waters. "An 
undeveloped asset of California," he pronounces them, "and 
their prime virtues are not yet adequately recognized." Being 
a great traveler he was keenly alive to the romantic history of 
the State, its physical wonders, wide variety of industries and 
the original methods adopted here to meet typographical re- 
quirements. 

The result is a volume of 300 pages of painstaking research, 
admirably text, discriminatingly arranged and beautifully illus- 
trated with the most attractive scenic features of California — 
encyclopedic in its information. Coming as the author does 
from the outside world, and being cosmopolitan in a measure, 
he has handled his subject from a large and independent view- 
point. This is obvious to any ordinary reader. The volume is 
so arranged that the reader slips from one section of the State 
to the next till all have been passed, and thus in orderly fash- 
ion he gathers complete information on the way. Dr. Sanders' 
pithy and direct style shows none of the flowing word painting 
so successfully employed by that great Captain of Romance, 
Sir Walter Scott, from whom he is descended. Back of the ac- 
curacy, comprehensiveness and experience in estimating Cali- 
fornia as a health resort is the substantial knowledge the author 
acquired as a graduate in honors at Cambridge University, Ox- 
ford, the responsible positions he held in the St. George and 
Westminster Hospitals, London, and the practical experiments 
he made of the mineral waters of other lands. All this experi- 
ence has enabled him to present to the reader, succinctly, clearly 
and completely, the history, climate, missions, industries, places 
of interest, educational advantages and mineral springs of the 
State, a vade mecum of the most interesting features of Cali- 
fornia. 

Price, $2 postpaid. Edition de Luxe, $4. Published by 
Bolte & Braden Company, San Francisco, Cal. 
* * * 

The War and the Christian. 

A book of religious import which contributes much that is of 
value on the attitude of the Christian to military preparedness 
is John Walker Powell's "What Is a Christian?" One of Dr. 
Powell's chapters deals wth the Christian and the war. His 
discussion of this problem is along three lines: First, "Can a 
Christian consistently engage in war even in obedience to his 
country's demand?" Second, "Can war be defended in any re- 
spect as a means of settling international disputes without com- 
ing into direct conflict with the spirit and teaching of Jesus?" 
And third, "Can war be abolished?" On each of these subjects 
Dr. Powell has much to say that is pertinent and of very general 
interest. 

Published by the Macmillan Company, New York. 



A Beautiful Gift Book 

California as a Health Resort 

Its History, Climate, Missions, Industries, 
Places of Interest, Educational Advantages, 
and Mineral Springs. 

Told In A New Way 
300 Pages 80 Full Page Pictures 

Publishers: Bolte & Braden Co. 

San Frnncisfo 

Price Two Dollars 



A REMARKABLE PROPHECY. 

Many people with a gift for looking ahead foresaw the pres- 
ent European war. It didn't require extraordinary acumen to 
predict the great crash after the rise of the Triple Entente as 
a counterweight to the Triple Alliance. But a remarkable capac- 
ity for divination must be conceded to the prophet who 'way 
back in 1882 could set "1910 or thereabouts" as the date for a 
clash between Great Britain and Germany on the issue of world 
supremacy. 

It was an extraordinary man who made this extraordinary 
prediction — Charles George Gordon ("Chinese Gordon"), an 
undoubted genius and one of the most picturesque and heroic 
figures in British military history. A letter by Gordon to Mr. 
James R. Purdy, dated 1882, has recently been published in the 
Morning Post of London, from which the following is an ex- 
tract: 

"Every Briton should think of the future of his country and 
cause each one to insist on the government passing a measure 
of compulsory universal military training. So far as England 
is concerned, she need not, for the next quarter of a century, 
be under any apprehension of serious difficulties arising with 
any of her European neighbors, but in 1910 or thereabouts there 
will have arisen a naval power which may prove mightier than 
she, and should she (Germany) gain the supremacy, England 
will become extinct both as a sea and a land power, and all her 
dependencies, including India, will fall into Germany's clutches. 
You may live to see this. I shall not, but when that time 
comes remember my words." 

In 1882 Germany was not a sea power, had no colonies, and 
had not been bitten by imperialistic ambifions. Bismarck was 
encouraging France to occupy more African territory and to 
dispute priority in that region with Great Britain. But Gordon 
looked far beyond the superficial friction of the hour between 
Great Britain and France, and had a true vision of Germany's 
role as the ultimate challenger of Britain's sea power and over- 
sea pretensions. Gordon was part soldier, part statesman, part 
mystic. It has been granted to few humans to have his im- 
mense range of experience or to read the future as clearly as 
he did. 



The Southern Club have given up their headquarters on 

California street hill, and have moved to the Plaza Hotel, 
where twelve large and commodious rooms on the second floor 
facing Stockton street have been arranged for them. The move 
is a happy one, for the Plaza Hotel is most conveniently situ- 
ated in the shopping and business district. One advantage the 
club will have is that the members, when they desire to enter- 
tain guests for luncheon and dinner, can do so, getting the best 
that is to be had in the city for half what it would cost to sup- 
port their own cuisine. 



James Woods, manager of the St. Francis Hotel, and 

John Tait ieft for the East last Monday. The ice skating fad 
has become so popular at many of the hotels in Eastern cities 
that their trip is to find where it could be made available for 
themselves. 



Cecil J. Travers, for three years chief clerk at the Belle- 

vue Hotel, was promoted this week to the position of assistant 
manager at that hotel. He entered on his new duties Wed- 
nesday, when W. H. Wills, manager of the Bellevue, left for a 
visit to Southern California. Travers was formerly connected 
with the Westminister Hotel of Spokane. 



January 29, 1916 



and California Advertiser 



21 



INSURANCE 



Following are the Home Fire Insurance Company's- 1915 fig- 
ures for the Pacific States, including Colorado : 

Premiums Losses Incur'd Losses P'd 

Alaska $ 9,646.13 7,202.27 3,802.27 

Arizona 47,067.26 58,136.99 60,443.17 

British Columbia 82,168.54 18,926.68 33,295.82 

California 985,218.47 426,059.38 426,481.43 

Colorado 174,144.05 140,676.85 134,156.28 

Idaho 84,787.04 37,664.37 36,822.68 

Hawaii 18,871.98 

Montana 183,980.85 82,225.98 78,684.83 

Nevada 18,895.29 11,348.62 7,937.33 

New Mexico 24,469.93 10,997.60 13,089.48 

Oregon 131,406.60 73,157.97 73,185.58 

Utah 57,721.34 17,694.85 36,068.28 

Washington 209,465.31 108,576.92 104,021.32 

Wyoming 22,769.10 20,999.76 20,245.11 

$2,040,411.80 $1,013,668.24 $1,028,233.58 

* * * 

Edmond F. Green and Marshall A. Frank, formerly president 
and vice-president of the Pacific Coast Casualty Co., have been 
made defendants in a suit filed in the Superior Court, January 
18th, to recover $105,000 which they are alleged to have se- 
cured from a sale of the company's stock to George W. Turner, 
Cutler Paige, Thomas L. Miller and Kirkham Wright. The 
complaint alleges that on January 20, 1913, Frank and Green 
induced the plaintiffs to purchase 15,000 shares of Pacific Coast 
Casualty stock at $150 a share. In order to do this, it is al- 
leged, they produced a false statement of the company's condi- 
tion. They now allege the stock was not worth more than $80 
a share, and sue for the difference between its real and pur- 
ported value. 

* * * 

United States District Judge Dooley has directed the trustees 
of the bankrupt Grand Lodge of California, Ancient Order 
United Workmen, to appear in court Saturday and show cause 
why the decree adjudging the order bankrupt should not be set 
aside. That Messrs. Gregory and Braden and President A. Mc- 
Gill of the American Life and Accident Co. of Portland, and 
Secretary Madge of that corporation, were in a conspiracy in 
juggling eighty thousand of the assets of the company, is al- 
leged in the complaint of several persons who are suing for the 
return of this amount of securities to the receiver of the defunct 
concern. Details of a transaction by which a certificate repre- 
senting stock traded for eighty thousand dollars of assets came 
back into the hands of the sellers of the stock for a considera- 
tion supposedly less than ten thousand dollars in the final tak- 
ing of depositions in the suit of stockholders against the Union 

Pacific Life this week. 

* * * 

At the annual meeting of the Pacific Coast Casualty Co. 
stockholders, a resolution was adopted reducing the number of 
directors from 11 to 7. The directors for the ensuing year are: 
Frank P. Deering, W. P. Johnson, Allen I. Kittle, Thos. L. Mil- 
ler, Geo. W. Turner and Kirkham Wright. At the directors' 
meeting, Thomas L. Miller was elected president; Kirkham 
Wright, vice-president; Allen I. Kittle, secretary; W. R. Rice. 
and Charles T. Culling, assistant secretaries. 

* * * 

A museum, said to be the largest of its character this side of 
New York, designed to show the most modern ways of prevent- 
ing accidents, has been installed in show rooms on the ground 
floor of the Royal Insurance Building, San Francisco, by the 
State Industrial Accident Bureau, and will be opened at all 
times for public inspection. 

* • • 

Major-Gene- al Franklin Bell, in command of the Western Di- 
vision, has approved of a system of fire protection, outlined by 
Fire Chief Murphv, of the San Francisco department, for the 
io Military Reservation, and recommendations have been 
forwarded to the War Department at Washington. TTw 
embrace a modem equipment of fire fighting apparatus, 
ing the installation of cisterns and fire alarm boxes. 



William J. Wynn has been nominated as a member of the 
executive committee of the San Francisco Brokers' Exchange, 
to succeed E. M. Jones, whose term expires on March 2d, and E. 
M. Jones has been selected as a member of the arbitration com- 
mittee to succeed B. L. Davis, whose term expires on the same 
date. 

Efforts are being made by the Fire Commissioners to have 
the San Francisco fire limits extended to take in a consider- 
able part of the section lying between Front and Folsom streets 

and the bay. 

* * * 

After a city-wide survey of the fire hazard in the San Fran- 
cisco public schools the battalion chiefs of the fire department 
recommend the immediate expenditure of at least fifty thousand 
dollars in making safety improvements embracing such features 

as fire escapes, fire alarms, additional stairways and walls. 

* * * 

Manager Leisander has returned from Oregon, without having 
named a successor to J. M. Kuhn, who recently resigned the 
Portland office of the company to go with the Columbia Life 

and Trust. 

* * * 

Guy C. Macdonald, who was connected with the Daily Field 
staff, has been appointed assistant secretary and treasurer of 

the Insurance Federation of California. 

* * * 

Marsh & McLellan have formally applied for membership in 
the San Francisco Insurance Brokers' Exchange, and the opin- 
ion of leading members is that the firm will be admitted at the 

expiration of the usual thirty days' period. 

* * * 

J. H. Clinkscales, an old time independent adjuster and spe- 
cial agent on the Coast, died at his home in San Diego this 

week. 

* * * 

A. Hall McAllister has resigned his connection with the Cali- 
fornia Inspection Rating Bureau to go with the insurance de- 
partment of the Hawaiian Trust Company of Honolulu. 

SECURITY AND SERVICE 

That's Wlint ii You 

Bond Your Employees 

With 

Pacific Coast Casualty Company 

Of San Franciico, Cal. 
A California Insurance Company 

OOOjOO on Der- • a <Juar»nt 

-.lifornia City 



1863 



1915 



FIFTY-SECOND ANNIVERSARY 

Fireman's Fund Insurance Co. 

Capital $1,500,000 Assets. $10,000,000 

FIRE MARINE AUTOMOBILE 

California and Saniome Street a, San Franclaco, California. 

The Connecticut Fire Ins. Co. 

OF HARTFORD 

CHARTERED 1850 



PACIFIC DEPARTMENT 

The Insurance Exchange, San Francisco 

Benjamin J. Smith, Manager 

The Home Insurance Company 

Organ lf.1 1861 Cuh Capita! M.0*4.*M 

Insurance nn pert>< ' n d temporary sojourner* any- 

wher* 'ir,.i.|i an! .linat looa by 

fire. Automobile Insurance, laateanr *>y lire. 



Ul California Street 



22 



San Francisco News Letter 



January 29, 1916 



^MLSS HARKER'S SCHOOL^ 

PALO ALTO, CALIFORNIA 

{Boarding and Day School for Girls, 

College Preparatory, 

Grammar and Primary Departments. 

Special Care Given to Younger Children. 

Spring Term Opens January 3, 1916 



^ 



>J 



H 



ITCHCOCK 
MILITARY 

ACADEM 

THIRTY-EIGHTH YEAR 



Y 



Located one mile from San Rafuel in the healthiest part of tji-autiful Mann 
County. School fu.ly accredited. Highest rank accorded by l". S. W at Dept, 
High morals and strict attention demanded. Special attention to Physical 
Culture and Athletics. Expert ami experienced instructors. Separate room 
for each pupil. JUDiors in separate building. Thirty-eighth year begins in 
August. Write for catalog. 

ADDRESS 

President Hitchcock Military Academy 

SAN RAFAEL, CALIFORNIA 



The Beringer Conservatory of Music 

926 Pierce Street, near McAllister 
PHONE FILLMORE 840 SAN FRANCISCO 

Directors: Joseph Beringer (Concert Pianist) 
Mme. Jos. Beringer (Concert Contralto) 

Thorough education in Pianoforte Playing and Singing. 

Special departments for beginners, amateurs and 
professionals. Pupils prepared for the operatic and 
concert stage. Opportunities given to advanced piano 
and vocal students to join the well known Beringer 
Musical Club for public appearances. 



ARRILLAGA MUSICAL COLLEGE 

SAN FRANCISCO 

MUSIC IN ALL ITS BRANCHES 

Sight Reading, Ear Training, Theory, 

Musical Form, Appreciation 

TERMS ON REQUEST-CATALOG 

2315 JACKSON STREET PHONE WEST 4737 



MISS HAMLIN'S SCHOOL 
FOR GIRLS 



2230 PACIFIC AVENUE 

211 

2123 1 



BROADWAY 



SAN FRANCISCO, CAL. 



117) 
123 J 

Boarding and Day Pupils. "Accredited" by all accredit- 
ing institutions, both in California and in Eastern States. 

TELEPHONE WEST 546 



California Conservatory of Music 

Offers Instructions and Training in All Branches of 
MUSIC, ELOCUTION. DRAMATIC ART. DANCING 
Private Lessons in All Branches to Suit the Con- 
venience of the Pupil 

Studios and Recital Hall 

1509 Gough Street, near Sutter San Francisco, Cal. 

Oakland Branch-— Pacific Building---! 6th and Jefferson Streets 



A. W. BEST 



ALICE BEST 



BEST'S ART SCHOOL 



1625 CALIFORNIA STREET 



Life Classes 
Day and Night 



Illustrating 

Sketching 
Painting 



FASHION'S FADS AND FRILLS 



Comfort and convenience — these are the two qualifications 
attributed to sport clothes since the first woman dared don a 
skirt short enough to uncover the tip of her boot. Would these 
same sport clothes be quite so generally favored, think you, if 
these were the only words with which to commend them? If 
there were not something particularly youthful and becoming 
in the chic severity of these same sport togs, their sale would 
be quite limited, I am sure. 

Wool jersey for Suits and Frocks. 

One of the most attractive of the new materials for suits and 
dresses is the latest phase of Jersey cloth. It is being used for 
the dressier frocks and the semi-tailleurs, for afternoon wear, 
indoor skating, tea, dancing, calling and like purposes, as well 
as for the regulation sport suit. It comes in all the new shades, 
blue, green, brown and the various other tones now modish. 
Often on the more trimmed of these Jersey costumes there is 
a touch of taffeta or a bit of braid. These suits are fashioned 
after the belted Russian models, the smart flared coats and 
skirt, and for the strictly correct sport suit along the Norfolk 
lines combined with an equally severe skirt. 

The New Cape Appears. 

Among the new features which, of course, are but a revival 
of the old, is the cape. This appears upon all types of frocks 
and suits in the form of the shoulder cape, sleeve cape, and 
cape collar. The full-skirted, simple-bodiced frock of taffeta, 
worn at an afternoon tea, the skating rink, or the concert, dis- 
plays its cape collar, or series of collars, when it is not featur- 
ing a Puritan-like shoulder drapery, crossing surplice-fashion 
in front, and held in place in back by a girdle, from below which 
tiny coat tails or tabs appear. There is some indication, too, 
of the cape returning as a separate wrap; in fact, pelerines of 
quaintly quilled taffeta are being shown to wear over light 

summer frocks and are now 
being worn in the south. 
Many of these display the 
unfittted, rather bunchy- 
looking collar which accen- 
tuates the slope of the 
shoulders, thereby living 
up to one of the chief re- 
quirements of the present 
modes. Many circular and 
Directoire capes matching 
the hat are among the sea- 
son's attractive fancies. 

Alarming Width of Skirts. 



Paris is reported as prac- 
tically losing her head over 
the width of the skirt. She 
gave out the pleasing dic- 
tum of — "a trifle more 
length," just a while ago, 
and proceeded straightway 
to offset it by adding to 
their breadth. Many of the 
new skirts on Paris models, 
it is said, are gathering ma- 
terial in about the waist 
with no regard whatever to 
the figure beneath, in fact a 
woman wearing such a skirt 
or frock has much the ap- 
pearance of an animated 
barrel or something equally 
ungraceful. The medium 
skirts with just a bit of ful- 
ness about the waist, com- 
bined with the simple, 
quaint bodices now smart, 
are dainty and becoming, 




The Cape Dress 




January 29, 1916 



and California Advertiser 



23 



suggestive of the grace of 
the figure beneath, as they 
are. The new models so 
reminiscent of the days of 
1830 and 1850, are full of 
charm if extremes are not 
indulged in. 

Batiste Collars on Tailored 
Suits. 

Collar and cuff sets of or- 
gandy, batiste, linen and 
other like fabrics, are to be 
worn for spring with dark 
tailored suits and dresses. 
They serve to brighten the 
costume, and add a fresh 
touch which is dainty and 
grateful to the wearer. Col- 
ored sets, in Russian em- 
broidery, are particularly 
pretty. Neckwear in gen- 
eral is simple and plain. 

Combination of Sheer and 
Heavy Fabrics. 

The popularity of using 
a sheer fabric and one 
somewhat heavier in the 
same frock or blouse, is a 
notion that is attractive and 
economical. Crepe Geor- 
gette combines well with 
crepe de Chine, taffeta, or 
faille in blouse and frock. 
Serge and satin or taffeta, 
broadcloth and satin or taf- 
feta, are favored combina- 
tions for the street dress, the touch of silk or satin in the same, 
or a contrasting shade, adding much to the beauty and the be- 
comingness of the model. A simple serge frock gains much by 
the addition of a tiny turnover cuff, or a small collar of satin. 
Often the entire upper section of the skirt or bodice in the 
more dressy gown is entirely of taffeta or satin, while the lower 
section is of serge, broadcloth or gabardine. Among the new 
materials for these simple dresses and suits, even for the more 
dressy models, one sees wool poplin and similar lightweight 
weaves. 




Zouave Faille Suit 



"Evidently that young man I met at your party does not 

know who I am," remarked Mr. Cumrox to his wife. "What 
makes you think so?" "If he appreciated the extent of my 
financial influence he would have laughed at my jokes instead 
of my grammar." — Washington Star. 



TRAVEL EAST IN LUXURY. 
Sunset Limited to New Orleans through balmy skies. Thence 
through historic scenes of days of war, now alive with southern 
life and industry. The Sunset Limited and its connection at 
New Orleans with the New York and New Orleans Limited 
makes an ideal winter trip East. Service the best. Stop-over 
at points of much interest. For booklets and information apply 
Washington Sunset Route, 874 Market St., San Francisco, Cal. 



Wedding Presents. — The choicest variety to select from at 
Marsh's, who is now permanently located at Post and Powell 
streets. 



Dr. Byron Haines. Dentist, has resumed practice at his office In Gunst 
RulUltng. S W. corner t;e;irv nnd Powell streets. 



Phone Kearny 2842 

Cosgrove's Hair Store 



Estsblilhed 20 Yesrs 

239 Powell Street 



San Francisco 



"Oh, no," soliloquized Johnny bitterly; "there ain't any 

favorites in this family! Oh.no! If I bite my finger nails I get 
a rap over the knuckles, but if the baby eats his whole foot they 
think it's cute." — Ladies' Home Journal. 




Coronado Beach, California 
American Plan 



Polo January 1 to March 20 



to 20 



T 



ennis 



Annual Polo Tournament March 

Bay and Surf Bathing 
Boating Deep Sea Fishing 
Motoring 

1 8 Hole Golf Course 

Write for Booklet 

John J. Hernan -:- Manager 



TYPICAL OF CALIFORNIA 

PALACE 

HOTEL 

Since 1875 the Historic Hotel of San Francisco 
NEW MANAGEMENT NEW POLICY 

European Plan Only. Rates from $2 per day upward. 

FAIRMONT H OTE L 

The Most Superbly Situated Hotel in the World. 
Under Same Management. 



Hotel St. Francis Announces the 

Club Room Special 

A Busy Man's Luncheon 

Beginning January 10, 1916 

50 Cents 
Service From 1 1 :30 to 2:00 



HOTEL OAKLAND 

OAKLAND. CALIFORNIA 

Overlooking Lake Merritt and the Mountains 

Ministering generously to the epicure, the 

artist, and the lover of a beautiful 

natural environment 

Fup-i- an Plan: From •!.'*'» day ■( i • ■'«'.» -!»-, i.j. 

Extraordinarily low rates to permanent guests 

CARL SWORD. Mirager 



24 



San Francisco News Letter 



January 29, 1916 





IfJNANCJALy 




Big Improvement 
In Local Industries 



That San Francisco is on the verge 
of a big business boom is indicated 
by two unusually important an- 
nouncements this week: President 
McGregor of the Union Iron Works, speaking for President 
Schwab of the Bethlehem Steel Company, says that the Union 
Iron Works will be largely expanded immediately in order to 
handle the great press of new orders which the company is now 
facing. The Pacific Coast Steel Company has issued notice that 
its pioneer structural plant in South San Francisco is to be 
greatly enlarged to smelt Chinese pigiron by the use of Califor- 
nia petroleum. The Union Iron Works already has contracts 
covering $20,000,000 for new work, and more contracts are in 
sight. Even if the war stops sooner than is expected, there is 
a wide field for the company in buidling new vessels which are 
in crying demand just now. All the shipping yards of the 
country are working to capacity. 



Business is still showing remark- 
General Conditions. able expansion in the United States, 

Canada, Argentina, Chile and 
Japan. Improvement of less degree is experienced by China, 
Australia, Mexico and some of the neutral countries of Europe. 
Probably more improvement has taken place in England than 
in any of the other belligerent countries, but money rates are 
high and stock market prices for the most part are low. There 
is little betterment in France, but the success of the recent 
French loan has had a good effect on sentiment. Monetary 
conditions in Russia, Germany, Italy and Austria-Hungary are 
reported to be very much strained and business depressed. 

Industrial activity throughout the United States is increasing 
rapidly. Steel mill capacity is being expanded to take care of 
the "enormous amount of new business that is offered. The 
United States Steel Corporation this week reported unfilled 
orders on its books amounting to 7,806,220 tons, an increase of 
616,733 tons over the last previous monthly report. A glance 
at the clearing house figures shows how general is the im- 
provement throughout the entire United States. Whereas a 
few months ago the railroads were complaining of a lack of 
business, they are now confronted with the most serious prob- 
lem as to relieving freight congestion on the sidings and at 
the terminals. Gross earnings of the roads are mounting high, 
and if traffic could be handled more efficiently net returns 
would increase proportionately. As it is, both net and gross 
earnings, in many instances, are making new high records. 
Notwithstanding the great activity in commercial and industrial 
lines, money continues increasingly abundant. This is due to 
the heavy volume of exports as compared with imports, and 
also to the fact that the new federal banking law released many 
millions that formerly were held by banks in reserve. 



From New York advices it seems to be generally recog- 
nized that the January interest and dividend disbursements 
have had less effect upon the stock and investment markets 
this year than for many years. Whether this may be attributed 
to the rising cost of living or to a lack of interest in the financial 
markets is a matter on which there is difference of opinion; 
but it is safe to say that both influences have been present to 
a more or less extent. Whatever may be the cause, the cus- 
tomary "January rise" has not yet materialized, and the aver- 
age price of the "statistical" stocks has declined since the mid- 
dle of December. 



Goldfield Con. confirms the report that the new oil flota- 
tion plant will have a capacity of 50 tons per day instead of 
30. Work on the plant will soon begin. Improvements in ore 
bodies are reported from Atlanta, Jumbo Ex., and Goldfield 
Con. Kewanas is actively exploring and work is being pressed 
in Black Butte, Spearhead, Great Bend and Florence. 



Big stimulus was given to the optimism in business this 

week by U. S. Steel declaring the resumption of a 5 per cent 
dividend on the half billion dollar common stock. A bonus of 
$6,353,781 was distributed. The earnings of the company for 
the last quarter of the year were reported to be the largest dur- 
ing the past fifteen years of the company, $51,232,788. The 
highest previous quarter was the second quarter of 1907, when 
the earnings were $45,503,705. 



WHY ADVERTISING PAYS. 

"What kind of eggs do you eat?" 

"Hens' eggs, of course." 

"Why?" 

"Well, simply because " 

"What do you know against the duck? Nothing. Still, you 
don't eat duck eggs. Why? The duck lays an egg and says 
nothing about it. The hen lays an egg and makes a racket that 
disturbs the whole barnyard. It's advertising, and it pays. Let 
the people know what you have. Advertising puts cities on 
the map. It puts bread in your stomach and garters on your 
legs." 

And so on ad infinitum. This is a free advertisement of the 
newest and best farce of the season, "It Pays to Advertise," 
now running at the Columbia Theatre, to give the weight of 
added testimony to its philosophy. Roi Cooper Megrue and 
Walter Hackett's comedy of business, with long runs in New 
York and Chicago to its credit, and solid fun capacities still 
more to its credit, is having its first showing here, and every one 
who sees it is still chuckling over its merriment. 



E. F. HUTTON & CO. bankers 

Members— New York Stock Exchange; New York Cotton Excl ange, New York 
Coffee Exchange; New OrleansCotton Exchange; Liverpool Cotton Association; 
Chicago Board of Trade. 

Private Wire— New York, Chicago to San Francisco and LosAngi 

Branch Offices— San Francijico. 190 California St.. and Hotel St. Francis; Los 
Angeles. 11H Fourth .Street. I. W. Hellman Building. 

PIONEER HOUSE OF THE PACIFIC COAST 




SHELL COMPANY 



OF CALIFORNIA, INC. 



Marketers 

SHELL GASOLINE 
SHELL LUBRICANTS 
SHELL DISTILLATES 
SHELL KEROSENES 

SHELL PARAFFIN WAX 



San Francisco 
343 Sansome Street 

Telephone Sutter 5100 



Oakland 
61st and 4th Avenue 

Telephone Piedmont 956 



January 29, 1916 



and California Advertiser 



25 





, ,-C#»"*' ft 



SECT/ON 




THE CARS OF 1916 

Echoes from the New York Show 

This Year's Prices Range from the Simplex-Crane Landaulette at $7,800 
to the Woods Mobilette for $380 



What the effect of peace on American 
industries will be, no man can tell, just 
as no one foresaw on August 1, 1914, 
what would be the outcome of war so 
far as trade conditions and prices were 
concerned. Especially is this true of the 
automobile industry, and it is now an 
open secret that a number of motor fac- 
tories were at their last gasp July 31, 
1914, but are now going well and strong. 

There can be little doubt, however, that 
at this moment a dollar will go further in 
auto value than at any time in the near 
future. This being another way of say- 
ing that now is the best time to buy a car. 
Rubber, steel and aluminum all have an 
upward tendency, and combinations ulti- 
mately will be effected. 

Glancing at the exhibits in the New 
York show, which has recently closed, 
and which is practically an annual an- 
nouncement of the manufacturers, it 
would appear that there is quite a reduc- 
tion in the number of models and manu- 
facturers. This is due to the fact that 
there is a tendency to standardize both 
body and chassis, and to form combina- 
tions which make for economy in pro- 
duction. 

The 1916 Cars 

The 1916 cars, as displayed at the New 
York show, according to the Motor Age, 
offer a better study of purely American 
design and manufacturing methods than 
it has been possible to obtain in previous 
years. The influence of the European 
war has been felt most forcefully in the 
industry, and is shown as well in the 
trend of motor car engineering. The in- 
dustry for the past 18 months has been 
practically shut off from the influence of 
European design, and the products this 
■nay be considered purely American. 

True enough, the European war was in 
progress at this time last year, but the 



effect of European design on the 1915 
products was in evidence, because, to a 
large extent, the mechanical features and 
general layout of the cars of a succeed- 
ing season are solidified before the mid- 
dle of the summer. 

One of the most truly American of the 
1916 features, and the one which stands 
out head and shoulders above the major- 
ity of those elements of the new cars 
which may be considered special trends 
for the year, is the twelve-cylinder en- 
gine. This is true undoubtedly so far as 
actual production as a component of a 
motor car is concerned. 

Twelve-cylinder engines had been built 
before Packard and National made their 
announcements last May, but those spo- 
radic instances were interesting only as 
inventions, and not as elements of pro- 
duction program. 

Although the eight-cylinder engine is a 
year older than the twelve, it is almost as 
truly an American idea. It was an 
American idea as applied to cars manu- 
factured in quantities. 

Development of the eights and twelves 
has meant a renewed interest in the V- 
type of motor; that is, motors whose cyl- 
inders are at an angle with each other. 
They have brought with them new prob- 
lems to be solved in engine balance, in 
cooling and lubrication, and be it sad to 
the credit of American designers and 
manufacturers, these problems have been 
solved. 

Hand in hand with this development 
has come the equally important growth 
of light weight reciprocating parts. The 
increase in the number of cylinders with 
its multiplication of pistons, connecting 
rods and valve mechanisms, has made 
necessary an equal, or gTeater develop- 
ment in light al'oys. and in the produc- 
tion of designs and shapes with which 
a smaller weight of metal can be made 



CARS OF MORE THAN SIX 
CYLINDERS 

TWELVE CYLINDERS 

Name and Model Bore & Stroke 

Enger, Twin-Six 2.62x3.50 

Haynes 

H. A. L 

National, Highway Twelve 2.75x4.75 

Packard, Twin Six 3.00x5.00 

Pathfinder, the Great 2.87x5.00 

EIGHT CYLINDERS 
Car and Model Bore & Stroke 

Abbott, 8-44 3.25x5.00 

Apperson. 8-16 3.12x5.00 

Briscoe, 8 3.00x3.50 

Cadillac, 53 3.12x5.12 

Cole, 8-50 3.50x4.50 

Daniels, A 3.25x5.00 

Jackson, 68 , 3.50x4.50 

Jackson, 3-48 2.87x4.75 

King, 8-D 2.85x5.00 

King. 8-E 3.00x5.00 

Mitchell 3.00x5.12 

Oakland, 50 3.50x4.50 

Oldsmoblle, 44 2.85x4.75 

Partln-Palmer, 8-45 3.12x4.00 

Peerless. 56 3.25x5.00 

Regal. F 3.00x4.50 

Ross. 8-C 3.25x5.00 

Ross, 8-A 3.00x4.50 

Scripps- Booth. D 2.62x3.75 

Standard, 8 3.00x5.00 

Sterns-Knight. 8 3.25x5.00 

THE CARS AT $1,000 AND UNDER 

SIXES 

Dispatch, G $1,000 

Cameron 1,000 

Studebaker. 6-50 1.000 

Paterson, 6-42 985 

Buick, D-44-45-D-54 985 

Monitor. N 895 

Elgin. 6 845 

Oakland. 32 795 

Grant, 6 795 

Saxon 785 

FOURS 

Jerlery $1,000 

Regal. O 985 

Jackson. 34 985 

Detrolter, F 985 
Auburn, 4-38 .985 

Dodge 950 

Dispatch. D. 935 

Empire, 45 935 

Herrt-Brookt. 4-35 885 

Richmond 885 

Wayne 885 

Reo. R 875 
Farmack , 855 

Inter-State 850 

Studebaker. 4-40 850 

Monitor ... 795 

Allen 795 
Dod^c . 785 

Elcar 775 

Bell 775 

Scripps-Booth. C 775 

Harvard 750 

Overland. 83 750 

Chevrolet 750 

Briscoe. 4-38 750 

Coey. Flyer 740 

Pullman 740 
Crow* Elkhart . 725 

Mecca, 30 695 

Arbeni. 25 675 

Partin-Palmer. 32 675 

Moore 660 

New Era 660 

Maxwell 655 

Dort 650 

Pegal. E. 650 

Overland. 75 615 

Metz. 25 600 

Sterling 595 

Briscc 585 

Argo 495 

Monroe 495 

Chevrolet. 4-90 490 

Fortf. T 440 

Saxon 395 

Trumbull 395 

V,»en. 3-P 395 

Woods- Mob • -•.:• 310 



26 



San Francisco News Letter 



January 29, 1916 



to do the work that before had required 
heavier pieces. To a certain extent it is 
this development of light alloys that has 
made possible the motors whose cylinders 
number more than six. 

It is not alone to the V-type engine that 
credit must be given for lightening of 
engine parts. The six and fours were 
instrumental to as great an extent. 

The battle of the cylinders, which until 
last year were confined to the fours and 
sixes, and then was complicated by the 
entrance of the eight, has been increased 
in its complexity by another factor, the 
twelves. It now has developed into a 
four-cornered rght in which the sixes are 
more than holding their own against the 
fours, but are finding it necessary to 
guard their flanks from the onslaughts 
of the eight, while the latter is caught 
between the two fires of the sixes and 
twelves. 

This battle, which has resolved itself 
into the conflict of engineering discussions 
on one side and price considerations on 
the other, has been merrily in progress for 
the better part of the past year. It is not 
too much to anticipate that there is a 
probability of the entrance of an expo- 
nent of even a greater number of cylin- 
ders than the twelve before the new year 
is out 

So far as the number of chassis models 
are concerned, the six-cylinder cars are 
quite appreciably in the lead, but from 
the standpoint of the actual number of 
cars marketed during the year, or sched- 
uled for next year, the four has the better 
of it. This is on account of the almost 
universal rule that lower priced products 
can be marketed in greater number than 
those which are more expensive, assum- 
ing, of course, that the value per dollar 
is the same. 

However, whether it be eights, twelves, 
fours or sixes, the fact remains that the 
prices are lower for the 1916 cars than 
they were for the year previous. In fact, 
the average price of the cars as a whole 
shows a very considerable reduction for 
the new season. The figure last year was 
very close to $2,000— $2,005 to be exact- 
while for 1916 the average of cars an- 
nounced is $1,600, a drop of an even 20 
per cent. 

Fours can be obtained under $400, sixes 
at less than $800, eights under $900, and 
twelves at about $1,000. 

Not only are the cars to be bought for 
less money, but they are more reliable, 
better equipped and better performers 
than their forerunners of a year or two 
ago which cost 20 per cent more on the 
average. 

There is one thing which will make it 



harder to choose a car this season than it 
has been before, because the field has 
settled down pretty thoroughly to a con- 
dition in which the purchaser gets just 
about the car value he pays for. On the 
other hand, the purchaser or prospective 
purchaser of a 1916 car, will find his 
choice somewhat limited as compared 
with that in previous years. 

Heretofore, the possible buyer who 
studied the season's offering with a view 
to the purchase of a car was confronted 
with such an embarrassment of riches in 
designs and models that a choice was 
anything but easy. In 1911 he had 400 
different models to choose from, pre- 
sented by 270 manufacturers; for 1916 
there are less than half as many different 
models to choose from, and less than half 
as many manufacturers to consider. 

Even as compared with last year, the 
field has narrowed considerably. The 
number of makes dropped from 119 to 
108, and the number of chassis models 
offered is reduced from 200 in 1915 to 
176 this year. Even this offers a rather 
bewildering array, and when it is con- 
sidered that one of these is the fact that 
manufacturers are not making quite so 
many different chassis models as they 
did. The Buick, for instance, confines its 
production to six cylinders; Stutz confines 
its program to fours, building sizes only 
on order. Other concerns have consoli- 
dated their facilities so that the entire 
factory effort and entire sales effort is 
confined to a single chassis and in some 
instances to a single body type. 

The reduction in the number of chassis 
models produced by a manufacturer is 
one of the great factors in cutting costs, 
which means, of course, cutting the list 
price. Where the entire factory can be 
concentrated upon a single model, the 
multiplication of tools, dies and assem- 
bling facilities can be materially reduced, 
or, what is the most frequent case, the 
same factory equipment and labor can 
turn out a greater number of cars per day 
and can turn them out at a considerably 
lower expense per car. 

A more potent reason for the lower 
number of models built this year is the 
fact that there are fewer car makers in the 
field. There has been a concentration of 
the industry going on for the past two 
years. This concentration, on the one 
hand, has taken the form of combinations 
of plants, whereby the manufacturing 
facilities of several manufacturers have 
been welded to turn out a single model 
or a single make of car. On the other 
hand, there have been a number of con- 
cerns which in previous years have had 
passenger cars on the market that now 
either are confining their production to 



commercial vehicles, or have turned their 
facilities to some other channel. 

Interesting Comparisons 

Dividing the various makes of cars and 
segregating them as to price offers some 
interesting comparisons. For example, of 
those selling below $1,250, there are 
twenty six-cylinder cars, five eights, 
forty-two fours and one twelve. The av- 
erage price of cars in this class is $892, 
the average N. A. C. C. horsepower 23.07, 
and the average wheelbase 111.42 inches. 
The lowest price six is the Saxon, at 
$785. and the lowest price eight, $950. 
Only one twelve-cyinder, the Enger, at 
$1,095, comes in this class. 

Passing into the class ranging from 
$1,250 to $1,999, there are fifty different 
makes with an average price of $1,556, 
an average horsepower of 28.68, and an 
average wheelbase of 143.43 inches. In 
this class the sixes predominate, there 
being thirty-three of that type. The 
eights rank next with eleven to their 
credit, and there are five fours and one 
twelve. 

Of thirty cars in the next class, that is 
in the price range from $2,000 to $2,999, 
the average price is nearer the high mark 
of the class than is true of the other two 
classes mentioned. The average price of 
these thirty cars is $2,431, the horse- 
power 35.73, and the wheelbase 128.5 in. 
As in the two preceding classes the sixes 
lead, with eighteen; the fours are second 
with six, while the eights number four, 
and the twelves, two. 

Sixes Make Good Shoiving 

In thirty-seven cars in the group selling 
from $3,000 up, the sixes again predomi- 
nate, the number being twenty-five, their 
ratio being a little more than 2 to 1, as 
between them and the total fours and 
twelves. There are nine fours, and three 
twelves and no eights selling above 
$3,000. In this group of thirty cars the 
average price is $4,045, the horsepower 
42.14, and the wheelbase 136.7 inches. 

In the four groups mentioned the fig- 
ures are based on the touring car models, 
which are taken to be fairly indicative of 
the relative number of the different types. 

Thumbing the pages of motor car his- 
tory, we find that the production of fours 
is decreasing from year to year, while 
the production of sixes steps up in prac- 
tically the same degree that the four 
steps down. Of the 1915 models, 51.4 
per cent were in the four-cylinder class, 
while from the figures given in the early 
part of this comparison the percentage 
of fours is slightly under 33, but this de- 



Januaky 29, 1916 



and California Advertiser 



27 



crease is more marked in a comparison 
between 1915 and 1916 than is true of any 
two years of the last six, the decline for 
each year from 1910 to 1915 being 2, 2, 
16, 8, and 2.6 per cent respectively. The 
climb of the sixes, beginning with 1910, 
when 10 per cent of the American cars 
were in that class, has been rapid. Sixes 
represented 17 per cent of the total Am- 
erican cars in 1911, 19 in 1912, 36 in 
1913, 45 in 1914, 47.5 in 1915, while 1916 
shows 50.9 per cent as computed from 
figures in the preceding paragraphs. Lit- 
tle brother Eight has developed into a 
healthy child with the coming of 1916. 
The eight, which made its debut a year 
ago, with a standing of 1 per cent of the 
total number of makes for 1915, enters the 
1916 season with a credit of 10.9 per cent. 
Twelve-cylinder cars perhaps have 
paid less homage to the modern low 
price trend than the others, and for the 
time being will be produced for the more 
fastidious, whose fingers are not cal- 
loused from holding their purse too tight. 
At that there is a wide range in price, 
considering the fact that there are not 
more than a half-dozen different kinds in 
this class being made at present. 

Neiv Makes This Year 

Bell, Biddle, Bimel, Daniels, Drummond, 
Elgin, Farmack, Fostoria, Jones, Hillier, 
H. A. L., Madison, Mecca, Moore, New 
Era, Sterling, Stewart, Sun. 

The most marked type of body design 
this year is the convertible sedan or 
other type of demountable car, where the 
driver is also enclosed, and which is in- 
tended primarily for owner drivers. These 
cais are of comparatively low cost. 



Trend of the Motor Truck 



CONVERTIBLE SEDANS 

White. Semi-Touring $5,300 

Cole. 8-50, Dem. Sedan 2.285 

Kissel. 42-6. All-Year 1.950 

Hudson. Super Six. Sedan 1.900 

Chandler. 6 1.795 

Kissel. 32-1. All-Year 1.450 

Mitchell. 6 of 16 1.450 

Mitchell. 6 of 16 1.415 

Glide. Six-40 1.295 

Jackson, 8. 3-48 1.190 

Hupmoblle 1.185 

Jeffery. 4. Sedan 1.160 

Inter-State. Sedan 

Overland. 83 950 

Dodge, Winter touring 950 

Sxon. 6 935 

Pullman 875 

Regal. Light Four 800 



S » 5 

New York has adopted the hy- 
phen. The 1916 license plates will carry 
hyphens separating the numerals desig- 
nating thousands from the numerals de- 
signating hundreds. For example, 19,830 
will appear on New York highways as 
19-830. Experiment has shown that 
numbers so spaced are easier to grasp. 



That the motor truck until recently has 
not kept pace in improvement with the 
pleasure vehicle has been due largely 
to the fact that the market for the latter 
has been so far from exhausted that the 
required capital has not been available 
for the commercial car. In other words, 
the manufacturers were too busy grab- 
bing for the trade of the passenger cars 
that they did not have either the time or 
the money to look out for the other. 
Now it is different, and the recent New 
York show has demonstrated that there 
has been more improvement in the last 
year in the trucks than the pleasure cars 
have shown in three, for the simple rea- 
son that the latter developed so much 
earlier. 

The motor truck industry in America 
has had a year unprecedented in its his- 
tory. From the standpoint of production 
and sales as well as from the standpoint 
of vehicles more adapted to the use of 
the truck owner, the past season has been 
one of greater activity than could have 
been expected. To a great extent this 
activity in the commercial vehicle indus- 
try has been due to the conditions brought 
about by the European war. War orders 
have been a source of profit mechanically 
as well as financially to builders of trucks 
and indirectly have been a source of 
profit to the American truck buyer. 

This rather anomalous situation is due 
to the fact that makers of business ve- 
hicles in America, whether they have ac- 
tually had their product in service on the 
European battlefields or whether they 
have confined their selling activities to 
America, have taken advantage of the 
lessons learned on the battlefield and on 
the rutted roads behind the lines to make 
the vehicles better able to withstand the 
abuses and extraordinary conditions of 
which European service is the supreme 
test of their ability to withstand such use. 

The necessity for a quantity produc- 
tion of trucks to meet the needs of the 
warring nations in Europe has developed 
better manufacturing processes in Ameri- 
can factories which make for a better 
truck without increasing price and has 
developed conditions by which the vehi- 
cles may be produced at a lower cost to 
the consumer. To such an extent is this 
true that even in spite of the rather se- 
vere increase in the price of materials 
which has been a concomitant of the 
European conflict there has been a distinct 
drop in the price of trucks for 1916. The 
average price commercial vehicles 

listed on the American market for the 



new year is nearly $100 less than that of 
a year ago, dropping from $2,500 as an 
average list of the 1915 models to $2,413 
as the price of the 1916 car. Some of the 
one-ton vehicles now list under $1,000, 
but the greatest reduction has been in the 
light delivery class and trucks with a ca- 
pacity of 1,500 pounds. 

Had it not been for a rather definite 
improvement in the new models as com- 
pared with those of the past season, it is 
to be expected that there would have 
been an even greater reduction in first 
cost. As an instance of this improvement 
in design might be mentioned the general 
dropping of the chain drive in favor of 
shaft drive and also a similar increase in 
the proportion of worm-driven vehicles 
and also a considerable increase in the 
double reduction types. 

The showing that trucks have made in 
the European war has been such that it 
has increased the respect of the Ameri- 
can business man for the commercial ve- 
hicle. It has given him newer insight 
into the reliability and adaptability of 
the motor driven business wagon. With 
the coming of the prosperous season 
which is looked for, it is to be expected 
there will be a very great increase in 
demand for commercial vehicles in all 
sections of this country. 

So far as the number of truck manu- 
facturers is concerned there has been a 
very general expansion, the total 
amounting to 248 manufacturers, forty- 
six of which are new, although eleven 
have dropped out. This makes a net in- 
crease of thirty-five in the number of 
truck builders. A production of 75,000 
motor trucks is expected for 1916. During 
1916, fifty thousand were built for do- 
mestic use and about half as many were 
exported. 

B S S 

COLLEGE ADDS TO COURSE 
Highland Park College. Des Moines, 
la., has broadened the scope of its motor 
car engineering school by adding work 
on cranking and lighting systems. All 
of the principal cranking and lighting 
systems have been installed in the school 
shops. W. W. Lemrnax is in charge of 
the new work. 

J t t 

A magnificent scenic road of 240 

miles long, around the island of Hawaii 
has been completed. The entire circuit 
can be made in two days, and it is be- 
coming increasingly popular with mo- 
torists. It is also rapidly increasing the 
demand for cars in that part of the world. 



28 



San Francisco News Letter 



January 29, 1916 



N 



onsense 



Rhymes 



MATCHING RHYMES 

Honk! Honk! 
Railroad crossing, 
Speeding car, 
Fragments tossing, 
Gates ajar! 

The Ohio Motorist. 

Small boy wonder, 

Papa's car, 
Blood and thunder 

Tales go far. 
The Hoosier Motorist. 

More Trouble Coming 
Wifey picks up 

Titian hair 
From the mix-up 
— Hers is fair. 
K S "8 
ROAD LICE IN THE HAIR 
A fellow lost a Ford one day, 

He hunted everywhere, 
Until he found it, so they say, 

Next time he combed his hair. 
— Southern Automobile and Garage. 

Still nastier : 

Si lost a Ford at lunch one day, 

Upon a misty heath, 
He found it hiding, so they say, 
When next he picked his teeth. 
ST 5 z 
A QUARTETTE OF DIMETERS 
You Know 'Em 
The citizen 

I most abhor 
Is he who fights 
Old Europe's war. 

— Cincinnati Enquirer. 

The one whose goat 

We'd like to get 
Is he who asks : 

"You fell off yet?" 

— Macon Telegraph. 

The one that makes 
Me really bored, 
Talks of his car, 

But means his Ford. 
— By George Douglas in the S. F. 
Chronicle. 

The man who makes 

Me feel most tired 
Is the rhymester 

Who is hired. 

— By another kept poet. 



POOR OLD BILL 
Some of the soldiers in Flanders 
scratched the following epitaph on the 
rough wooden cross which marks the 
grave of a comrade. The second stanza 
to "Poor Old Bill" is dedicated to some 
of our comrades — the speed maniacs. 

"Poor old Bill, he left this place 
With smoking gun and smiling face; 
But Bill won't care, if some good chap 
Will follow up and fill the gap." 

"Poor old Bill, his speeding car 
Hurled him through the gates ajar : 
But Bill won't care if some good chap 
With lots of speed will fill the gap." 
— Hoosier Motorist. 
o- S V 

STATE STATISTICS 

AUTOMOBILES IN N. Y. STATE 

Up to January 1st, of 1916, exactly 
233,325 automobiles had been registered 
in New York State, which is an increase 
of 61,160 over the registration for 1914. 
Of the cars, 231,126 were privately 
owned and 2,199 were dealers' cars. The 
State registration year begins on Febru- 
ary 1st. The income for 1915 totaled $1,- 
905,153, of which $921,817 was paid by 
the 101,074 owners, 724 dealers and 55,- 
222 chauffeurs in the New York City dis- 
trict, the leading one of the State. The 
Buffalo district paid $548,565.50 for 72,- 
815 owners, 750 dealers and 13,086 chauf- 
feurs, and the Albany district, $434,- 
770,50 for 57,237 owners, 725 dealers and 
12,958 chauffeurs. The man with the 
largest pleasure car license fee bill in 
the State is probably C. K. G. Billings, of 
New York City, who has 17 licenses, from 
792 to 808. 

'S S S 

KANSAS CAR TO FAMILY RATIO 

I TO 4 

Final figures for the motor registration 
in the State of Kansas for 1915 show a 
total of 74,123 vehicles, of which about 
4,000 are trucks and 8,260 motorcycles. 
This means there is a motor car for prac- 
tically every fourth family in the State, 
a record Kansas believes is only sur- 
passed in California. The licenses for 
these cars turned $331,812.75 into the 
road maintenance funds of the various 
counties during the year just ended. Sedg- 
wick County leads in the number of cars 
with 4,029 registered. 

S S S 
IOWA EXPECTS 175,000 CARS IN 1916 

W. S. Allen, secretary of State and 
head of the Iowa State Vehicle Depart- 
ment, predicts a registration of 175,000 
cars in Iowa in 1916. The total regis- 
tered in 1915 was 145,034, as compared 
with 106.087 in 1914, the gain being 38,- 



937. The total of fees for 1915 registra- 
tions collected by the department was $1,- 
393,306.67 in 1915. A total of 7,049 mo- 
torcycles were registered during the year. 
Fees for 1916 registrations are now be- 
ing received at the rate of $12,000 a day. 
Total collections of the department for 
1915 was approximately $1,500,000 as 
compared with $1,040,135.54 in 1914. 
Cars to the number of 25,000 already have 
been registered for 1916, and that number 
is 15,000 ahead of the total at the same 
time last year. 

S Z Z 

MANY CARS IN WASHINGTON 
The registration of motor vehicles in 
the State of Washington is at present 45,- 
711. The population of the State is ap- 
proximately 1,150,000, which means that 
one individual in every twenty-five in 
the State of Washington is the possessor 
of a motor vehicle. Of course, this in- 
cludes commercial vehicles and motor- 
cycles. It is legitimate to include these, 
however, since the figures are being used 
to show the widespread adoption of mo- 
tor-propelled vehicles. 

■& ~S Z 
OHIO INCREASE 47 PER CENT 
The report of W. H. Walker, Ohio reg- 
istrar of motor cars for 1915, shows an 
increase of approximately 47 per cent in 
the number of motor cars registered as 
compared with 1914. In other words, 
181,310 cars were registered by the de- 
partment in 1915, as compared with 122,- 
504 cars in 1914. This shows an in- 
crease in number of 58,806. The records 
of the department show that 32,941 cars 
were registered in 1910; 45,788 cars in 
1911; 63,118 in 1912; 86,156 in 1913; 
122,504 in 1914, and 181,310 in 1915. 
This shows an increase of approximately 
37 per cent in 1911; 36 per cent in 1912; 
41 per cent in 1913; 61 per cent in 1914; 
and 47 per cent in 1915. The general av- 
erage of percentage of increase in the 
department since 1910 is 45. 
S B V 

According to Homer L. Cook, Secre- 
tary of State, one automobile is driven in 
Indiana for every thirty inhabitants. Tak- 
ing an average of five persons to a fam- 
ily, every sixth family in Indiana owned 
an automobile last year. 

The total number of automobile li- 
censes issued during the year 1915 was 
96,915, or 30,365 more than 1914. The 
motorcycle licenses issued in 1915 num- 
bered 11,225 and the licensed chauffeurs 
in the State numbered 3,099. Licensed 
auto dealers numbered 728. The licenses 
for 1916. already issued, now number in 
the thousands. The aggregate receipts 
of the auto department for the year 1915 
were $592,775. 



January 29, 1916 



and California Advertiser 



29 



m^><!Simmm<^mm^><!Simm^B<i(im^ i 



x^m y>»ya>< i ««( 



1 

5 



I 

s 

I 
I 

I 

II 

I 



i 

li 



A NEW and 
GREATER 



! 



$1295 



f . o. b. factory 



CHANDLER SIX 

NOW ON DISPLAY 

Longer Wheelbase— Handsomer and Roomier Body 
The Same Marvelous Motor — Greater and Unusual Power 



POWER 

any automobile can go. 



Ample to take 
this car, loaded, 
anywhere that 



SPEED 



More than 999 
out of every thou- 
sand car owners 
would ever want or dare to use. 



MOTOR 



The Marvelous Chandler Motor — built 
in the Chandler factory for three years 
past and famous the world over. 



FREE FROM ANY HINT OF EXPERIMENTATION. 

Most Beautiful of All New Motor Car Bodies; Before the Season's 
Over Any Other Type Will Be Out of Date 

Interesting Chandler Features 

BODY FINISH Chandler blue, high finish. Fenders, wheels and motor hood 
black. Deep cushioned upholstery covered with long-grain, 
semi-glazed leather. 

EQUIPMENT Highest grade equipment is a feature of the Chandler now 
as always, including Bosch High-Tension Magneto, Gray & 
Davis separate unit Electric Starting and Lighting System, 
Chandler aluminum crank case, Chandler full-floating silent 
spiral-bevel-gear rear axle, silent chain drive for motor shafts, 
annular ball bearings, Stewart- Warner Magnetic Speedometer, 
Stewart Vacuum Gasoline Feed, Non-skid Tires in the rear, and 
all the usual incidental items. 

We Want Everyone to Come and See the Big New Chandler Touring 
Car and the New Chandler Four-Passenger Roadster 

PEACOCK MOTOR SALES COMPANY 

1350 Van Ness Ave., San Francisco Phone Prospect 431 

E. L. PEACOCK AUTO CO., 3020 Broadway, Oakland. Phone Lakeside 5100 
CHANDLER MOTOR CAR CO., CLEVELAND, OHIO 



if 

i 

i\ 
\l 

i\ 
f 



i 

2 



u 



n 






30 



San Francisco News Letter 



January 29, 1916 




redwood park in time for dinner. 

Hitherto the trip has not been very 
popular with our motorists, on account 
of the narrow and steep mountain roads 
which not only took time to negotiate, 
but demanded too much attention on the 
part of the driver as a matter of sheer 
safety. The new highway does away with 
fear, for it is a wide, well balanced and 
attractive road that is much shorter and 
infinitely safer than any of the previ- 
ously used mountain roads. 

The San Francisco motorist desiring to 
make the run over the new route should 
follow the State Highway down the pe- 
ninsula to the junction of the road lead- 
ing to Saratoga and Los Gatos, near 
Mountain View. At the latter point take 
the Saratoga road to Los Gatos, thence 
to Idylwild, at which point the old famil- 
iar Soquel road is left. Up to that point, 
however, many of the old dangerous 
turns have been either widened or com- 
pletely eliminated. To Idylwild the dis- 
tance is approximately 3.7 miles from 
Los Gatos. Then follows 4.5 miles, of 



The City of the Holy Cross 

To Santa Cruz by the Recently 
Completed State Highway 

San Francisco's climate is so salubri- 
ous that we are not driven to the ocean 
beaches to escape the sweltering heat as 
are the unfortunate residents in the East 
and even in Southern California. There 
is no doubt that San Franciscans miss a 
good deal by not making a closer ac- 
quaintance with the sea, but to do this 
has required, in the past, not a little sac- 
rifice of time at least. With the comple- 
tion, however, of the State highway to 
Santa Cruz last month, we are able to 
motor down to the city of the Holy Cross 
in about three hours. This means that 
you can leave the city in the morning, 
without getting up in the middle of the 
night, arrive in Santa Cruz in ample 
time to bathe in the sea, or if the salmon 
are running, perhaps land a fifteen 
pounder, enjoy a leisurely luncheon, and 
return to the city by way of the State 



Scenes along the new part of the State Highway in Santa Cruz County 



January 29, 1916 



and California Advertiser 



31 



which two miles is new location. From 
the Santa Clara-Santa Cruz County line 
there are six miles of new location to 
Glenwood. From there on the road makes 
use of the old Scotts Valley road to six 
miles south of McKiernans. From this 
point there is new location for about 1.7 
miles on 2 per cent grade. The rest of 
the road to Santa Cruz is over the old 
Scotts Valley road, entering the seaside 
town via Plymouth Ocean and Water 
streets, terminating at Pacific and Front 
streets. 

Every one who has traveled over the 
old Soquel Canyon road knows that im- 
mediately after leaving Los Gatos an ex- 
ceedingly beautiful scenic region is en- 
tered. Over the newly opened mountain 
highway the scenic features are consid- 
erably accentuated, comprising inspiring 
views from even higher elevations, but 
which are much more gradually attained ; 
vistas of distant mountain ranges span- 
ning mysterious canyons and tufted, pre- 
cipitous slopes in the immediate fore- 
ground, timbered sections of various den- 
sities and woods and constantly winding, 
rising and dropping road scenes, which 
are guaranteed to bring out a rataplan of 
bromidic "How wonderfuls" from the im- 
pressionable tourist. 

While the new highway to Santa Cruz 
is considerably shorter and can be main- 
tained much more economically than the 
old, it has been laid out so that the scenic 
features in that region are more acces- 
sible than they were before its construc- 
tion. The largest tree in Santa Cruz 
County, known as the Queen Tree, is only 
150 feet from the road, and is reached 
by a good trail. It is located about 
three-quarters of a mile north of 
Glenwood, is more than twenty feet in 
diameter, and rises 310 feet above the 
ground. At that height it has been 
broken off. Originally the tree stood 350 
feet in height. All along the road after 
leaving the summit there are beautiful 
groves of redwood and madrone, and just 
south of Glenwood, within the right of 
way, there are ninety-one distinct trees, 
redwoods, pines, laurels, firs and ma- 
drones, none of which measure under two 
feet in diameter. Just south of the sum- 
mit stands another redwood which has a 
ginh of nearly fifty feet. 

From Los Gatos to the summit the road 
overlooks the canyon of Los Gatos Creek. 
Beyond that point there is a practically 
level stretch of two and a half miles, 
which crosses the saddle of the ridge. 
Thence for a distance Of one and a half 
miles the road overlooks the canyon of 
Bean Creek. Two miles south of Glen- 
wood the road crosses the saddle of Bean 
and Branciforte Creeks, after which it 




Upper — the Queen Tree, the largest in Santa Cruz County, is 

■ >m the new road. Middle and Lower— Showing the wide 
turns and easy grades 



practically parallels the latter to Santa 
Cruz for seven and one-quarter miles. 
In Santa Clara County the average 



width of the road is twenty feet, with an 
average grade of 3 per cent. The maxi- 
mum grade to the summit, eight miles 



32 



San Francisco News Letter 



January 29, 1916 



from Los Gatos, is 6 per cent, in which 
distance there is a total of only 10,500 
feet of 6 per cent grade, the longest con- 
tinuous piece of which is 4,000 feet. 
North of Glenwood there is a total of one 
mile of 6 per cent grade, the longest con- 
tinuous piece of which is 900 feet, be- 
tween Glenwood and Santa Cruz out of a 
total of 4,700 feet of 6 per cent grade 
there is one piece of 2,200 feet, running 6 
per cent. For ten miles beyond the sum- 
mit the road runs eighteen feet in width. 
Through the timbered sections the right 
of way for the road runs from 70 to 100 
feet in width. The sharpest curves on 
the road — of which there are only three 
such — have a radius of 70 feet, and are 
all open to view. On the blind curves 
around projecting points the sharpest 
curve has a radius of 80 feet. 

Any well balanced and moderately 
powered automobile should, without the 
slightest difficulty, make the entire run 
from San Francisco to Santa Cruz over 
the new road on the high gear. This was 
accomplished during the past month by 
Chester N. Weaver, local Studebaker dis- 
tributor, in a Studebaker Six Sedan. No 
effort was made to make time to Santa 
Cruz, as the trip was made for the pur- 
pose of making a series of photographs 
of scenes along the new road. Later in 
the day, however, Weaver drove this 
same car to the California State Red- 
wood Park (Big Basin), thence over the 
Saratoga Summit road, which was ex- 
ceedingly rough and muddy, to San Fran- 
cisco. Despite the bad road conditions, 
the trip was made in less than three and 
one-half hours, and all on the high gear. 
Incidentally, this type of car is bound 
to prove more and more popular on the 
coast as motoring for comfort succeeds 
mere speed mania or sportiness. The 
Studebaker Sedan not only gives you all 
the speed you can safely use, but pro- 
tects you from winter cold and rain as 
well as from summer sun and dust. 

While the road to Santa Cruz via Glen- 
wood is open to the public, it is not as 
yet completed. During the winter months 
the Highway Commission will keep the 
highway well drained and graveled, and 
in the spring will lay on additional 
gravel and rock, surfacing which, with 
watering next summer, will adequately 
handle the heavy travel until all fills have 
thoroughly settled, so that the final paved 
surface can be constructed. It is bound 
to become one of the most popular routes 
of travel out of San Francisco. 
S X ~S 

Since August when Yellowstone 

Park was opened to automobile tourists, 
958 cars, carrying 3,513 people, made the 
trip through the park. 




The recently completed State Highway to Santa Cruz — Showing new road from 

Los Gatos 



STUT7. RACING TEAM WINS BIG IN 
1915 RACING SEASON 

The year 1915, aside from the honor 
that it brought to the Stutz Motor Car 
Co., Indianapolis, Ind., was a prosperous 
twelve months for the Stutz driving 
squad. 

On good authority it is stated that 
the aggregate winnings of the team dur- 
ing the season was $117,000. This money 
was distributed among the drivers them- 
selves. 

The Stutz cash prize distribution is 
handled somewhat in the following way: 
Each driver takes half of his own cash 
winnings, the other half going into the 
mutual pool, which is divided equally 
among the drivers. Each driver in turn 
gives his mechanician 25 per cent of his 
individual share of the winnings. 



DETROIT MAIL MOTORS SAVE 
MUCH MONEY 

Through the use of Government-owned 
automobiles in mail hauling in Detroit, 
the Post Office Department is saving $47,- 
276.76 a year. This is reported by Sec- 
ond Assistant Postmaster General Otto 
Prager, who states that Detroit has made 
a flattering showing among the cities that 
were chosen for first test of automobiles 
in mail service. The old service in De- 
troit, with horse-drawn screen wagons, 
was $147,600.40 yearly. The present mo- 
tor service costs $100,323.64 yearly, and 
gives more rapid, and frequent collections 
and deliveries. 

S X S 

As a means o£ securing good roads 

in Virginia, Fairfax County is installing 
the old toll gate system. 



January 29, 1916 



and California Advertiser 



33 



NEW 17 SERIES 




CO/nFORT 
WITH 
ELEGANCE 



50 horse power 

SIX 

tandauVoadster 



$1500 



( Joupling the conveniences of the 
open rar with the elegance and the 
midwinter comforts of the closed 
car, this Studebaker SIX Landau 
Roadster at $1500 is indeed the 
ideal car for town use, 
It has all the power and the won- 
derful flexibility of the famous 
Studebaker FIFTY Horse Power 6- 
cylinder motor that has been the 
sensation of the season. It carries 
THREE full-grown people in COM- 
FORT. The interior is luxuriously 
arrang-ed, upholstered with the fin- 
est hand-buffed leather, deep and 
restful. The driver sits a little 
ahead of the other passengers — 
ran't be interfered with, And the 
car, in lines, in elegance of finish 
and fittings, represents the highest 
achievements of the body-builders' 
art. 
Hut you must see this Landau-— s't 

in it — drive it and KNOW tie un- 

equaled POWER and flexibilil ol 

that mighty motor. And sre, in... 

the other Studebaker Closed Cars. 
These Include a !■"< >RTY Hors 
Power i -cylinder \ Andau Ro Ldstei 

at $1295; a FIFTY I Iocs,- 1 owei I- 

passenger. 6 cylinder i loupe a i 

1 and a FIFTY Horse Pi 

7-r:^senger, 6-cyllnder Lira i 

at J2650 — prices delivered In San 

Francisco, We Will l visit. 



CHESTER N. WEAVER COMPANY 

DISTRIBUTORS OF 

Studebaker Automobiles 

1216 Van Ness Avenue, San Francisco 20th and Broadway, Oakland 



TRUCKS UNDER THE TRICOLOR 

French Soldiers Find Rest and Safety 
In Motor Trucks 

Paris, Dec. 16. — When the period of 
duty in the trenches has come to an end, 
the French soldiers are marched a few 
hundred yards to the rear, where on a 
sheltered road they find a number of mo- 
tor trucks waiting for them. The trucks 
may be American machines — Whites, 
Packards, Pierce, Kelly or Jeffery — or as 
in the case illustrated, they may be 
French camions which changed a year 
and a half ago from civil service to war 
and have been at war ever since. The 
men form in groups of half sections at 
the rear of each truck and wait the order 
to get aboard. Sufficient space is left 
at the rear of the trucks for the men to 
form. 

On a signal given by whistle, thirty- 
five mud stained troopers scramble into 
each truck, place themselves on the tem- 
porary transverse seats, and a few sec- 
onds later, as the result of another call 
by whistle, the convoy moves off. This 
procession of trucks, which only an hour 



before had brought up a supply of fresh 
men, travels about 10 miles to the rear, 
where in comfortably installed quarters, 
each man can get rid of the dirt he has 
gathered during his period of service in 
the trenches and pass a quiet week or so 
in preparation for more active duty. 

The trucks are an interesting study. 
They have rear wheels with steel tires, 
an equipment which was abolished two 
or three years ago. They have been 
taken direct from private service, and 
have not been back to the repair shop for 
any lengthy stay, for they still carry the 
name of the original owner, and it is the 
rule to paint out such names when a truck 
is overhauled. The individual drivers 
have built up the sides of the cab to 
give more protection against the weather 
and have added a swinging windscreen 
and leather apron from the extension top 
to the dashboard. 

Many of the trucks look as if a theatri- 
cal scenery artist had been working on 
them in his spare time, for they have been 
given a ground color of gray and then 
daubed with every color of the rainbow, 
so that at a distance they give the im- 



pression of a group of rocks or a mass of 
vegetation. Broken colors are much more 
difficult to pick out of the surrounding 
landscape, when viewed from a distance, 
than a uniform mass. 

It will be found that most of the trucks 
carry a couple of hammocks stuffed with 
hay, attached to the top of the canvas 
hood. The driver and his mate have 
found by experience that whenever a new 
town is struck, the few beds have been 
secured in advance, and that the best 
comers in the barns are somebody's res- 
ervations. Under such circumstances it 
is convenient to be able to pull down the 
hammocks, carefully attach the canvas 
top of the car, and sleep aboard. The 
outside "walls" are apt to let in a certain 
amount of cold, but with plenty of wraps, 
sleep is not likely to be curtailed on this 
account. 

S o- S 

A leather washer underneath the 

metal washer will often remedy a ten- 
dency to rattle, and will give an elastic 
compression that will avoid stripped 
threads where the bolt is rather small for 
its work. 



34 



San Francisco News Letter 



January 29, 1916 




In the Furthest North, where autos are used the Jeffery Quad hauls mail, passengers and freight. 

type over the rear-driven trucks is here strikingly shown 



The superiority of this 



EXTINGUISHING BURNING 
LIQUIDS 

There are two principal methods of 
extinguishing burning liquids, as fol- 
lows: 

1. To form a blanket of gas or solid 
material over the burning liquid and 
cut off the air (oxygen) supply. 

2. To dilute the burning liquid with a 
non-inflammable extinguishing agent that 
will mix with it. 

Water may be used for extinguishing 
burning liquids, such as denatured al- 
cohol, wood alcohol, and acetone, that 
are miscible with it. If such a liquid as 
gasoline, which is not miscible with 
water, catches fire, the application of 
water produces little or no effect except 
to spread the burning liquid, and thus 
scatter the fire over a larger area. How- 
ever, the application of a large quantity 
of water to a small quantity of burning 
oil, by its cooling effect may aid in ex- 
tinguishing the fire. 

Of materials used to form a blanket of 
gas or solid material over burning liquid, 
thus cutting off the oxygen supply, sev- 
eral are in common use. These include 
sawdust, sand, carbon tretrachloride, and 
the so-called foam or frothy mixtures. 

The efficiency of sawdust is due to its 
floating for a time on the liquid and ex- 
cluding the oxygen of the air. Sawdust 



itself is not easily ignitible, and when it 
does ignite burns without flame. The 
character of the sawdust and its moisture 
content is of little or no importance. It 
may be well handled for extinguishing 
small fires, when just started, by means 
of long-handled wooden shovels. 

Sand probably serves about as well as 
sawdust for extinguishing fires on the 
ground, but is heavier and more awkward 
to handle. When thrown on a burning 
tank it sinks, whereas sawdust floats. 

Carbon tetrachloride, the basis of vari- 
ous chemical fire extinguishers, if thrown 
on a fire forms a heavy non-inflammable 
vapor over the liquid, and mixes readily 
with oils, waxes, japan, etc. The vapor 
is about five times as heavy as air. Much 
of the carbon tetrachloride contains im- 
purities that give it a bad odor, but when 
pure its specific gravity is 1.632 at 32 
deg. F. When thrown on a fire, it pro- 
duces black smoke, the hue of which is 
caused by unconsumed particles of car- 
bon. Pungent gases are also produced, 
probably hydrochloric acid gas and small 
volumes of chlorine gas. Although the 
fumes are pungent, brief exposure to 
them does not cause permanent injjury. 

The efficacy of carbon tetrachloride de- 
pends largely on the skill of the user. If 
liquid in a tank is on fire, the height of 
the liquid is important. When the liquid 
is low, the sides of the tank form a wall 



which retains the vapor, but when a tank 
is nearly full of a highly volatile liquid, 
like gasoline, only the most skilled oper- 
ator can extinguish the fire. 

?r a S 

THE MOTORIST'S LIBRARY 

Another one of the instructive books of 
Victor Oage, the wellknown mining en- 
gineer and authority on general motor 
topics, is just off the press. (Norman W. 
Henley Publishing Co., 132 Nassau St., 
New York.) 

This work outlines every process in- 
cidental to motor car restoration. Gives 
plans for workshop construction, sugges- 
tions for equipment, power needed, ma- 
chinery and tools necessary to carry on 
business successfully. Tells how to 
overhaul and repair all parts of all auto- 
mobiles. The information given is 
founded on practical experience, every- 
thing is explained so simply that motor- 
ists and students can acquire a full work- 
ing knowledge of automobile repairing. 

It is almost indispensable to every 
motorists as well as dealer, chauffeur and 
garageman, and should save the private 
owner many dollars and much trouble 
as well as being an invaluable aid to 
the practical mechanic. It is written in 
Mr. Page's simple and easy style, and is 
intended both for the amateur and the 
expert. Price, $3.00 net. 



January 29, 1916 



and California Advertiser 



35 




VALVE-IN-HEAD 

CABROLET 



For Men and Women Means Independence 

WHEN the rain is falling and all outdoors is wrapped in bleak January's sombre mantle of gloom, your Buick 
Coupe — warm and cozy — takes you to the theatre, the dinner-party or the evening reception in the same 
comfort you have just left in your own living room. It gives you the luxury and style of an electric with 
all the dependability of the Buick Valve-in-Head motor. 

Snug in this fine new enclosed car — richly upholstered and beautifully finished — you are independent of weather, of 
street conditions, of chauffeur or escort. By day or night, alone or accompanied, you go and come safely, surely, 
silently. In warm weather, with top folded back, the coupe becomes an open roadster. 

With an unfailing electric starter, a control of surprising simplicity, a motor of matchless power, this new Buick 
Coupe offers to women the utmost ease of driving combined with unlimited range in speed and mileage. 

Men, too, like the convenience of these coupes — and the demand for them, as for Buick touring cars, is unprece- 
dented. For folks have learned that — regardless of the price you pay or the car you buy — nowhere can you get 
greater value than in a Buick. 



BVICKS FOR 1916 

Roadsters and Touring Cars 
3-Passenger Cabrolet - 



SHOO to SI 635 
S1500 



HOWARD AUTOMOBILE CO. 



ee Van Ness at California 

= San Francisco 



3300 Broadway §| 

Oakland 



%1'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiniiiii 1 



iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii# 



36 



San Francisco News Letter 



January 29, 1916 



EXPORT TRADE CONTINUES TO 
GAIN 

While the figures of the automobile ex- 
ports for the month of last October are 
not quite as large as those for September, 
still they show about the same degree of 
increases in the foreign trade that have 
been so marked. During October, 1915, 
there were sent abroad 1,596 commercial 
cars, valued at $4,307,190, as compared 
with 672 trucks, valued at $2,286,964, or 
over 100 per cent increase in number and 
almost an equal increase in value. Plea- 
sure cars during September made an even 
more remarkable showing, jumping from 
732 cars, va.ue $678,387, in October, 
1914, to 3,479 cars, value $2,749,255 in 
last October. This is an increase of, 
roughly, 500 per cent in number and 400 
per cent in value. 

The United Kingdom continues to take 
a greater portion of the exports than any 
other one division, with "Other Europe" 
a poor second. British Oceania comes 
next, and then South America. Takings 
of 2,021 automobiles, valued at $2,730,- 
468, are credited to the United Kingdom, 
by far the highest figures in the list. 
France, which is popularly supposed to 
take whole shiploads of American auto- 
mobiles for war purposes, got directly 
only 298 cars, valued at $912,139, during 
last October. 

Parts and tires likewise show large in- 
creases. During October, $1,819,950 
worth of parts were sent abroad, as com- 
pared with $404,360 worth in October, 
1914. Tires in the same two contrasted 
months iumped from $247,559 to $1,546,- 
942. Motors likewise were in much 
larger demand, 1,661 motors, value $172,- 
533, being sent abroad, as contrasted with 
102, value $36,544. In these motor fig- 
ures it will be noted that the average 
value of the automobile motor exported 
in October of 1914 was $360, while the 
average last October was only $100, a 
startlingly low figure and possibly indi- 
cating that motors for low priced cars 
now are being sent abroad separately 
for assembly on the other side. 

The total figures for the ten months 
ending with October continue to show the 
broad sweep of the rising exports, which 
war conditions have brought to such a 
point that truck exports are half the 
pleasure car exports in number, and of 
twice the pleasure car value. In the ten 
months up to October last, 18,865 trucks 
had been exported, value $52,076,406, 
while the pleasure cars numbered 34,515, 
value $92,543,227. During the same per- 
iod of the year before, the truck exports 
numbered 1,309, value $3,353,509, and 
pleasure cars numbered 20,262, value 
$17,888,351. The total exports of cars 



for the ten months of 1915 ending with 
October are of 53,380 machines, valued 
at $81,619,633. 

Imports of automobiles into this coun- 
try are still continuing, 14 cars, valued 
at $12,540, having been received here 
during last October. Four came from 
France, one each from Italy and the 
United Kingdom, and eight from "Other 
Countries." 

Rubber imports were valued at $9,- 
127,017 during the month, as compared 
with $6,134,582 in October of 1914. The 
total imports for the ten months is $92,- 
540,165, which may be compared with 
the total for automobile exports of $94,- 
434,442, as showing that between rubber 
imports and automobile exports the trade 
balance of the United States will be kept 
fairly steady. 

Export Statistics in Condensed Form 

Tabulation of Exports for month of 
October shows large increases in foreign 
trade still manifest — Trucks exported 
numbered 1,596, value $4,307,190— 
Pleasure cars numbered 3,479, value $2,- 
749,255 — United Kingdom far in lead in 
takings of American automobiles, both in 
volume and value — Imports of automo- 
bile consist of 14 cars, value $12,540 — 
Rubber imports show 50 per cent in- 
crease. 

o- tf ?r 

DON'T TRY THIS EXPERIMENT 

It one takes the cover off a full pail of 
tightly inclosed gasoline and applies a 
match to the surface, the gasoline will 
flare up and burn as long as the gasoline 
lasts. On the other hand, if one puts a 
few drops of gasoline in a small tightly 
inclosed pail, waits a few minutes, and 
then introduces a flame or a electrical 
spark, a violent explosion will most likely 
result. In the first case the vapor burns 
as fast as it comes from the gasoline, 
and mixes with the oxygen of the air. In 
the second case the oil vaporizes in the 
pail and mixes uniformly with the air 
therein to form an explosive mixture, 
and upon ignition explodes. Consequent- 
ly, when one hears of a disastrous gaso- 
line explosion one may be sure that the 
explosion resulted from the mixing cf 
the vapor from the gasoline with air in 
the proportions necessary to form an ex- 
plosive mixture. 

One gallon of gasoline when entirely 
vaporized produces about 32 cubic feet 
of vapor. If a lighted match could be 
applied to pure gasoline vapor in the ab- 
sence of air no fire or explosion would 
result. Gasoline liquid or vapor, like any 
other combustible material, needs the 
oxygen of the air in order to burn. 



MANAGER KLINGER RETURNS 
FROM VISIT TO N. Y. SHOW 

Just returned from his annual visit to 
the Eastern automobile shows, William 
M. (Bill) Klinger, the genial and popular 
manager of the automobile department 
of the London and Lancashire Fire In- 
surance Co., is enthusiastic over the new 
designs and contrivances displayed in 
New York. It is Mr. Klinger's custom to 
visit the East at the beginning of each 
year and study the improvements both 
as shown at the exhibitions and in the 
factories, for the purpose of giving more 
intelligent attention to the branch of in- 
surance under his control. So that, in- 
addition to being an insurance expert, 
Klinger might well qualify as a motor 
authority. 

Incidentally he is the dean of auto in- 
surance managers on the coast, and may 
well claim to have "seen it first." While 
traveling as the special agent of the fire 
branch of an underwriting concern, Klin- 
ger conceived the idea that an auto would 
be of great service to him in his business, 
as he was obliged to wait at times for a 
whole day in a town to make the next 
stop, perhaps only twenty miles distant. 
As the business of a traveling inspector 
frequently could be dispatched in an hour 
the loss of time was obvious. He did not 
rest until he had converted his employers 
to his idea, and thereby became the first 
in his trade to use the auto. From this 
it was an easy step to forming a depart- 
ment for the handling of auto insurance 
itself, and who but Klinger could qualify 
for the job ? 

Mr. Klinger heartily confirms the News 
Letter in its opinion that now is the ac- 
cepted time to buy a car, and that per- 
haps never again will such a good op- 
portunity present itself. 
S S 3r 
Crossing the Great American Des- 
ert by the Lincoln Highway route, the 
tourist is compelled to halt at Orr's 
Ranch. This is the only place for miles 
around where water and supplies can be 
secured. Hence it has been an easy mat- 
ter to keep accurate count of Lincoln 
Highway tourists who pass through this 
point. Fifty-six passed through in Au- 
gust, 1914. There were 314 during the 
same month of last year, an increase of 
560 per cent. 

?r S «• 

America has been inoculated by 

the speed bacillus. It is said that racing 
will be introduced in several prominent 
South American cities within a year. 
Turns are already laid for a two and one- 
half mile speedway. The purse for the 
first race will be $100,000, and the race 
will be driven over a 500 mile course. 



January 29, 1916 



and California Advertiser 



37 




38 



San Francisco News Letter 



January 29, 1910 




BROWNE-BRAN FORD CARBURETER 

Among the recent developments in the 
field of carburetion is the Browne-Bran- 
ford carbureter made especially for Fords 
and other light cars and distributed by 
the Holt-Welles Co., Inc., 1790 Broad- 
way, New \ork. 

This carbureter is simple in construc- 
tion yet is said to come very close to 
the constant air-gas ratio. It is of the 
concentric type, and its operation is on 
the constant vacuum principle. The 
vacuum within the carbureter is always 
maintained at a pressure equal to the 
weight of the valve which forms a true 
venturi section with its seat and lowers 
the resistance within the carbureter. The 
air enters the mixing chamber at this 
point, where its velocity is greatest, and 
picks up the gasoline from a series of 
holes at the periphery of the air valve. 
This makes for a better atomized condi- 
tion cf the fuel and air. 

The amount of fuel is controlled by the 
velocity of the air passing the fuel noz- 
zles, and it is said to be possible to main- 
tain a practically uniform mixture 
throughout the entire speed range of the 
motor. 

Another interesting feature is the hot 
air bowl surrounding the fuel chamber. 
The hot air is drawn from the exhaust 
manifold through a flexible tube. This 
hot air circulating around the fuel cham- 
ber increases the volatility of the fuel 
and supplies the latent heat of vaporiza- 
tion. 

The only moving part of this carbureter 
is the valve. There is only one adjust- 
ment to make, that for idling, and when 
this has been made, by turning the thumb- 
screw, the carbureter is guaranteed to 
give a practically constant mixture under 
all speeds and under all conditions. This 
carbureter is sold on a 30 day trial basis, 
with the owner as the final judge as to 
whether or not it gives satisfaction. In 
addition a rebate of $2 from the regular 
price of $10 is given if the person turns 
in his old carbureter. 

S s 5 

KIMBALL BLOWOUT ARMOR 
The Kimball Tire Case Co., 2801 
Broadway, Council Bluffs, la., is making 
a blowout clasp which offers protection 
to tires that have been worn or cut, and 
since it clasps directly to the rim along 



with the tire, is easily held in position. 
Several of them may be applied side by 
side if the blowout requires it. 
b" V V 

JONES PNEUMATIC SPRING 
How to secure pneumatic tire action 
with solid tires is a question which has 
been the subject of a number of inven- 
tions during the last few years. A very 
ingenious method of solving the question 
is suggested by the Jones Pneumatic Tire 
Spring Co., New York, which, as the 
name implies, incorporates the pneu- 
matic action with the spring, although the 
car itself is equipped with solid rubber 
tires. 

In other words, the Jones pneumatic 
tire spring utilizes the principle of the 
pneumatic tire as a cushion, but takes it 
away from the road, thus eliminating 
wear on the pneumatic unit from riding 
friction, blowouts, rim cuts, punctures 
and other familiar tire troubles. The de- 
vice can be attached to any car without 
mechanical changes, simply by removing 
the spring clips and installing the Jones 
axle clips. 

The pneumatic cushion is slung be- 
neath the axle in such a way that the up- 
ward or downward thrusts on the spring 
are communicated to it by the pneumatic 
medium, while the car itself is equipped 
with solid tires. The pneumatic units 
are not subjected to any wear except that 
due to cushioning shocks and they can 
be kept to any desired pressure by inflat- 
ing through the valves with which they 
are equipped. 

'$ S X 

From the New York Auto Show 

STANDARD SPEEDOMETER 
The Standard Thermometer Co., Bos- 
ton, Mass., shows some new features in 
the product, the most important of which 
is a centrifugal type speedometer for 
flush cowl mounting yet without the an- 
gle joint. The driving cable goes directly 
into the back at right angles to it. The 
new swivel joint is a double bevel gear 
arrangement in which the adjustment of 
the gears may be brought to .002 inch of 
the best adjustment. This detail is pro- 
vided for by having a fine-threaded ad- 
justing nut for each bevel set, and a 
means for locking at several positions per 
revolution. 



EVER READY STARTER FOR FORDS 
The American Ever Ready Works, 
New York, has a single-unit starting and 
lighting system developed for Fords. It 
is mounted at the front, taking the place 
of the crank, and is a neat cylindrical 
shape. As a generator, it is driven di- 
rectly through the crankshaft gears and 
supplies the battery with a 6-volt cur- 
rent. When operating as a starting motor 
it works through a gear reduction and 
draws a 12-volt current. The battery is 
a flat, thin type which is placed against 
the front seat, and at the left side within 
easy reach of the driver is the light con- 
trolling switch. The starting switch is 
mounted on the spark lever bracket, and 
is so connected that when the lever is 
retarded the maximum the circuit is 
closed and cranking begins. 

S 7S 5 

CAMPBELL LATIGO FAN BELT 

The reinforced Latigo fan belt, made 
by the Perkins-Campbell Co., Cincinnati, 
O., is an endless combination construction 
brought out as a running mate to the Lat- 
igo belt. It is made by taking high- 
grade webbing, putting it under strain 
for 24 hours to remove the stretch, and 
then this is cemented to Latigo leather 
which also has had the stretch removed. 
The purpose of this process is to provide 
a belt that will be impervious to heat, oil 
and water and will not slip. It is made 
in sizes to fit any car, and may also be 
had in 10, 25 and 50-foot lengths. Price 
30 cents. 

o- B- 0" 
COPPER-TREATED PLUG SHELL 

The Kopper King spark plug is a pro- 
duct of the Sharp Spark Plug Co., Cleve- 
land, and while its design is more or less 
conventional, it is unusual in that the 
shell is of copper-treated steel. The met- 
als are brought together at a high tem- 
perature and the combination produced 
a shell that will not rust or stick, that 
has the strength of steel — and that is de- 
cidedly attractive in appearance. The 
hole of the central rod and both of the 
small electrodes are of Monel metal. All 
threads and sizes are made, including 
the various extension types, and all sell 
for $1. 

V V "8 
LONG HORN NEW TYPE 

One new model of Long hand horn was 
shown for the first time at the booth of 
the Edward A. Cassidy Co., New York. 
Like the other two models carried over 
from last year, without change, the new 
model is also hand-driven, but by a cable 
instead of a ratchet-plunger. The new 
model is designed especially for use un- 
der the hood of a car. It is operated by 
means of a two-part cable, that is, one 



January 29, 1916 



and California Advertiser 



39 



within the other, one end of which is at- 
tached to the regular ratchet of the de- 
vice and the other to a lever in a small 
box to be placed convenient to the driver's 
hand. When the lever is pushed in one 
direction it shortens the distance between 
the points of attachment of the inner 
cable, thus causing the ratchet to move 
and set the motor in motion as in the reg- 
ular manner. In this operation, the length 
of the outside cable, which is connected 
to the horn proper by a universal, re- 
mains constant and simply serves as a 
container for the inner one. In other re- 
spects the horn is identical in design 
with the other two Long models. 
BT S ~S 

ZEPHYR PISTONS INCREASE 
ENGINE EFFICIENCY 

Among the claims put forth by the 
Wridgway Company of Scranton, Pa., 
manufacturers of the Zephyr piston, are : 



"A saving of 25 per cent on fuel con- 
sumption alone through equipping with 
our type of Piston, and further we do 
away with vibration and increase both 
speed and horsepower. Most of the 
aeroplanes as used by the Allies on the 
front are using the Zephyr type of Piston 
— for it is found to be the lightest, strong- 
est, most mechanically accurate Piston in 
the world, and as the demand now is for 
a light-weight car, and more particularly 
light-weight reciprocating parts, our type 
of Piston is exceedingly desirable." 

Numerous testimonials appear in sup- 
port of the manufacturers' statements, 
and there is no doubt of the advantages 
of a light-weight non-vibrating piston 
which reduces fuel consumption and fric- 
tion, and increases speed. 

The local distributer is A. H. Coates, 
444 Market street, from whom all sizes 
may be obtained. 



Prices: Cast-iron Zephyr Pistons for 
any make of Standard engine having a 
bore not to exceed 4 l / 2 inches, $6.25 each 
piston; complete with pins and rings. 

Aluminum Alloy Pistons (Zephyr) for 
the same sizes, $7.50 each piston; com- 
plete. 

Other sizes will be quoted for on ap- 
plication. 

Br o- c> 
DIRECTION OF BATTERY CURRENT 

If by any reason the wire terminals of 
the generator get shifted it will be very 
important to know the positive from the 
negative in order to connect properly to 
the storage battery. By attaching a slen 
der piece of lead to each wire and im- 
mersing them in a small portion of batter) 
fluid in a tumbler, the positive terminal 
will add metal to its surface and the 
negative will erode. 



TELEPHONE FRANKLIN 1836 

FOR A 

Touring Car, Limousine or Taxi-Car 

u% Wfnte £iar &tne 

AUTO TOURING COMPANY 
TARIFF : 7 Passenger Touring Cars 

$2.00 per hour 

7 Passenger Closed Cars 

$2.50 per hour 

Special Rates by week or month. 

TAXI-CAR RATES FOR SHORT TRIPS 

Day and Night Service 

Our Taxi-Car Service is most reasonable and unexcelled. We 
use seven passenger closed cars for this service which bear no 
mark of identification signifying a rent car. The "Zone" rate 
applies to all Taxi-Car service. When ordering a car for this 
service please state that you desire the Taxi-Car Tariff. 

THE WHITE STAR LINE 
Auto Touring Co. 

Telephone Franklin 1836 



Tips to Automobi lists 

(CUT THI8 OUT.) 

The News Letter recommends the following garages, hotels and supply 

louses. Tourists will do well to cut this list out and keep It as a guide: 



PALO ALTO.— LARKINS CAFE— Just opened. The only strictly flrst- 
clasa cafe on the Wishbone Route devoted to the patronage of automobile 
owners and their families. Corner of rnlverslty avenue and The Circle 



SAN JOSE.— I.AMOLLE GRILL. 36-38 North First street. The best 
French dinner In California. 75 cents, or a la carte. Automobile parties 
given particular attention. 



PALO ALTO.— rALO ALTO GARAGE. 443 Emmerson St.. Tel.. P. A. 
333. Auto livery at all hours. Tires and sundries In stock. Gasoline, oil. 
repairing, lathework, vulcanizing. Open day and night. 



The Six of Sixteen 

^Ssz^ Osen McFarland Co. 



Golden Gate Avenue 



FIRE 


PROOF BUILDING Phones— Park 8386, Park 5188 




20-- 


-MARSHALL SQUARE---20 

GARAGE 


EXPERT AUTOMOBILE REPAIRING and MACHINE WORK 






AUTO SUPPLIES 






NO. 20 MARSHALL SQUARE 


Opp. 


8th an 


d Market Sts. San Francisco 



msm, 



w ASHLESS 



t°o 



LIKE AN ORDINARY 




AUTOISTS 

SHOULD NEVER BE 

WITHOUT 
THEM 

Your Grocer Sells 'Em 



London and Lancashire Fire Insurance Company 

Orient Insurance Company 

332 PINE STREET SAN FRANCISCO, CAL. 

Sam B. Stoy, Mgr. CO. Smith, Agency Supt. W. B. Hopkins, Local Sec. 



Automobile Department w. M. klinger. General Agent 



TIRES VULCANIZING 

TOM H. ELKINGTON 

Long Mileage Tires and Second-Hand Tires 
Everything Needed for the Bus 

1135 VAN NESS AVE,— Near Geary Phone PROSPECT 1566 



WHERE SERVICE MEANS SERVICE 

M & H GARAGE 

R1Q R1«» Fl I 1^ ^T Between Polk and 
Oia-OOa E.L.L.I3 SI. van Ness Avenue 

WHERE THE PRIVATE OWNER FEELS AT HOME 



LARKINS &, COMPANY 

CARRIAGE AND AUTOMOBILE BODY BUILDERS 
1610-1612-16W VAN NESS AVENUE 

Where their will be devoted to the prompt delivery 

of the best work that a modern plant, high-class mechanics and 
materials can produce. 



40 



San Francisco News Letter 



January 29, 1916 



A FIRST-CLASS GARAGE 

There are many garages in town, and 
the motorist is often in a quandary as to 
where to go, especially for permanent 
service. There are very few who give 
you the quality of service of Dow & 
Green, in Taylor street, between O'Farrell 
and Geary. Here your car will receive 
something more than the "once over," 
and the prices are moderate. 



Automobile Starting 
and Lighting Systems 

Give Satisfactory Results 
when given Proper Attention 



We specialize on elec- 
trical equipment, stor- 
age batteries, etc., and 
guarantee satisfaction. 



Guarantee Battery Co. 

Brand & Cushman 

Phone Prospect 741 

639 Van Ness Ave., San Francisco 



ENGINE DRIVEN 

KELLOGG 



TIRE PUMP 

Complete with attachments, rub- 
ber tubing and gauge. All metal 
construction. No oil spray in the 

SI 5.00 

Easily installed on all cars. 
Inquire of your dealer. 

Kellogg Electric Motor 
Driven Garage Pumps 

(Many Styles and Sizes) 

Hand Pumps, Gauges, Grease 
Guns and other accessories. The 
very best made. Insist upon the 
Kellogg Line. 

A. H. COATES 

444 MARKET ST. 

Dirctl fadory Representative lor Denver, Colo, and West United States 



KELLOGG MANUFACTURING COMPANY 

ROCHESTER, NEW YORK 
San Franosco Chicago Boston New Yorti Detroit 



CLASS "A" GARAGE 

INCORPORATED 

Strictly Fireproof Building 

STORAGE SUPPLIES REPAIRS 

Best Service Assured 

735-751 Post St., San Francisco 

Telephone Prospect 2280 



FOR THE AUTO 

To eliminate the glare of electric head- 
lights, frosting of the bulbs is most ef- 
fective. This can be accomplished by 
enameling the usual transparent bulb or 
purchasing frosted bulbs. While the 
glare is eliminated, there is practically 
no reduction in illumination. 

An oil indicator automatically stops 
the motor just before the supply of oil 
gives out, thus not only indicating the 
shortage, but at the same time preventing 
injury to the engine, which is sure to 
follow the lack of lubrication. 

A wireless auto lamp, electrically illu- 
minating, carries a dry battery in the 
lamp itself. It can be utilized as side or 
tail lamp. 

A car heater utilizes a portion of the 
exhaust gases as a heating agent. It 
consists of a register for the floor of the 
car, flexible tube connection to exhaust 
pipe, and a control for connecting or dis- 
connecting the exhaust to the register. 
A small lever regulates the degree of 
heat. 

An electric lantern has its bulb so ar- 
ranged that no downward shadow is cast, 
the advantage being that the light can 
be thrown with full brilliancy upon any 
part of the car without shining upon the 
face of the person who is carrying the 
lantern. 

An auxiliary step, which attaches to the 
underside of the running board and folds 
out of sight under it when not in use, is 
manipulated by the driver by means of 
a lever. It cuts down the long step from 
ground to running board just one-half. 

An Optical Shock Absorber consists of 
a pair of goggles, each lens of which is 
two-colored, all of one piece of glass. A 
dark colored portion offsets the glare of 
on-coming lights, a clearly transparent 
portion is for ordinary use. 
8 S S 
THE SPARE TIRE 

For common travel near home the spare 
tire should not be carried on the car, 
where it will deteriorate almost as fast as 
if in actual use. Before taking the car 
out of the garage inspect the tires care- 
fully, and if tread cuts need repairs, put 
on the spare tire in place of the injured 
one while repairs are being made. 

S cT S 
DIRTY DRIP PANS 

The oil drop and the dirt and dust 
drawn in through the radiator by the suc- 
tion of the fan, combine to make a dan- 
gerous accumulation of material in the 
dust pan. A little gasoline and a chance 
ignition will complete a very successful 
combination against the insurance com- 
pany. 




(patent pending 



"ONE-IN-ONE" 

Compression Proof Piston Packing Ring 

A TWO piece concentric ring made 
^ of a gray cast iron, COMPATIBLE 

WITH CYLINDER. 

Reduces carbonization ! Increases com- 
pression and power ! 

GUARANTEED 

All sizes standard, to 6 x J4 in. $1.50. 

Pacific Coast Agent— Milton Pray, 550 

Monadnock Building, San Francisco. 

Sold by 

WATERHOUSE & LESTER CO.. 

San Franci&co Los Angeles Oakland 

JAS. S. REMICK CO., Sacramento 

Manufactured by 

"0ne-ln-0ne" Piston Ring Co. 

DEPT. S. F. 
996 N. 7th Street Philadelphia, Pa. 



G&J 

TIRES 



Lathan- 



Auto Supply Co. 

Distributors 

1455 VAN NESS AVENUE 
San Francisco 



T. H. ELKINGTON 

VULCANIZING 
1135 VAN NESS AVENUE 

SAN FRANCISCO, CAL. 



Phone Market 6370 




Bit»MV*M) July SO, toM 




Devoted to the Leading Interests of California and the Pacific Coast. 




Vol. xci 



San Francisco, Cal., Saturday, February 5, 1916 



No. 6 



The SAN Fl-tANCISCO NEWS LETTER AND CALIFORNIA ADVER- 
TISER is printed and published every Saturday by the Proprietor, Fred- 
erick Marriott, 21 Sutter street, San Francisco, Cal. Tel. Kearny 3594 
Entered at San Francisco, Cal., Post-office as second-class mail matter. 

Chicago Office — Geo. Hlsche, 1310 Westminster, Westminster Building. 
Chicago. 

London Office— George Street & Co.. 30 Cornhill, E. C. England. 

Matter Intended for publication in the current number of the SAN 
FRANCISCO NEWS LETTER AND CALIFORNIA ADVERTISER should 
be sent to the office not later than 6 p. m. Wednesday. 

Subscription Rates (Including postage)— 1 year. $400; 6 months, $2.26; 
Foreign — 1 year. $6.00: 6 months. $3 25. 



The Kaiser was fifty-seven years old last week. It's a 

safe bet that he feels a lot older. 

Europe is wallowing in blood and the United States is 

wallowing in prosperity. Cause and effect. 

How does the southern part of the State explain the 

weather conditions to the skeptical tourist? 

Will next February still see the world awaiting the 

"spring drive" that is to bring the war to a climax? 

It has been definitely proved that rain sometimes stops 

falling, and that there is really such a thing as sunshine. 

New York is having an orgy of extravagance and squan- 
dering. Better start a little preparedness for a rainy day. 

"Armies Mass for Dash" is one of the most frequent 

headlines in the newspapers. But the dash is a long time com- 
ing. 

Horse thief has been indicted by the Santa Clara Grand 

Jury. Different from the old days, when they indicted them 
with a rope. 

What has Congress done during the present session ? It 

has talked. How are the prospects for it doing anything else? 
Very slim. 

Los Angeles is busy distributing literature declaring that 

people live longer down there. But who wants to live long in 
Los Angeles? 

-Queen Wilhelmina has been suffering from an attack 



of mumps. Well, who has a better right than a ruler to be all 

swelled up? 

About six weeks of sunshine Mr. Weather Man, will be 

very satisfactory, and will cause the community to forgive your 
past offenses. 

Now come the prohibitionists with the announcement 

that whisky causes pneumonia. Lots of children die of it — 
poor little drunkards. 

Several rich Seattle men whose houses were raided and 

stocks of choice liquor confiscated, are to move to San Fran- 
cisco. They are welcome — but with cranks and Puritans busy 
as they are in California we cannot guarantee immunity from 
the sort of interference that is driving them from Seattle. 



Cheap statesmen get a lot of publicity harranguing 

against the president; but the president ignores them and gets 
his own way, which is the more important. 

Financiers say that the tidal wave of prosperity that 

has swamped the Eastern States with money is on the way 
West. It will find us not only receptive but eager. 

San Francisco's response to the appeal for funds for 

war stricken Jews was one of the largest in the country — which 
is merely following San Francisco's reputation for generosity. 

Roosevelt insists that he does not want war. Maybe ; but 

there is a general feeling that the United States would have 
been in the mess up to its neck by now under Roosevelt rule. 

Some of the Republicans think that a dark horse will get 

the presidential nomination. That would be in keeping with 
the party's dark prospects. 

St. Louis wjman "laid" for and shot a burglar, only to 

find that the victim was a neighbor woman. It was hardly a 
neighborly act on the part of either of them. 

San Quentin is so overcrowded that some of the pris- 
oners have to be shipped to government prisons. There would 
not be such a jam if gallows were used as often as they should 
be. 

Gulls, driven inland by the storm, have been robbing the 

chickens of their food down the Peninsula. Along our Rialto 
the chickens are very successful in getting the gulls to provide 
the food. 

"Republicans will sweep country," declares George Rey- 
nolds, Chicago financier and politician. He doesn't believe it, 
of course — but as long as he enjoys saying it, let him go his 
happy way. 

Enemies of preparedness declare that there is no danger 

of war if we do not get ready for it. That is a process of 
backward reasoning that should form an interesting study for 
alienist experts. 

Girl who was sued by a physician for $25,000- for breach 

of promise has promised to marry him, and the suit has been 
dropped. Anyway he should be entitled to alimony in case 
there is a divorce. 

Roosevelt barks so constantly and so loudly that no one 

any longtr pays attention to him. When Wilson comes out of 
his usual calm and says something emphatic, the public sits up 
and take/ respectful notice. 

That Mrs. Woodrow Wilson ate a thirty cent luncheon 

while out shopping is considered worthy of record in the news- 
papers. The newspapers are such educators, such moulders of 
public thought and opinion! 



EDITORIAL COMMENT 







FALLING 



New Domestic 
"Trade Pirates." 

Something is rotten here 
in the growing practice, of 
dealers in certain lines of 
commodities who are sud- 
denly boosting prices sky- 
ward. The quotations of all 
grades of printing paper 
have been increased from 
20 to 200 per cent. When 
an order is invoiced it is 
often accompanied with a 
warning that "an advance 
of 20 per cent will be made 
within 24 hours." Two ex- 
cuses are offered: the first 
is that, owing to the short 
supply of printing paper 
among the warring nations, 
large orders for that com- 
modity have been placed 
with the American paper 
mills. The Europeans are 
reported to be willing to 
pay higher prices for the 
paper, so the publishers of 
this country are expected 
to pay the piper and submit 
quietly to the extortion. 
The second excuse for the 

raise is based on the first: "The price of chloride of lime used 
in bleaching paper has increased in price." A percentage of 
these claims may be true, but a glaring fact stands out like 
a sore thumb that some sort of a combination or understanding 
of a Masonic kind exists among paper dealers for the pur- 
pose of skyrocketing prices on the excuses given above. The 
old competitive methods in seeking business and shaving 
prices to book domestic orders are now apparently shelved, 
and the quotations on grades of paper and notices of rises in 
prices apparently emanates from a clearing house of unani- 
mous understanding. 

There are certain justified and inherent rights belonging to 
the public which morally restrict individuals banded in mo- 
nopoly to extort extravagant prices. Governments, since the 
time that Greece was forced to protect her citizens from the 
rapacity of the merchant pirates who controlled the imports 
of Egyptian grain into Athens, have insistently and persistently 
throttled knavish practices. Germany, England, France and 
Russia are doing it to-day against the food combines, as well 
as against combines in ordinary commodities of daily require- 
ment. Under war conditions and extraordinary catastrophes 
which smite a city, the government quickly intervenes in such 
cases on the ground of equity, which the law of God and rea- 
son gives it the right to do. 

The paper mills and other corporations now resorting to 
these nefarious practices are protected by State and Federal 
laws. In case of strikes and riots, the police and militia, with- 
out extra cost to these business organizations, duly protect their 
properties at the hazard of their lives. Domestic buyers of 
their goods should likewise be protected in ther turn from their 
rapacity in unduly raising domestic prices, on the same grounds 
that England, Germany and the other belligerant and neutral 
nations of Europe are protecting their citizens. Give these 



/ 



IX LINE! 

— Cassel in 



X. V. Evening World 



paper mills and others in 
the same practice a fair re- 
turn on their investments, 
say from 10 to 20 per cent. 
Play the game square all 
round. The present preda- 
tory method of gouging 
enormous profits out of 
helpless business men en- 
gaged in building up the 
trade of the state and na- 
tion is certain to material- 
ize a vigorous protest to 
Congress to restrict such 
practices by law and force 
these war price barons to 
accept profits based on a 
percentage o£ their invest- 
ments. Certain unconscion- 
able public utilities in sev- 
eral States have already 
been relegated to such re- 
strictions by the State 
Railroad Commissions hav- 
ing jurisdictions over them. 
Rapacity of this character, 
in the new commercial light 
dawning on this country, is 
sure to have its claws 
trimmed in this respect. 
Already there is talk of a 
movement to have these pirate practices inquired into for 
the purpose of restrictive legislation. The people of this coun- 
try have not yet forgotten that former unfair condition prevail- 
ing in trade when sewing machines, farming implements, type- 
writers and numbers of like exported goods were sold in foreign 
lands for one-half the price charged here. 

3BT 

San Francisco merchants will be 
greatly interested in the new ideas 
written into the Seamen's Shipping 
Bill which will come up for consid- 
eration by the present Congress. Certain clauses have been 
changed to meet the protesting views of Democrats, Republi- 
cans and the practical judgment of expert shipowners of the 
country. The field of endeavor of the bill is considered to be 
as broad and sound in principle as divers conflicting judgments 
can be made to concede. Striking modifications have been 
made in the old bill. Perhaps the most important of these are 
the government's operation in sea-going traffic and the broaden- 
ing powers of a proposed new Shipping Board. Only in the 
event that private capital does not produce an adequate fleet of 
trans-ocean freighters to handle the domestic commerce of this 
country will the government enter the carrying trade with its 
vessels. Naturally, there arose great opposition to government 
competition in this line, but it was shown that one of the fail- 
ures of passage of the former bill was due to the absence of 
such a clause. 

The new Shipping Bill holds the keys to the provisions. It 
will be composed of the Secretary of the Navy, the Secretaiy 
of Commerce, both ex-officio, and three men of large practical 
experience in foreign commerce. Among its powers are the 
rights to regulate all interstate and foreign commerce, as the 
Interstate Commerce Commission regulates interstate com- 



Bic Changes in 

New Shipping Bill 



February 5, 1916. 



and California Advertiser 



merce. In the latter 's department the two commissions act in 
:oncert. The provision regarding the entrance of the govern- 
ment into the business of providing deep sea carriers is rather 
elastic and will not be attempted if it is found that the ship- 
owners in the trans-ocean traffic of this country will provide 
sufficient vessels for that purpose. To meet the present situa- 
tion the bill provides that the Shipping Commission shall or- 
ganize a corporation of $50,000,000 capital, and if the shipping 
men of the country subscribe this amount of stock they will be 
placed in the saddle to handle the sea carriage foreign trade 
of the country to that extent. Failing to sell this stock, as pro- 
vided in the bill, the Shipping Board would buy the necessary 
vessels with the $50,000,000 funds on hand, and go into the 
shipping business itself with the Shipping Board in full charge. 
Vessels controlled by this board and those in private hands 
by lease or charter, would always be subject to the country for 
use in case of war. Crew and officers may volunteer at any 
time for service in the naval auxiliary and receive from $5 to 
$15 per month from the time of enlistment. Domestic shippers 
are to be given liberal regulations. A line of rules will be 
promulgated to the effect that enrolled or registered vessels 
of this country must not be sold to foreigners without per- 
mission of the new board. If this is attempted, clearance 
papers will be refused. Vessels may be sold or leased to citi- 
zens of this country only, and with the board's approval. After 
January 1, 1917, all American vessels in foreign and domestic 
service must obtain revocable licenses from the board. As will 
be gleaned from this outline, every effort is being made on the 
part of the government to induce the shipping men of the coun- 
try to get behind this new shipping board corporation. If they 
tail to do so, the government will step into the breach, a step 
that may be far reaching in its consequences. For if the gov- 
ernment proves successful in handling the deep sea freightage 
of the country, why may it not handle railroads, telephones, 
telegraphs and the like? 

3BT 

The passing weeks are disclosing 
Japan's Paw in China, plainly that Japan is determined to 

take advantage of the present Eu- 
ropean war to press as far as possible all present opportunity 
to make a larger place for herself in the sun by acquiring a 
broader and firmer grip on the mainland of Asia. To her, Ger- 
many's possessions there, which she seized early in the Euro- 
pean conflict, mean no more than a landing stage. This terri- 
tory she has promised to return to China. What Japan covets 
is an extent of territory that will provide homes and industries 
for the excess of her teeming island population. Korea was 
her first successful step in that direction. The province of 
Manchuria, belonging to China, seems to be the next stake she 
will seize on some excuse, if her present movements are cor- 
rectly interpreted. Sun Yat Sun, who worked so zealously to 
stir up the rebellion against the Hanchu dynasty, has turned 
against the party in power in China, headed by the new em- 
peror, Yuan Shih-Kai, and is now in Tokio under the protection 
of the Japanese government, which is using him to stir up the 
present rebellion in the southern provinces of China. When 
this blaze of conflict has reached an effective point, disinter- 
ested Japan will professionally intervene by sending an army 
to the mainland for the ostensible purpose of restoring and pre- 
serving peace in Asia, a duty to which she seems to have ac- 
quired through Divine Providence backed by her own initiative. 
The rich province of Manchuria, to the west of Korea, captured 
despite the protest of Russia, is the prize she seeks, one of 
the greatest prizes along the Chinese litoral and particularly 
advantageous to Japan on account of its abundant farm lands 
and natural resources, and strategic position in case of war. 



Japan is pressed harder than any of the over-populated na- 
tions of Europe to find territory that will accommodate the 
overflow of her teeming population. Nowhere in the world can 
she find it except on the ice-beaten lands of the two poles. 
Every scrap of wild land on the earth now carries the martial 
flag of one of the colonizing nations of the world. 

Japan's last hope of aggrandisement, along this line, lies in 
what she can tear from the Chinese empire. She realizes the 
madness of attacking this Pacific Coast or the territorial pos- 
sessions of any of the big European powers. If the proper se- 
dition can be stirred up in China, Japan will solve her coloniza- 
tion problem by seizing convenient land near her own door- 
step, and as convenient of access as her colony in Korea. With 
the European powers intense on their struggles, she counts on 
no interference from that quarter. A protest from the United 
States she would likely with diplomatic dignity take under 
"consideration." Accordingly, in the finals, as the nations are 
now employed, Japan will have to reckon somewhat with China, 
a behemoth that Japan, as cockey as she aspires to be in war- 
fare, cannot pick up and walk away with. She knows it and so 
does Yuan Shih-Kai, the new emperor of China. And the 
fencing of these two for an opening just now is one of the 
most interesting divertissements now transpiring on the side- 
lines of the great European conflict. 

JS- 
Of all the departments of exhibits 
Predicament of Art at the recent Panama-Pacific Expo- 
In the Present War. sition, the Department of Art un- 
questionably attracted the greatest 
number of enthusiastic visitors. Many visitors who came to 
satisfy an idle curiosity remained to become rapt students of 
the development of art as portrayed by the great masters of 
the many schools. The enthusiasm that was engendered early 
in last year's exhibition still survives, and is now expressing it- 
self through visits to the reorganized exhibit now being given 
by the management of the post-Exposition. Naturally, this 
fervent admiration of the exhibit is particularly attracted occa- 
sionally by a little patriotic rosette on the frame of a painting, 
testifying that the painter has been killed in the European war. 
These little monitors call attention to the great blow contem- 
porary art is suffering through the present deadly conflict. How 
great and how wide the loss will be no judge may determine. 
All grants by governments in Europe for the development of 
art have been withdrawn. All the best works of art outside the 
unapproachable and the impregnable cities are carefully hidden 
in cellars. Some have been contained in waterproof recepta- 
cles and buried in river waters. Studios on the continent are 
closed, except in th2 cases of those artists unable to act in any 
military or other government capacity. Europe in the last five 
centuries has never gone through such a dark and non-produc- 
tive period in art. Of the arts, architecture seems the only one 
that is receiving any attention. England, still free from any 
enemies' foothold on her soil, is planning, through the new 
Civic Arts Association of London, large improvements of "Or- 
der and Beauty" to adorn her larger cities. 

In America, of course, the art impulses continue in full 
swing, s'-imulated if anything by the present great catastrophe 
in Europe. Simplicity and sincerity are the dominating quali- 
ties. Many critics predict, through the new movements, new 
ideals, and the tribulations of the "Pentecost of Calamity" an- 
other renaissance in art. 



Bryan is burnishing up his snickersnee in readiness to 

take the big swing around the circle in pursuit of Wilson for 
the purpose of nicking the latter's plans of Preparedness. 



San Francisco News Letter 



February 5, 1916 



TOWN CRIER 



Mme. Schwimmer, who is generally regarded as the gen- 
ius who incubated the idea of the "Peace Ship," is fated to be 
the goat of that extraordinary adventure. She can afford to 
smile pleasantly while the disgruntled special correspondents, 
the specially invited guests and the delegates are heaping cen- 
sure on her indifferent head, for it was her consummate nerve 
and Napoleonic dictatorship that carried into the international 
limelight of the world one of the greatest canards of history, 
an argosy wreathed in spiritual endeavor, poesy, the ultimate 
aspiration, some $500,000 in cash, all to produce a "movie" 
covering a thoroughly impractical notion. A few well frayed 
ideas on p :ace were passed around among the delegates, but 
not even a small group could agree on any plan or hocus pocus 
to make them practical. Accordingly, Mme. Schwimmer has 
inherited the whole Ford show, and if she develops the neces- 
sary ingenuity to inject the flotsam into a theatrical circuit, her 
fortune is likely to rival that of Henry Ford. All that Ford 
saved out of the wreckage of this chimera was a headache. The 
moment he cut loose from the wreckage, the others followed 
helter-skelter. All of them, except Mme. Schwimmer, have 
tales to tell; she "knows what she knows," and rich would be 
the narration. In the secluded haunts of wrapt visionaries this 
syncopated adventure in chasing world's peace to its lair will 
hardly be classed with the quest of Parsifal, but rather with 
that of the nervy Argonauts in search of the Golden Fleece. 
(With apologies to Brother Ford.) Those hard-headed people 
of the world who recognize the colossal struggle for individual 
liberty now underway in the present European contest voice 
the judgment that this dreaming bunch of zanis should be 
spanked and indefinitely interned in an asylum. 

The Republicans are chortling over the fact that they 

have successfully fired a 42 centimeter shell behind the politi- 
cal trenches of President Wilson by the weird stories connected 
with the recent killing of the eighteen Americans in Mexico. 
The Republican newspapers carefully described each and every 
wound in detail, and dabbed on bluggy details to rouse national 
feeling against the President's consistent policy. The leaders 
of the party are in ecstacies over what they suppose are the 
real results, the turn of the popular tide against Wilson. A 
careful examination of hundreds of leading papers of this 
country, made by an expert detailed for that special purpose, 
shows a majority opinion that this nation should not resort to a 
step that means war unless the Carranza government proves 
unable to punish the murderers and provide real guarantees 
of safety to Americans in the future. "Those papers that do 
advocate intervention do not agree on the form it should take." 
Nowhere is there a line to the effect of an open demand for a 
war of conquest and annexation. Evidently Hearst is sleeping 
at the switch. The above careful survey of the field indicates 
that the newspaper field at least continues in the views now en- 
tertained and practiced by Wilson. These malefactors in the 
Republican ranks might find better employment in manicuring 
their contemptible aspersions on an executive endeavoring to 
be just and helpful to a stricken nation. The policy of 1848 in 
Mexico would not be tolerated in 1916 by the citizens of these 
United States. Try some other brand of shell on Wilson. And 
for heaven's sake, don't try gas! 

A sensation has been caused in Fresno by the charge 

that the police are grafting from the Chinese gamblers. One 
could stir up a sensation here by declaring that the San Fran- 
cisco police were not grafting. 



Two significant peals of liberty have gone up recently 

in California which seem to indicate that the ancient prophet 
was right who declared that the Golden State raised as many 
radicals as turnips and cabbages combined. From Los An- 
geles comes the trumpet challenge of Estelle Lindsy, an up- 
to-date Joan of Arc, who tosses her velvet sailor into the ring 
with the militant defi : "I believe a woman's body is her own, 
to do with as she pleases. I do not believe any power on earth, 
man, government or any other influence, has any right to dic- 
tate to a woman what she shall do with her body." Curtains, 
etc., etc., etc. From Berkeley comes the clarion appeal of Clo- 
tilde Grunski of the University, alumnus of '14, declaring that 
"the day will come when the college will make compulsory 
some course in parenthood and household management. We 
must grant that too many college graduates remain unmarried, 
and those who do marry do not do their fullest duty in providing 
the future population." In some parts of Europe polygamy is 
being seriously discussed as the proper solution of the repopu- 
lation of Europe after the war. What's the matter with the air 
of California, or the men, that these young women are so 
valiantly and vigorously demanding "new eras?" 

The late Harry Morse, of sheriff and detective fame, 

used to tell tales regarding the boldness of certain roundsmen 
in Oakland who made no bones of robbing the stores they were 
detailed to police. Several of them were caught flagrantly with 
their spoils while still in uniform. They brazenly laughed at 
their captors and snapped their fingers in the latters' faces. 
Ultimately, and by dragging their cases through the courts for 
a long period while they were out on light bail, they were ac- 
quitted. The explanation? Political Pull. That same kind of 
easy and safe looting of stores by employees and policemen is 
said to be going on in this city, and behind it, shrugging its 
shoulders in easy confidence, stands Political Pull. The irony 
of the situation is the fact that Political Pull is apparently 
hedged within an inner circle that the police, the board of police 
commissioners, and other administrative executives cannot 
break through, a ring within a series of rings which only the 
voting proletariat may break. At the elections the cards are 
so stacked with candidates that a goodly percentage of the 
tools of the ring win office through adroit manipulation. The 
price of liberty is said to be eternal vigilance; so is the price 
of bunk. 

With all this cockey preparedness for Peace, the real 

blown in the bottle brand of Peace, we are certainly warranted 
to take another step in advance, and that is to pick out a real 
up-to-date heavy weight fighting, thoroughly prepared nation 
somewhere on the globe, and give them the blankety-blank 
beating any ballyhoo nation ever experienced, just to prove that 
our brand of Preparedness is the genuine thing and warranted 
to break all records in laying out the dead, a tornado of human 
destruction. Under present ideas afflicting the fire eaters of 
war and of negative peace that step seems to be the only way 
to demonstrate that a nation is on the right side of surviving 
this epidemic of slaughter. 

Bryan, Hearst, Eddie Wolfe, Mme. Schwimmer, Fair- 
banks, Senator Works, the genius that started the European 
war, the man who runs the weather, and a "Peace" ship full of 
such notables are all in the neurasthenic class, according to the 
opinion recently rendered by Dr. Lennon, a recognized expert 
neurologist of this city. This decision is based on the hard 
pan experiences that any one who achieves "big things" in 
this world is a neurasthenic from depleted nervous energy. Of 
course, the accused have the right to take an appeal from this 
judgment, but how can they escape the stenciled red rubber 
stamp upon their brows that they are really "great." 



February 5, 1916. 



and California Advertiser 



Author of the Immortal Marseillaise 



Most of us imagine the immortal author of the Marseillaise 
(Joseph Rouget de Lisle) as the gallant young poet-captain of 
his youth at Strasburg, beloved and feted, but he died poor and 
obscure, an aged man, in 1836. 

Pierre Giffard knew a venerable dame of Choisy-le-Roi (just 
outside Paris, on the Fontainebleau road), who was his next- 
•door neighbor during the last five years of the poet's life, and 
her picture of "the poor old man," as she invariably termed him, 
owes nothing to romance. 

"I saw Rouget de Lisle twice a day, every day, during five 
years," said Mme. Despenieres. "He lived immediately on our 
left, while two doors away, on the right, lived his old friend, M. 
Voiart, former administrator of the army of the Sambre-et- 
Meuse. Although his functions had not enriched him — contrary 
to the case of some others — M. Voiart took on himself the care 
of the poor old man's last years. They always lunched to- 
gether, often on a crust and piece of cheese and a salad, and 
they wrote poetry together — it was the pleasure of their old 
age. 

"At 4 o'clock every afternoon, regularly, Rouget de Lisle 
brushed up and toddled out to chat and dine with his other old 
friend, General Blein. His place was always set; the poor old 
man never lacked his family dinner. 

"We used to watch him pass. I see him still, as it were 
yesterday. Aged, broken, lopsided, hair snow-white, he looked 
a hundred years. I never knew him to have but one suit. It 
was a long gray redingote grise, like Napoleon, except that he 
wore long trousers like everybody nowadays. And on his head 
a battered Alsatian cap. Leaning on his cane, he went gently, 
and on his face there was something so unhappy that no one 
dared to speak to him. He spoke to no one." 

Surely, when young Rouget de Lisle wrote words and music, 
offhand, in an hour of fevered enthusiasm, he little imagined 
that his "War Hymn" would go round the world, be forbidden 
by kings, emperors and become the song of the republic. Or 
that he would become the "poor old man." 

Now for the scene. It is Strasburg, in 1792, solid bulwark of 
the young republic, with the coalized kings at its gates. Stras- 
burg was a boiling center of war, youth, joy, pleasure, where 
the noise of fighting and fetes mingled incessantly. Strasburg 
received the volunteers, trained them, and passed them out by 
the opposite gate, to fight for the soil. 

To celebrate such a departure, the Mayor of Strasburg, Die- 
trich, invited the volunteer officers to fraternize with the officers 
of the garrison. And the two lovely young daughters of the 
Mayor asked all of their girl acquaintances, blonde and noble 
maidens of Alsace, says Alexander Dumas, to grace the ban- 
quet. Among them there was fluttering curiosity to meet a 
young poet become captain, Rouget de Lisle. 

Alexander Dumas knew him in his old age; and Rouget de 
Lisle wrote out for him, in his own hand, the story of the com- 
position of the Marseillaise at that banquet. 

They sought something to sing. The old revolutionary "Ca 
ira" was a song of anger and civil war. What was needed, they 
said, was a patriotic cry, fraternal, republican, and yet a menace 
to the invader. Then, all eyes fixed on Rouget de Lisle. The 
young fellow grew red in the face, gulped a glass of water, 
and hastily left the room. 

In a small library room adjoining was a piano. Between 
piano and writing table Rouget de Lisle worked half an hour, 
and all was accomplished, words and music; that is to say, the 
words of the first two stanzas. Rouget de Lisle, returning to 
the banquet, came on Mayor Dietrich and a small group of 
guests who had already quit the table. 

"I think I've got it," said Rouget de Lisle. "Listen!" and he 
began : 

Come, sons of native land and liberty! 
The day of glory now is nigh. 

See, against us how dark tyranny- 
Its red standard waves on high! 

Do you hear in our countrysides 

Roar those ferocious hordes? 

Come to our very arms 

To stab our sons, our wives! 



To arms, citizens! Line up your battalions! 

March on, march on ; 

May an impure blood water our furrows! 

An electric shiver ran through the assembly. Guests from 
Ihe banquet crowded into the drawing rooms. Cries of enthu- 
siasm burst out. Dietrich's daughters took the music from the 
young man's hands, and the elder, at a little harpsichord, ac- 
companied the second stanza: 

What! Shall these foreign hoides 
Make the law of our hearths ? 

Never was a song written more rapidly, or received with 
more immediate enthusiasm. To cries of "No! No!" "Never!" 
"Yes! "Yes!" the terrific chorus was taken up from room to 
room: 

To arms, citizens! Line up your battalions! 

March on, march on; 

May an impure blood water our furrows ! 

Others called out suggestions: "It's too short!" "A verse for 
children!" "And a verse for mothers!" And others asked : "Is 
there no pardon for the misled and deceived ?" Rouget de Lisle 
hid his face in his hands. "Wait!" he murmured, "you will see 
that my heart does not merit that reproach!" Then rising, 
throwing back his head, the noble youth intoned the holy 
strophe in which, according to Dumas, is found the entire soul 
of France: 

Frenchmen, as warriors great of heart, 
Hold back or strike your blow ; 
Spare the sad victims for whose part 
Falsehood armed to their woe. 

"Yes, yes!" came from all sides, "mercy, pardon for misled 
brothers, for brother slaves pushed against us by bayonets!" 

"Now," exclaimed the poet-captain, "to your knees, all of 
you, no matter who you are." 

They knelt. 

Rouget de Lisle alone remained upright, rested one foot on 
the rung of a chair, "as on the first step of the temple of lib- 
erty," and, lifting his arms to heaven, sang the last couplet, the 
invocation : 

O! sacred love of home and native land, 
Conduct, sustain our venging end; 
Liberty, dear liberty, 
Fight beside those who defend. 

"Thirty-eight years afterward," wrote Alexander Dumas, in 
recounting to me that great night, "the forehead of Rouget de 
Lisle shone with the splendid aureole of 1792. The Marseil- 
laise will always be the last cry of dying liberty, the first cry 
of liberty reborn!" 



French victory in cooking is unquestioned by all epi- 
cures. The finest luncheon in the land for 50 cents and dinner 
for one dollar at the Ma'son Doree, Ellis, above Powell street. 




From 



MACKIE & CO. 
1SLAY. SCOTLAND 



Never in Bulk 

Charles Meinecke &, Co. 



Dim Paain* C»««T 



1U SACRAMENTO ST., > T 



San Francisco News Letter 



February 5, 1916 




Some one asked "Ferdie" Theriot whether he thought that his 
year old baby was really old enough to enjoy his birthday party. 
"The truth of it is that parents enjoy these things so much it's 
an irresistible temptation to celebrate them," answered this 
fond, but truthful parent. 

And he might have added that although his year old son 
showed no more enthusiasm for his bottle of modified milk when 
refreshments were served than at any other time during the 
afternoon, some of the other little guests who had a few more 
birthday notches in their calendars than the small host, vied 
with their parents in their enjoyment of this unique affair. 

The Theriots are living with the de Youngs this winter, and 
here the l.ttle tots with fathers as well as mothers and nurses, 
assembled to watch the antics of a trained pig! The squeals 
of delight of the children made the pig feel that the human 
family, while it is in the youthful state, at any rate, has much 
in common with a highly aristocratic, intensely specialized 
trained pig, and he did his very best — which was much better 
even than the "little pig that went to market," or the one that 
"stayed home," or the one that cried "Wee! wee! wee! all the 
way home!" 

This has been a wonderful year for the kiddies, for all the 
children's parties, and there have been innumerable ones, have 
had some dazzling features. The climax, of course, was this 
trained pig, which was Mrs. Theriot's inspiration. There is no 
doubt that "piggy" has been given a great lift socially, for the 
telephone at the de Young house has been busy, even strangers 
who have heard about the party ringing up to find out where 
they can engage this talented member of the Pork family. Mrs. 
Theriot must feel like a theatrical angel to His Grace of Piglets. 
Mrs. de Young, who has been very ill, was able to look in at 
the party for a little while, and every one was delighted to find 
her looking so well. The family intends to keep the house in 
San Rafael open part of the summer, as the climate over there 
is always very beneficial to Mrs. de Young. 
© © © 
Mrs. A. B. Spreckels has developed a mania, the germ of 
which ought to be caught by some public spirited scientist and 
inoculated into other wealthy people who seem immune to the 
generous impulses which prompt her to so richly endow these 
cities with works of art. The Putnam bronzes which she pre- 
sented the other day are valuable testimony of her interest in 
the art development of this city. 

Perhaps one of the surest signs of our youth as a city is the 
fact that the best art that we have is still in private ownership, 
whereas in the few American cities that have passed out of the 
nursing period in art, the biggest things are all in public gal- 
leries — if they are not owned by the city, they are at least 
loaned to the municipality. Every now and then we have a few 
weeks of loan exhibitions here, when Mrs. Will Crocker, Mrs. 
Francis Carolan, Dr. Will Tevis and others who own the works 
of the big people, take them down from their own walls, so that 
they may be hung where the public may get acquainted with 
them. There isn't any one here who has a private collection of 
enough importance to have certain days of the month when 
the house is open to the public, as do so many of the owners in 
Paris and London. Those who do own a few good pictures and 
who appreciate what a stimulating influence it is are among the 
Faithful whose enthusiasm never sags for the preservation of 
the Fine Arts Building. 

© © © 
Those who have been wondering whether Mrs. Harry Hol- 
brook and Mrs. Alexander Hamilton would sever their friend- 
ship with Mrs. Frank Wakefield, who was formerly their sister- 
in-law, Mrs. Jack Spreckels, have had a very decisive answer 
from Mrs. Holbrook, who gave a dinner party the other night 
for the Wakefields. Mrs. Holbrook and Mrs. Hamilton have 
sponsored the social beginnings of their brother's wife (Sidi 
Wirt) , so it was taken for granted that they would not compli- 
cate their undertakings by renewing their friendship with Mrs. 



Wakefield. Both of Jack Spreckels' sisters used every effort 
to prevent his first marriage from going on the rocks, and it was 
largely through them that the Jack Spreckels menage did not 
go on the reefs long before they finally sent out an S. 0. S. 
call to the divorce courts. 

The present Mrs. Jack Spreckels has not tried to do any en- 
tertaiing since her marriage, very wisely waiting until she is 
fully established. But she did preside over the Xmas party of 
her husband's children, assisted by Mrs. Holbrook, Mrs. Ham- 
ilton and other members of the Spreckels family. 

It was then that society decided that the J. D. Spreckels fam- 
ily, one and all, would take sides against Edith Huntington 
Wakefield, and that little dinner party the other night was the 
kind of surprise that sets the most cautious tongues a-wagging. 
Some there are who see in it a declaration that his own family is 
not in sympathy with his intention to keep the children; others 
believe that it has no special significance of that sort, but is just 
a fine modern touch, proving that human relationships are being 
worked out more sensibly every day. 
© © © 

Miss Dorothy Baker and Dr. George Willcutt are so much in 
demand by their friends anxious to do them homage that they 
find their prenuptial days all too short for the many engage- 
ments crowding each other for room on the calendar. The 
bridal party is included in all these festivities, and this group 
of young people continues to show the super-stamina necessary 
for very popular wedding parties. 

The arrangements for the wedding are now complete, and 
after a short honeymoon, the destination of which is a pro- 
found secret, the young people will make their home in San 
Francisco. 

© © 9 

Rumor insists that Miss Jean Wheeler, who is to be one of 
Miss Baker's attendants, has a secret of her own which all in 
due time she will announce to the world and his inquisitive wife. 
The engagement of this charming girl has been rumored with 
a persistency only equaled by the non-committal attitude of 
the young people enveloped in the rumor. 
9 9 © 

Every effort is being made to induce the Malcolm Whitmans 
to come out here for the Mardi Gras ball in February. Mrs. 
Whitman is very anxious to see her sister-in-law, Mrs. Temple- 
ton Crocker, enthroned as Queen of the festivities, and it is just 
possible that she will brave the ardours of the journey. In spite 
of private cars and all the luxurious trimmings of a most de 
luxe trip across the continent, it is a difficult undertaking to 
move the Whitman family. Mrs. Whitman will not stir without 
her babies, and four children mean a retinue of nurses and ser- 
vants. However, they are all homesick for California, and with 
the added incentive of being present at the coronation of a mem- 
ber of the family, they may generate enough enthusiasm to ven- 
ture forth. 

Mrs. Templeton Crocker has finally decided on her costume 
for queening it at the ball, but with proper appreciation of dra- 
matic effect she is wailing until the last moment to give out 
any details. The committee has not settled down as yet to the 
regular business of meetings, for this particular group of young 
matrons is so skilled and experienced in this sort of thing that 
it can apparently weave a wishing carpet in a few days that 
transports the gay revelers to the magic scene. 



Miss Hamlin's School, assisted by its patrons, alumni, for- 
mer pupils and friends, announce a tea dansant in aid of the 
Belgian war sufferers, in the ball room of the Fairmont Hotel, 
Saturday, February 12th, Lincoln's Birthday, from four to seven 
o'clock. Arthur Hickman's band has been engaged, comprising 
seven instruments, and is one of the best orchestras for dancing 



Not 

Gray 

Hairs 

but tired 

Eyes 

Make 

us look 

older 

than we 

are. 

Old ace 

and Dull 

Eyes — 

tell-tale. 

Marine 



Dorit Tell 
Your age 



Eye Remedy Compn&y, Chicago, Sendi Book of the Eyp n 



After the 
Movies 
eo home 
end 
Murine 
your Eyes. 
Two 
D.'ops 
will rest, 
refresh 
and 

cleanse. 
Have it 
handy. 
pon request. 



February 5, 1916. 



and California Advertiser 



in the city, playing regularly at the St. Francis Hotel. The 
patronesses are selected from those who have sent their child- 
ren to Miss Hamlin's school for some years past. 

Mme. Gombert, the French teacher at the school, has very 
enthusiastically devoted herself to the success of the tea. The 
alumni girls of the school are making up tables among their old 
class mates. The commission for the relief in Belgium, for 
which Mr. Hoover is chairman and Mrs. W. H. Crocker is the 
State treasurer, will be given the funds received. Mr. Theo. 
Huntington of the University of California and other University 
of California students, will be the floor managers. Tickets, in- 
clusive of the tea, will be $1.50, and can be obtained from Miss 
Hamlin or any pupil of the school. Tables can be reserved 
without extra charge. Following are the patronesses : 

Mesdames. Robert Irving Bentley, George E. Crothers, Ed- 
gar J. De Pue, M. H. de Young, C. M. Goldaracena, Thomas W. 
Huntington, Homer S. King, Agnes Lane-Leonard, Jesse Lilien- 
thal, George F. McNear, William Matson, Sallie Maynard, W. 
H. Mills, B. F. Norris, Osgood Putnam, E .B. Rogers, Maurice 
Rosenthal, William P. Roth, William Thomas, Frederic Tillman, 
Clement Tobin, Frank I. Turner, Charles Stetson Wheeler, C. A. 
Vance, J. C. Van Eck, Henry Van Winkle. 
© © © 

Society will specially appear in the Sports Pastime at the Big 
Fashion Show to be given at the Palace Hotel, March 4th, for 
the benefit of the Home for Incurables, the Doctor's Daugh- 
ters and the San Francisco Maternity Home. Among those 
who will appear as models are Misses Jean Wheeler, Ruth 
Welsh, Gertrue Hopkins, Helen Garritt, Elva de Pue, Dorothea 
Poore, Dorothy Berry, Harriet Pomeroy, Anne Peters, Helen 
Jones, Phyllis de Young, Einnim McNear and Mrs. Elbert Rees. 
The afternoon performance will be combined with a dansant, 
the evening with a supper dansant. Tickets are obtainable 
from the patronesses and at I. Magnin's establishment, Geary 
and Grant avenue. 

© © © 

Lucia Dunham and Horace Britt artists known and admired 
by all music loving San Franciscans, give an intimate and affec- 
tionate tinge to society's absorbing interest in their third concert 
of the Monday Morning Musicales, which will take place next 
Monday morning at the St. Francis, under the direction of 
Ralph MacFayden. Miss Dunham, who has endeared herself 
to local votaries of the muse and has received lavish praise 
from such critics as Krehbiel, Henderson and Aldrich, will be 
heard next Monday in modern classics, and an aria from Orfeo 
by Gluck. Her songs will be chosen from Purcell, Mozart, 
Strauss and Tschaikowski. Britt, a 'cello virtuoso, whose com- 
mand of critical admiration in San Francisco is secure, will 
offer, among other numbers. Variations Symphonique by Boell- 
man, a Romance by Saint-Saens, and an Intermezzo by Lalo. 
Prominent society groups will entertain at these concerts. 
© © © 

An army of philanthropic men and women is being organized 
to devote St. Valentine's day, February 14th, to soliciting one 
dollar subscriptions to the relief fund of the Associated Chari- 
ties. More than the required number have already volunteered 
their services, and the accepted ones are being drafted into 
divisions, each of which will canvass a different district. Every 
residence, store, office and factory will be visited by one or more 
of these collectors. In return for each dollar will be given a 
receipt that will procure its holder free admittance to a "Dollar 
Day Dance" in the Civic Auditorium. This function promises 
to yield much more than a dollar's worth of entertainment The 
dance will be free from dress restrictions, and for the stage 
performance the best vocal and terpsichorean talent available 
is being engaged. Society is mightily represented in the list 
of patronesses and floor managers. It will be a popular event in 
all that the adjective implies. 

© © 9 

Count and Countess Festetics are enjoying Del Monte to the 
full. They were among the most interested followers of the 
Special Golf match players to-day. The Count succeeded in 
taking several good pictures of difficult plays. 
© © © 

Polo starts as planned this week, the first game being on 
Sunday, the 6th, at 2 :30, Del Monte Polo Club against the Army 
team. The field is in excellent condition, and there promises 
to be a banner crowd. The schedule for the "C" annual tourna- 
ment of the Del Mor.te Golf Club has been decided upon, and is 



very complete. The dates are February 19th to 22d inclusive. 
On the last night (Washington's Birthday) there is to be a 
Leap Year Mask Dance, and great fun is expected. A costumer 
from San Francisco will be here several days before the party, 
so that every one may have ample time and a minimum of trou- 
ble in their costumes, masks, etc. 

© © © 

On Monday, January 31st, the Women's Section of the Navy 
League met at the Hotel Oakland to form an Alameda County 
auxiliary. It is the ambition of the Navy League to have a 
million members by January 1, 1917. The movement is meet- 
ing with popular favor here, and no doubt the series of talks on 
preparedness that are being heard will have an effect to stimu- 
late the membership campaign. Mrs. C. R. Fortin is in charge 
of the arrangements. 

© © © 

The Lincoln Grammar School Association of San Francisco 
will have its annual banquet at the Palace Hotel, Parlor C, on 
the evening of Lincoln's Birthday, February 12, 1916, at 7 p. m. 
The association consists of Lincoln grammar school boys who 
attended that historic seat of learning prior to 1878. Each year 
a new class is admitted, so that the boys who attended in 1878 
or before are admitted to the Association this year. The ulti- 
mate aim of the association is to erect a large local statue to 
Abraham Lincoln in San Francisco. 
© © © 

The third of the Tuesday moming musicales that have been so 
popular will be given in the Ivory ball room, Hotel Oakland, 
Tuesday morning, February 8th, at 11 o'clock. Mr. MacFayden 
has arranged a very interesting program: Lucia Dunham, dra- 
matic soprano; Horace Britt, 'cellist; Frederick Maurer, Jr., at 
the piano. 



Fete in Fairyland. — Nineteen sixteen inspirations in spring 
styles, showing all the frills and fancies of the latest creations 
for "my lady's" wardrobe in the Rue des Modes of St. Francis 
will be shown in an elaborate manner at the Fete in Fairyland 
at the Civic Auditorium Saturday evening, February 12th. The 
affair will be given under the auspices of the Indoor Yacht Club 
and will be staged in conjunction with an elaborate production. 



Events in the Paul Elder Gallery. — On Tuesday, February 8, 
at 3 o'clock, Eugen Neuhaus will give his third lecture in the 
course on "Painters, Pictures and the Public." The subject will 
be "The Laws of Pictorial Composition." On Wednesday fore- 
noon, February 9th, at 10 :45 o'clock, Leo Cooper will read the 
new play by Charles Kenyon (the author of "Kindling"), en- 
titled "Husband and Wife." 



"Could you lend me a dollar, old man?" "Certainly. I 

could do lots of things I have no intention of doing. Nice day, 
isn't it?" — Judge. 



She — He's a man of a few words. He — Incessantly re- 
peated, however. — Albany Argus. 



W. D. Frnu'more 



iiiW^i 



A. R Fennimors 



</s 




181 Post Street \ 
2508 Mission St 

1 22 1 Broadway. Oakland 



San Francisco 



WE CANNOT GO OURSELVES 
SO WILL TOU COME TO US? 

to ?»fh wearer 
-unuMy hut we 

■ 

new and wnnderft. 
railed ' 

■ pair of 

ffiaaw for reading and one 

ince we (enow you will 

- '. The 

focal* do 
Awajr with th 

two pn foT the 

reading and di»tanc» are 
RTound in one single lens. 



Gouraud's 

Oriental 

Cream 



Gives that snowy white complexion 
which fash ion requires the well groomed 
woman to possess. 



AT DRU GGISTS AND DEPARTMENT STORES 

LOST. — Savings Pass Book. No. 21376. with Union Trust Company. 
Finder will please return to the Bank. Market street and Grant avenue. 



San Francisco News Letter 



February 5, 1916 



Frederic Belasco Talks 



AN INTERVIEW WITH PAUL GERSON. 

"What's the matter with our San Francisco theatre-going 
public ?" Fred Belasco asked me. This blunt remark implied 
many things, so I encouraged him to tell me his troubles. "It's 
this way : I'm honestly at a loss what to give our people here. 
I secure the greatest New York successes, and stage them in 
a magnificent manner with a splendid acting organization, and 
the people do not seem to care for them. Our patronage has 
been fair, but not what it should be. Right now we are giving 
a genuine bona fide $2 show for less than half the money— a 
show which, if presented in a $2 house, would have packed it 
to the doors. The public is hard to understand. I do not be- 
lieve that it is losing interest, but I will say that I think to some 
extent it is becoming careless. I don't, mean this in the literal 
sense, but simply that it doesn't show the discrimination and 
judgment in matters theatrical it formerly did. 

"I have often wondered if the theatre loving public of this 
city realizes what a dyed in the wool San Francisco institution 
the Alcazar is ? I don't exaggerate when I say that through the 
immediate medium of this theatre and its working force, we 
spend annually a sum well over the two hundred thousand 
mark. All these years I have been working and struggling for 
recognition at the hands of my townspeople. For twenty-two 
years I have been waging the fight, giving the public the very 
cream of the best things in the theatrical larder, and still they 
have me guessing. 

"Now, take the play last week, for instance, 'The Law of the 
Land.' It ran for a solid year in New York, and was voted an 
enormous success. We bring this play out here, pay an almost 
prohibitive royalty, and give it a magnificent production, with 
a cast which I believe is well nigh flawless, a play which com- 
bines all the essentials of success, and still the people do not 
come as they should. Broadhurst, the author, on the opening 
night, stated that our production in many respects ex- 
celled the New York production, and that we had, moreover, 
a better all-round acting cast. It is really hard to understand 
what this new generation desires. To some extent they appear 
to be satiated with the "movies" — they want the living figures 
— at least, this is what I'm given to understand. 

"The Alcazar through all these years has stood for the best 
there is to be procured. We have our standard — and thousands 
of people know what the Alcazar standard means — and in this 
respect we have never faltered. Every play we produce is 
given a complete and perfect production. It would amaze some 
of the people who never stop to think of these things what our 
outlay weekly amounts to. For instance, besides our acting 
organization we have two complete working forces who toil 
night and day actively engaged on the scenery and properties 
for the coming play. Expense is never considered by us. Our 
sole aim is to give our clientele the very best. As a loyal San 
Franciscan I am naturally proud of what the Alcazar has accom- 
plished. It is an actual fact that if we have taken one, we have 
taken more than five hundred young men and women of this 
city from offices and factories and given them Alcazar training, 
and these same people are now earning salaries ranging from 
one to five hundred dollars weekly. Some years ago when I 
traveled through Europe, I found that the reputation of the 
Alcazar had extended there. In New York, at least in theatri- 
cal circles, the Alcazar is generally recognized as the premier 
stock organization of this country. From our theatre we have 
graduated people like Frances Starr, who began with us at $60, 
and whose salary now is well over the $500 mark. Florence 
Roberts began with us as leading lady with Lewis Morrison. 
It was not so many years later when her weekly earnings at the 
Alcazar ran as high as $950 per week. She was then working 
on a salary and percentage basis. These are things I am proud 
of. Besides this, I've done all in my power to make this city 
a real producing center. I have brought out plays which our 
public here would simply not recognize, and which later proved 
great successes in New York. Our people are as intelligent as 
any in America, but it is evident we have not been able to con- 
vince them of the earnestness of our efforts. If grit will do it, 
I'mgoing to win them yet. I'm in the fight to stay, and fight 
I will, to remain at the head of the Alcazar forces and to give 
San Francisco the best there is in me. 

"Did you see the show this week?" I confessed I had 



MELLOW AS MOONLIGHT 

CASCADE 

For your HI-BALL today 

The finest, purest and mellowest whisky that 
brains and money can produce, cost to you no 
tSCAn more than interior grades; so why not ask tor 
"and insist on getting CASCADE. 

Instead of saying whisky, just say CASCADE, 
you will enjoy it and feel much better. 

Special enjoyable drink recipes for the asking by writing 
J. H. Norton, care San Francisco News Letter 




KuADICKELJB 




and that it was a wonderful performance. "Well, there you 
are. Then why don't the people come? We have had fairly 
good houses — but not, in my unbiased opinion, what the play 
warrants. The play is great, the company is great, and the 
production is the very last word in staging. No, it is not con- 
ditions, nor yet the weather. Your public will crowd a theatre 
irrespective of these things if they are really interested. We 
are always open to suggestions. The sole aim of Mr. Davis and 
myself is to cater to the best tastes of our local theatre-going 
public, to give them the maximum of entertainment at the 
minimum of cost. I have confidence in San Francisco. But 
we ask for co-operation, and the display of local pride and 
spirit in the Alcazar which was rampant here before the fire. 
We wish the public to show some interest in what we are do- 
ing, and to give us credit for our accomplishments. I have 
built two modern theatres here the last few years at a cost of 
almost a half million dollars, and I would build other theatres 
if the necessity arose. I am for this city, from first to last. 
Here is where all my efforts are centered. Personally, I am a 
great booster for my own town, simply because I firmly believe 
that it is a great town, and while I live I'll always fight to make 
the Alcazar just a little better than it has been, to keep it at the 
top, and to continue to be recognized everywhere as the finest 
stock organization in this country. This makes it all worth 
while." 



"I verily believe that inanimate things sometimes enter 

into the spirit of a festal occasion." "I know it. Last night, 
when I was going to a blow-out my automobile chimed in with 
a couple of its own." — Louisville Courier-Journal. 



Feed Your ^s.. 
Baby Regularly Wffl?. 



Regularity in Feeding, sleeping, bathiogand 
nirir>^ ar-- of hi runs i Importance al the begin- 
ning of your baby's life. M means so much to 
you in mannging your household duties, ft 
means so much to the little one in health and 
happiness. 

Your baby should sleep well at night. If he 
does not the tnmi.li- is often with his food, if 
you are nursing the baby and your milk does 
nut agree with htm try the time-tried sub- 

stiiuti' that Is made from clean, mire cows' 
milk — 









£ 



EAGLE 

/-t _ BRAND 

CONdensED 
MILK 



Thn-i' c-Mi.-rationsof careful mothers would 
tell you that they use"Eagle Brand. 

It \r pure, clean, uniform, easily digested 
quickly prepared. 



c 



MW Utd "Eagle Brand" in oook- 
ing you hate a h*l'l>J IStpriM in 
•ton li C<*r* n 'IHici-'im. rich 

flavor to your mott delicate c«'kory. 
"•<• II u Jim w>.,tld froth milk 
aii'I lunar. 

Send coupon today. 
Borden's Condensed Milk Co. 
"Leaders of Quality" 
E»t. 1S57 New York 



K L. Ml 

I ti<!en»ed Milk Co. 

101 it itmn -i N«w York. 
Plcaie wud in,' "H\l>j'» Welfare." 
Alto " Baby'* Biography " a* wrll a* 
"Borden'* K 



Name 

Address. 



February 5, 1916. 



and California Advertiser 




PL/EASUR.D' 



"Obey no wand but Pleasure's." — Tom Moore. 




Big Laugh Bill at the Orpheum. 

There is something to please everybody on the bill 
this week, and of the nine numbers it is difficult to 
pick out any for special stellar honors. Opening the 
program there is Billy Bouncer, with his funny 
bounding spring act, in which he is actively aided by 
several ambitious young men from the audience, who 
imagine they can emulate the example of Bouncer. 
The thing is gotten together to manufacture laughter, 
and succeeds admirably. Marie Bishop is a violin- 
ist of charm and talent. She wins through sheer art 
and the kind of artistic violin playing which stamps 
her as a violinist of decided talent. Charles Sale has 
returned, and gives his ridiculous and excruciatingly 
funny country school characterizations. Sale de- 
serves credit for work I consider in many respects 
remarkable, aside from the humorous side of his 
acting. To see him is to laugh immoderately. Wm. 
Rock is back on the circuit again, having chosen an- 
other partner in the person of dainty Frances White. 
The work of Rock we are all well acquainted with, 
and Miss White proves herself to be possessed of 
unusual dancing ability, and is a comedienne of no 
mean calibre. Their several dancing novelties score 
heavily; they prove to be one of the big successes of 
the whole program. Ralph Dunbar, with his singing 
bell ringers, has a very beautiful act, gorgeously 
mounted and dressed. They made a decided hit. 

Our old Celtic friend, Frank Fogarty, is here again 
with a budget of new jokes, the best he has ever 
told us. Fogarty is in a class by himself. His jokes 
are clean and have the real Irish flavor. That cap- 
able woman, Mrs. Gene Highes, is visiting us again 
with her funny act entitled "Youth." If you want to 
see funny situations and enjoy a good hearty laugh, 
here is your medium. James Tooney and Annette 
Norman have an act of dancing and patter which is 
all too short. They are a great big hit. Closing the 
proceedings, there is Van and Belle, who obtain fame 
through their expertness in throwing the boomerang. 

I reiterate: the show this week will please every- 
body. 

Paul Gurson. 

• * t 

Thr Wagner Symphony Concerts. 

Of the two much anticipated symphony concerts, 
the one on Sunday brought me the most unalloyed 
enjoyment. The orchestra seemed to feel the import of each 
number more keenly than at Friday's performance, which might 
be attributed to the psychic influence of a thoroughly music 
loving audience. 

The opening phrase of the Prelude to "Parsifal," with its 
breadth of melodic beauty and depth of tone given forth by 
strings and woodwinds in unison proclaimed an understanding 
of the world's religious mysticism and planted that thought 
within the mind of the listener. Then came the Prelude to 
"Tristan and Isolde," followed by Isolde's "Love Death," which 
was wonderful in intensity and climax. The perfectness of this 
number must have proven a source of much satisfaction to 
Conductor Hertz, for after bowing his appreciation many times 
to the continued applause, he was seen to voice his pleasure to 
the men in smiling acknowledgment of their effort. Tristan's 




Bessie Clayton. "The Darling of Terpsichore," 
at the Orpheum. 



next week 



Vision concluded the first half of the program, etherial in beauty 
and almost intangible, at times, suggesting the flutter of 
wings. 

Came the overture to the "Fligende Hollander" full of raging 
storms, suggestions of anathema and glimpses of softer moods. 
The "Siegfried Idyl" was to me the gem of the afternoon, with 
its calm restfulness, and although not brilliant like the closing 
number. Die Meistersinger" prelude, which seemed to fairly 
bring the people to their feet in enthusiasm, it was pregnant 
with innate beauty and impressive meaning. 

Betty. 



10 



San Francisco News Letter 



February 5, 1916 



Roguish Fashion Girls Stolen at Pantages. 

Skyrockets of laughs and applause sprayed through thejively 
prankish permutations of fun and frolic which makes the "Fash- 
ion Girls" in the "Fashion Show" of Frank Bohm's stellar pro- 
duction one of the big hits on the Pantages circuit. Harry Wat- 
son as a chauffeur transformed into a burglar is a laugh every 
time he moves. He was aided and abetted by a flock of dam- 
sels, stunningly gowned, that were alluring enough to make any 
man in the audience try to steal them, much less a dancing bur- 
glar singing catchy songs of what he is going to do. "Okla- 
homa" Bob Albright, accompanied by Cliff Carney on the piano, 
has a strong, vibrant and tuneful voice which caught the fancy 
through his excellent selections. The audience could not get 
enough of them, and the imitations he gave of popular^ singers. 
They say that if any man walks the street for a day he is bound 
to find his double. Something like that must have occurred 
with the Potts twins when they looked at each other as kids, 
for they are alike as two pins, and that fatal "double" creates 
side-splitting situations in the farce, "A Double's Double." 
"Billee Seaton" is captivating in appearance as well as in the 
original n.anner in which she puts her entertaining songs over 
the footlights. Strong armed athletes come and go in vaude- 
ville, but nothing so far starred in this line eclipses the feats 
performed by the two Standard brothers. The heavy weight of 
the two literally does turns in lifting his fellow by the arms 
that seem impossible. The star feature is catching him at 
arm's length, after a spring-board jump in the air 20 feet away, 
both men being blindfolded. Bert Wiggin materializes his fun 
out of mechanical oddities on Jay Street, and he has an assort- 
ment of the biggest freak toys ever assembled. Another reel 
detailing a chapter in that absorbing "Red Circle" film keeps 
the audience wildly guessing over the climax. 

* * * 

ADVANCE ANNOUNCEMENTS. 

Thrilling Wild Animal Act at Pantages. — Herr Haveman's 
wild animals, consisting of untamed lions, leopards, tigers and 
a herd of hyenas, will be one of the strongest features on a 
bill that is said to surpass any show that has been seen at the 
Pantages in months. Haveman is a German traveler who has 
seen service with several of the most intrepid animal hunters 
in the jungles of Africa, while hunting and capturing wild ani- 
mals for circus and zoological purposes. This extiaordinary 
collection has been trained by Haveman, who has the most 
wonderful control of them. As an instance, Haveman places 
his head between the jaws of a big, tawny maned lion, and the 
king of the forest holds this posture for a full minute. Bertha 
Gardener, an operatic singer, who was studying in Paris at the 
outbreak of the war, is the special feature of the new show. Miss 
Gardener served in the French trenches for a year as a volun- 
teer nurse. Her home is in Seattle, and she is making a brief 
tour of the coast cities preparatory to returning to New York 
to continue her studies. "A Revue of 1915-1916" will be pre- 
sented by Roberts, Stuart and Roberts, who carry special scen- 
ery for their specialties, which consists of character songs and 
intricate dances. Lewis, Belmont and Lewis have a fetching 
little playlet with an interlude of popular ballads and fast com- 
edy. The Heuman trio are trick cyclists, who introduce a whirl- 
wind game of basket ball while riding their wheels. "Just an 
American Girl" is Ray Lawrence, a dashing young chap who 
impersonates musical comedy stars. The eight episodes of 
"The Red Circle" shows further entanglements of the mys- 
terious criminal brand. 

* * * 

Dramatized Sex Question at Columbia. — Are sex-questions 
fitting subjects to be discussed upon the stage, and should they 
be permitted? Once again has this vital subject caused con- 
siderable comment by the recent production in Los Angeles of 
a sex-drama entitled "Motherhood," written by Lillian Lang- 
don and Charles Bolles, and sides have been taken by the 
critics, the clergy and by the public. "Motherhood" deals with 
the rights of children born out of wedlock, to be fully recognized 
by the law, and the authors claim that gross injustice is done 
to these illegitimate children because their parents have not 
fulfilled the laws of man. They assert that the laws of nature 
are supreme to the laws of man, and that motherhood is sacred 
alike to the pure and impure. A storm of criticism met the 
statement of the noted educator of Los Angeles and member of 



the city council, Mrs. Estelle Lawton Lindsay, who in address- 
ing a recent meeting of the "Birth Control Congress," said : 

"I believe a woman's body is her own, to do with it as she 
pleases. I do not believe any power on earth, man, govern- 
ment or any other influence has any right to dictate to a woman 
what she shall do with her body. Woman has the right to 
choose the father of her children, and no power less than God 
Almighty has a right to dictate to her in this matter." 

There are only five speaking characters in the drama, the 
principal roles being portrayed by Blanche Hall, formerly one 
of the stars in "Peg o' My Heart," and by Jack Bryce, both 
artists earning unstinted praise. The balance of the players 
was carefully selected for especial fitness, and the entire pro- 
duction was made under the direction of Fred J. Butler, who is 
well-known as a master of stage-craft to theatre-goers in this 
city. 

"Motherhood" will be presented at the Columbia Theatre for 
one week commencing next Monday evening, with matinees on 
Wednesday and Saturday. The popular price of $1 will prevail 
during the engagement, this being the first time in the history 
of the Columbia Theatre that a dramatic attraction has been 
given at this price. 

The final performance of "It Pays to Advertise" will be given 
this Saturday afternoon and night and Sunday night. 

* * * 

Bessie Clayton, Premier Dancer, at Orpheum. — Bessie Clay- 
ton, the American premiere danseuse, and the world's greatest 
toe dancer, will head a great new show next week at the Or- 
pheum. She will be supported by the accomplished artist Les- 
ter Sheehan, and the famous Clayton Sextette in "The Dances 
of Yesterday, To-Day and To-Morrow." It is the proud boast of 
Miss Clayton that she is the only American premiere danseuse 
who has ever been contracted for by the French government. 
In Paris and New York she created a tremendous furore, and 
the N. Y. American described her as "The girl who has made 
New York dancing mad." "The Bachelor Dinner," which will 
be performed by Jack Henry, Rose Gardner, Joseph B. Roberts 
and a company of thirteen, is a screaming musical comedy writ- 
ten to comply with the requirements of vaudeville. 

John R. Gordon, a sterling actor who has recently been re- 
cruited from the legitimate stage, will appear in his own play- 
let, "Knight and Day," which is entirely novel in its plot and 
construction. Eddie Cantor and Al. Lee, among the best and 
most popular entertainers in vaudeville, will furnish a lively and 
enjoyable act. Mang and Snyder introduce a number of novel 
and hazardous acrobatic feats. Billy McDermott, who bills 
himself as "The Only Survivor of Coxey's Army," is a tramp 
comedian with a most diverting monologue. Major Mack 
Rhoades, the phenomenal boy violinist, possesses wonderful 
technique and bowing. He took up the study of music when 
only four years old. The only holdover in this glorious bill 
will be Frank Fogarty, "The Dublin Minstrel." As a finale, 
the sixth installment of the "Uncle Sam at Work" motion pic- 
ture, secured exclusively for the Orpheum Circuit, entitled "Sav- 
ing Wealth and Building Health," will be exhibited. 



Fifth Symphony Program Ready. — With Ossip Gabrilo- 
witsch, the great Russian pianist, as soloist, the San Francisco 
Symphony Orchestra, Alfred Hertz, conductor, will give the 
fifth pair of symphony concerts of the current season at the 
Cort Theatre, Friday afternoon, February 4th, at 3 o'clock, and 
Sunday afternoon, February 6th, at 2:30 o'clock. Programmed 
is the Symphony No. 2, D. Major, Op. 36, of Beethoven; the 
Concerto in D minor for pianoforte (K. 456) of Mozart; Con- 
cert Piece in F minor for pianoforte and orchestra, Op. 79, of 
Weber, and the Symphonic poem, "Vltava" (The Moldau) of 
Smetana. For the sixth pair of symphony concerts, the pro- 
gram will have the assistance of Maude Fay, soprano of the 
Royal Opera House, at Munich. Miss Fay, a California girl, is 
one of the great dramatic sopranos of the world. Mr. Hertz 
and Miss Fay are in telegraphic communication, and it is ex- 
pected that one of Miss Fay's numbers with the San Fran- 
cisco Symphony Orchestra will be the great scene and aria, 
"Ocean; Thou Mightiest Monster!" from Weber's opera, "Ob- 
eron." Tickets for the fifth and sixth pairs of concerts will be 
on sale daily at the box offices of Sherman, Clay & Co. and 
Kohler & Chase, except on days of concerts, when they will be 
on sale at the box office of the Cort Theatre. 



February 5, 1916. 



and California Advertiser 



11 



FASHION'S FADS AND FRILLS 



It is interesting to follow the trend of fashion each season, 
to note how surely and completely we come to approve of even 
the most decided change after it had been presented to us in 
attractive guise, at different times and on various occasions. 
It surely does seem, too, upon looking back some few years, 
that each season's changes are for the better. For instance, 
the full skirt: how we all poo-pooed it when the whisper first 
began to circulate that it was to be revived, and that our trim, 
youthful narrow skirt had had its day. To-day, however, the 
full skirt is one of the approved features of the modes, and is 
still growing fuller. We smile upon it approvingly now, and 
what at first appearance was looked upon as bulk and clumsi- 
ness, is now considered quaint and daintily feminine. 

Ribbon as Trimming. 

Ribbon is being used profusely as trimming on both hats 
and frocks. It ranges in width from the inch-wide faille or 
moire banding, girdling the waist of the severe little frock of 
taffeta or serge, or forming the perky cockade on the chic cha- 
peau, to the wide satin, moire or taffeta ribbon which forms the 
entire skirt or bodice of the dance frock or dinner dress. In 
many of the new dinner and evening dresses ribbon bows of all 
descriptions are used for trimming; there are perky little bows, 
wide, graceful bows, simple bows with flying ends tacked on 
to bodice and skirt at various angles. Mme. Jenny is particu- 
larly given to ribbon trimmings; some of her dainty dresses 
have their sheer, full skirts banded around the bottom with wide 
metal-edged ribbons, giving them a most effective appearance. 

Jumpers Still in Vogue. 

For late spring and early fall, there is nothing quite as satis- 
factory as the jumper dress of taffeta, serge, or a soft, light- 
weight wool. Worn with guimpes, or over the regulation shirt- 
blouse of crepe de Chine, crepe Georgette, or taffeta it makes 
an attractive costume for street and general daytime wear, per- 
fectly suitable without coat or other wrap. Such a dress has 

all the appeal of a one- 
piece frock, with the added 
attraction of being easily 
freshened and changed by 
the addition of a contrast- 
ing guimpe or underblouse. 
One of the most attractive 
of these jumper dresses is 
illustrated here, developed 
in black taffeta, with ac- 
companying underbodice of 
white crepe Georgette. The 
high collar, smart sleeve, 
and flaring skirt present a 
pleasing picture. The sec- 
ond frock is also in jum- 
per effect; one of the dainty 
ribbon girdles, with long, 
flying ends and small cra- 
vat bow is a feature. The 
skirt is unusual and new, 
and the jumper particularly 
simple and smart of cut. 
This idea is nicely suited 
to either taffeta or a fine 
serge. The open throat, 
which will probably con- 
tinue in favor during the 
summer, is an attractive de- 
tail of the underblouse of 
crepe de Chine. 

A Word on Collars and 

Capes. 
"Collets," as they call 
those trim, cape-like col- 
lars introduced this season, 
are features of many of the 
Tin- New Ribbon Girdle newest frocks and blouses. 




One of the newest blouses 
shows a series of these lit- 
tle "collets" graduated from 
a narrow frill about the 
neck to a deep cape extend- 
ing quite to the waist. These 
cape-like collars, resem- 
bling the capes on a coach- 
man's coat, are among the 
latest and most approved 
of the new dress details; 
they are especially effec- 
tive on frocks of taffeta 
and satin. 

Variety in Sleeves. 

The drop shoulder and 
full sleeve is a feature of' 
many of the new frocks ; in 
fact, the sleeve is the point, 
it would seem, where de- 
signers and dressmakers 
are expending most of their 
ingenuity. Many original, 
attractive notions are being 
carried out in the cuff, in 
the trimming, and in the 
shoulder line. Fulness is 
a decided feature, and 
many effective methods of 
trimming are being resorted 
to; for instance, stiff little 
ruffles and frills, and old- 
time quillings appear, lend- 
ing an air of 1840, which is 
quite in keeping with the 
full skirts and other fea- 
tures of this period daily 
being introduced. 

The Youthful Silhouette. 

There were many of us 
who bemoaned the passing 
of the slender skirt because of its youthful air, but Fashion has 
taken care of this, too, in her new rulings. The flare of the 
skirt and coat, the suggestion of a slender waist, the shortness 
of the skirts, topped effectively by a perky, high hat, very 
close fitting, and completed with trim, well-fitting footwear, is 
quite as youthful and trim, and far more comfortable than the 
pipe-stem skirt in which a natural stride was utterly impossible. 




Black Taffeta Jumper Dress 



"How do you know that Chaucer dictated to a steno- 
grapher?" "Look at the spelling." — Columbia Jester. 



Orpheum 



O'Farrell Street Bet. Stockton ami Powell 

Phone Douglas 70 
THIS SUNDAY AFTERNOON'. MATINEE 



Week beginning 
EVERY DAY. 

A MAGNIFICENT NEW BILL 
BESSIE CLAYTON "Th« Darling i 



han and the ' 
Morrow:" "TUP H ICHELOR DII 
Job. !'.. Roberta and ' "■ >mpai 
"Knight ami Daj ," EDDIE 



and To- 



SNYDER ftfutet 
Coxer'a Inn 

Evening Pn 



BILLY M. I'KKV 

triLPiNt; in 



■ 
• iitil Boy Viol 
In-* Week PRANK 



Box sent*. II. Matinee p 



(except Sundays and holidays). 1 m* Douglaa 70. 



Columbia Theatre 



Mason and Grarj 
■ 
The Leading Playhouse 
ninlay 



mday Night. 

\M A 

MOTHERHOOD 
an Langdon and Charl-s Boltes with Blanche Hall and Jark Bry«e 
and a se 
Not a Motion Plcl 



Pant ages' Theatre 



Mark- 



Commencing Sunday Aft-- 

A FINE NEW BILL 

HEKR HAVEMANS WILD 

III Trainwl .\ 

R 



12 



San Francisco News Letter 



February 5, 1916 




"Held to Answer." 

In his hero, John Hampstead— railroad clerk, actor, book 
agent and preacher— Peter Clark Macfarlane has depicted a 
character destined to live in American fiction ; in Marien Dou- 
nay, the actress, ambitious to become a famous star, yet loving 
the crude John Hampstead with all the intensity of her passion- 
ate nature, Mr. Macfarlane has portrayed a real woman of the 
stage. Then there is the other girl — dimpled, blue-eyed, trust- 
ing Bessie — who has loved John with a child's love undis- 
closed until he blunders under the spell of the actress. With 
these materials, Mr. Macfarlane has written a big emotional 
American drama. 

First as a stenographer in a Los Angeles railroad office, then 
as a stock company actor in San Francisco, and finally as the 
self-appointed pastor of an abandoned chapel is John Hamp- 
stead revealed to us. During this period he develops marvel- 
ously. But the return of the actress after he has built up All 
People's Church is followed by a chain of events which are 
most dramatic, and the once popular idol of the people becomes 
involved in such a manner that his congregation is divided, 
while the sorely-tried man, to protect others, maintains silence 
during his ordeal. 

The reader's feelings are deeply stirred by the dramatic de- 
velopments that hold him spell-bound, and love scenes that 
touch the heartstrings. This is above all a clean, wholesome 
story, written with sincerity of purpose, and cannot fail to make 
a deep impression on the reading public. 

The book is freely illustrated with drawings by W. B. King. 
Price $1.35 net. Published by Little, Brown & Company, Bos- 
ton, Mass. 

* * * 

Great Spiritual Writers of America. 

Mr. George Hamlin Fitch has completed and delivered to his 
publishers, Paul Elder & Company, San Francisco, his manu- 
script of a volume of essays entitled "Great Spiritual Writers 
of America." The book is intended to round out and complete 
the studies in literature already issued in "Comfort Found in 
Good Old Books" and "Modern English Books of Power." The 
chapters treat of representative American authors, who, in the 
writer's judgment, best illustrate the national genius. These 
include Whitman, Emerson, Irving, Poe, Longfellow, Haw- 
thorne, Cooper, Lowell, Holmes, Whittier, Parkman, Mark 
Twain, Thoreau, Howells and Edwin Markham. 

To be published by Paul Elder & Company. 

* * * 

Baseball a Test of A mericanism ? 

James Hopper, author of "Coming Back With the Spitball," 
has been ordered by the French Government to military duty. 
Although Mr. Hopper grew up in California, where he was edu- 
cated and married, he is unable to prove his American citizen- 
ship. He was born in Paris of a French mother, and all the rec- 
ords which might prove his naturalization are said to have per- 
ished in the San Francisco fire. If a knowledge of baseball be 
a test of Americanism, it might be worth while to send a copy 
of "Coming Back with the Spitball" to the French War Office 
to prove Mr. Hopper's claim. 

Published by Harper & Brothers, New York. 

* * * 

"Painless Childbirth." 

Some months ago, articles on "Twilight Sleep" written by 
laymen began to appear in various magazines. Too often their 
writers left the impressian that by the use of some well-known 
drugs that all the fears and dangers of materinity are easily eli- 
minated. And yet the method described by them (the Frei- 
burg) had been in use for over twelve years, and because of 
serious limitations had become greatly restricted and largely 
discarded by the medical profession of America. 

This book is important for two reasons : it is the first book by 



an obstetrician to thoroughly discuss the various methods em- 
ployed in the attempt to secure painless childbirth; and, sec- 
ondly, it is the first report of the results of varied experience 
with the nitrous oxid-oxygen analgesia, which may become the 
analgestic of choice in obstetrics. Granting that painless ob- 
stetrics is desirable, the author pleads for safer and better ob- 
stetrics. He claims that with all the modern progress in pre- 
ventive medicine that there has not been .a corresponding in- 
crease in the safety of maternity. By quoting liberally from 
various obstetrical authorities and the mortality records of 
several countries, Dr. Davis shows that maternity is more dan- 
gerous to-day than before the discovery of anesthetics and anti- 
septics. 

Price, $1. Published by Forbes & Co., Chicago. 
» » * 

"The Soul of Woman." 

The world of Feminism will be interested to know that Paul 
Elder & Company, San Francisco, are getting ready for pub- 
lication a book entitled "The Soul of Woman," and having the 
sub-title "An Introduction to the Philosophy of Feminism," by 
Paul Jordan Smith of the English Department of the Univer- 
sity of California. The author contends that the fight for suf- 
frage is nearing a successful close, and that Feminism is more 
inclusive than any of the earlier phases of the woman move- 
ment. These, in fact, existed as mere forerunners of Feminism. 
The book is a radical statement of the implications of Femin- 
ism, with its Nietzschean attitude toward morals, and gives in 
essence the philosophy of the most advanced leaders of the 

woman movement the world over. 

* * * 

"A Painter of Dreams," by A. M. W. Stirling, author of "Coke 
of Norfolk," etc., has just been published. The "Painter of 
Dreams" is Roddam Spencer Stanhope, the Idealist. The book 
teems with incident, humor and hitherto unpublished informa- 
tion respecting many historcal personages, among them John 
Frederick Herring, the Realist, an American by birth, and 
Charles Carroll of Carrollton, the famous Senator of Maryland, 
whose name is eternally interwoven with the history of Ameri- 
can independence. Published by John Lane Company, New 

York. 

* * * 

That Kipling's greatest work is to be found in the "Jungle 
Books" is the opinion of John Palmer, in his recent study of 
the English author. Mr. Palmer believes that Kipling's short 
stories of Indian life, the "Plain Tales" and others, show simply 
the "efficient literary workman," while the Kipling of the "Jun- 
gle Books" is an inspired author. This appears also to be the 
opinion of the public. Kipling's continued popularity has often 
been commented upon. How great it is may be gathered from 
the announcement of The Century Company that in the month 
of December just past, of the two "Jungle Books" and "Cap- 
tains Courageous," it sold over three thousand copies. How 
many books can equal that record for a single month twenty 
years or so after publication? 



The Sunday Dansant Club at Techau Tavern is achieving 

great popularity and the membership is constantly increasing. 
These dances are held in the Colonial ball room on the mezza- 
nine floor, and are open to members only. A most sumptuous 
dinner is served in the rooms of the club at $1.50 per plate, and 
have set a standard of excellence never before achieved at the 
price even in this cafe, which is noted for the lavishness of its 
catering. 



A Beautiful Gift Book 

California as a Health Resort 

Its History, Climate, Missions, Industries, 
Places of Interest, Educational Advantages, 
and Mineral Springs. 

Told In A New Way 

300 Pages 80 Full Page Pictures 

Publishers : Bolte & Braden Co. 

San Francisco 

Price Two Dollars 



February 5, 1916. 



and California Advertiser 



13 



GENERAL WOODRUFF ON PREPAREDNESS. 

The weekly military talks to business men, and others in- 
terested, at the Palace Hotel during the post-luncheon hour, are 
attracting an increasing number of thinking men. It is only by 
listening to expert speakers and the ensuing discussions that 
the man in the street is able to form a conception of the tre- 
mendous task that preparedness entails. The days when a man 
could take his trusty rifle down from its nail on the wall over 
the chimney place, kiss his wife good-bye and step into the 
ranks an efficient soldier, have long passed, if, indeed, they 
ever existed. 

Those who had the privilege of hearing Brigadier-General 
Charles A. Woodruff, U. S. A. (retired) at the Presidio Instruc- 
tion camp, last summer, will never forget his address on the 
Psychology of War. While this is too long to be quoted in full 
(though it should be) the following excerpt is of exceptional 
interest: 

The Psychology of Treason 
Apropos to my subject, let me give you an illustration 
of the psychology of treason, for it is the most unblush- 
ing attempt at national hari-kari I have ever seen : On 
June 19th, at a peace meeting held in Carnegie Hall, New 
York, the principal speaker was one of the most talked 
of men in the United States. At the door was distributed 
this pledge : "I, being over eighteen years of age, hereby 
pledge myself against enlistment as a volunteer for any 
military or naval service in International War, and against 
giving my approval of such enlistment upon the part of 
others." The author of this treasonable document is a 
clergyman of note, and every lover of our country owes 
it to himself to unite in condemning in the strongest terms 
such a dangerous, disloyal agitator, whose teachings, if 
followed, would make our people as helpless and spine- 
less as jelly-fish. The same thing happened in Boston, 
July 4th, of all days, when 100 men and boys signed the 
pledge. No wonder the women of Boston prefer single 
blessedness to mating with such spineless creatures. 

Owing to these treasonable teachings we are given sur- 
feit of "I didn't raise my boy to be a soldier," and similar 
disloyal gush. Of course we do not breed men for the 
sole purpose of making soldiers of them, but when na- 
tional salvation or national honor demands it, we expect 
them to do their full duty. Otherwise, we would breed a 
race of cowards. 

The mothers of '61, North and South (God bless them), 
just as gentle, loving and devoted as the mothers of to- 
day, would have been ashamed if their sons had not be- 
come soldiers. 

General Woodruff further points out how our unpreparedness 
in 1812 caused the shameful defeat of our land forces, and had 
it not been for the navy we must have been wiped out as 
a nation. And while we may be proud of our north and south 
armies in the civil war, yet it is a fact that both sides were 
unprepared, and as one General officer said: 

"During the first year of the war, there was not a single bat- 
tle wherein a regular force one-half the size of either army 
could not have defeated both armies combined." 



Wedding Presents. — The choicest variety to select from at 
Marsh's, who is now permanently located at Post and Powell 
streets. 



GEORGE W. CASWELL HONORED. 
George W. Caswell has been appointed by the Secretary of 
the Treasury, Hon. Wm. G. McAdoo, a member of the U. S. 
Board of Tea Experts to prepare and submit to the Secretary 
of the Treasury standard samples of tea under the Act of Con- 
gress approved March 2, 1897, to serve one year. The meeting 
of the board will be held at the U. S. Appraiser's stores, New 
York, N. Y., 10 o'clock Monday morning, February 14, 1916. 



Dr. Byron Hainea, Dentist, lias resumed practice at his office In Gunst 
Building. S. W. corner Geary nn.i rmvell streets. 



Phone Kearny 2842 

Cosgrove's Hair Store 

Established 20 Years 

239 Powell Street 



San Francisco 




Hotel del Coronado 

Coronado Beach, California 
American Plan 

Polo January 1 to March 20 
Annual Polo Tournament March 1 to 20 

Bay and Surf Bathing 

Boating Deep Sea Fishing Tennis 

Motoring 

1 8 Hole Golf Course 

Write for Booklet 

John J. Hernan -:- Manager 



TYPICAL OF CALIFORNIA 

PALACE 

HOTEL 

Since 1875 the Historic Hotel of San Francisco 
NEW MANAGEMENT NEW POLICY 

European Plan Only. Rates from $2 per day upward. 

FAIRMONT H OTE L 

The Most Superbly Situated Hotel in the World. 
Under Same Management. 



Hotel Si. Francis Announces the 

Club Room Special 

A Busy Man's Luncheon 

Beginning January 10, 1916 

50 Cents 
Service From I 1 :30 to 2:00 



HOTEL OAKLAND Oakland. California 
Overlooking Lake Merritt and the Mountains 



Wat' r lake in the heart o 
ai 
European Plan: From 11.50 



A ft. COHBMdlDff viewi of a Halt 

r. the mountain* in lha barkjrroan<1. 



an: From I 
Carl Sword. Manager 



14 



San Francisco News Letter 



February 5, 1916 




-v- 



SOCIAL 



~---^*«*^ . --. -. ■ -. . '■-^---- ■■;-'* 



;V/&;: : '>:'0.'X!: 



ENGAGEMENTS. 

DUVAL-PEARCE. — San Francisco society is much interested in the en- 
gagement of Miss Alice Duval ana Elston E. Pearce of New York, 
which was made- known Wednesday through notes received by the 
San Francisco friends of the bride-elect Miss Duval passed several 
months in San Francisco last year, when she visited her cousin, Miss 
Mary Phelan, at her home on California street. The bride-el. I 
the daughter of Mr. and Mrs. J. Louis Duval of New York. The mar- 
riage will take place the latter part of the month. 

FINNELL-SLADE. — Announcement is made of the engagement of Miss 
Mary Helen Finnell. daughter of Mr. and Mrs. James Finnei! of I 
Cal., to Mr. Russell C. Slade, son of Mr. and Mis Spencer E. Sla 
this city. 

ROBINSON-POILLION.— News of the engagement of Miss Winifred Rob- 
inson of Colorado and Captain Arthur Poillion, United States Army, is 
a piece o' news that is causing much pleasurable excitement hen-. 
where the popular army officer was stationed for several years. The 
announcement was made a few days ago by the mother oi the bride- 
elect, Mrs. Cornelia S. Gambrlll. Captain Poillion will secure a leave 
of absence in the spring, when the marriage will take pla 

ROWLEY KEITH.— An engagement announcement that is causing much 
pleasurable interest on both sides of the bay is that Of Miss Alice 
Rowley, daughter of Mr. and Mrs. Forrest Sears Rowley, and i 
Keith of Des Moines. Iowa. Miss Rowley left Sunday night fur Chi- 
cago, where the marriage will be solemnized on February 9th. Roger 
Keith is the son of Mr. and Mrs. Charles V. Keith, of Des Moines. Ik- 
has passed much time in California and attended the University of Cali- 
fornia, where he was a member of the class of 1912. After the mar- 
riage, he and his bride will make their home in L>es Moines. 

WEDDING ANNOUNCEMENTS. 

WILSON-MOORE. — Society will be interested in the announcement that 
Miss Madge Wilson, daughter of Mr. and Mrs. J. EC. Wilson, and Dr. 
Chester Moore will be married at noon Saturday, March 25th. Tin' 
ceremony will be performed by Dean Wilmer Gresham in the Sweden- 
borgian Church, and only relatives and close friends will be among 
the witnesses. 

WEDDINGS. 

BRUNE-VAN FLEET.— The early arrival of spring in Marin County 
seemed to glorify the marriage of Miss Alice Brune and Alan Van 
Fleet, and Monday's sunshine was all that was needed to make It a 
wonderfully beautiful ceremony. The wedding took place at St. John's 
Episcopal Church in Ross, with the Rev. William de Witt reading the 
ritual. Following, the relatives and a few family friends greeted 
Mr. and Mrs. Van Fleet at the Brune home, remaining for the dain- 
tily served repast. Sir. and Mrs. Van Fleet left on their honeymoon, 
and will reside at a newly furnished home in Jackson and Broderick 
streets. San Francisco. 

HARRLSOX-LAWSOX.— Miss Theresa Harrison, daughter of Mr. and Mrs. 
Edwin C. Harrison, was married to Andrew Werner Lawsoi 
of Mr. and Mrs. Andrew C. Lawson. of Berkeley, Tuesday night. The 
ceremony took plac at the Harrison home on Washington stereet. with 
the Rev. Father John S. McGlnty reading the ritual. After the cere- 
bony there was the greeting to the newly-weds and a wedding rej 
with informal dancing. Mr. and .Mis Lawson have a beautifully fur- 
nished new apartment in Green and Broderick streets awaiting them 
when they return. 

LUNCHEONS. 

BELL. — Mrs. J. Franklin Bell will entertain at :i luncheon in-day 
home at Fort Mason. Mrs. Bell has been red 

Tuesday afternoon teas, and next Saturday's luncheon will be one 
of a series of several this month. 

BOARDMAN. — Miss Dorothy Baker and Miss Gertrude Thomas sha: 
honors at the luncheon given by Mrs. Samuel Boardman Wedi 
afternoon at her home on Broadway. 

DE YOUNG. — Miss Phyllis de Young entertained a coterie of congenial 
friends at a luncheon which she gave Monday. 

ELLICOTT. — The younger matrons of Mare Island were Hie gu 

Miss Priscilia Ellicott recently at her home at the navy yard. After 
the elaborate luncheon the afternoon was devoted to bridge. 

FRANKLIN".— Mrs. Walter Scott Franklin had a pretty springtime 
eon at the Fairmont Hotel Wednesday. It was in the gray room, 
was massed with golden acacia boughs and quantities of \ 
creating a brilliant-hued ensemble. 

HIRSCH. — Among the enjoyable events of last week was the lui 

given Friday at the Presidio In compliment to Mrs. .1. Franklin Bell 
Mrs. Harry Hirsch, wife of Major Hlrsch, was the hostess on t; 
casion. 

HUNTER.— Mrs. A. M. Hunter, wife of Colonel Hunter. U. S. A., com- 
mandant at Fort Winfield Scott, was hostess at a luncheon at her 
home Friday. 

MILLER. — Mrs. H. M. A. Miller was hostess Saturday at a luncheon given 
at her apartments at Stanford Court, in compliment to Miss Alice 
Brune. whose marriage to Allan Van Fleet was solemnized on Moi 

MIXTZEU. — Miss Maurieia Minlzer has issued Invitations for a luncheon 
to be given Wednesday afternoon nt her home in this pity. Miss 
Dorothy Baker, tl Dr. < .. Ileutf, is its Inspi 

PIULSBURY. — Miss Emily Timlow, one of the most dopular debutai 

this year, was the complimented guest at a luncheon at whi Mrs. 
ce Pillsbury presided Thursday afternoon. 




^Ps I8IP 




TREAT.— The Town and Country Club was the setting for a luncheon at 
which Miss Myra Treat was the hostess Tuesday afternoon. Tl 
lightful affair is being planned In compliment to Miss Dorothy Baker. 

WOLFE. — Mrs. Orrin Wolfe, who lias been slaying with her mother, Mrs. 
A. A. Watkins. in Sausalito. while her husband, Captain Wolfe, U. 3. 

A., is away at the Mexican I U r, gave a luneheun Wednesday. The 

luncheon took place at the Watkins home. 

DINNERS. 
BAKER.— The Palace Hotel will be the setting for a din i h Miss 

■ ker will compliment ovei b score of her young friends. This 
affair will take place In the Rose Room of the hotel on M i> 
evening. 
HAKKR. — Complimenting Miss Dorot! i ■ ■ 

WHlcutt, Alfred ih.imes entertain.-. i Tuesday evening at a dinner 
danci i the Palace Hotel. 

WUAZ. — Complimenting his fiancee, Miss Gertrui - Roger 

.-- was iiost at dinnei Friday evening at the St I 

rward the party occupied a box at the benefit affair given tor the 

Minded soldiers and sailors of the Allies. 
CRIMM3NS.— A delightful dinner was the compliment Wedn 

ing by Mrs. Martin Crimmins to Lieutenant and Mrs. Charles Nul- 

sen. who are in San Francisco en route to the Philippines. They will 

sail to 
■' TTON.— Mr. and Mrs. Henry Foster Dutton will be dinner host 

evening. Their guests will assemble irUngs i Country Club. 

gibbons. — Dr. and Mrs. Mort<m Gibbons will entertain a coterie or friends 

at dinner Wednesday evening at their attractive horn hlngton 

street. 
HAVNIC. — Mr. and Mrs. Robin T. llayne entertained at a dinner at their 

home io Ban Mateo, preceding the dance a! the Polo Club Saturday 

ning. 
HOLBROOK.— Mr. and Mrs. Harry M. Holbrook entertained Informally on 

Monday night at a dinner for Mr. and Mrs. Frank Wakefield. Mrs. 

Wakefield was formerly Mrs. Edith Huntington Spreckels. 
IIOWLAND. — Captain Charles (lowland, commandant of the Disciplinary 

Barracks at Alcatraz island, entertained at a dinner Tuesday evening 

at the Bohemian Club, and later with his 

at given at the St. Francis Hotel In aid oi Father Arch P< 

work in behalf of prisoners and ex- convicts, 
HI' NT. — Mrs. Randall Hunt was hostess Sunday evening at a dinner 

which she gave at her home on Pacific The affair was in 

honor of Miss Dorothy Baker and her flai Hayes WHl- 

cutt. 
KOHL. — Mr. and Mrs. Charles Frederick Kohl entertained a nutnl 

friends at dinner Friday evening. This affair had for Its setting the 

St. Francis Hotel. 
i.Ai'iiAM. — One of the largest dinner pair planned to i 

the Mardi Gias ball on March 7th is that at which Dr. and Mrs. 

Rodger ''. Lapham will preside. It will be held at thi 

Washington street 
MARTIN. — Mrs. Eleanor Martin was hostess to a group of friends at din- 
ning at her home on Bro 

went to the St Francis Hotel, where they shared in the pleasure of 

the benefit entertainment given that evening for the blind soldiers of 

the Allies. 
MILLER —Mr. and Mis. If. M. A I ■ , a handsome 

dinner party Tuesday night, given in > : rtrude 

Thomas and Roger Bocqueraz. who are to lie married on 

the month. 
RUFF.— General and Mrs. Charles Woodruff entertained a COterli 

of friends at dinner Saturday evening at their apa i I 

nut street. 

RECEPTIONS. 
MOORE. — In response to invitations Issued by Mrs Stanley Moore, ;l large 

number will this afternoon for an elaborate reception at 

which she 9 ■ 38 at the Clan monl Country Chib. 



THE HOTEL PLAZA 

overlooking the beautiful Plaza of Union 

Square, the Hotel of refinement and service, 

is offering special rates to permanent guests. 

Hotel Plaza Company 



February 5, 1916. 



and California Advertiser 



15 



TEAS. 

P) IUR1E. Mi ■ Jaiw I n ted lnfoi mallj lI q tea Sunday 

n noon al hei t Fori Ullej ■ 

CARDS. 

BRYAN. irtdge party will be given by Miss Linda Bryan this i r 

her h ime on Vallejo street. The complimented guests will 
be Miss Edith Cummin- ol Sacramento, who is visiting Miss Bryan. 

I '.wis. — Mrs, Richard William Davis gave a brldgi party recently, as- 
sembling some of the friends ol Mrs. Conrad Peters, who is hen' from 
Palis en route to the Orient. 

HT. — Mrs. Gustav Knecht has sent out ear. is for a bridge party 
in be Iver February 10th at her home In West Clay Park. 

OLNET, — Miss Anna Olney was hostess at a bridge party on Thursday 
afternoon at their new homo on Green street. 

DANCES. 

DAVIS.— On Saturday evening Mr. and Mrs. Richard William Davis had 
a dancing party to entertain the young friends of Miss Grace Cramer, 
Who is spending the winter here from Nevada City while attending 
school. 

PEOPLE'S PLACE?. — Many reservations for the benefit dinner dance, 
to be given for the support of the People's Place, have been made, 
making a total of some two hundred or over. It takes place on Satur- 
day. February 10th. at the Palace Hotel. 

SAN MATEO POLO CLUB.— The San Mateo Polo Club set enjoyed a jolly 
leap year dance at the Club Saturday evening. The membership was 
well represented, and several dinner parties preceded the dancing. 
The dance was quite informal. To George Howard, president of the 
club, and to Mrs. Howard the guests accorded much of the credit 
for the success of the affair, 

SEQUOIA CLUB. — A fancy dress party is to be given this evening, Feb- 
ruary 5th. at Sequoia Club, by the members. 

THEATRE PARTIES. 

MARGOTTI. — Dio Margotti. the affable Italian commissioner to the Ex- 
position, was host at the Cort Theatre Monday night, having a few 
less than a dozen of his friends. Afterwards all had supper at the 
St. Francis, where dancing concluded the evening. 

MILLER. — Mr. and Mrs. C. O. G. Miller were hosts at a theatre party 
Monday night as a compliment to Mr. and Mrs. Cyril Tobin ,and after 
the play, supper and informal dancing were enjoyed. 

MOORE. — Kenneth Moore was host at a theatre and supper party Satur- 
day evening. 

PLOVER. — John Plover was host at a dinner and theatre party on Wed- 
nesday. After the play, dancing at the St. Francis terminated a pleas- 
ant evening. 

PARTIES. 

McCUTCIIEN. — It is with genuine satisfaction that the friends of Mrs. 
Edward J. McCutchen have heard that she is planning a repetition of 
the "freak party" held three weeks ago at her home on Pacific avenue 
for the benefit of the Belgian relief fund. 

SCOTT. — Mr. and Mrs. Henry T. Scott entertained at a family party at 
their home in Eurlingame on Sunday. 

THERIOT. — Mrs .Ferdinand Theriot entertained all the little friends of 
her son, Charles de 5Toung Theriot, at B babies' party al the m m . de 

Young residence Tuesday aft< on. The mothers of the youngsters 

were guests at tea time. The event eel eh rates the Aral birthday of 
the Theriot baby. 

ARRIVALS. 

RARLE, A cordial wel& ■ Is beinj to Mr, and Mrs G 

li. Earle hi of Philadelphia, who arrived Wednesday in Ban FYant 
where thea liave a he I of friends. The; are guests at the P 
Hot( i. 

CJOODFELLOW.— Mrs. Arthur Goodfellow has come up from hei I 
Fresno, and will spend several cays in town visiting- friends. 

GREEN, Di i. D Qreen, who has been In India for many montl 

turned a few da \ S 
HBNSHAW, Mrs, William G. HenshS daughter. Mrs. Alia Men- 

si, aw Chlckerlng, have returned from New fork, wher< I «nt the 

i , i pari of l he wlntei and are again at their home In Oakland. 
HOWARD, Mr and Mis. Andrew l. Howard of Mini e at the 

Palace Hotel Fhe; have friend re and In Oakland who 
visit pleasant. The Ho 1 making a tour of 

JACKLING Mr, and Mrs Daniel C. Jackllng, Mr. and Mrs. Waltei 
Martin, Mr. and Mrs. Frank Judge and Mrs. Uountford Wilson, who 
went to C ado several week on 1 ■ Tackling yacht Cyprus, re- 

turned to town Stands of the rough w- 

they left the yacht at San Pedro and returned i>\* rail. 

i Mr, and Mrs Pi month's 

i hi New York, have returned to Elan Francisco, and are ■■ 

Hotel, where they will spend the remainder of the 

winter. 

Richard Henry Pease, .Ir.. who 
have b ng a torn of the Norhtweet, returned Satui 

DEPARTURES. 

tfi . and Mrs Lett 9 i left Monday aftern i 

n . .i u to bi oath. 

U \uti\ Mre i tin, who he W. B. 
Bonftls at her hoi 

to-day for her home In the B 

I ens i > v Frederlka Otis hive aci ompanled their 
■ 

SHKP.Vv 

ft for their 
INTIMATIONS 

itly for the peninsula, where the> will b 
guests of Mrs. John Merrill. 



i:vi;i:. Mr. and Mrs, Edward L, Eyr< are planning to return earlier than 
usual i" their home In Menlo Park this year, where thej will pasa 
i he la to sprl ng and Bummer months. 

FORD. Mr. and Mis. Bernard Ford are spending several weeks In town 
as the guests of Mrs. Ford's parents, Mr. and Mrs. C. O. «;. Miller, 
at their home in Pacific avenue, 

(~!ALLOIS. — Mr. and Mrs. John Gallois. who have been spending the pasl 

nth at the Menlo Country Club, have returned to town and are 

again settled at their home on Florence street. 

JOSSTELYN. — Miss Marjorie Josselyn has returned to town after a visit 
with Mrs. Charles Te&ipleton Crocker at her home in Burlingame. 

KEENEY. — Mrs. Charles Mcintosh Keency and her daughter, Mrs. Theo- 
dore Tomlinson, have decided not to return to New York I'm several 
weeks, and are at present in Louisville, Ky. 

KOHL.— Mr. and Mrs. C. Frederick Kohl are entertaining as their house 
guest Mme. Melba, who will be feted by a number of the residents 
of the peninsula during her stay. 

NULSEN. — Lieutenant and Mrs. Charles Nulsen are here for a few days, 
en route to China to live for the next two years. Mrs. Frederick 
Spencer Palmer is entertaining for them informally. Mrs. Nulsen 
was Miss Marion Long, the pretty cousin of Mrs. Palmer. 

POOL. — Mr. and Mrs. William Henry Pool are en route to California from 
their home in Virginia, and plan to spend the summer on the pe- 
ninsula. 

PRESTON. — After an enjoyable visit with Mrs. Edgar Preston at her 
apartment on Powell street, Mrs. Sands Forman of Chicago has gone 
to Menlo Park for a brief stay. She is the guest of Miss Etta Marion 
Warren. 

S'KERWOOD. — Mrs. William Sherwood will leave next week for the Easl 
to be gone two months. She will go first to Boston, where she will 
visit with Mr. and Mrs. Benjamin Foss. 

SUTTON. — Mis. Effingham Sutton has returned from Pomona, where she 
spent three weeks as the guest of Mr. and Mrs. Roobert Henderson. 

VON SCHRADER. — Colonel and Mrs. Frederick von Schrader have taken 
an apartment at 2335 Pacific avenue, the St. Xavler. 



GREAT BRITAIN'S GREAT SIZE. 

This is the most dominant and conquering nation of the world 
to-day, governing an empire which possesses something over 
one-fifth of the known surface of the globe, and more than one- 
fifth of all its inhabitants, a people whose "farflung battle line" 
protects, we are told, a country "fifty-three times the size of 
France, fifty-two times the size of Germany, three and one- 
half times our own size, and three times the size of entire Eu- 
rope; with three times the vast population of all the Russians, 
embracing four continents and 100,000 islands" — this, the most 
dominant nation, this little home island, possessed now of this 
overwhelmingly vast empire, was with its people in their child- 
hood, more conquered, seemingly, than any other people; con- 
quered by the Romans, the Britons, the Saxons, the Danes, the 
Angles, the Jutes, and finally the Normans. Conquest after 
conquest! A strange and one might even think a humiliating 
childhood. Yet the very contrary, when one looks closer, is true. 



FLANDERS, 1915 

The men go out to Flanders 

As to a promised land; 
The men come back from Flanders 

With eyes that understand. 

They've drunk their fill of blood and wrath, 

Of sleeplessness and pain. 
Yet silently to Flanders 

They hasten back again. 

In the Low-lands of Flanders 

A patient watch they keep; 
The living and the dead watch there 

Whilst we are sound asleep. 

— Margaret SackvUle in The Outlook. 



"What did you say your business was?" "I am a critic." 

"You criticise people?" "You might say so, yes." "And do 
you mean to tell me you get paid for that?" — Louisville Cour- 
ier-Journal. 



She (nestling closer, while sitting out dance in conserva- 
tory) — It's true, isn't it, that it's love that makes the world go 
round? He (dull and slightly tipsy) — Blest if I didn't think it 
was that beastly champagne. — Vanity Fair. 



First Recruit — What do you think of the Major, Bill ? 

Second Recruit — He's a changeable kind of a bloke. Last night 
I says to him, "Who goes there?" and he says, "Friend!" and 
to-day he hardly knows me. — Punch. 



16 



San Francisco News Letter 



February 5, 1916 




§®!g 



Bringing in the Wood 



By Fred Emerson Brooks 



I often hear my mamma say : 
"How is my little man to-day; 
I wonder if he wants to play — 

Bring in the wood ? 
Just play the game a little while, 
A few big armfuls from the pile 
And get i cooky and a smile!" 

So I play good, 

And bring in wood. 

I sometimes wonder whether she 
Calls it a game, just fooling me, 
To make me work, so I'll agree 

To bring in wood. 
But when I'm wrapped up in the game, 
To call it work 's an awful shame, 
It's jolly sport — but all the same, 

When I play good 

I bring in wood. 

When I grow up to be a man, 
I shall adopt my mamma's plan: 
Make play of work just all I can, 

But bring in wood. 
I'll pour the gold into her lap ; 
Around me then her arms she'll wrap, 
Like wher I was a little chap, 

And say : I'm good 

To bring in wood. 




"Would your wife vote for you as a candidate for of- 
fice?" "I don't think there's any use of bothering my head 
about that," replied Mr. Meekton. "I don't believe Henrietta 
would let me run in the first place." — Washington Star. 



°® e Angel 



Santa Fe 



A train which has met the approval 
of the most exacting 

— daily at 4:00 p. m. for 

Los Angeles 
and San Diego 

no change of cars 
Santa Fe all the way 

Santa Fe City Offices 

T\ Market St.. San Francisco— I'hone Kearny ;:i '. 

Market Street Ferry— Phone Kearny 49H> 

1218 Broadway. Oakland— Phone Lakeside \2'< 



fa 



r^ 



MISS HARKER'S SCHOOL 

PALO ALTO, CALIFORNIA 

{Boarding and Day School for Girls, 

College Preparatory, 
Grammar and Primary Departments. 

Special Care Given to Younser Children. 

* J > 



H 



ITCHCOCK 
MILITARY 

ACADEM 



Y 



Located erne mile frinn San Rafael in the healthiest part of beautiful Marin 
Counts . School la I] accredited. Highest rank accord* d bs I . B. War Dept. 

High morals and siriei attention demanded. Special attentloi 

Culture and Athletics. Expert un<] experienced Instructors. Separate room 
b pupil. Juniors In Beparata building. Write lor catalog. 

ADDRESS 

President Hitchcock Military Academy 

SAN RAFAEL, CALIFORNIA 



lhe Beringer Conservatory of Music 

926 Pierce Street, near McAllister 
PHONE FILLMORE 840 SAN FRANCISCO 

Directors: Joseph Beringer (Concert Pianist) 
Mme. Jns. Beringer (Concert Contralto) 

Thorough education in Pianoforte Playing and Singing. 
Special departments for beginners, amateurs and 
professionals. Pupils prepared for the operatic and 
concert stage. Opportunities given to advanced piano 
and vocal students to join the well known Beringer 
Musical Club for public appearances. 



ARRILLAGA MUSICAL COLLEGE 

SAN FRANCISCO 

MUSIC IN ALL ITS BRANCHES 

Sight Reading, Ear Training, Theory, 
Musical Form, Appreciation 
TERMS ON REQUEST-CATALOG 
2315 JACKSON STREET PHONE WEST 4737 



MISS HAMLIN'S SCHOOL 
FOR GIRLS 



2230 PACIFIC AVENUE 
21171 



2123| 



BROADWAY 



SAN FRANCISCO, CAL. 



Boarding and Day Pupils. "Accredited" by all accredit- 
ing institutions, both in California and in Eastern States. 



TELEPHONE WEST 546 



California Conservatory of Music 

Offers [nsbru ctiona and Training in All Branches of 

MUSIC, RLOCUTION. DRAMATIC ART. PANCINO 
Private Lessons in All Branches to Suit the Con- 
venience of the Pupil 

Studios and Recital Hall 

1509 Cough Street, near Sutter San Francisco, Cal. 

Oakland Branch—Pacific Building— -16th and Jefferson Streets 



A. W. BEST 



ALICE BEST 



BEST'S ART SCHOOL 



1625 CALIFORNIA STREET 



Life Classes 
Day and Night 



Illustrating 

Sketching 

Painting 






February 5, 1916. 



and California Advertiser 



17 



SPORTS AND PASTIMES 



By Outsider 
"Outsiders see most of the game." — Old Saw. 

Effect of the U. S. G. A. Rules on Golf 

The president of the California Golf Association is quoted in 
a morning paper as saying in reference to the proposed ruling 
of the United States Golf Association to the effect that a man 
may not capitalize his skill or prominence in golf and retain 
amateur standing; that if this ruling becomes effective, there 
would be a loss to the game of a number of the country's promi- 
nent players. Surely, who else, forsooth, but "prominent" 
players have "prominence" to capitalize? 

However, as players having sufficient "prominence" to use 
as an asset do not constitute one-tenth of one per cent of the 
whole, it is difficult to see exactly how their disbarment would 
hurt the game of golf as a whole. It might hurt the P. P. 
(Prominent Players), but the rest should worry. 

Nevertheless, I am quite in favor of doing away with all 
distinctions between amateur and pro, and making general 
tournaments "open." The clubs, by their membership com- 
mittees, can take care of those eligible to play in local con- 
tests. I expressed this opinion in print a number of years ago, 
and was supported by the late Garden Smith, the former and 

much loved editor of Golf Illustrated of London. 

* * * 

Douglas Grant Comes Back 

The return of Douglas Grant from England, where he has 
lived for a number of years, and where he is credited with 
some phenomenal golf scores on the difficult links of the United 
Kingdom, is regarded with much interest in local golfing cir- 
cles. Before leaving, Grant was regarded as easily our most 
promising player, but he would never settle down to the game 
— too many other distractions. He has, however, devoted much 
more attention to the links while abroad ; and my friend Henry 
Leach, the wellknown golfing writer, thought him to be one of 
the coming players of England. 

Since his arrival he has played an Ingleside round or two 
around 72, and he has more than a look-in at some of our local 
titles. The W. G. A. Championship meeting at Del Monte will 
be an excellent tryout, succeeding the Northern California 

championships, which come off in the early spring. 

* * * 

A "Manufactured" Miler 

It is a recognized axiom of sport that a truly great performer 
like a truly great artist, must have native ability as well as 
training. Or if expressed in terms of aesthetics, talent plus 
technique. But Norman S. Taber, late of Brown and Oxford 
universities, now of the Boston A. A., is to-day holder of the 
world's record for one mile because, in the opinion of many ex- 
perts, he is what is known in track parlance as a "manufactured 
miler." 

This assertion does not mean that he is a manufactured run- 
ner, for naturally Taber was built for the cinder path, but be- 
cause of his great strength, and his peculiar, plodding style, he 
was apparently intended by nature for distances above a mile. 
Nevertheless, he has trained himself into the fastest of milers. 

Seemingly handicapped by lack of style, yet possessed of 
more running strength than any other track star of the present 
day, Taber, on July 16, 1915, on the splendid cinder trail of 
the Harvard stadium, stepped a mile in 4:12 3-5 seconds, 
faster than the distance had ever before been accomplished by 
a runner. It was one of the greatest performances in the history 
of track athletics. Experts were amazed, for they expected W. 
G. George's world mark of 4:12' \, three-twentieths of a second 
slower than Taber's figures, to stand for years to come. George 
made his record as a professional in Lilliebridge, England, on 
August 23, 1883, and for thirty-two years the best milers in 
the world unsuccessfully shot at this target. 

However, as I pointed out in this column before, watches 
were not split on the fifths in George's day, so, at that, he might 
have been caught on the three-fifths. But in addition, Geortre 
made his record in competition, easing up on a slow track; his 
competitor, Cummings. the champion, having fallen before the 
finish. 

Taber, though for two years before his record-smashing per- 



formance had been listed with the best in his class, was almost 
the last man generally considered equal to the task. He was 
naturally a mile runner, the experts contended, and for that 
reason he did not have a chance. Taber, the plodded, could 
never do, they said, what such great mile runners as Tommy 
Coneff and John Paul Jones had failed to achieve. 

Yet Taber did. 

Taber has a longer stride than any mile runner of to-day, 
but its length is not equal to that of George's, who was nearly 
six feet tall. Taber is a well built fellow, but by no means as 
tall as George. 



A SPRING JOURNEY. 
We journeyed through broad woodland ways, 

My Love and I. 
The maples set the shining fields ablaze. 

The blue May sky 
Brought to us its great spring surprise; 
While we saw all things through each other's eyes. 

And sometimes from a steep hillside 

Shone fair and bright 
The shadbush, like a young June bride, 

Fresh clothed in white. 
Sometimes came glimpses glad of the blue sea; 
But I smiled only on my Love; he smiled on me. 

The violets made a field one mass of blue — 

Even bluer than the sky; 
The little brook took on that color, too, 

And sang more merrily. 
"Your dress is blue," he laughing said. "Your eyes," 
My heart sang, "sweeter than the bending skies." 

We spoke of poets dead so long ago, 

And their wise words; 
We glanced at apple-trees, like drifted snow; 

We watched the nesting birds, 
Only a moment Ah! Ah, how short the day! 
Yet all the winters cannot blow its sweetness quite away. 
— Alice Freeman Palmer. 



Pears' 

"A cake of pre- 
vention is worth b 
box of cure." 

Don't wait until 
the mischiefs done 
before using Pears 
Soap. 

There's no pre- 
ventive so good as 
Pears' Soap. 

Established in 1789. 



NoTelties for "Welcoming" and 
"Bon Voyage" Package* 



Floweii DeliTeiecJ lo Any Part of 

the World 



SEND 'i OUR HOSTESS A DISTINCTIVE BOX OF FLOWERS 

from JOSEPH'S FLORISTS 

GRANT AVENUE NEAR SUTTER STREET 



18 



San Francisco News Letter 



February 5, 1916 



Here, There and Personally 

The Burnett bill, imposing a literacy test upon persons who 
seek admission as immigrants to the United States, is to be 
forced to passage during the present session of Congress, it is 
reported. A delegation from New York has already appeared 
in opposition to the bill, before the committee that has the 
measure in charge. In a case of this kind charity will find an 
excuse for New Yorkers, in view of the showing recently made 
by some of their public school teachers who were examined on 

current history. 

* * * 

It is not difficult to define United States Supreme Court As- 
sociate Justice Charles Evans Hughes, but it is difficult, when 
the definition is made, to understand why certain people, who 
are looking hopefully toward his candidacy for the presidency, 
are doing so. Justice Hughes is a militant reformer. He started 
the greatest fight ever made on big business. He is a "regular" 
Republican. He is a protectionist. He is masterful in politics. 
He is not a "mixer." He is not "genial." He does not inspire 
enthusiasm. His personal integrity is as adamant. To what 
faction, cr party, do these qualities appeal? 

* * * 

Prof. Emily Balch of Wellesley College told the American 
Sociological Society at Washington last week that one of the 
effects of war on the status of women would be to make them 
"a drug on the market." "It may be that in more primitive 
times such a situation would be a cause of polygamy,," she said. 
"In our day it will mean a vast overplus of women. Men will 
return not only with importance enhanced by the glory of the 
battlefield, but with a scarcity value. A second and conflicting 
effect is that women, being more necessary, become more im- 
portant instead of less. A third effect will be a great increase 
of unmarried women. Another result is that there is forming 
under our eyes a new sex- — international. Some one has said : 
■ 'If the brotherhood of man had grown as much in the last two 
centuries as the sisterhood of women has grown in the last two 

decades, this war would not have occurred." 

* * * 

Mr. Roosevelt does not surprise one in saying at this juncture 
that the United States should have sent its army into Mexico 
years ago. It did — "years ago" — back in 1846-48 ; and the 
army came back with California, New Mexico and Arizona as 
spoils of war. If the army should go down there again, what 
would it come back with. All Latin-America is interested in 
that question. All Latin-America thus far has been much 
pleased because, under Presidents Taft and Wilson, the United 

States has not gone into Mexico. 

* * * 

The Kansas man who secured on a bet 200 signatures to a 
petition asking the Governor "to shorten the road to Tipper- 
ary," illustrated the familiar ease with which indorsements of 
all sorts of proposals are obtained. The moral is merely that 
the citizen should be sure that he knows and approves what he 
is signing. The petition and the "memorial," properly used, 

are excellent instruments for the expression of public opinion. 

* * * 

One share of United States steel preferred was the prize at 
each of the six tables of Mrs. Elbert H. Gary's bridge party at 
her Fift havenue residence recently. It was thought likely 
that this will not be regarded as necessarily a precedent for 
the givers of bridge parties in general. If it should be so re- 
garded, it might have the dire result of materially reducing the 
number of such parties. 

* * * 

Enthusiastic applause greeted advocates of national pre- 
paredness at Tuesday's session in Washington of the national 
civic federation, and at the close of the discussion a resolution 
was adopted unanimously favoring adequate preparation for de- 
fense and authorizing an investigation of methods by a special 
committee. Sentor Phelan of California, characterizing the 
Japanese on the western coast as "an enemy within our gates 
against whose expansion we must prepare." 






^rjNANOAL^ 



-The People's Water Company has filed with the Railroad 

Commission an application for such a modification of the Com- 
mission's decision of July 10, 1915, as will bring about the Com- 
mission's approval of the company's modified plan of reorgani- 
zation. The application will be heard by the Commission on 
February 3d. The July decision of the Commission found the 
value of the People's Water Company property to be $14,000,- 
000 and approved certain features of the reorganization plan 
then submitted and disapproved of other features. Nov. 1, 1915, 
the reorganization committee adopted a new modified plan of 
reorganization, and this is the one filed. It is signed by P. E. 
Bowles, John S. Drum, W. N. Garthwaite, John A. Hooper, E. 
J. McCutchen, C. O. G. Miller, Percy T. Morgan, F. W. Van 
Sicklen, J. F. Carlston, Sidney M. van Wyck, Jr., and Howard 
Throckmorton, as secretary. 



Our neighbor, the State of Nevada, is vitally interested 

in the present advance in the price of silver. The rise of a frac- 
tion of a cent means thousands of dollars added to the incomes 
of the silver mining properties there. The principal influences 
that have given a more optimistic aspect to the silver market 
are the increased coinage demand from western countries, the 
probability of a greater absorption by India, the prospect of 
China executing her silver currency reform plans, and the vir- 
tually stationary state of the world's production. 



By reason of the refusal or neglect of holders of more 

than 30 per cent of the claims against the Northern Electric 
Railway company and affiliated companies to deposit, the suc- 
cess of the plan of reorganization is threatened, and the com- 
mittee in a circular which will be sent to creditors, intimates that 
the plan will be abandoned. Since the announcement of the 
plan on October 5, 1915, claims amounting to $6,967,159.42 have 
been deposited, leaving $3,069,965.81 outstanding. It is an- 
nounced that the time for depositing claims has been extended 
to February 15th next. 



Value of shipments of ore from Tonopah for the week 

ending January 29th were as follows: Tonopah Mining, $52,820; 
Tonopah Belmont (two weeks), $81,349. The total production 
of the camp was $176,280 on the gross milling value of the ore. 



Tonopah Ex. is preparing to add 10 more stamps to its 

mill by July 1st. This will bring the battery up to 50. 



The price of refined sugar jumped 15 points in one ad- 
vance in New York this week. Holders of Hawaiian sugar 
stocks continue to look pleasant. 



"Now," said the professor of chemistry, "under what 

combination is gold most quickly released?" The student pon- 
dered a moment. "I know, sir," he answered. "Marriage." — 
Dallas News. 



First Frosh — My father has a fine cedar chest. Second Frosh 
— 'Snothing. My father is a veteran and has a hickory leg. — 
Dartmouth ]ack-o' -Lantern. 



Brown— Back to town again? I thought you were a 

farmer. Green — You made the same mistake I did. — Judge. 



John—The French have gained four hundred metres 

from the enemy. Auntie— How splendid! That should help 
to put a stop to these dreadful gas attacks. — Liverpool Mercury. 



E. F. HUTTON & CO. bankers 

— N'mv York Siock Exr-lnuiK*?: New York Cotton BlCl Mine. N>w \< <rk 

1 schanoa: NewOrleansCotton ExchnnKi>; Liverpool Cotton Association; 

1 - Board of Trade. 

Private Wira— N.-\\ York. Chicago to 8an Francisco ami Los Ang 

Branch Offices— Fan 'Francisco. 490CaHfornls St.. and Hot.i st. Francis; Los 
Ansr.-i. h Street, i . w . Bellman Building:, 

PIONEER HOUSE OF THE PACIFIC COAST 



February 5, 1916. 



and California Advertiser 



19 




Safety First: Courtesy Always 

There is a story told of a New England farmer driving to 
town with his son, and who was delayed by a slow-moving hay 
wagon which would not draw aside. The son cursed and objur- 
gated, but the offending driver stolidly continued to "hog" the 
road. The father then took a hand and civilly asked the other 
if he would be so kind as to let them pass. At once the request 
was granted, and the old man turned to his son and remarked : 
"My son, there is a lesson for you. Be polite — it pays." This 
may be a poor reason for politeness, but the commercial motive 
is commendable in so far as it produces results. 

Courtesy may be defined as a kind of small change which en- 
ables a man to live more comfortably and conveniently. Thus 
by tacit consent we give the first speaker "the floor," and do not 
Interrupt within a reasonable time, the consideration being that 
he likewise indulges us. It is obvious that the minor rules of 
politeness cannot be embodied in formal law, and so we have 
devised etiquette to supplant the written statutes. It is by the 
degree of punctiliousness with which a man observes these un- 
written rules that he is known, in this country at least, as a 
gentleman. On the whole there is no doubt but that motorists 
have been fairly considerate of the rights of others, but on the 
other hand, whether through ignorance or selfishness, there are 
some who excite hostility by their ruthless disregard of the 
common principles which should govern conduct on the road. 

To crystallize these principles and as reminder to us all, for 
any of us is apt to slip up at times, the Wolverine Automobile 
Club of Detroit has formulated a set of road rules in a little 
pamphlet entitled "Courtesy First," and the News Letter is able 
to present a copy of it for the consideration of our local autoists. 

Be Courteous 

First, do not hog the middle of the street. Give the other 
fellow room to go by, and when he attempts to pass you, do not 
speed up and perhaps crowd him into a safety zone. Be cour- 
teous. 

Keep out of the safety zones. They are for the pedestrian. 
It is up to you to make them safe. Be courteous. 

When a fellow comes in from a side street give him room to 
turn the corner ; do not crowd. When you park behind another 
car, remember he may wish to leave before you do. Give him 
room to get out; don't crowd. When you expect to stop or turn, 
do not keep your intentions secret; think of the fellow behind. 
Be courteous. 

Do not dodge in and around cars in line in traffic. Remember 
they were there first, and have just as great a desire to get 
through as you have. Be courteous. 

Do not presume too much when you have the right of way. 
Perhaps the other fellow does not know it. Be courteous. 

Do not cut in front of a street car. Remember the motorman 
is human, and most of them will learn all the courtesy you will 
teach them. Be courteous. 

When you get the "go" signal from a traffic officer, remember 
to give the pedestrian time to get out of the way. Be courteous. 

When you see people on the curb trying to reach a car, or 
vice versa, slow up, stop if necessary, but let them cross with- 
out danger. This is one of the courtesies that will pay the 
motoring public best. Be courteous. 

When a pedestrian does not or will not pay any attention to 
your horn, it is well to remember that the deaf, hundreds of 
them, use the streets as well as you do. Be courteous. 

When you have an insane desire to speed, remember the 
other fellows you are passing have just as much right to break 
the law as you have. Think of the sentiment you are creating 
against motoring by your mania. Think of the accidents that 



may happen by your hitting some other driver coming in from 
a side street, or pedestrian who does not see you coming. Think 
of the people in your own car, perhaps, who have a fear of 
speeding and are trying to be game and not let you know it. 
It is not sport to drive fast in the city; it is the utmost dis- 
courtesy to your fellow motorist and fellow citizens. Be cour- 
teous. 

When you see a child on a curb, slow up. Remember, the 
child can start quicker than you can stop. Be courteous. 

Do not open your cut-out on the streets during the day. Re- 
member there are many sick people and people on their death- 
beds, whom such a sound greatly disturbs. Do not open your 
cut-out at night, for you probably remember some night when 
you were disturbed when trying to sleep by some fool whose 
greatest claim to fame was his noise. Be courteous. 

Be courteous to police officials and they will more than repay 
it. And if you feel like swearing at the ordinances, or if you 
do not like the traffic arrangements, remember that perhaps you 
may be wrong, as most cities of the United States to-day have 
identical arrangements and ordinances. 

Superintendent H. A. French of the State Motor Vehicle De- 
partment, gives the following figures for 1916 to January 29th : 

Registrations — Automobiles, 141,262; motorcycles, 13,258; 
chauffeurs, 2,995; automobile dealers, 1,095; motorcycle deal- 
ers, 126. Receipts — Automobiles, $1,435,928.60; motorcycles, 
$26,516; chauffeurs, $5,990; automobile dealers, $25,035; mo- 
torcycle dealers, $545; substitutions, $2,097.40. Totals, $1,496,- 

112. 

• * * 

St. Louis Test for Lights 

In the city hall at St. Louis, Mo., is a shadow box where the 
headlights of more than 5,000 motor cars have been tested and 
adjusted in conformity with the recently adopted anti-glare or- 
dinance without expense to the car owner. To the steering 
wheel of every machine tested is fixed a lead seal which makes 
the owner or driver immune from arrest for violation of the law 
which requires that the main shaft of light shall not be higher 
than 3 feet from the ground at a distance of 75 feet in front 
of the car. The shadow box proper is of wood and is six feet 
high and 4 feet wide, painted white. It is framed in black cur- 
tains which extend about a foot from the board. A black can- 
vas curtain, which drops behind the distant archway, makes the 
tunnel as dark as a Stygian cave. The headlights are thrown 
on the shadow box which has a graduated scale; a city inspec- 
tor tilts the lamps until the main ray of light falls on the three- 
footline of the device; and then affixes the O. K. seal to the 

car. 

• • • 

There are 30,000 automobile dealers, garages, repair shops, 
supply houses and charging stations in the country. These in- 
clude 19,500 dealers, 17,800 garages, 6,500 repair shops and 
1,000 stores that make automobile supplies their principal busi- 
ness. 

• » • 

Pedestrians Musi Wa»ch Out 

No longer will careless pedestrians who attempt to cross a 
street without looking to see if they are in danger be able to ob- 
tain damages in the event of an accident, according to a recent 
decision handed down by the New York Court of Appeals, 
which reverses the findings of the lower court. The trial judge 
charged the jury that "the law does not require that a pedes- 
trian should look at all, but should only exercise ordinary care 
for his own safety." 

An educational campaign has been conducted under the aus- 
pices of the Safety First Society of New York during the last 
two years. One of the commands which the society has con- 
sistently promulgated since its inception reads as follows : 

"Look before you cross a street. Cross at the regular cross- 
ing, and not in the middle of the block. 

It is the general belief that this decision will have a far- 
reaching effect in reducing the number of street accidents as 
soon as it becomes known to those persons accustomed to cross 
r street without looking in either direction to see if there is any 

approach ing vehicular traffic or street cars. 

• • * 

To Test Legality of Auto Laws 

Following the plan consistently advocated by the News Let- 
ter in opposing the discrimination between autos and otheT ve- 



20 



San Francisco News Letter 



February 5, 1916 



hides in taxation and regulation, steps are being taken to have 
the matter adjudicated by the highest authority in the country. 

What may prove to be the concluding general effort to fasten 
another tax upon the motor-car owner, is included in the pre- 
paredness legislation in process at the national capital. 

From its first appearance on the road, there has been a pro- 
nounced tendency to single out the automobile as a thing calling 
for multiplied and special taxation. To such an extent has 
this increased